Category: Economics

The Pensive Beery News Notes For That Dull Gap Between US Thanksgiving And Christmas

Are US holidays the most liquor laced of all? Not sure. But they sure are the most extended. I get the sense that nowadays* they just go on and on, one meeting the next at some sort of transition overlap. We seem to have all been in the  HallowThanksChristEve zone for a while now and there are still weeks to go. Good thing I’m Canadian as we up here track time by following the sports calendar and the grain growing season cycles. Speaking of holidays, someone is not getting a bonus. Joe Stange shared an image of the aftermath of a disaster in Belgium. Look at that Westmalle, laughing at the Orval.

So what is going on out there? I liked this observation from The Beer Nut which could be applied to any number of things:

The best feature is the booze, delivering as it does a pleasant warming fuzziness, perfect for a miserable evening in mid-November. Overall, it’s fine, but not exactly high end, to my palate anyway.

And I came across a new mag worth checking out, Beer & Weed, out of area code 207 – aka the Great State of Maine aka the Canada of the USA. My favourite American second cousin in law Mike has an article in the December issue as does Carla Jean who offers some ideas for giving which go beyond the usual. Like taking a pal on a beer tour – or making an apple pie after soaking the apples in beer. I like that, a twist on mulled ale… or pastry stout. Think about that. Mmm…

Next – aside from my secret wondering whether it’s all an elaborate façade broadcast from a hidden Nordic mountain lair based on fantastic IT resources, access to private wealth and wicked sense of disruptive if extremely niche humour – Lars has once again produced an excellent thought provoking and well researched essay, this time pushing the history of hops back in northern Europe by more than a century or two, relying in large part on the unreliability of records:**

This, however, is the history you get from written documents, but hop usage began at a time when brewing was mostly something people did at home, for their own household, and almost none of what they did was ever recorded in writing. So we must expect that nearly all of the early history of hops has gone undocumented, and therefore we must turn to other sources of information to cast light on the early history of hops.

Personal note: this is exactly what my first beer experience in the late 70s were like. I’m a bit verklempt.***

I liked this very narrow study of Gary’s this week, a three piece article on something called Tipper Ale, a beer that relied on salt just as 1830s Albany Ale did. Except it wasn’t chucked into the barrel:

The key to the palate was use in brewing, or some use, of “brackish” water.  The brewery was at a crossing, originally a drawbridge, over River Ouse near its mouth with the English Channel. Hence the seawater story is plausible, given location and typography. I cited various sources to this effect and there were others I didn’t, as all concur in result. One of the last sources, in 1941, was the most interesting I thought as it stated both regular and sea water was used.

One of my favourite discussions in the comments has to be the time back in 2008 when yeast scientists including a Dr Dunn and a Dr Sherlock took offense at being called “eggheads” and then embraced it. Well, the eggheads of yeast science were at it again this week with release of the news building on their work to explain… something:

It has been known for some time that S. pastorianus is a hybrid of two parents, one of which is S. cerevisiae (de Barros Lopes et al. 2002, Dunn and Sherlock 2008). However, the second parent, Saccharomyces eubayanus, was not isolated until 2011, from the Patagonian Andes in South America (Libkind et al. 2011)….  Regardless of when the hybridization(s) between S. cerevisiae and S. eubayanus occurred, they are likely to have occurred in Europe, and possibly in Bavaria. It is, therefore, surprising that no European isolates of S. eubayanus have been described… Here, we describe the discovery of the first European isolates of S. eubayanus. They were isolated from a university campus in Dublin, Ireland.

Excellent. And hardly any Irish inside jokes followed at all.

Andy Crouch marked the passing in early December of a New England brewing original, his pal Ray McNeill of Brattleboro, Vermont whose cantankerous nature was summed up neatly:

Ray was also legendary for his dislike of homebrewers. During one extended rant, he told me, “I don’t care what anybody says, there’s a big difference between making beer a few times a year in your garage and reading thousands of pages of technical literature and then making thousands of beers. Beer is a weird thing. It doesn’t come with a scorecard. If you’re a golfer and you shoot 112, you know that you suck. But if you’re a homebrewer and you make a third-rate beer, you probably think it’s great. A lot of homebrewers think they’re a lot better than they really are.” With Ray, you just never knew what you were going to get. And the same could always be said for his beer. The beer at McNeill’s was legendary: it would either be among the best you’d ever tasted or the worst. Consistency was not something anyone expected from McNeill’s and that was oddly part of the place’s charm.

Beth Demmons issued another great edition of Prohibitchin’ with the focus on Amie Ward and her project to make drinking establishment safer places:

“We [employees behind the bar] are in a very unique position because we are everywhere all at the same time. We hear everything, we see everything, we’re touching tables… we are in a perfect position to become those bystanders that really help change that landscape.” With this eye-opening knowledge and experience, Amie realized many other people weren’t able to manage health, stress, or sharing the responsibility of community safety in the same ways she had been able to hone over the years. “I saw my peers not taking care of themselves [and] really developing poor habits that were not going to suit them for the long haul,” she says. “That’s how I came up with the idea for The Healthtender: melding those two worlds together of wellness and hospitality.”

Turning to the end times, I used to post various noodly noddlings under the heading “This Is How Craft Will Kill Itself” from time to time and, in these fading days, it’s interesting to see how some predictions came to pass and how other factors I couldn’t have imagined contributed to the fall. For example, lack of differentiation posing as critical differentiation is a fatal flaw, as illustrated by this article:

“It’s a pretty neat thing when you go to a place that has a lot of beer selection. You’ll notice a huge variety of beer labels, and it is something that craft beer people look to,” said Scot Yarnell, brewer and owner of the downtown Earnest Brew Works location at 25 S. St. Clair St., Toledo. “They want a unique beer, flavor wise, and they also want a beer that has a unique look to it.”

There’s of course nothing unique about the look of what’s on the beer shelves these days any more than the identi-craft beer in the cans. Fadism gave birth to herd mentality homogeneity. Like gaudy late 1990s web design, there is a certain sort of vomiting bubble gum machine tone to the confusingly cartoony look that signals the trade friendly “blinders on” approach is engaged. But how does this help encourage the consumer – especially when mixed in with the continuing trade narrative’s reliance on tales based on amnesia, flat out untruths and revisionist bullshit mixed with earnest finger wagging over supposed myths that serves the residual wisdom of haut craft culture?**** Even those seeking the solace of knowledge in an honest off-flavour course offers an affirmation in the negative, as Jordan was good enough to admit:

Framed the off flavour training for next week’s class as “Well, you’re never going to be able to turn that switch off, so next week I’m going to ruin fully a quarter of the beer you’ll ever drink….”

Downer. No wonder the value proposition has gone all a’wobbly now in the face of these broader harder times. And no wonder things are as down, as Pete Brown shared in The Times. It’s a good read… but I am not sure I can agree with the proposed treatment as it looks like more of the same:

Refocusing on the aspects of “craft” that big corporations will always struggle to replicate could be key. “Local, independent craft breweries do far more than just make great beer,” said Richard Naisby, acting chairman of the Society of Independent Brewers. “They embed themselves in local communities, create jobs, and add value to the local economies they call home.”

Maybe. Could be. If you get rid of the phony and the baloney – and the kiddie cartoon profiteering prophets – and I also suppose if these fine locals have each  paid their suppliers and the folk losing their jobs. Might be nice if enough of them just found a way to make great beer at a good price, frankly. Time to start talking about recession proofing, brewers. That might take a bit of change.

Speaking of which, an interesting and somewhat related call to arms crossed my eye in the course of me legal readings this week:

The Cannabis Council of Canada (C3) has called on the federal government to provide “immediate financial relief” for the legal cannabis industry and end the “stigmatization” of legal cannabis that allegedly limits progress on the key public health aims of legalization… According to C3, while the current framework has been “a financial success” for governments and provincial monopoly distributors who apply mark-ups, it has also been “a bloodbath” for investors of all sizes within Health Canada’s licensed producers and processors framework.

Hmm… dunno. Pretty sure I don’t want my tax dollars saving the less than half decade bubble economy of the Canadian grass trade. Think about it. Could it maybe just be that both craft and dope have to face the fact that there is no market for every investor who believed in a dream of easy cash from selling swanky new forms of intoxicants in each and every neighourhood? Is that what they mean by they “add value to the local economies they call home“?

I leave you there. That enough for now… you’ve had enough… take a break… when you’ve done that, please check out the updates from Boak and Bailey hopefully now again mostly every Saturday and also from Stan more now on a Monday than almost ever! Check out the weekly and highly recommented Beer Ladies Podcast. The OCBG Podcast is on a very quiet schedule these days – but it’s coming back soon.  See also sometimes, on a Friday, posts at The Fizz as well (Ed.: we are told ‘tis gone to 404 bloggy podcast heaven… gone to the 404 bloggy podcast farm to play with other puppies.) And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… in 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable… not sure this went very far…) Plus follow the venerable Full Pint podcast. And the Craft Beer Channel this week on Youtube. Plus Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There was also the Beer O’clock Show but that’s now gone after a ten year run… no, it is back and here is the link!

*Excellent usage, no?
**See from the archives “One Brewery and the Problem with Records” from 2015. 
***h/t Cookie.
****Oxymoron.

The Dubious Thursday Beery News Notes For That Great Twitter Exodus

It’s been crazy out there. Election results are in. What the heck happened, other than we all have a new leader? And we say the end of that freakish warm streak that saw the garlic sitting around for an extra month before I got it in the ground. And Bills even lost to the Jets. My buddy Ben was there, went hard.. and then suffered. The beer was both a good choice and not maybe such a good choice. I understand this is in fact not live action footage from later that night. But it might  be similar. Me, I am too old to get up to stuff like this.

What’s up? Brewery altitude, that’s what!* That was in fact a new subject raised this week. A new one in Bavaria at 2,244m it will be the highest brewery in Europe.  Lion Stout was also brewed at height in Sri Lanka… until it wasn’t:

They don’t any more, having transferred down to sea level, but they and all the other high-altitude breweries in British India, all over 2,000 metres up, in the Himalayan foothills and the Nilgiri Hills in the south, had the same problem, and had to do 3-hour boils of the wort.

I’d be needing the meters above sea level listed on every can of beer I buy now. Aaaannnnd what else? Brewdog. Not again. Sells its beer in Qatar through the state. Set to make zillions broadcasting the World Cup in its pubs. And then pretends to take the high road. I know no one cares as we’ve all been here before but the moments need to be recorded because otherwise no one would believe it. Plus – the beer may well suck as well.

Speaking of questionable foreign marketplaces, this is an interesting chart describing the rise and fall of wine consumption in China from 1995 to 2021. Made me wonder what’s up with the beer market but you have to cut through this sort of PR inflected haze to determine what is really happening:

Beer sales are declining in China, but there is still room for expansion in the higher end of the market. And while Budweiser’s brand identity in the U.S. is irredeemably low end, in China the idea of luxury Bud is completely marketable.

The Foreign Agricultural Service of the US Department of Agriculture issued a report on beer in China back in January 2022 which indicated that the beer market was tracking that of wine, peaking a year later in 2018. Interesting that the USDA focuses on Covid-19 as the cause of the retraction and not general  economic contraction.

