The Slightly More Exciting But Definitely Final Beery News Notes For January 2024

Can you believe this month? What a month, you know, as months go. Last week it was in the -20C range with the wind chill but now it looks like we are preparing for spring. Nutso. Just remembered I planted tulip bulbs out there in the fall. Hope the squirrels enjoy them. What’s that? You don’t care about that and want some beer news? Let’s go!

Perhaps unexpectedly or at least unusually for me, a listicle of sorts right off the top. This week VinePair published a very interesting article which caught me eye. It proposed a list of “The Most Overrated Beer Styles” in which they included the following – hazy IPAs; heavily fruited smoothie beers; New Zealand pilsners; sweet, opaque double IPAs; non-alcoholic beers; lactose-heavy beers; pastry stouts, kettle sours, and sour IPAs. Notice something? I would suggest that these are also the most heavily promoted styles of beer over the last few years. This is not a list of obscure faddy fan favourites. This is sorta basically something like the US Brewers Association’s recommended focus in model business plan 2018-present. It is, isn’t it. “Brew these and you will hit the ground running!” Hmm. Isn’t that a little problematic?

Another interesting but problematico trendo to note – fewer people want malting barley:

Beer sales in the United States declined in 2023, and that, combined with a robust supply of barley on hand has resulted in a decreased demand for malting barley, Mark Black, Malteurop North American procurement and trial manager, told farmers… Younger people are drinking seltzer, mixed drinks and other liquors instead of beer, said Black, who works for Malteurop in Great Falls, Montana. Draught beer sales have decreased by as much as 20% and during the first half of 2023, craft beer sales dropped by 2% and commercial beer sales by 3%, he said. Malteurop had not yet offered farmers 2024 contracts as of Jan. 16, 2024, but that could happen “any day,” Black said on Jan. 16.

Whatever is going on… has gone on… it doesn’t seem to be really about Dry January.  This was made even clearer by a comment made by Richard Hughes, head of the UK’s Office for Budget Responsibility as reported in The Telegraph this week:

Clean-living youngsters threaten to blow a multibillion-pound hole in public finances as alcohol and tobacco tax income declines, the head of the spending watchdog has warned. Richard Hughes, head of the Office for Budget Responsibility (OBR), has questioned whether assumptions about future tax income from what are often dubbed “sin taxes” are realistic. He told the House of Lords Economic Affairs Committee: “There are some bits of the tax system which are themselves not sustainable. In a few decades’ time we won’t collect any fuel duty because every car will be electric, and they don’t pay any fuel duty. “Nowadays, you have to ask whether young people are drinking and smoking enough for us to be collecting alcohol and tobacco duties at the current rate that we are.”

Wow. See also this story in The Guardian which leads one to consider how perhaps those pesky sober kids are further undermining the ecomomics of concert venues.   With that as the background context, in their monthly newsletter Boak and Bailey asked about what they frame as a “healthy beer culture”:

When it comes to beer styles, despite the dominance of c.4% hazy pale ales, we reckon we could go out this afternoon and find decent, locally-brewed versions of almost any beer style we fancy, from best bitter to Rauchbier. If it feels unhealthy, despite all that, perhaps it’s down to how the direction of travel skews our perceptions. A growing scene feels healthier than one that’s consolidating, or shrinking, even if what’s left is objectively better (terms and conditions apply) than at any point in the preceding 70 or so years.

According to those sorts of considerations, I probably have never lived in a healthy beer culture. The selection just isn’t there. Which is fine. The considerations appear to be what you might find in a larger city than the one I live in. Plus brewery closing and consolidations give a bit of a tone to the whole experience. And perhaps the concept really doesn’t translate well as English-speaking Canadians are far more excited by the retro doughnuts at Timmies than any innovations in beer.

Perhaps considering a Dutchie himself, Jordan wrote somewhat relatedly about being an observer also looking for a healthy beer culture while at a no- lo-alc beer fest:

Entering the festival, I noticed something that bothered me: with a small amount of alcohol on board, a crowd undulates. There is a little flux to the crowd, and pathways form as people try to get to the booths. I would attribute this to the slight loosening quality alcohol has and the urgency of people wanting to use up their tickets. Because of that people develop an awareness of their surroundings. In this instance, people stood firmly planted and clear-eyed and generally didn’t get out of each other’s way. For the most part, they talked to the people they showed up with. There was live music, but not much toe tapping. It reminded me of nothing so much as a United Church Tea Social; a genre of social activity that certainly provides fellowship but infrequently gets referred to as a banger. It led me to wonder, “What is the purpose of a beer festival?”

And Ron was also waxing anthorpological but also in a sorta retro doughnut way when he looked back to what people in 1970 thought the futre fifty years out looked like for brewing:

…neither of those predictions turned out to be true. Whitbread’s ill-fated Luton plant probably wasn’t the best example of a new brewery to pick. Bass Charrington genuinely had a plan of serving the whole of the UK from just two breweries. Neither did concentrated wort factories appear. So, 100% miss in the first paragraph. The other extreme – small, local continuous fermentation plants – didn’t happen, either. Mostly because continuous fermentation couldn’t be got to work. At least, it couldn’t be made to produce beer people actually wanted to drink.

One thing happened this week that folk in 1970’s UK brewing industry may well have assumed would have been gone long before 2024. Carlsberg Marstons is mothballing the Burton Union system that had been been used less and less in recent years. As Ed reported:

I used to work with an ex-Marston’s head brewer. Even in his time most Pedigree was brewed in stainless fermenters. They kept the unions for yeast propagation but did use the beer too. Owd Roger was the only beer made entirely in the unions as they’re the smallest fermenters.

Jessica Mason summarized the situation: “The move by CMBC has been cited as a bid to cut costs, along with the decline of the cask ale market meaning that brewing using them no longer makes fiscal sense, is reportedly a way for the brewing giant to move with the times.” Plenty of outcry – but what is to be done with outdated tech? Is there anyone lobbying for the return of the “ponto” system? Nope. “Inevitable” says The Mudge. One of the things small scale brewers can do is replicate mini-systems like the one operating Burton Union left (we are told) that can be found at California’s Firestone Walker. It would be interesting to know if that is effectively subsidized by other forms of production.

On the upside, Jeff published a lovely photo essay of his wanderings around U Fleků in Prague and a bit of the Old Town neighborhood that surrounds it including the clickable one right there to the right. Next door, almost… not really, Will Hawkes wrote about Störtebeker Braumanufaktur for Pellicle this week:

This is a North German brewery, an East Germany brewery, a Hanseatic brewery, a brewery right on the edge of Germany—and yet, in a nation where per capita beer consumption has been falling for years, it is remarkably successful, having tripled production to 350,000 hectolitres (close to 62 million pints) in the past decade. From packaging to non-alcoholic beer, Störtebeker is as confident and innovative as many German breweries are conservative.

Speaking of the new, there’s exciting archaeological news out of the studies from the recently announced findings of a BCE Ecuadorian civilization. Along wih canals and public urban architecture, they found brewing as explained by James Evison in TDB:

…it is believed that jugs discovered were used to consume “chicha”, a type of sweet beer. The beer, which has a full name of Chicha de jora, is a corn beer which is prepared by germinating maize, extracting the malt sugars and boiling the wort, like a traditional barley beer, and then fermenting it in large vessels. These were traditionally large pieces of eathenware, and would be fermented for several days before consumption.

You know and I know that I do mention wine regularly. And not only because the Pope said so.  No, even as a good Scots Presbyterian I regularly look to learn more and more from wine writers including from Jancis Robinson’s books and opinion pieces. And this review posted at her website of an unexpected restaurant experience really struck me as a warm and thoughtful bit of review writing:

Named after a city in the province of Shanxi, north China, the restaurant offers a broad window frontage (one panel of which had been smashed when I lunched there recently), and a sign for Hungry Panda riders (the Chinese delivery service) of which at least a dozen came in to collect their orders while I was there. The interior of the restaurant is long, deep and slightly more modern and comfortable than many in Chinatown. Although it was only 12.30 pm, it was already crowded with many Asians of whom the majority appear to be smartly dressed young women. The waiting staff are also young and, again unlike too many of their counterparts in Chinatown, smiling, extremely charming and willing to communicate.

More positivity in the Reuters report that the Austrian Beer Party is aiming at gaining a seat in upcoming parliamentary elections:

It ran in the last parliamentary election in 2019 and secured just 0.1% of the vote but its leader Dominik Wlazny, a 37-year-old doctor and rock musician with the stage name Marco Pogo, came third in 2022’s presidential election with 8.3%. To enter parliament, a party needs 4% of the vote… The Beer Party’s egalitarian message also appeals to left-wing voters: the leader of the opposition Social Democrats, Andreas Babler, has said he voted for Wlazny in the last presidential election.

Just for Stan: “16th Century Astronomer Tycho Brahe Had a Drunken Pet Moose“!

And some good health news from Polkville aka The Hammer where the Drunk Polkaroo discusses not being quite as drunk:

Somehow, fate intervened again, and I was let go from a toxic, degenerate workplace that had helped me manifest the very worst of who I was each and every day, a path leading me to an early end and a decidedly tarnished one at that. I took a few weeks this summer to just be, to let go of a lot of the internal self hatred that often manifested itself in way too many drinks and seek perhaps a new path forward. I found a job that was exactly what I needed, a place where my most valuable asset was myself and slowly began to climb up and poke my head out of the hole I had created over the last half decade. I felt that it was time to find a way to change my own relationship with this character I had created and when Covid finally came calling on December 9th, 2023, I put down my phone, my glass and stopped the tap for the first time in 8 years.

Good. Really good. We see a fair number of people in beer that are not doing well and the culture… well, the culture isn’t exactly about interventions… is it. Happily, we have watched Norm get healthy after a very close call. My own issues were not related to my innards so much as blowing out my knee and all the carbs. I’ve now lost over 10% of my total weight as I work away at being better to myself. Others haven’t been so lucky. All the best for the Polk as he goes forward. This stuff isn’t just messing around.

Finally and somewhat to the contrary (even if also in the eastern Lake Erie-Niagara-western Lake Ontario zone as Polkalopolis), your moment of zen from last Sunday night’s NFL game between the Bills and the Chiefs. Note: the gentleman featured in this excellent New York Post (…via USA Today via Reuters…) photo is (i) a pro football player himself as a Philadelphia Eagle, (ii) the brother of one of the stars of Kansas City Chiefs, the visiting teams but (iii) he still adopted the natural plumage behaviours of the fan base of the home team, the Buffalo Bills. Already a contender for the best beer photo of 2024.*

There. Sweet product placement, too. That’s it for now. So once again… roll the credits… well, the credits, the stats the recommends and the footnotes. There is a lot going on down here and, remember, ye who read this far down, look to see if I have edited these closing credits and endnotes (as I always do), you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. This week’s update on my emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (up one to 113 rising up to maybe… probably… likely pass Mastodon (static at 911) in value… then the seemingly doomed trashy Twex (4,438 – another week with a gain!) hovering somewhere above or around my largely ignored Instagram (creeping – literally – down to 164), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. I now have admitted my dispair for Mastodon in terms of beer chat and accept that BlueSky is the leader in “the race to replace” Twex. Even so and all in all, while it is #Gardening Mastodon that still wins, I still include these links to these good folk over there waiting to discuss beer with you:

Alan McLeod | A Good Beer Blog (… me…)
Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Curmudgeon Ale Works | Jonathon is Brewing
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
BeoirFest | They say “Let’s Talk Beer”
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
The Bar Towel | Toronto’s chat zone for beer lovers
Chicago Beer Society | Folk in Chicago getting social over beer
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Roy of Quare Swally | Beery ramblings from Northern Ireland
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian

And remember to check the blogs, newsletters and even podcasts (really? barely! This era’s 8-track tapes!) to stay on top of things including the proud and public and certainly more weekly recommendations in the New Year from Boak and Bailey every Saturday and Stan back at his spot for 2024 on Mondays. Look at me – I forgot to link to Lew’s podcast. Fixed. Get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

*You may also play “Where’s Waldo” with Taylor Swift in the same image. She may be in there.

The Hardly Able To Sleep I’m So Excited Dontcha Know Edition Of Your Beery News Notes

It is getting close, isn’t it. Hopefully when this is posted, all the mail and all the parcels will have been sent. I have a list and on that list it says that will be done… so it will… right? Last week I shared a photo from the Xmas contests of a decade or so ago and, Lordy, the image above submitted by Jeff of Beervana back in 2012 passed by my Facebook memories on the weekend. Another great entry worth resharing – if only to ponder the question of whether the man on the little green vehicle spent his days saying “wheeee…. oh yeahvrooooommmm!” quietly to himself.

Starting locally, sometime today we may learn more about the government of Ontario’s new plans for the booze marketplace. The CBC has posted some juicy rumours with perhaps a few twists on expectations:

… two sources said the government will require retailers to devote some portion of their shelf space to Ontario’s craft brewers and small-scale wineries, but had no specifics. The reforms will not alter the role or structure of the LCBO in the retail landscape, sources said. Some industry sources said The Beer Store will be well-placed to corner the potentially lucrative market for distributing beer to thousands of new locations in supermarkets, convenience store and gas stations because of the breadth of its existing distribution network.

