USA – A Good Beer Blog

The Clocks Are Changing The Clocks Are Changing Edition Of The Beery News Notes

“…Poop Damn Crap Poop Poopy Crap…”

November. Frig. I never understood why April was the cruellest month when there’s November just a few pages further on in the calendar. What’s so wrong with stirring those “dull roots with spring rain” anyway? Beats the hell out of the prospect of week after week of avoiding frost bite and roadside dead car batteries. This week we went from sunny and +16C on Saturday aft to -4C on Tuesday morning. I filled a bird feeder. I have to fill it again. Those birds are already pissed off with the level of service. And Wednesday we woke to that layer of white shit shown above. Took the photo through the window screen. I would have taken it through the curtain and maybe my bed’s blankets if I could have. I just got that raised bed planted with garlic in time. Poop crap. I even coined a phrase for not drinking this month – Nofunber.

What’s going on with beer? First, Pellicle published an excellent piece on the Double Diamond phenomenon. In the mid-1980s, Double Diamond showed up on keg in my old hometown, the old navy town of Halifax, Nova Scotia around the same time as Guinness did. It was during the beers of the world fad which got going around the same time that the first Maritime micros like the Granite at Gingers and Hanshaus were starting up. Anyway, there are still pals who never really got all that much into beer who still fondly recall the easy sweet taste of Double Diamond at the old Thirsty Duck on Spring Garden Road and how it was tied to the old country:

The name Double Diamond is said to originate from the two interlocking diamond shaped symbols that would have been used to mark cask barrels at the time. And throughout the 1950s all the way through to the 1970s, Double Diamond was one of the best selling beers in the UK. “The rise and fall of [Double Diamond’s] popularity would track the fortunes of the company,” wrote Ian Webster in his book Ind Coope & Samuel Allsopp Breweries: The History of The Hand. “Double Diamond was the leading light, the headline act, the A-list star. It isn’t an overstatement to say that the history of Double Diamond was also the history of the company.” Quite the responsibility to lay on a single beer, is it not?

So… turns we got it pushed out to us after it slumped in the UK. Typical. Read the whole thing to find out why. Excellent writing.

Also excellent is the review by Boak and Bailey of the new and also apparently excellently honest ‘zine edited by the same Rachel Hendry… Service Please!:

There’s also a strand of depressive melancholia: accounts of derailed creative careers, repetitive shifts, and the pressure to perform cosy cheeriness on loop every single day. Even when we’re not being utter dicks, we customers are a wearying lot. In one cartoon, by Ceara Colman, a barista is slowly ground down by one customer after another calling them hun, babe, love…

Trooff, that. And I really liked Alistair‘s post at Fuggles that missed last week’s deadline by a hair. He came upon a brewery in Virginia that has taken the too often ignored concept of an honest beer at an honest price to a new level and explored what the implications of oddly unpopular proposition that value pricing posed:

I am pretty sure this move it going to stir the pot in craft brewing circles in Virginia, especially given the number of breweries where they are changing $7 and upwards for a pint at their taproom… I also love the fact that Tabol don’t shy away from the fact that beer is the everyman drink rather than a niche product for the upper middle classes… [W]here a brewery’s taproom is exactly that, a place to drink a brewery’s beer, in situ, as fresh as fresh could possibly be, without the additional logistical steps that drive up the price, then cheaper than draft or packaged retail should be the norm. If this move drives down the cost of a beer, that is a good thing in my world. After all, isn’t that one of the supposed benefits of increased competition?

Desperate or clever? Hmm… hopefully there will be more on this breaking story from Alistair. Somewhat but not really that connected, Martin visited a university student union that was also a ‘Spoons which is a bit confusing to an auslander like me. I thought the cheapest way to get beer into the hands of students was to have the students sell it themselvesto themselves at their own bars. Is ‘Spoons more efficient than even that?

Speaking of value, there more this week on Russia’s nationalization grab of Carlsberg’s branch operation Baltika:

“There is no way around the fact that they have stolen our business in Russia, and we are not going to help them make that look legitimate,” said Jacob Aarup-Andersen, who took over as CEO in September. Carlsberg had eight breweries and about 8,400 employees in Russia, and took a 9.9 billion Danish crown ($1.41 billion) write-down on Baltika last year. Aarup-Andersen said that from the limited interactions with Baltika’s management and Russian authorities since July, Carlsberg had not been able to find any acceptable solution to the situation.

Err… solution? Maybe leave when the Ukraine was first invaded… in 2014… or when Georgia was invaded… in 2008? Hmm…

Things not being as they seem may also have been the theme at the National Beer Wholesalers Association if their graph shared at Craft Brewing Business is anthing to go by. I’ve edited it for you. Click here. My update makes it much clearer that the “50” level mid-graph is actually indicating zero growth over in the specific US beer market segment. Meaning any sector scoring below the middle is shrinking. Only imports are showing anything like real growth as reported. Craft is taking a beating only saved from the basement by seltzers… which aren’t even beer. Neither are the other big losers ciders, come to think of it. In fact, the story of the graph appears to be that of all beer sectors, craft sales are ditching by far the most drastically. Plenty more than just high level generational demographics making that happen. Especially in a strong US economy.

Speaking of questions, the BBC posed an interesting one this week – “would you drink genetically modified beer?”:

In the UK, GM foods can be authorised by the Food Standards Agency, if they are judged “not to present a risk to health, not to mislead consumers, [and] not to have less nutritional value than their non-GM counterpart”… US brewers using gene-edited yeast in their products is “a secret everyone [in the industry] knows about”… beer makers will rarely promote the fact due to the negative headlines GM technology has received so far. Meanwhile, brewing yeast expert Richard Preiss says that “in the US, you can really do what you want”. He is lab director at Escarpment Labs in Ontario, Canada. It provides more than 300 breweries with yeast, but does not use GM. “You can take [in the States], for example, the genome from basil, and plug it into yeast, and get to market fast with a flavoured beer.”

To be honest, I assume I consume GMOs all the time in my beer. I may grow my own herbs and greens in an all organic yard that a mow with a manual push maching and create special hidey-holes for natitve bees… but my beer? Who knows what crap is in that stuff? Not me! Do you? The question of GMOs in good beer actually strikes me as one of those “journalism / not journalism” beer topics. Much like the silent response to, say, the closing down of the American Brewing History Initiative at the Smithsonian’s National Museum of American History. Or, you know, any meaningful discussion of value when it comes to good beer. Just a few of those things that exist in the culture… but no one mentions. Eh. Var.

Converely, Jeff wrote a good piece for VinePair setting out the whole narrative arc in the rise and fall of Hazy IPA – from rare whale to gas station bulk craft – that serves as a good lesson for us all:

The fact that hazy IPAs may have lost some of their cultural power is merely a shadow of the far more significant fact that they have remained so popular for so long. Rather, as they prepare to enter decade two of life, hazies appear to have found equilibrium. Their early success was inflated by oversupply at the small-brewery level, and undersupply nationally, a dynamic that is coming into balance. Their strength remains strong in some regions but less so in others. And they no longer generate the level of excitement that forces people to wait in long lines for the privilege of buying a new release.

It’s been so long since we have had any sort of innovation in craft beer that we forget things like Hazy IPA were once sorta exciting and not just an alt hard seltzer filling the fewer remaining bulk craft shelves at US convenience stores. But these are those times we live in. These be the times. Relatedly, Stan set me a challenge this week in his weekly post on Monday:

Back to “peak of craft.” What does that mean? Is that peak sales? Peak quality? Peak choice? Peak cultural sway? And if the peak has come and gone, how does post-peak beer compare to post-industrial, postmodern, and post-Fordist beer? Can’t wait until Thursday to see if McLeod has answers at A Good Beer Blog.

That call to fess up relates to the cover of the New Yorker from 2014 right there. I mentioned that it had popped up in my FB feed and reminded me of those better days at that time. My response to Stan was that the cover was just the peak point of the cool of craft, the actual brief golden era when there was general public interest and before the wheels had started to come off. Back in 2014, craft was cool. Probably as cool as it would ever be. Now it is in what sociologists call its Sombrero Phase. Still, this all sorta ties into a few other recent posts. Jordan doing a bit of soul searching given the greater picture:

…how am I supposed to write about Craft Beer? Hell, in a situation where everyone is strapped, can you ethically ask for samples for review? Am I going to write about trends? What trends? Someone’s going to put hops or puree in one of the remaining unhopped styles?

Exactly – what trends? The trend of “nothing new” has been the new so long it’s really just the known for the bulk of newbie entrants to the beer buying experience. Jeff was also reflecting and and considers the longer timeline:

Time’s lessons can bring us a certain equanimity about what is important and what merely seems important. On example that has been rising in my mind a lot lately is this one: I don’t need to get worked up about what other people like and, in fact, I can take real pleasure in people who don’t like the things I like. This seems like a banal enough observation—like, really, who cares what beer you drink or car you drive or brand of shoes you wear?

I get it. Both time and the times do wear down upon us. And yet… and yet we still can care even if we aren’t all that cool anymore. Witness Boak and Bailey going on a hobby interest renewal holiday to Berlin and posting some very insightful writing about the observed beer culture there, one about five Pilsners and another about wegbiers – beers bought in small shops for drinking on the way as you walk from one place to another:

… there’s nothing remotely pretentious about these shops. They also sell Monster energy drinks, chocolate bars, ice cream, vapes, and bog roll. That the beers are being sold to drink on the go is underlined by the presence on the counter of a bottle opener. Hand over your cash, knock off the cap, and you’re away. And that’s exactly what people do.