And Stan unpacked the far more localized retraction of Lost Abbey that I mentioned last week and, as per usual, had more intelligent and better informed observations:

Lost Abbey made its way into pretty much every trade-related conversation I had after their right-sizing story posted Tuesday. Whether the people I was speaking with were at small breweries content to remain small, at somewhat larger (but not really large) ones in the midst if figuring out how large they should be, or hop vendors who sure as shootin’ need to know how their customers are doing, the news was not shocking.

Speaking of tough economic times, Boak and Bailey wrote some interesting thoughts on the effects the recession has had on the value of each pint:

… if you’ve gone to the pub intending to drink, say, three pints, because that’s what the weekly budget will permit, you want each one to be at least decent. Perfect, really…  These are challenging times all round, with energy prices, staff shortages and poor quality blue roll. Beer businesses are popping out of existence, or getting mothballed, left, right and centre… Well, it’s never the right time to be a dick about these things, but it’s also perfectly reasonable to expect a £5+ luxury – that’s what a pint has become – to spark joy. Pubs which can continue to provide that will do better business in the coming months.

When you go, you want the joy. Like Ron who explained the experience of going to a beer event of some sort in Brazil which, as usual, reads like a mid-century American theatre piece, perhaps by Tennessee Williams:

I bump into Dick Cantwell outside the hotel. He tells me that the event has been delayed until 6 pm. 
“Someone just told me it’s seven.”
“The WhatsApp group says six.” Dick says.
My money is on nothing happening until 19:30. At the very earliest.
I get back to the other hotel at 18:30. Obviously, fuck all is happening. We are in Brazil, after all. I spot Gordon and we idle up to the bar. We get stuck into cocktails. I go for the safe Caipirinha option. While Gordon’s G&T comes out orange. With star fruit in it. 

Sounds magic. Until the rains came. And the political rioting. Speaking of being on the move, this was the week that the long march from #BeerTwitter to #BeerMastodon really began in earnest. I know that because I first saw the link to Ron’s story on the new world order and not on Twitter. This now is clearly the future. Still, in his weekly Sunday newsletter, Jeff looked back over his shoulder:**

Welcome to Twitter Death Watch, week two! For those of you who aren’t Twitter users, it was an exciting week, as Elon Musk fired much of the staff, threatened advertisers, and complained constantly and bitterly, making me wonder if the service may really go kablooey. 

Me, I look forward – but it is clear people are scrambling. While those shy bloggers hiding in subscription only newsletters are sending emails asking me if I want to join a private chat space they run (Ed.: Super Creeeeepy!!!) #BeerMastodon looks like it may well put the “pub” back in public discourse. Will cheap claims to expertise hold the same sway in a multi-channel universe?

Finally… BREAKING: In an other step in a series including beer words have no meaning and beer styles have no meaning we have brewing itself now has no meaning.*** Yes, expertise in beer is a wonderful thing. The less you know the more profound it is.

I think that is it for now. Good thing it is not all about me. Please check out the updates from Boak and Bailey hopefully now again mostly every Saturday and also from Stan more now on a Monday than almost ever! Check out the weekly Beer Ladies Podcast. The  OCBG Podcast is on a very quiet schedule these days – and also sometimes, on a Friday, posts at The Fizz as well (Ed.: we are told ‘tis gone to 404 bloggy podcast heaven… gone to the 404 bloggy podcast farm to play with other puppies.) And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… in 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable… not sure this went very far…) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There was also the Beer O’clock Show but that’s now gone after a ten year run… no, it is back and here is the link!

*Dad joke.
**Entirely ignoring Biblical advice!!!
***And beer writing is not even about beer any more. A good piece of writing but a very odd place to publish it.

The Fascinating If Not Captivating Beery News Notes For November’s Start

November. Yippee, November! No one ever said that. Maybe if you were born on the first of November. Or in New Zealand. A New Zealander born on the first of November might be feeling they hit the jackpot, come to think of it. DSL might, too. Speaking of which, the Austrian Beer Party is saying yippee or whatever it is you say thereabouts. Still at 10% in the polls, down from 13% a month ago but no joke:

An upstart satirical party whose flagship policies include an unconditional beer allowance for every citizen and municipal lager fountains has come out of nowhere to win fourth place in national opinion polls. Founded in 2015 by a charismatic punk rock singer, the Beer Party was until very recently a fringe phenomenon in Austrian politics, scraping only 0.1 per cent of the vote at the last parliamentary election in 2019.

What else is up? I need to make this snappy. Things to do. Naps to have. Hmm…. Crisp Malting issued its 2022 Harvest Report which contains some startling observations about the climate:

It was the sixth driest summer on record and the driest since 1995, with just 62% of the usual summer rainfall. Additionally, we also saw more sun than usual at 115% of the 1991-2020 average. As a result of all this weather, it was the earliest barley harvest ever – some fields were cut on June 29th – and by July 19th, 70% of the UK winter barley harvest was cut. In the 50s and 60s, this would have been a month later, in August. Harvest in Scotland closed out earlier than usual also, another demonstration of the impact climate is having on our agricultural calendar.

Jings. Word is by 2042, the harvest will take place in 2041 a full twelve weeks before the time of planting. Canada is also having a bumper crop – and seeing higher prices for the wrong reason.

And I’ve come across something I am not sure I’ve seen as much as I thought I might – a review of the Good Beer Guide from Phil Mellows of British Beer Breaks who attended the book launch:

The strength of the Good Beer Guide, and what makes it different from, and in many ways better than, competing guides, is that the people picking the entries are so close to the ground. They know exactly what’s going on with the pub, because they drink in there week in, week out. This is also a weakness. A pub can fall out of favour with these individuals for all kinds of reasons that may be obscure to the occasional visitor. And there must be, it seems to me, a growing pressure on the decision-making resulting from the limit imposed on the number of entries allocated to each county or region.

Economics abounds. Muskoka buys Rally. Bench Brewing and Henderson sorta maybe merging. And Jeff has it right – Ommegang has lost its way.  Another sign of the times? Lost Abbey is cutting back:

The Lost Abbey’s co-founder and managing partner Tomme Arthur says the scale-down is an acknowledgment of vastly different market conditions than those of the brewery’s sales heyday seven years ago… Arthur says he hopes that reducing costs, particularly on rent and property taxes, will mean the brewery can maintain its staff of roughly 35 employees. “You can’t get small enough quick enough if you’re trying to protect the flank,” he says. 

I’m worried. Not about beer. There will always be beer. I am worried about my problem with Twitter. If we lose Twitter there’s bound to be a new problem for me that will replace my problem with Twitter. I’m having a look at Mastodon but  who’s over there? 100% of everyone voted to not “Quit the Twit” in my scientific study. And what will I do without it, without for example good folk going all pointy finger over a history of lambic which is an accusation of all other histories of lambic? I quite like “jeremiads full of invective“… although he’s misspelled jeroboam, hasn’t he. Sad.

Sadder? A thieving beer guzzling monkey in India!

Matty C has also asked a question of verbiage. Specifically the use of Helles:

I’m talking about ‘Helles’, and how it’s become the latest in a stream of buzzwords the lager machine has sacrificed to maintain its youth and vim. But why this particular terminology, and how did it take hold? How accurate are modern brewers’ renditions of this classic Bavarian style? And does what a beer is called really matter, if people are enjoying great lager as a result?

I like my words to mean what they mean and not mean what they don’t mean. Otherwise it can lead to things.  Ron found himself lead to things and in a bit of a pickle out and about on the Brazilian beer tourism scene again:

Last full day in Brazil. A bit weird. An election and the clocks changed. Plus everything in the centre of Florianopolis is shut…. It’s going crazy outside. People clearly think Lula has won. I hope that’s fireworks and not gunfire.

I trust it all worked out.  Speaking of travel and a bit more sedate sort bit of travel, B+B took us to Cologne, Germany this week and laid down a new law:

We decided on a rule: you need a minimum of three beers per pub on a Kölsch crawl. The first one will taste weird because it isn’t the same as the last you were drinking. You gulp that one down. Get the city scum out of your throat. The second, as you acclimatise, allows you to pick up distinct aromas and flavours. How is it different? Why is it different? The third allows you to appreciate what’s in front of you in its own right, and decide whether you want to turn this into a real session. Or walk on. Because you’re never far from another.

In brewing history this week, Gary highlighted the upcoming 2022 Chicago Brewseum Beer Summit and, elsewhere, @AfricanArchives wrote about a moment in history that I had not heard about – The Battle of Bamber Bridge which saw US soldiers fighting each other in England in 1943… and the local English publicans taking a side:

In 1943 Black American soldiers faced off with white American Military police during World War 2 on British soil. Black American soldiers had to fight their own white American soldiers, while in England, where they were fighting the world war. …when the American Military police found out that their own black soldiers were drinking at the same pubs as white people, they went in to arrest them. The people in the town got mad about that treatment and decided to then turn their pubs into “BLACKS ONLY DRINKING PUBS”

Finally, a less inspiring story came to light just when the blog post was going to the presses. Ben Johnson posted an excellent exposé on one Ontario brewery facing little public condemnation after allegations of sexual harassment:

It is unfortunate then that, when the City of Kitchener recently opened up their Requests for Proposals (RFP) process to find a “non-premier brewery partner” to serve beer at the Kitchener Memorial Auditorium Complex and Kitchener Golf Courses, they awarded the contract to Four Fathers Brewing Company in Cambridge. Unfortunate, of course, because in 2018 Four Fathers founder and University of Guelph Professor John Kissick actually was charged with two counts of assault and one count of assault with a weapon. Those charges were ultimately dropped in 2020 when Kissick entered into a peace bond with the party who brought forward the charges, but to craft beer drinkers and any feeling humans who watched video of the (alleged) assault (myself among them) the incident likely left a bad taste in their mouth.

There. Nothings like ending on a crummy note. For better news, please check out the updates from Boak and Bailey hopefully now again mostly every Saturday and also from Stan more now on a Monday than almost ever! Check out the weekly Beer Ladies Podcast. The  OCBG Podcast is on a very quiet schedule these days – and also sometimes, on a Friday, posts at The Fizz as well (Ed.: we are told ‘tis gone to 404 bloggy podcast heaven… gone to the 404 bloggy podcast farm to play with other puppies.) And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… in 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable… not sure this went very far…) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There was also the Beer O’clock Show but that’s now gone after a ten year run… no, it is back and here is the link!

The Beery News Notes For When You Dream Of Sweater Weather

As you all know all too well, I taught English to rude high school kids and bored adult evening classes in Poland in 1991. So sweater always strikes me as a word that should raise and eyebrow or two:

Student: “You wear that just to sweat in it!?!?” Teacher: “No, it’s for when it’s cold.” Student: “So… you don’t have something to wear when you sweat?” Teacher:  “Well, there is a sweatshirt, sure.” Student: “Wait, a sweater and a sweatshirt and different things?” Teacher: “Yes – but a sweatshirt is not a shirt.” Student: “WHAAAAT??” 

(Next class… you have to explain what a “bunny hug” is.)  I was thinking of sweaters, sweatshirts and bunny hugs as I did crofter cos-play all weekend out in the yard. I should feel guilty for wishing away the warmth as I dig, haul, dig, haul, get lightheaded, sit, get up, dig, haul… repeat… daydream of sweater weather… have a cold beer… plan putting the garden to bed for winter… shorter nights… and sooner or later nap. And to dream of sweater weather. Cooler weather. OK, maybe not that cold.

