Surely Your Bestest Christmas Present Ever… These Cheery Beery News Notes

So, here we are. We have slipped into Yule itself, the semi-conscious days of the competing forces of the sugar highs, the alcohol buzz and the tryptophan doze. And napping. I recommend you start with the 3 pm nap. That nap rewards you for putting in 3/4s of a day’s effort and sets you up for pre-dinner cocktails. One of the classic naps. Very relaxing. Sorta like the mood in this week’s front page above the fold photo right there. That picture, by the way, is the Yuletide beery photo contest winner for 2010, perhaps the apex of the madness of submissions every December back then. It was submitted by Brian Stechschulte of San Francisco and was declared Grand Champion. It was called that for no other reason than there were also twelve other separate prize packs awarded that year. Crazy.

First up? What’s that you say: “what’s the news on Japaneses two-row barley breeding?” Well… funny you should ask:

“This study detected key traces of Japanese barley improvement inscribed in the genomes of two high-quality modern cultivars. Japanese beer barley breeding began around 150 years ago by introducing Western high-quality beer barley. The hot and humid Japanese climate and soil-transmitting virus diseases hampered the development of beer barley suited for Japan. Western beer barley cultivars inevitably required crossed with virus-disease-resistant East Asian barley, despite the latter having undesirable brewing quality characteristics. Balancing virus disease resistance and malting quality was extremely difficult.”

Interesting. I also struggle to balance resistance and quality… as you know. Also interesting is how this time last week, I told you about a piece in The Times of London on how to survive and even enjoy the UK version of the Christmas office party. This week in The New York Times (no relation) there was something of a companion piece but one with a very different outlook:

DoorDash, which cut about 1,250 employees at the end of last year, is hosting happy hours in regional offices — many of them starting early, like 4:30 p.m. in San Francisco — as well as “WeDash” meet-ups where employees can compete for prizes like a Vespa scooter. CNBC did a low-key morning celebration in New Jersey, with mimosas, as well as an afternoon party, accommodating employees who work different shifts. TIAA, the investment firm, did on-site holiday celebrations from 4 to 7 p.m. called “Gratitude Gatherings… “When you’re doing an event to inspire people, motivate them and reward them, do it on terms they’d appreciate. Even me personally, I want to get home earlier…”

ZZZzzzz… the article even used the word “wholesome” in a positive sense! Wholesome!!! I hope any Brits reading this are having a good belly laugh. There, the verdict is in: UK pub sales up over 7% compared to Yule2022 – and no doubt up 92,919,845% compared to some sort of wholesome late afternoon gatherings. Conversely, you can check in with Ron who has been sending dispatches from a proper holiday with Dolores in Britain, with three posts with three pictures of three breakfasts and a trip to the Museum on their last day there featuring this fabulous exchange:

Bags packed and dumped, we head to the British Museum. We spend an hour or two there each trip. Concentrating on one section. We’ve still lots left to see. This time, it’s Dark Ages and medieval Europe. There’s quite a queue for the security checks. A jangle of Chinese girlies in front of us are taking selfies. Lots of selfies. “I wonder what they do with them all?” I ask Dolores. “The same as you do with all your boring pub photos. Nothing.” “They’re for my blog.” “Right. Nothing to do with your weird building obsession.” “That’s not true.” “Then why do your photos never have people in them?” “They do sometimes.” “Only by accident.”

And Ruvani has a story out on an interesting new IPA – an actual interesting one! – from brothers Van and Sumit Sharma who developed it with Alan Pugsley, British brewmaster and founder of Shipyard Brewing in Portland, Maine as well as disciple of the late Peter Austin who we lost recently:

In creating their own IPA, the Sharmas and Pugsley decided to brew what they consider to be a “British-Indian IPA,” stylistically modeled on more traditional English IPAs, acknowledging the style’s history, while maintaining Rupee’s ethos of making high quality easy-drinking beer meant for food pairing. “Rupee IPA is brewed in the traditions of classic English IPAs, enhancing malt and hop balance—creating a drinkable beer with a dry crisp hop bitterness balanced with subtle maltiness,” says Sharma. He emphasizes that the beer’s copper color and bright clarity mean it is far removed from American West Coast and New England IPA styles.

Yum. I mean I expect it’s yum. Confession: I like Pugsley beers. I sleep in t-shirts covered in Pugsley brewed beer brand logos. But also a “Blueberries for Sal” one, too. So there. Napwear.