That’s sorta nerdy neato. And Lars had another sort of experience in an alternate reality, too:

My destination: the cheese world championship, where I am to comment on beer/cheese combinations. (I wonder if this might really be national only, though.) So, up there I’m supposed to comment on five cheeses and three beers and how they match. Never tasted any of them before. No idea how this will work out. I guess that worked pretty well. We all of us basically had to just wing it. So you taste the combination and just say whatever comes first to mind.

And The Beer Nut himself did a great job with the keen observational, even self-deprecating wit at the Belgian Beer Challenge, another stop on the Möbius strip of generic international beer awards circuit:

…Belgians, I imagine, are better at this than me…

But… we are told some Belgians were allowed to join in. Which is nice. All of which leads to the question – is there a common aspect to this weirdness? None of it is all that cool, for sure. It’s weird. But is that so wrong? NO – be weird! For now… for us… maybe it’s all just odd enough that good beer still may be a good lens to view this life’s rich pageant or at least good for a laugh – even if it is sometimes at its own expense.

There we are. Hope you’ve enjoyed yourselves once again. Goonight Bill. Goonight Lou. Goonight May. Goonight. Ta ta. Goonight. Goonight. As per always and forever, you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. But beware! Mr. Protz lost his Twex account and his 27,000 followers this week. Update on my emotional rankings? Now, for me Facebook remains clearly first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (77) rising up to maybe pass Mastodon (900) then the seemingly doomed trashy Twex (4,434) hovering somewhere above or around Instagram (168), with unexpectly crap Threads (41) and not at all unexpectedly bad Substack Notes (1) really dragging – and that deservedly dormant Patreon presence of mine just sitting there. Seven apps plus this my blog! That makes sense. I may be multi and legion and all that but I do have priorities and seem to be keeping them in a proper row. All in all I still am rooting for the voices on the elephantine Mastodon. And even though (even with the Halloween night snows) it is #Gardening Mastodon that really wins over there, here are a few of the folk there discussing beer, :

Anyone else? Anywhere else? Yes, you also gotta check the blogs, podcasts (barely!) and even newsletters to stay on top of things including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Here’s a new newsletter recommendation: BeerCrunchers. And get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

The Woooooooooo Scariest Hellbound Beery News Notes Ever Unleashed From The Bowels Of Hell!!!

Ha-ha! I wrote bowels. If you’re not born of Scots, that might not be daily dinner table language so I apologize as I refer you in the alternative to the basso loco of Dante’s Inferno for a clearer sense of the reason for the season. But if you are Canadian of a certain age, however, there is only one true representation of the hellscape of pure evil – SCTV’s Monster Chiller Horror Theatre from around forty years ago. Wooooohooo. Scary. Lots of beer content on SCTV: Biller Hi-Lite, Moose Beer and twist off beer caps on American beer bottles. Not at all horrible is my new plan for Halloween… which I can’t believe I have not come up with before… a plan to buying candy I like, keep it to myself and eating it as I hand out the crap candy I don’t like so much to the kids. Except I don’t like candy all that much. More extreme measures will not be necessary… unlike apparently in Japan:

In other news, Tokyo’s Shibuya district has banned public drinking, hiring 300 private security guards and urging local stores to stop selling alcohol to ward off revelers this Halloween.

What? That’s some sort of crazy. Are nutty Halloween pub crawls a thing where you live? They seem to be a thing in Buffalo, NY, Milwaukee, Wisconsin and Lexington, Kentucky. I like it. Pack the streets. We did a similar thing in the Halifax of my 1980s youth at Halloween – but we called it Mardi Gras for some reason. Tens of thousands of us. Once I went as junk mail (my best costume ever if I am going to be honest with you) with a buddy who went as a breakfast nook – that could actually toast toast. Out there. On the street. Street toast. Class.

Anyway, have you ever seen a lede buried as deep as this one was in GBH? In a neat and tidy piece on a rebranding at the Chicago Brewseum this little bomb is dropped in the middle of paragraph ten:

Theresa McCulla, curator of the American Brewing History Initiative at the Smithsonian’s National Museum of American History, will leave that post in early November, and the role will no longer exist after her exit.

The Smithsonian program, largely funded and framed in terms of narrative by the Brewers Association’s involvement, started up in 2016. While I was disappointed in the periodic press releases highlighting things like Papazian’s paddle from the great white male hero era of craft, I trust that records and objects from throughout the over 435 years of brewing in the what are now the United States have been protected. Wonder why the Brewers Association gave up on their affiliation? A special thanks to all those beer journalists getting on that story even as I type these very words.

Speaking of endings, Stan discussed the piece in VinePair on the declining influence of US craft beer in Europe, asking if “the story totally supports an assertion that beers from America aren’t influencing change” which I get but, still, I like the arguments set out in this well thought out piece by Will Hawkes:

California-founded Stone’s failure in Europe is symbolic of a wider issue. Craft beer has made a huge splash across the Atlantic, but American breweries, for the most part, have not prospered as they might have expected — and things don’t appear to be getting better. Extrapolating from Brewers Association (BA) figures published by the organization and in Forbes, the overall craft beer volume exported to Europe declined from 78,994 barrels in 2021 to 63,755 in 2022. The reasons for this are complex, but they get to the heart of Europe’s beer market and the limitations of American craft breweries in a place where their economic power has rarely matched their cultural cachet.

TL;DR? Reasons not so much complex as just numerous… BrewDog being everywhere, other Euro brewers holding branding rights, uncompetative pricing and the botch by Stone diluting the value. Brutal line: “[at] this year’s Berlin Beer Week, Stone beers featured in a tap takeover at a pizzeria.” Perhaps relatedly, things are also not going well for brewers in New Zealand:

“I was talking to a brewer recently and he said: ‘It’s all just beer now.’ The problem with craft is it’s always been ill-defined. Does it mean small scale? Does it mean independent? Does it mean flavoursome?” Without that clear definition, the territory was ripe for major beer companies to step into – and all the big breweries have done exactly that. “You now have Lion with their Mac’s brand, DB with Monteith’s and Asahi with Boundary Road. Those are the three main ones in that area, and what they’re doing is just pumping up the flavour in those brands. They’re making great beer at a more affordable price.”

I know that this is all a bit of a downer – even though this is the “scary” season – but at least things are not as bad as they are in Rioja according to the newsletterist Jason Wilson of Everyday Drinking who includes this summary of recent findings:

I was shocked to read Tim Atkin’s piece about serious problems in Rioja — “Rioja on the Rocks” — a couple of weeks ago. I knew that Rioja had issues, but Atkin (the foremost English-language expert on Rioja) paints a dire picture of a region in crisis. As Atkin reports, the regional governments of La Rioja and the Basque Country plan to detroy 30 million liters of surplus wine to try to balance supply and demand. Another 150 million liters, unwanted by the market, is sitting in cellars. The 2023 harvest has been terrible, and grape prices are at unsustainable lows—in fact, many growers cannot sell their grapes. Reportedly, one major co-operative is on the verge of bankruptcy, two large bodegas are in administration, and Campo Viejo, Rioja’s largest winery, is allegedly up for sale. There are threats by large groups of growers and producers to leave the consortium altogether as they argue over whether to focus on quantity or quality.

Yikes! Just last year things were looking up.

Better news? How about the best big brewery marketing of the moment? Heineken making fun of its own name and using Plastic Bertrand for the soundtrack. That good. And The Brewnut has proven once again how he is the best commentator on what’s actually in the glass, illsustrated by this review of the offerings by Wicklow Wolf:

This year’s twist on the all-local ingredients spec is the inclusion of Kilmacanogue raspberries in a sour ale. Shame they didn’t have a go at spontaneously fermenting it, for extreme local character. Regardless, it’s very nice. The raspberries taste fresher and realer than they do in most raspberry beers, almost bursting on the tongue the way the fruit does. There’s no sugary, syrupy jam here, just a cleanly medium-pitched tartness, again similar to what you’d get from actual raspberries, building to a slightly puckering finish. While it’s only 4.2% ABV, I can’t see this working well as a refreshing summer beer — it’s too intense, with lots going on it. While I definitely liked it, I’m glad I waited until a dull day in October to drink it.

See that: not fawning, explains how it stands out, explains what might be done to improve. I’d buy that beer. Speaking of buying beer, David Nilsen wrote an homage to “Brouwerij Van Steenberge’s Tripel Van De Garre” in Pellicle this week and how it illustrates a few trends:

“In today’s market, imports are struggling against the locavore movement,” says Michael, noting the plethora of local options. “We have 97 breweries in the city limits [of Chicago].” Sara Levin, the package beer buyer for The Barrel House, a beloved beer bar and bottle shop in Dayton, Ohio, has been a professional beer buyer for close to a decade and says the current attitude toward Belgian beer among many American craft devotees had already begun to take shape when she started in the industry in 2014. “Before me it was a little different, but in my time I feel like Belgian beer has always been the old money craft beer,” Sara says. “It’s been the OG beer geeks who really respect the old school styles.”

