The Death Defying Mid-July 2022 Thursday Beery News Notes

That’s a bit of a bold claim. Death defying. But, having checked the stats, I am 98% sure that no one has died as a direct* result** of reading the weekly beery news notes. I also can confirm that no one has been harmed by reading Taste, the recent memoir by Stanley Tucci.*** It is mainly about his life with food. I finished reading it just yesterday. If you need any assistance in identifying what I am talking about, that is actually the book’s cover just there to the right.  No, really. Taste about his life with food and people, too, and makes for good light reading except when life was not light when it is actually a bit better. Recommended – especially as he includes recipes. So it is a 87% memoir and 13% cookbook… or recipe book. Which is good. I thought when finishing it… I have never read a book about beer that is remotely similar. I wonder why.

Enough about me… and Stanley.  First up, some history. Martyn has opened up a very interesting discussion on the question of medieval England and whether they actually didn’t drink the water – something I also doubt – by excellently questioning society’s capacity to replace it with ale:

The population of England in 1300 was approximately 4.25 million. If we leave out those too young to drink ale, that equals about 3.5m “adults”. The recommended liquid intake is 3.5 pints a day. So if they are only drinking ale, those adults are going to require a little under 560 million gallons of ale a year, minimum – and much of their time would be spent doing hard labour under a hot sun, when the requirement for liquid might be as high as ten pints a day…

Now, I am not going to get all linky and suggest that the initial conclusion drawn is incorrect (as I suspect it might be) but I would like to add a few assumptions into the mix which might also make it not entirely correct. While Martyn has quite rightly deducted kids from the calculation, I would suggest a few other points. First, there is no need to suppose that there was equal distribution between men and women, between rich and poor and between town and country.  Male labourers in rich country estates may well have consumed more than their share.  Second – and I think this is even a bit more important – access to more fermentables than statistically captured malted grains would have been common, especially in the countryside. Plus remember the wine trade. Third, I am not sure what is meant by “ale” in that it could be 1% or 10% alcohol. If it is too thin… what else makes up the necessary caloric load for life? That’s key. Water won’t do that. Fourth, Unger**** states that the requirement per person in the English Navy in 1535 (yes, 200 years later) was 4.6 litres a day. Was there an agricultural explosion during those two centuries that could support a change in diet? Fifth, our pal from 1378 Piers rated water the lowest of all drinks but did indicated that sloth was to be avoided or “ye shul eten barly breed and of the broke drynke…” I know that Martyn would agree that this sort of more granular review would be required to finalize the answer – but I do agree that there is no evidence that medieval people did not drink water to be found in the statistics that they drank a lot of ale.

Note: Cookie advises don’t get Humphed.

And I missed this last week, Lew Bryson on stouts and porters as used and then abused by the micro and craft beer movements in their turn:

Both types were throwbacks to much older Anglo-Irish beers, and as is often the case, the beers that were brewed in the 1980s were, by and large, guesses at what the older beers were like… [I]f porter and stout were the two sources of the river of dark beer that would grow to capture the palate of beer geeks and the Yummy Beer Drinkers (YBDs, that’s my name for the people who want diabeetus dessert in a glass)… Porter’s melody got drowned out. Despite slam-hopping it (“robust” porter), throwback-lagering it (Baltic porter), sweet-tweaking it (coconut and vanilla porter), and bomb-boosting it (the inevitable imperial porter), porter got smacked aside by imperial stout, and never recovered.

Speaking of porter, could this Goldthorpe whisky be associated with the long lost malting barley strain Battledore? Could my dream of a hordeum zeocritum porter come true?

Pellicle published a very interesting bit of reading about the first bottling by a small scale scavenging side project run by English film maker, Thomas Broadhead – Dimpsey Cider. It is written by Hannah Crosbie, who clearly identifies as a wine writer  – which gives us passages that are less, you know, about the squishy chumminess of things than many a beer writers might jot on about … like in this:

“It’s a miracle it was actually a drinkable product,” Thomas admits. “We left those barrels until February, we finally tasted and were like, ‘oh, this is actually tasting quite good!’ Only then did I order the bottles and commission the artist for the label.” And so, Dimpsey’s first cuvée, Unprecedented Times, was born. Notes of caramel apples, citrus and smoke from the barrels envelop a vibrant pétillance. Around 470 bottles were made, and those that weren’t smashed by ParcelForce found their way to London’s aesthetic-led drink spots: Bar Crispin, Gipsy Hill Brewery and—the restaurant where I first came across it—Top Cuvée.

There’s a lot of good in there. The writer was attracted to the drink first as a consumer. And, while there is a bit of bio in the piece, it is not beating us over the head. I do also like that the question of balancing time for this side project is a topic that runs through the article. There are some deft touches in there, leaving the question of Broadhead’s life choices just hanging a bit. Will there even be a second batch?

Breaking: there are at least two approaches to handling information. Reminds me of that 1976 homebrewing club.

My spam filters snagged something called BeerBoard this week and I noticed it was enticing me to hand over my personal contact information to gain more on that fast breaking news that “Volume and Rate of Sale are down double digits, while Percentage of Taps Pouring also dipped.” Wow. I am shocked. Not really. These days of jostling bleggy blogs for the shy – aka newsletters – seeking (cap in hand) to let us know the same four things that all the other newsletters and social media links (and sometimes actual new outlets) are saying, well, they lead me to one conclusion. I don’t exactly need another newsletter to tell me there’s a downturn. We all know things are tanking when the BA uses the magic words “mixed bag“! The arse is out of it, as we say.  Boak and Bailey picked up on the endsy timesy theme asked an interesting question this week about the UK public’s response to the uptick in pub prices during a time of general inflation:

In the context of supply chain issues, rampaging inflation and staff shortages, let alone the long-term structural problems caused by the pubco model, how much control do most really have over the price of a pint? That’s not to say, of course, that some people don’t do quite well running pubs. We find ourselves thinking of a businessman who owned several pubs in Cornwall and would turn up for inspection in a huge Range Rover with personalised plates, gold cufflinks flashing. It’s perhaps no wonder his customers got the impression that running a pub might be a nice earner and occasionally grumbled about the price of a pint.

My thought was not that it was about getting ripped off so much as customers voting with their reduced buying power to make sure this end met that other end. (This is not a club and I don’t really associate beer with self in the sense that it is an end needing meeting.) Plus I am still not ready to move back to the idea of hanging out in bars – not with, what, the seventh wave upon us? For this? These things are going to take a bit more than naïve possy cartooning and #LetsBeerPositive to get over. Or maybe it just goes the way of that weird but brief big band revival of the late 1990s. Remember that? Me neither. Again, no time to invest in craft beer folks.

In a happier time and place, Gary Gilman has let loose a social media blitz of his trip to France, tweeting up a storm while handing the keys to his blog to his better half – including this fabulous photo of a market fish stall in Calais. What manner of beast is that in the foreground? I am thinking monkfish but who knows. Well, the guy in the sweater with all the stripes does, I suppose.

Speaking of which,***** I am not sure I can fully, heartily, entirely… hesitantly… marginally… agree with Jeff in this particular application of what looks like the great white male theory:

Stone also helped convert Americans to hops (though they had a lot more company than they once admitted). It was, ironically, that strong association to hops that ultimately led to the awkward phase—though Stone also had quite a run as an established, successful brewery. When the haze displaced bitterness, Stone had a hard time adapting its brand.  

I think one needs to include the words Berlin and Keystone in any eulogy of the Stone that was. For me, repeated poor business decisions might have been central to the… awkwardness of that business ending poorly. Plenty of good regional and national breweries followed other paths.  Sometimes I wonder if that sort of quieter success is considered less interesting. Because…

Congratulations to Eoghan Walsh on the successful completion of his series “A History of Brussels Beer in 50 Objects” and the accompanying book launch, finishing up sorta where it began:

In December 2021, Brussels Beer Project publicly announced what was both the worst kept secret and the most unexpected recent development in Brussels beer: they had started brewing Lambic. They did so in a quintessentially Brussels Beer Project manner – by wheeling one of their coolships onto the Grand Place and parking within a couple of metres of the Brouwershuis, the centuries-long seat of brewing power in Brussels. 

This whole project is a great illustration of the power of properly handled personal websites combined with a clever social media presence.

Finally: beer awards. Q: if this is the ultimate… which is the penultimate?  And which is the antepenultimate? Shouldn’t this be clearer? One would want to know when and where one is wasting one’s time.

There. That’s enough. It must be! For more, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday (Ed.: ??? ) and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s (Ed.: now very) irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now winding up after ten years.

*made you look.
**made you look again.
***I have now read 32 books in 2022 which is part of my personal productivity project for the year. Along with a number of things like being over ten months in to intermittent fasting which made the Tucci book a risk – but one worth taking. A fair few have been this sort of celebrity bio, some of which lean on happy times and avoids much of the bad times. Not something that I might have taken up before too often – though I highly recommend Alex Trebek’s if only for the news that he swore like a stevedore like any good northern Ontario lad should. Greg Allman, George Clinton, Stanley Tucci, Mel Brooks, Dave Grohl might serve as a handy scale against which one might measure these things. Allman being the most revealing of life’s grimmer side and Grohl the least. Note that Tucci is in the middle. But there is a gap to his left and a fair distance to Clinton. Clinton is only to the right of Allman because he seemed to cope better with many of the same demons – or perhaps just because he is still alive at 80 despite much whereas Allman ended his days at 69 in large part due to his addictions in youth. 
****A History of Brewing in Holland 900-1900: Economy, Technology and the State by UBC professor Richard W. Unger, published in 2001 at page 88. He also shows at page 90 that per person consumption in the Netherlands from 1372 to 1500 averaged between 210 and 320 litres a year based on total population.
*****See? Fishy. Ha ha. Funny joke.

The Mid-June 2022 Edition of Thursday Beery News Notes

Finally. I am now convinced we may not get snow again… probably… the crops are a’risin’ and they are getting noticed and even harvested by strangers new to the neighbourhood. I even sharpened the manual mower and dug up the now dead fig tree’s root. In fact, I was reminded just last Saturday how much better beer was than having a fat guy at 59 heart attack when, laying on the lawn sweaty and staring at that damn fig root once cut from the planet which gave it life, I chose to have a beer rather than a heart attack. Good call. Meantime, I got on the Dall-E app thingie to see what all the cool kids are up to. Apparently the AI for the app likes its beer writers fat, white and male. I don’t dare show you the other three panels. Still… quite extraordinarily perceptive.

First up, I love this image from the Mi’gmaw academic Robbie Richardson of Princeton – and his caption: “There was a two man band doing a mix of Pink Floyd and Louis Armstrong covers.” Fabulous. He was in a London working man’s pub and captured the spirit of the scene in this shot as well as a second photo. Note: not yet included in the listed, upgraded or relisted by the Department for Digital, Culture, Media and Sport on the advice of Historic England.

Speaking of pubs, there is pub ticking and there is speculative pub ticking that requires you to tick a pub just in case only to find out that the pub was not worth the tick! But in the tick that was not ticky there are also gems, like this beer right here, a Dulse Stout. I like the sound of that. But I grew up near the Bay of Fundy.

Evan demonstrated a deft use of social media on Wednesday with his multi-tweet, multi-media argument on the relationship between Czech culture and a state owned Czech brewery. Read it. It’s better than 87% of the paid beer writing this week. Here, let me start you off:

I keep seeing Czechs ask “Why shouldn’t we privatize Budvar?” aka “Why should the Czech Budweiser brewery remain under state ownership?” A few quick thoughts on the pros and cons.

