The Thursday Beery News Notes Now That We Are Entering Month Eight

How was this last week for you? I am happy to report I got my hands on a couple bottles of the wonderful Sinha Stout when I was up in Ottawa on my eyelid consult. Did I mention I have one stitch surgery coming up? It’s such a minor adjustment that I find it a bit funny.  With any luck I’ll get some more of the stuff after the actual nip is tucked in a month. Speaking of Eastern Ontario, we are told that this no actual beers were actually harmed in the incident captured in this image tweeted out by the local OPP… aka the Ontario Provincial Police… aka the Official Party Poopers according to the kids.

Speaking of official notices, I received an update… err PR email… from the Beeronomics Society team, a serious academic body looking at the monetary effects of brewing. This was the main bit of news:

…the Beeronomics Biannual Conference in Dublin, Ireland. As you know, the event was planned for Summer 2021 (we were just in the process of announcing dates). However, in consultation with the local organizing committee, we have decided it best to delay the meetings until the first half of 2022. I think we can all agree that a Beeronomics Conference with social restrictions would not be a Beeronomics Conference! 

So, put away thoughts of travel for another 20 months if that was your plan. Also attached to my personal communication was a series of links to papers issued by their membership like this, this and this – Papers in Applied Geography, Volume 6, Issue 3 (2020) Special Issue: Space, Place, and Culture: An Applied Geography of Craft Beer which included this handy disclaimer:

We recognize that craft brewery and microbrewery are defined differently in different countries. In this guest editorial, we use the term craft brewery as a universal term to denote a brewery that produces small volumes of beer and is independently, and in most cases, locally owned.

Conversely, there were a number of academic books on beer listed. The Geography of Beer costs $150. I wish I had the moolah to buy them all.

So… we’ll that’s all handy for present purposes but just don’t tell the US Brewers Association. Speaking of which, BA Bart issued a econo-tweet on the state of certain things based on the graph to the right:

…to me, this suggests Seltzer is showing its seasonality (which got hidden a bit last year with all the growth) and starting to slow from the torrential pace it has been on. AB thinks similar things, guessing it will “only” grow 50% next year…

I dunno. The drop seems to coincide with the bad news about the US economy and the failure to agree upon a stimulus package that would supper average working Joes… meaning they have less of an expectation of survival therefore less moolah to spend on White Claw. But that’s just me. But then BA Bart mentioned another factor that I don’t know if he sufficiently considered linking – not enough cans:

Ball Corp estimates that US market is short 10 billion aluminum cans in 2020. That’s not all beer (soda, other beverage also seeing shortages), but it is equivalent 30M barrels of demand going unfulfilled. Unclear how much of that volume will find a home in other packages.

Unfulfilled. I’ve been there.

Disaster is also on the horizon in Belgium as Eoghan Walsh noted:

Brussels slides towards lockdown – bars closed for a month from tomorrow. “The lamps are going out all over Brussels, we shall not see many of them lit again in our life-time…”

He noted this in response to reading an article in RTBF which I will leave as an acronym on the pretense that I know what it stands for. The article explained new measures announced by Ministre-Président Of Brussels Rudi Vervoort who “confirme la fermeture à partir de ce jeudi 8 octobre et pour un mois.” Included in the closures are:

(i) des cafés, bars, salons de thé et buvettes. Resteront ouverts seuls les lieux où l’on sert exclusivement la nourriture à table; (ii) les salles de fête devront fermer leurs portes; (iii) les clubs sportifs amateurs devront fermer leurs buvettes: les matchs se dérouleront à huis clos pour le “indoor” and (iv) les communes examineront un certain nombre de protocole et mesures à prendre pour ce qui concerne les salles de douche et vestiaires des salles de sport; and (v) l’obligation de fermeture des night shops et salles de jeu à 22 heures déjà décidée précédemment est prolongée pour un mois.

So, it’s not just the liquor establishments but a lot of other things. Frankly, me, I like the idea of rotating lockdowns to disrupt the propagation of the virus but I might be aiming for ten days straight a month. Then there would be both economic certainty as well as a good chance at medical efficacy. Conversely, Scotland. Surprise! But that’s just me.

Glenn Hendry is sharpening his skills. I liked this piece of his about the state of beer here in Ontario and latched onto the importance of recognizing loyalty during these hard times:

Erin Broadfoot, the co-owner and co-brewer at Little Beasts Brewery in Whitby, says loyal customers have been the secret to her business making it this far into 2020. “Lots of people came out at the onset to support us. There were large orders; they were sharing posts and they were telling friends to come out,” she said. “It was an amazing few weeks where we were blown away by our community’s level of support and compassion. But we know that can only last for so long.”

Speaking of Ontario and as reported by Canadian Beer News, take away beer and wine and hard liquor is now part of my forever. If the price point narrows, this could be interesting…

Just to the south, Don Cazentre told the odd story this week of a non-Covid related brewery failure… at least according to its owner:

GAEL Brewing Co. opened (in 2015) as an “Irish-American” brewery, with a focus an Celtic ales like stout, porter and Irish red, plus many of the standards of American craft brewing at the time.  Last weekend, GAEL Brewing closed, permanently… “The failure of the business rests entirely on me,” he wrote. “It was not NY State, Governor Cuomo, COVID-19 or any other excuse. The failure is because of me solely. The market has spoken loudly and they rejected our brand. I have failed.”

That’s harsh but perhaps realistic. The sort of beers I like… the sorts of things I recognize as beer have fallen out of favour. Sign of the times in these sweet tangy alcopop days. Me, I like the sorts of beers The Beer Nut likes even though most of them I will never see. He wrote about fifteen just on Monday. I don’t try fifteen different beers in a month. Not only do we fail to reflect on what The Beer Nut does, The Beer Nut may fail to reflect on what he does not do.

Where is Max? Who is the guy with the accordion?

My pal Beth, who I have never met and may never meet*, has written a fabulous knife twist of an article about the Brewers Association for VinePair, entitled “Not Heard, Not Supported, and Let Down: How The Brewers Association Lost Its Way”:

But to date, Oliver says she has received no funds, no explanation of when to expect them, and no suggested alternatives from the BA. Oliver reached out to the BA via email in March to inquire about the status in light of Covid-19, noting she understood there may be delays. The BA’s office manager, Alana Koenig-Busey*, replied to Oliver, saying she was unable to provide an ETA for grant checks.

That asterisk leads the reader to this statement: “*Ed. note Oct. 6, 2020: Alana Koenig-Busey is no longer employed by the Brewers Association.” Jings! The only quibble I have is the notion that the organization has lost its way. I’ve been mocking it for over a decade.

Stan wrote about the ownership of yeast strains and included this very “Stan found the notes from his writer’s note book because he does that” moment:

Acknowledging the source of every kveik culture is valuable for several reasons, but the suggestion that one might have an “original owner” caused me to remember a story Troels Prahl of White Labs told me a few years ago about fellow Dane Per Kølster. Kølster grows his own raw materials to brew beer in the countryside outside of Copenhagen. He is a founding member of the “New Nordic Beer Mafia” that in 2012 set out to establish a category for beer parallel to New Nordic Cuisine. Kølster headed east several years ago to learn more about traditional farmhouse brewing. In Lithuania, he made beer with a local farmer, and when it came time to pitch yeast they walked to a neighboring farm to collect what they needed. On the way the first farmer told Kølster not to say “thank you” for the yeast. He explained that because no one owns yeast it must be available to anyone and saying “thank you” would disrupt this system.

That is frikkin’ excellent. And in line with Canadian law.** Much interesting comment followed led by Lars. I am on Team Lars, too. Stan, Beth and Lars. With me in nets. We’ll take ya.

Finally, National Geographic ran a piece on Osaka that is surprisingly gritty yet references craft beer:

…I meet up with a local man, university professor Momotaro Takamori, and longtime Kiwi expat Rodney Smith in the Nishinari District, notorious for its homeless population and flophouses, not to mention periodic riots by the area’s day labourers — often targeted at the local police. “This is Japan’s biggest slum,” says Rodney, a food and drink guide, “but it’s still safer than where you or I come from.” We sip glasses of Nishinari Riot Ale at Ravitaillement, a little bar pouring pints from neighbouring Derailleur Brew Works, a micro brewery that employs former addicts and the disabled…

Not your average craft beer PR puff.

There… that is it! Remember there’s  Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesdays (this week they shit on Nickelback with the worst attempt of an impression of anyone ever) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And remember BeerEdge, too.

*Go Beth! She takes shit, deals with it and I like that about her.
**Yes, I have dabbled… and would dabble again if I had to, God damn it!

The Blursday Beery News Notes, Your Only Certainty in October 2020

Records. I have been known to hate records. But up there? That’s my undergrad bar in the fall of 1985 by best guess-timate. The image popped up on the ’80s alumni FB page by a classmate. I’m not in the picture but I can name half of those who are in there. Packed. Happy. I’ve been trying to sift clues to gleaned within the photo and the others that accompanied it. LL Bean boots were a thing. And I think a beer was $1.10 during Happy Hour according to the posted price list. We only had 200 in residence at the place and most of the marriages amongst we wee Blue Devils started off during Friday Happy Hour. We even had a song. OK, I did. You just sang It’s Happy Hour Time! over and over to “Ta-ra-ra Boom-de-ay” which was easy to remember. Duh. Two thirds of my life ago. Note: McEwans Strong. Apparently an 8% treacle based syrup. Had too much of that too often. Ephemera. But very important for some reason.