That right there is one of the sadder things about the craft beer movement’s rush to chase the tale of novelty, the loss of interest in hounouring Belgian styles. Got an opinion on that? You can explain how you feel about such things if you take part in this week’s study on the habits of craft beer and real ale drinkers? Do you have habits? They want to study you. In a similar note, Gary came across a study of real ale drinking in England from 1866… with some very and sadly familiar themes:

Less than one-half of it is drunk in perfection, or at its best condition, the larger percentage becoming more or less flat, hard [tart], and unpalatable, or even sour before it is consumed. From the day of the tapping of the cask, with the gradual entrance of atmospheric air, the liqour undergoes progressive deterioration, first becoming flat and unpalatable, from the loss of its carbonic acid, and then sour from having its spirit converted in acetic acid by the absorption of oxygen. In fact, day by day, as the palate unplesantly detects, it may be said to advance one step further on the road to vinegar.

Yik. Too much OG old school right there. And sorta samesies [h/t] at the blog run by Triskele Heritage, an archaeological consultancy, there was a sweet disassembling of the claim made by an Irish pub as to its status as the world’s oldest tavern:

The problem here is that the fabric of the building is claimed to date to the ninth century, and this is repeated from one website to another, but no archival or archaeological evidence is ever offered as the root source of the information. Instead, the listed entry for Sean’s Bar on the National Inventory of Architectural Heritage… notes that the current standing building was constructed c 1725 as a coaching inn which was known as The Three Blackamoors Heads by 1738. The record goes onto confirm that renovations were indeed carried out c 1970 but, instead of finding ““wattle and wicker” dating back to the ninth century”, the walls in question were dated to the seventeenth century. That is a potential exaggeration of at least seven centuries.

Speaking of even more not quite right, perhaps that green bottle of Tsingtao isn’t just skunky:

In the clip which appeared online on Thursday, a worker, dressed in uniform with a helmet on, can be seen climbing over a high wall and into the container before urinating inside it. The location tag of the clip reads “Tsingtao beer No.3 factory”, local news outlet The Paper reported on Friday. Business outlet “National Business Daily” later cited an internal source as saying both the person who took the video and the person appearing in it were not direct employees of the company… Shares in Tsingtao Brewery fell sharply when the Shanghai Stock Exchange opened on Monday morning but were trading broadly flat by the afternoon.

Boo-tastic. Now we have pee in the stuff. In other scary health news, the Time of Londinium shared a story on the problems with a certain sort of stress drinking and had this very interesting fact:

A recent study… found that women with high levels of cardiorespiratory fitness are between 1.5 to 2 times as likely to drink moderately or heavily as those who are sedentary. Charlotte considered herself to be healthy. “I’d go running on Saturday at 8am with my friends after drinking two bottles of wine on Friday. Parker tried all the right things to manage stress. “I went to a meditation teacher, I was looking at my diet, I ran a lot” — everything except quit drinking.”

That is interesting. Fact filled and interesting. And scary.

Enough!!! I leave you there for this week. As per always and forever, you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. I have yet another update on the rankings. TweX is now really starting to drop in the standings. I am deleting follows there more and more in favour of mirroring accounts set up by favourite voices elsewhere. Now, for me Facebook is clearly first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (74) rising up to sit in a tie with Mastodon (899) then the seemingly doomed trashy Twex (4,344) hovering somewhere above or around Instagram (167) with Threads (41) and Substack Notes (1) really dragging – and that deservedly dormant Patreon presence of mine just sitting there. Seven apps plus this my blog! That makes sense. I may be multi and legion and all that but I do have priorities and seem to be keeping them in a proper row. All in all, I still am rooting for the voices on the elephant-like Mastodon, like these ones just below discussing beer, even though it is #Gardening Mastodon that really wins:

Anyone else? And, yes, we also check the blogs, podcasts (barely!) and even newsletters to stay on top of things including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Here’s a new newsletter recommendation: BeerCrunchers. And get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

An Irritable If Not Confused And Perhaps For Once Even Cranky Set Of Beery News Notes This Week

It’s been another week without frost. It’s going to be a short winter if this keeps up. Garlic still is stilling in a big pot waiting for the necessary chill coming this weekend, sorta the bookend to maple syrup time in the spring. Going to get 500 in the ground this year… but when? It’s the not knowing that gets you on edge. Too early and they sprout. Too late and they suffer. Yet I checked the photos on Facebook… and last year I planted my garlic another three or four weeks from now. What’s that about?

Enough of that! You are here for the beer. First up, Stan had a great linkfest on Monday and especially made pointed comment on the news in circulation on the fate that hops may face from climate change… aka global warming:

I am all for anything that draws attention to what global warming is doing to the planet, although, quite honestly, there are more and larger disasters looming than the demise of certain hop varieties. Even the ones I love. But I do wish the authors had acknowledged there are more agronomically vigorous cultivars available. And that there are new ones on the way. Now is the time for brewers to consider using them. More of my thoughts in the most recent Hop Queries.

You know I enjoy Hop Queries, probably the best beer newsletter out there. Here’s that update he mentioned. News you can trust. Speaking of which, there was a bit of an interesting slag this week in The Guardian‘s piece on fancy schmancy cider (the type we all like), a bit of a primer that takes a sideswipe in passing:

…they cost more than the vast majority of ciders on the supermarket shelves, although they’re still generally cheaper than natural wines, which they often resemble in packaging and marketing style. In fact, cider is more like wine from the point of view of having a single annual harvest and (pét nats aside) the time it takes to produce a bottle, which is certainly much longer than beer. As a result, producers have generally gone down the artisanal, rather than the craft beer route. They’re also attempting to raise cider’s profile by holding “salons”, or live consumer events, which are a mixture of tastings and talks.

My oh my: “gone down the artisanal, rather than the craft beer route“!!! I love how I don’t exactly know what is meant but, yes, we know what is meant. An actual craft. What craft beer lacks. Perhaps not all that dissimilar is the wine taverns of Vienna, as discussed this week at the Beeb:

Heurigen, the rustic winery-run taverns showing off their aromatic white wines around wooden tables set under grape arbors and laden with traditional Austrian fare that might include schnitzel and blood sausage, always potato salad and ham and a variety of savory cheesy spreads to go with dark sourdough bread. Paris might have its bars du vin, Rome its enotecas. But Vienna’s relationship to wine (and wine-friendly food) is unique. The Austrian capital is the only major European metropolis with a designated wine-growing area within its city limits, counting more than 600 producers on some 1,700 acres of vineyards. “Our city’s long viticultural history goes back to the time of the Celts and the Romans,” explained Ilse Heigerth, my guide in Vienna and a city historian.

I just saw a repeat of a Rick Stein’s Long Weekend shot in Vienna and he corroborated the whole thing. Staying in the centro-Euro, Martin reported on a trip to Belgrade, not a locale high on my list for my wanderings ways – and I am apparently not alone:

These foreign posts don’t get a lot of views because a) No-one else has been there and b) No-one else intends to go there. Oddly, it’s the unsung towns that get the most views. But in the last week I’ve referred to three posts from Ron, Duncan and the European Bar Guide folk and I’m sure if I live long enough my posts on Cuban pubs will be useful to someone, though possibly not the nice American lady we met last week who’s visiting every country in the world (except Cuba, obvs). We did eventually find the more ornate bits of Belgrade, but Mrs RM was more interested in photos of the trams.

Speaking of Ron Pattinson, he’s gone back in time again to the 1970s to the world of romance that was his youth:

As we were guests at the hotel, the pints didn’t need to stop at closing time. When I was young, opportunities for pints after 11 PM were as rare as flamingos in Leeds. I never passed them up. Which is a problem when you’ve paced yourself to end at “normal” closing time. I wasn’t feeling great when I rose after far too few hours’ sleep. But I wasn’t going to let that stop me eating the full English that I’d paid for. On the way back to Newark, we stopped at a Kimberley pub for a few pints. I was a bit overenthusiastic, as I rarely got to drink their beer. I was already feeling a bit unwell when we picked up the hitchhiker. About 10 minutes later I really needed to spew. Being considerate, I pushed past the hitcher, opened the rear door and puked on the road. What a hero I was.

Gary – perhaps more properly – neatly added to a space that is too often left alone, temperance drinking prior to US prohibition. Three posts were added to the whole this week on the topic of a church-run dispensery operated in Raleigh, North Carolina from 1904 to 1907 by the members of the local clergy with the blessing of the City government:

The Raleigh experiment formed part of a larger plan in parts of the South to substitute a municipally-run alcohol dispensary for the swing-door saloon of commerce… It competed with other liquor-control plans, such as outright prohibition and so-called high license. High here referred to the cost of the licence to sell liquor. A state might feature examples of all these: normal license, high license, local prohibition, and dispensary.

Someone is getting still the good word one way or another as we read that even the Finns… the FINNS(!) are cutting back:

During the third quarter, beverage companies sold 10.4 million litres less beer than in Q3 2022. The federation based the figures on sales data from its members: Hartwall, MBH Breweries, Momentin Group, Olvi, Red Bull and Sinebrychoff. Year-on-year, Q3 sales of all alcoholic libations sold by its members fell by 2.4 percent, while sales of alcohol-free drinks were also down, by 6.8 percent.