A bit further out there, we have either apparently run out of gimmicks or have achieved master level gimmick:

A Scots brewery has joined forces with a company of professional musicians in a bid to discover whether playing piano to fermenting beer affects the taste… Sean Logan, a member of the company, is playing a wide selection of his music to two batches of new beer now in the fermentation tanks at Bellfield’s brew house. The two new beers – Resonancy IPA and Resonancy Pilsner- have been brewed specially for Pianodrome’s summer-long ‘Resonancy’ at their new, upcycled piano amphitheatre at the Old Royal High School.

And, never the gimmick, I missed this a month ago about the last Fred Fest coming and going:

This weekend marks the final Fred Fest, a rare beer charity event created to honor the birthday of legendary Portland beer journalist Fred Eckhardt. Later this summer venue host Hair of the Dog Brewing is closing, and this will be one of the last occasions to celebrate both owner Alan Sprints and Fred Eckhardt’s invaluable contributions to the industry in-person.

Boak and Bailey had somewhat positive experiences at three ‘Spoons and were pleasantly confused:

It was busy but peaceful with mostly older drinkers chatting in groups as diffuse sunlight warmed them through big windows. Ruddles was, again, surprisingly, delightful, this time at £1.49. Adnams’s Ghost Ship (£2.10) was good, too – a reminder of what a great beer this can be, full of citrus zest. The tables were spotless and polished and the in-house mag sat there looking harmless, with a cover feature about Curry Club rather than, say, DOES TRUTH MATTER? 

But what about goes into what is in the glass? A study is being undertaken by my old alma mater, Dalhousie, in combination with two local breweries, 2 Crows and Propeller. They are looking to see if they can solve an old issue with how malt is made:

Historically, malting involved soaking barley in water, laying it out on the floor to germinate, and then drying it. This is a process called floor malting. Today, pneumatic malting is automated with large maltsters spreading the barley out on a perforated floor and blowing air through that floor to precisely control temperature and humidity before drying the malt. Two concerns about floor malted barley have been hindering the growth of craft malting: the potential for higher levels of a flavour-altering compound called Dimethyl Sulphide (DMS), and a condition called premature yeast flocculation…

Big picture, brewing industry economic challenges continue. Belgian brewers face bottle shortages:

Companies like the historic Huyghe brewery in Flanders, for example, are starting to run out of bottles. The lifeline, for now, is the accumulated stocks of bottles that were purchased from a supplier company in Russia. These days, supply has been interrupted and finding alternative suppliers with the capacity to respond in Europe is anything but easy due to the strong concentration that has occurred in the industry in recent years.

Similar stories out of the UK and Germany. Plus not enough C02. Plus drought. Plus the hot sauce is disappearing. (Glad I have backup.) In Hawaii and in Asia, the brewing basics are not as easy to get your hands on:

All food prices are going through the roof in Singapore. “It’s getting harder and harder for us to get any supplies at all,” Jesemann said. Hops and malt, delivered by ship from Germany, are also becoming hard to come by. The pandemic and the Russian war have made everything more complicated.

Now… there was an interesting set of three separate posts this week which added up to a bit of an interesting conundrum or at least signs of change. Worth unpacking.  First, to set the scene, Jeff used all his fingers and toes and came to the correct conclusion that there are a lot of beer  brands out there:

I was doing that same back-of-the-envelope math recently, and things have changed just a smidge. American breweries are within spitting distance of making a million individual beers. Maybe they already do. Three changes account for this. (1) The US has seen a more than fivefold increase in breweries since 2010, to around 9,500. (2) The number of beers each brewery makes has skyrocketed. Partly that’s a function of a changing market that rewards churn. But partly it’s a result of the fact that (3) almost all those breweries have taprooms, and a a lot have multiple taprooms. People are in turn drawn to those retail sites to sample new beers and buy four-packs they can’t get at the store. 

I totally agree. We could also do a similar calculation of local bakery cookies, squares and other doodads. As things localize and multiply – as the dream of big national craft continues to fade – we have a splendidly mindboggling range of options… as long as you can be everywhere all the time. Which you can’t. Which leads me to Robin and Jordan writing in conversation as they do monthly for Good Food Revolution. This month they discuss the fragmentation of style over the same timeline that Jeff discusses his numerical ker’splosion:

J: It’s not just flavour, either. As part of the instruction at George Brown, I’m explaining to people about the Lovibond Company. They were stained glass manufacturers who came up with a standard colour spectrum for beer. Sort of pale straw down to deep brown, but in gentle gradation. One of the students asked, “So what happens when beer is suddenly pink?”

R: I do take your point. While styles have changed so much throughout the centuries, things do seem to be going pretty alarmingly fast in terms of flavour development, with everything but the kitchen sink being put into a beer. Sometimes the beer is even aged in a kitchen sink for that flavour.

It’s an interesting discussion – but, with respect, it does move a titch to the reactionary. In the sense that it depends on chestnuts like Garrett Oliver on wine (no, wines have a massive range of flavours) and dear old Michael Jackson (whose declaration of style as periodic table flopped way before the beer went pink.) But it serves as a great X axis to Jeff’s Y.*  Facing this shock of the new… well, newish… we (rejecting the 1880s Michelson and Morley approach) should not worry about preserving a conceptual status quo. In the million brand universe the idea that beers can “rise up above all of the nonsense” like hit songs may not recognize that (i) the hits were rarely the most interesting songs** and (ii) there are far too many beers now for it to mean anything when a tiny foil Sunday School gold star gets awarded. It is simply no longer meaningful. That centre no longer holds.

Which leads us to Ben Johnson who has rejoined the land of the beer writer and posted his first post since last he posted in over a year and a half, reminding us all to disclaim the freebie:

It’s pretty basic marketing. For the cost of beer and shipping, you can put your product into the hands of people who are happy to share news and images of that product with your target audience. Beer writers and influencers get beer, they write about it and photograph it, and then share their work with their beer-loving followers; and the brewery, at least in theory, sells more of that beer.

This, too, is now a bit of a read guard action. Not because people don’t let folk know when a freebie is being discussed. We see disclaimers all over the place now – and that is great. Problem got solved. But the new problem is… it’s also sorta useless. And sorta 2018. Think about it. What beer drinker is now so weak of will that they are influenced? Wanted to be subjected to marketing? Second, many of the more interesting breweries just do not send freebie samples just like they don’t submit beers to award competitions. They know their base and have no need of the TikyToky marketplace of ideas. Third, too many freebie opinions boiled down to generic praise. Worse, fingerwaggery may ensue. Me, I can buy the beer.*** I can take the risk with a few bucks that I might not like something once in a while. Frankly, I am much more likely to be attracted by a skillful brewery that also displays a bit of good humour and jokes with itself. I am also much more interested, like Mr. Lemon, in what is a short walk away.

All of which adds up to something. And its something very different from even just pre-pandemic. The pre-pan. There is now just too much in beer to be aware of all that much about all the beer. It has been foretold, of course. Over seven years ago it was clear that it was impossible to be a “beer expert” but we are also well past even that. With the explosion of brands and styles and influencers (not to mention the seemingly hundreds of beer award competitions – now including a prize for iconic supermarkets? FFS. Really?? Have things gotten that tight for the award fee gatherers?) the confusion isn’t fading, it’s now a bazillion times worse. Or maybe better. Is all that variety actually all that bad ?

What can the poor beer writer do? No problem. Keep it specific. Look for the details. Experience what is actually there and now what you’re told should be there. And maybe write about it. That’s what I say. By this I mean if you are someone with the knowledge of what is good right there in your local area write about it… or write about what London Cooper was or… what is interesting about trademark law as it affects brewing or… or even what Ron has been eating… well, then you have half a chance to still be interesting and informative or even just funny. Write – even if its probably not all actually journalism. Writing is good. I’ve said it before but it’s worth repeating. Write. It’s hopeful thing. The hope that we acknowledge the rich niches which have replaced outdated umbrellas and overarches and authority figures. THIS JUST IN: no one need read Michael Jackson ever again except for archival purposes.

Perhaps connectedly, Stephanie Grant thought about something like it and wrote an interesting piece at her space “The Share” comparing craft beer now to the downsides of dating, including the fork in the road at phase 3 :

This is the part of the relationship where you start questioning things. Should I stay or should I go? It’s a hard question when beer has become part of my identity. What happens when it’s not? I left my job at the brewery. I started freelancing full-time. Initially, I dreamt of writing for breweries, but I started questioning that. Did I even want to work in the industry anymore? During this stage, my beer fridge went mostly untouched. It had been months since I posted about beer and even longer since I purchased a six pack. Meanwhile, my cocktail bar GREW.

Did she ditch the dud at phase 4? You will have to go read.

The rut is real – and, let’s be honest, maybe its because just as we have this unwieldy explosion of beer brands and alleged styles, we also have a limited range of beer writing themes.**** So much writing has not caught up with the scene from the consumer’s seat. Why listen to drinkers when you can talk at brewery owners? Yet… I think the last few years’ worth of new writing on social justice through the lens of beer is invigorating and, like the niche and the local, points to the way. Focused as it is on their personal experience, it is a step forward exactly because it’s written by people who actually do “think about press freedoms or the politics of their readers” and then think about their experience in beer overall. These writers have had to work to be heard. And beer doesn’t traditionally have much time for the bad news. Commissioning editors get the yips about bad news but these writers now sometimes write uncomfortable personal things. Discomforting interesting things – unlike what that DALL·E mini app would have us believe as illustrated above. It is also interesting that it is occurring just as established news services also shine a brighter light on the little ways of brewing.  Again, I speak of hope. This is excellent. And it bodes well for a better future.

What’s it all add up to? In the million brand world, just don’t be a follower. Be the subject of the story of your own experience. We simply don’t have any use for the good old days when craft beer was the defined as the domain of the heroic great white male, whether brewer or writer. A past when perhaps, to channel Mr. Ahmir Thompson, we have been burdened by the achievers who kept down creatives. Someone should let the DALL·E mini app up there know we may be done with that. If we are lucky. It’s a needed change – because it was not all good and fun, whatever you were told.*****

There. Another long variation on a theme. But that’s what the beery news notes is for! Reading the writing. And for more, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday (Ed.: back again this week) and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now winding up after ten years.

*Another interesting X and Y graph would be where one axis represented the collapse of  stylistic and branding certainty and the other axis represented the increase in card carrying Cicerones.
**Have you ever seen “Pina Colada Song” aka “Escape” lip sinc-ed vids? Big hit. In its fifth decade of existence. Shitty.
***This is my favorite line when a brewer offers me samples, that I am not one of that sort of writer. Brewery owner then laughs. Then I laugh. It’s a nice bonding time. Then I pay and go.
****They include: (i) social justice through the lens of beer, (ii) comforting praise for the rural brewery preferably founded by career changers… perhaps before they change back, (iii) beer writers interviewing beer writers and other circles of praise, (iv) possy spin over what arrived for free this week (yet… who could deny him this time?) and (v) affirmations of the abiding beer fibs through time like there is nothing to worry about the marketplace, temperance bad, puritans really bad, j-curve good ’cause beer is health food! (I often think of whether Gary Bredbenner so well remembered by Lew at the time now 13 years ago was affected by this… and Norm Miller as well.) Not to mention the crap that isn’t even beer. Fibs and lies, I say. Money in this case is the root of all evil, isn’t it… yet so is its absence.
*****Which is to say we are well past the day a decade ago when Melissa Cole could say that “brewing industry is not only booming and forward-thinking, it is also fabulously friendly” while James Watt was calling someone out by saying “…if we wanted advice from you, it would be about how to simultaneously patronise women and bastardize beer…” Quite the reversal! But it is a meaningful reversal of sorts as brewing is not and has not been a friendly place even if there are friendly faces to be found. And it’s good for us all to have grown up even if it means you leave behind those things of interest in youth.