Let’s be clear. I look forward to 2025, the year when any grocery stores, all corner stores and any gas stations which are willing will be able to step up and start selling those beers, wines, ciders and even that stuff we call “coolers” but marketeers refer to as “ready-to-drink alcoholic beverages, such as seltzers or premixed cocktails (collectively known as RTDs).” But I also fully expect this to be a mess like the cannabis marketplace of the last five years due largely to a retracting public interest with a lot of good intended investment dollars along with certain consumer hopes to go down the toilet, a lot of places just selling the marco gak and the concept of “craft” being further diluted… if that is even possible.

OK – festive question: does your drinks culture include insanely complex and repetitive Christmas parties? I’ve always thought the British over do these things and am not dissuaded from a guide like this to surviving them without compromise even with all the dangers – social, career or otherwise:

Even if you can hold your nog, there’s snogging — firmly back after the plague years — to consider. And then reconsider: 59 per cent of office romances end with a resignation. Beyond the work do, there’s double booking, guest lists and menu planning, dress codes and inquisitive v intrusive small talk to consider. Personally, I love a 4am finish, dissolve in the face of trying to deliver dinner to the table before 10pm, love flirting with strangers, hate awkward set-ups and loathe being asked to squeeze in for a photo.

Yikes. Too much. And troubles in big fests too? CAMRA has announced that the “Great British Beer Festival is taking a year off in 2024 but will return in 2025.” And Eoghan shared that:

…its Belgian equivalent Zythos also not going ahead in 2024. Zythos moved from Leuven to Kortrijk in 2023 but now cancelled next year, citing “organisational reasons” Will it ever come back?

If you need a drink, just get ye to a proper establishment. The Mudge has again noted the Merseyside Pub Guide from Phil Wieland which, as promised, “goes in the pubs where no other bloggers dare to venture“… like he did this week:

On my previous visits I have noted that this is a football fans’ pub and I recall many years ago during the Euros finding all the regulars with red white and blue face paint and silly hats.  Today was no exception, and the place was busy with noisy Liverpool fans, all very happy as their team was now winning.  No face paint this time! I watched the last few minutes of a rather scrappy game until the whistle went with 102 on the clock, welcomed with a very loud cheer.  More cheers when we learned that that LFC were now top of the league, albeit possibly for only two or three hours. The atmosphere gradually calmed down a little but it remained a lively pub, another proper boozer.

And Jessica herself of B+B has sent a dispatch from Sheffield, a trip that has become an annual affair, where she met up with Retired Martin himself:

First, Ray was unfortunately unwell, so this ended up being a solo trip for me. Secondly, it turns out I can’t come to Sheffield two years in a row and ignore The Rutland Arms, even if that does break the new-pubs-only rule. Martin has handily written up the first part of my weekend. (Yes, I am the mysterious “guest from Bristol”.) He suggested a few meeting spots and I went for The Old Shoe, on the grounds that it was central and promised a good range of beer. It’s always interesting to see how a newly-opened pub can compete in a well-established drinking culture. I’d say based on a short visit that this is a great addition to the city centre.

And… and , for the immediate double, the brawny brains of B+B posed an excellent question that is not unrelated:

Are the pubs dead because there’s a Wetherspoon nearby? Or is the Wetherspoon busy because the pubs nearby are dead?

Check out the comments, too: “My purely anecdotal observation on the two huge Wetherspoons in central Dublin is that they attract a crowd that wouldn’t be in proper pubs otherwise….” There’s sort of a proper theme, then, this week: considering the current sense of the relative rough and tumble of competition and the resulting success of pubs as opposed to fretting about their openings, closings and, you know, intentional burnings down. What makes them work? Does getting yourself known as a fan base hangout really work?

Has a second and perhaps more unexpected theme arise this week? What to make of how very weird it would be if US craft beer took warmly to supplying murderous dictatorships as a way in part to keep their heads above water – but that’s what we learned might be affot this week from Dave Infante in VinePair:

Parr is emphatic that he doesn’t want craft breweries to sell their beer in China, or anywhere else, unless it makes good business sense. “Brewers need to consider whether they have the capacity, the product range, the pricing, and the resources to support all those things like regulatory compliance, marketing, a trade relationship when that could otherwise be supporting your domestic market,” he says. But the potential upside is considerable. “China is certainly a huge market … [and] despite the economic challenges, there’s a segment of the population that has the money to pay for premium products.”

I hear officers’ mess halls in the the Xinjiang Uyghur Autonomous Region in Northwest China might have an interest in warm overly hopped IPAs and exploding fruity kettles sours. Would you take that money? But…  seriously? Has craft gotten so stunned, so needy that it hugs the despot and rejects the lessons of  New Belgium and Kirin dabbling into the fridges of the approved classes of Myanmar? And along a lighter, tempered version of something similar, we may have already have a winner for top junket of 2024 as Jeff explained:

I’ve been invited to give the keynote speech at this year’s Central European Brewers Conference in Budapest. I’ve never visited this city routinely described as one of Europe’s most beautiful, so I’m psyched… I’m going to be speaking on a topic dear to my heart—how culture manifests—but the talk will have a special focus on why that’s relevant to individual breweries… It is a smaller event, which means you’ll have real access to the folks on the ground, including luminaries like Evan Rail, who is the conference MC; see the list of speakers at the links above…

No doubt Hungarians of the current politico-cultural bent with be keen on any illustrations of cultural nationalism made manifest. Try the Tokaji but perhaps best not to mention the related regional imperial tensions. Premium drinks for autocrats.

These things on the edges speak to these times, I am sure. And somewhat relatedly I am left wondering if this is something of a buried lede – but it might be better to arrange the data before the thread begins. Not quite sure of the point other than perhaps the perpetual craft grope 4 hope demographic thing. So… will they or won’t they?

We’ve known for years that underage drinking has been dropping. Monitoring the Future data shows the % of 12th graders drinking has been dropping for years. So it’s no surprise that 16-22 year old Gen Zers would drink less than Millennials.

By comparison, a nice bit of work in Pellicle this week by Courtney Iseman on the cask ale scene in New York City. NYC has been a beer town for over 400 years and it was nice to see a proper bit of research into the recent history of cask there:

Having also tracked bars with cask beer for his blog Gotham Imbiber, Alex confirms there were 67 New York bars serving cask pre-Covid. The pandemic certainly acted as a nail in the coffin for cask beer, moving imbibing into the home. But in New York City, it’s safe to say that while plenty of bars had carried on with perhaps intermittent cask programs, the fervour had cooled. The beer scene had moved into brewery taprooms, suddenly allowed to exist after New York governor Andrew Cuomo signed The Craft NY Act into effect in 2014.

Before the Gotham Imbiber was a blog it was a ‘zine (as this 2007 BeerAdvocate article describes) that identified where cask could be found throughout the city. So I am not sure that the statute was as critical as other factors like higher commercial rents or simply the entertainment competition in the Big Apple. Cask ale and taprooms also predate that date but they were more to be found upstate in Albany, Syracuse and Buffalo like the taproom in 2006 at Middle Ages or at the dearly departed Clarks the year before. Today’s story shares how the arc of history in this century shows how NYC lagged in matters of good beer behind even the rest of the state, leading us to where we are today.

And Gary has been posting another series on a single topic, this time ads from 1924-25 promoting the somewhat vague Barclay’s Lager advertising slogan “Still Discussing It!” which turns out to be a bit of a then new and modern conversation:

…the theme continues of Mrs. Brown showing an equal if not greater interest than her husband in Barclay’s beer. Not all the ads stress the wife’s independence. In one, while sharing (always) the husband’s taste in beer an alterior motive appears, to butter him up for a post-meal shopping spree. In another, impressed by the panoply of financiers in the chic restaurant, she muses she might accompany one to Throgmorton Street (home of the Stock Market) to make an investment sure to pay off, a flutter she calls it.

The characters here are more affluent and carefree but still the structure of the campaign remind me of the ads from two decades later during the war sent out by Labatt under the “Isn’t It The Truth” slogan where the main voices are women working towards their own liberation along with freedom from military dictatorship… hmm… there’s that word again…

Back to Yuletide merriment, Will Hawkes in his December edition of London Beer City newsletter for December set out to find out if the touristy Kensington landmark The Churchill Arms truly is really London’s most Christmassy pub by comparing it to “The Dog and Bell (‘Dog’, locally) in Deptford”:

The best seat in the house – inside the door on the left, dark-green banquettes and a great view of the bar – is untaken. It’s not as busy as at The Churchill, and the voices are all English or Irish, but it shares that key quality: a sense of carefree happiness, of reality postponed.  Across the way is a family – grandparents, daughter and two kids (“Tell grandad what colour the loos are … Millwall blue aren’t they?”) – while the regulars are seated at the bar in the new bit of the pub, chiselled out of the next-door building a few years back. There are hops above the bar, alongside copious Christmas decorations – sliced oranges, pine cones, pine leaves – hanging thick and lustrous from the walls and ceilings. 

Nice… and finally, maybe not so nice but still one of the funnier yet still sadder tweets was posted by Jessica Mason this week, one that bears preserving should Twex get what it deserves:

EXCLUSIVE: I’m approaching the final week of work for 2023. Glorious men of Twitter, you have JUST ONE WEEK LEFT to tell me how to do my job. Knock yourselves out. #micropenisdetectedonaisle3

As regular readers may have picked up, I have a lot of time for Jessica Mason’s writing about beer business as well as the surrounding culture and so I read this mindful of how it reflects not only (1) the sick abuse she bears personally or even (2) a broader comment on the pervasive misogynistic shit that women in beer have to put up with but, let’s be honest, (3) also a reflection on how good beer culture has a fair share of pricky pathetic fifth-rate obstructive domineers (and, yes, perhaps even -atrixes) who actually bring little to the table but still screw things up for others by blocking the way for others who are more interesting and deserving. Suffice it to say, after all these years now, I am not thrilled with the effectiveness of the curre “state of social advocacy work in craft beer.

There. Next week, the Yuletide roundup. And remember, ye who read this far down to see if I have edited these closing credits and endnotes (as I always do), you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. This week’s update on my emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (97) rising up to maybe… probably… likely pass Mastodon (909) in value… then the seemingly doomed trashy Twex (4,426) hovering somewhere above or around my largely ignored Instagram (164), with unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. All in all I now have a bit of dispair for Mastodon in terms of beer chat and accept that BlueSky is catching up in “the race to replace.” Even so and although it is #Gardening Mastodon that still wins over there, here are a few of the folk there discussing or perhaps only waiting to discuss beer:

Alan McLeod | A Good Beer Blog (… me…)
Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Curmudgeon Ale Works | Jonathon is Brewing
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
BeoirFest | They say “Let’s Talk Beer”
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
The Bar Towel | Toronto’s chat zone for beer lovers
Chicago Beer Society | Folk in Chicago getting social over beer
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Roy of Quare Swally | Beery ramblings from Northern Ireland
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian

Still too, maybe check the blogs, newsletters and even podcasts (really? barely! This era’s 8-track tapes!) to stay on top of things including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays when he is not SLACKING OFF! Look at me – I forgot to link to Lew’s podcast. Fixed. Get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much less occassional but always wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

 

The Near Mid-October 2023 Edition Of Your Beery News Notes

Took a week off this week just to make sure, you know, all the turkey leftovers were consumed and all the necessary prep chores were done well ahead of winter. To the right is half of the garlic crop as well as the bundle of garlic greens that will be tomato mulch next year. They get replanted soon. Haven’t noticed any particular theme this week but no doubt that quiet is due to the horrors in the Middle East piling upon the horrors in Ukraine. Facing uselessness in the presence of such evil, what do you do? Keep garden and scribbling? Yup.

First up, being October, Pellicle has a timely feature this week by Ariana DiValentino on one of the more venerable and more drinkable pumpkin ales out there, Pumking by Southern Tier of western New York State:

“Pumking should be the brewer’s target for a pumpkin beer,” he adds. Critics and craft beer fans alike echo this, crediting the balance between spicy, sweet, bold, and bitter. Personally, I think it manages to strike a balance in another way: the type of drinker it attracts. Though pumpkin ales are traditionally maligned, there’s something about taking one and turning the volume up to 11 that transforms it into a magnet for craft devotees. And yet, you don’t need to be a beer geek with an encyclopaedic knowledge of hop varieties to appreciate Pumking. You don’t even need to be a beer drinker, really; anyone who likes pie is likely to find the phrase “pumpkin pie in a glass” tempting. Drinkers come for the pie and stay for…also the pie, because in this case, there’s truth in advertising.

Southern Tier was a favourite of mine in the old cross border beer shopping days of ten to twenty years ago. I played a role in  bringing their beers into the Ontario market after years of enjoying their range of beers, especially the big ones that led up to Pumking. My first note on Pumking dates to 2009 when a bomber cost you $6.49, well after the after-party. My first pumpkin beer note goes back five years earlier to October 2004 when I bought Post Road by Brooklyn Brewing. But by 2011, unlike what the Pellicle article seems to suggest with the phrase “the nascent hype in the early 2010s“, cracks were already starting to show in the reputation of the long established style. Even the venerable The Atlantic in 2011 questioned their place:

Some beer styles are loved, some are ardently despised, but none is more divisive than pumpkin ales. Those who love them wait all year for their seasonal release; others can’t even broach the subject without foaming at the mouth. “I hate pumpkin beers,” wrote my friend and Washington City Paper beer writer Orr Stuhl. “Even picking a ‘favorite’ — say, Dogfish Head’s — is like picking a favorite airborne illness.”