From within a similar ballpark, ATJ shared an image from just eight years later, the agenda for a conference on the state of IPA in 1994:

Rooting about in the attic where there are hundreds of books, magazines and beer pix and press releases going back to the 1990s I came upon this @Britbeerwriters agenda for their IPA conference – a little bit of history perhaps? Only drunk beer then, beer writing was 2 years away.

Much comment ensued. And more images of the detritus of that day have been located. I was quite interested in who spoke, including four PhDs… or podiatrists… plus Jackson and Protz and Oliver. Heavens. Beats the hell out of a Zoom-cast with influencers.

And last Friday, I listened to Andy Crouch’s interview on BeerEdge with Dr. Theresa McCulla, curator of brewing history at the National Museum of American History. I really liked it. Good production quality for one thing. No umms. No scoffs or chortles.  In terms of substance, I mentioned this:

Having written and researched 1600-1830 brewing history, I’m not sure I fully agree with that given the wide range and the depth of the US records that are available. But they are ephemera, from shocking slave sale notices to banal self praising poetry about brewerys owners… My main takeaway from your excellent discussion was the hope that the same primary transitory records are preserved along with objects. Email data bases and boxes of invoices are as interesting as oral histories from decades after the fact – and perhaps a wee bit more factual.

Which is exactly the point of scrap of paper ATJ found. Just a scrap of paper. And the photos. Not a spoon. I don’t get the spoon thing at all, frankly. There is a difference between symbols and records. Records matter more. So brewers, get those early emails and photocopies onto a disk or a stick or some other thingie and get it to some archive somewhere.

In other news, the shut down hours inspectors are out in England. The comments section in last week‘s noted post at The Pub Curmudgeon offered up this observation on one aspect of the new… rather, latest rules:

It’s table service only. This will be a real pain with only one member of staff, and we can’t afford to have two on at once. If there is anyone with Coronavirus, table service will help spread it through cross contamination. Instead of people coming to the bar – where we have a screen – one at a time then going back to their table, I will be going from table to table constantly taking orders, ferrying drinks and taking payments. Those pubs who have put in ingenious one way systems with collection points and screens because that’s what their risk assessment concluded was safest will have to re-think and implement a new system. In two days.

Conversely, The Sun newspaper-like object has found the one workaround at a highway stop:

…it is classed as providing an essential service because it provides food and drink to motorway drivers. The exemption means the pub — the only one at a services in the country — is not bound by the curfew and can serve between 10pm and 5am. But it is open only until 11pm — although that is still an hour longer than other boozers. Nobody from the Extra Motorway Services group was available for comment last night.

Also about wandering the roads, Boak and Bailey reached back into the letters of a Romantic poet and found out he was “Samuel Taylor Coleridge, beer geek and pub crawler“:

In Llangynog, Wales, in July 1794, he had lunch at the village inn, enjoying ‘hashed mutton, cucumber, bread and cheese and beer, and had two pots of ale – the sum total of the expense being sixteen pence for both of us!’ Note the distinction between beer and ale, there. In 1801, he briefly became obsessed with the idea of making productive use of acorns…

Time passed, and nineteen years later I found myself once again changing trains in Cambridge. I still had my notes from last time, too. Finally I was standing in front of the Free Press. Expecting to be disappointed, I took a deep breath and opened the door. I was not disappointed.

In beer writing critique, Ed posted like it was 2008 when he posted a post about someone else’s post:

…at the end, to sound a little crass, I couldn’t help but think so what? Beer might be described as hyperreal or a simulacra but if I’ve got a pint in my hand why should I care? Postmodernism might by sceptical towards reason but my reason tells me to be sceptical towards postmodernism. 

I thought the post was entertaining, a bit of a romp. My only other comment was similar but hopefully positive: “What isn’t simulacra in craft culture?” Perhaps somewhat related, another beer blog – Look At Brew out of Sussex, England – has declared that it’s time to stop:

I’ve been blogging as Look at Brew on and off for the past eight years or so, mostly focusing on the UK beer scene, a scene which has become an incredible beast. Sometimes that beast is something I want to be around, research and interact with, other times it’s something which I don’t recognise. It has changed beyond what I thought it would in such an incredibly short time.

Many have come and gone. Beer writing has always been a tough gig. Start with limited resources, search hard for a point and/or status – then wash it all down with a lacing or lashings of a generally socially mood altering drug which comes with its own gaps in understanding of the long term consequences. Then add the criticism. Hard on the head if we are looking at our writing as the end of a discussion rather than the beginning. And like many weeks, logging this stuff week after week seems even pointless sometimes…

But that, I think, misses the point. The logging creates an aggregation that displays a pattern. Last Saturday I woke up in the middle of the night and I was thinking about Blursday. Here we are. On the one hand we’ve made it six months in – with about another six until we know what is up with the vaccine roll out.  On the other, it is a Blursday. Day after day of the same. If you are as lucky as me. The boring same is pretty good. Other have not been… what… as immune. The million plus dead worldwide. The millions more now ill without any understanding of the long term consequences. And even millions more hammered economically. Makes beer blogging seem insignificant.

And you know all that already. Because we are all in this Blursday together. Sure – it’s like everyone has the same haircut… or all jam came in one flavour. So, like you I am having a difficult time determining if beer has gotten extra boring or if it is just that a receding tide lowers all boats or if my get up and go got up and went. But then I realize that it’s just Blursday and that better things are coming. Imagine the fun of vaccine day. It’s going to be a happy happy hour. I am almost… perhaps… excited by the idea of looking back at all this, all these weekly news notes posts, once Roaring Twenties V.2.0 starts up in 2021. Which is why I guess I write this. To create a record.

With that glimpse of possible cheer in the late short term, early mid-range… that is it! Enjoy yourself while you are in the pink… and remember there’s  Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesdays (where Jordan shits on the decline of Fullers rep in Ontario but then celebrates the likely return by other means) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword (where this week a bigger bum to behold on a brand is discussed. And remember BeerEdge, too.

 

Your First Thursday Beery News Notes For Autumn 2020

A quieter week. As I napped, I saw this image passing by on the internets screen this week and grabbed it for posterity. One reason it struck me was that it passed by soon after  I read somewhere how craft beer was a response to 60 or 70 years of light pilsner. Hmm… that’s an image of Ballantine ale being delivered in downtown New York in the 1950s. When the ale maker was the third biggest brewer in the U.S. of A.*

It slightly boggles the brain bucket sometimes how limited the recollection of the recent past is. A cursory reading of 1970s and 80s interviews with micro brewers makes clear that they were positively and opportunistically cloning existing beers, especially locally available imports but also beers like Ballantine ale which still existed or were recalled in very recent memory. And catching up with the good food revolution of the 1960s and 70s. Fine followers all. Sure, industrial pilsner was part of it all but, even then, aggregation and lightening the light macro lager continued parallel to the first micro wave that took off in the ’80s and into the ’90s. Anyway, it’s a lovely photo reminding us of the twenty years of maybe a perhaps arguable US ale gap. Here’s some info on the Hudson Theatre.

In the U.K. o’ G.B. etc., the upset centers this week on the new Covid-19 measures and especially the new early 10 pm pub closing order. The B and the B summed up the feeling that someone somewhere is flailing about this way:

What would help is if the Government would get into the habit of providing evidence and rationale for policy decisions. As it is, this latest feels like what you get when half the cabinet wants to close pubs, the other half doesn’t, so you agree to meet halfway.

Stonch has finally been given his proper place as a spokesperson, being interviewed on Times Radio,  opining that pubs got off lightly with these pre-announced changes, that it could have been full closure. His statement that the table service requirement and 10pm closing should not inhibit sensible trading in safe venues was at least a hopeful one. These things have been all over the place in all jurisdictions so it appears to be as much as what approach to the rules is taken as it is what role you play in the system: publican, staff, drinker. Does it work best if the place is small? Cookie has posted a post and suggested a suggestion:

Let’s adopt British Timbo Time. It’s simple. We all set our watches an hour earlier. We get Timbo to turn the smooth bitter taps on an hour earlier. Time is what we say it is. Boris may say it is 10pm. We know it is 11pm BTT. Why should we let the government dictate when it is 10pm? It is 10pm when we want it to be 10pm. If enough of us decide that right now this minute, it a 6am then by hell it is 6am.  British Timbo Time. By the people, for the people!

Elsewhere, we are told that the next months coming could be disastrous for all sorts of breweries – perhaps depending where you live and what sort of economic policies are being followed as, for example, in the US:

A report commissioned by John Dunham Associates claims that 651,000 jobs in brewing, distributing and retail “will be lost by the end of the year”, while overall beer sales could fall by as much as US$22 billion by the end of 2020. Brewing roles are expected to be the hardest hit, with the report warning 3,600 brewers could lose their jobs by year end. “The beer industry has seen a dramatic decline both in sales and jobs that rely on our nation’s most popular alcohol beverage,” said Jim McGreevy, president and CEO of the Beer Institute.

