Category: Economics

June! June?? June!!! The Thursday Beer News For The First Week Of June

So… on Monday night it was just +5C overnight in nearby Ottawa. I have my furnace on June. I sat out the other afternoon and wondered if I might put on long pants and mull a little ale. My radishes love it. Since when do I live for my radishes? Sure, they are incredibly sweet and mild this year. But really… I’m ready for the stinking hot anytime now.

The news that the Province of Ontario is moving towards beer sales in corner stores has released a raft of weirdly half-baked understandings related to the future look of the world of craft beer like this:

Scott Simmons, president of the Ontario Craft Brewers Association, has long been encouraging the province the expand alcohol sales beyond The Beer Store… While craft beer accounts for eight per cent of all beer sales in Ontario, Simmons told CBC News last month that further privatizing the market could raise that number. “When you start expanding retail access to more grocery stores, big box stores or specialty alcohol stores or convenience stores, you’re just creating more distribution.”

My take is more reality based, that creating more distribution into low-choice outlets like corner stores will aid mostly those brewers with deep pockets, existing robust distribution and a ready supply of the stuff most people already buy. Big breweries. I know already that I don’t go to a corner store to buy local artistinal soft brie-clone cheese. Craft beer is not Pepsi. It’s the local brie-clones. Maybe brie with alcohol breaks that rule about shopping at corner stores. Maybe.

Jordan and Robin ask other good questions but I don’t agree that the ban on litigation in Bill 115 is going to be as ineffective as they might argue. It would take a new winning provincial constitutional argument to overturn that provincial law when it comes in. Change is coming. In a vidyah we see that Dan of MacKinnon is expanding but wants craft only stores and a local university prof says it’ll all raise prices. Brain. Aside from that, this low rent political campaign about it all is just plain weird.

The secret to getting into the world of advertising? Hang around in the right bars and buy the right people drinks apparently, according to the BBC.

In sorta history news, there is no caveat like a beer archaeologist’s caveat that the recreation isn’t really a recreation.

Back on Monday, Ze Beer Nut focused his problematically regular reviews of new beers on the unproblematic world of no- and low-alcohol beers. The results are not heartening given the regularity of worty and aspirin appear in the tasking notes. Let me ruin the ending for you:

It seems you can’t just strip the stuff out and expect things to taste as good. 

Now, because I am an intrepid reporter… which is a perfectly good word for journalist that I need to work with more… I had by accident* a very nice can of low alcohol sour beer on Saturday afternoon – and then I had another. Muskoka Ebb & Flow. And I added fruit flavour. A dribbed of apricot jam liquid. And it was good. And I chatted on line with a clever sour beer brewer about it. And the brewery. And that was good, too. It paired very well with the flag of Togo paired with a Gay Pride flag as a statement on human rights flying right there in my backyard.

Is peat-free organic beer coming?

Oh, Stone’s hairy guy made a funny thing happen and then no one cared. I am more impressed by Bud UK’s Pride branding campaign… and that is a modest low level of being impressed I speak of, to be fair.

“Yun craft greth” is now my new favorite slag for bad craft beer. It popped up in the comments posted in response to a post by The Pub Curmudgeon on problems with the cask market in the UK:

Marston’s are going to withdraw cask from 21 of their 22 managed pubs in Scotland. The initial reaction to this is some quarters was one of dismay at the reduction in cask availability. Surely Marston’s could have done more to promote it? However, as Britain’s leading cask ale brewer, they’re hardly going to abandon it lightly: it’s not like they’re some trendy craft brewer trying to make a point. It seems clear that, despite their best efforts, they simply can’t achieve the throughput necessary to keep it in good condition and, given this, it has to be regarded as a sensible and pragmatic, if disappointing decision.

That is it for now. Another week gone. Three evening work meetings in a row means I am writing this foggy headed, early morning. You probably can’t tell the difference. Boak and Bailey will no doubt be with us again this Saturday… but that guy Stan? He surprised us with links from the road last Monday. He is sneaky like that. Sneaky Stan. See if he does it again.

*I just grab all the pretty bright coloured cans.