Well at least there is that. David Jesudason has written another great article for Pellicle, this time on the point of those things often written around but never as directly defined, the UK micro-pub as illustrated by the inhabitants of The Shirker’s Rest:

While the others help with the administration and publicity of the pub, James is the one that gets his hands dirty and provides the graft—he built the bar with a friend called Pete Lyons and created the beer boards. He also provides the (slightly deadpan) personality. At the bar is a notebook called James’s Book of Sayings which includes his recurring requests for customers to slide the toilet door closed, look at the boards to see what’s on offer—the keg badges are not easily viewed—and for Ben not to crowd his cellar with too much beer.

And Alistair Reece wrote a good piece on how a visit to one Virginia cider maker got him thinking about the utility of the word “house”:

Given their oenological background, Will lamented that the term “house” has come to mean the most basic wine on offer, something almost cheap and cheerful, but decidedly not excellent. His aim with House Cider is to be the exact opposite, to be the very best that Troddenvale puts out, and it is a magnificent cider, easily up there with the best being made in Virginia today, no I didn’t take notes, I was too busy enjoying it. This got me thinking about the concept of “house” products when it comes to beer. We quite often use the term “house beer” in homebrewing circles to refer to something that we brew regularly, but I don’t recall a brewery, at least not in my neck of the woods, hanging their entire reputation as a brewery on a single “house” beer. Is it perhaps that modern beer drinkers are constantly on the hunt for the new, or is it a case of fear of missing out by not pushing every possible style out the door in case the crowds choose to go somewhere else?

I wonder if they are familiar with the book The Cider House Rules by John Irving which was made into a movie I never watched in 1999. But the idea of a set of governing principles that, according to that Wikipedia summary, sorta fits tthe disfunctions of craft beer nicely:

The name “The Cider House Rules” refers to the list of rules that migrant workers are supposed to follow at the Ocean View Orchards. However, none of them can read, and they are completely unaware of the rules – which have been posted for years.

Sort of related is this message and accompanying clickable image from BlueSky, shared in whole for those without access:

Cask beer write up in heavy metal magazine by Courtney Iseman? Yeah, it’s been kinda a weird year for cask beer. Ups and downs. This one is a big up. Love it.

I like the honesty that US “cask beer’s growth is glacial” but apparently there according to those interviewed by Iseman. Is anyone seeing this on the ground as a consumer? If so where?

Note: Andreas shared information on the beer halls of Munich you might want to visit next time you’re there 150 years ago:

The sheer number of beer halls and restaurants made the area around Unter den Linden/Friedrichstraße/Leipziger Straße the “entertainment quarter” of old Berlin. They even got nicknames: “Unter den Linden” was “Laufstraße” (walking street), Leipziger Straße was “Kaufstraße” (shopping street), while Friedrichstraße was “Saufstraße” (boozing street).

One does not know what to make of certain statements when the fact in question is a couple of minutes on Google away:

FYI: “Brazilian-Germans held slaves (a fact that has been clearly demonstrated) but… Germanophone authors… presented a uniform image of Germans as masters, one that rendered slavery an aspect of the civilizing narrative of German settlement in Brazil.”

What else is true if you can’t get that right? One wonders. And the NAGBW awards were announced this week and – again – we do note the similar themes and similar candidates… but this time with also some real gaps in this subset. Having been a judge in the past, you don’t really want to name names in these things especially now given (i) the fragile state of it all as Jeff noted and (ii) the majority of the uninvolved beer writing that does not get itself self-nominated so, you know, it’s all a bit la crème du milieu… but really. For example, there’s no award or even a mention for David Jesudason’s book Desi Pubs the best book of the year!?!* Seriously? And third and an honourable mention for his other submissions? Please.

Aaaaaannnd… that’s it. I have to tend to other things. Still more to get out of – and into – the garden before the freeze snaps. That zucchini is growing by my front step even as I write this. Look at it! What an odd year. Pray for them and me next Sunday night, just a week before Halloween when the next steep drop of the mercury is due. If we are lucky and hold off the frozen air I am going to go out on the big night as Jack and the Bean Stalk with my own 12 foot tall potted pole beans by my side.

As per always and forever, you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. I have yet another update on the rankings. TweX is now really starting to drop in the standings. I am deleting follows there more and more in favour of mirroring accounts set up by favourite voices elsewhere. Now, for me Facebook is clearly first (given especially as it is focused on my friends and family) then we have BlueSky rising up to sit in a tie with Mastodon then the seemingly doomed trashy Twex** hovering somewhere above or around Instagram with Threads and Substack Notes really dragging – and that deservedly dormant Patreon presence just sitting there. Seven apps plus this my blog! I may be multi and legion and all that but I do have priorities and seem to be keeping them in a proper row. All in all, I still am rooting for the voices on the elephant-like Mastodon, like these ones just below discussing beer, even though it is #Gardening Mastodon that really wins:

Anyone else? And, yes, we also check the blogs, podcasts (barely!) and even newsletters to stay on top of things including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

*I even reached out already and shared my thoughts. Also see above, of course.
**Gary shall turn off the lights at X unless it’s done to him first. I judge not.

Your Thursday Beery News Notes For The Greatest Week Of The Year

Can you believe late May and early June? I was so caught up with the darling buds of May on Tuesday morning, I even posted a third of this two days early. Significantly… no one cared. Anyway, that’s the life of a blogger two decades in. No time to fret. Summer is coming on soon. Last weekend, I got out the big hat and the SPF 50 and partook of a bit of rugger spectating and – I say I say – I shall do so again this week. Wha-hey! Look at that action. The eastern Ontario league games are free and, as you can see, the seats are good… as long as you remember to bring one. You don’t get as close as that gent in grey, mind you, but he was a linesman so there is that.

First up in beer – because there was no beer tent at the field of play – very interesting news from Evan Rail and the publication of an anthology of the best of his his beer writing.

…until now, the old “Why Beer Matters” was never available in print, just on Kindle. (Yes, there was a limited-edition letterpress edition, but that doesn’t count.) This new print + ebook edition was made with the amazing @vellum180g. It looks great, if I do say so myself.

Many of the pieces he has included in the book speak from that era of optimism about good beer that existed before the buy-outs, the murk, the scandals, the fruit sauces and the closings. Very worthwhile and all excellently written. Buy it here.

Speaking of putting it all together, Matty Matt Meister 3000 has published a tale in Pellicle this week, a tale of an apple named Discovery:

You couldn’t possibly make proper cider with eating apples, I thought… I have since learned when it comes to any alcoholic beverage, this breed of snobbery gets you absolutely nowhere—all drinks are valid and have their place, after all.* And some of the best cider in the world is made using sweet, deliciously succulent eating apples. Chief among them: the noble Discovery. First cultivated in 1949, Discovery’s story began when Essex fruit worker George Dummer planted pips taken from the Worcester Pearmain variety in his garden, thought to be pollinated by another variety called Beauty of Bath. The tale goes that the young tree was left unplanted, and was exposed to frost, with only a light sack covering for protection. Fortunately it survived, and eventually came to the attention of Suffolk nursery keeper Jack Matthews, who took grafts of the tree and continued to develop the variety.

Note: unlike all drinks, all apples are valid and do have their place. White Claw and glitter beer are crap and you can’t even turn that shit into compost.

Stats on the UK beer scene are something that Victim of Maths more than dabbles in as this week when he notes that off-trade booze prices have siggnificantly dragged behind inflation:

The latest UK inflation data shows that in spite of continuing high levels of price increases in food and non-alcoholic drinks, prices of shop-bought alcohol, particularly wine and spirits, have not risen at anything like the same rate… you could speculate a few reasons: 1) We produce a lot of it domestically 2) Perhaps ingredients less affected by price increases 3) Ability of retailers/producers to stockpile due to long shelf life 4) Used as a loss leader.

Staying in Britain, The Times published an article on calories and booze and shared this interesting bit of metabolic prioritization info:

“Unlike protein, carbohydrates and fats, alcohol cannot be stored in the liver,” says Eli Brecher, a registered nutritionist. “Drinking large quantities results in your body prioritising the breaking down of alcohol over its other duties such as burning calories and the result is that your metabolism slows and calorie-burning is less efficient.”

Across the Channel, Boak and Bailey have been to Paris and have identified some key tips to navigating its beer bars, tips like this:

You wouldn’t cut towards the bar to greet the staff in a branch of Wetherspoon, though, before finding a table. In France, we’ve found, people will do exactly that, effectively announcing their arrival, and getting (quiet, possibly unspoken) permission to take a seat… Of course we got it wrong at craft beer bar FauveParis at 49 Rue St Sabin on our way out to Italy, while we were still warming up. We then spent 30 minutes trying to win over the staff whose feelings we had hurt. They wouldn’t look at us, talk to us or crack a smile because, fair enough, we’d rudely walked in and failed to greet them before looking at the beer list.

Not dissimilarly except it’s elsewhere, Martin is on the road again, this time in Estonia and Latvia with a series of posts (along with the usual generous accompaniment of excellent photos) that also unpack what you might expect if you found yourself there and thirsty such as these two observations in Riga:

Across the church square was Banshee, a brand new craft bar and another pre-emptive tick, which seemed to specialise in orange murk, a change from the sour obsession in Tallinn… And the local specialties of dumplings and blood sausage were worth the calories, though an impulse late order of dried fish and squid was a step into Estonian authenticity too far.