Hah!! Good one. More timely and far less snippy, Jessica Mason has reported on some new solid data on inflation in the UK’s beer maket ‘Spoons sub-sector:

Using pricing data gathered at every Wetherspoons pub in October 2022 and October 2023 via the pub group’s app, the analysis identified how, currently, the average price of a pint of Carling in a Wetherspoons pub is £3.35. This has increased 11% since Oct 2022, when it was £3.02. According to the findings, 740 Wetherspoons pubs have seen inflation over the last year, 58 have seen deflation, and five saw no price change. Drilling down into the data, the Wetherspoons pubs with the highest inflation rates are The Rann Wartha, Cornwall (42.2%), and The John Francis Basset, Cornwall (42.2%) while the Wetherspoons pubs with the highest deflation rates are The Golden Beam, Leeds (-20.1%), and The Myrtle Grove, West Yorkshire (-19.7%).

I’ve always liked The Myrtle Grove… or at least I would have if I had ever heard of it. And it’s not just in the ‘Spoons. Sucker Juice is always right there begging for your attention:

Brewed independently by the artisans at Freetime Beer Co in Wales, Nothing Beer embraces a minimalist ingredient list; just water, rice, malted barley, hops, and yeast. “As a London-based tech company we are proud to have partnered with another independent British brand in Freetime Beer Co for this launch,” says Ryan Latham, Nothing’s Global Director Brand & Creative. While the limited-edition release (at £20 for a pack of six) is only available in the UK at the moment…

That’s $33 a six. Nuts. Everyone is on the take. Same as it ever was. Except it isn’t. Because inflation is also tied with contraction as Nickolaus Hines explains at the InsideHook:

“…beer as a whole [is] losing out to other alcohol categories, as well as the rise of people who abstain from alcohol altogether… “In plain English, the industry has lost about 30%, or 2.2 million, of its youngest LDA consumers in five years,” Purser said. “This is a pattern, and the current brand crisis has accelerated this broader category concern.”*

Somewhat relatedly in terms of the scramble, here’s a bit of a sad turn from the world of wine which I am quite aware of being replicated in a way in beer, a private financial exchange need to receive a tasting note back from a known beer writer – thus underlining any semblance of the writer’s independence. But in this case, it is the publisher limiting access to the notes issued by a group of critics to those out there who pay 160 Euros. Wine writer Jon Bonné considers the situation thusly:

The fascinating part: This is the first time I can recall anyone has taken a stab at putting a dollar figure (euro figure) on this specific bit of content generation. I won’t say it’s what the market has determined, but it’s what someone thinks the market will bear. It also cuts off at the knees one of the more wobbly arguments of recent years: that these tasting notes and scores are for consumers. Consumers are grabbing bottles from the aisle cap, or checking on the latest orange fad. These are for producers + their agents. If that’s so, then how much more ripping off of the fig leaf is this than the many existing shades of trade-writer clubbiness?

Speaking of wine, the Count Alexandre de Lur Saluces has died… which surely leads each of us to ask “who hasn’t been in this situation?”:

Unknown to the public at large, however, the count owned only 7 per cent of the estate with 48 per cent held by his elder brother and smaller amounts by other members of the extended family. They rebelled against his autocratic behaviour and lack of dividends, which led to an embarrassingly public fight,  when in 1996 they agreed to sell majority control to Bernard Arnault, the billionaire owner of the luxury goods conglomerate LVMH. Bitter words were spoken by all sides of the family, with the count declaring “Mr Arnault is financing [other family members] to get rid of me. If he gets hold of this château he will install his fashion models here and start producing a perfume called Yquem!’’

Indeed. And the no doubt well-perfumed Ron’s gone a bit further back, lingering in the early 1970s for a bit this month:

I’m just getting the mixture right between water and dirt to let me have a good old wallow in nostalgia. Or at least, casting a glance back at the past. And hoping no-one is returning my gaze. We were looking at Whitbread’s 1973 set of beers. Time now for the other fermentables: adjuncts and sugar. What should be remembered here is that Whitbread had long been a holdout in the use of adjuncts. Only starting to use them in 1965. Much later than most of their rival brewers. Other than wartime, of course, when they had no choice but to.

For Cider Review, Barry Masterson went a bit further back in time to the Middle Ages of Bavaria to tell the tale of perry’s hayday there:

A chance discovery I made while reading some older articles tracing the ancestry of Austrian perry pear varieties yielded one of the earliest definite mentions of perry in central Europe. The Bavarian-Austrian poet Neidhart von Reuental, probably one of the most famous Minnesänger or minstrels of the period, made a reference to perry in one song. Around 1240, after he had moved from Bavaria to the area near Melk in current day Austria, he added two verses to an existing song, written of course in Middle High German…

A great tale of daring do was set out in Twex this week, a story of inebriated public menace once upon a time in New York City:

In September 1956 after drinking heavily at a bar in New York City, Thomas Fitzpatrick made an intoxicated barroom bet that he could travel from New Jersey to New York City in 15 minutes. At 3 a.m. he stole a single-engine plane from the Teterboro and flew without any lights or radio before landing on St. Nicholas Avenue near 191st Street in front of the bar where the bet was made. The New York Times called it a “fine landing” and a “feat of aeronautics”. For his illegal flight, he was fined $100 after the plane’s owner refused to press charges.

For the double, we have another story of dissent from about the same time – but this time from Belgium:

Never forget how on Nov 16, 1949 a bunch of Belgian students from Ghent took over a fortress and attacked the police with fruit because the city had raised the price of beer. On November 16, 1949, 138 students (including one girl) entrenched themselves in the Gravensteen in Ghent. The battlements are adorned with playful student slogans, while the police and fire brigade are treated to overripe fruit and smoke bombs. The student-like violence can only be contained with the greatest difficulty by the police. The student joke is front-page news in the international press.

And you think you’re a beer evangelist. Pffft! Sadly, such clear-headed thinking, taking on issues head-on does not seem to exist in all quarters:

Paul Leone is the executive director of the New York Brewers Association, and he says craft beer simply isn’t a growing industry anymore. Before 2016, the growth of the industry was 10% year over year. “No doubt there are breweries that are looking to sell, there are breweries that are not going to make it for the long haul, unfortunately, but I would caution people and say that this is a business like any other business,” Leone said. “There are breweries that are no doubt struggling, and there are some that are expanding… We are not over-saturated and there is no bubble.”

I don’t know what to make of that… don’t worry be happy… whistling in the dark? Also not sure how homogenized craft beer culture is across North America. Can we even make generizations about the politics? I would note if pressed (contrary to Jeff’s suggestion that it identifies as left/liberal rather than right/conservative due to the Bud Lite botch of just a half a year ago) that in 2013 this was the results of a study involving a number of prominent breweries, mainly in Colorado – progressive as anything:

Craft beer drinkers tend to embrace healthier active lifestyles as well as exist on the fringe of conformity. This segment typically enjoys riding bikes, walking from place to place, hiking, camping and in general embraces an outdoor lifestyle. Consequently, they frequent places such as Whole Foods, Sprouts, local fresh markets, REI and national parks. Their choice of music is more generational than driven by their consumption of craft beer; most of the brew pubs we visited played indie-pop music like Dave Matthews, Mumford & Sons or Dawes. Our local observations revealed that many craft beer drinkers value independent thinking, counter-culture, progressive politics, creativity, intelligence, an appreciation of art and indie-rock, and witty banter.xxix  This definition matches the “hipster” sub-segment of the millennial generation. Craft beer drinkers did not appear to be lazy as they aspire to be accomplished and productive. Craft beer drinkers tend to be more professional than then the blue collar working-class.  

And remember: that New Yorker cover is coming up on its ninth anniversary. Still holds up… unlike Mumford & Sons. I am more in alignment with Jeff’s post this week, “The State of Beer Education” or at least the conclusion:

…as the everyman (everyperson) drink, most people feel comfortable ordering and drinking it without deep engagement. What makes it so popular is the very thing that leads to incuriosity. I have reconciled myself to this reality and, on balance, I think it’s a good thing. Beer is wonderful because its accessibility enables it to be the mass social beverage. That requires a simple, unfussy product.

I like that. But I don’t fully buy the route he gets there. Let’s be honest. Beer as a subject for an education just does not attract all that much actual independent study or scholarship other than perhaps in the bio department. Resulting titles are a bit overblown, newbie guides are praised as if they are a thesis while actual thoughtful writers are still refused footnotes by publishers. There isn’t even anything as detailed and complex as the popular annual guide for consumers published under Hugh Johnson‘s name but long overseen by Margaret Rand. [Get yourself a copy.] And too often beer courses are often proprietary, without a published syllabus or independent peer reviewing in any true academic sense. And beer (sorry to break it to you) is simply not “every bit as complex and nuanced as wine“* – especially in these days of adjunct focused, easy-to-please kettle sours and fruit sauce variants. But do you care? No! As Jeff says, the best of the many beer courses you can take online or at say a community college are very helpful entry points especially for ambitious brewery and bar staff but it is self guided study that creates the best education you can gain – whether with wine or with beer. On you way! Hit the books. If that’s your thing. If not, have a beer.

And… there are still no drunk elephants stories for Stan again this week. Just a drunk monkey on the loose in Indianapolis which… makes one wonder whether this is really news:

A monkey named Momo is on the loose in Indianapolis — and one neighbor reported seeing the simian sipping a beer. Indianapolis Metropolitan Police Department said Momo escaped from his owner’s home in the Ironridge Court area of the city’s east side on Wednesday and was subsequently spotted the Gate Drive neighborhood, about a quarter mile away. Police said they were unable to confirm whether Momo has bitten anyone while on the loose.

What the hell kind of good is a “monkey on the loose!” story if there isn’t any biting?!?! Fine. That’s it. As per always and forever, you can check out the many ways to find good reading about beer and similar stuff via social media and other forms of comms to connect. I have an update on the rankings. TwitterX is now really starting to drop in the standings. I am actually deleting follows there when I find strongly established mirroring accounts set up by favourite voices elsewhere. Now, for me Facebook is clearly first (given especially as it is focused on my friends and family) then we have BlueSky rising up to sit in a tie with Mastodon then the seemingly doomed trashy  Twex hovering somewhere above or around Instagram with Threads and Substack Notes really dragging – and that deservedly dormant Patreon presence just sitting there. Seven apps plus this my blog! I may be multi and legion but I do have priorities and am getting them in a row. All in all, I still am rooting for the voices on the elephant-like Mastodon, like these ones discussing beer, even though it is gardening Mastodon that really wins:

Alan McLeod | A Good Beer Blog (… me…)
Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Curmudgeon Ale Works | Jonathon is Brewing
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
BeoirFest | They say “Let’s Talk Beer”
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
The Bar Towel | Toronto’s chat zone for beer lovers
Chicago Beer Society | Folk in Chicago getting social over beer
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Roy of Quare Swally | Beery ramblings from Northern Ireland
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian

Anyone else? And, yes, we also check the blogs, podcasts (barely!) and even newsletters to stay on top of things (though those things called “newsletters” where 1995 email lists meet the blogs of 2005 may be coming to an end of value… if the trend with so many towards the dull dull dull means anything… Lordy… it’s not my place to say but there’s at least two that seem think you still get paid by the word…) including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary they can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a podcast…… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube soon celebrating a decade of vids.   And remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

*Phillies v. Braves fourth inning update!
**It is an observation often paired with “I don’t know much about wine…”  (Update: A point Jeff later sorta took pains to illustrate.) Sure, there are many excellent examples of fine and facinating beers but only a fraction of those found in good wine. Why? Vintages for one. In the twenty years since my first pumpkin ale, each decent winery has put out twenty versions of the same one wine and each winery puts out any number of wines. And then each one changes usually beneficially with understood time frames. There is so much to explore. Beer aging is now often sort of a joke – when it isn’t a source of familial accusation and humiliation!

The Beery News Notes To Help You Understand Canadian Thanksgiving Weekend

“Gather round family! It’s time to unwrap the boiled turkey from its flannel wrap!!” What joy, what child’s glee can match that wonderful moment when the bird is wrapped in Grandpa’s old work shirt from back on the farm. And, for the Canadian craft beer fan, the annual moment to gloat over how no wine can match flannel boiled turkey than a good old musty stock ale in a can. I love how even the branding is classic Canadiana passive aggressive around this time of year:

Extra Old Stock holds a pleasant grain character with a light sweetness. You will enjoy a medium-dry finish with a mild sweet aftertaste.

Damn right you will. You better. Speaking of things Canadian and agricultural, BA Bart has reported on the continental barley crop:

Total N. American barley harvest down 14%. Change mostly driven by lower yields in Canada (better than terrible 2021 but down from last year & 10 year avg).