The Victoria Day Week 2019 Thursday News In Beer

Victoria Day. Is that done only in Canada? Probably. Well, we spent it in Ottawa with the fam and the friends of the fam and it ended up with me paying for it all. Warning to parents of young children: they grow up and they can’t afford their own needs. Anyway, we had fun and in two spots, Brothers as well as the hotel bar  I enjoyed the local Dominion City’s Town & Country  Blonde Ale. And I can confirm that Irene’s is still one of my homes, the honeyed wood even richer 15 years later.

You can now lose hours and hours and hours to the excellent interviews of folk from the recent history of the British brewing trade care of brewingstories.org.uk.

Stan wasn’t really contradicting Jeff and Jeff really wasn’t saying it as any sort of main point but this is an important observation:

I agree, but would another clause. These brewers do have a vision for what they want to create, but they also have enough of an ego to think that they are making beer that will appeal to an audience broad enough to support a thriving business. They may not want to print money, but many like ending up on something of a stage and more look forward to feeling money in their pockets.

Show me a brewery that is not based on the profit making model and I will show you an impending failure.  Everything else has to be built upon that foundation one way or another if it is going to be sustained: capitalist or socialist, private or public. But pretty much anything can be built upon that model.

Beer in corner stores is coming to my province. I like it.

I was really taken by this answer wine writer Oz Clarke gave on why you need to keep an old copper coin in your wallet if you are in the habit of being in places where you are presented with dodgy red wine from time to time.  Now, while I have happily avoided any interest in taking an “off flavours” class (aka misery mongery) I am now interested to see if the copper coin works with any poorly made beers – and apparently I should be focusing on lagers. Any particular candidates for experimentation?

I had no idea there were jazz bagpipers. I approve.

I was quite pleased with the news in this brief article on the beer coming out of Grimbergen Abbey, a brewing monks’ collective that sold their branding in the 1950s. Sounds like it’s reasonably actually actual:

“We had the books with the old recipes, but nobody could read them,” Stautemas said. “It was all in old Latin and old Dutch. So we brought in volunteers. We’ve spent hours leafing through the books and have discovered ingredient lists for beers brewed in previous centuries, the hops used, the types of barrels and bottles, and even a list of the actual beers produced centuries ago… Stautemas, who lives with 11 other monks at the abbey, said: “What we really learned was that the monks then kept on innovating. They changed their recipe every 10 years.”

I like that last bit. Instability is at the heart of brewing. But TBN may well be right: ultimately, it’s really just big-brewery PR.

In this week’s stolen IP news, an Alberta brewery has been allowed by the trademark holder, the municipal government, to use up the last of its stock labeled “Fort Calgary“:

On Wednesday, city officials met with Elite Brewing and Bow River Brewing to discuss the cease-and-desist order over the use of the name, which is trademarked by the city. According to a memo that went to councillors from administration, the city has agreed to allow the brewery to retain the name until the beer is sold out “in the spirit of co-operation.” If any beer is left on July 30, when it’s projected the beer will be sold out, it must be stripped of the name. 

What is it with craft brewers and purloined intellectual property ? Do small bakeries steal the brand names of others? Do weavers and potters? Nope. This story is a bit different as there seems to have been a discussion and a resulting understanding that then was not fully understood.

Here is an interesting stat:

Prince Edward Islanders spend less money on alcoholic beverages than anyone else in Canada, according to a recent report by Statistics Canada. The report found Islanders spend $614.70 per capita on liquor. The national average was $756.90.

Apparently, folk in Newfoundland and Labrador spend $1,029.20 each a year for the national leadership. But note that this is not average sales per unit, just gross sales. And prices in Newfoundland, I suspect, are way higher per unit. But that’s not the interesting thing. The interesting thing was when I lived in PEI from 1998 to 2003 I had pretty much unlimited access through my neighbours to an excellent moonshine vodka called, in its finest form, Augustine. They also still had speakeasies. Everybody and his dog also home brewed. So the stats may mean less than the little they appear to mean.

Neato: six 5,000 year old yeast strains extracted from brewing related pottery in Israel.

Finally, this is weird. Apparently the deadbeat brewery left an unhappy employee in charge of the social media account:

After nearly 30 years Ironworks has come to a shameful end. Yesterday @ 3pm, five armed police officers and a tax enforcement official seized the brewery and changed the locks, and ushered the employees out.