Note: NHS Martin encounters the perfect perhaps prototyical proper pub… possibly. Not at all related, an inproper pint has been punished:

An ice lolly-themed beer has been discontinued after a boy saw his dad drinking it and burst into tears because he wasn’t allowed to try it. The four-year-old’s mother complained about Rocket Lolly IPA to alcohol industry trade body the Portman Group, which agreed that the ale appealed to children. Portman Group upheld the mum’s complaint and brewery Northern Monk agreed to discontinue the beer. The mother, who is unnamed in the report, said: “We raised our four-year-old to understand what alcohol is and why he is not permitted to try it.”

Quite right, too, though I would have thought the prohibition on really stupid branding would have applied, too, and not just the crying toddler rule.

Alistair, my lower mid-table nemisis in the Pellicle EPL pool, has found plenty to not cry about but instead to praise in his annual review of his favourite beers of the year, starting with the pale ones:

Ah…the first day of two weeks of Yuletide holiday. Time to make mince pies, plan menus for the various festive days, and to wonder if I even bother buying beer given the amount of cider in the alcohol fridges. It is also time for the annual review of the year, which thanks to having managed to get out of the country a couple of times will include both a drinking den and a brewery of the year. As ever though, we start with pale beers, those that are yellow or golden, without veering too much into orange.

Not one to be caught napping, Matt is also pushing back against the current gloom with some longer term thinking, gazing towards the end of the decade and seeing some light at the end of the tunnel shining in the form of investments:

But with the industry facing such difficult trading conditions that will likely continue into 2024 and beyond, why invest in such a large chunk of the hospitality industry now? Surely this is a time for caution, not confidence. Investors are a savvy bunch though, and firms like Breal will be intentionally investing in projects it believes will provide them with a profitable return, usually within five to seven years… While Breal’s moves could be framed as blind optimism, I posit that there’s a good deal more logic to it than that. It likely means that, by 2028 and beyond, the investor expects the beer and hospitality markets to be in a far better position to trade profitably.

Buy low. Sell high. Makes sense. And this is the low, right? Right? Hard to tell what is what these days. For example at the end of last week, one report in The Drinks Business received some comment over its overly enthusiastic characterization of the tiny THC laced bevvy trade:

Phil McFarland, Wherehouse Beverage Company’s general manager of THC Beverages and who worked at Half Acre Beer, told Axios that the move reminded him of what happened with craft beer. McFarland said coming “through the craft beer wave, this feels very familiar to me. In five years or so, this is going to be as pervasive and accepted as craft beer has become.”

Mirella was not convinced by such plain puffery but Dan put a finger on one thing: “Only if you consider a growing variety of fruity drinks equivalent to the craft beer wave!” Given that the craft beer trade, embracing the slippery slopes in its despiration, over the last few years has allowed the debasement of its brand along with its products, Dan may well have a point. Except even with that level of meaninglessness… it ain’t happening either. Confess! Do any of you actually drink that stuff? Not just taste it once or twice at trade shows booths but actually repeatedly buy it?

Note: the Badger. Govern yourselves accordingly!

Speaking of which… hmm… ever wonder about the availability of light beer in North Korea? Me neither. So…

Rowan Beard, a tour manager of Young Pioneer Tours, anticipated that the new beverage could be a success. “There is an outspoken demand for a beer that can avoid men putting on weight in North Korea,” he told NK News. Beard explained that many North Koreans drink soju not only because it’s cheaper but because many want to “avoid putting on unnecessary weight caused by beer. I can see this beer selling well if they’re able to price it the same or cheaper than the current beers available in the country,” he said, as many will want beer “without the guilt.”

Bet there’s plenty of “unspoken demand”… if you know what I mean. And there are beer tours! Which means now you can go where people are one, now you can go where they get things done.

Q: is the Bud Lite botch and backlash really over? Maybe. Maybe not. Perhaps relatedly, Jessica Mason reports that ABInBevBudCo faces a new problem

The union told Fox Business that out of 5,000 members who work at 12 AB InBev breweries in the US, 99% voted to authorise a strike. This means that if the workers cannot secure a new labour contract raising wages, protecting jobs and securing benefits before the union’s contract expires on 29 February 2024, then strikes will take place and beer production will likely become affected. Teamsters general president Sean O’Brien said: “Teamsters stand firm in our fight for the best contract at Anheuser-Busch, and this powerful strike vote proves it. Our members’ labour, talent, and sacrifice are what put Anheuser-Busch products on the shelf, and we are committed to getting a contract that rewards and recognises their hard work.”

Solidarity!! Fight the power!!! It is a time of endings. Many sorts of endings as Boak and Bailey* have carried through with their long promised exit from Twex. I might just keep linking to their roundups for a while as a public service but, then again, there’s this sort of weird comment when helpfully directed where to find them…

Yes, it’s goodbye to B&B from me as well as I don’t follow any other platforms either – and have no plans to do so.

