Month: November 2020

Your Final Thursday Beery News Notes For November 2020

Time flies when you are having fun. I’ve likely started more than one of these posts with that quip since this all began, haven’t I. Probably should have my head examined. Except. I have. Twice this week. Drove a pleasant drive to an hour and a half to a sleepy rural district hospital for one sort of probing on Monday and another sort nearer by this week. Nothing serious.* Poking and prodding. The joys of middle age with the next stage coming into view. If I get a third test this week, perhaps I might be given a top hat like the gent above. The image from the West Sussex Archives triggered a lot of interesting chat about the nature of their outfits and that clay pipe but it’s the beer mugs that are the show stopper. Are they pints or quarts? I have one smaller version, a 1940’s green Wedgewood which sits proudly on a shelf.

Speaking of which, the distinctions and differences between a Czech dimpled mug and an English dimpled mug were excellently explored this week by Casket Beer:

Yes. The distinction between these two glasses matters based on history and tradition. Aside from the subtle differences in design, they come from different places and have been vessels for different styles of beer. Further, getting it right adds to our experience when we drink, which is important for breweries in today’s market.

Me, I prefer to get some things wrong and take pleasure in how well they work out – like having IPA in a weissebier glass. Or in a frozen one. Speaking of being one’s own master in small matters, Matthew L wrote about the state of his personal nation as another lockdown struck from a consumer’s point of view:

The final straw for me was the aforementioned Tier 3 announcement.  All pubs not serving a “substantial meal” were to close.  That kiboshed most of my typical weekend.  I contemplated walking to Spoons, or any of the nearby places that do food, sitting on my own with a pizza and 2 pints, then going home (how many “substantial meals” can anyone consume in one day).  Any fun I’d have just wasn’t worth the effort on top of everything else I’d have to do.

Also from one consumer’s point of view comes this post from Kirsty of Lady Sinks the Booze on the moments she has missed, including missing the train:

Since getting a promotion and a pay rise I have done what many working class people do and tried desperately to avoid working class people. Instead of the bus (albeit the wifi enabled fancy express bus with nightclub style lighting) I now get the train, and pay over a ton for a monthly season ticket. Of course since privatisation there are three different trains home and because I’m tight I will never pay extra to get a different company’s train if I miss mine. Hence I will spend £9 on beer, to save the £5.60 train fare. 

Vaccines soon. That’s what I’m thinking. Others too – rather than pretending that owning a brewery means you know more than public health officials, Kenya‘s Tusker is sharing the safety message:

Speaking on the campaign, EABL Head of Beer Marketing, Ann Joy Muhoro, said, “Tusker believes that Kenyans can enjoy their favourite drink with friends in a safe and responsible manner, in line with the set protocols. That is why through the “dundaing” campaign, we are encouraging our consumers to adhere to the set health protocols, as they enjoy their Tuskerat home or at a bar.”

Historically-wise, Bailey and Boak studied the introduction of the jukebox into the UK pub and shared their findings:

This turns out to be surprisingly easy to pin down thanks to the novelty value of these electronic music boxes which guaranteed them press coverage. We can say, with some certainty, that the first pub jukeboxes arrived in Britain in the late 1940s. Even before that date, though, the term ‘jukebox’ or ‘juke-box’ was familiar to British people through reportage from the US.

Best “political tweet with a side of beer” of the week. Second best “political tweet with a side of beer” of the week. Best tweek of the week:

Currently slightly obsessed with TGL-7764, the East German standard for beer. It‘s basically a beer style guideline with some brewing instructions. Only thing I struggle with is colour, though, it‘s provided in NFE and „Einheiten nach Brand“ and I have no idea what these are.

And then he followed up with a link to the TGL-7764. Neato. Similarly mucho neato, Stan wrote about the 107 words to describe hops but neither “twiggy” nor “lawnmower driven into a weedy ditch” appear so I am not sure I can give it all much credit. But that’s just me.

In China, new fangled hydrogen fueled trucks are being used to deliver beer:

The Asian subsidiary of beverage giant Anheuser-Busch InBev SA/NV, meanwhile, added four hydrogen fuel-cell trucks to its fleet, the company announced Sept. 28. It plans to deliver beer using the trucks, making China the first nation where the company has deployed such vehicles for beer shipments.