The news is not good: $15,409 in taxes and fees. A pretty modest amount but then add on that no employees have been “paid in the last several months, as well as he stopped paying their payroll taxes over the last year” and you have a sense that there was much going wrong here. H/T Robin.

Well, another week goes by. A bit of a slow one. Such is life. Lessons? Pay your bills. Name your beer a name no one else owns. Simple! Check out Boak and Bailey this Saturday but be warned that Stan on hiatus this Monday. He does that. Hiatuses. Hieronymustic Hiatuses. It’ll be OK.

England’s Increasing Concern Over Beer Brewing, 1430s to 1580s

I have a thing for a beer I have never had. Double Double. As I understand it, this beer was made by recirculating perfectly good wort and rebrewing it through a new batch of malt. In the mid-1500s, it was a great bother for the nation, it even gets a mention in Shakespeare,* somewhat in open view. In 1560, Queen Elizabeth became directly involved as the supply of single beer was tightening.  She ordered that brewers should brew each week “as much syngyl as doble beare and more.” Hornsey discusses a 1575 letter from the Earl of Leicester discussing a trip he took with Elizabeth, a summary of which from another source is noted above. When she wanted refreshment, she found her ale was as strong as Malmsey, heavy sweet strong Madiera wine. Not pleased.**

In the article “The London Lobbies in the Later Sixteenth Century” by Ian Archer, published in 1988 in The Historical Journal the resulting legal restrictions on brewing double double within and near to London was discussed:

The parliamentary diarist Cromwell describes a bill in 1572 “restraining the bruing of double double ale or doble double beere within the Citie or iij miles thereof, and no beere to be sould above 4s. the barrel1 the strongest, and 2s. the single beere.”

Archer explains that the goal of the regulation of ‘double double’ beer was supposed to ensure that the most intoxicating and expensive of beverages were not available to the poor, while also limiting the consumption of grain. To that, we might also add the waste of wood. England in the mid and later 1500s was not only facing speculation in malt  was having a fuel crisis. Whole forests had been lost. Double double requires not only the loss of volumes of single ale and beer to the production process but also a second firing of fuel. The Common Council of the City of London had regulated double double for years before the statute of 1572 was considered. In 1575, as we can see above to the right, another general statute against the brewing of double double throughout all of England was before Parliament. Notice, too, that it was the brewing of both double double beer as well as double double ale that was being reined in by the law. The hopping of the beer in itself was not key to the question.

Beer brewers themselves were a bit suspect at this time. Strangers. Archer states that the Brewers’ Company was an unpopular group dominated by aliens and thought to be profiteering at the expense of the poor. As we saw a few weeks ago, “aliens” or “strangers” were foreign nationals who were subject to being recorded in a  form of census. Yet, of the 1400s mood one can state that “stranger beer brewers found the Crown to be an ally throughout the fifteenth century because of their ability to supply beer to the military.” We also remember that Henry VIII created a beer brewing complex in 1515 at Portsmouth to supply the needs of his navy. Prior to that, the English navy had to buy beer from a group of 12 brewers in London. Probably including many alien beer brewers.

The role of hopped beer in military victuals continued.  In 1547, the supplying of the Scottish town in England, Berwick, required a steady provision of beer by the tun. Likely in support of the army of Edward Seymour, maternal uncle of Edward VI, who upon the death of Henry VIII became Lord Protector. The expedition culminated in the Battle of Pinkie Cleugh in which 8,000 Scots were killed to 250 English. All too reminiscent of the outcome of that 1513 misadventure at Flodden when 10,000 Scots died and the English leader Lord Howard noted:

The Scots had a large army, and much ordnance, and plenty of victuals. Would not have believed that their beer was so good, had it not been tasted and viewed “by our folks to their great refreshing,” who had nothing to drink but water for three days.

In a letter dated 29 January 1587, James Quarles, the surveyor general of victuals for the navy sets out his request to regularize the supply of provisions as England prepared to face the Spanish threat. He requests continued control of Her Majesty’s brewhouses, bakeshouses and storehouses and then sets the standard for a pottle of beer per seaman a day, at a price of 1 and 3/4 pence per day. Interestingly, he also notes that a tun of beer had increased in price by about 50% from the 1540s to the 1580s, from 18 shillings to 26 shillings 8 pence. As noted above, resources like fuel and malt were tightening.