Perhaps as illustration of candidates, this is classic – but, still, pretty sure the owner was not laughing. How much financial loss does a stacked pallet of cans represent? In much more dangerous occupational health and safety news…

A barman who had his arm blown off in a horror beer keg explosion will receive a compensation payout after reaching an out of court settlement with a former employer. Jye Parker, 29, was seeking more than $2million in damages from Bar Beach Bowling Club in Newcastle, two hours north of Sydney, claiming the venue breached its duty of care. He was helping a friend set up and test a portable beer keg system in October 2014 when it suddenly exploded and changed his life forever.

Yikes. Well, yikes is a bit of an understatement, isn’t it.

Note: only about half his weight.

Quitting blogging. Haven’t we all dreamed of being released from the pinching shackle. Me myself, I passed my 17 and a halfth anniversary this month of beating the pick axe against the face of the blogs.** Anyway, “Life After Football” is packing it in but has gifted us all with a list*** of his favourite blogs of a similar sort of interest:

…there is still plenty to cheer as I can recommend all of the following blogs at the bottom of this post, as they are a terrific read.  If you can’t find something beer or booze related in this smorgasbord then you really don’t like reading about beer or pubs!

The Beer Nut is not quitting and his personal travel ban has him seeking out the what remains of the real and the well thought out:

Pleasingly, it does taste of blueberries, fresh and juicy and real. The hibiscus brings the red fruit too, of course, and it’s quite fun to explore the flavours. This is helped by the beer being neither too sweet nor too tart, the sourness level just enough to make it invigorating without trying to be a full-on enamel-stripper.

Conversely, while I agree with Jordan about what might be considered the amateur hour of micro branding, I also have little interest in the excessive time and money spent on artsy craft packaging and other surfaces where this era’s branding is place – but if you disagree with me soon there will be a book for those with an interest… though perhaps one with a wee bit of confirmation bias behind it. Speaking of which, I’m pretty sure that beer Advent calendars have been around for a while. But what is old is apparently new again to the Daily Record.

Speaking of which, it is good to see that international brewing corp. BrewDog hasn’t got full rights to appropriate “Elvis” as it has “Punk”:

…the brewer initially lost its battle to trademark the beer in the UK, but later it was overturned and Brewdog was given permission to trademark ‘Brewdog Elvis Juice’, but not ‘Elvis Juice’.  However it has come unstuck in its latest attempt to trademark the beer in Europe. EPE first opposed Brewdog’s European application back in 2018. Brewdog launched an appeal in the following year which has now been dismissed. In the case documents, the EU Intellectual Property Office ruled: “It is clear that the applicant’s submission based on the peaceful coexistence of the marks cannot succeed. No evidence actually demonstrating such peaceful existence on the pertinent market has been shown. In short…there exists a likelihood of confusion… A likelihood of confusion for only part of the relevant public of the European Union is sufficient to reject the contested application.”

Ontario Beer Store good news. Ontario Beer Store not so good news.

In far worse news, we knew this in general terms but I missed this Amnesty International press release which dives into greater detail related to the connections between the military of Myanmar and many industries including craft brewers:

Pan-Pacific announced that it is terminating its business partnership with MEHL in the wake of Amnesty’s findings and the publication of the UN Fact-Finding Mission report of 2019. KBZ and Kirin have stated they are reviewing their relationship with MEHL, while others did not provide such commitments or did not respond at all. Full copies of responses can be found in Annex I of the report. These companies all partner with MEHL in operations inside Myanmar. However, a few have global reach. Kirin is one of the world’s largest beer brewers, and its drinks, such as Kirin, San Miguel, Lion and Fat Tire are sold in bars and shops all over the world.

Govern yourselves accordingly.

And that is it! Enjoy these last few warm days – and days that you may still be allowed out of the house – and remember there’s  Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays (where Jordan shits on the second wave) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword (and this week rants about why beer awards are stupid.) . And BeerEdge, too.

*Get out your Tremblay and Tremblay. Economists always make the best contemporary brewing historians.
**Never enough mining analogies. As good as any forced if entertaining argument. Zima. Sweet Lambics. Coolers. Alcopops of one sort or another have been around for decades under one label or another. Heck, there was Lemon Beer in Schenectady in the 1830s. Marketing works.
***What the heck… here’s the list… Pub Curmudgeon, Martin Taylor, Colston Crawford, Pubmeister, Pete Allen, West Midlands Explorer, Shove It, Chuck It, Toss It, The Wickingman, Garden Hermit, Citra, Paul Bailey, BRAPA, Jane Stuart, Real Ale Real Music, The Beertonian, Mappiman’s Real Ale Walks, Tandleman, Food, Travel, Football, Beer is the best, The Travelling Barman, The Cask Connoisseur.

As Summer Soon Turns To Autumn Take Comfort In These Beer News Notes For Thursday

Hmm. Nothing of, like, a common theme out there this past week, was there? There was some great apple pressing porn to watch, for sure. That stuff is great. And my near neighbours at MacKinnon have been bringing in their hops crop, as illustrated. Fabulous. But there’s also the pending end of summer and, with it, the end of the best chance pubs and brewers had to store a few nuts away for the coming cold.  Something for the stretch until Christmas. Old Mudgie painted a bleak picture of what was to come in the UK for pubs and brewers. And a beer shop shut in Oakland… its obit just above the one for the creepy knife store shutting. And a brewery in Kitchener, Ontario is now up for sale. Polk told me so. 2021 is going to be the year of cheap surplus brewing kit. Not a cheery theme.

But that’s in the future, not in the now. Let’s check in there… err.. here. This week, let’s start over at the ever popular History Corner. Come along. Robsterowski of “I Might Have a Glass of Beer” shared it thoughts about an anti-steam brewing tirade posted in the 23 March 1862 edition of Allgemeine Bayrische Hopfen-Zeitung and even provided a handy translation:

The steam-powered breweries increase constantly in number and it seems they shall quite soon squeeze out the other breweries, or force them into imitating them. As in so many other [trades], the machine seems to make manual labour almost redundant in the brewery. The question must be asked: which beer is preferable, that produced by steam or by hand? Experienced beer conners prefer the latter. 

This goes to the idea that steam beer began simply as a next step industrial brewed beer – but I do love the idea of “factory beer” as the great evil. Because it’s all factory beer, now… right? Interesting that values which were frowned upon in 1862 include steel, lightness and speed. It’s a bit late of a date, I would have thought, for such a broad fear of modernity. Speaking of a similar thing, Jeff tweeted about Belgian Biere de Cabaret from 1851 including this  contemporary comment:

“Has a very sweet and pleasant taste, creamy, and something honeyish that is highly sought after by aficionados.” An amber-golden color, unusual for the time. It has always intrigued me, not least because of the name.

Something? Factory beer is never “something” beer. Boom, it’s there. Always or never. That’s it. Plus I like aficionados… Knut talked about that term back in 2008 but had a better one… though I would not have expected the Spanish word to be in 1851 beer commentary from Belgium… but then again it was once called the Spanish Netherlands before it was the Austrian Netherlands. Is that it?

Now, I do like the idea of #SoberOctober (even though I would have just called it #SoberTober)… except… I have never associated October with wild eye binge drinking. No big holiday, no big bowl sports game. No woo. No hoo. Which I suppose means I don’t like it. Hmm. Except it might be building on a self-fulfilling wish. No crazy reason to overdo it. So no one did! Hey, nothing changes but victory proclaimed!!

This is even weirder than #TotesSobeTobe. It was in fact with a heavy heart that I read the post with this bit of odd triumphalism:

It’s important to remember that there was no useful IRI data in 2017 that told @SierraNevada that they should make Hazy Little Thing. It took instincts, guts, and maintaining a pulse on the industry’s long tail. Doing so gave them a one year head start on their competition.

Kinda mainly wrong, no? I say wrong based on this end of year 2017 blog post (ie a primary source contemporary with subject matter) that recorded reality at that moment:

You know, much is being written on the murk with many names. Kinderbier. London murk. NEIPA. Gak from the primary. Milkshake. It’s gotten so bad in fact that even Boston Beer is releasing one, a sure sign that a trend is past it. Some call it a game changer, never minding that any use of that term practically guarantees something isn’t.

I blame belief systems. Needing to associate yourself with things. Do you associate yourself with such things? I wouldn’t mention it except that it seems to be, you know, a thing.

Hop. Not a belief. Fact. Here’s some slightly disorganized hop news. As if Brophy was really also on the other line… In other hop news – Arkansas. Boom! Who knew?

Next up? Awards. Folk were talking about awards this week. Are they just for the needy? Canadian needy awards are the worst given how needy Canadians are. Are they really too much about the fee and other money aspects? Really? I can’t believe you thought that. For me, it’s never going to get to the point that nominations come from someone other than the candidate… which is my minimum standard for a competition being of any interest. But is it also problematic due to systemic bias?

Imagine what your work would look like if you weren’t gunning for someone to tell you you’re the best, that you’ve beat your peers out this year. If you’re not chasing this particular carrot, shaping your work (even unconsciously) toward what usually gets these accolades, what do you do? Who can you be? The world might be bullshit, but maybe we can be free from the false narratives and stale aesthetics perpetuated by awards, at the very least. 