Martyn found an excellent  cartoon from 32 years ago, framing the thoughts from the time about low and no alcohol beer. I have to say I am of the same mind. It can lead to things, that sort of thing. Just this week I watched as two fully grown adults who have always appeared to have a complete set of marbles going on about the wonders of sparking water. Which they seem to be paying money for. Money they earn. With effort.

My thoughts, as always were, “historic beer style” is an oxymoron. “Style” is a modern international construct, a form to which brewers brew. As Ron has effectively proven, forms of beer in the past were brewed to brew house standards to meet local market expectations. Different names for similar things and similar names for different things were far too common.** Andreas Krennmair*** explored both the oxy and the moron in his post this week about Dampfbier which has that added excitement of relating to a variant of “steam” – a word so many want to own but never seem to understand:

The problem here is… if a beer style’s origin story sounds too good to be true, it probably is not actually rooted in history. Naive me would simply ask why other beers like Weißbier brewed with wheat malt wouldn’t be called the same name because supposedly, the yeast would ferment as vigorous. When we actually look at historic sources though, an entirely different picture is unveiled…

And lastly, Matty C. had an article published this week on a topic near and dear to my heart – the disutility of all the artsy fartsy craft beer cans:

Important stuff like beer style and ABV is too often – in my opinion – printed in a tiny font to make space for more artwork, or isn’t even featured on the front of a can at all. And while this isn’t an issue for most hardened beer fans, for those who exist outside of beer fandom’s bubble (and let’s be honest with ourselves here, that’s most people) it’s actually making it more difficult for people to differentiate between brands. The result of this? Consumers turning back to old, faithful brands – probably owned by big multinational corporations – and turning away from craft beer. 

The phrase I shared was “barfing gumball machine” for these things. Much other similarly thoughtful comment was shared.

Done! Soon – December!!! Meantime, don’t forget to read your weekly updates from Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword. And remember BeerEdge, too. Go!

*Weirder and weirder I am. Seems I have a fully formed molar deep set up into my cheek bone. It is not doing anything. Just sitting there. Thanks for paying your taxes so that could be confirmed.
**I linked it up there! Why are you looking here, too?
***Pour le double!!!!

The Thursday Beery News Notes For The Week Before The Neighbour’s Holiday Season Begins

A quiet week. Not surprising in mid-November, I suppose. Being next to the United States and, even more to the point, being within the FM broadcast range of local US based heavy metal FM radio station, it is difficult not to be aware that something is starting. Their unending holiday season is upon us. In Canada, the holiday season is really, say, December 10th… maybe… until the last of the bought-once-annually Grand Marnier is shaken into a coffee sometime in early January. Weeks, not months. In the US, the future is now. Which means we have turkey and beer pairing blurts clogging up the news. Do these really affect beer sales… or turkey sales for that matter? Get back to me on that.

What’s really going on? Max got out and about. That’s nice. And real. While we are locked down in one way or another, it’s good to find some outdoors. I’ve taken up staring at the sky at night myself. I have really fallen for Epsilon Lyrae myself, which makes sense for a Canadian seeing as it is a double double. I even bought a 20x to 60x scope, the sort of thing also used to bird watch or be a creepy neighbour. The Pleiades alone at 20X are worth the price of admission. And you can drink a beer as you gawk. If you have to. Just sayin’.

Whatever you are experiencing, it could be worse. You could be caught up in the Tomsk Beer Company scandal in Siberia:

The Investigative Committee said earlier that Ivan Klyain is suspected of using his official post to illegally prevent the construction of a building in 2016-2017 on territory close to the Tomsk Beer company, which he controls. The 61-year-old Klyain has served as the mayor of Tomsk since 2013. Before being appointed to the post, he had been the director-general of the Tomsk Beer company, one of the largest breweries in the region, since 1994. After becoming mayor, his wife was elected by Tomsk Beer’s board of directors as the facility’s director-general.

Bad. Bad bad. But the good news is that beer in stadiums is coming back in Tatarstan!