The Thursday Beery News Notes For May Two-Four 2022!

May two-four. Back again. I explained it back in 2014 when I included the photo to your right (my left) of Bob and Doug McKenzie who were Canada’s #1 export forty years ago and whose 1983 movie, Strange Brew, is the last cultural statement about beer before microbrewing struck in earnest. Even though the movie isn’t set on the Victoria Day holiday in the second half of May, you can see many aspects of our drunken mildly retro-pro-monarchist celebrations replayed in Canadian homes as well as at campsites and cottages throughout the land this weekend as people feign gardening and practice inebriation. And it’s a big year for our top dog, our numero uno, our favourite anti-Nazi. Speaking of which… you know what broke? That cap thing on my whippersnipper that keeps the weedwhacker’s string coil in place. How the hell does that break? Spool went flying and the lawn’s all half haggy still. Didn’t so much break as ‘sploded. Now I have to hunt down a replacement lawn trimmer line cap or I have to buy a whole new thing-a-ma-jig. Pray for me.

Now… to the beer news. First up, a set of photos posted by the Glasladies Beer Society of a recent Glasgow beer fest set up in what looks like a somewhat permanent outdoor space. Being who I am, a child of children of the Clyde, the event looks like a mass gathering of aunties and uncles and masses of cousins. The use of steel container boxes is interesting as a relatively cheap but cheery but secure set up. Looks like it was held at the Glasgow Beer Works in the Queenslie Industrial Estate. This may be a common site for some of you but sometimes that’s still remarkable.

Next, Ron wrote a piece he titled “The Future of Mild” which serves as an interesting counterpoint to the fan friendly writings on the style mentioned two weeks ago. Ron provides an interesting set of thoughts about Mild itself and how styles may or may not make a comeback:

I’d love to go to Cross Green and drink 10 pints of Tetley’s Mild again. But it isn’t going to happen. The world has moved on. Beer styles come and go. And almost never return. I’ll just cherish the memories of a time that’s gone forever. Like a Porter drinker in the 1940s. The same fate, incidentally, awaits Pilsner and IPA. All styles have their day.

The fate of Mild has been formed he suggest as “it’s harder to throw all sorts of random shit into a Dark Mild.” That would seem to be where we are at. The post also lead to an interesting considered discussion on the nature of revivals. Jeff wrote:

…I wonder if a style that was once quite popular ever came back as a major style, perhaps not as popular as it was during its heyday, but with significant production. It’s probably happened, but I suspect it’s very, very rare. Once fashions change, styles sunset.

TBN reminded us of the classic example of style revival – Hoegaarden. I expect this is as much framed by the word “style” and its imposition limiting structure but the entire micro (1980-2003)) and craft eras (2003-2016) were based on revival of lost beers. Hoppy malt rich ales were descendants of earlier strong ales like Ballantine IPA and Dominion White Label as much as they were clones of imports.  So… revivals common enough in the days when brewing was not so wound up with novelty and amnesia. We always have to remember how quickly we forget. As recent at 2011, SNPA’s place in the pantheon was still somewhat speculative. Now, of course, it was always the source of all things including those that came before it – thanks to the nation’s PR professionals!

Speaking of perhaps one revival or perhaps homage that has not lasted, one bit of news that I was a bit surprised to learn about this week was how St. Joseph’s Abbey of Spencer, Massachusetts is no longer brewing its beer. This was all the news in 2015 and I reviewed their first beer as you can read here. The monks announced:

After more than a year of consultation and reflection, the monks of St. Joseph’s Abbey have come to the sad conclusion that brewing is not a viable industry for us and that it is time to close the Spencer Brewery. We want to thank all our customers for their support and encouragement over the years. Our beer will be available in our regular retail outlets, while supplies last. Please keep us in your prayers.

Jordan thought it a particularly worrying development based on their low labour expenses. Greg reported that the equipment was already listed for sale before the announcement. I gratuitously added the 2015ish image up there from the celler’s stash for Stan. Pretty sure the bottle has move about six inches in seven years.

Des generated a wonderful cascade of comments related to cellered casks with this big barrelled beery buttery – including these cautionary ones:

Not being funny, but going on that photo, “immaculate” is a strong word. Serviceable, cleaner than many, maybe. And as I’m sure has been pointed out, a 36 (massing the best part of 200kg) is a H&S nightmare. You romantic.

Note: please don’t send out bleggy emails saying “ I don’t have limitless cash on hand to subsidize this project, but it’s reality nonetheless. I need at least [XXX number of] paid subscribers…” Listen to the wind… the marketplace of ideas is speaking… write for joy or get a job to support your hobby interest in booze.

Boak and Bailey elaborated something at their Patreon widget-a-thing  that was evident in their (lovely and highly recommended) account of Ray’s out for hike and stopping at rural pubs with pals:

…at least part of the joy we took in drinking it on this occasion must be down to having “earned it”. The same goes for that first beer of the weekend, after a tough week at work. Or, as many people have observed, almost any mediocre lager you drink on holiday. How do you compensate for this effect? Well, you don’t, unless you’re a Top International Beer Judge. Instead, you report the context when you give notes on a specific instance of drinking a specific beer. And you make judgements about the overall quality of a beer based on mutliple encounters in multiple contexts. A beer that tastes good every time you bump into it is probably a good beer, full stop.

I wonder if we have become so enthralled with these beer judging events for hobbyists that we miss the obvious – that those beers actually do taste good in those contexts. And that judging contexts make beer taste bad. Because they are geared to ensure failure. Because that is what institutionalizing human experience does, makes you distrust and then outsource your own experience of life. Stop feeling bad because someone who has a certificate for passing the equivalent of a grade 11 history class says so.* Not to suggest TBN is not correct when he explains “Beer is weird. You’re lucky to have me here, putting things straight.” It is. We are.

Handy example: print off and cut into separate burger and beer images. Throw all in air and match the beer with the nearest burger. Equally valid. Every. Time.

Rolling Stone put out a story about beer prices this week under their “Culture Council” tab, not something I have notice from them in all my years at the coal face. The author, Kevin Weeks of Anderson Valley Brewing (who actually follows me on Twitter so I feel extra bad for not noticing before), argues interestingly that any increased costs faced by brewers are likely not going to justify the level of price increases that consumers are going to see on the shelf from the big brewers so…

For the smaller craft breweries facing this dynamic, this is an excellent opportunity to differentiate their brands by both managing pricing and clearly conveying priorities to the consumer. The most obvious tactic is to hold price (or implement only slight increases) to create an opportunity to increase market share through a comparable pricing advantage over the larger brewers that are grasping for margin.

And this passed by my eye this week, “It always rains on Monday” by Ian Garstka. More of his work can be found on IG. Prints available from the artist.

Perhaps relatedly at least atmospherically, Gary posted about “Birmingham Beer Detectives, 1937” who in plain clothes were sent out to protect the interests of the beer-drinking public and augment lab testing quality controls:

It seems therefore, at least for a time, a two-track beer-tasting inspection system existed, city and industry, to control beer quality in pubs. Perhaps the whole thing, at city level, collapsed with the Second World War – bigger fish to fry, if you will, but this remains to be known. Certainly at industry level, tasting onsite continued into the postwar era. A number of press reports, one pertaining to Ansells in 1949, attest only too graphically, a conviction of an inspector for drunk driving.

There’s a BBC historical drama script right there for the taking. I can smell the damp tweed and ashtrays now.

Note: “Finnish brewery release new beer celebrating Finland joining NATO“!

Note also: “TikTok star says Wetherspoons ‘scammed’ him out of £2,000 of food and drink.” Star!

Finally and falling under Stan’s reminder “no one cares what you think, Alan” I upset Maureen a bit a tiny bit (which I never like to do) when I commented about this article on Hogarth’s Gin Lane and Beer Street as I mentioned it amounted to was a bit of a sneeky apology for mass drunken frenzy. My observation was quite specific so I should explain so that all you all can correct me. The first half of the article is fairly straight forward GBH-style with loads of quotes from other sources framing the well understood topic. But then it goes in an odd direction mid-essay with the statement that those “in positions of power in England sought to create an all-around negative image of gin.” According to the article’s own previous paragraphs rightly describing the generally understood hellscape unleashed by gin at the time, I was left wondering if it could also be said that people in power now are perhaps creating an all-around negative image of the Covid-19 virus. My wonderment didn’t last. I found this key angle within the article odd. Odder still the suggestion that the works of Hogarth were for an elite:

Because of the timing, “Gin Lane” and “Beer Street” are often viewed as a work of moral propaganda, and some have speculated they were commissioned by the government to help reach gin’s working-class imbibers. Tonkovich points out this is not the case, however, because that working-class target couldn’t have easily accessed these prints. “These prints would not have been affordable for the working class,” she says. “They might have seen them in a tavern or through a window, but they couldn’t buy prints, so who is the audience for these? People of the press and the merchant class.”

The thing is… I just don’t think that is correct. Because I don’t think that is how mass communications and specifically those on virtue and vice worked at the time. If you look about at English political pamphleteering in the 1600s and 1700s, you see a wide-spread, robust and even salacious debate within a highly literate population. Vibrant grassrootism. You also see in the first bits of the 1700s, the development of the First Great Awakening and proto-Methodists sermonizing to many millions.** Consider, too, 1751’s Essay  on the Characteristicks and the “frenzy” of gin. Ideas related to a proper and healthy society were flying about. These and other Hogarth pieces fit into that scene. And, as the Royal Academy explains, fit into it in a very specific and intentional way given Hogarth’s process:

Hogarth aimed the prints at the popular, rather than fine art market, stating in his prospectus for the prints that: ‘As the Subjects of those Prints are calculated to reform some reigning Vices peculiar to the lower Class of People in hopes to render them of more extensive Use, the Author has published them in the cheapest Manner possible’. As a result the line in these prints is thicker and less sophisticated than in other prints engraved by Hogarth, both to enable the printing of more impressions without significant loss of quality, and to approach the characteristic style of popular prints.***

We are assured, via the hive, that the two prints were in wide circulation and that Hogarth’s works were even used for moral instruction by schoolmasters. So if they are not luxury items but rather something of a targeted public service announcement to those at risk, the paragraphs that follow seem strained, racing through the Victorians and US Prohibition then on to us today with a suggestion of the elites guiding government overstep. And, on the rebound, inappropriately sewing  doubts as to Hogarth’s good faith intentions under the guise of some sort of shadowy social engineering as opposed to improving public health. Had gin been slandered? Seems all a bit goal oriented.****

There. More fodder for a good general public debate. Away you go! And for more, check out the updates from Boak and Bailey mostly every Saturday but no longer from Stan every Monday as he’s on another extended leave of absence. Plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given)  And remember BeerEdge, too, and The Moon Under Water.

