Wednesday morning news said that Toronto had the worst air quality on the planet. Around here at the other end of the big lake, Tuesday at 11:30 pm was a bit nuts, too. Getting out of the car after picking up the kid from work, it was like I was leaning right over the BBQ as I was smoking ribs. Good enough reason to stay in and watch whatever was on TV yesterday afternoon. Oh, the Falklands Friendly was on. My linguistic imperialists against my hemisphere mates. Unlike others, I stuck to water and the other NA stuff myself.
You know, Eoghan has done an excellent bit of work with his series on the nations of the World Cup as can be spotted in his city of Brussels. He is coming soon to the conclusion and, on Tuesday, he turned to… Belgium itself! But where to look for the heart of Belgium in Brussels?
It was obvious. Here is a street, a narrow alley that rolls down a steep incline from Gare Centrale before skirting the Grand Place and emptying out behind Boulevard Anspach, charting centuries of Brussels history, architecture and patrimony. A street that might once have been the core of a Brussels nightlife district centred around the Îlot Sacré (the Holy Islet) – frequented by Jacques Brel, Jan Mulder, and the rest of the city’s post-war demi monde – but which has long since been converted into a holding pen, a quarantine zone, for the tourists that visit the city so that the rest of us can get on with our lives unencumbered by their nuisances.
And, keeping with the games, Boak and Bailey looked back to the World Cup of 1966 and found the promise of a financial boom from those games faded fast:
In 2026, it’s quite normal for pubs to have television screens and for people to gather there to watch big football matches together. Last night, even our local craft beer taproom was rearranged to accommodate an enormous screen. Back in 1966, though, the idea of TVs in pubs was fairly new, and pubs with TVs were relatively unusual. As a result, one story at the time was about how the tournament was causing pubs to lose business.
This is something that seems to have repeated now sixty years later in Toronto: “… demand for accommodations in the city is down as more rooms stood empty during the first two weeks of the World Cup than in the same time last year….” The Guardian reports things have gone a bit better for British pubs if card use stats are to be trusted:
Pubs have experienced the biggest boost, thanks in part to football fans taking advantage of extended opening hours, Barclays’ consumer spending report found. England’s group stage victory over Panama emerged as the busiest day of 2026 so far, with takings five times higher than the daily average for the year. On a year-on-year basis, England’s draw with Ghana resulted in the biggest uplift, as card users in pubs spent 244% more than they did on the same day in 2025, possibly because of a relative lack of action that gave fans time to go to the bar. The round of 16 victory over Mexico registered a 201.5% increase, measured over Sunday and Monday to reflect the game kicking off in the small hours.
US sales also have increased but by a much more modest 5.5%. But at least there seems to be actual interest… as opposed to the new beer out of Belarus:
“Minsk Capital,” whose design incorporates Belarusian state symbols, received contradictory reviews from buyers. Some consumers praise the drink, while others, on the contrary, criticize it for “excessive lightness and dilution.” “Light beer water from Trokhsosensky, but without the taste of socks and other drawbacks,” user Dmitry shared his opinion on the website of the “Krasnoye & Beloye” online store.
Speaking of authoritarian regimes, this week’s story in The Times on the health and safety record at BrewDog* surprises me in a couple of ways:
The company complied with the enforcement orders in 2023, but former employees allege that previous instances, where rules were broken, were not reported to the authorities. These allegations are denied. Watt’s lawyer stressed that under the former chief executive’s tenure, BrewDog’s safety records were better than the industry average. With respect to the enforcement notices, the lawyer said that BrewDog worked constructively with the HSE, invested several millions of pounds, implemented required improvements and that both notices were complied with and subsequently closed.
First, if as the story says, Watt was terminated in 2024 it strikes me as odd that his personal lawyer in 2026 is commenting on corporate activities prior to the termination. Does he have access to the records? Second… again… where is Mr. Dickie in all this? Why is his view never sought – let alone his role referenced. He was CEO at the time in question.
Elsewhere, recent reputable talk of the pub in a Lidl grocery store in Northern Ireland inspired Cian Duffy of Every Pub in Dublin to explore the history of drinking in such shops due to the local licensing laws:
You can try cut the definition of a “supermarket pub” lots of ways, but I can assure you that Ireland has had basically all of them; with Dublin covering most bases. Even after deliberately excluding the extremely common (but not in Dublin) pubs-with-shops where the shop is now quite big, and weird cases like a co-op supermarket with an actual but rarely open bar (Inishkeel co-op Glenties); we have lots of examples. These include the direct equivalent of Lidl Dundonald – a supermarket chain opening a pub to run as an off-licence; but also a supermarket chain operating multiple pubs while awaiting redevelopment, a supermarket chain running supermarkets *in* pubs; and some edge cases including Lidl themselves holding planning and a licence in Dublin.