It’s driven that way in large part because, as the handy graph provided shows, Canadian malt production passed the plummeting annual US crop about forty years ago from a combined high then of just under 1.25 trillion bushels to around 540 billion now. That’s a drop to 43% of peak production. That’s quite the statistic.

Next, an apology to Martyn whose story of the King’s Walden Brewery was published on September 23rd but went unmentioned last week. I note it now for many reasons – but expecially this really interesting bit near the end:

Fellowes went on to be one of a number of British entrepreneurs who invested in American breweries in the 1890s and 1900s: he was on the board of the Bartholomay Brewing Company of Rochester, New York in 1900, and chairman of the company by 1913, and by 1907 he was also a director of the San Francisco Breweries Ltd, an amalgamation of nine Northern Californian concerns. Fellowes was still on both companies’ boards when Prohibition arrived in 1919.

The key facts that I would include on any brewing history exam are: (i) British money poured into the North American brewing industry in the later 1800s seeking large returns, (ii) consolidation along with equipment upgrades was an important means to achieve those returns and (iii) how many of those amalgamated nine breweries were steam breweries… or did the British money pay for steam? Along with trains, this cash influx was a main cause of the retraction in the number of breweries, a phenomenon we see today in US craft but in reverse. Now we have many more breweries making less and less.

Note: If it was in my town, I would spend many hours at the place called Dave’s Pie & Ale House.

Interesting to note that the right-wing bigotry issues continue to dog cask ale in England* all of a sudden. Boak and Bailey unpacked the general nationalist scene:

But in these days of the supposed culture war ‘conservative’ isn’t just about your attitude to economics. It’s also about your stance on feminism, gender, racism, Brexit, vaccination… Nigel Farage, the most prominent champion of Brexit, made pints of cask ale part of his personal image, and the preservation of the crown-stamped pint glass a key talking point of the ‘Leave’ campaign. As beer writers are fond of pointing out, cask ale is uniquely British (terms and conditions may apply) and so lends itself to nationalist posturing. Cask ale is also associated with ‘proper pubs’. For many, a proper pub is the very dream and ideal. For others, it’s an idea loaded with danger signs: doesn’t it just mean white, male and possibly, or probably, racist? 

The Drinks Business noted an odd response to the situation: ignore the obvious implications of a botched PR rollout and go straight for some bland messaging by the usual suspects all singing from the well thumbed hymnal, suggesting that the best way to deal with a problem is to deny the problem:

The messages, which came in thick and fast during Cask Ale Week, were in response to the sector feeling that cask assessor Cask Marque’s recent tie up with GB News had done little to amplify the positive aspects of cask. One key message that rang true throughout was that “cask is for everyone” – a turn of phrase which, following the debacle, became a hashtag on Twitter. What then unfolded was a swathe of messages from beer fans and voices from across the industry who set about beginning to preach about cask ale with raptures of how it was such a “perfect” and “comforting” drink, especially when enjoyed in a pub setting.

David calls on the British Guild of Beer Writers to separate themselves from the taint. No perceived groundswell out there. Wouldn’t be comforting. Nope. He addressed the question in his newsletter who uncovered some convoluted weirdness in the accounting department:

As a former director of the Guild, I believe that the members (beer writers) should hold the managers of the institution (the Guild) to account for having problematic sponsors (such as Cask Marque).  But what is exactly the role Cask Marque has with the Guild, as their involvement isn’t mentioned on the Guild’s website? I was amazed to discover by the chair of the Guild that “all incoming and outgoing finances go through Cask Marque” despite them not being a corporate sponsor. 

WTF??? Do many people know this? So much for an independent press.

Perhaps relatedly in terms of hidden obstacles but certainly interesting, then, to read how one arguably conservative… or is it progressive… institution, London’s 140 years University Women’s Club, which is even now released the legal team to try to achieve parity as reported in The Times:

The club was founded as the University Club for Ladies in 1883 by pioneers of education for women to provide a retreat from the stresses of life with a library and intellectual events. Since 1921 it has been based in a handsome townhouse in Mayfair… In a letter to the City of Westminster council’s licensing committee, they say that councillors must ensure “that the only traditional members club in London dedicated to women and their careers is given comparable privileges to those enjoyed by other traditional clubs dedicated to men”. The lawyers argue that the club “provides direct support to women in their careers, and offers access to a network of unparalleled female talent in a host of industries and fields”. The club is seeking to extend its licence which restricts alcohol sales to between 11am and 11pm and to allow for functions for non-members including music and dancing.

Dancing? Non-members dancing?!? Imagine what that could lead to… And speaking of yes, no maybe so… you can tell it’s no longer summer with the first of the calls for month long no alcohol campaigns. Here’s a story of how US drinker turned a dry month into a year:

The benefits are obvious. I have a higher disposable income, I’m sleeping a lot better, and I’m more focused at work. I’ve gotten through birthdays, weddings, dates and Pride season, all without a drop of alcohol — something I could not have foreseen 12 months ago. There’s also the freedom of not having to think about the next time I’ll potentially embarrass myself by drinking. Sobriety hasn’t solved all my issues. We often hear about the life-changing aspects of putting down alcohol, but doing so also has shed light on the other work I need to do on myself.

Sensible stuff. But the odd thing is… humans embarrassing themselves while not drinking.  Or, if we consider the Bangor Daily News out of Maine, non-humans embarrassing themselves while drunk:

Wild berries and other fruit have reached peak ripeness and are falling to the ground. Cold nighttime temperatures concentrate the sugar in the fruit and when it warms up during the day, the sugars break down, forming alcohol. A very potent alcohol. No matter how high the alcohol content, animals and birds rely on the fruit for their fall diet. They consume it, get drunk and behave oddly. But wildlife experts warn that a tipsy animal or bird looks very much like a diseased animal or bird.

That story was just for Stan as once again the elephants have let us down. And surely not related, don’t forget that there is no such thing as a beer expert.

I have to say I am much happier with the new cartoonist at Pellicle, David Bailey.** I think I would have had to spike my tea with catnip to have a clue about the last storyline about cats meant. That right there is but one-twelfth of this month… last months… offering. And now that the monthly funnies are back to being about beer, the features essays continue to be all about all things but in the best of ways. This week we read about a subject that has gotten Alistair a bit weepy over the thought of a fishy snack, the prawn sandwiches as the Green Seafood Shack in Oban, Scotland written by Jemma Beedie:

Tony Ogden always knew he wanted to work in his father’s seafood shack.  Known variously as the Green Shack, the Green Seafood Shack, the Original Seafood Shack, the Oban Seafood Hut, Oggy John’s, or any combination of that list, Tony’s shop is the highlight of any trip to the West Coast. Whether taking in Oban’s seaside vibe or jumping on a ferry over to the Inner or Outer Hebrides, it’s an essential stop. A modest shed around the corner from Caledonian MacBrayne’s ferry terminal, so popular it needs no true designation. 

While we are out there in the wider world, a question: why does “Czech” get a pass as an adjective for international craft brewers but “Belgian” and certainly “Lambic” do not? We were warned off that sort of appropriation, were we not? Why is “Czech” transportable but “Belgian” is not? Jeff nips around the heels of the question a bit in this article about cloning the dark lagers of Prague:

As Americans have largely turned their backs on darker beers, Czech tmavý is a bit of a cheat code—looks dark, but tastes sweetish and chocolatey, with the smooth drinkability lagers offer. Tmavý—almost always described as “Czech dark lager” in the US—isn’t a giant presence, but it keeps growing incrementally. Yet even where it has found a following, the style remains obscure to most people, and unlike other ur-beers that define their style (Saison Dupont, Schneider Weisse, and Pilsner Urquell), the small brewpub that defines tmavý is unknown to any American who hasn’t visited Prague.

I mean we don’t call it “Belgian saison” when it’s made in another country, do we? And of course it is not called “Czech” went served in its homeland. An update to the etiquette might be timely.

Are blogs boring?  Personally, I think podcasts are far more boring, seeing as you sometimes have to wait 45 minutes to find out how frikkin’ boring it is. Dr.J considered her own space and caught us all up a bit:

Blog posts have gotten boring. In fact, I got so bored of my own blog posts that I stopped writing them for the better part of two years. Listicles are mind-numbing. How-tos never feel quite in-depth enough. And the long form editorializing that I was so fond of when I still had one foot in academia has revealed its true nature–navel gazing, self congratulatory, social media obsessed grandstanding–with some much needed time and distance from the ivory tower. But beyond keeping myself entertained, I am a writer who is fond of useful narrative structures. And more importantly, I’m a firm believer that we are most effective when we stick to our strengths. Though I am no longer a college professor, my core strengths are still rooted in being an educator. And when the conviction strikes me to “do something,” my something has always been to leverage the spaces of teaching, learning, and storytelling for the uplift of the communities I belong to.

(I say blogs are merely public diaries… sorta… Dave Winer re-upped this about that on Wednesday.) So… what is the doing that is going to get done by Dr. J? A course called “Topics in Social Advocacy For the Craft Brewing Industry”!  Excellent. Why? Because “the progress of social advocacy work in craft beer is in danger of stalling out completely or even rolling backward.” Yup. And good.

That’s it. Time to get the flannel shirt out of the shed and to argue with the neighbours about how to make the stuffing. Or even what to call it! Quel que chose dans le dindon? Stuffing? Dressing?  Still, as per always and forever, you can check out the many ways to find good reading about beer and similar stuff via social media and other forms of comms to connect. How do they rank today? Well, TwitterX is still the first stop followed by (for beer, not cousins) Facebook but BlueSky has rapidly moved past the beery Threads presence. Mastodon also ranks above Threads with IG and Substack Notes really dragging and that deservedly dormant Patreon presence just sitting there. So the rankings are T/X, BS and Masto maybe tied, then Threads with  IG close behind then Substack Notes and Patreon at the bottom. Seven plus a blog! I may be multi and legion but I do have priorities. All in all, I still am rooting for the voices on the elephant-like Mastodon, like these ones discussing beer, even though it is gardening Mastodon that really wins:

Alan McLeod | A Good Beer Blog (… me…)
Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Curmudgeon Ale Works | Jonathon is Brewing
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
BeoirFest | They say “Let’s Talk Beer”
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
The Bar Towel | Toronto’s chat zone for beer lovers
Chicago Beer Society | Folk in Chicago getting social over beer
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Roy of Quare Swally | Beery ramblings from Northern Ireland
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian

Anyone else? And, yes, we also check the blogs, podcasts (barely!) and even newsletters to stay on top of things (though those things called “newsletters” where 1995 email lists meet the blogs of 2005 may be coming to an end of value… if the trend with so many towards the dull dull dull means anything… Lordy… it’s not my place to say but there’s at least two that seem think you still get paid by the word…) including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary they can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a podcast…… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube soon celebrating a decade of vids.   And remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

*I say England as Scotland, land of my peeps, has its own tiny batch of whack jobs who go a’courting the same nutters: “A press release from the channel said: “Over a pint [Farage will] debate the tough subjects of the day with guests including representatives from the Alba Party, the Conservative Party and GB News presenter Neil Oliver. “He’ll also host a live Q&A with the audience which will be broadcast live across the UK on TV and radio at 7pm [on Thursday April 20].” It is understood that an Alba “activist” will be on the show.” 
**…no relation…

The Thursday Beery News Notes For The Week I Did Rock

Well, to be fair, it was more like rock-grass. Prog and Western. Yup, we headed north to Ottawa on the weekend and saw Alison Krauss and Robert Plant play an outdoor concert. I even had a beer as they played. A Hop Valley Bubble Stash by Creemore. At twelve bucks it wasn’t as shocking as the 17$ for a small glass of Ontario made Pinot Grigio. The beer tasted exactly like an IPA, you know… if you are wondering. Honestly, I was just happy that the drinks weren’t distracting. I was trying to pay attention to the music. I only heard one “baby” but really wanted to hear him rip just one “babybabybabybabybaby.” We did hear a couple of “oooh yeahs” and maybe an “oooh yeah oooh yeah” but, to be honest, we weren’t sure. Great show. Got me a tour tee. Cost me less than three of those dodgy Pinots.

As a result, I am bouyed this week by pure positivity. We also saw a bit of that this week from Boak and Bailey who wrote about one beer shop in Plymouth England – Vessel:

What was clear from that conversation was that Vessel had not only survived the pandemic but to some extent found its feet, and its people. How to describe Katie and Sam? They’re the kind of people who default to smiling. They are optimistic by nature, and full of ideas and energy. They’d made it through the pandemic with a mix of deliveries, takeaway, events over zoom, and sheer enthusiasm. That challenge out of the way, they told us about plans for expansion, for a brewery, for more trips and tastings.

Boom! Good stuff. See also their post on The Cockleshell in Saltash, Cornwall packed with pure perceptive positivity like this: “There’s plenty of greebling, for example, with every surface covered with nick-nacks, oddments and vintage decor.” Nice. And not just nice nice. Greebling sweetness nice.

And Liam wrote a tribute to Beer Twitter itself, sort of an interesting subject in these days of further collapse and sudden new competiton from Threads. And his approach was comparing the social media landscape to his choice of pubs:

…for me personally the place operates in the same general way. I can enter through the same front door and choose who to sit with, who to talk to, and who to ignore – although admittedly I’m not on the premises as often as others so perhaps that makes a difference. For me it’s the people within the walls who make the pub – it’s only a building after all – and if you enjoy conversing and interacting with them then why leave or change locations? I’ve investigated some other pubs to see what the fuss is about; I’ve even drank in one or two – but they are not quite the same. They feel wrong, they are not a good fit for me and not all of the people I enjoy mingling with are there either.