Yikes! But, certainly, when the same group of individuals own the contest, select the judges, set the rules, act as judges, report on the event, receive a payment or two and then spend the rest of the year being palsy-walsy with the next slate of fee-paying candidates, well, it is all a bit too weird, isn’t it . Too small a circle to be taken seriously. Which might be a good point – why aren’t they just really for fun?! Which is what model railroading is all about! Sorry, not model railroading… craft beer… yes, that’s it.

Speaking of model railroaders, a couple of late breaking “old guy shakes hand at sky” stories came in Wednesday. First was the troglodyte at Stone* yammering about something revolving about himself. You can go read it on your own time. But second was that weird article by ATJ advocating for less information. In particular, hiding the truth about calories in beer. (Perhaps it’s the wine press bullies.) Now, this is especially odd as the information is readily available. That didn’t stop the one Chicken Little’s solo becoming a duet:

Since calorie counts are meaningless to 99.99999% of drinkers, it’s mere virtue-signalling to call for their introduction, and an expensive pain in the butt for small brewers to have to supply for all the one-off beers they are likely to produce.

Whachamahuh? See, eleven years ago Bob Skilnik explained how easy it is to calculate the calories in beer. Here’s the story.  Here’s a calculator. Basically, it’s 250 calories to a 20 oz UK pint of 5% beer. Or 1/8th of your daily dietary requirement. Or 200 calories to a 20 oz UK pint of 4% beer. 1/10th of your daily dietary requirement. Standard. No research needed – but add a few more calories for any increase in heft. So it’s funny folk want to hide that simple truth. But the funniest thing is idea that calorie counts are meaningless to all but a few beer drinkers. Below is a handy comparison of trends for the term “beer calories” compared to “beer history” as search terms.  Now, I am not one to suggest one might want to examine one’s own life choices but if the dead end is where you are looking to find a niche of little interest, the study of beer history is clearly it.

Just another line I rode down from 2004 to now…

Finally, back to today and to reality… and as she has in the past, Beth has been very open again on her income from beer writing for the purpose of telling other freelancers to roll with the flow:

I just broke $12K for the entirety of 2020, which (despite being around 1/3 of my original 2020 income goal) is pretty damn impressive considering I’ve had zero childcare outlets for my ASD-diagnosed 3 year old since March.

I point this out to also note that if someone is going out of their way to be both painfully truthful about themselves while being encouraging to others, well, I expect that I can trust their word on other things.

Well, that’s summer 2020 going out with a load of complainers, complaints and the compliant. And me. I’m so great. Looking forward to Autumn 2020? Me too! As you do that, remember there’s  Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays (where Jordan shits on… no one!) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword (and this week rants about why beer awards are stupid.) . And BeerEdge, too.

*Wailing away at his social media presence pointlessly for at least eleven years!

Thursday’s Beery News Notes For The Clampdown

What are we going to do now? It appears the summer has ended with a thump. The clampdown. The BBC reports that social gatherings above six are banned in England from 14 September.  The nightclubs of British Columbia are now shut. Greece has shut down.  Kinda makes reading about beer a side show… kinda. Jeff, however, connected the dots and spoke for all of us when he wrote:

I’d like to raise a mug to all those workers out there who make possible the pint of beer it contains. This has been a rough year. Depending on how you count, the pandemic put somewhere between thirty and forty million people out of work. Many breweries were forced to lay off staff as volumes fell.

The BBC (again) published about the why for those being displaced in shops, restaurants and bars serving the now empty high-rise office block with particular attention paid to the underground network beneath much of downtown Toronto:

For businesses in areas like the PATH, the Covid emergency phase is not over,” says Dan Kelly, president of the Canadian Federation of Independent Business. “Yes, the government is no longer imposing closures, but effectively you may be closed because you have no customers.” While no agency has calculated the estimated cost of these closures yet, the businesses in the PATH typically generate $1.7bn in revenue annually and generate about $271m in tax revenue, according to the city of Toronto, and many have been shuttered since mid-March.

What is a bar to do when its whole model is predicated on the presence of humans? Maureen asked a similar question. I answered: “goats!”

What news of beer otherwise? First, some law and an application for municipal planning approval for the replacement of everything on one (again) Toronto City block has caused great upset. Because it is the location of a dive bar called Sneaky Dee’s:

Local Toronto bar Sneaky Dee’s could be torn down after the city announced it has received a proposal for a 13-storey building in its place. The proposal, which was submitted Sept. 4, calls for a mixed-use building that would cover the current residents of 419, 421, 423, 429, and 431 on College Street. It would also consist of a total of 169 units and more than 13,000 square metres of “combined residential and non-residential gross floor area.” Some Torontonians took to Twitter to express their unhappiness about the proposal, and a petition has been started calling for it to be rejected.

In other legal unhappiness, much has been made of the implications of the firing of many staff by Surly, a craft brewery in Minneapolis, coincidental to a union drive. “Arise, Surly Workers” wrote Dave Infante who noted an obvious trend:

In the few instances where workers in the craft brewing industry have seen through the charade and decided “lol this sucks, let’s organize,” owners have dropped the #oneteamonedream pretense with the quickness. It happened at Rogue Ales in Newport, OR in 2011; and again at Pyramid’s Berkeley, CA brewpub in 2013; and in 2019 in San Francisco, where workers at Anchor Brewing, the country’s oldest craft brewery faced a decidedly corporate union-busting campaign that featured high-powered anti-labor law firms and managers shouting “fake news” at workers exercising their federally protected right to unionize. Very cool shit, nice work all around. 

T-Rex understood what was what as illustrated to the right. Beth, too. And GBH published something a wee bit adrift on the topic but, surprise, could not come to clear conclusions. In sum:

The tension between the two narratives shows that despite businesses reopening, the pandemic’s dramatic effects on the hospitality industry are far from over… It’s currently unclear whether the Unite Here union has any legal avenue to fight the layoffs or planned Beer Hall closure.

Displaying greater clarity, this explanation about pouring central Euro lager is excellent. Effective use of social media. Twenty-seven 600 word articles on the subject could not have put it so well.

Note: not a brewery. A beer company, sure.

Note: not small. Not really even a beer company anymore, either.

More law. Ron wrote an interesting post on a question of Scots law, circa 1948 in the case of more than one case of “Dodgy crown corks”:

The defect in their condition was due to being kept in the damp cellar since February 1948. Dunn knew that corks should be stored in a dry place, and that dampness encouraged the growth of various moulds. Moreover, he failed to use the corks in the order in which they were sent to him. Further, he or his servants ought to have inspected the corks within a reasonable time after delivery, and in any event prior to using them.

Nice touch in the report on the use of “various moulds” indicating, perhaps, a particularly unpleasant multi-coloured effect.

Completely separate from either the situation today and the law, Merryn published a piece on the conclusions drawn in her thesis on pre-historic brewing – very high on the neato scale:

Brewing uses few ingredients, only requiring malted grain, herbal preservatives, water and yeast. These ingredients may survive in the archaeological record in a number of ways. Accidents in drying the malted grain, as happened at Eberdingen-Hochdorf can occur. Residues or sediments of the brewing process may occasionally survive in unusual contexts, such as in the sealed Bronze Age cist graves at North Mains and Ashgrove. Residues of barley without any other plant remains indicate the residues that result from washing the sugars from the mashed barley or ‘sparging the wort’. Those barley residues that contain pollen or macro plant remains indicate the addition of herbs during the boil prior to fermentation.

Again, and without a thought for the law, Retired Martin has again taken us to a place without the cares of the day… except in this episode of his series entitled “287,392 UK Pubs” he explains how those at the Blake Hotel in Sheffield are managing the Covid-19 social distancing rules:

3 pm on a Saturday, filling up but quieter than you’d think, a landlord giving the now customary speech. “Take a seat, fill in the track and trace, follow the one way system, one at a time in the loos, leave glasses on the table“ I felt sorry for him. “I’m sounding like a stuck record !“. “We’re trad drinkers, we miss the interaction at the bar” said the next group. I know how they felt.

Speaking of ye olden times, Eoghan Walsh published a good story of a gruit revival, something I may now have lived through two or three times. While a nod to Unger‘s clarifications on the important role control of gruit played in medieval society would have been nice, I love this level of detail:

Invaluable input came from a most unexpected source: a rich seam of human excrement mined by archeologists from the bottom of a medieval latrine. “They found the remains of hops, juniper, caraway, and bog myrtle, and they asked me how this could be possible that in one stratum of this toilet are these four ingredients appearing together at the same time,” Overberg says. “They thought this clearly had something to do with brewing.” And Overberg naturally agreed. “They have excavations for a period of 300 years, and it is all the same. It’s always hops and bog myrtle, caraway, juniper.

Lastly, The BeerNut wrote a review (no, really he did!) that contained a passage that triggered another thought:

Pyynikin has really missed the mark on “Pacific” here. There’s not an iota of tropicality about this, and nothing American either. Maybe it’s a Finnish take on New Zealand’s ubiquitous Canterbury Draught, because that’s about the only way it makes sense. As beer in its own right it’s inoffensive, and might even be enjoyable as a dark-evening sipper. I couldn’t deal with the surprise, however, and resented it for the rest of the glassful. Adjust your expectations accordingly.