Good to have dreams. Many are living theirs at the Great British Beer Festival. Not Matthew sadly – but many others. Lots of happy faces at the hashtag even if Des de Moor can’t find enough mild. Ruvani held court. And Ed posted this excellent cheat sheet clearly created in some sort of trade feedback meeting setting. SWOT. About cask ale. See? I can read the big letters up top. It’s interesting in a direct sense but also in an indirect one.* It’s an interesting sign of hope that something can be worked out. Best line. “Lost Expertise From Staff Leaving” under threats.  And the worst?  “Learn From Craft.” Don’t be doing that sort of thing.

Speaking of doing, Ontario small rural brewer John Graham of Church-Key Brewing in Campbellford continues to volunteer as a driver of goods and people in and out of Ukraine. I am absolutely struck by his dedication to humanity and the effort he is putting in towards that end. Here’s a video from Monday of what he doing. What’s he doing? Doing good.

What else went on this week? The Morning Advertiser in the UK published** a very messy argument in favour of ramming the square peg of today’s range of beers into the round hole of the reasonably now long departed concept of “craft” referencing such terms as “real craft” “craft-washing” “craft-style beer” “craft-influenced beer” and “in the style of craft” for fear that otherwise “the craft beer scene will be watered down”!  I am not sure if I missed the time loop portal but that argument is about a decade too late. Stop digging up the empty grave! It’s all about fruit sauce, adjuncts and scale these days.  And money. And, by the way, who would have predicted back in 2005 that the much maligned too sweet and reasonably sour and slightly funky dud known as Chapeau Exotic would have ended up as the archetype for craft beer in 2022?

And there may not be enough money going around these days, according to Heineken:

The company recorded 24.6% organic growth in operating profit, while it generated sales of €16.4 billion, a rise of 22.4% on an organic basis. However, Heineken said that while consumer demand has been resilient in the first half, “there is an increasing risk that mounting pressure on consumer purchasing power will affect beer consumption”.

But while Molson Coors is forecasting a similar low coming in from the horizon they have taken that possibility into account:

A year ago, Molson Coors began trimming its portfolio of lower-priced beers to focus on more other options. Some investors wanted the company to ditch the segment altogether and instead focus entirely on more expensive beers, which have performed better in recent years. “What some would regard as an Achilles heel, in the past, has positioned us perfectly at the moment,” Hattersley said. “Some of our competitors only operate in the premium space, which is obviously not a place I’d like to be as we’re heading into what’s clearly going to be tough times.”

Always interesting to see beer businesses seeking to be where the beer buying public is going to be. People can’t buy what they can’t afford.

Note: Canada waaaaay over invested in pot. 425 million unsold tons destroyed in 2021.

The scene. The poem.

Breeze Galindo is the focus of this month’s edition of Beth Demmon’s Probibitchin’. She’s a west coast turned east coast brewer who is also involved with the Michael James Jackson Foundation for Brewing & Distilling:

“Garrett had never heard of me at all,” Breeze laughs. That changed when an acquaintance on the West Coast reached out to Oliver to recommend her as an MJF Board member. (Note: boost! your! friends!) With Other Half’s blessing — and a glowing reference — the position was hers by October 2020. Now with the Foundation’s resources, Breeze hopes to take it to the next level by chairing a brand-new mentorship program, slated to formally launch this fall.

Jess of Boak and Bailey published an excellent piece on a disappearing aspect of pub architecture – the function room that served as the location of many of life’s milestones in the past:

You’re dealing with customers who are struggling emotionally and can’t or don’t want to have boring conversations about logistics. Undertakers are trained to deal with this; publicans not so much. And they can’t be sure about how many people are going to turn up – “No, we’re surprised too, we didn’t think he had any friends!” – and so fixing a price that works for both parties is a challenge. Because of a general trend towards hosting weddings in posher places (country hotels, stately homes, the Maldives) it’s also harder to justify holding a room that only does any business when someone dies.

Long time pal of this here blog and fellow Scot abroad Alistair Reese of Fuggled fame has had a very interesting article published in Pellicle this week on the rise of Murphy & Rude Malting Co in Charlottesville, Virginia:

Sitting by the open roll door of an industrial unit in the historic Woolen Mills district of Charlottesville, Jeff, owner and maltster at Murphy & Rude Malting Company tells me how he started learning about craft beer’s supply chain as a result of the new law. Jeff had assumed that in a state in which agriculture plays such a significant role in the economy there would be several malting companies already in-state ready to work with the coming tsunami of new brewers. What he discovered shocked him, there was not a single malt house in the entire state.

Note: the image next to the story above is not related to the story above but I liked it so much when I saw it this week at a store in town that I added it anyway. Sorta ag, though, right? Rude ag. What would the children think it meant? Rude. Ag rude.

And finally in sadly negative news,*** a small brewer in Canada’s tiniest province received a whack of play hate cowards this week when it posted images of the Prime Minister’s visit.

“So within a few hours, we had thousands of comments, we were getting hundreds of private messages, we are now getting phone calls to the brewery and all of these comments are extremely negative, vulgar, there is a lot of profanity being used, sexualizing our staff,” Murphy said in an interview outside the pub. 

Nutso.

So there you are. Have fun. But not too much fun. You know what I mean. While you exercise moderation, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the mostly weekly OCBG Podcast on Tuesdays or Wednesdays and sometimes on a Friday posts at The Fizz as well. And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable.) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now winding up after ten years.

*No, I don’t know what I meant either.
**Word spread through a Mudge-Alert!
***Finally more unnecessary neg – or perhaps just this week’s clangers – conveniently all lumped together down here for easy and brief reading. Or ignoring. First, we have a complaints department update… I am not sure which complaint is worse: the beer, the scoring, the basis for the scoring or caring about the first three. And perhaps relatedly, there was a sighting of the denialists oath this week – craft beer working conditions are apparently A-OK… so stop your complaining… as if that makes a difference. And, sticking with the theme of wasnotwas, the style experts have now determined (in a bit of a bizarre twist) that style is not a construct so much as a result… meaning any trending branding label can go on any old thing. Takes experts to tell you that there sort of thing… or not thing… beware! Beware too those who think appreciating this all stuff requires professional expert guidance! This too!! The fruits of these scholars are a glory to behold. Also really beware of the long thread that makes something pretty simple look reeeealllly hard – you can usually spot one of these by first going right to the end to see what the point is. In this case, trying to sell you consultancy services! It’s a frikkin’ dog and pony show! Because there is no way anyone in the trade could figure out the tap configuration of their bar. PS and finally… it’s like there’s a few sentences missing, with all due respect, as doesn’t this only make sense if books, beers of the world bars, pencils and note books, trade gatherings of any sort, telephones, word of mouth and you know humans talking to humans did not exist prior to 1990?

The Death Defying Mid-July 2022 Thursday Beery News Notes

That’s a bit of a bold claim. Death defying. But, having checked the stats, I am 98% sure that no one has died as a direct* result** of reading the weekly beery news notes. I also can confirm that no one has been harmed by reading Taste, the recent memoir by Stanley Tucci.*** It is mainly about his life with food. I finished reading it just yesterday. If you need any assistance in identifying what I am talking about, that is actually the book’s cover just there to the right.  No, really. Taste about his life with food and people, too, and makes for good light reading except when life was not light when it is actually a bit better. Recommended – especially as he includes recipes. So it is a 87% memoir and 13% cookbook… or recipe book. Which is good. I thought when finishing it… I have never read a book about beer that is remotely similar. I wonder why.

Enough about me… and Stanley.  First up, some history. Martyn has opened up a very interesting discussion on the question of medieval England and whether they actually didn’t drink the water – something I also doubt – by excellently questioning society’s capacity to replace it with ale:

The population of England in 1300 was approximately 4.25 million. If we leave out those too young to drink ale, that equals about 3.5m “adults”. The recommended liquid intake is 3.5 pints a day. So if they are only drinking ale, those adults are going to require a little under 560 million gallons of ale a year, minimum – and much of their time would be spent doing hard labour under a hot sun, when the requirement for liquid might be as high as ten pints a day…

Now, I am not going to get all linky and suggest that the initial conclusion drawn is incorrect (as I suspect it might be) but I would like to add a few assumptions into the mix which might also make it not entirely correct. While Martyn has quite rightly deducted kids from the calculation, I would suggest a few other points. First, there is no need to suppose that there was equal distribution between men and women, between rich and poor and between town and country.  Male labourers in rich country estates may well have consumed more than their share.  Second – and I think this is even a bit more important – access to more fermentables than statistically captured malted grains would have been common, especially in the countryside. Plus remember the wine trade. Third, I am not sure what is meant by “ale” in that it could be 1% or 10% alcohol. If it is too thin… what else makes up the necessary caloric load for life? That’s key. Water won’t do that. Fourth, Unger**** states that the requirement per person in the English Navy in 1535 (yes, 200 years later) was 4.6 litres a day. Was there an agricultural explosion during those two centuries that could support a change in diet? Fifth, our pal from 1378 Piers rated water the lowest of all drinks but did indicated that sloth was to be avoided or “ye shul eten barly breed and of the broke drynke…” I know that Martyn would agree that this sort of more granular review would be required to finalize the answer – but I do agree that there is no evidence that medieval people did not drink water to be found in the statistics that they drank a lot of ale.

Note: Cookie advises don’t get Humphed.

And I missed this last week, Lew Bryson on stouts and porters as used and then abused by the micro and craft beer movements in their turn:

Both types were throwbacks to much older Anglo-Irish beers, and as is often the case, the beers that were brewed in the 1980s were, by and large, guesses at what the older beers were like… [I]f porter and stout were the two sources of the river of dark beer that would grow to capture the palate of beer geeks and the Yummy Beer Drinkers (YBDs, that’s my name for the people who want diabeetus dessert in a glass)… Porter’s melody got drowned out. Despite slam-hopping it (“robust” porter), throwback-lagering it (Baltic porter), sweet-tweaking it (coconut and vanilla porter), and bomb-boosting it (the inevitable imperial porter), porter got smacked aside by imperial stout, and never recovered.

Speaking of porter, could this Goldthorpe whisky be associated with the long lost malting barley strain Battledore? Could my dream of a hordeum zeocritum porter come true?

Pellicle published a very interesting bit of reading about the first bottling by a small scale scavenging side project run by English film maker, Thomas Broadhead – Dimpsey Cider. It is written by Hannah Crosbie, who clearly identifies as a wine writer  – which gives us passages that are less, you know, about the squishy chumminess of things than many a beer writers might jot on about … like in this:

“It’s a miracle it was actually a drinkable product,” Thomas admits. “We left those barrels until February, we finally tasted and were like, ‘oh, this is actually tasting quite good!’ Only then did I order the bottles and commission the artist for the label.” And so, Dimpsey’s first cuvée, Unprecedented Times, was born. Notes of caramel apples, citrus and smoke from the barrels envelop a vibrant pétillance. Around 470 bottles were made, and those that weren’t smashed by ParcelForce found their way to London’s aesthetic-led drink spots: Bar Crispin, Gipsy Hill Brewery and—the restaurant where I first came across it—Top Cuvée.

