Is The Data Overload Becoming An Issue?

It was a bit of a revelation. Well, a joke and a revelation. I have a brother who is a bookman who sends rare finds for birthdays and holidays. This year for my 52nd I got this book on cheese. Published in 1960, it is a simple thing. More like a long magazine article than a full book. The author describes one trip taken in a car traveling from farmhouse cheese maker to farmhouse cheese maker. Cheeses are gathered in the back seat and the trunk… sorry, boot… and the taken back to London where they are eaten at dinners and parties with guests like Dame Margot Fonteyn and Stirling Moss. It’s all very light and comforting. It’s not all that unlike Everyday Drinking – The Distilled Kingsley Amis which I reviewed six years ago now. Yes, a voice from another era and one imbued with class and cultural distinctions which don’t matter anymore. Yet it is filled with discovery:

Mrs. Roberts DOES still make Caerphilly but not in her cool dairy, which I had foolishly asked to see. That is only used for storing milk and cream! Her cheeses are made in the kitchen, with vats and presses a hundred years old, and they mature in the bedroom. As these ancient, heavy wooden vats are irreplaceable, she may soon have to give up her cheesemaking.

OK, like Amis perhaps without the ever present danger of arrest for driving whilst intoxicated. Perhaps. There are still bottles consumed as she goes about. But there is nothing snobbish about any of it. In the second paragraph, snobbery is the word used for the one who sniffs contemptuously at the mere mention of the cheeses of ones own country. It’s an essay about the pursuit of the real in a world where imports and processes have become the norm. Sound familiar?

This is a voice like the one in my head when I became interested in beer. Not a voice I hear very much of anymore, sadly. Between the quantity chasing tickers and the off-flavour seminarians and the worshipers of the next ever so slightly different hop strain, there seems to be little being left to individual discovery. Too much expertise in the beer to be assimilated from above. Not enough simple pleasure in the experience of it. The current bleat about poor quality in new craft is just the latest twist. The hand of industrial process now reaches down as one’s betters warn that if you eat that cheese matured in the bedroom you might encounter something unexpected, unplanned.

This is not to suggest all was better. The second half of the book is filled with recipes which range from the traditional – like that very attractive cheddar biscuit – to the weirdly experimental. I will not, for example, take up the recommendation to wrap eight bananas in ham and bake them in a sauce made with a whacking pile of grated Lancashire cheese. But there is a joyfulness about it all which big craft seems to be drumming out of me, drumming out of good beer. I don’t care. The errors and trials and surprises of all these new actual small brewers are too interesting to care about their elders and betters, the self-appointed senex with the standard operating procedures, marketing staff and strategic plans for the annual trade show.

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