Your Final Thursday Beery News Notes For November 2020

Time flies when you are having fun. I’ve likely started more than one of these posts with that quip since this all began, haven’t I. Probably should have my head examined. Except. I have. Twice this week. Drove a pleasant drive to an hour and a half to a sleepy rural district hospital for one sort of probing on Monday and another sort nearer by this week. Nothing serious.* Poking and prodding. The joys of middle age with the next stage coming into view. If I get a third test this week, perhaps I might be given a top hat like the gent above. The image from the West Sussex Archives triggered a lot of interesting chat about the nature of their outfits and that clay pipe but it’s the beer mugs that are the show stopper. Are they pints or quarts? I have one smaller version, a 1940’s green Wedgewood which sits proudly on a shelf.

Speaking of which, the distinctions and differences between a Czech dimpled mug and an English dimpled mug were excellently explored this week by Casket Beer:

Yes. The distinction between these two glasses matters based on history and tradition. Aside from the subtle differences in design, they come from different places and have been vessels for different styles of beer. Further, getting it right adds to our experience when we drink, which is important for breweries in today’s market.

Me, I prefer to get some things wrong and take pleasure in how well they work out – like having IPA in a weissebier glass. Or in a frozen one. Speaking of being one’s own master in small matters, Matthew L wrote about the state of his personal nation as another lockdown struck from a consumer’s point of view:

The final straw for me was the aforementioned Tier 3 announcement.  All pubs not serving a “substantial meal” were to close.  That kiboshed most of my typical weekend.  I contemplated walking to Spoons, or any of the nearby places that do food, sitting on my own with a pizza and 2 pints, then going home (how many “substantial meals” can anyone consume in one day).  Any fun I’d have just wasn’t worth the effort on top of everything else I’d have to do.

Also from one consumer’s point of view comes this post from Kirsty of Lady Sinks the Booze on the moments she has missed, including missing the train:

Since getting a promotion and a pay rise I have done what many working class people do and tried desperately to avoid working class people. Instead of the bus (albeit the wifi enabled fancy express bus with nightclub style lighting) I now get the train, and pay over a ton for a monthly season ticket. Of course since privatisation there are three different trains home and because I’m tight I will never pay extra to get a different company’s train if I miss mine. Hence I will spend £9 on beer, to save the £5.60 train fare. 

Vaccines soon. That’s what I’m thinking. Others too – rather than pretending that owning a brewery means you know more than public health officials, Kenya‘s Tusker is sharing the safety message:

Speaking on the campaign, EABL Head of Beer Marketing, Ann Joy Muhoro, said, “Tusker believes that Kenyans can enjoy their favourite drink with friends in a safe and responsible manner, in line with the set protocols. That is why through the “dundaing” campaign, we are encouraging our consumers to adhere to the set health protocols, as they enjoy their Tuskerat home or at a bar.”

Historically-wise, Bailey and Boak studied the introduction of the jukebox into the UK pub and shared their findings:

This turns out to be surprisingly easy to pin down thanks to the novelty value of these electronic music boxes which guaranteed them press coverage. We can say, with some certainty, that the first pub jukeboxes arrived in Britain in the late 1940s. Even before that date, though, the term ‘jukebox’ or ‘juke-box’ was familiar to British people through reportage from the US.

Best “political tweet with a side of beer” of the week. Second best “political tweet with a side of beer” of the week. Best tweek of the week:

Currently slightly obsessed with TGL-7764, the East German standard for beer. It‘s basically a beer style guideline with some brewing instructions. Only thing I struggle with is colour, though, it‘s provided in NFE and „Einheiten nach Brand“ and I have no idea what these are.

And then he followed up with a link to the TGL-7764. Neato. Similarly mucho neato, Stan wrote about the 107 words to describe hops but neither “twiggy” nor “lawnmower driven into a weedy ditch” appear so I am not sure I can give it all much credit. But that’s just me.

In China, new fangled hydrogen fueled trucks are being used to deliver beer:

The Asian subsidiary of beverage giant Anheuser-Busch InBev SA/NV, meanwhile, added four hydrogen fuel-cell trucks to its fleet, the company announced Sept. 28. It plans to deliver beer using the trucks, making China the first nation where the company has deployed such vehicles for beer shipments.

Martyn found an excellent  cartoon from 32 years ago, framing the thoughts from the time about low and no alcohol beer. I have to say I am of the same mind. It can lead to things, that sort of thing. Just this week I watched as two fully grown adults who have always appeared to have a complete set of marbles going on about the wonders of sparking water. Which they seem to be paying money for. Money they earn. With effort.

My thoughts, as always were, “historic beer style” is an oxymoron. “Style” is a modern international construct, a form to which brewers brew. As Ron has effectively proven, forms of beer in the past were brewed to brew house standards to meet local market expectations. Different names for similar things and similar names for different things were far too common.** Andreas Krennmair*** explored both the oxy and the moron in his post this week about Dampfbier which has that added excitement of relating to a variant of “steam” – a word so many want to own but never seem to understand:

The problem here is… if a beer style’s origin story sounds too good to be true, it probably is not actually rooted in history. Naive me would simply ask why other beers like Weißbier brewed with wheat malt wouldn’t be called the same name because supposedly, the yeast would ferment as vigorous. When we actually look at historic sources though, an entirely different picture is unveiled…

And lastly, Matty C. had an article published this week on a topic near and dear to my heart – the disutility of all the artsy fartsy craft beer cans:

Important stuff like beer style and ABV is too often – in my opinion – printed in a tiny font to make space for more artwork, or isn’t even featured on the front of a can at all. And while this isn’t an issue for most hardened beer fans, for those who exist outside of beer fandom’s bubble (and let’s be honest with ourselves here, that’s most people) it’s actually making it more difficult for people to differentiate between brands. The result of this? Consumers turning back to old, faithful brands – probably owned by big multinational corporations – and turning away from craft beer. 

The phrase I shared was “barfing gumball machine” for these things. Much other similarly thoughtful comment was shared.

Done! Soon – December!!! Meantime, don’t forget to read your weekly updates from Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletterThe Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword. And remember BeerEdge, too. Go!

*Weirder and weirder I am. Seems I have a fully formed molar deep set up into my cheek bone. It is not doing anything. Just sitting there. Thanks for paying your taxes so that could be confirmed.
**I linked it up there! Why are you looking here, too?
***Pour le double!!!!

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