My first thought was it was clearly a tribute to the possible first brewer in Quebec,  Brother Pacifique Duplessis. But then I thought… how little I care about branding of beers. Then I realized how much I have to wade through every week is basically (i) folk writing about the branding of beer especially as displayed on the container. As opposed to the beer itself … and clearly unlike the TBN above who makes note of the  missing connection. Then I wondered what else are similar categories for me: (ii) fun and pozzie but samey brewery owner interviews, (iii) conversely, greater important questions of rights contextualized in brewing,  (iv) then, conversely again, dreary cut and paste posts of others’ research labelled as “reporting” and… (v) all the superlatives. Always the superlatives. Each theme has its audience I suppose and certainly varies in ultimate value… but what percentage of the weekly collective output isn’t one of the five categories above? Sure, these things come in waves – like yesterday’s topics of food pairing and sell outs – but more would be good to add. Please advise by next Wednesday. A fella has deadlines, you know. Next big thing could be canals. Could be.

There. Done. For more please check in with Boak and Bailey Saturdays, plus more at the OCBG Podcast on Tuesdays (where Jordan points a particularly pointy finger at the letter “B”!) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

The Days May Grow Short When You Reach September, Frank, But There’s Still Time For Beery New Notes

The summer has raced by. We only have a bit of lingering warmish things left. Then false summer comes, followed by the now doubly  questionable Indian summer, then lastly a few surprisingly cool rather than cold days. Harvest is coming in. Season of mellow fruitfullness and all that entails. For the ladies to the right it included rather nice dresses. I saw this image on the Twitter feed of The Georgian Lords but have no idea where it is from. I suppose it indicates all hands on a day where there were deck as it’s hardly The Gleaners of months later on in the cycle. But, perhaps surprisingly, not unlike The Harvesters of 1565.

First up and as an excellent introduction for an effort which seeks to separate from chaff from the grain, Stan wrote about an article about wine writers and junkets and other seductions. Like the author, the excellent Jamie Goode, he uses the word “satire” but, as is usually the case with satire, it is framed as such to make a point about a truth:

Good reading from an author who writes, “Personally, I’d rather drink beer than suffer these dull, dishonest, trick-about wines.” Not sure what alternative he’d suggest for dull, dishonest, tricked-about beer.

Is it the beer that is dishonest? In some cases, yes but not always.  Anyway, excellent thoughts as we seek out the good as well as… the Goode in what’s out there to read this week. A reasonable contrasty comparison is this article that Matt noticed by Alicia Kennedy which in part covered similar ground with less of a satirical veneer and more of a personal reflection:

When I was 31 and used my passport again, it was to go to Spain on a trip paid for by a winemaker. The next month, it was a two-week trip to Italy with family that completely drained my meager savings (until I moved to Puerto Rico, this was the longest I’d ever been out of New York), and the next, it was to Scotland for whisky tasting. From 2017 through my move in 2019, I traveled somewhere pretty much every month. These professional opportunities (some personal), about which the ethics were and are always dubious, suddenly began appearing in my inbox at just the right time: after my brother passed away at the end of 2016 and I needed not to wallow, not to continue having panic attacks. 

Staying at home, Martyn triggered a lot of arge and the barge when he himself wrote triggered about changes to the small brewery taxation laws of England and Wales.* It’s all the same to me in that I think reasonably healthy taxation of beer and other strong drinks is a perfectly normal thing to do but decide for yourself:

Much of the outrage seems to come from exaggerated claims of how many and how much brewers will be adversely affected by the proposed reforms, and allegations that the changes will mean large brewers gaining at the expense of small brewers, though the group that led the call for a change in SBR, the Small Brewers Duty Reform Coalition, includes a fair number of brewers making less than 5,000 hectolitres a year among its 60-plus members.

Plus, and I presume some brewers read this so I appreciate it’s not what everyone wants to hear, the idea that the outrage is “manufactured” is not necessarily an accusation. It’s a reality that the discourse is bent and pushed and pulled for any number of reasons and interests. This is one of them.

According to the NME, 99 metal bands have signed up for a ’99 Bottles Of Beer’ charity cover:

The idea for the cover was put together by The Boozehoundz, the moniker of Scour members Derek Engemann and John Jarvis alongside Robin Mazen of Gruesome. It sees 99 musicians all singing a single line of the song, amounting to a mammoth 23-minute song.

All of which is entirely excellent.

Speaking of music, the earlier Matt in my life on these information superhighways linked to an excellent remembrance of being a teen at raves in Preston 30 years ago:

There was an abundance of places to go out to in Preston in the early 90s. The country was in recession but everyone was partying hard. Friday was rave night at Lord Byrons and Saturday was indie/dance. After a grim experience at a club in town when I was 16, Saturday nights at Byrons became part of my life. Most Saturday nights from the beginning to the end of 1991 we were there, drinking cider and black, dancing to our favourite music and forging friendships that would continue for three decades and more.

Reads as true as a witness statement in a criminal proceeding.

Andreas K. wrote about Carinthian Steinbier this week, an Austrian beer that disappeared over 100 years ago, and in doing so gave us a great intro into the world of hot rocks in cauldrons:

Carinthian Steinbier is interesting because it survived for a fairly long time, until 1917 to be exact, despite repeated attempts to completely supplant it with what was called “kettle brewing”, i.e. brewing involving metal kettles. During other research, I recently stumbled upon a 1962 article that is probably the most detailed description of Carinthian Steinbier tradition that I’ve found so far.

“Things You Gotta Try” on NPR’s Splendid Table included dipping Oreos in red wine. Oatmeal Walnut cookies in Imperial Stout anyone?

I have to admit, I have no interest in hard seltzer or hard soda or hard kombuchca and even little interest in most beer writing about cider but I do appreciate Beth’s argument that at least for the business of brewing, non-beer may be one of the ways forward:

They’re not the only San Diego brewery to fully embrace the seltzer craze. Mikkeller’s own line of hard seltzers—dubbed “Sally’s Seltzer” as a nod to one half of their iconic character duo Henry and Sally—launched in January 2020 in response to craft consumers’ changing demographic. “It’s a perfect change of pace for any type of drinker—and a cool opportunity for us to connect with a wide demographic,” explains founder/CEO Mikkel Borg Bjergsø. “It also fits with our desire to be inclusive and reach as many people as possible.”

Let’s be honest. They are end-times beverages, just the same coolers which have been with us for almost thirty years and just gak by another name. As relevant to an interest in good beer as the brand of bubble gum stuck under a pub’s table top. Mr. B. noted the latest abomination: “India pale hard seltzer.” FFS.

Finally, it was with great sadness that I heard the news about the death of Jack Curtin, dean of Philadelphia’s beer writing scene. He was a great supporter of this beer blog from day one and someone with whom I shared an interesting email relationship even if we never met. One of his greatest skills was ripping into his pal Lew Bryson, who I know will mark the loss deeply.

Enjoy the rest of your summer days. As you do, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays (where Jordan shits on church ladies and is dead wrong about coconut macaroons) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

 

 

 

*Never sure when these things apply to the whole or the part.

The Nights Have Gone Cool But Thursday Beery News Notes Go On

Achy. A bit from leaving the window open all night despite the forecast of quite cooler air. And me swimming in the big lake when its no longer quite so warm. Winter is coming. I’ve been in the lake maybe seven or ten times over the last few weeks. How long will it last? I grew up swimming in forest rivers as well as the North Atlantic Ocean back home in Nova Scotia. Lakes were always a bit stagnant by comparison. Folk call that “wild swimming” these days. I just call it swimming. Who knew the big water in the nearby big lake would be so big? Beach sand in the car. Beach toys in the trunk. Battered and beaten and happy am I.

First off, before the snow blows, Retired Martin has taken us on a trek to a pub in a lovely traditional thatched roof village in Devon, the Globe Inn in Beaford:

…turns out to be the most crafty of any place I visited in Devon. Plain but welcoming, a good all-rounder whose GBG credentials are a bit mystifying till you taste the beer. That little fridge on the right (below) was packed full of 10% DIPAs and mango sours…

Last weekend, I listened to a repeat of a short piece on the NPR radio show TTBOOK on the changes for the worse that have been imposed upon Bourbon County Stout through the sale of Goose Island to evil big industrial beer. It was particularly gratifying to see guest Josh Noel demonstrating the “nostril in the glass” technique I have been advocating for for about a decade and a half. Not unrelated but to the contrary, Mike reminded us on Twitter of the upside of the buy-out of craft:

You know when a brewery sells to the big guys and they say that it offers them more resources than they would have normally? This example shows that perfectly. Safe place for customers and their employees continue to have jobs. Just sayin.

Everyone’s favourite Midwest bar, the Olympic Tavern, that they have never visited had a rough bit of bad customer experience this week, something that highlights that during times of crisis some folk place having a beer and a Margarita high up on their priorities. Handled well. Along a similar vein, Pellicle has posted the tale of a Scottish drinking habit that, being Scots, I’ve never quite heard of:

The hauf an a hauf is traditional and modern at the same time. It’s a Scottish cultural institution we can be proud of: a combination in which to luxuriate, rather than down in pursuit of a buzz. The hauf an a hauf is about savouring both, two halves coming together to create something new, whole, and wholly wonderful. 