Elsewhere and for the great indoorsmen amongst us, Pete Brown and a few others commented on the  four episode BBC2 TV broadcast Saving Britain’s Pubs hosted by someone named Tom Kerridge. Now, if we are lucky this will show up as a cheap filler on Sunday afternoon on PBS or TVO sometime in 2023 so I have time. Maybe. Rather than a documentary followed by panel format on UK licensing policy, it actually sounds like just a restaurant refit sorta show that pre-dates, you know, the pandemic:

If there’s a common theme running through all four pubs in the series, it’s that the people running them need to add a keener, shrewder business eye to the the long list of talents they already display in running pubs that are popular but not profitable. The things a pub needs to do to survive may not always got down well with the regulars: The first thing Tom tells the Prince Albert to do is put up the beer prices. The domino players nursing one beer all night in the Golden Anchor are shifted to the back room to make way for the craft beer-drinking hipsters who are gentrifying the area.

Yeah, get those happy regulars the hell out of here! But… remember people shifting spots in a bar? Remember people in bars? 2019 was great, wasn’t it? Maybe it’s really just to be taken as a show about the before times. But talking about beer has a notoriously poor track record when it comes to TV… and radio… and newspapers… and so Mudgie also shared his thoughts:

People still like the idea of pubs in theory, but in practice they visit them less and less. Of course it is still possible to do well in a declining market, but that should not be allowed to obscure the wider picture. By and large, the reason so many pubs have closed is not because they haven’t been run as well as they could have been. And it was disappointing, if not entirely surprising, that an entire hour discussing the decline of the pub trade passed by without a single mention of the legendary Elephant in the Room…

Good point. There was a slow death well underway before the more rapid form came along. Speaking of which and on the smaller small screen… is it just me or did Craft Beer Web Event replace Beer e-Publication Editor** as the odd new thing of 2020? Seems like that to me based on the barrage of beery things to watch on line for the last week or two’s worth of Thursdays to Sundays. Not that I watched any. It’s getting like those 47 global beer awards things. Too Organic, if you know what I mean.*** I felt particularly badly seeing as two of my own co-authors were presenting at two of these web events – but they spoke at the same time, I simply could not in good conscience choose one over the other.

Speaking of webby things podcasts, Beer with Ben* finds someone called Ben with interesting things to say about beer and its beginnings:

I’m back for a second series and this time we will be taking a journey through history, as well as beer. 2020 will see us finding out how our earliest counterparts would have made those first brews, look to the local environment to forage and find some of the ingredients and, of course, see if it’s possible to do it ourselves.

Excellent. That sounds really real and not in decline even if likely… organic.***

And speaking of odd jobs sort of in beer, I have no idea what this is if it is not a overly fancified web intern in the ABev macro construct. Consider these strange but assigned tasks:

– Work cross-functionally to plan and manage the Organic Social content calendar which supports key activations across both brand and eCommerce.
– Manage the content creation process for both Paid and Organic Social, from brief to delivery.
– Upload and schedule Organic Social content.

Caught up with excitement by the prospect? Me neither. Nice to know the opposite of “paid” is “organic” which is perhaps a comment on what is left of you and your span of years when you go unpaid too long.

Somewhat to the right on the scale of things that are cryptic was ATJ in Pellicle wandering on and about lagers this week. I wonder if he might benefit from a backyard telescope. The over ripe prose is pungent:

I am both mystified and enthralled whenever I think of the deep sleep of lagering, the process that brings the raw ingredients of the beer into a sharper focus. Enchantment touches me like a spell when I consider the steampunk-like nature of some of the brewing techniques such as lautering and decoction mashing. Then, as if conjured up by some celestial agent, there is the aristocratic elegance of noble hops, which, when writing its entry for the Oxford Companion to Beer, I was surprised to discover that it was a marketing term from the 1970s instead of something from the days of Hansel and Gretel.

Heavens! All very prog. Fortunately, sensible Stan sent around his hops newsletter with it’s dedication to a plain speaking, staid and common sense outlook when it comes to hops – with an update on Hopfen and Stopfen:

The verb stopfen has a slightly different meaning. It is used when repairing clothes or to be more precise darning socks. But more importantly it’s the same word (potentially even etymologically) as to stuff. Whether you want to say one stuffs a pillow with feathers or food into oneself, the word stopfen can always be applied. Hopfenstopfen is therefore the act of stuffing beer with hops, which I guess is an even more fitting term now with all the hazy beers around.

Not at all organic, that. Pretty real, too.

That’s it. As I say, a quiet week. But don’t forget to read your weekly updates from Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesdays (this week Jordan speaks warmly of Tom Arnold) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And remember BeerEdge, too. Go!

