Ron Meets Zoigl And Zoigl Meets Ron

Ron’s plate o’ meat

Ron’s Spring ’08 central European road trip with Andy has been fun to follow but today’s installment has to be the best. In it he uncovers a local brewing tradition played out in one small German region, watches people eat a lot of meat, finds a new hop-based spirit to drink and decides to spend the night. But the traditions of brewing this one beer, Zoigl, is a little weird:

Back at our hotel, Andy has a chat with the landlord. Yes, he does have Zoigl on. Hooray! Even though the official Zoigl time ended on Sunday (it’s Tuesday, if you’ve lost track). He has a little flyer with the Zoigl schedule for the year printed on it. They’re very well organised. Each of the five brewing families in Neuhaus takes it in turns to sell Zoigl Thursday to Sunday. Like I said, it’s Tuesday. Once a year (3rd of October in 2008), all five Zoigl families sell beer simultaneously. I’ll mark that date in my calendar.

It’s Zoigl-tastic! It’s so Zoigl-tastic I suspect if this beer were called Neuhausbrau or, say, zblat or something else I would not be nearly as interested. But what really amazes me is that there isn’t a TV crew following Ron around on these tours. Surely – if there is a golf channel and a world fishing network – there must be an appetite for a station that follows a group of eloquent middle aged beer hounds around rooting out the back woods beer traditions of small communities. And describing the local smoked meats that go with them. As they get snapped.

We need to put out nickels together and make this happen.

 

Consider Your Morning Break Options Accordingly

I thought that Tims had lost it when they introduced centralized baking. They certainly lost my trade but this is whacked:

Giving a free Timbit to a baby has cost a single mother of four her job. Nicole Lilliman, 27, was fired yesterday from her Tim Hortons job for giving one of the 16-cent blobs of fried dough to a tot. “I have been fired for giving a baby a Timbit,” Lilliman said yesterday. “It was just out of my heart – she was pointing and going `ah, ah…’ I should have gone to my purse and got the change, but it was busy.”

Can you imagine worse PR? How about Jesus showing up for the second coming and getting booted out before he’s done his coffee for annoying folks with the glow off his halo. No that would be not as bad – because that wouldn’t be firing someone for giving a baby a frikkin’ timbit!!!

Single Cask Brews: Manufacturing Scarcity Or Pure Genius?

I just about flipped out when I saw this post over at 2 Beer Guys (from the April 16, 2008 issue of The Coloradoan) about the Odell Brewing Co. (with whom I am not familiar but which I am sure is nice and run by fine folk, and all) doing a limited run of a series of single cask beers – each brew never to be repeated and the cask retired:

…Each batch of the ale, which will have more vanilla and caramel tones, will make enough for only roughly 120 cases before the recipe is retired, creating an exclusivity factor not usually associated with beer. Each 750 mL bottle – hand-corked, hand-signed and numbered – will sell for $24.99. “It’s a one-time kind of thing,” John Bryant, Odell chief operating officer, said of the process they hope will put them at the forefront of the market.

Excellent. Because we all need another mechanism to raise prices through exclusivity. But am I being fair? Am I being a rogue consumer who is too tight with the wallet. I would encourage, first, that you consider two posts by Stan from last January in which he makes a number of points relating to overly limited runs of barrel-aged beer and the effect on price and popularity. And isn’t that very last point, popularity counter-intuitive? Makes me wonder whether some of these high rated beers are a lot like the 60’s – that many who claim to have experienced them were never really there.

But my point is more, I hope, to the point. What is the basis of a $24.99 price tag on these bottles of beer? Is anything else at that price point? I trust that each of you will consider your responsibilities as an active player in the market and avoid artificial inflationary events. And, sure, it will be a price that is paid but so is “jerk tax”, that premium you pay whenever a vendor can get you for one reason or another. Why not $18.99 or $35.99? Using the math from the story, scrapping the barrel after only one use adds 450/1440 or 32 cents to each bottle or about a tenth that the corked bottle does (if what a US brewer told me last month is true.) Are you so out of control that you don’t care? Are you the sort that will run to this, that will try to profiteer even? Or will you just say no? What do you fall back on to make this decision?

Session 15: How Did It All Start For You?

I want to say one thing. Where the heck did the days of whatchure fayvrit bock go? All these questions like who’s your beer friend, what’s your best beer place? I wish we’d get back to beer and a lot less about me…or you if you are another beer blogger. But at least this one is about me and beer.

There. Done. Off chest.

So, I was trying to thing of auspicious moments on my early years with good beer. I am a lucky guy who, at 45, started in my university years interest in beer in early 80’s Halifax, a seaport town, that was interested in beer and drink and donairs and whether Keith’s or Moosehead was better house draught. A place where one could say “it’s a drinker” on a lovely day and know by midnight you;d be amongst 50 pals in the taverns, pubs and beverage rooms of our fair city’s waterfront. I’ve written about the 1980s Halifax pub scene then in an earlier edition of The Session, but here are some notes:

In frosh week of 1982, my second year of undergrad, I decided unfortunately to drink a large amount of MacEwans Scotch Ale much to my later distress. Twice that night I noticed that it went down with the consistency of HP sauce and was quite different from the local Nova Scotian lagale I had been drinking.

The next year, 1983, the college bar had a “beers of world” weekend and we all drank Dortmunder Union which came in in very thin glassed bottles with light grey labels. Not too long after, Maxwell’s Plum, an imports bar opened in Halifax.

Soon after that on Christmas Eve 1985, I ran into my high school pal, Pete, at his new gig bartending at The Thirsty Duck put on a new keg of the recent novelty arrival Guinness. We went through a fair bit of that at that pub, too.

In 1986, the Halifax scene takes another jump with the Granite Brewery (now also of Toronto) at the old Gingers location on Lower Barrington, started up its experimental brewing with a variety of levels of success. About that time, the New Brunswick micro Hans Haus or Hanshaus started in Moncton and, according to Brewed in Canada, lasted five years. They brewed a lighter lager but also a beer that I recall as being like a marzen, darker and flavourful.

In 1985 I am in Holland working and traveling in France and the UK will college pals and, again at the end of 1986, I am to be found backpacking in the UK, in the pubs trying what’s ever going. The latter time I visit the Pitfield Beer Shop which Knut visited in 2005 and buy two homebrewing books, one by Dave Line and the other by Tayleur as well as some basic equipment I expect I can’t get back in Canada like polypins. I still use some of that stuff as well as those authors’ more basic brewing techniques.

But I think the real break came when I got the November 1987 issue of The Atlantic and read the article “A Glass of Handmade” – an article that gave me a sense there was something happening in North American outside of Halifax, that was maybe like the UK, that was maybe something to look forward to. I wrote about that back here and even sorted a copy of the article for posterity in my bloggy archives. Go read it again – it’s a great snapshot of where craft brewing was in 21 years ago and reminds me of what I was thinking about when I was first learning about what beer could be.

Tra-Laa! It is May Again!!!

Is May the best month? Every year I get to March with gasping relief that the piercing cold is gone but it is only 60 days later that you can relax – just yesterday there was snow and hail…the size of corn kernels, too. No canned hams or golf balls but definitely corn. The crocus is done and lily of the valley is on its way. Even the annual two day ant infestation of the house is over. I should mow by Monday.

But April was kind, too. How many times did the Red Sox win in the last few innings, coming from behind or, like last night, waiting for the starter to fade so that they might attack his team mate – the unfortunate signing, the untested prospect or the fading star? Going 17-12 in an April that started in Japan is neither fluke nor overheated. Who would have thought May’s games against Tampa Beelzebubbians, Baltimore or KC would have meaning?