Closer to home, a great bit of vid was posted this week from here in Ontario where two beer fans report on the limited joys of that regulatory loophole that allows a 7 Eleven convenience store to be deemed a restaurant that serves beer… as long as you don’t leave with it.

Odd story in GBH this week about efforts to undo US alcohol regulation related to category management and how the Brewer’s Association is going to submit something to the Federal regulaory body, the U.S. Alcohol and Tobacco Tax and Trade Bureau… but there’s not much input from either the Bureau or the Brewer’s Association:

“…that’s what the BA’s for. Maybe they bring on category management expertise to represent them regionally,” Fisher says. “Now you’d have a category manager who represents these 20 regional beer brands to help them with their business.” The BA declined to answer questions about what would fill the void left by category management, saying it is not speaking further about its comments to the TTB at this time. Brandt says that if the BA is going to put category management under the regulatory microscope, the trade organization should consider an alternative solution that it thinks would benefit its members. (This is a complex question, as some of the BA’s largest member breweries employ their own category managers.) “It would be really cool if they proposed an alternate method,” Brandt says. “Bring me a solution, not a problem, right?”

Not that complex at all. Just that once again, the Brewers Association has no solution what with its hands being tied by the big members… like their hands are tied in implementing EDI… or kicking out bad members, etc., etc., etc…

And I ran a poll this week and, as never before, people on Twitter responded. An exit poll of sorts, 305 nice folk… or maybe 105 folk and 200 bots shared their thoughts on why their interest in craft beer faded. These things aren’t interesting for any sort of overall result so much as the patterns. 11% found other nerdy hobbies, 20% moved away from craft’s culture but almost 70% expressed it’s too pricy or too much of the same experience – both of which speak to value. Then we look at the comments. “NEIPA” says Knut. “Same-ish says Andreas. “$20+ for a 4-pack I might not like makes the price not fine” says Andres. “Too many mediocre/bad quality offerings and a backlog of aged beer in retail” says Dan. “I am simply too old to drink things flavored with children’s cereal” says Kathleen. I likd that one particularly. Then… we also heard “a repetitive online culture that seems more invested in getting clout from strangers on the other side of the world” from Robin. “Gatekeepers” says Japhet and “deliberate antagonism towards those who like their beer from a cask” says Ben. And another Dan wrote: “…there is a lot of crappy performance beers (I call those that seem to have been brewed on a dare or a whim and are more like candy than beer) & it has dulled my interest in exploring.” Add growing up and getting more health conscious. Good comments. Not even all that cranky. Some folk just not as interested if they ever were.

By way of contrast, Stan wrote an interesting post about the residual interest in treating craft brewers like “rock stars” in the context of considering the new revised edition of The Complete Beer Course by Joshua Bernstein. This is an idea which, as Stan kindly noted, I have thought is utterly nutso for over 15 years. I am not alone. But, like those moving on surveyed above, the value decision in the other direction is still a real for some:

In 2023, Bernstein chose to include brewery workers like sensory scientist Rachel McKinney at Fremont Brewing and packaging manager Marcus Crabtree at Kings County Brewing Collective. “I really want to give a voice to these people that are in the industry and show people that beer is more than just one single person, that breweries are miniature factories and everybody has different roles, and getting that beer into your hand requires a lot of hard effort and a lot of [teamwork],” he said to Iseman. What does that mean for the exalted few? Tod and Cilurzo are in the index of the latest edition; Maier and Calagione are not (although Dogfish Head makes multiple appearances). Call it coincidence. Photos posted on Instagram from The Brewers Retreat this week prove, plenty of fans are still willing to pay to hang out with their brewing heroes.

Hero is a word tossed around a lot. And, like rock star, it is too often misplaced. If these be your rock stars, get to a few good concerts. And if these be your heroes, well, maybe time to go volunteer somewhere and find people quietly contributing to those in need with little fanfare. One aspect of this, of course, is that these labels are applied by writers and not the people themselves. Writers with a dictionary that might be a week bit too concise. Or maybe with an interest in plumping up a recycled tale within their chosen narrow area of focus. Still – is this enthusaism any less valid than those who choose to move on after losing the love? Probably not. As we were all so wisely told before… back in 1986.**

Note: “philly dive restrooms are nicer than most cities’ whole bars.”

That’s it! That’s enough from me. As per, you can check out the many ways to connect including these voices on Mastodon, the new ones noted in bold:

Anyone else? And, yes, we also check the blogs, podcasts and newsletters to stay on top of things – including more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now more occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast. There’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube soon celebrating a decade of vids. And remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!***

*Doubt it, Ralphie!!! For those not familiar with the ever excellent phrase “Doubt it, Ralphie” here is some background information.
**Winner of the 2023 Vacuous Conclusion Of The Year Award!
***And finally the list of the departed newsletters and podcasts or those in purgatory. Looks like both Brewsround and Cabin Fever died in 2020, . We appreciate that the OCBG Podcast is on a very quiet schedule these days – but it’s been there now and again. The Fizz died in 2019. Plus Fermentation Radio with Emma Inch seems done and the AfroBeerChick podcast is gone as well! The Fingers Podcast packed it in citing, umm, lack of success… as might have been anticipated, honestly. Did they suffer a common fate? Who knows?

The Thursday Beery News Notes For The Week Of The Big Jab

It’s a good thing that as a teenager I drank really really bad red wine a few times so I had something to measure the reaction I had to the AZ vaccine against. Worst hangover ever. But a welcome one. I was actually more nervous about the immediate reaction than any fear of a slight statistical bump for this or that anomaly. I feel like I expect many did after a night on the old Champale, as illustrated. Mock not. It is apparently still made, has review on BeerAdvocate and been around since 1939.

Trends. That’s why folk read the internets, right? This is my favorite trend story of the week, the state of Heineken sales in 2021:

Volumes jumped 5.4% in the Asia Pacific region, led by double-digit growth in Vietnam, Singapore, and South Korea. Beer sales volumes grew 9.9% in the Africa, Middle East, and Eastern Europe region, driven by Nigeria and South Africa. Sales volumes fell 10% in Europe, where many countries remain under strict lockdown measures to combat a third wave of Covid-19 infections… Net profit for the period was €168 million ($201.7 million), up from €94 million in the virus-hit first quarter of 2020 but down from €299 million in the same period in 2019.

Lesson #1: things are looking up even if things are not looking up where you are. Lesson #2: folk elsewhere may be deflecting the realities.

You want more interesting information about the place of alcohol in the response to Covid-19… at least in Europe? Most nations are down (like me) but some are up… well, one:

So has COVID-19 got us drinking more, or less, than before? Public health researchers are trying to find out — to see if the events of 2020 have helped the world to sober up, or if we’re all heading for the mother of all hangovers. They’re finding that age and outlook on life drive our response to lockdown. Younger drinkers seem happier to find other things to do, while their stressed-out parents are more likely to be seeking solace in the bottom of a glass. And, surprise, surprise, it looks like we British have reacted to COVID-19 by drinking the most.

Beer as deflection? Cultural standby? Beer as identify. Contract brewing as an attack on national pride has struck in Finland:

“The brand is owned by Finns, and the product development, warehousing, administration, marketing and sales all take place in Finland, and our office is located in Kontula. Production alone occurs at the factory in Tartu, where beer has been skillfully made since the 19th century,” Matti Pesonen from Kontula Brewery said. The Finnish Food Workers’ Union called on consumers to opt for beer produced in Finnish breweries instead for the purpose of preserving local jobs.

I like that. It’s good and mercantile. I saw this observation from Jeff this week and I have to agree… but how different is it from the the Finns above?

Craft beer used to lean heavily into corporate ethics. This was partly a rebuke to big breweries, laser-focused on the bottom line, and also slightly self-serving (look at how green we are!), but in the main it represented an authentic commitment to community. Lately, not so much. Many breweries still try to lead ethical lives, but they aren’t showy about it, and with some notable exceptions the trend overall has tailed off.

What’s left? Identity? Is that what they brew the beer for? This question leads directly to a bit of a continuing discussion about England’s Cloudwater selling Scotland’s BrewDog brewed beers structured on worthy collaborations in the Tesco supermarket chain which led to an number of comments. When I find something interesting in GBH, I am careful to start at the end as they do tend to flail and one needs to see the pre-determined point the author was making. It was unfortunate to see their classic but utterly damp conclusion being applied again in this case:

What the long-term impact of one of the U.K.’s most influential breweries going into a national retailer will be remains up for debate.

Yawn-a-rama. Jordan and Robin took a harder line in their weekly podcast which, it being a podcast, I can’t draw a quotation from except to point out that Jordan used the word “crab bucketing” and both spoke of the point of brewing to be primarily to sell beer so that any sales of this sort are certainly good sales to be welcomed. They also use the word “we” to describe the brewing trade… which I find odd. But GBH doesn’t which I find way weirder given its use of observations like “[t]hat experience is shocking to hear” and the constant self-citation. A shame given they also get money quotes like this one which is effectively the buried lede:

“I must say I do find it distasteful that it’s Tesco,” says Hayward. “Many pub goers will find a trip to their local now a trip to a Tesco Express store.”