There’s a lot of good in there. The writer was attracted to the drink first as a consumer. And, while there is a bit of bio in the piece, it is not beating us over the head. I do also like that the question of balancing time for this side project is a topic that runs through the article. There are some deft touches in there, leaving the question of Broadhead’s life choices just hanging a bit. Will there even be a second batch?

Breaking: there are at least two approaches to handling information. Reminds me of that 1976 homebrewing club.

My spam filters snagged something called BeerBoard this week and I noticed it was enticing me to hand over my personal contact information to gain more on that fast breaking news that “Volume and Rate of Sale are down double digits, while Percentage of Taps Pouring also dipped.” Wow. I am shocked. Not really. These days of jostling bleggy blogs for the shy – aka newsletters – seeking (cap in hand) to let us know the same four things that all the other newsletters and social media links (and sometimes actual new outlets) are saying, well, they lead me to one conclusion. I don’t exactly need another newsletter to tell me there’s a downturn. We all know things are tanking when the BA uses the magic words “mixed bag“! The arse is out of it, as we say.  Boak and Bailey picked up on the endsy timesy theme asked an interesting question this week about the UK public’s response to the uptick in pub prices during a time of general inflation:

In the context of supply chain issues, rampaging inflation and staff shortages, let alone the long-term structural problems caused by the pubco model, how much control do most really have over the price of a pint? That’s not to say, of course, that some people don’t do quite well running pubs. We find ourselves thinking of a businessman who owned several pubs in Cornwall and would turn up for inspection in a huge Range Rover with personalised plates, gold cufflinks flashing. It’s perhaps no wonder his customers got the impression that running a pub might be a nice earner and occasionally grumbled about the price of a pint.

My thought was not that it was about getting ripped off so much as customers voting with their reduced buying power to make sure this end met that other end. (This is not a club and I don’t really associate beer with self in the sense that it is an end needing meeting.) Plus I am still not ready to move back to the idea of hanging out in bars – not with, what, the seventh wave upon us? For this? These things are going to take a bit more than naïve possy cartooning and #LetsBeerPositive to get over. Or maybe it just goes the way of that weird but brief big band revival of the late 1990s. Remember that? Me neither. Again, no time to invest in craft beer folks.

In a happier time and place, Gary Gilman has let loose a social media blitz of his trip to France, tweeting up a storm while handing the keys to his blog to his better half – including this fabulous photo of a market fish stall in Calais. What manner of beast is that in the foreground? I am thinking monkfish but who knows. Well, the guy in the sweater with all the stripes does, I suppose.

Speaking of which,***** I am not sure I can fully, heartily, entirely… hesitantly… marginally… agree with Jeff in this particular application of what looks like the great white male theory:

Stone also helped convert Americans to hops (though they had a lot more company than they once admitted). It was, ironically, that strong association to hops that ultimately led to the awkward phase—though Stone also had quite a run as an established, successful brewery. When the haze displaced bitterness, Stone had a hard time adapting its brand.  

I think one needs to include the words Berlin and Keystone in any eulogy of the Stone that was. For me, repeated poor business decisions might have been central to the… awkwardness of that business ending poorly. Plenty of good regional and national breweries followed other paths.  Sometimes I wonder if that sort of quieter success is considered less interesting. Because…

Congratulations to Eoghan Walsh on the successful completion of his series “A History of Brussels Beer in 50 Objects” and the accompanying book launch, finishing up sorta where it began:

In December 2021, Brussels Beer Project publicly announced what was both the worst kept secret and the most unexpected recent development in Brussels beer: they had started brewing Lambic. They did so in a quintessentially Brussels Beer Project manner – by wheeling one of their coolships onto the Grand Place and parking within a couple of metres of the Brouwershuis, the centuries-long seat of brewing power in Brussels. 

This whole project is a great illustration of the power of properly handled personal websites combined with a clever social media presence.

Finally: beer awards. Q: if this is the ultimate… which is the penultimate?  And which is the antepenultimate? Shouldn’t this be clearer? One would want to know when and where one is wasting one’s time.

There. That’s enough. It must be! For more, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday (Ed.: ??? ) and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now winding up after ten years.

*made you look.
**made you look again.
***I have now read 32 books in 2022 which is part of my personal productivity project for the year. Along with a number of things like being over ten months in to intermittent fasting which made the Tucci book a risk – but one worth taking. A fair few have been this sort of celebrity bio, some of which lean on happy times and avoids much of the bad times. Not something that I might have taken up before too often – though I highly recommend Alex Trebek’s if only for the news that he swore like a stevedore like any good northern Ontario lad should. Greg Allman, George Clinton, Stanley Tucci, Mel Brooks, Dave Grohl might serve as a handy scale against which one might measure these things. Allman being the most revealing of life’s grimmer side and Grohl the least. Note that Tucci is in the middle. But there is a gap to his left and a fair distance to Clinton. Clinton is only to the right of Allman because he seemed to cope better with many of the same demons – or perhaps just because he is still alive at 80 despite much whereas Allman ended his days at 69 in large part due to his addictions in youth. 
****A History of Brewing in Holland 900-1900: Economy, Technology and the State by UBC professor Richard W. Unger, published in 2001 at page 88. He also shows at page 90 that per person consumption in the Netherlands from 1372 to 1500 averaged between 210 and 320 litres a year based on total population.
*****See? Fishy. Ha ha. Funny joke.

The Mid-June 2022 Edition of Thursday Beery News Notes

Finally. I am now convinced we may not get snow again… probably… the crops are a’risin’ and they are getting noticed and even harvested by strangers new to the neighbourhood. I even sharpened the manual mower and dug up the now dead fig tree’s root. In fact, I was reminded just last Saturday how much better beer was than having a fat guy at 59 heart attack when, laying on the lawn sweaty and staring at that damn fig root once cut from the planet which gave it life, I chose to have a beer rather than a heart attack. Good call. Meantime, I got on the Dall-E app thingie to see what all the cool kids are up to. Apparently the AI for the app likes its beer writers fat, white and male. I don’t dare show you the other three panels. Still… quite extraordinarily perceptive.

First up, I love this image from the Mi’gmaw academic Robbie Richardson of Princeton – and his caption: “There was a two man band doing a mix of Pink Floyd and Louis Armstrong covers.” Fabulous. He was in a London working man’s pub and captured the spirit of the scene in this shot as well as a second photo. Note: not yet included in the listed, upgraded or relisted by the Department for Digital, Culture, Media and Sport on the advice of Historic England.

Speaking of pubs, there is pub ticking and there is speculative pub ticking that requires you to tick a pub just in case only to find out that the pub was not worth the tick! But in the tick that was not ticky there are also gems, like this beer right here, a Dulse Stout. I like the sound of that. But I grew up near the Bay of Fundy.

Evan demonstrated a deft use of social media on Wednesday with his multi-tweet, multi-media argument on the relationship between Czech culture and a state owned Czech brewery. Read it. It’s better than 87% of the paid beer writing this week. Here, let me start you off:

I keep seeing Czechs ask “Why shouldn’t we privatize Budvar?” aka “Why should the Czech Budweiser brewery remain under state ownership?” A few quick thoughts on the pros and cons.

A bit further out there, we have either apparently run out of gimmicks or have achieved master level gimmick:

A Scots brewery has joined forces with a company of professional musicians in a bid to discover whether playing piano to fermenting beer affects the taste… Sean Logan, a member of the company, is playing a wide selection of his music to two batches of new beer now in the fermentation tanks at Bellfield’s brew house. The two new beers – Resonancy IPA and Resonancy Pilsner- have been brewed specially for Pianodrome’s summer-long ‘Resonancy’ at their new, upcycled piano amphitheatre at the Old Royal High School.

And, never the gimmick, I missed this a month ago about the last Fred Fest coming and going:

This weekend marks the final Fred Fest, a rare beer charity event created to honor the birthday of legendary Portland beer journalist Fred Eckhardt. Later this summer venue host Hair of the Dog Brewing is closing, and this will be one of the last occasions to celebrate both owner Alan Sprints and Fred Eckhardt’s invaluable contributions to the industry in-person.

Boak and Bailey had somewhat positive experiences at three ‘Spoons and were pleasantly confused:

It was busy but peaceful with mostly older drinkers chatting in groups as diffuse sunlight warmed them through big windows. Ruddles was, again, surprisingly, delightful, this time at £1.49. Adnams’s Ghost Ship (£2.10) was good, too – a reminder of what a great beer this can be, full of citrus zest. The tables were spotless and polished and the in-house mag sat there looking harmless, with a cover feature about Curry Club rather than, say, DOES TRUTH MATTER? 

But what about goes into what is in the glass? A study is being undertaken by my old alma mater, Dalhousie, in combination with two local breweries, 2 Crows and Propeller. They are looking to see if they can solve an old issue with how malt is made:

Historically, malting involved soaking barley in water, laying it out on the floor to germinate, and then drying it. This is a process called floor malting. Today, pneumatic malting is automated with large maltsters spreading the barley out on a perforated floor and blowing air through that floor to precisely control temperature and humidity before drying the malt. Two concerns about floor malted barley have been hindering the growth of craft malting: the potential for higher levels of a flavour-altering compound called Dimethyl Sulphide (DMS), and a condition called premature yeast flocculation…

Big picture, brewing industry economic challenges continue. Belgian brewers face bottle shortages:

Companies like the historic Huyghe brewery in Flanders, for example, are starting to run out of bottles. The lifeline, for now, is the accumulated stocks of bottles that were purchased from a supplier company in Russia. These days, supply has been interrupted and finding alternative suppliers with the capacity to respond in Europe is anything but easy due to the strong concentration that has occurred in the industry in recent years.

Similar stories out of the UK and Germany. Plus not enough C02. Plus drought. Plus the hot sauce is disappearing. (Glad I have backup.) In Hawaii and in Asia, the brewing basics are not as easy to get your hands on:

All food prices are going through the roof in Singapore. “It’s getting harder and harder for us to get any supplies at all,” Jesemann said. Hops and malt, delivered by ship from Germany, are also becoming hard to come by. The pandemic and the Russian war have made everything more complicated.

Now… there was an interesting set of three separate posts this week which added up to a bit of an interesting conundrum or at least signs of change. Worth unpacking.  First, to set the scene, Jeff used all his fingers and toes and came to the correct conclusion that there are a lot of beer  brands out there:

I was doing that same back-of-the-envelope math recently, and things have changed just a smidge. American breweries are within spitting distance of making a million individual beers. Maybe they already do. Three changes account for this. (1) The US has seen a more than fivefold increase in breweries since 2010, to around 9,500. (2) The number of beers each brewery makes has skyrocketed. Partly that’s a function of a changing market that rewards churn. But partly it’s a result of the fact that (3) almost all those breweries have taprooms, and a a lot have multiple taprooms. People are in turn drawn to those retail sites to sample new beers and buy four-packs they can’t get at the store. 

I totally agree. We could also do a similar calculation of local bakery cookies, squares and other doodads. As things localize and multiply – as the dream of big national craft continues to fade – we have a splendidly mindboggling range of options… as long as you can be everywhere all the time. Which you can’t. Which leads me to Robin and Jordan writing in conversation as they do monthly for Good Food Revolution. This month they discuss the fragmentation of style over the same timeline that Jeff discusses his numerical ker’splosion:

J: It’s not just flavour, either. As part of the instruction at George Brown, I’m explaining to people about the Lovibond Company. They were stained glass manufacturers who came up with a standard colour spectrum for beer. Sort of pale straw down to deep brown, but in gentle gradation. One of the students asked, “So what happens when beer is suddenly pink?”