I agree. That is a good way of putting it. Jeff, anticipating the same patient’s final stages might be approaching,  wrote something of a sweet goodbye to Twitter this week:

Unlike any other social media platform, Twitter allowed me to build my own community and have immediate and sometimes extensive discussions with the people in it. That’s you. I’ve always appreciated how generous you’ve been with your engagement.

I can only say that speaks for me, too. There has always been a lot of comment that #BeerTwitter is a dumpster fire but it has been a great resource, too. And fun. At this moment, however, things as feeling all a bit endtimesy as Jeff also shared this:

I write a blog. About *beer.* It is unnecessary. It is largely for amusement. (Though I’d like to think edification plays a small role.) I would NEVER debase the site by throwing up a garbage AI post.

The endtimsey big news in US craft this week I suppose is the press release issued by Sapporo on Wednesday, as described by Dave Infante in his newsletter Fingers:

This morning at about 1:45am local time, Anchor Brewing Company issued a brief press release announcing its imminent liquidation, citing “a combination of challenging economic factors and declining sales since 2016.” The brewery has been operating in one form or another since 1896; its current owner, Japan’s Sapporo conglomerate, acquired the firm and its iconic Potrero Hill facility in 2017 for a reported $85 million.

Quite a blow given the narrative of craft’s whole genesis story. I am not convinced (at all) that the hagiography necessarily matches reality (at all) but I sure did like Liberty Ale back when Ontario was part of the sales footprint a few decades back. There has been much by way of erroneous speculation, questioning, cherry tree chopping, wailing and rending of garments along with some common sense and respectbut… the bottom line is this from The Olympian:

I ran a cheap “pizza and pint” feature. It helped for a while, but then hazy IPA became a thing. Beer geeks turned their laser focus on to that style and unfortunately, a lot of other brands/styles just slowed down or stopped selling altogether. Anchor was one. I think there’s only so much life a publican or retailer can do to breathe life into a cherished heritage brand before they finally give up and switch to something new and shiny. But when I see 3 cleaning dates marked on the top of a keg, it’s a slow mover and time to move.

AKA: no one bought the Cro-Magnon of beers anymore. Be honest. You may have loved it, but you didn’t actually like it all that much. Elsewhere, beer sales in Romania down 9% in the first months of 2023. Moving on, no- and low-alc beer sales well up in England but there is one hitch in the stats:

Perhaps more surprisingly, away from our living rooms, the British Beer and Pub Association says pubs are also chalking up a 23% rise in driver-friendly beer over the last year, with sales more than doubling since 2019, just before the pandemic… the overall UK sales of low- and no-alcohol beer – which covers anything up to 1.2% ABV – still represents just 0.7% of sales of UK consumption.

The immediacy of the cultural paradigm shift that has been caused by David Jesudason’s book Desi Pubs A guide to British-Indian pubs, food and culture can’t be understated… and The Morning Advertiser knows it:

Like accidentally biting on a cardamom pod,  ‘Desi Pubs’ has exploded on our complacent palates and spiced up the way that we think about the great British pub…

Even though the literary cheese is a bit notched up in the way that Phil Mellows puts it, he’s spot on that the charm is also real and widely embraced, triggering fond and thoughtful discussion and eager recommendations. Phil’s article goes on to say this book as shaken the beer world like the popular and widely read works of Pete Brown as well as Boak and Bailey did a decade ago. So far it is the thing of 2023. Just like Anchor is the not thing. It’s the thang. The thing and thang of 2023. Right there.

I also would like to say that being positive is not about just being a booster. There are things needing improving, needing to be addressed. Otherwise, any idea of community is a convenient falsehood. To that end, Beer is For Everyone published a personal essay by Lindsay Malu Kido, the group’s founder. It was on the poor experience many faced at the Craft Brewers Conference in Nashville, discussed here back in May. The findings against the Brewers Association were telling:

The Brewers Association had the power and responsibility to set the stage for a more supportive and inclusive conference experience. While they can’t control every individual interaction, they can certainly influence the overall atmosphere. By staying silent on the political climate in Tennessee and not visibly showing support for marginalized attendees, they indirectly contributed to the isolation I, and many others, felt. Their failure to act emphasized the dismissiveness and lack of care that seemed to permeate the conference.

Why is this such a persistent part of craft, not just the bigotries but the institutionalized comfort with the bigotries? What is it about beer… hmm… Perhaps not unrelatedly, Gary wrote this week about a 1949 study of pub culture in England which even included a pointed criticism of the high and holy mid-1900s UK “Beer is Best” brewing trade advertising campaign and how its encouragement of mindless drinking was worth noticing. To be fair, Gary is not fully convinced by the authors – but summarizes the results very fairly:

The period they describe exemplified the heyday of the English pub and draught beer, with men (usually) supping from one to three or four pints every evening afer work. The was apart from the dissolute group who spend most of their day in the public house. A shopheeper had that sad fate, leaving the shop to his wife’s administration… The authors tend to be hard, once again, on the drinking ethos, stating at one pint the typical drinking pattern progresses from “exhileration to “anaesthesia”. For them, the idea of the public house as valued community cetre is pretty much, to use an appropriate vernacular, tosh, excepting in some rural areas.

Speaking of the disfunctional in plain view, it is sad that one of the legacies of what people call craft beer is this sort of design disfunction:

If you put fruit pulp in beer and do not fully ferment it this happens. It has happened to other breweries over the years. It isn’t just unfortunate, it’s dangerous. There is NO reason to have unregulated, unplanned fermentation in sealed containers.

Note: if that is what is happening on the beer store shelf, what the hell is happening in your guts? Don’t the people who buy this stuff know the burbling brook is not suppose to be a feature?

Aaaaannnnnd… once again, no politician of any stripe in Canada suffers from displays of beer culture prowess:

Vancouver Mayor Ken Sim (left) generated lots of social media buzz when he shotgunned a beer on stage at the Khatsahlano Street Party on July 9.

As a result of our political culture, I wonder if this sort of thing operates very differently north and south of the 49th parallel:

The Beer Institute, a national trade association representing the $409 billion beer industry, hired Cornerstone Government Affairs to lobby on economic, budget, tax and appropriations policies impacting large beer producers. The Beer Institute recently launched StandWithBeer.org, which alleges large liquor companies exploit tax loopholes to lower their effective tax rate. John Sandell, former tax counsel to the House Ways and Means Committee, will work on the account.

And this week’s feature at Pellicle by Rachel Hendry is about the placement of fine wine in the TV show Succession. [Confession: never watched one episode. Never watched on of The Wire, Madmen or Dexter or a whole whack of other must see TV for that matter.] I do really like this sharp observation shared from a wine writer’s Twitter feed about one drinking scene:

In a Twitter thread by sommelier Rapha Ventresca, they break down why this choice of wine is so intriguing. As half-brother, not only is Connor the oldest of the four siblings, but his oddities have him consistently excluded from the machiavellian manoeuvres that make up most of Succession’s plot. Château Haut-Brion, then, is not only the oldest of the first four Bordeaux Chateaux, but it is the only one grown outside of Medoc, to have majority Merlot in its blend and to be bottled in a sloping shape that breaks away from the traditional Bordeaux style. In essence, it sticks out like a sore thumb. Not unlike the man using it to drown his sorrows the night before his wedding.

Sweet. I had a pal who knew so much about trucks and cars that he was a pain to go to the movies with. In any given car crash scene, he would count off how many vehicles were actually filmed and presented as the one car driven through the mess by the hero. Me, I price the flower arrangements given I was raised by a florist and trained in The Netherlands myself in the wholesale trade. No one in 99% of all movies can afford the flower arrangements in their home. But I’ve told you that before. Must have.

There. Once again, that’s it! Ooooh, yeah… baaaaaaybeeeee… As per, you can check out the many ways to connect including at my new cool Threads presence @agoodbeerblog. Have you checked out Threads? Seems a bit thin to me so far. But I don’t like IG and it is like mini-IG. Don’t forget theose voices on Mastodon, the newer ones noted in bold:

Alan McLeod | A Good Beer Blog (… me…)
Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Curmudgeon Ale Works | Jonathon is Brewing
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
BeoirFest | They say “Let’s Talk Beer”
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
The Bar Towel | Toronto’s chat zone for beer lovers
Chicago Beer Society | Folk in Chicago getting social over beer
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Roy of Quare Swally | Beery ramblings from Northern Ireland
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian

Anyone else? And, yes, we also check the blogs, podcasts and newsletters to stay on top of things – including more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those  Mondays! Get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now more occassional but always wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a podcast.  There’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube soon celebrating a decade of vids.   And remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!*

*And finally the list of the departed newsletters and podcasts or those in purgatory. Looks like  both Brewsround and Cabin Fever died in 2020, . We appreciate that the OCBG Podcast is on a very quiet schedule these days – but it’s been there now and again.  The Fizz died in 2019.  Plus Fermentation Radio with Emma Inch seems done and the AfroBeerChick podcast is gone as well! The Fingers Podcast packed it in citing, umm, lack of success… as might have been anticipated, honestly. Did they suffer a common fate? Who knows?

These Be The Beery News Notes For A Week Of The Big Smoke

It’s been a weird week. A low pressure system stuck over the Gulf of St. Lawrence has driven smoke from massive forest fires, first, in Atlantic Canada and, then, in Quebec south down upon our fair city, well… really our region and, yup, right down into the American northeast. That’s Monday evening up there. Tuesday the hazard rating hit 11.  And no one made a Spinal Tap joke at all. Sports fields shut, tight throats and all outside workers called in. Now everyone is following the smoke forecast. And you can too with this helpful anxiety raising app and its realtime disaster info. So all backyard activity is pretty much suspended which means sitting around with a beer in hand has to wait for the winds to shift. My near neighbour Spearhead Brewing posted this on Facebook Wednesday:

Our thoughts are with those affected by the devastating forest fires.  Due to the hazardous air quality in Kingston today, we have made the difficult decision to close our patio. However, we warmly welcome everyone inside our taproom, where we prioritize your safety. Kingston’s air quality is currently classified as ‘extremely dangerous’ by the government…

In equally uncheery news, The Guardian ran an article this week which laid out a few of the factors behind UK craft beer closures:

“The craft beer market became heavily overpopulated over the last decade. The cost of living crisis now means many of these brewers are fighting for a place in a shrinking market. Some of them will not make it.” Small breweries also often suffer from limited routes to market, lacking proper distribution channels to consumers, and are reliant on taprooms and supplying to local bottle shops. Those restrictions have limited the turnover of many craft breweries, meaning that they were not able to break even.

The Yorkshire Evening Post ran a set of old photos from one Leeds suburb and included this snippet of 1930s-esque fact:

Dantzic Brewery on Regent Street in Sheepscar was best known for their black or spruce beer, a drink which is similar to stout in that it is made from roasted malt. The name Dantzic was taken from the town in Germany – now Gdansk in Poland – which was famed for brewing Spruce beer and also the high quality of oak casks which were used. The brewery was owned by Joseph Hobson and also made ‘vintegg’, a ‘delicious’ egg wine. 

Yikes! Not necessarily relatedly, Jessica Mason shared the news in Drinks Business that Guinness 0.0 on draught would be hitting Irish pubs – leading to questions as to it’s capacity to support a session.

Diageo has been urging pubs to take the 0.0 brand on draught and its teams of are now working to install separate pipes for the 00 brand into venues that want to stock it. One County Louth publican who is planning to have the 0.0 draught version installed, told reporters: “The drink is very popular with designated drivers who feel they can still have good craic drinking a zero zero and it almost tastes as nice as the real thing. The drink has become a big hit in a very short space of time and now Guinness wants to roll it out everywhere. The reaction to it from the punters is very positive and the 00 obviously has a huge future and is currently the number one non alcoholic drink.”

Whether it’s a beer or a nice cup of tea, you need the zip to go round after round, don’t you? I just can’t see no-alc beer being a sessionable thing. These things are based on the active ingredient. Who chugs decaff? Oh, that person. Yes. I suppose. KHM has other thoughts:

This is the notorious line whose first release was followed by a global recall as it was contaminated with food born pathogens. A poster child for the dangers of taking beer’s chief preservative out of the equation.

What else is going on? I wade through the week’s newsletters by email I’ve filed away… but none really attract a thought. All that self-declared beer expertise and nothing much to speak of. Now, do get yourself on Eoghan’s Like a Little Eel subscribers’ list. Not so much about beer but lots of good writing. Oh, and read Boak and Bailey’s review of Desi Pubs by David Jesudason which really is two reads well worth your while:

It makes you itch to visit Southall, Smethwick or, closer to home, Fishponds, and go somewhere new. Perhaps somewhere you’ve previously ignored because the signals it sent weren’t ones you were primed to read.