There must be an alt-tartan reality that excluded the generations before me as the idea that there is some long  pervasive history of buzz avoidance going on north of Gretna Green is news to me. Rather than suggesting it is a tradition, in 2014 TheBeerCast described the novelty in this way:

I guess the bottom line here is what do you want from a hauf and hauf? To get loaded, quicker? A US-style ‘Shot and a beer, Dolores’? Or to give a depth of flavour to each drink? It seems, judging from the conversation, that the way half and halves are being seen is changing, as a newer generation of beer/whisky fans indulge in the practice as a tasting exercise, rather than an end-of-shift exercise…

That makes more sense. That’s more in line with Great-Grannie Campbell between the wars being banned for life – a number of times – from the James Watt pub in Greenock even though she lived right above it. Or more likely because. Then the grandchildren being kicked out when they were sent to get a gill on her behalf.

More currently, Matt noted with some hesitancy the creation of something called the Small Brewers Forum in the UK. It is open to breweries:

The Small Brewers Forum has been formed to protect and preserve small British breweries and those who operate them. We have a successful and strong collective voice and campaign on behalf of our members to ‘fight for fairness’ in the industry. We take our campaigning to the highest level at national government as well as local government and within the brewing industry.

The published material indicates that the “only let small brewers join (sub-10000hL) so I can be sure that they represent what’s good for me without any of the big guys pulling the strings.” This makes a lot of sense to me. The numerical majority of brewers are small and have local markets. Their issues are very different from regionals and big craft. Here in Ontario, while there isn’t a second organization after OCB, the membership of that organization represents only the minority of the province’s brewers. Trade organizations structured on “craft” or geography make less sense than those with common issues based on scale.

In the ha ha dumb dumb news item of the week, Budweiser was caught echoing Eco*:

On Friday, the company wrote, in a now-deleted tweet, about two of their brands, Budweiser and Bud Light. “Reject modernity, embrace tradition,” the tweet read, telling consumers to enjoy the original beverage over it’s lower-calorie counterpart. Pictured were the sleek, modern-looking Bud Light can, along with the classic designed Budweiser beer. However, the seemingly simple message raised some eyebrows. One Twitter user, Joshua A.C. Newman, pointed out the origins of the text for the ad. “Are you deliberately quoting the first two elements of Umberto Eco’s 14 elements of Fascism?” he responded to the since-deleted tweet.

There’s that concept of “tradition” again. Calling card of the casually ahistorical.

And, as recommended by Andy, I signed up for the beer newsletter by David Infante – and was pleased to find out it was also a blog. There are a lot of beer blogs holding themselves out as online beer magazines and newsletters these days. It’s a bit sad that self-publishing is that little bit needy that it needs to hide itself behind odd labels and a thin veneer of exclusivity. Anyway, his latest blog post “Hire me, White Claw” caught my attention primarily as it confirmed what I should have known – this year’s trendy cooler White Claw is Canadian!!!** While Jordan mentioned it in passing in his recent post he did not hit me over the head with the fact. Never had one sip myself. Nope. So virtuous I am.  Plus I have Pickled Green Bean Clamato for that.

Stan has been telling tales again – this time about new hops being named and brought to market:

By announcing a name for the experimental hop previously known as HBC 692 the company signaled she is her own brand. “We were getting very significant pull (demand),” said Jason Perrault, CEO and hop breeder for Yakima Chief Ranches. HBC is a partnership between YCR and John I. Haas. “We’ve seen the impact it can have in a beer. Unique, but appealing. It was just time to give it its own identity.” The name, Talus, is a nod to the talus slopes found in the Yakima Valley. She is a daughter of Sabro, the hop formerly known as HBC 438 and commercialized in 2018.

I’m not a hop spotter myself, preferring to drink and think about beer once made but it is interesting to see how in the hop trade these sorts of things matter. Mr Stange even admitted to having been aware of the name (before the name was released) by way of  an embargoed press release – which made me wonder if new shoe lace tech also comes with embargoed press releases. You should also sign up for Stan’s newsletter Hop Queries to really keep up. It’s a blog he sends to you monthly by email.

Finally, Jeff posted a post on Wednesday about the brewing volume stats coming out of the Oregon Liquor Control Commission so far in this very odd year:

The Oregon Liquor Control Commission tracks the taxable barrels sold by Oregon breweries in Oregon. I’ve been watching to see when the June report would drop, because that will give us six months of data to see what kind of violence COVID-19 has done to breweries. The upshot: it’s been bad, but maybe not as bad as we might have guessed back in March. Thirteen of the top twenty breweries were down from this time last year, some substantially. But overall, the top 20 breweries were only down 2% from the same period in 2019.

While that is an average that is great news. If I could go back to myself five months ago, in the middle of the beginning of the stress of what was to come, and say “don’t worry it’ll only be 2% off” I’d be ecstatic. Now, it’s clear that it is an average and some are suffering more than that but for an economic snapshot that’s a pretty sweet picture.

In news of the ancient, Merryn gave me the heads up about a weekly web event put on by EXARC, “the ICOM Affiliated Organisation on Archaeological Open-Air Museums, Experimental Archaeology, Ancient Technology and Interpretation”:

Historical-archaeological Beer Brewers unite! We meet for a chat, this Saturday, 20:00h CET. It’s free, it’s open access and for anybody with a serious interest and / or experience with historic, archaeological craft brewing, anywhere in the world.

You sign up, too! Now!! I may be mowing as that’s mid-afternoon on the best day of the week. The heart of Saturday afternoon which is prep time for the heart of Saturday night.***

Here’s an interesting bit of news. An Albertan laboratory ran a study of beers entered into an awards judge-y thing to see if there were patterns in award giving outery:

The Raft Beer Labs analysis, published on its website, showed a few trends among medal-winning beers. Fresher beer was more likely to win an award. Medal winners were more likely to have a dry-finish than non-winners. Award-winning beers also tended to be clearer, with less turbidity than non-winners. Medal winners were also found to have lower free amino nitrogen levels and tended to be slightly higher in alcohol content than their target. The analysis also showed that both winners and non-winners were less bitter — measured in IBUs, or International Bittering Units — than the listed level, and both winners and non-winners had some microbial contamination, from wild yeasts or bacteria.

Interesting. Clearer, stronger and less bitter beers were preferred. The opposite of trendy low-alc murky hop bombs the blogs and micro blogs and photo blogs and podcast blogs and multi-author blogs are all talking about.

Finally, I am not sure I understand the point of this story. Why care about a brewery that many have written off? Why write and publish “Founders continues to defend its corporate culture”?

Done! For more of the good stuff but from a different view and in a range of blog formats, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays (listen as they shit on Belleville this week!) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword.**** And BeerEdge, too.

*I know – excellent, right?
**Which is sorta like saying “Soylent Green is people!” in some circles.
***Yup.
****The greatest Great Lake is obviously Lake Ontario as it contains all the other Great Lakes.

As I Lay On The Sofa During A Week Off I Daydream Of Thursday’s Beery News Notes

There. I said it. I’m off this week. I think everyone else is too as there has not been much reading to do. Or is it that I have not been reading? Look, I’ve been in a hotel for two nights in another city, an experience which was 87% comfortable, 13% covid angst.  I’ve slept in, napped, dozed and generally watched the lawn grow from various angles and elevations. And I’ve drifted pointlessly on the internets.

Maybe I just needed to get off my butt and have a look around.  So I did and to the right is my favorite and rather science-laced photo of the week posted by Sir Geoff Palmer along with this explanation:

Barley to Malt: 1972 Electron Micrograph of transverse section of a starch granule from barley (left). After the barley is grown (malted) channels of enzyme digestion (starch to sugar) in a starch granule can be seen (right). Starch to sugar digestion also occurs in our mouths…

Excellent. And made of actual science. The best read of the week has to be this story which is also a bit science focused about how animals use alcohol including a phenomenon I’ve actually witnessed, the drunken starlings at the Rowan tree:

North American songbirds sometimes get grounded when they eat too much fermented fruit. This can easily happen in the spring when migrant birds gorge on crabapples which have overwintered, or arrowwood, juniper, winterberry, and other native berries still clinging to branches. Cedar waxwings, which feed largely on fruit, are especially vulnerable to intoxication or even fatal alcohol poisoning. Certainly some of this is accidental, but birds have been observed breaking the skin on fruit, thus exposing the juices to airborne yeast spores, and returning 24-48 hours later to selectively eat the fizzy fruit.

Forty years ago in high school, we sat watching out the front window as the row of starlings did 360 flips on the telephone wire, holding on all the time but each losing grip over and over. Magic.

In more sober news, Jeff has been running a reader’s survey. Have a look.