While both the armies and navies of England depended on hopped beer, the civic beer brewers were not only suspect but, like the state run beer breweries of the later 1500s, they were busy. As we noted before, Kristen D. Burton in this 2013 article describes the scale of brewing being undertaken in the whole of the City of London during Tudor times:

The beer brewers of London established England’s capital city as the leading producer of beer throughout Europe by the end of the sixteenth century; a notable feat considering the late arrival of hopped beer to England. In 1574, London beer brewers produced 312,000 barrels of beer and by 1585 that had increased to 648,690 barrels…

Scale. So, it may be that beer brewing was more welcome or less of a concern to England in the middle of the 1400s than in the latter 1500s. Or perhaps it was too critical to the nation. This might go a bit against the existing narrative. Perhaps that is because it was first a fairly benign practice in harbour towns supplying the immigrant community. Hops being imported from the continent, just a few bales at a time as in 1480. One hundred years later, it has gone from being perhaps a local port town quirk to a key military asset to a danger to social order if let loose without controls on its supply, strength and price.

If that is all correct, one of the keys to the advancement of hopped ale was not consumer preference so much as military demand. Beer was stable where ale was transitory. Beer could be held on a ship or in preparation for a battle on the field. Ale needed constant production. It also needed rationing if that was the case. And Double Double, perhaps the sucker juice of its day, was no part of a rational rationing program.

Its last sighting was in Schenectady, New York in 1820 of all places and times.  A few weeks ago, Craig unpacked the history of the brewers of that beer. They were men in transit during the great push west, the brewing of a Double Double apparently also transitory. Will I ever have one? I expect so. Perhaps Jeff is right and we are ripe for the wheel turning again. A massively malty beer would be just about right for a return to garage punk band brewing, shrugging off this era of discontent, this time of disco brewing of Franken-beers as foreign to ale as Malmsey.

*Conversely, Shakespeare gives “good double beer” a fairly respectful mention in Henry VI, Part 2, Scene III care of that unforgettable character, the Third Neighbour: “And here’s a pot of good double beer, neighbour: drink, and fear not your man.” Also note that it is beer, not ale. The play is set in around the last half of the 1440s so very little beer going about, one would have thought. Perhaps an anachronism? Or maybe a coy cultural reference to something lost to time.
**Not a wine without an unblemished past in court circles.

In Like A Lamb And Out With A Better Sense Of The Money Makers

In the article “A Glass of Handmade” published in the November 1987 issue of The Atlantic magazine, William Least Heat Moon along with a character called The Venerable explored the then early micro brewing scene in the USA. It’s one of the original sources of my interest in good beer, dense with keen observation and quotes from players now in their fourth decade past the interviews. One, Buffalo Bill’s Brewpub owner Bill Owens,  was quite clear about his business model:

Owens brews six barrels every Monday, about three hundred barrels a year. “For a hundred and thirty dollars’ worth of ingredients I can make a twenty-five-hundred-dollar profit. A glass of lager – that’s all I brew now – costs seven cents. I sell it for a dollar and a half. Compare my profit on a bottle of commercial beer – forty cents.”

Making money. Along with brewing history, it’s one of the more interesting aspects of good beer but one rarely discussed these days by beer writers. In my conversations with small brewery owners, it’s something I often bring up much to their amusement. I remember the look on Ron‘s face a few years back when I started asking one upstate New York small brewery owner how much this bag of malt cost, how much he made of that keg. I don’t get it. I got answers. Yet no one seems to go there. You can think of as many reasons for that as I can but it’s annoying that such an obvious critical element of the trade is set aside or even hidden behind suggestions that there isn’t any money in making good beer.

For such a successful, now well established industry, well, that sure would be weird. I get it – and there are a couple of folk dabbling with macro-economic observations but getting particular brewers to unpack what they are up to, what the situation they are facing is more immediate. So, inspired by #FlagshipFebruary, I thought it would be good to explore my interest in the green, the black and the red and look to see who is out there doing the same thing. The balance scale and the small scale. Micro brewing micro-economics.