*If you are unaware of this phenomenon, I recommend the works of Ivan Illych to you, starting with 1973’s Tools for Conviviality.
**and they themselves mocked in return.
***See also “The marketing techniques of William Hogarth (1697-1764), artist and engraver” by Mark McNally at page 170 “The conscious decision to set the price of prints according to the theme and the intended audience was further demonstrated with the distinctively didactic Gin Lane, Beer Street and the Four Stages of Cruelty which were advertised twice in the widely read London Evening Post on 19 and 26 February 1751 priced at one shilling each being ‘done in the cheapest manner possible in hopes to render them of more extensive use’ with an alternative set priced at 1/6d being done ‘in a better manner for the curious’. Despite the relative lack of sustained advertising for these key prints, which formed the basis of Hogarth’s campaign with his friend and magistrate Henry Fielding to draw attention to the moral decline of the lower classes, they became as popular as many of his more heavily publicised prints. This was perhaps due to the fact that they were primarily meant as social commentary and evidence of the need for reform rather than for commercial interest…” and also especially at footnote 123: “Hogarth noted with satisfaction in how ‘some masters gave their apprentices sets of the prints as Christmas gifts’ and that ‘he had even heard of a sermon preached on the prints’.”
****PS: a word about disagreement. If we are going to take beer writing seriously at all, we need to get used to the idea that a reader may either (i) disagree with aspects of what they read (as I have above with backing supporting research) or (ii) call out poor writing (which I have not done above.) One of the saddest things in good beer culture is the “hooray for everything!” mantra and, its cousin, the abusive response for those who who don’t buy in to the hooray. Let’s be honest – rooting for booze is weird. I blame too much booze and good folk struggling for not enough money as the commissioning organs do just fine. In this case, my comment to Maureen attracted the less than attractive, the dropped turd. Let’s be honest. I get negative comments and labels all the time and have for a couple of decades from publications high and low,***** sometimes from people I can’t imaging deserving one’s full respect. One scribbler who has my respect once even told me “hear that – that’s all the beer writers in Toronto mocking you” to which I responded “who gives a fuck about beer writers in Toronto?” We don’t worry about such things, especially now that the beer writers in Toronto either either have moved on now and are mowing the lawn somewhere in the suburbs, arguing with themselves. None of which relates to the article above that, in small part, I disagreed with. It is a well enough written if skimmy summary with a mild expression of the standard beer writer political slant on public health (“…nanny state! …neo-prohibitionists!! …folk putting my income at risk but mentioning health!!!“) but, no Maureen, it is not an example of something that did not exist before. The wheel that was invented long ago still turns round and round. Which is good. Because it gets thoughts going and leaves conversations enriched. Which is why I do this every week – to think about what is being written. If you aren’t doing that, why do you bother?
*****Funny ha-ha joke…no really… just kidding… footnote to a footnote, too! Very light and amusing, right?

Your Thursday Beery News Notes For The First Of May

OK, the lawn has been mowed. Even though we had frosts three times in the last week. That is a milestone. As is the Craft Brewers Conference for 2022. I like the logo. No reference to #CBC2022. Actually looks like it was used by the Minnesota Beer Distributors’ Convention back in 1974. Right down to the bottle rather than, you know, a can. So… some people are getting back together. To get a bag or two of fruit sauce. Even we were out last night at a favourite place and hardly anyone had a mask on. Yikes. Our local numbers have moved from worst ever to less than worst ever so people must have forgotten or given up. Fingers crossed!  That’s where we are. Fingers being crossed.

The big news is in beer periodicals… as it is periodically. Is there a comeback being made with the news that All About Beer has been revived to some extent by Beer Edge collaborators Andy Crouch and John Hall:

When we founded Beer Edge in 2019, we drew on our experiences with All About Beer and the role it had in developing our own education and careers to help define the vision for our new company. Meanwhile, All About Beer’s bankruptcy concluded and the company and magazine closed for good. Bradford and Johnson later regained control of the brand itself and the content archive. And in early 2022, they agreed to sell these individual assets to us.

I will be interested in hearing about the business model. Andy, a public service lawyer in the real world, is acting as publisher with John reviving his role as editor, a position last held in 2017. After learning that GBH is essentially subsidized by non-publication public and private revenues (and subject to the inexplicable* withdrawal of cash, too) I thought a bit about the other ways of making an entirely niche topic at least break even. Pellicle, for example, on its third anniversary has announced a sustainability goal based on subscribing patrons with a noble goal: “your subscription lets you ensure that people who can’t afford it can still access our features, free of charge“. I am among the subscribers as Pellicle often offers writing you don’t see anywhere else. The main remaining old school periodical is Craft Beer & Brewing run these days by Joe Stange appears to be run as a for profit business with generous old school subscription rates with various tiers no doubt providing quite a range of valuable benefits.  I don’t subscribe as I find the articles, however excellent, to be often aimed towards the supply side, rather than me and my consumer demands. What is the proposition now from All About Beer?

The other big news in the brewing world in 2022 is really the resurgence of big beer. Or rather BIG BEER. As illustrated this week by the fabulous news from Molson Coors:

Molson Coors Beverage Co. says its profits soared in the first quarter for its largest quarterly sales growth in more than a decade. The Colorado and Montreal-based company, which reports in U.S. dollars, says it earned US$151.5 million or 70 cents per diluted share, up from US$84.1 million or 39 cents per share a year earlier. Underlying net income excluding one-time items was US$63.8 million or 29 cents per share, compared with US$1.6 million or one cent per share in the first quarter of fiscal 2021. Revenues for the three months ended March 31 were US$2.2 billion, up nearly 17 per cent from US$1.9 billion, primarily as a result of strong growth outside of North America amid fewer on-premise restrictions in Europe.

So much for the end times that all the experts spoke of. Like seltzers taking over. We do, however, still seem to have a slight bitterness in the mouth. Speaking of macro-lag, The Tand shared an image of what I think is a very attractive beer label, Cerveza Victoria lager from Malaga Spain. Utterly unhip with its middle aged guy in a suit wiping the sweat off his bald head, the use of white in his shirt, the hankie, the table and the background sends the image of pounding heat. I like the straw hat, too. Lovely design.

Less wonderful are the stories David Jesudason shared of his disheartening discriminatory experiences in the bigoted wine world for Glug:

One of the worst racist nicknames I endured was repeatedly said when I worked at a bar during my university days from 1999 to 2003. It was my job to carry the bottles of wine from the cellar and the manager of this West London establishment – Keith – would reward my efforts by calling me Gunga Din. For those not familiar with the Rudyard Kipling poem (and I’ve got a feeling that my racial abuser only knew the title) it’s about an Indian water carrier so expendable that after being killed helping the British Army his life is summed up by the jokey line: ‘You’re a better man than I am, Gunga Din.’ Although it’s a highly offensive term, it’s actually fitting as I was as dispensable as Kipling’s Hindu hero and if I’d complained I would’ve been ushered out of the door.

Just to be clear, the need for the efforts of Crafted for All and Beer Diversity at #CBC2022 give me no greater hope for the experience in the beer world.

Also at #CBC2022, rolling out craft’s long stale mantras of “we” and “winning” and “wars” is so utterly bizarre. And to my mind, the group think enforced at these gatherings has led to things like hazy IPAs being effectively gateway drinks for seltzers. Dumbing down leading to loyalty leachate. And shit like this:

… beers brewed with marshmallows. This once niche ingredient has actually become a trendy adjunct, but will it stick? …the marshmallow beer trend is like a Peep in the microwave: it is on the rise! Just last year, the number of beers containing marshmallows available through Tavour increased 31% over the year prior… these brewers started using mallows in small doses in select Stouts… fans of the brewery loved it and continue to love it. Tavour recently featured one such Drekker, a dessert-inspired smoothie Sour –– Chonk Mango & Marshmallow. It sold out in less than 48 hours.

I feel dirty just mentioning that. Sharing another sort of thing I don’t want to experience, Ed told a tale of mixing beer and rock climbing this week as he retro-ticked:

On the last night of our trip as the pints went down we were planning what to do in the morning before we went home. We were tempted by the fizzy keg climb Double Diamond (HVS 5b) on the impressive Flying Buttress. I was also tempted to pour more beer down my neck, it was the last night after all. When it started raining heavily I agreed to lead the climb before heading back to the bar, confident it would be far too wet to climb in the the next day. So when I was greeting with blazing sunshine when in my hungover state I peered out of me tent in the morning I was not filled with joy. 

By contrast, Jordan has done the far more sensible thing and taken up writing about beer more often. I say this with the greatest of pleasure as for a certain set it can seem that one of the qualifications for being a beer writer, when not hiding in podcast oblivion,** is not actually writing all that much about beer. Not Jordan! His immediate focus? Actually reviewing beers that show up in the mail and being a bit honest about the process:

I didn’t read the label. Although I try to do right by everyone, sometimes, there’s so many samples that I’m profligate. Sometimes I’ll try things and they aren’t worth mentioning; I’d just hurt the sales. Sometimes, I’ll really enjoy something but I won’t find a place for it. With Hoppy Pollinator, I just didn’t want you to know about it on the off chance you’d prevent me getting more of it next year.

I liked this article by Will Hawkes about the current trend of Dark Mild in England’s Black Country, a theme I’ve seen nosed around periodically over the years. Twenty years ago and more, Sarah Hughes Dark Ruby Mild was a but of a lantern in the dark to the home brewing set. I say I liked it but more so after I did a bit of text analysis on the 3,800 piece to establish what I was reading given, you know, it was filed under the word “critical“… something of an unlikelihood.  I thought to do this primarily as the article makes no mention of the sorts of background to Mild that one would find in, say, a piece by Ron Pattinson… like his 2011 bit in the BeerAdvocate “A Short History of Mild.” So… 42% of the article is made up of quotes from folk in the trade. Three historical records are cited and the rest is mainly pleasant physical observations or input from or about four breweries making these Dark Milds: Yates, Bathams, Fixed Wheel and Box Car. What do we call this sort of writing? If it was in the newspaper, a lifestyle piece on a regional scene?

Matt mentions another aspect of reality:

News of another brewery closure. They are dropping like flies at the moment. My thoughts with all the affected staff.

That was raised in relation to Exe Valley Brewery shutting down. In operation since 1984, the current owners only held the reins since 2020. They join another brewery well into its fourth decade, Wood’s Brewery in Shropshire, along with many others. Normal churn or end times? Hard to know but hard times for the owners and staff.

On the up beat, Beth Demmon continues her series of profiles at Prohibitchin’, her blog receivable by email, with this week’s article on Lauren Hughes, head brewer at Pittsburgh’s Necromancer Brewing and how they are seeking to make change:

Strategic hires at Necromancer Brewing, ensuring long-term support of said hires through consistent mentorship, and plenty of community-facing events that signal safety and support for marginalized people. “Having people enjoy beer in a place where they feel welcome and being able to give back to the community so much, that means a lot to me,” says Lauren.

Finally, I am not sure I would call a beer experience “Schubert-like in its symphonic harmony” given he completed only six of his thirteen symphonies and one of those is named Tragic.

There. For more, check out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday except last Monday and next Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given)  And remember BeerEdge, too, and The Moon Under Water.

*Actually, quite explicable.
**Let’s be honest. They take up too much footprint in your audience’s available time, you can’t cite an idea within them for a quote, the attract no comments of consequence and they contain no means to link to something they reference. You may as well as be sending postcards to the handful of folk who listen. And writing “umm” for every seventh word.

