The BBC advised of this is an amazing decision – no doubt “facilitated” by “branding consultant”:
The Football League has changed the name of Division One to The Championship for next season. In addition, Divisions Two and Three will be re-titled League One and League Two as part of the rebranding. League chairman Sir Brian Mawhinney said: “The Championship’ is a term steeped in the history of the League. “Reclaiming it for our leading clubs will place a new enhanced emphasis on its status at the pinnacle of our competition,” he added. Mawhinney added: “Not only is it a gateway to the Premiership, it is one of Europe’s leading league competitions, in terms of the standard of football being played, the high quality of stadia and the numbers of supporters attending.”
Just to clarify, there are four professional leagues in England in fitba. The first will now be called The Premiership, then The Championship, then Division One, then Division Two. Scant years ago, they were called divisions one, two, three and four. How could this be done sillier, how can they end up with the fourth highest league being assigned the word “One”?