This month, I have a few interviews lined up and might see if anyone else is interested in having a look see wherever they are. #MoneyMakerMarch. Sure, it maybe started as a joke. But then it ended up making me think. And made me remember one of the things I was first interested in when it came to good beer, that seven cent per glass cost. Let’s see if anything comparable to that sort of gross revenue before taxes and other expenses is in anyway still possibly true. These days I take apart the price of multi-million dollar projects for a living.  Let’s see if I can apply any of that experience to come up with anything unexpectedly interesting.

 

That’s It! February Is Over And We Can Now Go On With Our Lives And The Beery News

What a week. I’d tell you about it but that would be telling. On the upside, February is over and that is always good. I never liked it. Icy sidewalks, dirty snowbanks. Elsewhere, daffodils are popping up and buds are bursting. Here, I am convinced every step outside is my last. I haaaaate winter now. The stinkin’ head cold I’ve been dealing with tops it all off. To remind me of happier winter moments past, above is a wonderful photo from Andy Macpherson from the 2015 Xmas photo context of exciting snowy action with him and his pals at Bucktail Brews, a New Jersey brewing project in planning. I hope it works.

News of the week? First up, I don’t disagree with this from @tonitwopint but…

A lot of conversation was generated around Founders, but their situation is indicative of a much larger issue. The conversation needs to continue on a larger scale. If the overall culture of the beer industry were inclusive, it would make it harder for places like that to thrive.

… but you do see two sorts of issue dilution (aka responsibility deflection) being thrown about in such matters: (i) brewery X’s fault needs to be understood in the context of other brewers and (ii) craft brewing needs to be understood in the context of greater society.* Yes and no. Founders may be indicative of a larger issue but it’s also pretty clear that Founders itself alone allowed a culture of bigotry to foster. A particular circumstance which should not be lost. Not cheery but important.

Endtimesy news from Nate.

Timelessness: a study of a back alley tavern from A London Inheritance

In no doubt a move intentionally timed to break the hearts of those interested in #FlagshipFebruary, one of the actual flagships but one not mentioned in the campaign has taken a huge if not fatal hit:

One of Goose Island’s original beers, Honkers Ale, will no longer be on sold on shelves soon. Once a flagship when Goose Island was a locally-owned, craft beer pioneer in Chicago, Honkers Ale is being reduced to being offered only in its brewpubs, according to a post on the Guys Drinking Beer blog, which broke the news. “Honkers Ale was one of the first beers to really put Goose Island on the map. We love this English Bitter style beer! Honkers Ale is not being discontinued and will still be served at our brewpubs…”**

Honkers: a beer so beloved by me it got passing reference once in 2010. RIP.

Entirely crappy news with the filing for bankruptcy by All About Beer magazine and especially the news that plenty of people are left holding the bag. Interesting discussions here and here on what the point and best business model for running a beer magazine in North America is these days. Sad. Actually, just kinda sad.

Speaking of #FlagshipFebruary, even though use of the hashtag went from about 1,000 a day on Twitter to about half that over the  course of the month, I was pleased to see how positive the outcome was. Not just a rear guard action at all. As I had hoped in mid-January, it moved sufficiently off its actual stated mandate to keep interest up rather than beating the dead horse of beers like Honkers no one much cares for anymore. This past week, we have a love letter to a mild, an example and a style which has never been any sort of flagship related to craft. And we had that lovely personal essay by Jay in which the beer is entirely incidental. Wonderful. Now onto that ray of hope, #MoneyMakerMarch when we explore how beer actually works.

In perhaps related beer junket news, a planeload of freebie tourists and cap in hand journalists drinking freebie beer filled the toilets of a plane mid-Atlantic. Such a useful illustration for future reference. Kind of a gross one. Again, grimness prevails.

An interesting bit of intra-provincial comparison went on in Canada’s other national newspaper this week with an article on opening times across our fair land. Ontario, where I live has the latest start – 11 am. Anything earlier, as we learn in school is Satanic. Which is why I do not understand the taverns and dives of New Brunswick opening at six in the morning. Who the hell has to drink in public at that time? Apparently, New Brunswickers.