The Thursday Beery News Notes For Tax Deadline 2022

It’s not that I have been doing my taxes. But I have been fretting about doing my taxes. I write this paragraph on Tuesday night watching the Mets play the Cardinals… and not doing my taxes. I can send them in as late as next Monday given the deadline is on the weekend. I will wait. I will wait and fret. I use paper. First a pencil. Then a pen. I do two versions. A draft and a good copy. Until I get fed up and just write in pen over the pencil draft. I complain. It sucks. Fanks for listening to my TED talk.*

So, now you know I live in Canada. But you did already. Lots of worse places to live I suppose. Not a lot happens here. That’s why I read and write every week about what the others out there are writing and doing elsewhere. Like this. Jeff has asked the question on many of our minds – how is Elon Musk going to screw up Twitter for beer fans:

Beer Twitter might not immediately descend into a hellscape of threats, and in fact I would instead expect it to look the same for a while—at least superficially…  The effect probably would probably be measurable only in months or years, as the diversity of voices slowly waned, as people moved elsewhere. We might not see overt bullying, but instead a steadily declining richness of conversation… It may not be a popular view, but I love Twitter. I find it far more usable than Instagram, far less creepy than Facebook. It’s the site for people with opinions, and you may have noticed I have a few. But it also feels a lot more “social” than many social mediums. I discovered a whole host of new voices there, and some of them have even turned into friends. I worry about a Twitter that seems more toxic to the people I want to hear. That would make beer a lot less interesting.

I agree. Instagram and TikTok just suck. As do podcasts to a lesser degree. I like the way Twitter encourages a variety of voices, the helpful heads-ups as well as the razzing and the inebriated confessions. I now understand, for example, that there is a thing called “my X-town pizza” that is emotionally important to individuals’ identity. I also do think that Twitter users will find a way to organically work with change to keep the opinions flowing. Unless the block, report and word filter features are removed. Then it’s going to be that tire fire over at the edge of the next town that can never be put out. I am signing up for alt services just in case but don’t have any trust they will do the job.

The craft beer market is getting a bit cramped in Canada accord to The Old and Stale:

“Things couldn’t continue the way they were,” he said. Mr. Sakthivel’s experience is a microcosm of an industry that to insiders and outsiders alike can seem like an inexplicable black box, in which heavy debt loads and financial red ink are the norm yet few breweries show outward signs of trouble and there is no shortage of new entrants keen to join the fray.

I met someone working on a similar story for a similar organization recently – a well situated business writer – and he was shocked when facing craft-normal stifled responses from industry members to his simple commercial reality questions. The “sunny days” approach to beer writing and trade PR over the last decade or more has not helped the immaturity of the conversation for sure.  Consolidation, the proposed reality-based response, is as old a tradition in brewing as adding hops. Likely older.

More fluidy fluid related considerations were raised late last week when Boak and Bailey asked about if it is important to know where your beer comes from, where it was brewed. I don’t think I do really but it’s not strong with me one way or the other. I wrote a comment that I might like to consider here with you for a moment… as if this was the Andy William’s show and there’s just a spotlight on him, his stool and a cardigan:

Isn’t one challenge is that beer really isn’t from somewhere in the vast majority of cases. The grain, hops, yeast and sometimes even brewing water are from sites other than and far from the brewery. The ownership and control is often not well understood or in any sense local either. There is a desire for local just as there is for “small” and “traditional” too but so often these are false claims as well. This chameleon capacity is probably one of beer’s greatest assets as long as consumers are not asked to frame their choices based on identity as opposed to loyalty or simply preference. Much of US made maple syrup is sourced in Quebec. The American made dishwasher I’m months into waiting for delivery of is made of components from Asia… which is why it’s not here. Why should beer be different now when at least 400 years ago Derbyshire malt was trundled by cart across England to make the best ales elsewhere?

What do we even mean when as ask where something is from? Is my dishwasher from where it was put in the cardboard box or where the components are from? In terms of beer, the same thing applies. Is a beer from where the packaging occurs? Where the wort is brewed? Where the malt is grown? Pretty sure ten or more years ago Quebec’s Unibroue (or a similar brewery) was trucking bulk beer (or wort) to be finished in the States where it ended up in Whole Foods (or some other chain) under a generic brand. Where was that beer from? Or should I just care that it was still tasty beer at a good price? Not unlike the questions I asked 15 years ago now (yikes!) in the post “Do We Love The Beer Or The Brewer?

Good to see a Ukrainian charity beer being clearly actual charitable giving. 100% of sales and not profits please.

Speaking about tasty beer at a good price, The Tand himself has written about Wetherspoons but before I go there, isn’t there a prior question that needs asking? Ten to fifteen years ago beer chains were embarrassing plastic experiences that no one would consider supporting. McBeer. McGak. Which is quite an achievement, making selling gak and doing so in a way that actually further diminishes the experience down to the level of a McPigs.** That was related to the point the Tand-y-one was making:

..back to the hatred by some of Wetherspoons. What’s really behind it? Yes, they are a big company that force prices from suppliers to be lower than some would like, but unlike, say, certain other pub companies who also buy cheaply, they pass the savings on to customers. Bad people?  There is undoubtedly, too, a certain snobbery aspect. This will be vehemently denied, but really, many rather look down on ordinary people being comfortable with their peers in an environment that they can afford. Better by far they should learn to improve themselves and save up to buy expensive murk in a tin shed or railway arch. That would improve the beer market and give more money to deserving brewers, rather than to the ingrates flogging to Wetherspoons.

Do we all not love a well priced pint? Like chains, over-priced beer was an outrage once upon a time. Isn’t where you brewery makes the beer very similar to which pub you go to to buy your beer? And does this relate to the integrity of the beer business or the identity of the beer buyer? I worry about people who identify too closely with the booze they drink. “I’m a rum drinker!” = “I am my own lab test’s petri dish!” I worry about that more than I worry about where the beer is from – wholesale or retail – to be honest. Also honest, however, are the let’s be looping back to sorta where we started observations from Boak and Bailey about the ‘Spoons:

We don’t tend to go to them these days, mostly because we had a run of bad experiences – poor choice, rough beer, disappointing food (even within the given parameters), poorly maintained facilities, and so on.

I have a limited experience of exactly three ‘Spoony moments but I have to admit they did seem like a shopping mall food court plus some enhanced grot and needy dipsos getting a fix. Yet… if you like the fitba terraces is it really that different?

Stan issued Hop Queries 5.12 right about 3 minutes after I posted last week and offered interesting thoughts about the next big hop with details from from an ag-productivity perspective that remind us to keep that ag-productivity perspective in mind:

Helios is approaching 20/20 territory, that is 20% alpha acids and yields of 20 bales per acre. The actual numbers are 18-21% alpha acids, 3.5-4.5% beta acids, 1.5-2% ml/100g total oil, and 3,300 to 3,600 pounds (16.5 to 18 bales) per acre. Hopsteiner does not oversell the aroma, calling it muted with soft accents. It is primarily resinous, secondarily spicy and a bit herbal.  Also, and quite important, she is resistant to both downy and powdery mildew, meaning she needs to sprayed less. Her alpha to resources used ratio (granted, that’s a number I’ve never seen calculated before, although I expect we will soon) it surely top of the class.

Witness: a rather long and somewhat well put together article on a very specific complaint – some beers served too cold. Nice to see the argument being made that the full range of temps is useful depending on the style.

Further to the well above the above. Twitter. Meta. I do like the point:

IPAs are just like the deep fried Oreo of beer: it is technically/chemically overwhelming and flavorful, whereas lagers, kolsch, or pilsners are more complex and delicate and, as you say, harder to get right.

Relatedly perhaps, a classic (and perhaps generic 2019-22) brewery bio safely landed at Pellicle this week:

“We were looking to tap into a new, seemingly insatiable demand for New England-style beers as well as fill a gap in both our range and the local and regional market,” he says of Nokota. “As recently as 2018 NEIPA was not the dominant style in craft that it is today, but those soft and hazy beers were really drawing a lot of people into craft beer, and turning the heads of those who were already drinking modern beer.”

Conversely perhaps, Brian Alberts wrote a startlingly honest personal story about his Uncle Ron and how Miller High Life will always be associated with a hard part of his family’s life:

Ron passed away nine years ago, but the High Life took me a decade beyond that—before the house was eviscerated and sold, before the 2008 housing crash dragged it and Ron’s life underwater, and before I could legally drink. I was 11 again, taking a covert sip on the long sidewalk linking Ron’s construction company truck and detached woodshop with the riverfront house he’d built. I blanched, naturally, but was thrilled that he’d offered it to me while my dad wasn’t looking. At the time, this explosion of neurotransmitters was its own illicit pleasure, but in hindsight, I wouldn’t describe it as a fond memory. None of my memories of Ron are fully happy anymore. That’s partly his fault, and partly mine. 

Finally, I like my local future… for it is here now. Le marché est ouvert!

There. That all offers some chewy thoughts for the coming weeks slurping. Yet for more if you need it, checking out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given)  And remember BeerEdge, too, and The Moon Under Water.

*Just to be clear, this was not a TED talk. Don’t go looking for a YouTube video of me on a stage… either with the lights up standing in front of an insanely large PowerPoint behind me… or like on the Andy William’s show and there’s just a spotlight on my, my stool and my cardigan. But I do sport me a mean cardy, however. Just sayin’.
**Where I had lunch Tuesday, by the way, which makes me the biggest Fibber McFibFace on the planet.

Your Thursday Beery News Notes For The Wayward Wisdom Tooth

So, I have to have a very high wisdom tooth coming out Friday. No beer for a while for me.  Day surgery. Nothing too drastic. Thanks for asking. And have had my mind on that and other things most of the week. Evan has found himself very much closer that he in his thoughts had assumed.  Lars has offered his hopes for peace and I share those hopes. Ontario brewer, John Graham, has put hope in motion by going to Germany to provide transportation support.  It’s going to be sunny and +11C on Thursday afternoon. Spring is here. A good time to have hope… and green beer… and paddy wagons.

The tedious days of trial hearings of the “Slurs Against Keystone” have started. The most interesting testimony for me has been this – the CEO of Molson Coors couldn’t have cared less about Stone. He had real problems:

…recapturing economy beer drinkers who had moved on to its competitors in the beer industry was considered a “quick win” by a steering committee of MillerCoors executives and outside consultants and marketing professionals working to increase sales of Keystone Light. Demographic data of Keystone Light consumers was also top of mind for Hattersley when MillerCoors introduced the 15-pack of Keystone Light. Forty percent of Keystone Light consumers earn less than $30,000 a year and either work in a blue collar job or not in the workforce. “It means they are price conscious — don’t mess with the pricing button,” Hattersley said.

Sensible testimony. Conversely, the lead witness has come across as a bit of a fool. He doesn’t appear to understand what the pit of his stomach is and…

Stone founder Greg Koch took the stand in the Stone vs. MolsonCoors lawsuit. Described his reaction to images of stacks of Keystone Light cases oriented to show only the word STONE as “horror”

Dope. Just remember… as noted last week, Keystone called its brand “‘Stone” before Stone Brewing was known. We shall watch for further updates as the intravenous drips… drips… drips…

Elsewhere in the annals of Big Craft Courtroom*, BrewDog is fanning the flames of its own roasting. As The Guardian newspaper has reported most excellently:

The boss of BrewDog, James Watt, hired private investigators to obtain information about people he believed were taking part in a smear campaign against him and repeatedly accused one woman of being involved until she blocked him on social media. According to multiple sources and evidence seen by the Guardian, private investigators who said they were working for Watt approached people to gather evidence about those who he appeared to believe had maligned him. One subject of their inquiries, Rob MacKay, an ex-BrewDog employee, had appeared in a BBC documentary, The Truth About BrewDog, which made claims about the company’s workplace culture and Watt’s personal behaviour as an employer, including towards women.