R: I do take your point. While styles have changed so much throughout the centuries, things do seem to be going pretty alarmingly fast in terms of flavour development, with everything but the kitchen sink being put into a beer. Sometimes the beer is even aged in a kitchen sink for that flavour.

It’s an interesting discussion – but, with respect, it does move a titch to the reactionary. In the sense that it depends on chestnuts like Garrett Oliver on wine (no, wines have a massive range of flavours) and dear old Michael Jackson (whose declaration of style as periodic table flopped way before the beer went pink.) But it serves as a great X axis to Jeff’s Y.*  Facing this shock of the new… well, newish… we (rejecting the 1880s Michelson and Morley approach) should not worry about preserving a conceptual status quo. In the million brand universe the idea that beers can “rise up above all of the nonsense” like hit songs may not recognize that (i) the hits were rarely the most interesting songs** and (ii) there are far too many beers now for it to mean anything when a tiny foil Sunday School gold star gets awarded. It is simply no longer meaningful. That centre no longer holds.

Which leads us to Ben Johnson who has rejoined the land of the beer writer and posted his first post since last he posted in over a year and a half, reminding us all to disclaim the freebie:

It’s pretty basic marketing. For the cost of beer and shipping, you can put your product into the hands of people who are happy to share news and images of that product with your target audience. Beer writers and influencers get beer, they write about it and photograph it, and then share their work with their beer-loving followers; and the brewery, at least in theory, sells more of that beer.

This, too, is now a bit of a read guard action. Not because people don’t let folk know when a freebie is being discussed. We see disclaimers all over the place now – and that is great. Problem got solved. But the new problem is… it’s also sorta useless. And sorta 2018. Think about it. What beer drinker is now so weak of will that they are influenced? Wanted to be subjected to marketing? Second, many of the more interesting breweries just do not send freebie samples just like they don’t submit beers to award competitions. They know their base and have no need of the TikyToky marketplace of ideas. Third, too many freebie opinions boiled down to generic praise. Worse, fingerwaggery may ensue. Me, I can buy the beer.*** I can take the risk with a few bucks that I might not like something once in a while. Frankly, I am much more likely to be attracted by a skillful brewery that also displays a bit of good humour and jokes with itself. I am also much more interested, like Mr. Lemon, in what is a short walk away.

All of which adds up to something. And its something very different from even just pre-pandemic. The pre-pan. There is now just too much in beer to be aware of all that much about all the beer. It has been foretold, of course. Over seven years ago it was clear that it was impossible to be a “beer expert” but we are also well past even that. With the explosion of brands and styles and influencers (not to mention the seemingly hundreds of beer award competitions – now including a prize for iconic supermarkets? FFS. Really?? Have things gotten that tight for the award fee gatherers?) the confusion isn’t fading, it’s now a bazillion times worse. Or maybe better. Is all that variety actually all that bad ?

What can the poor beer writer do? No problem. Keep it specific. Look for the details. Experience what is actually there and now what you’re told should be there. And maybe write about it. That’s what I say. By this I mean if you are someone with the knowledge of what is good right there in your local area write about it… or write about what London Cooper was or… what is interesting about trademark law as it affects brewing or… or even what Ron has been eating… well, then you have half a chance to still be interesting and informative or even just funny. Write – even if its probably not all actually journalism. Writing is good. I’ve said it before but it’s worth repeating. Write. It’s hopeful thing. The hope that we acknowledge the rich niches which have replaced outdated umbrellas and overarches and authority figures. THIS JUST IN: no one need read Michael Jackson ever again except for archival purposes.

Perhaps connectedly, Stephanie Grant thought about something like it and wrote an interesting piece at her space “The Share” comparing craft beer now to the downsides of dating, including the fork in the road at phase 3 :

This is the part of the relationship where you start questioning things. Should I stay or should I go? It’s a hard question when beer has become part of my identity. What happens when it’s not? I left my job at the brewery. I started freelancing full-time. Initially, I dreamt of writing for breweries, but I started questioning that. Did I even want to work in the industry anymore? During this stage, my beer fridge went mostly untouched. It had been months since I posted about beer and even longer since I purchased a six pack. Meanwhile, my cocktail bar GREW.

Did she ditch the dud at phase 4? You will have to go read.

The rut is real – and, let’s be honest, maybe its because just as we have this unwieldy explosion of beer brands and alleged styles, we also have a limited range of beer writing themes.**** So much writing has not caught up with the scene from the consumer’s seat. Why listen to drinkers when you can talk at brewery owners? Yet… I think the last few years’ worth of new writing on social justice through the lens of beer is invigorating and, like the niche and the local, points to the way. Focused as it is on their personal experience, it is a step forward exactly because it’s written by people who actually do “think about press freedoms or the politics of their readers” and then think about their experience in beer overall. These writers have had to work to be heard. And beer doesn’t traditionally have much time for the bad news. Commissioning editors get the yips about bad news but these writers now sometimes write uncomfortable personal things. Discomforting interesting things – unlike what that DALL·E mini app would have us believe as illustrated above. It is also interesting that it is occurring just as established news services also shine a brighter light on the little ways of brewing.  Again, I speak of hope. This is excellent. And it bodes well for a better future.

What’s it all add up to? In the million brand world, just don’t be a follower. Be the subject of the story of your own experience. We simply don’t have any use for the good old days when craft beer was the defined as the domain of the heroic great white male, whether brewer or writer. A past when perhaps, to channel Mr. Ahmir Thompson, we have been burdened by the achievers who kept down creatives. Someone should let the DALL·E mini app up there know we may be done with that. If we are lucky. It’s a needed change – because it was not all good and fun, whatever you were told.*****

There. Another long variation on a theme. But that’s what the beery news notes is for! Reading the writing. And for more, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday (Ed.: back again this week) and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now winding up after ten years.

*Another interesting X and Y graph would be where one axis represented the collapse of  stylistic and branding certainty and the other axis represented the increase in card carrying Cicerones.
**Have you ever seen “Pina Colada Song” aka “Escape” lip sinc-ed vids? Big hit. In its fifth decade of existence. Shitty.
***This is my favorite line when a brewer offers me samples, that I am not one of that sort of writer. Brewery owner then laughs. Then I laugh. It’s a nice bonding time. Then I pay and go.
****They include: (i) social justice through the lens of beer, (ii) comforting praise for the rural brewery preferably founded by career changers… perhaps before they change back, (iii) beer writers interviewing beer writers and other circles of praise, (iv) possy spin over what arrived for free this week (yet… who could deny him this time?) and (v) affirmations of the abiding beer fibs through time like there is nothing to worry about the marketplace, temperance bad, puritans really bad, j-curve good ’cause beer is health food! (I often think of whether Gary Bredbenner so well remembered by Lew at the time now 13 years ago was affected by this… and Norm Miller as well.) Not to mention the crap that isn’t even beer. Fibs and lies, I say. Money in this case is the root of all evil, isn’t it… yet so is its absence.
*****Which is to say we are well past the day a decade ago when Melissa Cole could say that “brewing industry is not only booming and forward-thinking, it is also fabulously friendly” while James Watt was calling someone out by saying “…if we wanted advice from you, it would be about how to simultaneously patronise women and bastardize beer…” Quite the reversal! But it is a meaningful reversal of sorts as brewing is not and has not been a friendly place even if there are friendly faces to be found. And it’s good for us all to have grown up even if it means you leave behind those things of interest in youth.

The Thursday Beery News Notes For May Two-Four 2022!

May two-four. Back again. I explained it back in 2014 when I included the photo to your right (my left) of Bob and Doug McKenzie who were Canada’s #1 export forty years ago and whose 1983 movie, Strange Brew, is the last cultural statement about beer before microbrewing struck in earnest. Even though the movie isn’t set on the Victoria Day holiday in the second half of May, you can see many aspects of our drunken mildly retro-pro-monarchist celebrations replayed in Canadian homes as well as at campsites and cottages throughout the land this weekend as people feign gardening and practice inebriation. And it’s a big year for our top dog, our numero uno, our favourite anti-Nazi. Speaking of which… you know what broke? That cap thing on my whippersnipper that keeps the weedwhacker’s string coil in place. How the hell does that break? Spool went flying and the lawn’s all half haggy still. Didn’t so much break as ‘sploded. Now I have to hunt down a replacement lawn trimmer line cap or I have to buy a whole new thing-a-ma-jig. Pray for me.

Now… to the beer news. First up, a set of photos posted by the Glasladies Beer Society of a recent Glasgow beer fest set up in what looks like a somewhat permanent outdoor space. Being who I am, a child of children of the Clyde, the event looks like a mass gathering of aunties and uncles and masses of cousins. The use of steel container boxes is interesting as a relatively cheap but cheery but secure set up. Looks like it was held at the Glasgow Beer Works in the Queenslie Industrial Estate. This may be a common site for some of you but sometimes that’s still remarkable.

Next, Ron wrote a piece he titled “The Future of Mild” which serves as an interesting counterpoint to the fan friendly writings on the style mentioned two weeks ago. Ron provides an interesting set of thoughts about Mild itself and how styles may or may not make a comeback:

I’d love to go to Cross Green and drink 10 pints of Tetley’s Mild again. But it isn’t going to happen. The world has moved on. Beer styles come and go. And almost never return. I’ll just cherish the memories of a time that’s gone forever. Like a Porter drinker in the 1940s. The same fate, incidentally, awaits Pilsner and IPA. All styles have their day.

The fate of Mild has been formed he suggest as “it’s harder to throw all sorts of random shit into a Dark Mild.” That would seem to be where we are at. The post also lead to an interesting considered discussion on the nature of revivals. Jeff wrote:

…I wonder if a style that was once quite popular ever came back as a major style, perhaps not as popular as it was during its heyday, but with significant production. It’s probably happened, but I suspect it’s very, very rare. Once fashions change, styles sunset.

TBN reminded us of the classic example of style revival – Hoegaarden. I expect this is as much framed by the word “style” and its imposition limiting structure but the entire micro (1980-2003)) and craft eras (2003-2016) were based on revival of lost beers. Hoppy malt rich ales were descendants of earlier strong ales like Ballantine IPA and Dominion White Label as much as they were clones of imports.  So… revivals common enough in the days when brewing was not so wound up with novelty and amnesia. We always have to remember how quickly we forget. As recent at 2011, SNPA’s place in the pantheon was still somewhat speculative. Now, of course, it was always the source of all things including those that came before it – thanks to the nation’s PR professionals!

Speaking of perhaps one revival or perhaps homage that has not lasted, one bit of news that I was a bit surprised to learn about this week was how St. Joseph’s Abbey of Spencer, Massachusetts is no longer brewing its beer. This was all the news in 2015 and I reviewed their first beer as you can read here. The monks announced:

After more than a year of consultation and reflection, the monks of St. Joseph’s Abbey have come to the sad conclusion that brewing is not a viable industry for us and that it is time to close the Spencer Brewery. We want to thank all our customers for their support and encouragement over the years. Our beer will be available in our regular retail outlets, while supplies last. Please keep us in your prayers.

Jordan thought it a particularly worrying development based on their low labour expenses. Greg reported that the equipment was already listed for sale before the announcement. I gratuitously added the 2015ish image up there from the celler’s stash for Stan. Pretty sure the bottle has move about six inches in seven years.