In less sober news, Don Redmond posted a posted about a brewery crawl in my home town six months ago during the pre-times.  And he included some business-side stories, the sort of information that never comes out when folk are reporting as opposed to writing:

…he added that outside money people had approached him on occasion, asking if he’d like investors. While outside interest is obviously a good sign for any business, simply because it means others see your potential and would like a piece of that pie, there’s also a downside. Silent partners never stay silent. In fact, they tend to forget what the word ‘silent’ actually means. And since they would like to see the best return on their investment, it isn’t long before they start suggesting cost-cutting measures…

Quite conversely, extravagance reigned as the BBC reported in 1983 on the new quiches of Glasgow’s pub life. And speaking of odd food and beer but more of a not pairing, here is a tale of engineering and brewing and seafood out of the Philippines which I am not sure I can quite follow:

The conglomerate, also the nation’s largest beermaker, will plant 190,000 mangroves in coastal areas near the capital to prevent flooding at the site of the proposed largest gateway in the Southeast Asian nation. To protect these forests, San Miguel will also grow 100,000 mud crabs monthly at the 10-hectare mangrove plantation in Bulacan province, President Ramon Ang said in a statement. Mud crabs can be a source of livelihood for people in the area, he said.

On the other side of the planet, Evan wrote an excellent piece on decoction brewing which included a bit of technical detail of a science-y sort which you might expect from Beer and Brewing* magazine:

Polyphenol levels? Highest in triple-decocted beers, followed by double-decocted beers, and then single-decocted beers, with infusion-mashed beers down at the very bottom, according to a 2004 monograph written by scientists at the Czech Republic’s Research Institute of Brewing and Malting. Dimethyl sulfate (DMS) and acetaldehyde? Lower with decoction, higher with infusion, in both green and finished beers, both of which also improve in direct relation to the number of decoctions, according to a 2005 paper by researchers at Pilsner Urquell. That paper also credits decoction with improving bitterness, cold-break content, sedimentation, and soluble nitrogen.

While I can’t imagine anything more tangential to a political scene that beer in Hong Kong at the moment – this moment when their democratic rights are being stripped – apparently GBH did find a way:

By and large, Hong Kong’s craft beer community was supportive of the protests, although few bars could advertise their support openly, because the police control the issuing of liquor licenses. Now the protest chants have been silenced and banners removed because of the national security law, whose broadly defined crimes include obstructing the government and promoting hatred of China. At least one employee of a local brewery has quit his job and fled the city because he feared he would be targeted under the new law. Although legal analysts say it’s unlikely the law will have a direct impact on employers such as breweries, it does give police new powers to search and seize property without a warrant if they suspect it has been used by someone violating national security.

I have no idea which “legal analysts” speak to the potential that a regime with a massive cultural genocide on the go in one end of the country would not want to bother with craft breweries – but the author appears to still live half time in Hong Kong so there is that reality.

Beer for dullards?

Back to the science based reality, Stan posted an excellent piece that apparently could not wait for his newsletter (which you must and should sign up for) on the new hop varieties which are coming down the pipeline:

The most anticipated new name this year is whatever HBC is calling HBC 692. Releasing the name is an event is on the calendar (Sept. 9, 9 a.m. PST) for Yakima Chief’s virtual hop harvest. HBC 692 is a daughter of Sabro and depending on who is describing the aroma and flavor is packed with “grapefruit, floral, stone fruit, potpourri, woody, coconut, and pine.” She is a high impact hop, bound for plenty of hazy IPAs.

Again in less science based news, we are told that a Sam Smith’s pub posted a Covid-19 notice on Facebook (as shown to the right) then removed it then indicated that it is not participating in track and trace due to privacy concerns… whatever that means… speaking as a privacy lawyer… Not where I’d be spending (i) my hard earned and/or (ii) remaining time on this mortal coil.

Brewing science is also dangerous. But it is also tasty and even edgy as this tale from western Canada shows:

A Calgary brewery is hoping to convince beer lovers that an ale made from municipal wastewater is tasty and safe. Village Brewery has teamed up with University of Calgary researchers and U.S. water technology company Xylem to create a limited-edition batch. The water comes from the Pine Creek wastewater treatment plant by the Bow River in southeast Calgary. Partially treated water was run through an advanced purification system that involved ultrafiltration, ozone, ultraviolet light and reverse osmosis.

Perhaps even less appealing is this piece starting at the outset of this odd story about an anti-police brand of beer, there was this intro which gave me such great faith about what it takes to be a beer reviewer these days:

A fellow recently asked me if I would participate in online beer reviews.  There would be a paycheck attached.  I don’t drink whiskey (my only memory is something that would taste like a used sweat sock) and wine is like cough syrup.  I hated Formula 44 as a kid.  My mom would nearly fight me to take a teaspoonful. I got in touch with the editor of a national beer magazine.  He’s a former broadcaster and the grandson of a Stroh’s distributor.  The editor gave me a long list of smaller breweries here in the Northwest.  It’s a good jumping off point. 

Note: having worked as both a criminal defence lawyer and also with the police, I’m convinced there are certainly bastards and scumbags but there are also a lot of hard working good folk who do the things that need to be done that no one thanks them for. So I’d likely pass on the beer, too. And backing anyone fighting for BLM and other forms of holding officers and officials to account while doing better.  But without a doubt I’d never read this guy’s reviews.

How is the macroeconomic scene looking here well into month six of the pandemic lockdown? Good or horrible depending who you are:

During the COVID-19 period (from the week ending March 8 through August 8), beer category volume growth has averaged 15.3%. Nielsen estimated that the beer category would need to average 22% volume growth in off-premise retailers to offset the loss of on-premise sales — which hasn’t happened. That estimation assumes the on-premise accounts for 20% of the industry’s total volume and sales declines of 90%, the firm said.

Not helping is the reintroduction of US tariffs on Canadian aluminum which goes into those cans that are keeping good beer sales moving. One brewery notes:

Ninkasi’s CEO Nigel Francisco says it is pushing out their planning and their ability to quickly react to a changing market place. “We’re experiencing a can shortage,” Francisco said. “So, what’s happening is, there’s so much package product being sold and consumed in the market right now. It’s pushing some of the small breweries like us to supply shortages. We haven’t experienced any true supply shortages yet, but we have experienced longer lead times.”

Hangover science? Not that I am going to write about hard seltzers… but this is interesting information:

On the other hand, because it doesn’t containcongeners, a byproduct of the fermentation process that produces chemicals like acetone, acetaldehyde, and methanol, the hangover from White Claw could be less intense for some people, especially if they don’t generally experience stomachaches. “Hard seltzers have a very low concentration of congeners, which are thought to contribute to hangover symptoms,” Dr. Braunstein says. “Certain alcohols, such as red wine, brandy, and whiskey, are known to contain much higher levels.”

Finally, and as Martyn advised, BrewDog valuation has passed that of both Carlsberg and Stella each according to something called Brand Finance… according to the Morning Advertiser:

Brand Finance also used factors such as marketing investment, customer familiarity, staff satisfaction and corporate reputation to name Budweiser the world’s strongest beer brand… Interestingly, among this year’s climbers was independent Scottish craft brewer and pub operator BrewDog which bounded ahead of bar top mainstays such as Stella Artois to take 18th place…

“Craft” meaning exactly what in this context…? anymore…? ever…? BTW: also craft… while also “?”

There. Done. That’s a bit better this week. A reasonable mix, a bit of volume. And a lot less angst. I did see a dreary article which will go unnamed that combined “neo-prohibitionist” with a passing science-less denial of alcohol’s health risks** so there is bad stuff out there. Be warned. For more of the good stuff but from a different view, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

*The addition of “Craft” in the title seems to be a bit nouveau, a tad post-URL so I’m a bit confused as to branding versus identify.
**There is still no J-curve. People don’t get sick because they don’t drink. They don’t drink because they are sick… or against it as a Scottish Presbyterian or Muslim and sick… or because they just don’t like the taste and sick… or they are a child and sick. Science.

Your Mid-August Beery News Notes For A Thursday

Wow. I thought last week was dull. Not much happening but it’s mid-August, right? Starting out this week’s drafting I wondered how I’ll fill the page. That’s sorta like any August, right? It’s not the pandemic, right? Not at all. Right? To the right is an image that popped up on Twitter which I liked so much I bought the same hat. Maybe. Remember: winter is coming.

What is up? USA Today published an article on the state of racial diversity in brewing in America this week. It got a fair amount of attention, including weirdly stated attention, for what it stated but I find it as important that it was published where it was published. USA Today sits in hotel lobbies and piled next to the door in gas station convenience stores when you travel the interstates. It is lightweight and cheery and has a lot of things called info-graphics. Yet it is pretty specific in the specifics:

Just 1% of craft brewery owners were Black, the survey found. There about 60 Black-owned craft breweries out of more than 8,000 craft breweries in the U.S. By comparison, that survey found that the population around breweries was about 12.2% Black. The U.S. Census lists Blacks as accounting for 13.4% of the population.

Along those lines, GBH has published three pieces on racial discrimination on craft this week. Beth, the named editor, mentioned this passage in Part II by Toni Boyce:

A community excluded from craft’s evangelical crusade can’t seriously be expected to carry on the industry’s message or inconvenience themselves to support the industry that excluded it, let alone convince others to do so.

I mention this in particular as it connects in my mind with another reality pointed out by Josh Noel (published along with the rest of his book) that a goal in forming the Brewers Association in around 2005 was to cope with the separate – and not all savory – identities being expressed in micro brewing at that time and to form one message of one semi-plastic community.