To be honest, this is a common enough thing in law. Private investigators are a regulated profession. Here is Ontario’s Private Security and Investigative Services Act, 2005, S.O. 2005, c. 34. I’ve been on a legal team that included a private investigator and proved a key allegation was not only probably false but actually utterly impossible. That’s what a PI can do. Here, there is a suggestion that the use of PI’s is itself improper. Look here, on a consultancy firm’s website that has an oddly Angolan revolutionary flag colour scheme – yet the firm works with other alleged offenders.  Still confused by the use of the word “reconciliation” in this context. Best to get all this before the actual courts and tribunals.

One last legal note: “More than 25,000 litres of illicit beer seized at Dublin Port“!!

The most interesting image on the internets this week was this ad by Timothy Taylor praising the care they take protecting their own wee yeast strain. As published in the October 13th edition of The Observer newspaper. The cartoon’s throwback style is particularly swell.

The youngest off-licence holder in 1974’s Britain. Try to identify some of the bottles behind her on the shelf.

Also in The Guardian, a cleverly constructed discussion triggered by Heineken that “inflation was “off the charts” and its costs would increase by about 15% which could lead to lower beer consumption. Clever? This:

The latest warning on inflation comes as Heineken said the price of beer it sold rose an average 4.3% in Europe in 2021, partly because of a shift to more premium beers and the reopening of bars and pubs, as well as like-for-like price increases. In the UK, beer sales rose by about 5%, driven by the group’s premium Birra Moretti and Desperados brands. Low- and non-alcoholic drink sales increased by more than 30%, led by the continued success of Heineken 0.0.

What’s happening elsewhere in the world? South Africa’s top brewing news story off the week? Cow dung:

Beer maker South African Breweries (SAB) says it will soon be using the manure of over 7 000 cows to power its operations. The company on Thursday issued a statement indicating it signed a power-purchase agreement with black-women-owned Bio2Watt. The renewable energy will be produced from Bio2Watt’s Cape Dairy Biogas Plant, located on one of South Africa’s biggest dairy farms – Vyvlei Dairy Farm – in the Western Cape town of Malmesbury. 

New ventures are popping up elsewhere. Japan’s Kirin is taking its fermenting skills in a new direction:

The company now hopes to use the technology of the beer-making process in its new biotech ventures. “We want to turn Kirin into a fermentation biotechnology company. We need to grow a new business while the beer segment is still healthy,” Isozaki told the FT. Kirin unveiled a three-year business plan last month, in which ¥100 billion will be invested in research and development and to expand factories in the health science and pharmaceutical sectors. A further ¥80 billion will be spent on in its beer and beverage business. As part of the shift away from beer and into pharmaceuticals, Kirin will increase production of Citicoline, a memory improving supplement.

Memory supplement? Is that a little note of a little something slipped in there?

Southern hemispherically, “Ron of the Road” has done Brazil to the Netherlands to Columbia in under 48 hours. Nuts. His blog posts are two trips behind him. The details, still, compel:

Getting money from the cash machine turns out to be problematic. Until I use my visa card. That’s a relief, having some Brazilian dosh in my pocket. The taxis from Sao Paolo airport are pretty good. They’re run by a cooperative of drivers, which has a monopoly. There are set fares to various locations in the city. My new German friend will be dropped of first, for the set fare. Then the driver will continue on the meter to drop me off. A couple of minutes outside the airport, it starts pissing it down. Really pissing it down. Full-on tropical downpour. Soon the roads are transformed into rivers. It’s all a bit scary. Doesn’t seem to faze the driver. I guess he’s seen it all before.

There. Enough! For more check out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (which I hope is  revived soon…)  And remember BeerEdge, too, and The Moon Under Water.

*Check out my new podcast, Big Craft Courtroom!

These Be The Beery News Notes For Mid-January 2022

We are already at a mid-point. But there are plenty of them to do around. Pick one point and then another? You’ve created a mid-point. I saw this image from a late 1960s airport or train station waiting area. I remember these at the Halifax airport, coin operated TV chairs. Some sort of mid-point going on. With ashtrays. We are at another now. Mid-January.

This bit of beer business news has every member of the semi-pro beer chattering class without experience in business* scratching their heads:

Molson Coors Beverage Company said today it will stop production of its Saint Archer brand and sell its San Diego-based brewery and taproom to Kings & Convicts Brewing Co., which owns the Ballast Point brand.  

As I reported… relayed… poached from Josh Noel in the Chicago Tribune, back in December 2019 Kings & Convicts, an apparently tiny craft brewery in Illinois bought one time mega-brand Ballast Point. The purchase was made with a bucket of moolah earned from a hospitality asset sale by K&C principal Brendan Watters in 2015  along with input from other friendly and wealthy investors including wine magnate Richard Mahoney. These brewery buys at pennies on the dollar are no doubt a doddle for folk at that level.

In another sector aimed at making the moolah, the sad news has been reported by Jaime Jurado that something called the Adult Non-Alcoholic Beverage Association has been created. A concept which seems to put the moron in oxymoron. As it is not about beer, it shall never be referenced again – except when someone mentions “neo-prohibitionists” again. Then I can say:

What? You mean the ANBA?

Best NA-NF quote of the week? This:

Price is an issue. Not sure how I’ll feel about that once work isn’t paying for the beers.

What? Govern the opening of your wallet accordingly, I suppose. Spare a measure of salt when reading review by those who get the freebies. Next fad to return? Temperance bars. As noted by Martin, the mastheadless blog Evo Boozy Scribbler discussed a variation on that theme:

I have nothing but disdain for booze free curry houses. Having a pint of Cobra is part of the experience. I don’t take my own roast potatoes to a carvery.

Well, it’s part of your experience. Why can’t people on the beer imagine that there is a world where being people on the beer is not considered the height of civilization’s progress? I rarely have been with my curry but, then again, I equate it with family meals, not piss ups.

Speaking of food and beer, this is an interesting argument from Zambia related to food security:

Well, if we are talking about food security, perhaps we could start by checking the quantity of maize going into beer before we think of suspending meagre exports of less than a million tonnes because if this info could be true, it could mean us who drink chibuku, ‘eat’ more mealie meal in three months than what the whole country uses in a year! Mwaimvela kanongobilitina skopodicious, ka? But not everything is bad about opaque beer, “…it gives you 13.1% of body energy when you drink,” my friend told me.

Changing course, a high honour and one I agree with entirely was bestowed by Garrett Oliver this week after listening to Matt Curtis interviewed by the two folk at BeerEdge recently:

I don’t really follow the beer press; as a producer it sometimes feels grubby and unseemly to do so. But I will say that this interview put a lump in my throat more than once and made me switch my mental hat to “writer/journo”. We do need actual journalists. Glad of these folks.

Through this troubled world of everything from PR puff to academic research, it is good to note how much quality there actually is – as I get to do each week. While a sort of drinks writing is a narrative with no greater arc, writing attracted to novelty (or even whatever it is that has briefly twitched… right over there, do you see it?) we see another relatively recent aspect of this is how good beer writing is developing and unfolding is the phenomenon of people writing about serious issues faced in life – from humanity’s injustices to the  deeply personal – seen through the lens of something somehow related to beer. On excellent example this week was provided by Jonathon Hamilton in Pellicle:

This time last year I wrote my first essay for Pellicle. It was, like this, a self-reflective piece about the beginnings of the magazine, alongside my own struggles with mental health, imposter syndrome and a sense of belonging. Putting myself out there in such a way was one of the most difficult things I’d ever had to do, and I would love to tell you all how it immediately changed me for the better. Unfortunately, it did not.

Similarly, note bene the bene noted:

It’s true that the total number of blogs has declined over the past decade, but the number of good blogs has never been higher. Moreover, they fill a role that would otherwise be left vacant. Beer is little-covered by newspapers and magazines, and often merely superficially. No one is going to print one of Ron Pattinson’s lists of 19th century grists in the Wall Street Journal. Social media is great for opinion and linking, but not much else. Imagine Lars trying to present one of his enthnographies on Twitter. Larger, more ambitious projects like Craft Beer & Brewing and Good Beer Hunting are doing fantastic work and I don’t want to diminish their effort. But blogs are still critical in the media ecosystem—and, given the anemic state of print journalism and the increasingly toxic nature of social media, more important than ever.

Hooray and happy sixteenth beer bloggaversary, Jeff!

There was a sad sighting of another of a bit of a failed PR initiatives this week: Tryannuary. How 2015. How could they have known that a global pandemic would raise general concerns about personal health?

In Scotland a wonderful protest was seen this week in Dundee, where the King of Islington, a Dundee pub was suddenly closed without warning and then suddenly reopened without warning:

Staff at a Dundee bar at the centre of Covid-19 cover-up claims have been told to return to work this week following a sudden closure. The King of Islington pub shut on Saturday with upper management blaming “massively reduced trade levels” due to the “promotion of unsubstantiated claims” in a union-backed grievance letter from staff. Kieron Kelleher, assistant manager at the Union Street venue, accused pub chain operators Macmerry300 of victimising staff who spoke out.

Protests had also been held at pubs owned by the same chain in Glasgow as events unfolded. As a child of a child of the Red Clyde, I got all verklempt.

This week’s Tufte Award for Best Visual Display of Quantitative Information goes to… a chart that explains what we know as “hard liquor” in Canada but described as spirits in the Old Country. It is from Colin Angus using data from Public Health Scotland who first ran a poll, most people guessing gin would be #1 rather than the bronze medal winner. Well down the list but still – who is drinking all that brandy?

The Canadian Beer Cup is off. Now… calm down. Breathe. I am sure it was a big deal in your household, too, but the reason  for the cancellation is… singular and real:

…guidelines announced last week by the Ontario Government in response to the rapid surge in cases of the Omicron variant limit indoor gatherings to a maximum of five people, making it impossible for in-person judging to take place at this time. “One of the goals of The Canada Beer Cup is to showcase the greatness of Canadian breweries to the world,” said Rick Dalmazzi, Executive Director of the Canadian Craft Brewing Association, in a statement. “With all due respect to the many fine Toronto and Southern Ontario judges who will be involved, we want to do everything in our power to also include the many international and cross-Canada judges who have committed to our event.”

In plain language, there was clearly a large aspect of this that was a Toronto tourism event bringing in judges who were also newspaper columnists and consultants to retailer, etc.** (One need not take that statement above in the cancellation notice to suggest that while Canadian beer may be underrated, well, our own Ontarian beer judges are somehow overrated.) Now… how to transition and stay within the overall goals. As happened in the World Beer Cup (whatever that is when it is not the World Beer Awards), beer submissions will be poured. What does a next step look like? Apparently the Greek Cup of Beer or the Greek Beer Cup or the Greek Beer Awards was not so needy of auslander praise as they also just mailed out the samples to the usuals. As did the World Beer Awards. Something will occur. I just hope that there are government grants that buffer all this, that cover the unexpected stranded costs that demobilization and remobilization incurs. Stranded costs are a killer.