[BREAKING: man starves due to fork being placed on left side of bowl, not on the right.] They explained the move in their newsletter… which is a little like dancing about architecture but never mind:

We got to dislike feeling tethered to a particular platform. Feeling as if we couldn’t leave irritated us. It’s also been unstable and chaotic for a year or more, with sudden changes in functionality and policy. That made us anxious. It also turns out that starting from scratch on other platforms comes with benefits. We’ve got far fewer followers on Mastodon, BlueSky, and Instagram, but they seem more engaged.

In another serious sort of loss, venerable Canadian industry watcher Greg Clow has announced the winding up of his 15 year run as editor-in-chief and bottle washer at Canadian Beer News, a ticker tape of sorts that provided updates on every announcement in the national scene:

After 15 years and more than 17,000 articles, I’ve decided that it’s time to bring Canadian Beer News to an end, meaning this year’s hiatus will be permanent. On one hand, this wasn’t an easy decision. I still enjoy spreading the word about brewery openings, beer releases, festivals and events, and other developments in Canada’s beer and brewing industry. But on the other hand, I’m also pretty damn tired of it.

Thanks, praise and some sadness ensued but this admission from Greg put things pretty clearly into focus: “…honestly, the idea of having to report on so many closures, and the loss of so many people’s livelihoods, just isn’t appealing to me…” Greg promises that he just might revive his blog Beer Boose & Bites after a 12 year snack break.

And Stan has also signed off… but just for the rest of the year.** In addition to his excellent linky selection, this week he explored the state of the industry and shared this message to and from the trade:

A “Year in Beer” summary produced by the Brewers Association and chief economist Bart Watson’s presentation last week for association members and the press both focused on the business of beer. They made it clear that the numbers reflect an ongoing trend, and that 2024 will be just as challenging for breweries. Why should beer drinkers care? For one thing, if your favorite brewery goes out of business you’ve lost something. So consider Watson’s last two slides. He suggested that “most of the challenges craft faces have opportunities in craft strengths.” Flavor and variety matter, a wide range (including next to zero) ABVs serve different occasions well, and where diversity grows niche and local opportunities do as well.

What kills me about these sorts of trade messages Stan shares right there is how they are too often affirmations of what the trade is already doing! Plus everything is a plus. With that lack of critical consideration, I expect 2024 to be worse than 2023. And you see something of a similar analytical gap in those interviewed for a piece by Kate Bernot in GBH on the state of homebrewing that on, one hand wants, to convince the reader that there is hope for the hobby while, at the same time, pretty much identifying that interest has seriously faded – and that there’s good reason for that dwindling within the greater slide of craft beer:

…interest in the club declined six to eight years ago as more craft breweries opened in the Birmingham area. As older members of the club have moved away or aged out, fewer new members are replacing them… Ask an existing homebrewer to invite a friend to brew with them, and statistically, that friend is likely to be a white man, too. The Carboy Junkies’ membership reflects this homogeneity: Joines says the club is made up of 80% white males over the age of 35, with the majority of them being older than 50. He says everyone in the club is married; most are affluent; and most have graduate degrees.

Even I, the lasped bad homebrewer, never personally had the need for a club. It was a kitchen to basement thing for me. (Like farm to table but with stairs… sorta.) Well, other than, you know, that club formed by my friends and sudden wave of strange new acquaintances who drank up whatever I made. Then I had kids. Then I, you know, grew up. Or woke up. Was that it?

That is it! Happy holidays!! The days are already getting longer. And remember, ye who read this far down to see if I have edited these closing credits and endnotes (as I always do), you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. This week’s update on my emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (98) rising up to maybe… probably… likely pass Mastodon (912) in value… then the seemingly doomed trashy Twex (4,427 – I actually gained one!) hovering somewhere above or around my largely ignored Instagram (163), with unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. All in all I now have a bit of dispair for Mastodon in terms of beer chat and accept that BlueSky is catching up in “the race to replace.” Even so and although it is #Gardening Mastodon that still wins over there, here are a few of the folk there discussing or perhaps only waiting to discuss beer:

Still too, maybe check the blogs, newsletters and even podcasts (really? barely! This era’s 8-track tapes!) to stay on top of things including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays when he is not SLACKING OFF! Look at me – I forgot to link to Lew’s podcast. Fixed. Get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much less occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

*Check out their best beer writing of 2023 post, too. I won’t be doing one. I live in the now, baby.
**Man, no wonder they set up the beer roundup writers’ holiday party for next week… oh well, more of the cheese ball for me.

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