Fishponds? Speaking of sessions in pubs, Stan noted one thing in his weekly news notes which was a quote from   which got me thinking:

The bars that seem to be thriving are ones that managed to embrace the breadth and depth of the LGBTQ+ community. The kind of bar that used to serve only older folks or maybe only young people, or only white people or only men, those bars sometimes seem to struggle. I think bars that have figured out how to embed themselves deeply in the community, maybe being used as a different kind of space during the day than during the night, seem to be thriving.

Thinking back to my bar rat days, I thought how odd the idea of bars which “embed themselves deeply in the community” might have been to me back then. If bar is a third place it is also to a degree antithetical to the general community. Narrow nowheresvilles which offers a perfect alt-reality. Why do you want to be in there? Because you don’t want to be out here. Wouldn’t you like to get away? You want to go where people know people are all the same. You want to go where everybody knows your name. Because in the broader community you are a nobody but in a bar you are with those same people who know you and are like you. Yup. What a miserable idea. No wonder these are the places that are struggling and dying. Viva the big raft bars. Viva!

Speaking of affronts to cultural identify, Eric Asimov wrote an interesting article for The New York Times on how tyrants and dictators regularly destroy vernacular wine cultures:

The Soviet Union routinely sought to transform the local winemaking customs of its constituent republics, discouraging, for example, the winemaking culture of Georgia, and instead creating vast state vineyards that could supply enormous amounts of wine for the Russian market. Likewise, in the Alentejo region of southeastern Portugal, the tradition of making wine in clay talha, amphoralike vessels, largely disappeared in the mid-20th century as the dictatorship of António de Oliveira Salazar pushed the country into centralized wine production. In Spain under Franco, regional methods died off as the government channeled wine into bulk production. 

And speaking of cultural appropriations verging on colonial hegemony, Pellicle ran an excellent article by Paul Crowther on whatever Mexican lager is supposed to be. This passage is particularly apt on the meaninglessness of these sorts of things:

…in beer writer Mark Dredge’s book A Brief History of Lager, he suggests that Mexican lagers are more like pilsners, and don’t have anything to do with Vienna lagers. There’s an implication that there are pilsner and Vienna style lagers produced in Mexico, but that there is no such thing specifically as ‘Mexican lager’. “We brew all sorts of lagers in Mexico: pilsners, Viennas, bocks,” Mariana Dominguez of Cervecera Macaria, based in Mexico City, tells me as I try to get to the bottom of this Mexican lager mystery.“What about Mexican lager? Is there such a style?” I ask. “I think it’s something that White Labs [a yeast manufacturer and wholesaler] made popular,” she explains. “They are selling a yeast supposedly propagated from a Mexican beer as ‘Mexican Lager Yeast’. No one in Mexico really uses this as it’s too expensive.” “We’re not brewing ‘Mexican lager’, we’re brewing lager.”

The layers of appropriation are rife. Outsiders upon outsiders layering. American craft style square-hole aficionados and yeast hawkers building upon the unfortunate Hapsburgs and their German industrialist fellow travelers who stood on the shoulders of Spanish colonizing imperialists. Isn’t Mexican beer Tejuino?

Apparently there is oddly at least one unexpected winner in the fall out from the Bud Light brand botch:

Coors sales have accelerated from 6.3% growth over the latest 52 weeks to about 13% growth over the past two months, Spillane said in analyzing Nielsen’s data. The gains have been fueled by demand for Coors Light and Miller Lite. “It’s difficult to determine the duration of the boycott, but it has already lasted longer than industry executives anticipated and appears likely to impact the July 4th holiday,” Spillane added. “Molson Coors appears able to service the demand spike due in part to supply chain improvement (part of the revitalization plan) and learnings from COVID supply chain stress.”

And there are more details on that situation noted last week where branches of the 7-Eleven convenience store chain have been licensed in Ontario as restaurants:

The licences will allow 7-Eleven to serve alcoholic beverages with food at tables in the dining section of each store. Customers are not permitted to take any drinks off the premises. After 7-Eleven applied for the licences in 2021, the AGCO launched a formal review called a Notice of Proposal for all of the company’s applications. That’s a more rigorous process than what the AGCO goes through for the vast bulk of licence applications.  The AGCO put out Notices of Proposal for less than one per cent of the nearly 7,000 liquor licences it issued in the 2021-22 fiscal year, according to its annual report. 

Prepping for the impending regs allowing corner store beer sales, one presumes. Speaking of Ontario, The Agenda a news magazine produced by TVO ran a 30 minute panel on the state of craft beer in our dear province with some familiar old faces on the show.

And finally – and no doubt inspired by the research shared last week into the dainty powder rooms of Philly dive bars – the image Will Hawkes shared the image of one of the grottier urinal troughs I’ve seen, a vision that takes me back to a bleak Sydney Mines elementary school boy’s washroom circa 1971 when I was dropped into what felt like the grim 1940s after moving from the modern, cool and hip Toronto suburbs. Fabulous.

That’s it! That’s enough from me. It’s back to you for now. And as per, you can check out the many ways to connect including these voices on Mastodon, the newer ones noted in bold:

Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Curmudgeon Ale Works | Jonathon is Brewing
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
BeoirFest | They say “Let’s Talk Beer”
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Alan McLeod | A Good Beer Blog (… me…)
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
The Bar Towel | Toronto’s chat zone for beer lovers
Chicago Beer Society | Folk in Chicago getting social over beer
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Roy of Quare Swally | Beery ramblings from Northern Ireland
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian

Anyone else? And, yes, we also check the blogs, podcasts and newsletters to stay on top of things – including more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those  Mondays! Get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now more occassional but always wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a podcast.  There’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube soon celebrating a decade of vids.   And remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!*

*And finally the list of the departed newsletters and podcasts or those in purgatory. Looks like  both Brewsround and Cabin Fever died in 2020, . We appreciate that the OCBG Podcast is on a very quiet schedule these days – but it’s been there now and again.  The Fizz died in 2019.  Plus Fermentation Radio with Emma Inch seems done and the AfroBeerChick podcast is gone as well! The Fingers Podcast packed it in citing, umm, lack of success… as might have been anticipated, honestly. Did they suffer a common fate? Who knows?

These Be The “February Goes Like A Bat Outta Hell” As Per Usual Beery News Notes

March. The most magical word in the dictionary. OK, pie is up there, too. But March. It’s coming soon. I even started spring cleaning by working on the old cold room built under the front steps of our 1964 bungalow. That’s a tidier view of it in 2007. When I stashed beers. Some pretty sweet bottles in there back then. Now I am 18 months into mainly gluten free intermittent fasting in part to recover from that hobby. And, spoliers, I shelve more wine than beer. So this week, I threw a bunch of +15 year old empty beer bottles that I kept from those days into the recycling blue box including a couple of these – only then to be woken at 3 am by someone rummaging through who (as I found out when I checked in the morning) took them all. He’s going to get a surprise when he’s told at the depot that he has a fine collection of utterly unreturnable US-bought craft and import niceties.

Beer? Beer! First up, here are a few brief headlines for your consideration:

      • Yikes: “…if there is any fetishisation of babies at the event, it will be immediately shut down…”!?! Or… maybe sooner.
      • Hmm… brand buy out or merger?
      • Ron says parti-gyling but I say gyling paritay!!
      • Mudgie sees a pattern of busy pubs.
      • Bill Gates has bought 3.76% of Heineken.
      • The Beer Ladies learn about the origins of the Brewseum.

Speaking of headlines, this one at the BBC is a bit of a neck twister: “Brewdog: UK craft beer giant expands into China”:

The joint venture with Budweiser China will see the Scottish firm’s Punk IPA and other beers brewed in China… In a statement, Brewdog founder James Watt described the Budweiser partnership as “transformational” and said it would bring the craft brewery to “every corner of the world’s biggest beer market”. Under the deal, Brewdog said it expects its beers would begin to be produced at Budweiser China’s Putian craft brewery, in the south-eastern province of Fujian, by the end of next month.

Where is the “craft” in “multinational with ambitious plans under geonicidal dictatorship”?  Also… funny that craft nerds are more upset about the arrangements with Bud! There is so little left in that adjective. And the also not-craft of Molson (Coors) is also apparently on the move too, though much less dictatorially:

Molson has seen six straight quarters of net sales revenue growth, with expanding sales in the Americas and elsewhere around the world, resulting in global net revenue above the 2019 baseline. Importantly, Molson’s third-quarter trend for sales to retailers (STR) was the best it has seen in over a decade. The brewer also initiated historic price increases of 10% in the U.S., far above the usual 1% to 2% hikes, to offset the impact of its own rising costs. So while Molson ended up narrowing its full-year outlook to the lower end of its guidance as a result, it is still expecting the long-term trend to keep growing.

Perhaps reflecting the core market that helped start this sort of growth during the pandemic, this week on Boak & Bailey via Patreon, I enjoyed their fond recollection of the deeper days of Covid when adults drank in the park:

During the second and third national UK lockdowns, in the winter and spring of 2020/21, we noticed that one of these wharves became a kind of unofficial outdoor pub. A group of men would hang out there most afternoons and evenings drinking beer they’d bought from the CO-OP next door. Some of them looked as if they might be homeless, others were in hi-vis workwear and branded boiler suits. You’d walk by and hear them chatting, amiably, or laughing together. It sounded exactly like a pub, only outdoors, with birdsong in the background.

And over on his substack page called Episodes of my Pub Life, David Jesudason shared the story of the Red Lion pub in West Bromwich and in particular the complexities* behind four stained glass windows:

In Smethwick and West Brom it was obvious where the diaspora came from and what their mission was. Punjab. Here for a better life. Dalwinder Singh who runs another excellent desi pub, The Island Inn in West Brom, summed it up: “I came here and I couldn’t speak English.” Now look at him. His punters love him. His son runs a thriving pub in Walsall. The glass shows how India was being partitioned and this led to huge amounts of violence between different religions. The bloodshed was not something they left behind in India, though.

Good to see such a range of winners at the Deja Bru 2023 historic recreation homebrewing competition, including an Albany Ale winning a medal.

Pellicle ran a helpful story on an oddly little covered topic – a beerfest. In this case, it’s the Independent Manchester Beer Convention aka Indyman aka IMBC and particularly worthwhile attention is taken to explore the venue, the 117 year old Victoria Baths, with some great supporting photos of the architecture:

Some breweries have the privilege of their own exclusive space and in 2022 Victoria Baths’ Turkish Rest Room became Thornbridge Brewery’s ‘House of Jaipur’, with light evocatively streaming through the striking ‘Angel of Purity’ stained glass window.  By contrast, Berkshire-based Siren brought an industrial chic feel to the dark and atmospheric boiler and filtration room, while Cheltenham’s DEYA Brewing brought bean bags and chilled vibes to their bar, all drenched in deep red light. Things seemed to naturally slow down a notch in Room 3.

But in Thailand a beer fest has been cancelled due to the politics of beer fests:

The inaugural Beer People Festival was looking for a new 3,000sqm space after The Street Ratchada shopping mall announced last night that it would no longer host the event because its reputation could be damaged. “The shopping center is concerned that it may cause the public to develop the misconception that the shopping center supports political parties and is not neutral, which may bring about protests or political rallies and may cause disturbance to others in the shopping center or may affect the image of the shopping center in the future,” it… canceled the event to reduce “the risk of political impact” and reserved the right not to be responsible for any of the event’s expenses.

More have entered the AI-verkleption sweepstates this week with Robin and Jordan sharing their fears for future beer writing. And Jeff has continued his anxtity AI week. I wouldn’t worry if I were them… maybe. Let me explain. Last week Jeff posted a discussion with the image to the right that he descibed this way:

It’s appropriately Hopperesque; the algorithm successfully captures the distant look on the man’s face the artist was famous for.

To my eye, it’s actually a bit shit. Has all the charm of the diagram on a pizza box. The sepia tones are all wrong for Hopper who usually used brighter if matted colours. Plus the man’s eyes don’t have a distant look. His eyes are sorta crossed. And the woman’s hands are mangled like they got caught in a hay bailer and were fixed by a doctor who only used spoons. Then there are three glasses of beer for two people, the extra yellowish one dangling in space as it sits half off the table. Robin and Jordan’s AI text tests have a similar disengagement. Too bland to be claptrap. Elsewhere we learn that it’s an excellent source of neat and tidy packets of falsehood. So it’s also a claptrap machine. All in all, I think we are safe… and these three writers are safe. Unless you don’t give a crap about the standards of your imagery and your text or your research. What if you’re a brewery that buys and sells in bulk? Yes, this stuff could put fourth-rate branding  summer interns at jeopardy. It could serve as a first draft short cut to let smaller teams get through more bulk work I suppose. But isn’t this fretting about the sort of stuff you want to avoid anyway? By the way, versions of this have been in places like law and community newspapers for years. No one seems MIA from AI. Is it all a fad, this year’s Segway? Shades of Free Beer 1.0 from 2005? Maybe.

Speaking of which. Where are we on the state of actual beer writing? Boak and Bailey in their monthly newsletter stated very positively that:

It feels as if there’s plenty of beer blogging going on at the moment. We’ve been struggling to keep our Saturday morning round-ups to the usual six or seven links. That’s fantastic to see.