*h/t to Merryn. The podcast comes in multiples of series which is odd as Ben told me they come in multiples of seasons.  Note: Ben’s Beer Blog is not associated with Beer with Ben. 
**I actually saw some folk fawning over their favourtie best beer writing editors the other day. Tres Organique!
***Wait for it!

 

These Thursday Beer News Notes Have Me In Stitches

Thanks for all the cards and flowers. As hinted last week, the eyelid is now 19% smaller which makes it all 100%  better. I’ve spent the week on meds and on the sofa so, no doubt, these will be less dynamic in terms of being actual new notes than those to which you have become accustomed. Maybe. Best thing noticed of the week? As if a personal gift in my half dazed troubled state, Lily Waite posted a picture of a stoneware mug/stein she made from a lighter Draycott clay. Fabulous and cheery.

Did anything else happen this week? Oh, yes! A US election. America is still divided but as the graph just below shows, along lines that indicate that there might be more to it that mere political allegiance as the accompanying tweet explained. Resentment and widely held prosperity don’t always mix well. Best Biden-based fact:

Washington D.C. liquor store owners say supporters of President-elect Joe Biden have purchased more champagne bottles Saturday than during the previous two New Year’s Eve celebrations combined.

Boak and Bailey shared interesting thoughts about what in the wine world might be considered bottle variation, a hallmark of the real:

For us, a little inconsistency introduced on the front line, in pubs, is part of the way we get to really appreciate a beer we love – not beer being served in poor condition here, just the difference say in drinking ESB that’s been on for one day as opposed to two, three or four.

I’m all in. Here in Ontario, there is a micro era style known as dark ale. If you are lucky the cask is old but not too old which means there is a slight tang that cuts the cloy. Note: your contemporary tin ‘o juice-muck won’t offer that experience. It’ll just explode in your hand. Stan re-upped the related beer rule #4 in reply.

Also here in Ontario, Ron Redmond reported on the response one brewery has made facing allegations of discriminatory services:

Before long, Cowbell also noticed and quickly issued an apology that was sadly lacking in one regard. The apology itself. That further infuriated people. However, I was somewhat heartened to read that they were planning to reach out to Ren, Ontario’s reigning Beer Diversity Monarch, (a hail and hearty “Long live the Queen!”) to come to the brewery and do that thing she does so well. And that is, “plain-splain” why the Ontario Craft Beer industry needs to be to be more inclusive towards the BIPOC and LGBTQ2 communities. As a member of both, Ren is uniquely equipped to calmly, rationally and even happily explain its importance to people, even those as dense as myself.

The path forward is not smooth as Don notes. Not everyone is ready to move on… but that is a reasonable response and one to be expected when serving a thoughtful consumer base. Relatedly, BA Bart posted a review of an academic text, Beer and Racism: How Beer Became White, Why it Matters, and the Movements to Change It by N. Chapman and D. Brunsma.

And very sad news this week with the passing of Bill White of Better With Beer and many other things, a man whose expertise touched all aspects of Ontario’s beer industry. Many tributes here, here and here.

Despite the Raging Orange being on the way out, the big news remains the global pandemic and how folk are coping. In the UK, there seems to be resistance to the idea that:

Britons flouted lockdown in their hundreds of thousands in London today as a market was packed with visitors helping themselves to takeaway beer on the first weekend of new coronavirus lockdown restrictions.

Looking forward, JJB has some interesting thoughts on what the world after looks like in 2021:

When the vaccines are deployed and life returns to normal, rent arrears will be demanded, business rates will return, VAT will go back up, furlough will end and there’ll be a huge destruction in the hospitality industry as a result (and lots of opportunities for survivors)…

Interesting. Certainly after the collapse of the late 1990s there was a surplus of brewing equipment that led to the easier entry early era of craft in the early 2000s. Will those with cash again ride the new wave of the vaccinated boom. Of course they will. As noted a number of times before, debt drowns as it depends on continuing upside.

Looking backwards in this week’s edition of Historian’s Corner, here’s an interesting video with Sir Geoff Palmer describing the role of James Watt at the outset of industrial brewing. Watt was from my father’s home city in Scotland so if you want to hear hearsay versions of any erroneous folk tales of early pump tech let me know.

By way of warning of the temptations of free samples, The Beer Nut himself shared a live update on the new Guinness 0.0:

This is very much an idea whose time has come and I can see it doing well. Edit on 11/11/2020: Diageo have just announced a total product recall due to microbiological contamination. I haven’t suffered any ill effects but you can’t be too careful.