Non-beer recommendation of the week:  follow AndyBTravels. He’s train fan who runs a Travel Architect Service. He also wanders around remote parts of places like rural Romania where this week he captured some desolate spots and also some gorgeous moments.

That’s it for now. For more check out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Or is that dead now?) There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too (… back this week!) And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (which I hope is  revived soon…)  And remember BeerEdge, too, and The Moon Under Water.

*pretty much all of them.
**we should be honest about how these things really work.

Your Thursday Beery News Notes For The First Frosty Nights

First up this week, reality. We still had a fig tree out in the backyard with all its leaves on Wednesday. Doubt it will have them today. Have to check once it is light out.  One way or another it’s almost an eight month growing season here by balmy Lake Ontario. Not something you could say even ten miles to the north. Harvested another load of parsley Monday. Pulled up a frisée endive that was mixed into supper, too. No snow yet. With any luck most of the leaves will be off the trees before it comes. Don’t want to have to deal with sawing fallen limbs. I plan to chop the willow back Saturday, saving the long branches for a bit of wattling next March. Suburban peasant.  Suburban pleasant.

Next, the coolest thing of the week was seeing that small object to the right. It’s a 1,000 year old, 14-sided die from Korea with carved instructions for a drinking game. One side says “let everybody hit you on the nose” while another says “drink a big cup and laugh loudly” all of which indicates a state of civilization far advanced from my youth spent playing caps and sticking playing cards on my forehead. DSL was pleased at the find.

Good news. Movement on the unionization of craft front with the creation of the Brewery Workers Union in the UK under the IWW banner. A bit of a manifesto explains why now:

Why do we need a union? As the interest in and sales of craft beer has risen significantly in the past 10 years it has also meant more workers are being exploited, suffering harassment and abuse, working in unsafe conditions, working long and unsociable hours leading to serious injuries all on insufficient pay, leading to physical & mental strain, burnout and fatigue.  We have seen the ongoing issues with BrewDog and a wealth of other breweries in the UK, as well as active organising from other trade unions, in the US and across Europe.

On the other side of the economic divide, Brewdog has updated* that its plans for global domination are well on track:

Despite facing numerous challenges in 2021 we have managed to continue growing strongly and our UK wholesale sales for October are up 48% on October 2020 (which was also in growth). As well as growing strongly we have also created over 600 brand new jobs this year. We are determined to continue to share our passion for great beer with as many people as possible and to do all we can as a business to fight climate change. And we are determined to use every challenge we face as a catalyst to become better as a business.

Passion. Climate Change. Better. Growth. Perfect setting for a union. Relatedly, this message from Ren is the same as it ever was. Craft is a haven of cheapskates:

“Hi! Can you basically give us a ton of free info that we can use to improve our brewery, our charitable endeavor, and help us make more money?” *Sends them my rates* *Crickets* I would love for this to stop happening once a week. Pay Black people for our knowledge.

See also Ron circa 2014 when it was shocking for brewing history research to be considered a paid consultancy. Speaking of whom, he has some good advice if you happen to live in an empire a few months away from total collapse. Pay attention to the beer supply:

The more observant among you might have noticed that I’ve started writing about Germany and Austria in WW I. There’s a good reason for that. One that I’m not going to tell you quite yet. It is very revealing, though, to look at the war from the other side. The food and booze situation at home for the Central Powers made Britain look like the promised land, overflowing with milk and honey, Or at least bread and beer.

Ever look at a small brewery tax credit regulation? He’s one recently issued in Ontario, good old Ont. Reg. 711/21. All you really need to know is the formula [(A × B) ∕ F + (C × D) ∕ F] × G × H × J × K!  Works on a sliding scale from more than 4.9 million litres but not more than 20 million litres of beer. Which is a lot of beer for businesses called small beer manufacturers. Is there anywhere where small means small?

As mentioned the other week, the Chicago Brewseum’s Beer Culture Summit is happening this weekend. Here is the list of events. I’ve signed up for Sunday if anyone wants to chat in the comments. Looking forward to this presentation:

Archaeologist and historian Dr. Christina Wade, archivist Tiah Edmunson-Morton, and organizer, attorney, author and documentarian Atinuke “Tinu” Akintola Diver discuss the unique experiences (both successes and roadblocks) they have seen throughout their careers researching, collecting and documenting beer and brewing history in a man’s world. This session is moderated and hosted by co-founder of the Albany Ale Project, Craig Gravina.

Speaking of the “ye” and the “olde” did you ever wonder why there is still so much old oak still around in the forests for booze barrels? It’s not because of booze barrels.

Once upon a time, I used to make home brewed ginger beer at about 1.3% based on a recipe from Clone Brews by the Szamatulskis. Great slurping by the bucket out in the garden. I was reminded of that by this rather extended commercial business news item on one Jamaican drinks maker bringing a similar if stronger sort of thing to market. I am not sure how you could ever make money on the 1.3% version – except it was so simple to make yourself who would bother buying it?

Stan and Jeff are having a bit of a parallel chat about the hop varieties which most attract a buyer’s attention. I have to admit something. I don’t have any interest in which hop varieties which most attract a buyer’s attention. I find folk rhyming off hop varieties as they sip a beer to be entirely missing the points. Most beer drinkers don’t care. But govern yourselves according to your own interests. Me, I like 1400s beer shipping records from the Baltic Sea. So go figure. Here are Stan’s questions:

Jeff Alworth posted a question yesterday from Atlanta (hey! we used to live there); more than one, in fact. So here are two I am thinking about: a) Is Citra/Mosaic becoming a marker of style in the way Saaz is in Czech pilsners or EKG in bitters? and b) Do [brewers] feel like the pairing has become so successful it’s constraining the style?

Beer price hikes coming in the US, in France and around the globe. I think things may be worse than this bit of PR gobbiltygook from Sam Adams might suggest, especially given their botch of the seltzer market by over-producing their Truly gak:

Truly is still in a premium position in the fastest-growing area of the alcoholic beverage industry, and it will be a strong platform to use in launching other products. “We are well positioned to succeed in 2022 and beyond,” founder Jim Koch said, “as consumers look to drink more ‘Beyond Beer’ products.” That success will come partly from raising prices across its portfolio by 3% to 6% in 2022. Those hikes reflect rising costs on raw materials like aluminum and glass, but they’re also designed to shore up its profitability now that the industry is maturing. Management had been prioritizing growth and market share, but now that focus is shifting toward achieving a stronger earnings profile.

See that? Raising prices to “shore up profitability” means paying more for less and covering up mistakes with the new cash. Craft. Reminds me of an ancient Korean saying: “let everybody hit you on the nose”!

Once again, a week of the good, the bad and (just above) the uh-guh-lee.  For more, check out the updates from that same Boak and Bailey mostly every Saturday and from Stan now on a regular basis again every Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword which may revive some day.  And remember BeerEdge, too, and The Moon Under Water.

*Where did I put that link. Nov 1 at 11:20 am if you have it handy. Along these lines, it was. What a crap news service this is. No, here it is. Martin Dickie on LinkedIn. Why the hell do I follow him on LinkedIn. Why the hell am I on linked in?

Your Thursday Beery News Notes For A Oddly Green Mid-October

It’s an odd autumn, isn’t it. Not just the pandemic that is no longer as scary but not resolved either. At least in the privileged bits of the planet. It’s also odd on the longer game scale too. The leaves aren’t turning colour here. Weeks behind schedule. Took the national harvest time short week off with the expectation of cleaning up the yard and there is still mowing to do. The last grapes still on the vine. Potatoes to pull from the ground. Shorts weather at least still today.

What else is going on? First with the positive. Gently manic blogger Retired Martin posted no less than 15 tales over the last week, each with quite attractive photos and a decent measure of wit as he, among other things, defines both cosy and comfy. The aggregation of his writings provide more than a list of taverns ticked off a list. His eye for detail as above (“For Drinkers Only”!) and brief observations on the places he visits are perhaps deceptively rich, adding up to something of an ethos:

Bill the fisherman came in for his late pint, the girls night out were laughing at a boy called Mark who I felt sorry for, and it felt like a happy pub.

Staying in the UK, I was linked to a story by an author this week so I thought it only polite to read rather dedicated fitba and beer blogger Jane Stuart‘s story about the scene around the Blackpool v Blackburn Rovers match on 2 October:

…I now felt hurried because I’d arranged to meet Wilf (of Yorkshire Seasiders fame) in Cask & Tap, which opened at noon. This left me no time for breakfast (not that I can face food first thing anyway) and meant that I was pretty much getting up and going straight to the pub. We did make a pit stop at the ticket office en route to collect around £350 worth of tickets for the next four away games at Forest, Reading, Sheff U and Swansea (there is a Swansea!). Clubs in general have been coy to release away tickets more than 7-10 days in advance this season so it was a bit of a shock (not least financially) to have all these tickets on sale – including one for a match at the end of November.

Supply chain news: beer bottle shortages hit tiny Prince Edward Island.

As Jordan noted, a favorite brewery of mine, Half Hours On Earth of rural Seaforth, Ontario and Canada’s first online retail beer store is shutting down and selling off its brewery gear:

As we wind down the brewery (see full post on Instagram), we’ll be putting our parts and equipment up for sale here on the webshop. This is the first lot, and there will be more listed as equipment becomes out of use. Sign up for our newsletter to be first notified. If anything goes unsold, prices will be reduced until gone. When an item is sold, the listing will be removed. All items are in used condition unless stated otherwise.

As they shared on Instagram, the owners are transitioning to a new focus and a new business, Worldlet, offering sustainable healthy household products:

We opened an eco-shop two years ago, and have plans for something new on the horizon that we hope will be the most impactful of all. It will require more of our attention going forward, and unfortunately, there’s simply not enough hours in the day.

Good. A doubly sensible approach if you ask me. And net positive.

Thing never said in beer: “…and certainly thanks to all those who nominated the winners…” Oh… ***

Speaking of positive news in with a first tiny appearance of neg, it appears that the US hospitality work force has gotten fed up with being low rung on the ladder with millions quitting their dead end jobs:

Quits hit a new series high going back to December 2000, as 4.3 million workers left their jobs. The quits rate rose to 2.9%, an increase of 242,000 from the previous month, which saw a rate of 2.7%, according to the department’s Job Openings and Labor Turnover Survey. The rate, which is measured against total employment, is the highest in a data series that goes back to December 2000.

Good! Want my advice? Don’t make these jobs suck. Support your staff or soon you will understand that not only are they the ones who make the money but they are also customers of the next place down the road. Create careers for those you hire.

[Q: “bin fire“? You do know you can just not follow unpleasant people, right?]

Stan on the state of beer writing or at least one form:

In the 13 or so years I’ve intermittently posted links on Monday I’ve always looked beyond blogs, and beyond beer stories for that matter, for interesting items to pass along. If you are disappointed that I don’t point to more beer blogs, well, so am I. But let’s face it. Beer blogs are dead. That is why you are not reading this.

I know what he means but we have to be honest. As we wallow in newbie guides and second editions and other ways people in financial need find to get by, we have to remember that many narrower focused web periodicals are just blogs repainted and rebranded.** And similar content is created daily in Twitter threads and Instagram posts with great effect. And newsletters arrive regularly, sent from those gentle wee souls who fear the comments blogs receive, sent by people correcting claims in the content. I see plenty of writing is out there even if the deck chairs have been rearranged due to fiscal anxieties and dreams of monetization.