Matty C, conversely, also posted some very interesting thoughts this week, interesting in particular given his chosen path. I aggregate thusly:

I’ve woken up thinking about the heyday of beer blogging, and how what I loved most about it was how observational and selfless it was, and how it helped me learn about the nuances of beer culture around the U.K. I’m struggling to find writing to really get engaged with at the moment because—and I’m guilty of this in my own work—so much writing now seems to centre the writer and their experience. And this just isn’t that interesting to me. I miss the observation.

I sit a bit in the middle of those two poles but find, as usual, it is important to move away from the idea that “blogging” is a class of beer writing, especially in terms of quality. There is some horrendously shitty paid and published beer writing and also some excellent stuff shared by amateurs and/or semi-pros either on personal websites, sent via newsletter or recited (with or with 27 “umms”) in a podcast. For me, what is important are the substantive categories – and what I see at the moment are a few main themes in pub and beer writing with, of course, both overlaps and outliers: (i) industry writing, (ii) trade friendly writing, (iii) politico-socio justicio writing and (iv) innovative creative writing.** Is there a fifth category worth mentioning?

Now… it’s the last on the list that Matt may be missing most, the interesting individual observation. There are a number of voices still taking the time to do this but they are certainly fewer than a decade ago… or two for that matter.  Where are the wags, the short stories, the haikus, the artistes? As we can see below in the lists, we’ve had another wave of  quietening of many voices in 2019-20. It wasn’t really the pandemic so much, I would argue, a bit of boredom after years of craft brewery buyouts. Which may be the real point. There is only so much to write about in beer culture, only so many angles – especially when during a deepening market contraction… errr, sorry, maturation. Plus when you find that your chosen area of life like beer culture is not always or never really was a “community” but in fact a marketplace undermined by an alarming lack of social justice, well, one starts to look for other hobbies. After all, it is only beer. And stamps are, you know… stamps! And there’s sherry too.

That’s enough for today. Did I mention that you still need to check out Mastodon. It’s so nice. I take pictures of all the mosses that I see when out on walks – and people tell me how lovely they are! Really nice. Sure, you need to take the time and have some patience but regular posting attracts the audience. I particularly love how you can follow a hashtag there. So do go and see. I even small-i-fied my  recommended starter list of links for you so as to be less daunting. Have a look:

Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Alan McLeod | A Good Beer Blog (… me…)
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian

Remember also to check the blogs, podcasts and newsletters for more weekly recommendations from Boak and Bailey every Saturday and maybe soon from Stan at his spot on those  Mondays but, you know, he writes when when he can. Do sign up for Katie’s wonderful newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more?

And, yes, also gather ye all the podcasts and newsletters while ye may. Check to see the highly recommended Beer Ladies Podcast. And the long standing Beervana podcast but it might be on a month off (Ed.: which I have missed from this list for some unknown reason.) There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  Still gearing  up, the recently revived All About Beer has introduced a podcast, too even if it’s a bit trade.  Plus follow the venerable Full Pint podcast. And the Craft Beer Channel this week on Youtube.   And remember BeerEdge, too, and The Moon Under Water if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

I’ve reoganized to note the departed newsletters and podcasts or those in purgatory. Looks like  both Brewsround and Cabin Fever died in 2020, . We appreciate that the OCBG Podcast is on a very quiet schedule these days – but it’s been there now and again.  The Fizz died in 2019.  Ben has had his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…) Plus Fermentation Radio with Emma Inch seems done and the AfroBeerChick podcast is gone as well! The Fingers Podcast packed it in citing, umm, lack of success… as might have been anticipated, honestly. Did they suffer a common fate? Who knows?

*Extremely complex it seems.
**Industrial writing, like say the UK’s Morning Advertiser, is really only meant for business folk and a few fawning fans eager to have new words in their mouths. About the newest gadget. Or hop price fluctuations. Presumably this is reasonably secure for the writers and important for business folk – even if dreadfully boring for everyone else. Trade friendly writing is driven by the writers who have fewer facts than industry writers but want to please a larger group of fawning fans. Clubby writing. Standard issue brewery owner bios, kitty kartoons and authorizative statements on national beer cultures based on chaperoned junkets, discount trips on long weekends backed by a handful of emails. It’s glossy and pretty and all a bit empty. It’s also too often uncritical puff. Even industry writing is somewhat critical. And social justice writing is clearly critical. At its best, it sits miles away from political parroting. It’s a rich area of exploration that now has been well examined and should continue to gather pace. But – whether it’s a history or one of the various calls to action – social justice writing needs and thankfully often receives a committed thoughtful hand on the keyboard keeping it both factual and compelling.

The Fascinating If Not Captivating Beery News Notes For November’s Start

November. Yippee, November! No one ever said that. Maybe if you were born on the first of November. Or in New Zealand. A New Zealander born on the first of November might be feeling they hit the jackpot, come to think of it. DSL might, too. Speaking of which, the Austrian Beer Party is saying yippee or whatever it is you say thereabouts. Still at 10% in the polls, down from 13% a month ago but no joke:

An upstart satirical party whose flagship policies include an unconditional beer allowance for every citizen and municipal lager fountains has come out of nowhere to win fourth place in national opinion polls. Founded in 2015 by a charismatic punk rock singer, the Beer Party was until very recently a fringe phenomenon in Austrian politics, scraping only 0.1 per cent of the vote at the last parliamentary election in 2019.

What else is up? I need to make this snappy. Things to do. Naps to have. Hmm…. Crisp Malting issued its 2022 Harvest Report which contains some startling observations about the climate:

It was the sixth driest summer on record and the driest since 1995, with just 62% of the usual summer rainfall. Additionally, we also saw more sun than usual at 115% of the 1991-2020 average. As a result of all this weather, it was the earliest barley harvest ever – some fields were cut on June 29th – and by July 19th, 70% of the UK winter barley harvest was cut. In the 50s and 60s, this would have been a month later, in August. Harvest in Scotland closed out earlier than usual also, another demonstration of the impact climate is having on our agricultural calendar.

Jings. Word is by 2042, the harvest will take place in 2041 a full twelve weeks before the time of planting. Canada is also having a bumper crop – and seeing higher prices for the wrong reason.

And I’ve come across something I am not sure I’ve seen as much as I thought I might – a review of the Good Beer Guide from Phil Mellows of British Beer Breaks who attended the book launch:

The strength of the Good Beer Guide, and what makes it different from, and in many ways better than, competing guides, is that the people picking the entries are so close to the ground. They know exactly what’s going on with the pub, because they drink in there week in, week out. This is also a weakness. A pub can fall out of favour with these individuals for all kinds of reasons that may be obscure to the occasional visitor. And there must be, it seems to me, a growing pressure on the decision-making resulting from the limit imposed on the number of entries allocated to each county or region.

Economics abounds. Muskoka buys Rally. Bench Brewing and Henderson sorta maybe merging. And Jeff has it right – Ommegang has lost its way.  Another sign of the times? Lost Abbey is cutting back:

The Lost Abbey’s co-founder and managing partner Tomme Arthur says the scale-down is an acknowledgment of vastly different market conditions than those of the brewery’s sales heyday seven years ago… Arthur says he hopes that reducing costs, particularly on rent and property taxes, will mean the brewery can maintain its staff of roughly 35 employees. “You can’t get small enough quick enough if you’re trying to protect the flank,” he says. 

I’m worried. Not about beer. There will always be beer. I am worried about my problem with Twitter. If we lose Twitter there’s bound to be a new problem for me that will replace my problem with Twitter. I’m having a look at Mastodon but  who’s over there? 100% of everyone voted to not “Quit the Twit” in my scientific study. And what will I do without it, without for example good folk going all pointy finger over a history of lambic which is an accusation of all other histories of lambic? I quite like “jeremiads full of invective“… although he’s misspelled jeroboam, hasn’t he. Sad.

Sadder? A thieving beer guzzling monkey in India!

Matty C has also asked a question of verbiage. Specifically the use of Helles:

I’m talking about ‘Helles’, and how it’s become the latest in a stream of buzzwords the lager machine has sacrificed to maintain its youth and vim. But why this particular terminology, and how did it take hold? How accurate are modern brewers’ renditions of this classic Bavarian style? And does what a beer is called really matter, if people are enjoying great lager as a result?

I like my words to mean what they mean and not mean what they don’t mean. Otherwise it can lead to things.  Ron found himself lead to things and in a bit of a pickle out and about on the Brazilian beer tourism scene again:

Last full day in Brazil. A bit weird. An election and the clocks changed. Plus everything in the centre of Florianopolis is shut…. It’s going crazy outside. People clearly think Lula has won. I hope that’s fireworks and not gunfire.

I trust it all worked out.  Speaking of travel and a bit more sedate sort bit of travel, B+B took us to Cologne, Germany this week and laid down a new law:

We decided on a rule: you need a minimum of three beers per pub on a Kölsch crawl. The first one will taste weird because it isn’t the same as the last you were drinking. You gulp that one down. Get the city scum out of your throat. The second, as you acclimatise, allows you to pick up distinct aromas and flavours. How is it different? Why is it different? The third allows you to appreciate what’s in front of you in its own right, and decide whether you want to turn this into a real session. Or walk on. Because you’re never far from another.

In brewing history this week, Gary highlighted the upcoming 2022 Chicago Brewseum Beer Summit and, elsewhere, @AfricanArchives wrote about a moment in history that I had not heard about – The Battle of Bamber Bridge which saw US soldiers fighting each other in England in 1943… and the local English publicans taking a side:

In 1943 Black American soldiers faced off with white American Military police during World War 2 on British soil. Black American soldiers had to fight their own white American soldiers, while in England, where they were fighting the world war. …when the American Military police found out that their own black soldiers were drinking at the same pubs as white people, they went in to arrest them. The people in the town got mad about that treatment and decided to then turn their pubs into “BLACKS ONLY DRINKING PUBS”

Finally, a less inspiring story came to light just when the blog post was going to the presses. Ben Johnson posted an excellent exposé on one Ontario brewery facing little public condemnation after allegations of sexual harassment:

It is unfortunate then that, when the City of Kitchener recently opened up their Requests for Proposals (RFP) process to find a “non-premier brewery partner” to serve beer at the Kitchener Memorial Auditorium Complex and Kitchener Golf Courses, they awarded the contract to Four Fathers Brewing Company in Cambridge. Unfortunate, of course, because in 2018 Four Fathers founder and University of Guelph Professor John Kissick actually was charged with two counts of assault and one count of assault with a weapon. Those charges were ultimately dropped in 2020 when Kissick entered into a peace bond with the party who brought forward the charges, but to craft beer drinkers and any feeling humans who watched video of the (alleged) assault (myself among them) the incident likely left a bad taste in their mouth.

There. Nothings like ending on a crummy note. For better news, please check out the updates from Boak and Bailey hopefully now again mostly every Saturday and also from Stan more now on a Monday than almost ever! Check out the weekly Beer Ladies Podcast. The  OCBG Podcast is on a very quiet schedule these days – and also sometimes, on a Friday, posts at The Fizz as well (Ed.: we are told ‘tis gone to 404 bloggy podcast heaven… gone to the 404 bloggy podcast farm to play with other puppies.) And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… in 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And sign up for Katie’s (Ed.: now very) irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable… not sure this went very far…) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There was also the Beer O’clock Show but that’s now gone after a ten year run… no, it is back and here is the link!

Your Slightly Subdued Beery News Notes for Mid-September

I was thinking of what to post as an image this week, given this time of mourning for HM**** QEII. And here it is – the declaration of the passing and proclamation of the new sovereignty… in British Antarctica. The penguins now know. Which is good. Because they told the bees, too. It’s been an unsettling week for a mildly pro-Commonwealthy Canadian like me and some of mine. A cousin stood in line for hour in Edinburgh to pay respect. Others including others of mine are acting as if Thatcher died again.* I get it… though I don’t get Americans (the land founded on and continuing to benefit from genocide, slavery and treaty denial) joining in the kicking – while denying any such assessment applies to them. But this is not about sanity. This is about feelings. And folk have many sorts of numb dumb feels that come forward at times like this. And sad feels. And respectful feels. It’s OK. Feel your feels. But just remember that we have section 176 of the Criminal Code here in Canada, buster. No harranging.

Moving away from that news and a little bit, what has gone on out there this week? Well, one lad named Brad has moved to the future – to the Coronation of CRIII in fact – and has an posted an image of the two bottles he plans to open for that big day: a 1952 paired with a 1911! Click on the image for some crisp labeling action.  You may moderate your jealousy safe in the knowledge that the contents taste like cardboard – BUT… it’s the thought that counts.

Regardless of how you are feeling… how about just getting outside. Stonch marched 45 km on Tuesday in the Black Forest. And the season of harvest is still upon us guiding us to visions of the ease of making ales along with the joys of home home growing. Kate Sewell posted an excellent photo essay on her team’s efforts, including a bit of child labour enlistment

Now… maybe giving equal time in the free time political broadcast sense, we turn to The Beer Nut of Ireland who (like B+B) posted this week about getting out in about… visiting London, England and crawling, as they say, amongst its bars. He shared a very firm recommendation on one particular supp:

A&H London Black is a masterpiece of stouty complexity, absolutely packed with flavour. Not way-out or weird flavours, it’s still predominantly chocolate and coffee as it should be, but present to an intensity that’s almost too much, almost too busy. Yet it pulls back at the last instant, aided by a modest 4.4% ABV. The result is an absolutely perfect balance of porter’s sweet and bitter sides, both represented in a big way but not clashing. It is a very different proposition to Draught Guinness and I don’t get why you’d mention them in the same breath. Regardless, I would be very pleased to see this beer becoming commonplace.