Des generated a wonderful cascade of comments related to cellered casks with this big barrelled beery buttery – including these cautionary ones:

Not being funny, but going on that photo, “immaculate” is a strong word. Serviceable, cleaner than many, maybe. And as I’m sure has been pointed out, a 36 (massing the best part of 200kg) is a H&S nightmare. You romantic.

Note: please don’t send out bleggy emails saying “ I don’t have limitless cash on hand to subsidize this project, but it’s reality nonetheless. I need at least [XXX number of] paid subscribers…” Listen to the wind… the marketplace of ideas is speaking… write for joy or get a job to support your hobby interest in booze.

Boak and Bailey elaborated something at their Patreon widget-a-thing  that was evident in their (lovely and highly recommended) account of Ray’s out for hike and stopping at rural pubs with pals:

…at least part of the joy we took in drinking it on this occasion must be down to having “earned it”. The same goes for that first beer of the weekend, after a tough week at work. Or, as many people have observed, almost any mediocre lager you drink on holiday. How do you compensate for this effect? Well, you don’t, unless you’re a Top International Beer Judge. Instead, you report the context when you give notes on a specific instance of drinking a specific beer. And you make judgements about the overall quality of a beer based on mutliple encounters in multiple contexts. A beer that tastes good every time you bump into it is probably a good beer, full stop.

I wonder if we have become so enthralled with these beer judging events for hobbyists that we miss the obvious – that those beers actually do taste good in those contexts. And that judging contexts make beer taste bad. Because they are geared to ensure failure. Because that is what institutionalizing human experience does, makes you distrust and then outsource your own experience of life. Stop feeling bad because someone who has a certificate for passing the equivalent of a grade 11 history class says so.* Not to suggest TBN is not correct when he explains “Beer is weird. You’re lucky to have me here, putting things straight.” It is. We are.

Handy example: print off and cut into separate burger and beer images. Throw all in air and match the beer with the nearest burger. Equally valid. Every. Time.

Rolling Stone put out a story about beer prices this week under their “Culture Council” tab, not something I have notice from them in all my years at the coal face. The author, Kevin Weeks of Anderson Valley Brewing (who actually follows me on Twitter so I feel extra bad for not noticing before), argues interestingly that any increased costs faced by brewers are likely not going to justify the level of price increases that consumers are going to see on the shelf from the big brewers so…

For the smaller craft breweries facing this dynamic, this is an excellent opportunity to differentiate their brands by both managing pricing and clearly conveying priorities to the consumer. The most obvious tactic is to hold price (or implement only slight increases) to create an opportunity to increase market share through a comparable pricing advantage over the larger brewers that are grasping for margin.

And this passed by my eye this week, “It always rains on Monday” by Ian Garstka. More of his work can be found on IG. Prints available from the artist.

Perhaps relatedly at least atmospherically, Gary posted about “Birmingham Beer Detectives, 1937” who in plain clothes were sent out to protect the interests of the beer-drinking public and augment lab testing quality controls:

It seems therefore, at least for a time, a two-track beer-tasting inspection system existed, city and industry, to control beer quality in pubs. Perhaps the whole thing, at city level, collapsed with the Second World War – bigger fish to fry, if you will, but this remains to be known. Certainly at industry level, tasting onsite continued into the postwar era. A number of press reports, one pertaining to Ansells in 1949, attest only too graphically, a conviction of an inspector for drunk driving.

There’s a BBC historical drama script right there for the taking. I can smell the damp tweed and ashtrays now.

Note: “Finnish brewery release new beer celebrating Finland joining NATO“!

Note also: “TikTok star says Wetherspoons ‘scammed’ him out of £2,000 of food and drink.” Star!

Finally and falling under Stan’s reminder “no one cares what you think, Alan” I upset Maureen a bit a tiny bit (which I never like to do) when I commented about this article on Hogarth’s Gin Lane and Beer Street as I mentioned it amounted to was a bit of a sneeky apology for mass drunken frenzy. My observation was quite specific so I should explain so that all you all can correct me. The first half of the article is fairly straight forward GBH-style with loads of quotes from other sources framing the well understood topic. But then it goes in an odd direction mid-essay with the statement that those “in positions of power in England sought to create an all-around negative image of gin.” According to the article’s own previous paragraphs rightly describing the generally understood hellscape unleashed by gin at the time, I was left wondering if it could also be said that people in power now are perhaps creating an all-around negative image of the Covid-19 virus. My wonderment didn’t last. I found this key angle within the article odd. Odder still the suggestion that the works of Hogarth were for an elite:

Because of the timing, “Gin Lane” and “Beer Street” are often viewed as a work of moral propaganda, and some have speculated they were commissioned by the government to help reach gin’s working-class imbibers. Tonkovich points out this is not the case, however, because that working-class target couldn’t have easily accessed these prints. “These prints would not have been affordable for the working class,” she says. “They might have seen them in a tavern or through a window, but they couldn’t buy prints, so who is the audience for these? People of the press and the merchant class.”

The thing is… I just don’t think that is correct. Because I don’t think that is how mass communications and specifically those on virtue and vice worked at the time. If you look about at English political pamphleteering in the 1600s and 1700s, you see a wide-spread, robust and even salacious debate within a highly literate population. Vibrant grassrootism. You also see in the first bits of the 1700s, the development of the First Great Awakening and proto-Methodists sermonizing to many millions.** Consider, too, 1751’s Essay  on the Characteristicks and the “frenzy” of gin. Ideas related to a proper and healthy society were flying about. These and other Hogarth pieces fit into that scene. And, as the Royal Academy explains, fit into it in a very specific and intentional way given Hogarth’s process:

Hogarth aimed the prints at the popular, rather than fine art market, stating in his prospectus for the prints that: ‘As the Subjects of those Prints are calculated to reform some reigning Vices peculiar to the lower Class of People in hopes to render them of more extensive Use, the Author has published them in the cheapest Manner possible’. As a result the line in these prints is thicker and less sophisticated than in other prints engraved by Hogarth, both to enable the printing of more impressions without significant loss of quality, and to approach the characteristic style of popular prints.***

We are assured, via the hive, that the two prints were in wide circulation and that Hogarth’s works were even used for moral instruction by schoolmasters. So if they are not luxury items but rather something of a targeted public service announcement to those at risk, the paragraphs that follow seem strained, racing through the Victorians and US Prohibition then on to us today with a suggestion of the elites guiding government overstep. And, on the rebound, inappropriately sewing  doubts as to Hogarth’s good faith intentions under the guise of some sort of shadowy social engineering as opposed to improving public health. Had gin been slandered? Seems all a bit goal oriented.****

There. More fodder for a good general public debate. Away you go! And for more, check out the updates from Boak and Bailey mostly every Saturday but no longer from Stan every Monday as he’s on another extended leave of absence. Plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given…)  And remember BeerEdge, too, and The Moon Under Water.

*If you are unaware of this phenomenon, I recommend the works of Ivan Illych to you, starting with 1973’s Tools for Conviviality.
**and they themselves mocked in return.
***See also “The marketing techniques of William Hogarth (1697-1764), artist and engraver” by Mark McNally at page 170 “The conscious decision to set the price of prints according to the theme and the intended audience was further demonstrated with the distinctively didactic Gin Lane, Beer Street and the Four Stages of Cruelty which were advertised twice in the widely read London Evening Post on 19 and 26 February 1751 priced at one shilling each being ‘done in the cheapest manner possible in hopes to render them of more extensive use’ with an alternative set priced at 1/6d being done ‘in a better manner for the curious’. Despite the relative lack of sustained advertising for these key prints, which formed the basis of Hogarth’s campaign with his friend and magistrate Henry Fielding to draw attention to the moral decline of the lower classes, they became as popular as many of his more heavily publicised prints. This was perhaps due to the fact that they were primarily meant as social commentary and evidence of the need for reform rather than for commercial interest…” and also especially at footnote 123: “Hogarth noted with satisfaction in how ‘some masters gave their apprentices sets of the prints as Christmas gifts’ and that ‘he had even heard of a sermon preached on the prints’.”
****PS: a word about disagreement. If we are going to take beer writing seriously at all, we need to get used to the idea that a reader may either (i) disagree with aspects of what they read (as I have above with backing supporting research) or (ii) call out poor writing (which I have not done above.) One of the saddest things in good beer culture is the “hooray for everything!” mantra and, its cousin, the abusive response for those who who don’t buy in to the hooray. Let’s be honest – rooting for booze is weird. I blame too much booze and good folk struggling for not enough money as the commissioning organs do just fine. In this case, my comment to Maureen attracted the less than attractive, the dropped turd. Let’s be honest. I get negative comments and labels all the time and have for a couple of decades from publications high and low,***** sometimes from people I can’t imaging deserving one’s full respect. One scribbler who has my respect once even told me “hear that – that’s all the beer writers in Toronto mocking you” to which I responded “who gives a fuck about beer writers in Toronto?” We don’t worry about such things, especially now that the beer writers in Toronto either either have moved on now and are mowing the lawn somewhere in the suburbs, arguing with themselves. None of which relates to the article above that, in small part, I disagreed with. It is a well enough written if skimmy summary with a mild expression of the standard beer writer political slant on public health (“…nanny state! …neo-prohibitionists!! …folk putting my income at risk but mentioning health!!!“) but, no Maureen, it is not an example of something that did not exist before. The wheel that was invented long ago still turns round and round. Which is good. Because it gets thoughts going and leaves conversations enriched. Which is why I do this every week – to think about what is being written. If you aren’t doing that, why do you bother?
*****Funny ha-ha joke…no really… just kidding… footnote to a footnote, too! Very light and amusing, right?

Your Thursday Beery News Notes For The First Of May

OK, the lawn has been mowed. Even though we had frosts three times in the last week. That is a milestone. As is the Craft Brewers Conference for 2022. I like the logo. No reference to #CBC2022. Actually looks like it was used by the Minnesota Beer Distributors’ Convention back in 1974. Right down to the bottle rather than, you know, a can. So… some people are getting back together. To get a bag or two of fruit sauce. Even we were out last night at a favourite place and hardly anyone had a mask on. Yikes. Our local numbers have moved from worst ever to less than worst ever so people must have forgotten or given up. Fingers crossed!  That’s where we are. Fingers being crossed.

The big news is in beer periodicals… as it is periodically. Is there a comeback being made with the news that All About Beer has been revived to some extent by Beer Edge collaborators Andy Crouch and John Hall:

When we founded Beer Edge in 2019, we drew on our experiences with All About Beer and the role it had in developing our own education and careers to help define the vision for our new company. Meanwhile, All About Beer’s bankruptcy concluded and the company and magazine closed for good. Bradford and Johnson later regained control of the brand itself and the content archive. And in early 2022, they agreed to sell these individual assets to us.