Maybe really probably bad is the news reported by Canada’s ag new source The Western Producer coming out of China that its insane residential construction boom meeting no identifiable demand for residential construction may hit the world’s food commodity markets:

Companies like Evergrande have fuelled themselves with debt while building millions of homes that stand empty, leaving China with an array of ghost cities and neighbourhoods. If Evergrande goes bust the whole industry, which more and more seems like a house of cards, could collapse. That would be bad for demand for steel, coal, copper and other industrial commodities used in construction.

Why mention that in a beer blog? Global prices for hops and barley depend on demand forecasts. As commodities drop, niche markets like hop growing and malt barley get hammered. As WP states: “It’s a potential killer of general demand — around the world.” Massive supplier Russia is also jerking around its own grain farmers with an export tax causing farmers to “abandon wheat, corn and barley in favour of soybeans, rapeseed, flax, lentils, peas and summer fallow.” Put that on your horizon.

Finally and certainly now very negative, the big news this week I suppose… if you can call it news anymore… relates to the continuing implications of sexist behaviors in craft, this time related to the Danish beer brand but not quite a brewery Mikkeller which has seen presumed acolytes ditch a fest being put on in Copenhagen, all rather late in the day as one Toronto brewery staffer noted:

I find it hard to believe these breweries didn’t know about the Mikkeller allegations. Working in the industry it was all anybody talked about for months. It took public shaming for them to pull out, which is a form of pressure.

Another observer tied events to the call for unionizing what really needs to be differentiated as the legacy big craft beer industry.

What’s really interesting is the continuing greater reticence to engage with the boycott by trade voices who may have invested in the brand too deeply as part of craft’s tight circle of reciprocal praise narrative.  Something called The Drinks Business reports on the response to allegations but puts as much effort into polishing Mikkeller’s brand than inquiring into the problem. We read that the fest is “renowned for featuring some of the most highly sought-after breweries in the world” before, in a classic example of beer trade writing reporting on beer trade writing, repeating the GBH praise that Mikkeller is a “tastemaker within the beer world.

Even with some pretty strong observations on the allegations in past posts including the statement “founder… Mikkel Borg Bjergsø… actively participated in bullying and harassment…” GBH itself still took the time (as if to meet an editorial requirement) to label (if not slur) those rejecting sexist environments in brewing as “activists” and implying a level of ineffectiveness in quite a remarkably dismissive paragraph:

The reversal for these breweries and potentially others is a response to continuing pressure activists have exerted on these companies, urging them not to participate in collaborations or festivals with global beer company Mikkeller, which is based in Copenhagen. Nearly 100 breweries from across the world are still listed on the event’s Facebook page as attending. 

Not necessary. Not every issue has two sides with equal merit. Matt of Pellicle was much more to the point:

I do think that breweries attending this festival in light of ongoing, unresolved issues, paints the entire craft beer industry in a bad light. It feels like a “fuck you” to the victims who’ve shared their stories these past months.

Indeed.* The beer brand owner at the centre of all this has continued to make some astounding statements as Kate Bernot has helpfully shared. But if all that wasn’t enough, what is really unbelievable (but for this being craft beer sucking up and sucking out loud) is how eight UK breweries responded on Wednesday took the time to issue a bit of absolute PR hari-kari of a note explaining their continued participation on certain  “conditions” including:

a. They state (as Matt points out) that they demand a meeting will be held – including other brewers, the abusive and also the victims of abuse (presumably not asked about this kaka meme process at the time of the press release) to move the industry forward;

b. They state that social media (the prime medium for applying ethical pressuring in this case) “is not a productive space” presumably meaning best to keep these things quiet or at least behind closed doors; and

c. They are still attending the event because… why? And each brewery has aligned themselves with the mainly unmoved Mikkeller and each have taken the time to sign on – and openly identify themselves as doing so making it easier for customers to buy somewhere else.

Un. Buh. Lievable. Except… you know… craft.

Positive and negative. Personal experience as opposed to scale and ambition and shameful behaviour. As always, for more check out the updates from Boak and Bailey mostly every Saturday and from Stan now on a regular basis again every Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword And remember BeerEdge, too, and The Moon Under Water.

*And this weeks gold winning use of an obscenity nudging out this tweet by Evan Rail.
**Filled (he unkindly said) with tales that I pass on mentioning every week even if they win a hubcap in the tight circle of reciprocal praise awards.
***By the way, where did those Flemish farmers in England in the early 1500s come from. You know, when aliens were subject to residency licenses and other severe controls in England. Oh, by “farmers” is it “traders” that was meant… like almost one hundred years before that? Or was it the elite English access to hopped beer in the 1300s or perhaps 1200s? Such a muddle.

“When Autumn Leaves Start To Fall…” Edition Of The Beery News Notes

OK – summer is done. Really. Six months to spring. We can handle this. Really. I knew autumn had come because I had a little private moment for the seventh anniversary of the release party in Albany with Craig for Upper Hudson Valley Beer where I got to meet that very nice young lady… right after we saw her go over to our box of books in the corner and then helped herself to a few. I think I bought her a beer as Craig stole our books back from behind her back. Community.

First up, Robin Leblanc wrote a very good piece on how the pandemic has unexpectedly introduced a number of positive changes in the craft beer scene:

So in looking at all of that, having to work as a professional and sum up the experiences of the beer world through its accomplishments, I began to see why this matters. Because for the first time in what feels like ever, it seems that the industry is actually trying to live up to the ideals that it set for itself. Progress has been slow-going, but something seems to have kicked in the past two years to create a newfound perspective.

I’m too much the crank to be so hopeful but it is good to see hope seen and shaped as well as Robin has in this piece.

From the science desk, Matthew reminded us of his July 2018 gaseous observations: “A few years ago, I was blamed for being excessive and causing global warming through trapping heat in the atmosphere.  But now, apparently, there’s not enough of me to go around.” Apparently  it is news again as Mr. Protz advised:

CO2 shortage impacting beer. No need to go without. In pubs drink real ale: handpump operates suction pump that draws beer from cellar to bar without applied gas. For home drinking seek out bottle conditioned beers with natural carbonation. #LiveBeer

See, that’s what I call supporting the actually traditional. The British co2 shortage is dramatic and touches on many parts of the supply chain, requiring government intervention:

Meat producers and food industry chiefs had called on the government to step in and warned that if they didn’t then food shortages would soon follow. Ian Wright, the chief executive of the Food and Drink Federation, warned on Tuesday that consumers would start seeing shortages in poultry, pork and bakery products within days.

At least one UK pub lad seemed to be on Team Protz as far as letting the beer supply its own gas:

Colin Keatley, of the Fat Cat pub and brewery group, said the shortage was yet to bite but that it would have a significant impact should it hit. “It’s amazing how so many businesses do rely on this one product and we rely on CO2 both in some of the beers we make and dispensing some. We do still have beers on gravity and pork scratchings – so if we have to just rely on them we will.”

Aside from science, the politics of the drink continued to be top of the discourse. I saw this bit of solidarity bruvvah! news last week and thought to myself “…wouldn’t that be nice if craft beer bars were like this…”

Employees at one of the country’s largest distillers have been striking since Monday after 96% of union members agreed to a strike.  “I’ll be out here however long it takes to get what we deserve,” union member Katie Gaffney said… Workers gained support from a local restaurant. Buffalo Wings and Rings will stop selling Heaven Hill products until an agreement is reached. “What were asking Heaven Hill to do is nothing short of what we do for our customers,” Buffalo Wings and Rings District Manager Jessica Raikes said. 

Somewhat along the same general lines, the essay of the week was definitely this excellent set of facts and opinions presented by Ruvani de Silva on the forms of gratitude expected from the historically marginalized:

Quebec-based beer blogger and influencer Amrita Kaur Virk, who also works in the baking and restaurant industries, has had similar experiences. “When diversity became cool… I felt like there were a lot of white beer advertisers that were creeping up on my profile and following me, but also expecting me to fully embrace them and be grateful that they finally noticed me,” she says. “I remember being approached by them like they were some kind of knight in shining armor and them asking for my experiences… I really feel like there are some white folks who are looking to just harvest my own personal experiences to appear to be ‘woke’ and virtue signal. Even the act of approaching/following me seems very performative. Like I should feel grateful for even being considered and approached”.

Boom. That is really particularly boomtastic. Boomeriffic. Like you, I’ve seen a fair few non-marginalized majoritarian pasty scribbly folk like me in beer (no doubt out of a sense variously mixed of story FOMO, cultural guilt and good intention) taking it upon themselves to elbow into view or play that knight over the last couple of years but that quote above nails it. Gratitude like this relates to manufactured passion in craft beer which sets itself apart from the Buffalo Wings and Rings approach mentioned above. Fabulous.

Perhaps relatedly, historian Doug Hoverson (whose book on Minnesota Land of Amber Waters sits in view every night) wrote about the idealized images of Indigenous North Americans in beer branding over the years:

How prevalent has the use of American Indian imagery in beer advertising been? An extensive though by no means exhaustive survey of labels, coasters, signs, newspaper ads, and other “breweriana” (any item with a brewery’s name or a beer brand name on it) shows that nearly half the states (and all the major brewing states) had at least one brewery that used Native imagery for identification or advertising. Nearly 100 breweries portrayed American Indians in logos or other illustrative contexts—mostly in the pre-Prohibition era, and almost exclusively in the pre-craft era.

Appropriation and pre-Disney Disneyfication abounded and was not limited to brewing. But did extend well past pre-craft as it was used by “Leinenkugel Brewing Co. of Chippewa Falls, Wisconsin from 1933 to 2020.” I do wish there was more than one Indigenous view included as well as a little standardization and modernization of the terminology in the piece as using “Indian” as a stand alone or “vanquished” for Chief Abraham Meshigaud or “Mishicott” who died in old age on his own people’s lands is a bit uncomfortable – but it is a welcome survey.

Speaking of questions of appropriation, a wonderful debate broke out between Martyn and The Beer Nut over Irish Red Ale as being a 40 year old US marketing term or a far older organic term from the Gaels themselves:

Fact is, Smithwick’s was an ale, Irish and red, prior to 1981. I remember it. I was there.

Beer business law? You got it. A wonderful procedural legal situation is setting up as Brendan P. Esq. explained this week as Boston Beer Company has sued NY distributors over its efforts to terminate Dogfish Head distribution deals. Wonderful unpacking:

The rub is that if a brewery terminates a distribution agreement in this manner, it still has to pay the distributor the “fair market value” of the distribution rights that are being terminated… Big money time. Counsel for distributors Boening, Oak, Dana, and Dutchess claimed to Boston Beer that the FMV of the distribution rights as $56 million, and that if the agreements were terminated in violation of ABC law, Boston Beer’s liability could be $100 million… This will be fascinating because FMV is almost never calculated in public view; it’s usually subject to a NDA or calculated behind closed doors.

Look at that. A good mix this week. A veritable 1974-era ABC Wide World of Sports… of beer.  And not one newbie style guide to drag it down! For more check out the updates from Boak and Bailey mostly every Saturday and from Stan now apparently a regular again every Monday, plus more with the weekly Beer Ladies Podcast, at the weekly OCBG Podcast on Tuesday (again the talk was of awards this week) and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword – when he isn’t in hiatus as at the mo, more like timeout for rudeness! And remember BeerEdge, too, and The Moon Under Water.