Interesting stuff! Here’s some notes:
Note #1: Laura has been keeping her eye on the Crooked House story.
Note #2: “Dangerously sessionable, as they say in all the best beer bars.”
Note #3: The best no-alcohol beers really should have a bit of alcohol.
Note #4: Clearly a definitive guide…
There were some interesting reactions to one brewery’s initiative on cask ale as discussed in the Morning Advertiser by Nick Payne of Brains:
…people want change. Now, if you sign a deal for four or five years, you’re not changing that keg range. What does cask give you? It enables you to change your beer and, potentially, you can have a different beer on every three days.
Nigel Stadler shared that when I left brewery sales in 2015 “a lot of cask customers were actually fed up with constant rotation of beers” and John Keeling added “Agree. I like staying on the same beer.” I would have thought that one of the great lessons of US craft beer’s years’ long contraction is that chasing the tail of change is not a winning route to building loyalty.
Aslo learning lessons, Alistair has done his “oft, when on my couch I lie” looking back at his recent trip home to the UK and has shared a few conclusions:
The main thought that has pottered and re-pottered around my noggin is just what a fantastic place the British pub is, whether that incarnation is in Inverness or Westminster. Of course every serious beer drinking country has it’s pubs, from Ireland to Czechia, and all stops in between, people love to drink in communal locations rather than just getting battered at home. Perhaps it’s that there isn’t an undercurrent of puritanical shame about going for a pint or two and just hanging out, there doesn’t need to be a purpose or an excuse to go for a drink. Anyway, back to British pubs – and of course this is all just subjective – but being, still, even at nearly 51, a rather introverted person, I find it interesting that going into a British pub is the easiest thing in the world for me.
Over at his newsletter, Knut has been praising the updated ninth edition of the Good Beer Guide Belgium by Tim Skelton – and shared this bit of a tid, more nug than nugget:
Yvan de Baets, brewmaster at Brasserie de la Senne, outlines the changes in the Belgian beer scene over the years since the last edition of the book. “There are way too many beers,” he says. “Around 40% of the brewers in Belgium are fake, contract-brewers or bierfirma’s….. By taking no entrepreneurial risks themselves, the imposters are further flooding an over-saturated market, hurting the real honest brewer…”
Never the fake, Jeff has been reviewing the latest policy statements from the succinctly named Oregon Health Authority (OHA) on risks associated with alcohol intake and sought to leverage what I might suggest is a difference without a distinction, finding space between these two statements:
“…the more alcohol one consumes, the greater their risk of cancer…“
“…risk may start to increase around one or fewer drinks per day…”
For him, the first from the OHA indicates “gone is any talk of moderation” while the second from the US Surgeon General indicates is “quite a bit different.” Me, with respect, I seem them as being pretty similar statements. The constituency that may inhabit any gap between the two would be those who drink less than a drink a day. Fortunately, that includes me according to my stats. Most people involved with beer at the key personal identifier level, however, aren’t like me. Jeff was clearly saying that the harms of booze are real, don’t get me wrong. But it is not the job of organizations like the OHA to balance health interests against the goals of other community sectors. Does one consider the possible slur by association against the poor pumpkin growers of the early 80s? No.
One last thing. Ron is treking through central Canada looking for the Laurentian Elite of beery experiences.
I’ve only been to Toronto before so I’m totally clueless about the other three cities. If you fancy meeting up and buying me some beer, get in touch. I’,m a sociable fellow and always enjoy meeting new people. Hopefully, it’s not going to be too warm in Canada. Andrew really doesn’t cope with heat well. When we were in Japan a few years back, several times I thought he was going to drop dead.
I gave him some suggestions but add a comments or two under his post if you can think of anything else he could do. Err… I hope the smoke clears…
That’s it for now. When next we meet, the World Cup will be a memory just like the breathable air of yore. As you think on that, please check out Boak and Bailey posting on Saturday and adding to their fabulously entertaining footnotes week after week at Patreon. And do look out for more of Stan’s new “One Link, One Paragraph” format. Then hunt out something in someone’s archives! Leave oblique comments on someone’s post from 2009!! Listen to a few of Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter – but it may not be pay per view. Do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too. Ben’s Beer and Badword remains on pause but there is reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube as well as the archives of the Beer Ladies Podcast.