It has its own Twitter identify, too. And speaking of Guinness, the Mudge himself provided some good insights this week on its first UK national competitor when he discussed the business of Bass:

The business model of the original Bass company was to a significant extent based on selling its beer into the free trade across the country. Before Draught Guinness, Bass was the first nationally-distributed draught beer. This still lives on to some extent in areas like the West Country and North and West Wales… Another aspect of this approach was concluding trading agreements with family brewers to sell Draught Bass in their pubs, giving them another string to their bow and Bass more sales. Most of these were swept away by the merger mania of the 1960s, but one that survived into more recent time was with Higson’s of Liverpool.

From the “Is / Not Is” file, Alistair linked to an interesting video on the inflationary pressures brewers face, primarily focused on packaging and energy costs. He made a canny observation:

Inadvertently skewers the whole “our beer is expensive because of ingredients” line. The main drivers of prices are packaging and energy use. In theory, a local brewpub, that goes from tank to tap should be cheaper, at least a little.

Boak and Bailey also raised questions about the lack of critical thinking about good beer may be due to the finger wagging set shutting down voices. For the contrary view, please note: beer is not there for your discussion… it is there for you just to buy along with all the nice trinkets from those who profit from beer. Obey. Buy the tee.** Frankly, Fuggled is the home the best Statement on Style this weeks:

… the hopping is too much for the Munich Helles style. The BJCP guidelines on the other hand have it both to strong and having too many IBUs. As a “Festbier”, which GABF calls “German Style Oktoberfest/Wiesn”, it is just a touch too strong, and again has too many IBUs, but BJCP has it being too weak and with too many IBUs for its Festbier definition. A random thought popped into my head, maybe it’s a Dortmunder….? Nope, GABF says it has too many IBUs for Dortmunder, but acceptable abv. In BJCP world, where Dortmunder is called “German Helles Exportbier”, both ABV and IBU are within the expected bounds. Do we have a winner here then, it would appear to be a German Helles Exportbier? But wait, what about the guidelines for the European Beer Star categories? Basically it could be either a Festbier, or an “Export”.  There are times when I have flashbacks to my days studying theology.

You know, all this all discussion about discussion might serve as good motivation to answer the call issued by the Craft Brewers Conference, a request for proposals for seminars at the 2023 get together:

Seminar proposals are reviewed and selected by the CBC Seminar Subcommittee, a group of mostly brewery members of the Brewers Association, selected annually as experts in the specific seminar tracks for that year’s conference…. Seminars are expected to provide actionable takeaways for attendees to help improve their businesses. Proposals should clearly outline the skills and knowledge that attendees will learn from the seminar.

Sounds a bit bureaucratic… but still – send in your idea and get some fresh discussions going at that level. An opportunity for some new voices raise some new ideas.

Related perhaps, Jeff wrote a very interesting piece on many of the ways status affects the good beer world. I generally see this tiny culture as riddled with claims to status, many dubious. So, I was interested to read his thoughts which touch on reputation, signaling, ambitions and traditions:

In the small group of beery obsessives who write blogs or rate beers online, though, status does come into focus. It seems undeniable that the appearance of hazy IPA is one of the reasons it succeeded, especially in Boston, where status is a big deal. People could see across the room what you’re drinking.

That idea of projecting fad status as a goal oriented habit is what my eldest might now call a loser move, by the way, as a keener of experience over the numbing ways of the older gens. This sort of craft as status isn’t really the thing today’s young are much interested in. Hard to believe but that cover of The New Yorker is coming up on its eighth anniversary. But that is to be expected. Status chasing is, as Jeff points out, hunting a moving object.  Today, those hazy IPA young are in their thirties now – and you know what people in their seventies now said when they were teens about people in their thirties!

And finally, one of the better sort of shameless junkets I’ve seen so far. But just remember: no one at Peroni is actually your friend…

There. A distracted week in many ways. A few B.O.B.s*** out there to read if you are into that sorta thing. A few strained efforts to identify something as a new style as well. What can you do? Well, we hope for a better future. As you find your bearings, please check out the updates from Boak and Bailey mostly every Saturday and perhaps now from Stan once in a while on a Monday. Check out the weekly Beer Ladies Podcast, and at the mostly weekly OCBG Podcast on most Tuesdays or Wednesdays or Thursdays – and also sometimes, on a Friday, posts at The Fizz as well (Ed.: we are told ‘tis gone to 404 bloggy podcast heaven… gone to the 404 bloggy podcast farm to play with other puppies.) And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… in 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And sign up for Katie’s (Ed.: now very) irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable.) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now wound up after ten years.

*These observations from a self-described republican heavy of the “them” approach to understanding illustrate the condition of the smug view, a view describing respect as self-abasement: “They loved the novelty of the switch, but also the continuity it represents. A large chunk of my country seems to revel in self-abasement, and is then delighted to present this subservience to the world as something magical. I wish I knew why we do it, but I don’t. It’s a continuing mystery to me.” Must be swell to be that much better.
**
Previous sightings of the control freaks: 2009, 2016

***Beer Owner Bios. They are all amazing. And the same.
****Crushingly corrected. The shame… the cutting shame…

The Beery News Notes For When You Dream Of Sweater Weather

As you all know all too well, I taught English to rude high school kids and bored adult evening classes in Poland in 1991. So sweater always strikes me as a word that should raise and eyebrow or two:

Student: “You wear that just to sweat in it!?!?” Teacher: “No, it’s for when it’s cold.” Student: “So… you don’t have something to wear when you sweat?” Teacher:  “Well, there is a sweatshirt, sure.” Student: “Wait, a sweater and a sweatshirt and different things?” Teacher: “Yes – but a sweatshirt is not a shirt.” Student: “WHAAAAT??” 

(Next class… you have to explain what a “bunny hug” is.)  I was thinking of sweaters, sweatshirts and bunny hugs as I did crofter cos-play all weekend out in the yard. I should feel guilty for wishing away the warmth as I dig, haul, dig, haul, get lightheaded, sit, get up, dig, haul… repeat… daydream of sweater weather… have a cold beer… plan putting the garden to bed for winter… shorter nights… and sooner or later nap. And to dream of sweater weather. Cooler weather. OK, maybe not that cold.

Good to have dreams. Many are living theirs at the Great British Beer Festival. Not Matthew sadly – but many others. Lots of happy faces at the hashtag even if Des de Moor can’t find enough mild. Ruvani held court. And Ed posted this excellent cheat sheet clearly created in some sort of trade feedback meeting setting. SWOT. About cask ale. See? I can read the big letters up top. It’s interesting in a direct sense but also in an indirect one.* It’s an interesting sign of hope that something can be worked out. Best line. “Lost Expertise From Staff Leaving” under threats.  And the worst?  “Learn From Craft.” Don’t be doing that sort of thing.

Speaking of doing, Ontario small rural brewer John Graham of Church-Key Brewing in Campbellford continues to volunteer as a driver of goods and people in and out of Ukraine. I am absolutely struck by his dedication to humanity and the effort he is putting in towards that end. Here’s a video from Monday of what he doing. What’s he doing? Doing good.

What else went on this week? The Morning Advertiser in the UK published** a very messy argument in favour of ramming the square peg of today’s range of beers into the round hole of the reasonably now long departed concept of “craft” referencing such terms as “real craft” “craft-washing” “craft-style beer” “craft-influenced beer” and “in the style of craft” for fear that otherwise “the craft beer scene will be watered down”!  I am not sure if I missed the time loop portal but that argument is about a decade too late. Stop digging up the empty grave! It’s all about fruit sauce, adjuncts and scale these days.  And money. And, by the way, who would have predicted back in 2005 that the much maligned too sweet and reasonably sour and slightly funky dud known as Chapeau Exotic would have ended up as the archetype for craft beer in 2022?

And there may not be enough money going around these days, according to Heineken:

The company recorded 24.6% organic growth in operating profit, while it generated sales of €16.4 billion, a rise of 22.4% on an organic basis. However, Heineken said that while consumer demand has been resilient in the first half, “there is an increasing risk that mounting pressure on consumer purchasing power will affect beer consumption”.

But while Molson Coors is forecasting a similar low coming in from the horizon they have taken that possibility into account:

A year ago, Molson Coors began trimming its portfolio of lower-priced beers to focus on more other options. Some investors wanted the company to ditch the segment altogether and instead focus entirely on more expensive beers, which have performed better in recent years. “What some would regard as an Achilles heel, in the past, has positioned us perfectly at the moment,” Hattersley said. “Some of our competitors only operate in the premium space, which is obviously not a place I’d like to be as we’re heading into what’s clearly going to be tough times.”

Always interesting to see beer businesses seeking to be where the beer buying public is going to be. People can’t buy what they can’t afford.

Note: Canada waaaaay over invested in pot. 425 million unsold tons destroyed in 2021.

The scene. The poem.

Breeze Galindo is the focus of this month’s edition of Beth Demmon’s Probibitchin’. She’s a west coast turned east coast brewer who is also involved with the Michael James Jackson Foundation for Brewing & Distilling:

“Garrett had never heard of me at all,” Breeze laughs. That changed when an acquaintance on the West Coast reached out to Oliver to recommend her as an MJF Board member. (Note: boost! your! friends!) With Other Half’s blessing — and a glowing reference — the position was hers by October 2020. Now with the Foundation’s resources, Breeze hopes to take it to the next level by chairing a brand-new mentorship program, slated to formally launch this fall.

Jess of Boak and Bailey published an excellent piece on a disappearing aspect of pub architecture – the function room that served as the location of many of life’s milestones in the past:

You’re dealing with customers who are struggling emotionally and can’t or don’t want to have boring conversations about logistics. Undertakers are trained to deal with this; publicans not so much. And they can’t be sure about how many people are going to turn up – “No, we’re surprised too, we didn’t think he had any friends!” – and so fixing a price that works for both parties is a challenge. Because of a general trend towards hosting weddings in posher places (country hotels, stately homes, the Maldives) it’s also harder to justify holding a room that only does any business when someone dies.

Long time pal of this here blog and fellow Scot abroad Alistair Reese of Fuggled fame has had a very interesting article published in Pellicle this week on the rise of Murphy & Rude Malting Co in Charlottesville, Virginia:

Sitting by the open roll door of an industrial unit in the historic Woolen Mills district of Charlottesville, Jeff, owner and maltster at Murphy & Rude Malting Company tells me how he started learning about craft beer’s supply chain as a result of the new law. Jeff had assumed that in a state in which agriculture plays such a significant role in the economy there would be several malting companies already in-state ready to work with the coming tsunami of new brewers. What he discovered shocked him, there was not a single malt house in the entire state.

Note: the image next to the story above is not related to the story above but I liked it so much when I saw it this week at a store in town that I added it anyway. Sorta ag, though, right? Rude ag. What would the children think it meant? Rude. Ag rude.

And finally in sadly negative news,*** a small brewer in Canada’s tiniest province received a whack of play hate cowards this week when it posted images of the Prime Minister’s visit.

“So within a few hours, we had thousands of comments, we were getting hundreds of private messages, we are now getting phone calls to the brewery and all of these comments are extremely negative, vulgar, there is a lot of profanity being used, sexualizing our staff,” Murphy said in an interview outside the pub. 

Nutso.

So there you are. Have fun. But not too much fun. You know what I mean. While you exercise moderation, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the mostly weekly OCBG Podcast on Tuesdays or Wednesdays and sometimes on a Friday posts at The Fizz as well. And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s (Ed.: now very) irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable.) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now winding up after ten years.

*No, I don’t know what I meant either.
**Word spread through a Mudge-Alert!
***Finally more unnecessary neg – or perhaps just this week’s clangers – conveniently all lumped together down here for easy and brief reading. Or ignoring. First, we have a complaints department update… I am not sure which complaint is worse: the beer, the scoring, the basis for the scoring or caring about the first three. And perhaps relatedly, there was a sighting of the denialists oath this week – craft beer working conditions are apparently A-OK… so stop your complaining… as if that makes a difference. And, sticking with the theme of wasnotwas, the style experts have now determined (in a bit of a bizarre twist) that style is not a construct so much as a result… meaning any trending branding label can go on any old thing. Takes experts to tell you that there sort of thing… or not thing… beware! Beware too those who think appreciating this all stuff requires professional expert guidance! This too!! The fruits of these scholars are a glory to behold. Also really beware of the long thread that makes something pretty simple look reeeealllly hard – you can usually spot one of these by first going right to the end to see what the point is. In this case, trying to sell you consultancy services! It’s a frikkin’ dog and pony show! Because there is no way anyone in the trade could figure out the tap configuration of their bar. PS and finally… it’s like there’s a few sentences missing, with all due respect, as doesn’t this only make sense if books, beers of the world bars, pencils and note books, trade gatherings of any sort, telephones, word of mouth and you know humans talking to humans did not exist prior to 1990?