But more to the point, I would also point out that k-os provided us with “Crabbuckit” in 2009 which perhaps really is the point that needs to be understood. He also has provided us with the song of summer 2021.*

Somewhat relatedly, Mudgie has posted an interesting set of thoughts about the problem with the UK’s beer drinking cultures and those making fun of the beer drinking cultures:

Much criticism of craft brewers revolves around them supposedly being just in it for the money and not practising what they preach. The same charge is often levelled at climate campaigners. But, in both cases, surely the sense of unshakeable moral certainty is equally worthy of satire. Within craft beer there are strong elements of wanting to change the world and stick it to the man, and self-congratulatory mantras such as “beer people are good people” which are frankly inviting ridicule. If it was just a case of a bunch of geeks who liked weird beers but kept themselves to themselves nobody would be bothered. You can’t really satirise bellringers or metal detectorists.

Hmm… and Prince Phillip was laid to rest this week. A beer man apparently. Who liked his beer from the bottle. But also from the glass in a pinch. His preference was documented in 1976:

I served Prince Phillip a beer years ago when I worked at the Westin (Hotel Nova Scotia). He pushed the glass away and draink from the bottle. Had a Keith’s.

He looked at me once on that same tour. Then he looked away.

We also lost someone central to my understanding of brewing history tis week, Ian Hornsey. Ian wrote A History of Beer and Brewing which I reviewed in 2006 as well as Alcohol and its Role in the Evolution of Human Society which I discussed in 2013. His passing has not been marked, with even his old brewery Nethergate not noting it in social media or on their website. If you see an obit, please forward it along.

That is it for this week. The jab hangover has passed and it’s been snowing on my veggies. Meantime, check out the weekly updates from Boak and Bailey mostly every Saturday, plus more with the weekly Beer Ladies Podcast, at the weekly OCBG Podcast on Tuesday (who marked their 100th episode with gratitude for all) and sometimes on a Friday posts at The Fizz as well. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword – when he isn’t in hiatus as at the mo, more like timeout for rudeness. And remember BeerEdge, too. Plus a newcomer located by B+B: The Moon Under Water.

*I have to declare a conflict as realizing k-os liked this tweet of mine was one of the happiest five seconds of my 2021.

Your Thursday Beery News Notes For Spring… Actual Spring With Radishes Sprouted And Robins Singing And…

I have been waiting to try out this new introductory sentence that I came up with. Tell me what you think: “it was the best of times, it was the worst of times…” Yes, that’ll do nicely. Here we are! The Red Sox are playing real games. And it is warm enough to sit outside for more than five minutes… to get chores done in the yard… to get a sense that soon enough I will be jumping in Lake Ontario to cool off. And… Ontario have gone into an absolute lockdown today. No shops open other than groceries and pharmacies. Out city is relatively safe – even with a small spike yesterday – but we have ICU patients from elsewhere coming to our hospitals because elsewhere is not as relatively safe. I placed another home delivery of excellent beer to mark the moment.

To top it off, it has been a quiet week in this corner of the internet, in the world of beer. What have I noticed? The Suez! I am fond of the Suez canal… but not as fond of it as my slightly mad great-grannie Campbell was between the wars. Her favorite pub circa 1936 was named The Suez Canal… as illustrated to the right from a post circa 2012. Anyway, nice to see the ship has shifted and Suez has been cleared and that goods are moving again:

The shipments included common goods such as the consumer products made in China along with the equivalents of more than 11,000 20-foot containers, hauling wastepaper from the U.S. to India, more than 1,600 boxes holding automotive parts heading from Germany to China and 641 containers packed with beer from the Netherlands—the brands unnamed—on their way to China.

Gee – do you think the name of those beers might rhyme with Bline-hicken? Frankly, I was a bit surprised that so little bulk beer was involved.

From southern England, Stonch has shared some timely and sensible advice as a pub landlord for customers returning to their favorite establishments as they are able to open a bit just as we shut again – and which does open up the question of how to be an ethical pub goer in these times:

Remember, you can’t go for a pint if you’re unwilling to check in for NHS track and trace: pubs are legally obliged to ensure you either use the NHS app, or give your details manually. If you won’t, they must refuse you admission and service. Businesses will be fined – in an amount starting at £1000 and rising to £10,000 for multiple breaches – if they let you in. If you’re going to make a fuss about it this – due to some libertarian, freeman-on-the-land bullshit that’s wrecking your head – you’ve barred yourself from every pub in the UK.

Plain and true. Also from England, the heritage blog A London Inheritance has posted about a pub called Jack Straw’s Castle in Hampstead. As per usual, the post has a great selection of photos past and present as well as a good amount of background detail on the locality being discussed in and about London:

Jack Straw, after who the pub was named, is a rather enigmatic figure. General consensus appears to be that he was one of the leaders of the Peasants Revolt in 1381, however dependent on which book or Internet source is used, he could either have led the rebels from Essex, or been part of the Kent rebellion. Jack Straw may have been another name for Wat Tyler and some sources even question his existence. Any connection with Hampstead Heath and the site of Jack Straw’s Castle seem equally tenuous – he may have assembled his rebels here, made a speech to the rebels before they marched on London, or escaped here afterwards.

Interesting news in the US with some final high level figures about what the pandemic did to the craft sector in 2020 as per J. Noel:

NEWS: @BrewersAssoc says the craft beer industry saw a 9% decline (driven greatly by the pandemic), which dropped craft’s share of the overall beer market to 12.3%. However the number of craft breweries grew yet again in 2020, reaching an all-time high of 8,764.

EcoBart kindly confirmed these figures relate to volume and not value, suggesting it relates to on premises v. off drinking. I would have thought that direct sales from the brewery were more profitable but that would maybe only apply to the continuing wave of the new and good and tiny and local.

Hereabout and somewhat similarly, apparently it is possible to run a massive and reasonably monopolistic beer retail chain and still lose masses of money. Josh explains:

The retailer, majority owned by Molson Coors and Labatt, had an operating loss of $50.7 million in 2020, as competition from grocery stores and restaurant bottle shops grew, and keg sales were crushed by COVID-19 restrictions… The Beer Store also saw its operating revenue fall to $399.4 million, down from $402.2 million in 2019, and $418.9 million the previous year.

I will miss the stupid name for the chain after it’s gone. Like I miss The TV Store and The Shoes Store. It’s nickname is “The IN and OUT Store” because every branch has a sign that says “IN” and one that says “OUT.” Ah, Ontario. More here on whatever TBS is here from 2015 when its end times were foretold. Relive the thrills of the Beer Ombudsman announcement.

In Japan, one effect of the pandemic has been a rise in no/low beer sales – and not to craft newbies but to established macro beer fans as Reuters reports:

The pandemic is propelling an unexpected boom in alcohol-free beer that has Asahi Group Holdings forecasting a 20% jump in revenue for non and low alcoholic beer this year after flat sales in 2020. Asahi is also debuting a new “Beery” label and has plans to expand its line-up. Main rival Kirin Holdings, which had a head start in the category, expects its sales volumes in the segment to jump 23% this year after a 10% rise in 2020 and recently revamped one of its main non-alcoholic beers.

Finally, like all of you I received the email blurb about November’s Ales Through The Ages event at Virginia’s Colonial Williamsburg and, unlike most of what I write about, I had to actually cross check what I saw with others to ensure my eyes did not deceive me. Except for an optional event on Monday morning after the main conference is over, there are only male presenters. And the topics are not particularly diverse. It’s all a bit weird to see such a thing. I can’t imagine I could travel even over half a year off given other obligations but… it’s all a bit weird.

One last thing. I came across a master list of current beer blogs. It was so 2006 when I found it. Called Top 110 Beer Blogs, it lists 157 blogs. Sweet.

I still can’t tell you anything about Project X but it is exciting and charming and… interesting. More laters. Meantime, check out the weekly updates from Boak and Bailey mostly every Saturday, plus more with the weekly Beer Ladies Podcast, at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword – when he isn’t in hiatus as at the mo, more like timeout for rudeness. And remember BeerEdge, too. Plus a newcomer located by B+B: The Moon Under Water.

The Thursday Beer News Update For A Week When My Mind Was Elsewhere

On Tuesday, I had a great joke all prepared for my proctologist, analogizing with him or her over the election results. But… well, at least in the end, we seem to have had a good result. In both senses. Not much time for me to focus on the beer industry, however, which makes this week’s beer update as much news to me as to you. Let’s see what’s been going on.

First, speaking of biological science, Stan sent out his regular hops newsletter this week and, as exemplified by the photo up at the top, decided to provide some photos from the Hop Research Center in Hüll, Germany that Evan recently wrote about, as mentioned in last week’s news update. Up there, that’s a picture of some of the Center’s germ plasm collection of long-held varieties. Want more? You will have to pay Stan for back issues of his newsletter now if you want to see the images but haven’t subscribed already.*

The biggest story has to be the member of management at Founders giving testimony in a disposition that he did not know if someone who was… well, let’s see see how the story was covered:

A transcript of the exchange between Founders’ Detroit general manager Dominic Ryan and Evans’ attorney, Jack Schulz, shows Schulz shifting from shocked to incredulous and perhaps a bit angry as Ryan claims he had no idea Evans is Black. Instead of just answering the question and moving on, Ryan digs in deeper and deeper, repeatedly asking for clarification when Schulz asks questions like “Are you aware Tracy is Black?” At one point, Ryan even claims that he doesn’t know if former President Barack Obama, Kwame Kilpatrick, or Michael Jordan are African-American, because he has “never met them.”