Matt published a helpful commissioned guide to current understanding of what IPA is. Of course it’s riddled with the normal quibbly inaccuracies but, unlike most matters related to beer expertise, it actually acknowledges that it’s riddled with inaccuracies. Because beer expertise is about intentions, right? And desires. And not admitting. Anyway, because it’s self-aware its a very good guide to current perceptions:

For now I want to provide you with my own personal list of IPA styles, developed by analysing existing style guidelines published by the Beer Judge Certification Program (BJCP) and Brewers Association (BA) and then adding my own whimsical spin on them. I have used US definitions rather than those developed by UK bodies such as CAMRA and SIBA as I feel these are the most up to date and accurate with regards to what is actually being brewed in terms of IPA specifically. 

This is good. There are a few styles missing, of course, but that’s quibbles. Pre-craft* macro IPAs still exist. Beers like Harpoon IPA which were sometimes called NEIPA before NEIPA. And beers like Keiths IPA which are macro lagers but which are also somewhat popular. And Deuchars. What the hell is that, anyway? And North America has almost 180 years of continuous autonomous IPA brewing history.**  But these are quibbles. As is a snapshot of what the marketeers are making you believe these days, it’s great. Play Ron’s game, too!

I might be more sympathetic to this effort to raise awareness about greenwashing published in Forbes if the brewery were not owned by a firm that supplies a murderous military dictatorship.

Josh Noel*** published the story of that darling of that past brief era called “craft” – Goose Island Bourbon County – in this the year of pandemic:

The Bourbon County show must go on. Exactly how it will go on during the coronavirus pandemic is unclear. But as it has for the past 10 years, Goose Island Beer Co. will release its flock of barrel-aged Bourbon County beers the day after Thanksgiving across Chicago and beyond… But if the COVID-19 pandemic persists into November — which seems likelier than not — those crowds may become a public health hazard.

Of all the things that aren’t worth it these days, somehow a beer release event is very low on the list yet also very high on the list. Like: (i) who would go… (ii) and who would go? NowhuhImsayn?

Jeff complained and complained in a piece he published on the craft era Franken-glass curiosity that is the IPA glass by Spiegelau:

According to designers, the elongated snout-like bowl creates an aroma “cannon”; the Michelin-man bubble-ridges at the base agitate the beer into further aromatic heights. Curves can be nice, but these are jejune—they don’t flow naturally, but rather bulge foolishly like the barrel on a 1960s toy ray-gun.

I again remind the most careful readers that the whole thing was a bit carney as the glass is just a relabeled existing design with a few ml more in volume. Racket. Better to use a jam jar.

For some reason, the Brewers Association is keeping data it has published related to Brewery opening and closing hours private, available to the membership. Unnecessarily Masonic. And I should know! I expect it is similarly a bit pointless as Le Bart may have been foreshadowing. Kinda comforting to be excluded, too.

Well, that is it. OK but no award winner. Hah! Who needs awards? For more of the same but different, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

*If anyone calls anything before around 2005 “craft” you have to remember and sympathize as they might be a beer expert so, you know, that has to be taken into account. See if you can find a US brewing historian specializing in the 21st century instead.
**The reality is there were at least three coexisting sources acting routes to US micro IPA brewing. So far I have: (i) UK home brewing and brewing encountered on 1970s and 80s personal and professional travels both ways across the Atlantic, (ii) Bert Grant and his Canadian roots and routes in strong hoppy ales, (iii) SNPA as a clone of Ballentine as Foster explained. But don’t be looking to others to tell you that.
***Pour Le Double!!!

The Dog Days Of August Offer Similar Beery News Notes

It’s August. If the barley ain’t in, it will be soon. That’s out the outside world. In inside world news, DSL reposted the image above, the interior of C’est What in downtown Toronto. Does it really pose a problem? C’est What is one of my favourite “waiting for the train home” pubs, as noted 15 years ago and again 5 years ago. I haven’t been on a train for five months. No idea when I will again. But I will.

What’s been going on? I don’t know how to footnote a podcast* or quite a passage from one so all I can do is recommend Andy’s thoughts on the needs for independent reportage of the brewing trade. More meta arose in response to Jeff’s further thoughts on the state of making a freelance living from beer writing:

Many hours in a freelance writer’s life are not occupied by the activities that directly contribute to finished pieces, and a level of chaos emerges from all the other odd work that rattles around, inevitably demanding attention at inconvenient, unexpected moments. Let’s spend a moment unpacking them.

Responses ensued** from many including Eoghan, Maureen, Boak and Bailey and Katie. Me, it’s a mug’s game honestly entered into that often leads to this which leads to this and then oddly this.

Elsewhere, Jon Abernathy reports on the Black Is Beautiful project in Oregon:

I just checked, and the number in Oregon is now 37 on the website, though it doesn’t count Deschutes Brewery, which partnered with The Ale Apothecary (as I mention in the article), so really it’s 38 in Oregon. This is a vitally important project that shouldn’t be ignored. If you see a Black is Beautiful beer on tap, or available in cans, buy it—your dollars will help to fund the necessary change we need to see right now.

Some questions arose over the weekend as to how many of your dollars were actually helping fund change as the differences between proceeds and profits were discussed. But elsewhere real money was gathered: $20,000 and $12,000 for example.

Speaking of gathering resources against the forces of badness, I like this bit of brewing industry legal news. Source Brewing in New Jersey has released a beer called West Coast Troll to help raise funds to help Sawstone Brewing in its defense of the odd threat of an intellectual property legal action brought by one of big craft’s top millstones, Stone:

Here at Source, we do not condone bullying and we are all about supporting small businesses. It’s important to stop and remember how we got here, and how beautiful and life-changing the craft beer community is for so many people. Rising tides raise all ships and our collective focus should remain on sticking together and resisting the corporate bullying often exercised by “Big Beer,” and not on picking on one another. We stand with Stone Brewing in their dispute with MillerCoors, but we firmly support Sawstone Brewing in defending their right to exist.

Class. And solidarity. And Stone as a result has earned itself a FB page rallying for a boycott. Brilliant. Surely completely unconnected was the sudden departure of Stone’s CEO.

Historically, Martyn has told a tale again, this time about Flowers Keg ale in the 1950s and an anti-slaver posse in the 1820s in US Midwest:

Let us begin at the beginning. I knew about Richard Flower because he is an important figure in the history of brewing in Hertfordshire, and I knew he had moved to Illinois to join his son George, who was one of the pioneers in developing what was called the “English Settlement” in the territory, which developed into the city of Albany. But I didn’t know that Richard, who was born in London, had trained at Whitbread…

Health-wise, Evan wrote about alcohol and health claims for Wine Enthusiast:

“Many people are aware of the negative effects of drinking, but drink anyway,” she says. For many, she says, such internal conflict can produce a feeling of mental discomfort. “Reading a newspaper article that states that drinking isn’t that bad after all might reduce this feeling of discomfort.” 

Note: there is still no J-curve.

And filed under very pleasant surprises, while it has not often been the case, I really enjoyed something in Good Beer Hunting. I’ve too often been let down by past cut and paste jobs leaning on too heavily on the published work of others followed by the typical “one the one hand on the other” tepid conclusions. But not this week when Kate Bernot really put the old boot in the Brewers Association. Consider this bit of well deserved finger-pointery:

The BA’s assertion that it will not kick out breweries unless doing so has strong support from other member breweries indicates the organization will not take a top-down approach to eradicating racism among members. Yet experts in the business world have said corporate leadership is especially necessary on these issues.

Among other responses, it got me looking through my own archives and found (then, imagine – tweeted) this gem of days now seemingly long gone:

From the archives: “The Eight Years Reign of Craft Beer Ends” (Jan., 2015) [See this timely thought… => “One of the key PR goals of the Brewer’s Association has been control of the discourse.”] 

Not no more. Good news that story. A bit of spine. Now, if we can just get the guild of pro-am beer editors with empty pantry issues stop praising crappy PR cut and paste sweatshops I might be able to sleep at night. Similarly, the Polk says F the guilds… sorta.

Getting back to the actual life of the actual consumer, the Tand himself wrote about the joys and pitfalls of app service as opposed to table service in the pandemic pub scene:

Our next stop Mackie Mayor had similar issues. If you wanted to only have a drink, you had to sit outside – fine – and use the app – not so fine. This time it wouldn’t download on Android, but it liked Mike’s iPhone. Details required were of the intrusive nature. This took 20 minutes or so again and this time, after a ten-minute wait, decent pints of cask, in proper glasses, were brought. Overall though much more bearable. But not that great.

Not great at all.

Worse? Yes, it could be far worse. Well, there is Cowbell here in Ontario. Check out the second half of the latest OCPG podcast for the details but it’s a bit of an ugly initial mess followed by a PR mess followed by not sure what next… ugh.

Well, that is it. For more of the same but different, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

*But is a podcast even a podcast without thirty-five “umms” and a dozen snorts? Can’t wait for the new profession of beer podcast audio producers and sound engineers to arise to follow in the brave footsteps of the post-2018 phenom of beer writing editors.
**Oddly, no suggestion that beer writing editors were the solution…