Elsewhere, I spotted an early response to the challenge posted by Boak and Bailey (one we should all take up) to write on the theme of something about beer or pubs that’s always puzzled you? Over in The Mad Brewer’s Notebook we read:

Can you imagine going into the supermarket and then finding out how much your shopping is after it’s bagged and you’re committed to purchasing whatever you have? Can you imagine doing online shopping and finding out the cost when you look at your bank statement? Walking out a bank and complaining to your mates you only found out your mortgage interest rate was 20% after you’d signed the paperwork? Of course not, prices are clearly labelled, you can figure out how much you’re spending as you’re going along. But this is very much the not situation in most British pubs.

Finally, yesterday was Remembrance Day here in Canada and I have been thinking of the time I stayed with a pal in 1986 in Islington area of London. We went into his small local pub, the long shut Old Parrs Head I think, and I was introduced around as a second Canadian. Not long into the session, someone cracked that we should talk to the old guy in the corner to much guffaw. He’s Canadian, too, we were told. We looked at each other, didn’t see the joke and went over to the older man. The place went oddly quiet. We introduced ourselves and could quickly see he was in a rough way, damaged by alcohol. Turns out he was from Saskatchewan. A farmer’s kid who fought in WW2, fighting the Nazis though Holland in the 1940s. When he was released from his service he got a telegram from his family that said “don’t come back, there’s nothing here for you.” So he sat in London for the next four decades, making do but drinking himself to death. The pub owner came over after a while and joined us as we chatted away. He was a bit in shock. “Christ,” he said, “I didn’t know he could speak.” The vet had been sitting silently in that corner of the pub when he had bought the place.

Don’t forget to read your weekly updates from Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesdays (this week Jordan shares his love of Windsor!!!) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And remember BeerEdge, too. Go!

Your Election Results Swamp All Interest In Thursday Beery News Notes News Notes

I started writing this before the closing of polls in the US, late afternoon Tuesday. It’s a bit of an odd week for me, filled with important work related discussions, a long evening of election night coverage as well as undergoing a voluntary, long planned but slightly disconcerting introduction of tiny number of tiny stiches into my right eyelid.  For all I know, here as I write, none of that will matter when you read this as new chaos or just strange confusion may be raging by Thursday to the nation of the south. Well… to be frank getting eyelid stitches will matter to me. And even to you, perhaps just momentarily, if you have said “yik” in your mind once or twice while reading this paragraph. It’s OK. I’ve said it myself, too.

Frankly, I’m sort of glad for that personal distraction. Jeff wrote about managing this election week… and his hopes for what’s to come. It’s now 11 pm Eastern on Tuesday night and those dreams of a healing many not quite be coming true:

I want so desperately to return to a time when hazy IPAs are the most contentious issue before us. Given the stakes and the emotional energy, we’ll desperately need beer and all it provides to manage and heal the damage this election will almost certainly inflict. I’ll be back to decoction mashing and double dry hop beers soon enough. In the meantime, I want to express my best wishes to all of you, whatever your political stripe. Being a citizen in a democracy can be hard work. We’ll need to find a well of grace and goodwill to get through the next week. And beer. Lots and lots of beer.  

Or maybe less beer. Think about it. Stan wrote a best of list, made a bit of fun about writing a list but still stuck to the true core goal of any good list by listing only beers that are utterly inaccessible to 94.7% of anyone reading the list. But it does include this fabulously swinging observation:

… reading vintage notes is a guilty pleasure. You can find online what rock critic Robert Christgau and Carola Dibbell wrote in 1975 for Oui magazine. Their notes include this lovely entry about Straub in Pennsylvania: “At moments, we thought this was just wonderful and wrote down comments like ‘springy’ and ‘soft-edged.’ Then at other times, like now, too drunk to know if we were more or less drunk than we had been the times before, we wondered what we could have meant.”

Glory days. When was that exactly? Forty-five years ago. In a skin mag? Now, is it the case that all we have left is the question of whether it is actually nice to know people are getting paid to write about beer even if the writing isn’t of any use? Isn’t that up there with drinking 46 witbiers before lunch without thinking anyone might consider that a bit of a negative in the context of the drinking’s own purpose? While we are at it, should those others, the influencers be saved or chucked out? What else is running out of ideas? Does all that fit into Jeff’s forward thinking purer hopes… or will we look elsewhere, perhaps even slumping back a la Oui‘s particularly piquant context for those tasting notes?