The Beer Law Center tweeted: “This is stupid. The “if I didn’t say it, you can’t prove it” strategy – quite simply – sucks. The law, justice, trials, and courts, just don’t work that way. Shame on Founders.” As a practicing lawyer a quarter century into his career, I can’t disagree. The person diving the testimony did themselves no favours. Plenty of rightly offended folk now rejecting the brewery like Beery Ed: “if you still drink founders , you suck.” Which is true.

Boak and Bailey proposed a scoring system this week to determine if a British pub is in fact a pub.

Monty Python’s Terry Jones was on the BBC in 1984 and discussed both dental hygiene in medieval Britain and his brewing. Wogan preferred keg to cask. Jones, having a multi-faceted shirt malfunction announced: “real beer can only be made on a small scale.” Heed ye all!

Lisa Grimm has had a timely article published in Serious Eats about the haunted history of the Lemp family of brewers out of St. Louis:

Today’s beer history installment is something of a micro-level view of my previous column on German-American brewers—but this one has a Halloween twist. The story of the rise and fall of the Lemps, once one of America’s most powerful brewing families, reads like something out of gothic fiction; and, as would be entirely appropriate for that genre, some say that they’ve never left. The story begins familiarly enough…

A great technical article on barley came my way entitled “Characterising resilience and resource-use efficiency traits from Scots Bere and additional landraces for development of stress tolerant barley” I believe from @merryndineley. Now I have to go and look again at the standard for “landrace” when it comes to barley as I’ve seen husbandry in the 1600s but when we are talking bere we are talking about something much older than that as the abstract suggests:

Potential sources of viable resilience and resource-use efficiency traits are landraces local to areas of marginal land, such as the Scots Bere from the Highlands and Islands of Scotland. Bere barley is a deeply historically rooted landrace of barley that has been grown on predominately marginal land for the last half millennia. The landrace yields well in these conditions. The project aim was to assess and genetically characterise traits associated with enhanced resistance/tolerance, and to identify contributing genomic regions.

Speaking of great technical articles, I was blessed with a copy of an article on the history of Fuggles hops by the perennially referenced Martyn which, this time, appeared in Technical Quarterly published by Master Brewers Association:

The Fuggle hop is one of the most important varieties on the planet, not only in its own right as a contributor to the flavor of classic English beers for more than a century but also for the genes it has given to almost three dozen other hops… It is surprising, therefore, that until this year there was considerable mystery over the parentage of the Fuggle—it seemed to be unrelated to any other English hop type, with a hop oil profile much closer to the German landrace variety Tettnanger—and a fair amount of doubt and confusion over exactly who developed the hop and when it was first commercially available. Now, however, research in England and the Czech Republic has convincingly answered all the questions…

Nice article in Pellicle on the realities of the beer scene in Iceland:

We had moved up to the bar at Kaldi, and the low-hanging bulbs made the copper bar top and our bartender’s shaved head shine in the dim light. I had just ordered the Borg Garún Icelandic Stout Nr. 19, an 11.5% behemoth. If you haven’t heard, beer and food are pretty expensive Iceland. Pints of basic craft styles were $12-$15 (£9-£12) everywhere, and the higher in alcohol pours were $20-$30 (£15-£23).

Even at those prices, beats the hell out of an vaguely described essay on (what Canadians properly spell as) bologna. Sums something up.

Katie tweeting on junkets triggered that a discussion wasn’t the usual monocrop of defensiveness.

There was a discussion on Facebook on the early days of the British Guild of Beer Writers awards dinners with some entertaining recollections. Martyn** recalled a night 22 years ago:

The earliest awards dinner menu I have is from 1997 – ham cured in Newcastle Brown Ale (!), accompanied by figs steeped in Old Peculier, breast of guinea fowl braised in Fraoch heather ale, pears in porter and cheese served with McEwans Champion Beer. Dinner sponsored by Tesco …

Ah, the romance… Related perhaps is this thread about traditional brewing in today’s alcopop world.

That’s it? Yup. For further links, check out the Boak and Bailey news update on Saturday and then bend an ear towards the OCBG Podcast on Tuesdays. And look for mid-week notes from The Fizz as well.

*I don’t make the rules. Stan does.
**Again with the Martyn!!!

Beer News For The Week When You Learn 1/52nd Of All Human Thought Relates To The Super Bowl

Well, that was quite a something. The game was dull and boring the halftime show was worse. But it’s over. And, really, you only get one “Prince in the rain for your halftime” experience in a lifetime. It’s all degrees of sucking from there. Otherwise, three weeks to March. That’s all I know… so, let’s go crazy with some beery news on a Thursday.

In a surprise move, the beer ads on the ~~Stooper~~ ~~Stupor~~ Super Bowl broadcast actually triggered actual discussion. It started with the odd message from ABInBev summed up neatly with this tweet.

To be clear, Bud Light is not brewed with corn syrup, and Miller Lite and Coors Light are.

Which immediately pissed off big corn. So MillerCoors sent corn farmers their beer! Since then we have been reminded that much high test US craft also relies on corn sugar to boost its strength. This is called chaptalization in wine and it is not considered good. Mainly because it is considered bad. But with US craft beer it is apparently considered – on the near highest authority – to be very good. A rice v. corn debate then broke out. It was exciting. Me, I was caught up in the moment and noted that “138 years of a massively popular rice-based beer and its cultural place still confuses some commentators.” Stan piled on historically and noted with both flair and panache:

On January 30, 1881, well before A-B took aim on beers brewed with corn, the author of a full-page article in the Chicago Daily Tribune chose the side of rice in the rice versus corn debate. The author stated, “Corn beer is not a drink for Americans or Germans. It is good enough for the Spaniards, Greasers, Indians, and the mongrel breeds of South America.” Instead the author lauded the exceptional crisp taste that resulted with rice, and added, “for years the ‘blonde,’ or light colored beers have been fashionable and grown into public favor in America.” The author also suggested most breweries in Chicago used rice, while Milwaukee brewers used corn.

Me, I’m pro-corn since at least 2008. And I am pro–rice, too. And Jeff’s from sugar beet farming stock. So we are all the better for the whole thing.

Changing gears but still on the general theme of “Knowing v. Not Knowing What’s Real” last Saturday England’s newspaper The Telegraph broke the news that no one had considered ever before – that there is a craft beer bubble! To be fair, the article mainly focused on the bubble from an investor’s point of view.

“There is still growth, but the market is now much tougher for new entrants,” says Jonny Forsyth, global drinks analyst at market research group Mintel. “The number of brands is outstripping the growth and now people with money are wising up to the market. If someone asked me to invest in a craft beer company now, I’d say ‘no way, that ship has long sailed.’”

Hard to disagree with that.* And in Colorado, a fourth brewery had announced its closing – the fourth just since 2019 began. Remember: money likes money, not fads. Apparently thermometers are sorta fads… or at least not traditional…. or someone was having a bad day. Speaking of making money, there was an interesting follow up to the news last week of Fuller’s sale. Head Brewer, Georgian Young tweeted:

Thank you @Will_Hawkes it has been a strange week with so many uncertainties for some colleagues but my great team @FullersHenry @FullersHayley @FullersGuy along with the Engineers, Tech services, Quality et al are looking forward to the next chapter friends

Then the former Head Brewer, John Keeling, tweeted: “Today I took people on a Fullers Tour, not sure if there will be many more.” Melancholy days even if the future is arguably… well, hopefully no less as bright.

Attentive readers will remember Robert Gale. He won the 2012 Christmas Beery Photo Contest. Well, Robert is living with Crohns Disease and recently had a stoma – or alternative nether region – installed. He recently tweeted about a post he placed on his blog with this fabulous invitation to readers: “Here’s my experience when I tried beer for the first time since having a new bum installed“! Here is his post entitled “Beer and Stoma.”

Once upon a time, an anonymous brewer berated R(Hate)Beer on this here blog. Now, with the announcement that it has been fully owned by ABInBev, he is not alone. Which is a bit unfair but not entirely unfair. Oddly, the former principle owner wrote on the competing – and for my money superior – BeerAdvocate:

RateBeer is a quality-focused organization, and our value to the community has always depended on our integrity, and willingness to put in greater effort to produce more meaningful scores and information. I’m very grateful for having the opportunity to serve you all. It’s been a great pleasure meeting so many of you in person, and through this more fully understanding our important role in industry, and the joy, pride and responsibility felt by so many out there in RateBeeria.

That’s nice. As I have reminded you all often, always remember there are people out there behind the blogs, forums, tweets and… what else is there? People. And money. People and money. And beer. People and money and beer.

#FlagshipFebruary is one week in and – boy oh boy – are there ever more days in the month than actual flagships out there, aren’t there. We learned that macro brewed Euro-imports are allegedly flagships. We learned that a brewery can have eight flagships. And another can have a sexist flagship. We learned that it’s departure lounge beer, “stupid” and a “legacy craft promotional thing.” It’s cloudy and new, too! We also learned that all the sponsorship were only to make sure the writers chosen to write blog posts got paid. [Ed.: we are just having a personal fugue state experience for a mo… and… we are back.] That’s nice. The upside is that it did not die a dumb death.** And this one won me (even with the “moule frites” for mussels and fries***) by proving this is not just, not solely #OldBeerForOldGuysFebruary. Plus I was reminded how wonderful McAuslan Oatmeal Stout is from a modestly priced can. Fabulous! The downside is we still have no idea what it all really means other than some sort of odd booze-laced homage to the Counter-Reformation. Whatever it is, what it is now won’t likely be what it is a couple of weeks from now. Stay tuned. I’m rooting for it. Really. Like almost 50/50 on the upside. Well, except for money for writers. I’m 100% on that especially given how much money they are getting each!