You know that what follows on social media will be a bit of a grumpy mess, a bit off one’s marbles when it is introduced with the notion that notwithstanding “the steady descent of Twitter generally into a platform for people to get furious over trivia and hurl abuse at people they don’t know…” as if perhaps one did not oneself participate at that level but, never the less, that is what Pete Brown did when he took off on a personal one-legged hopping finger pointy race to explain three reasons why some beer costs more:

But looking at the sheer ignorance of the people we were debating with, two things occurred to me. One, yes, it’s probably not worth bothering engaging with people who for some reason have chosen to spend their precious time on this planet arguing with people they don’t know about subjects on which they are entirely ignorant. But two, the frequency with which this particular attitude surfaces suggests that perhaps we’re at fault too. It’s not just on social media: in pubs and bars, when there’s some strong, rare beer being sold in thirds or halves only, there’s always someone who works out the cost of a pint (even though you can’t buy a pint) and decries how outrageous it is.

The… err… challenging thing is the three reasons (ingredients, time, techniques) are not really (i) explained in terms of the effect of value relative to similar competitors nor are they (ii) explained in the context of fadism-based hyper inflation*** nor are they (iii) explained in terms of the specific effect ingredient, time or technique have on the price. Are they 1%, 5% or 50% variables on overall price? Why can’t we have this explored at a proper level of detail? Apparently understanding price and value are separate issues. [Ed.: we are now having another personal fugue state experience for a mo… and… and… we are back.] Well, if the goals is arguing “on the side of the industry people defending and justifying the expense of some beers…”

That’s it! A bit all endtimesy when you look at it. Frikkin’ February. I blame you. In mere hours it will be March. Joy shall reign! Maybe I’ll even have a beer. Can’t quite be certain if I’ve even had one single beer over the last seven days. Rotten stinking February head cold. Soon, I’ll probably rush to plant radishes so I can stare at the small first patch until it’s clear that nothing is going to grow until a few more weeks have passed. Weeks more waiting. Joy delayed.

What do I have to live for until the soil warms? Well, what other than Boak and Bailey on Saturday and Stan on Monday? Surely that is enough for anyone. Though an early spring might be nice, too.

*Though it is fabulously educational to search for “founders” and “racist” on Twitter.
**Isn’t it always fun when the J. Jonah Jameson breaking the news lines are used? Especially when followed by gooey fanboy exclamation marks.
***One of these days, I’ll pull my gueuze and lambic purchases receipts from say ten years ago when I could afford the stuff. I’d bet fifty cents that the price has doubled compared to the lowest decade of general inflation in centuries. Further, note… yet note.

As January 2019 Dies Off Another Set Of Beery News Is Born

A surprisingly long set of links face me in my inbox today. Folk send me suggestions all the time… well, some of the time… OK, once in a while. Honestly, for the most part to make this weekly update of the news in good beer I just email myself links as I notice a story through the week. Usually there are seven or nine by early in the week. This week, I had over twenty by Monday. And, yes, emails. So… let’s dive right in.

First off, if you are in Toronto this evening (and I will be if only passing through via VIA) you can pop over to this fabulous fundraiser for an important cause to witness some top notch curling action (like that to the right from last year) at the Beer Sisters’ Charity Hopspiel:*

On January 31st, brewers from across Ontario will gather at the Royal Canadian Curling Club in Toronto’s east end. Clad in array of plaid, denim, light-up shorts, toques and matching jerseys, 24 brewing industry teams will face-off to raise money for the Native Women’s Resource Centre in Toronto. The Beer Sisters’ Charity Hopspiel, hosted by beer writers and educators Crystal and Tara Luxmore, is in its 7th year. The event has raised over $32,000 for the centre, and the sisters hope that this year they’ll cross the $40,000 mark.

Fabulous! And at the Royal Canadian Curling Club! An actual place I am assured, not just a mid-range brand of rye whisky from the 1950s.

Next, Katie wrote a wonderful piece on heritage barley published in Ferment that explores the use of Chevallier, the darling English malting from around 1820 to WWI. I immediately started badgering her about joining my Battledore revival crusade.

Note: Victorians represented in under 1% of the graph and the most striking thing is not their habits so much as the near replication of the feat right before the economic meltdown of 2007-08. Nonetheless, a very handy set of charts and who doesn’t like handy sets of charts?

Not journalism.  Or at least not good journalism.** Just badgering. Easy enough to get a quote from someone but it usually requires letting them speak.

An clear and accurate guide to tipping in Canadian tavs, pubs and bars.

Beer Ramen. Kill me now.