Elsewhere, in the UK they are in another sort of temporal loop with the reintroduction of lockdown. Stonch wrote last Sunday about the rush before the coming end times V.2.0:

…aaaand we’re fully booked for lunch again. However at about 4:30pm tables will start becoming free for a last hurrah for drinkers. We won’t be opening on Wednesday so this will be our last day of trading pre-lockdown… 

Things are getting incendiary in Britain, with the Morning Advertiser suggesting the pandemic response is actually a stealth war on pubs. That’s a bit thick. As with here in Ontario, it’s really about folk dealing with partial data, guesstimates and trying to do the right thing. It’s be nice if we could just get back to arguing about packaging options with a wee soupçon of ad hominem like in the good old days?

Yes! The past. Surely that must be a safe space. Umm. No, it isn’t. Marty the Zed told us the tale of The Most Dangerous Brewing In The World:

The Quetta brewery must rank as one of the most difficult postings of any brewer’s career. According to Henry Whymper the sun was “so intensely hot, even in the winter months, that a brewer has to wear a sun helmet whilst at the same time he has to clothe himself in a fur-lined coat to protect himself from the biting cold which there is in the shade … 

Excellent. And for the double, M’ d’Z’ also wrote about the blegging for a Guinness 0.0… but is it an ethical question if it’s doubtful as to whether it’s even really beer? I hope the style guides get updated to take into account all the not-beer beers. The not-beer experts will demand it, right?

What is real? Who are the trusted? Where is the foothold that can give us even a glimpse of reality? Surely, the Tand’s the one for that and his review of the latest Protzean prose, The Family Brewers of Britain, provides promise:

It is these companies that are the subject of this book, which describes in detail how the families had mixed fortunes and how they arrived at where they are today. All had the shared problems of war, deaths, economic depressions and more, but while some overcame these by good management and internal agreement, others saw bad management, fraternal fallouts, splits, disagreements over money, policy and more. All are faithfully chronicled in Roger’s usual meticulous style.

Speaking of publications, interesting to get an email for “Style Trends”, a monthly communication from MC Basset, LLC with the URL www.thebeerbible.com which has nothing to do with the book, The Beer Bible. Confusion reigns. Except I am Scottish Presbyterian genetically which means that they are both definitely going to Scottish Presbyterian genetic hell. But not the Protz. He’s safe.

Now it is Wednesday morning. Bleary headed but heading out soon to travel to the city where the guy who will cut my face lives and works. Which, for some reason, reminds me to mention Ben’s podcast. While the medium is entirely inferior without any indexing and too many podcasters putting us all through their dreary revenue streams of ads and the mumblymumbly… mumbly, Ben is actually not sucking at it. This week he did the remarkable and provided an hour plus long interview with Toronto’s Jason Fisher on the state of his brewery, Indie Alehouse, and the state of Ontario’s craft beer industry. It is a little bit rich that the history was rewritten, that it’s now bad to add fruit flavouring compared to, you know, 2014 – but that’s craft for you.

Catching up with the US results mid-day mid-week, it’s interesting to see that Oregon approved the legalization of psilocybin mushrooms. Now, watch the beer writers suddenly become psilocybin mushroom geniuses: pronouncing on the market, the issues and the loopholes in the law.

Finally, Dr. J posted a few good thoughts about a presentation she was giving today… by which I mean yesterday:

“BREAKING NEWS: A Randomly Scheduled Brewery Hip-Hop Night Failed to Make the Brewery’s Customer Base More Diverse.” We can all get a good chuckle from efforts like these, but the truth of the matter is that too many efforts to diversify taprooms result in… inauthentic pandering. In this talk, Dr. J will introduce a way to rethink relationship-building with your future fans that leads to lasting, mutually beneficial relationships.

Good. Hopeful. If it’s archived, go watch. BTW, I once considered calling this blog “Inauthentic Pandering” – but the name was already taken too many times.

I know. It’s all a bit higgled with the piggled up above. Will next week be better? Next month? Next year? Will I post a stitch pic? Dunno. Meantime, read your weekly updates from Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesdays (this week Jordan sent a coded secret message in the guise of news about a new brewery in my town letting me know there was a new brewery in my town) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And remember BeerEdge, too. Go!