That is it. Early February ice storm out there as this goes to press. Need to shuffle along not knowing exactly when my feet will be cut out from underneath me. Meantime, look to Boak and Bailey on Saturday and then Stan on Monday for updates on these and many more good beer news stories.

*Some always try.
**An actual phrase in our household: do not die a dumb death. Like the award winner “Doubt it, Ralphie!” which I thought was a line from some forgotten early 1960s TV comedy until Dad told me that when there was a neighbourhood kid who hung around when I was maybe four who just lied all the time. Name? Ralph.
***I just can’t shake the sub-motif of Turgenyev’s Fathers and Sons.

Your First Beery News Update For Spring 2018

It all got messy mid-week. It was looking dull and then a number of big things happened. More about those things later. The best thing, a littler thing, is not really one of note – it’s that Ron wrote a few travel posts as he wandered about England as a Goose Island consultant. Not that I mind his recipes and quotations from rulings of the magistrate’s court circa 1912 but his real gift is capturing the normal life of a guy and his problem with beer. Consider the gorgeous photo he attached to one post which I have pilfered and plunked right there. I have dubbed it “Ronnui“: lovely wood and glass inside with unloveliness outside and across the road. And a man considering the emptiness of it all. You sense that even the umbrella he brought won’t be enough. A fire extinguisher serves as a warning to you. Not the sort of thing you’ll see in one of the new dipso guides to global vagrancy. Editors don’t like that sort of detail. No, this is honest stuff. Click on the image, look upon Ron’s work and despair.

US big picture: 4,900,000 fewer barrels of beer were made in 2017 compared to 2016.* A retraction of a little more than 2.5% and twice the drop for 2015. What you will hear about will include how 30,000** more barrels were consumed at brewery taprooms. That represents 0.6% of the total loss of overall production. Pick your top trends accordingly.

More big brainy stuff. I found a 2008 MA thesis on beer and tourism in Yorkshire. I found it as part of finding out more about York Brewery (1996-present) whose necktie I just added to the old man office wear collection. So not really really big stuff – but it is a 62 inch tie so that is good.

Biggish? In just two weeks two glossy quarterly Ontario-centric beer mags have been announced. Overlapping writers. Won’t last. Can’t last. Who will blink? Or will they both starve the other enough that each folds?

Pretty big. Dave Bailey announced the closure of hi brewery, the much-loved Hardknot (2006-1018). I was not shocked but certainly saddened. I was one of those who this time last year was muttering at a laptop screen saying “don’t!… DON’T sell your house to save your business!” even though I was rooting for him and his family. While others missed the point entirely, Mark Johnson gathers together a fabulous remembrance of when, among other things, Hardknot was as big as BrewDog when both were small. Big news that:

Of all the comrades that e’er I had
They’re sorry for my going away
And all the sweethearts that e’er I had
They’d wish me one more day to stay.
But since it fell unto my lot
That I should rise and you should not
I gently rise and softly call
Good night and joy be to you all.

Then? Good to see he is already planning his next phase, Guerrilla Brewing.

Big but not big. One thought that the ascendancy of “juicy” or “hazy” to the preference of “NEIPA” or, the most honest, “London murk” was as big a day as when almost everyone got to join the US small craft brewers. What next, adding makeup sparkles? As if that would happen!

Conversely, the best thing of the week is this 1975 news item on the making of Traquair Ale. Plainness and excellence.

And one last thing… hmm… how about this. Is this you?

Recovered beer snobs, also known as “geeks” or “nerds,” are generally Gen Xers who’ve spent years swirling and sniffing taster-sized samples, waiting in line for Heady Topper, and posting pictures of their beer hauls. They’ve gone through a lupulin threshold shift that carried them from IPAs to 100-IBU imperial IPAs, and then on to sours because their palates had basically grown numb to anything that didn’t blow it to pieces. But, as observers predicted, they eventually got tired. They overloaded. They grew up. And they stopped wanting to think so hard about beer.

“They grew up“! Fabulous. And not without some basis. Lisa noted that we are on the top of the craft beer cycle wheel again. Andy is noting the return to lite. I get it. I am not much interested in anything too strong and certainly nothing too cloudy, fruited or hopped. Did I grow up? Did you? Did Lew? No, not you…Lew! We all know you didn’t. He’s in the story bearing witness: “glassware is such a first-world problem.” Boom.

*my typo as to date fixed.
**See snark in the comments. I added links to BA and TTB documents that explain. The 30,000 figure is actually for unsold beer consumed in the brewery – staff drinking, spillage and samples? The increase in taproom sales (for both craft and macro) is 385,000 barrels or so. Or 7.85% of the overall gross retraction. But they are two separate sorts of numbers. The larger one is a retraction, the other a shift in format. Context: gin and whisky are up.

Fascists, Racists, Pinkos, Brewers And…

Not much inclined to write for the last week or so. Late 1970s nuclear fear retro followed quickly by 1930s Nazi fear retro. Seems our neighbours to the south hired a moron and he is turning out to be a fabulous moron attracting other morons to flit about his flame. Like last summer, one barely knows what to reach for but, perhaps unlike last summer, one knows one might need to. What to do in these troubled times? Perhaps explore how fascism, communism and racism (perhaps bundled as “totalitarian supremacism“?) has been known to brewing over time? Let’s see.

Earlier this year, Hungary witnessed a bit of a political controversy over the appearance of Heineken’s red star – which Hungarian law considers a totalitarian symbol. As might have been expected, it was apparently as much as anything about contemporary politics and the time-honoured role brewing money plays in that game.

Totes Supps can also show up in more unexpected ways. In 2016, a brewery in Bavaria was accused of offering a Nazi friendly lager named Grenzzaun Halbe, or Border Fence Half. Priced at 88 euro cents a bottle, it was considered code for HH or Heil Hitler. The brewer in the usual way explained “insisted the name and slogan were not directed against migrants, but referred to defending Bavarian culture“* but, oddly, also said they had lent resources to the refugee influx.

Then there are the old boys who, you know, just say those sorts of things. Yesterday, Jason Notte provided a bit of a walk down memory lane offering the legacy of US brewing mogul Bill Coors who was apparently quoted in 1984 for providing such comments as “…one of the best things they did for you is to drag your ancestors over here in chains…” and “…they lack the intellectual capacity to succeed, and it’s taking them down the tubes” though the resulting libel suit against a newspaper that had the gall to report his words was dropped. The old git is still with us apparently, turning 101 the other day. Other similar substantial claims were made against the brewery in those days. Interesting, then, that three years later this was an opinion reported by the Syracuse Herald-Journal of February 10, 1987 just when Coors was entering the CNY market:

“When you buy their product you are, in effect, inviting the Coors people into your home,” said Joseph Welch, executive secretary of the Greater Syracuse Labor Council. “I think anyone with a conscience wouldn’t want those kind of people in their homes.”**

But these brewers can also be ingrained into the movement. If we go back a bit further, one can look at what brewers did during the time when fascists were actually in the ascent. To the right is a very handy graph with the somewhat vague title “Birra Peroni’s strategic response to institutional pressure” from the 2016 book Accounting and Food: Some Italian Experiences by Sargiacomo, D’Amico and Di Pietra. I say vague given it illustrates, in part, this business decision from 1926 to the regime’s fall:

…the Fascist government tried to control production and balance demand and supply by controlling the supply side…. In this context, the company’s strategic response may be viewed as a compromise. Giacomo Peroni, former president of the earlier Unione Italiana Fabbricanti di Birra (Italian Brewers’ Union) was put at the helm of the new association. As the managers of the new association, Giacomo could act as an institutional entrepreneur and therefore bend the institutional change to his own and his company’s interests. In fact, despite the need to reduce the company’s production volume as imposed by the Fascist government, in his role Giacomo Peroni managed to avoid such cuts and toss them off on his competitors. This is suggested by the fact that it was precisely in those years that the company increased its production volume and sales.

Suggested?*** Hmm… Apparently, Peroni also fed demand from what are described as the “new African colonies” aka the invasion of Ethiopia. Nothing like a captive audience. Note: Peroni continues as a brand now owned by Japanese brewer Asahi, achieving apparently some recent success.

And we do also recall that the 1923 Beer Hall Putsch did lead to the army being called out, an arrest, a trial and a five year term. Well, then someone gave Hitler a pen in jail and he wrote down his evil which was shared after an early release.

What does all this prove? Well, as you can see in the footnotes, we can laugh at it. We can also support the democratic processes that stand against it. But that totalitarian supremacist is going to keep popping up. No point in pretending, offering a beer and dreaming that people are good. Some people are very bad. Having lived though an number of genocides at the youthful age of 54 – from Cambodia to the Balkans – I don’t expect that evil to change. But if we understand that it is an insidiously corrosive, inveigling tendency we should be aware that it needs being watched out for and given proper response.

*See here for more.
**See here for more.
***See here for more.