I will be interested in hearing about the business model. Andy, a public service lawyer in the real world, is acting as publisher with John reviving his role as editor, a position last held in 2017. After learning that GBH is essentially subsidized by non-publication public and private revenues (and subject to the inexplicable* withdrawal of cash, too) I thought a bit about the other ways of making an entirely niche topic at least break even. Pellicle, for example, on its third anniversary has announced a sustainability goal based on subscribing patrons with a noble goal: “your subscription lets you ensure that people who can’t afford it can still access our features, free of charge“. I am among the subscribers as Pellicle often offers writing you don’t see anywhere else. The main remaining old school periodical is Craft Beer & Brewing run these days by Joe Stange appears to be run as a for profit business with generous old school subscription rates with various tiers no doubt providing quite a range of valuable benefits.  I don’t subscribe as I find the articles, however excellent, to be often aimed towards the supply side, rather than me and my consumer demands. What is the proposition now from All About Beer?

The other big news in the brewing world in 2022 is really the resurgence of big beer. Or rather BIG BEER. As illustrated this week by the fabulous news from Molson Coors:

Molson Coors Beverage Co. says its profits soared in the first quarter for its largest quarterly sales growth in more than a decade. The Colorado and Montreal-based company, which reports in U.S. dollars, says it earned US$151.5 million or 70 cents per diluted share, up from US$84.1 million or 39 cents per share a year earlier. Underlying net income excluding one-time items was US$63.8 million or 29 cents per share, compared with US$1.6 million or one cent per share in the first quarter of fiscal 2021. Revenues for the three months ended March 31 were US$2.2 billion, up nearly 17 per cent from US$1.9 billion, primarily as a result of strong growth outside of North America amid fewer on-premise restrictions in Europe.

So much for the end times that all the experts spoke of. Like seltzers taking over. We do, however, still seem to have a slight bitterness in the mouth. Speaking of macro-lag, The Tand shared an image of what I think is a very attractive beer label, Cerveza Victoria lager from Malaga Spain. Utterly unhip with its middle aged guy in a suit wiping the sweat off his bald head, the use of white in his shirt, the hankie, the table and the background sends the image of pounding heat. I like the straw hat, too. Lovely design.

Less wonderful are the stories David Jesudason shared of his disheartening discriminatory experiences in the bigoted wine world for Glug:

One of the worst racist nicknames I endured was repeatedly said when I worked at a bar during my university days from 1999 to 2003. It was my job to carry the bottles of wine from the cellar and the manager of this West London establishment – Keith – would reward my efforts by calling me Gunga Din. For those not familiar with the Rudyard Kipling poem (and I’ve got a feeling that my racial abuser only knew the title) it’s about an Indian water carrier so expendable that after being killed helping the British Army his life is summed up by the jokey line: ‘You’re a better man than I am, Gunga Din.’ Although it’s a highly offensive term, it’s actually fitting as I was as dispensable as Kipling’s Hindu hero and if I’d complained I would’ve been ushered out of the door.

Just to be clear, the need for the efforts of Crafted for All and Beer Diversity at #CBC2022 give me no greater hope for the experience in the beer world.

Also at #CBC2022, rolling out craft’s long stale mantras of “we” and “winning” and “wars” is so utterly bizarre. And to my mind, the group think enforced at these gatherings has led to things like hazy IPAs being effectively gateway drinks for seltzers. Dumbing down leading to loyalty leachate. And shit like this:

… beers brewed with marshmallows. This once niche ingredient has actually become a trendy adjunct, but will it stick? …the marshmallow beer trend is like a Peep in the microwave: it is on the rise! Just last year, the number of beers containing marshmallows available through Tavour increased 31% over the year prior… these brewers started using mallows in small doses in select Stouts… fans of the brewery loved it and continue to love it. Tavour recently featured one such Drekker, a dessert-inspired smoothie Sour –– Chonk Mango & Marshmallow. It sold out in less than 48 hours.

I feel dirty just mentioning that. Sharing another sort of thing I don’t want to experience, Ed told a tale of mixing beer and rock climbing this week as he retro-ticked:

On the last night of our trip as the pints went down we were planning what to do in the morning before we went home. We were tempted by the fizzy keg climb Double Diamond (HVS 5b) on the impressive Flying Buttress. I was also tempted to pour more beer down my neck, it was the last night after all. When it started raining heavily I agreed to lead the climb before heading back to the bar, confident it would be far too wet to climb in the the next day. So when I was greeting with blazing sunshine when in my hungover state I peered out of me tent in the morning I was not filled with joy. 

By contrast, Jordan has done the far more sensible thing and taken up writing about beer more often. I say this with the greatest of pleasure as for a certain set it can seem that one of the qualifications for being a beer writer, when not hiding in podcast oblivion,** is not actually writing all that much about beer. Not Jordan! His immediate focus? Actually reviewing beers that show up in the mail and being a bit honest about the process:

I didn’t read the label. Although I try to do right by everyone, sometimes, there’s so many samples that I’m profligate. Sometimes I’ll try things and they aren’t worth mentioning; I’d just hurt the sales. Sometimes, I’ll really enjoy something but I won’t find a place for it. With Hoppy Pollinator, I just didn’t want you to know about it on the off chance you’d prevent me getting more of it next year.

I liked this article by Will Hawkes about the current trend of Dark Mild in England’s Black Country, a theme I’ve seen nosed around periodically over the years. Twenty years ago and more, Sarah Hughes Dark Ruby Mild was a but of a lantern in the dark to the home brewing set. I say I liked it but more so after I did a bit of text analysis on the 3,800 piece to establish what I was reading given, you know, it was filed under the word “critical“… something of an unlikelihood.  I thought to do this primarily as the article makes no mention of the sorts of background to Mild that one would find in, say, a piece by Ron Pattinson… like his 2011 bit in the BeerAdvocate “A Short History of Mild.” So… 42% of the article is made up of quotes from folk in the trade. Three historical records are cited and the rest is mainly pleasant physical observations or input from or about four breweries making these Dark Milds: Yates, Bathams, Fixed Wheel and Box Car. What do we call this sort of writing? If it was in the newspaper, a lifestyle piece on a regional scene?

Matt mentions another aspect of reality:

News of another brewery closure. They are dropping like flies at the moment. My thoughts with all the affected staff.

That was raised in relation to Exe Valley Brewery shutting down. In operation since 1984, the current owners only held the reins since 2020. They join another brewery well into its fourth decade, Wood’s Brewery in Shropshire, along with many others. Normal churn or end times? Hard to know but hard times for the owners and staff.

On the up beat, Beth Demmon continues her series of profiles at Prohibitchin’, her blog receivable by email, with this week’s article on Lauren Hughes, head brewer at Pittsburgh’s Necromancer Brewing and how they are seeking to make change:

Strategic hires at Necromancer Brewing, ensuring long-term support of said hires through consistent mentorship, and plenty of community-facing events that signal safety and support for marginalized people. “Having people enjoy beer in a place where they feel welcome and being able to give back to the community so much, that means a lot to me,” says Lauren.

Finally, I am not sure I would call a beer experience “Schubert-like in its symphonic harmony” given he completed only six of his thirteen symphonies and one of those is named Tragic.

There. For more, check out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday except last Monday and next Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given…)  And remember BeerEdge, too, and The Moon Under Water.

*Actually, quite explicable.
**Let’s be honest. They take up too much footprint in your audience’s available time, you can’t cite an idea within them for a quote, the attract no comments of consequence and they contain no means to link to something they reference. You may as well as be sending postcards to the handful of folk who listen. And writing “umm” for every seventh word.

The Thursday Beery News Notes For Tax Deadline 2022

It’s not that I have been doing my taxes. But I have been fretting about doing my taxes. I write this paragraph on Tuesday night watching the Mets play the Cardinals… and not doing my taxes. I can send them in as late as next Monday given the deadline is on the weekend. I will wait. I will wait and fret. I use paper. First a pencil. Then a pen. I do two versions. A draft and a good copy. Until I get fed up and just write in pen over the pencil draft. I complain. It sucks. Fanks for listening to my TED talk.*

So, now you know I live in Canada. But you did already. Lots of worse places to live I suppose. Not a lot happens here. That’s why I read and write every week about what the others out there are writing and doing elsewhere. Like this. Jeff has asked the question on many of our minds – how is Elon Musk going to screw up Twitter for beer fans:

Beer Twitter might not immediately descend into a hellscape of threats, and in fact I would instead expect it to look the same for a while—at least superficially…  The effect probably would probably be measurable only in months or years, as the diversity of voices slowly waned, as people moved elsewhere. We might not see overt bullying, but instead a steadily declining richness of conversation… It may not be a popular view, but I love Twitter. I find it far more usable than Instagram, far less creepy than Facebook. It’s the site for people with opinions, and you may have noticed I have a few. But it also feels a lot more “social” than many social mediums. I discovered a whole host of new voices there, and some of them have even turned into friends. I worry about a Twitter that seems more toxic to the people I want to hear. That would make beer a lot less interesting.

I agree. Instagram and TikTok just suck. As do podcasts to a lesser degree. I like the way Twitter encourages a variety of voices, the helpful heads-ups as well as the razzing and the inebriated confessions. I now understand, for example, that there is a thing called “my X-town pizza” that is emotionally important to individuals’ identity. I also do think that Twitter users will find a way to organically work with change to keep the opinions flowing. Unless the block, report and word filter features are removed. Then it’s going to be that tire fire over at the edge of the next town that can never be put out. I am signing up for alt services just in case but don’t have any trust they will do the job.

The craft beer market is getting a bit cramped in Canada accord to The Old and Stale:

“Things couldn’t continue the way they were,” he said. Mr. Sakthivel’s experience is a microcosm of an industry that to insiders and outsiders alike can seem like an inexplicable black box, in which heavy debt loads and financial red ink are the norm yet few breweries show outward signs of trouble and there is no shortage of new entrants keen to join the fray.

I met someone working on a similar story for a similar organization recently – a well situated business writer – and he was shocked when facing craft-normal stifled responses from industry members to his simple commercial reality questions. The “sunny days” approach to beer writing and trade PR over the last decade or more has not helped the immaturity of the conversation for sure.  Consolidation, the proposed reality-based response, is as old a tradition in brewing as adding hops. Likely older.

More fluidy fluid related considerations were raised late last week when Boak and Bailey asked about if it is important to know where your beer comes from, where it was brewed. I don’t think I do really but it’s not strong with me one way or the other. I wrote a comment that I might like to consider here with you for a moment… as if this was the Andy William’s show and there’s just a spotlight on him, his stool and a cardigan:

Isn’t one challenge is that beer really isn’t from somewhere in the vast majority of cases. The grain, hops, yeast and sometimes even brewing water are from sites other than and far from the brewery. The ownership and control is often not well understood or in any sense local either. There is a desire for local just as there is for “small” and “traditional” too but so often these are false claims as well. This chameleon capacity is probably one of beer’s greatest assets as long as consumers are not asked to frame their choices based on identity as opposed to loyalty or simply preference. Much of US made maple syrup is sourced in Quebec. The American made dishwasher I’m months into waiting for delivery of is made of components from Asia… which is why it’s not here. Why should beer be different now when at least 400 years ago Derbyshire malt was trundled by cart across England to make the best ales elsewhere?

What do we even mean when as ask where something is from? Is my dishwasher from where it was put in the cardboard box or where the components are from? In terms of beer, the same thing applies. Is a beer from where the packaging occurs? Where the wort is brewed? Where the malt is grown? Pretty sure ten or more years ago Quebec’s Unibroue (or a similar brewery) was trucking bulk beer (or wort) to be finished in the States where it ended up in Whole Foods (or some other chain) under a generic brand. Where was that beer from? Or should I just care that it was still tasty beer at a good price? Not unlike the questions I asked 15 years ago now (yikes!) in the post “Do We Love The Beer Or The Brewer?”

Good to see a Ukrainian charity beer being clearly actual charitable giving. 100% of sales and not profits please.

Speaking about tasty beer at a good price, The Tand himself has written about Wetherspoons but before I go there, isn’t there a prior question that needs asking? Ten to fifteen years ago beer chains were embarrassing plastic experiences that no one would consider supporting. McBeer. McGak. Which is quite an achievement, making selling gak and doing so in a way that actually further diminishes the experience down to the level of a McPigs.** That was related to the point the Tand-y-one was making:

..back to the hatred by some of Wetherspoons. What’s really behind it? Yes, they are a big company that force prices from suppliers to be lower than some would like, but unlike, say, certain other pub companies who also buy cheaply, they pass the savings on to customers. Bad people?  There is undoubtedly, too, a certain snobbery aspect. This will be vehemently denied, but really, many rather look down on ordinary people being comfortable with their peers in an environment that they can afford. Better by far they should learn to improve themselves and save up to buy expensive murk in a tin shed or railway arch. That would improve the beer market and give more money to deserving brewers, rather than to the ingrates flogging to Wetherspoons.

Do we all not love a well priced pint? Like chains, over-priced beer was an outrage once upon a time. Isn’t where you brewery makes the beer very similar to which pub you go to to buy your beer? And does this relate to the integrity of the beer business or the identity of the beer buyer? I worry about people who identify too closely with the booze they drink. “I’m a rum drinker!” = “I am my own lab test’s petri dish!” I worry about that more than I worry about where the beer is from – wholesale or retail – to be honest. Also honest, however, are the let’s be looping back to sorta where we started observations from Boak and Bailey about the ‘Spoons:

We don’t tend to go to them these days, mostly because we had a run of bad experiences – poor choice, rough beer, disappointing food (even within the given parameters), poorly maintained facilities, and so on.

I have a limited experience of exactly three ‘Spoony moments but I have to admit they did seem like a shopping mall food court plus some enhanced grot and needy dipsos getting a fix. Yet… if you like the fitba terraces is it really that different?

Stan issued Hop Queries 5.12 right about 3 minutes after I posted last week and offered interesting thoughts about the next big hop with details from from an ag-productivity perspective that remind us to keep that ag-productivity perspective in mind:

Helios is approaching 20/20 territory, that is 20% alpha acids and yields of 20 bales per acre. The actual numbers are 18-21% alpha acids, 3.5-4.5% beta acids, 1.5-2% ml/100g total oil, and 3,300 to 3,600 pounds (16.5 to 18 bales) per acre. Hopsteiner does not oversell the aroma, calling it muted with soft accents. It is primarily resinous, secondarily spicy and a bit herbal.  Also, and quite important, she is resistant to both downy and powdery mildew, meaning she needs to sprayed less. Her alpha to resources used ratio (granted, that’s a number I’ve never seen calculated before, although I expect we will soon) it surely top of the class.

Witness: a rather long and somewhat well put together article on a very specific complaint – some beers served too cold. Nice to see the argument being made that the full range of temps is useful depending on the style.

Further to the well above the above. Twitter. Meta. I do like the point:

IPAs are just like the deep fried Oreo of beer: it is technically/chemically overwhelming and flavorful, whereas lagers, kolsch, or pilsners are more complex and delicate and, as you say, harder to get right.

Relatedly perhaps, a classic (and perhaps generic 2019-22) brewery bio safely landed at Pellicle this week:

“We were looking to tap into a new, seemingly insatiable demand for New England-style beers as well as fill a gap in both our range and the local and regional market,” he says of Nokota. “As recently as 2018 NEIPA was not the dominant style in craft that it is today, but those soft and hazy beers were really drawing a lot of people into craft beer, and turning the heads of those who were already drinking modern beer.”

Conversely perhaps, Brian Alberts wrote a startlingly honest personal story about his Uncle Ron and how Miller High Life will always be associated with a hard part of his family’s life:

Ron passed away nine years ago, but the High Life took me a decade beyond that—before the house was eviscerated and sold, before the 2008 housing crash dragged it and Ron’s life underwater, and before I could legally drink. I was 11 again, taking a covert sip on the long sidewalk linking Ron’s construction company truck and detached woodshop with the riverfront house he’d built. I blanched, naturally, but was thrilled that he’d offered it to me while my dad wasn’t looking. At the time, this explosion of neurotransmitters was its own illicit pleasure, but in hindsight, I wouldn’t describe it as a fond memory. None of my memories of Ron are fully happy anymore. That’s partly his fault, and partly mine. 

Finally, I like my local future… for it is here now. Le marché est ouvert!

There. That all offers some chewy thoughts for the coming weeks slurping. Yet for more if you need it, checking out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given…)  And remember BeerEdge, too, and The Moon Under Water.

*Just to be clear, this was not a TED talk. Don’t go looking for a YouTube video of me on a stage… either with the lights up standing in front of an insanely large PowerPoint behind me… or like on the Andy William’s show and there’s just a spotlight on my, my stool and my cardigan. But I do sport me a mean cardy, however. Just sayin’.
**Where I had lunch Tuesday, by the way, which makes me the biggest Fibber McFibFace on the planet.

Your Thursday Beery News Notes For The Wayward Wisdom Tooth

So, I have to have a very high wisdom tooth coming out Friday. No beer for a while for me.  Day surgery. Nothing too drastic. Thanks for asking. And have had my mind on that and other things most of the week. Evan has found himself very much closer that he in his thoughts had assumed.  Lars has offered his hopes for peace and I share those hopes. Ontario brewer, John Graham, has put hope in motion by going to Germany to provide transportation support.  It’s going to be sunny and +11C on Thursday afternoon. Spring is here. A good time to have hope… and green beer… and paddy wagons.

The tedious days of trial hearings of the “Slurs Against Keystone” have started. The most interesting testimony for me has been this – the CEO of Molson Coors couldn’t have cared less about Stone. He had real problems:

…recapturing economy beer drinkers who had moved on to its competitors in the beer industry was considered a “quick win” by a steering committee of MillerCoors executives and outside consultants and marketing professionals working to increase sales of Keystone Light. Demographic data of Keystone Light consumers was also top of mind for Hattersley when MillerCoors introduced the 15-pack of Keystone Light. Forty percent of Keystone Light consumers earn less than $30,000 a year and either work in a blue collar job or not in the workforce. “It means they are price conscious — don’t mess with the pricing button,” Hattersley said.

Sensible testimony. Conversely, the lead witness has come across as a bit of a fool. He doesn’t appear to understand what the pit of his stomach is and…

Stone founder Greg Koch took the stand in the Stone vs. MolsonCoors lawsuit. Described his reaction to images of stacks of Keystone Light cases oriented to show only the word STONE as “horror” …

Dope. Just remember… as noted last week, Keystone called its brand “‘Stone” before Stone Brewing was known. We shall watch for further updates as the intravenous drips… drips… drips…

Elsewhere in the annals of Big Craft Courtroom*, BrewDog is fanning the flames of its own roasting. As The Guardian newspaper has reported most excellently:

The boss of BrewDog, James Watt, hired private investigators to obtain information about people he believed were taking part in a smear campaign against him and repeatedly accused one woman of being involved until she blocked him on social media. According to multiple sources and evidence seen by the Guardian, private investigators who said they were working for Watt approached people to gather evidence about those who he appeared to believe had maligned him. One subject of their inquiries, Rob MacKay, an ex-BrewDog employee, had appeared in a BBC documentary, The Truth About BrewDog, which made claims about the company’s workplace culture and Watt’s personal behaviour as an employer, including towards women.

To be honest, this is a common enough thing in law. Private investigators are a regulated profession. Here is Ontario’s Private Security and Investigative Services Act, 2005, S.O. 2005, c. 34. I’ve been on a legal team that included a private investigator and proved a key allegation was not only probably false but actually utterly impossible. That’s what a PI can do. Here, there is a suggestion that the use of PI’s is itself improper. Look here, on a consultancy firm’s website that has an oddly Angolan revolutionary flag colour scheme – yet the firm works with other alleged offenders.  Still confused by the use of the word “reconciliation” in this context. Best to get all this before the actual courts and tribunals.

One last legal note: “More than 25,000 litres of illicit beer seized at Dublin Port“!!

The most interesting image on the internets this week was this ad by Timothy Taylor praising the care they take protecting their own wee yeast strain. As published in the October 13th edition of The Observer newspaper. The cartoon’s throwback style is particularly swell.

The youngest off-licence holder in 1974’s Britain. Try to identify some of the bottles behind her on the shelf.

Also in The Guardian, a cleverly constructed discussion triggered by Heineken that “inflation was “off the charts” and its costs would increase by about 15% which could lead to lower beer consumption. Clever? This:

The latest warning on inflation comes as Heineken said the price of beer it sold rose an average 4.3% in Europe in 2021, partly because of a shift to more premium beers and the reopening of bars and pubs, as well as like-for-like price increases. In the UK, beer sales rose by about 5%, driven by the group’s premium Birra Moretti and Desperados brands. Low- and non-alcoholic drink sales increased by more than 30%, led by the continued success of Heineken 0.0.

What’s happening elsewhere in the world? South Africa’s top brewing news story off the week? Cow dung:

Beer maker South African Breweries (SAB) says it will soon be using the manure of over 7 000 cows to power its operations. The company on Thursday issued a statement indicating it signed a power-purchase agreement with black-women-owned Bio2Watt. The renewable energy will be produced from Bio2Watt’s Cape Dairy Biogas Plant, located on one of South Africa’s biggest dairy farms – Vyvlei Dairy Farm – in the Western Cape town of Malmesbury. 

New ventures are popping up elsewhere. Japan’s Kirin is taking its fermenting skills in a new direction:

The company now hopes to use the technology of the beer-making process in its new biotech ventures. “We want to turn Kirin into a fermentation biotechnology company. We need to grow a new business while the beer segment is still healthy,” Isozaki told the FT. Kirin unveiled a three-year business plan last month, in which ¥100 billion will be invested in research and development and to expand factories in the health science and pharmaceutical sectors. A further ¥80 billion will be spent on in its beer and beverage business. As part of the shift away from beer and into pharmaceuticals, Kirin will increase production of Citicoline, a memory improving supplement.

Memory supplement? Is that a little note of a little something slipped in there?

Southern hemispherically, “Ron of the Road” has done Brazil to the Netherlands to Columbia in under 48 hours. Nuts. His blog posts are two trips behind him. The details, still, compel:

Getting money from the cash machine turns out to be problematic. Until I use my visa card. That’s a relief, having some Brazilian dosh in my pocket. The taxis from Sao Paolo airport are pretty good. They’re run by a cooperative of drivers, which has a monopoly. There are set fares to various locations in the city. My new German friend will be dropped of first, for the set fare. Then the driver will continue on the meter to drop me off. A couple of minutes outside the airport, it starts pissing it down. Really pissing it down. Full-on tropical downpour. Soon the roads are transformed into rivers. It’s all a bit scary. Doesn’t seem to faze the driver. I guess he’s seen it all before.

There. Enough! For more check out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (which I hope is  revived soon…)  And remember BeerEdge, too, and The Moon Under Water.

*Check out my new podcast, Big Craft Courtroom!