Update: We’ve had an actual update on #FlagshipFebruary and I couldn’t be more grateful for the clarification:

…it is in our and the industry’s best interest if we take a moment occasionally to appreciate the flagship beers of the industry’s foundational breweries…

So, the brewery has to have continued through the good beer era and the current flagship is the brewery hallmarks to recognize. Andy Crouch wrote a wonderful dense poem of a tweet on the same topic:

Revisiting long established flagships tastes of antiquity, success, failure, unfulfilled dreams of resurrection, and ultimately nostalgia. A place in time to momentarily revisit if only to remind you how far you’ve come but rarely a place to linger long.

I noticed this statement in a piece on German brewing culture and I thought it was extraordinary for suggesting agricultural capacity of a landscape is not the governing factor in whether beer was made or not:

Alsace is on Europe’s religious faultline. Beer is often thought of a drink of the Protestant north, but the facts don’t really bear that out. Belgium, Bavaria and Bohemia are historically Catholic (even if that religious attachment has faded); only Britain, of Europe’s foundational beer cultures, is Protestant. Does this suggest beer is less Protestant than thought? Perhaps, but I also think Catholic cultures are (as you might assume) better at preservation.

Well, I suppose someone has created a jam/jelly faultline based on religion. Me, I’d suggest many western and central European brewing traditions were pretty much established before the Reformation.

The effect of the US government shutdown on the brewing trade is measurable. Why the difference in processing wines and spirits? I blame the slackers attracted to a career in the beer label branch.

Gary’s piece on Watney’s Red Barrel as experienced in eastern North America at the time contains plenty of those links to contemporary primary documents that leave you persuaded. By way of contrast, this could really be read in two entirely opposite ways:

“I actually am mystified myself,” says Jeff Alworth. He should know…

Fine. I’ve held on long enough. Let’s talk Fuller’s or at least the highlights of the discussion. Promethean Jordan found a very helpful Brexit angle on the timing based on last year’s visit. Martyn argued convincingly that the whole sale spoke of business success and a strong future going forward. Then he added a bonus history of Asahi to deal with, you know, the legitimacy issues. Jeff at distance took it as a hefty body blow and mainly sees that it poses great risk to the English cask ale scene. Boak and Bailey wrote from their semi-characteristic personal perspective, supposing they are facing another long goodbye to a treasured relationship. Matt sided with the corporate success group and then started blatantly and publicly gambling with Boak and Bailey over the matter. Pete wrote first about his lack of levelheadedness when faced with the news and then got level headed and then sorta wobbled again in the semi-revisionist Book of Genesis stuff.***

My take? First, Fuller’s has been masterful in building up its reputation with good beer conversationalists over the last ten years. Remember how fun it was when @FullersJohn started tweeting? How beer writers were brought in and got their names on the label? What is really being noticed now is how the emotional credit Fuller’s they earned through that clever outreach has been truly a rich investment. And notice how none of the commentary comments upon that even though it was all done openly and with integrity.  Second, the only constant about the beer business over the centuries has been the goal of continuous growth, merger and acquisition. Brewing has two great outputs: beer and wealth. This is just the latter being successfully served after a long stretch merrily servicing the former.

I love this tweet by Jancis R:

Never ceases to amaze me when we get messages like this: ‘We’d like to find out how to go about having our wines scored by Jancis Robinson, as well as the costs involved.’ Who charges to taste wine?

Who charges to taste beer? I know some but it would be rude to mention, no? Conversely, there is a craft beer fraudster working the US south:

“The phone rang and rang and rang…I checked the house and it was empty. The door was unlocked,” Brandon Oliver says. “His chickens were still in the backyard…about 90% of his clothes were gone…he left as if he only had six hours to leave.” Foster left his tools out at the unfinished beer garden. He and his family left town overnight.

The abandonment of the chickens is a sweet detail.

As someone with hearing that will never get any better, I really like this inordinately nice idea from a campaign under the heading Quiet Scotland:

Ever left a shop or been unable to enjoy a meal or drink because the background music has been so loud? Don’t like complaining? Try leaving one of our polite cards to get your point across.

An email went around from NAGBW HQ about the impending demise of the All About Beer web archive and I first thought it was an oddly presumptuous thing to send… and then I thought it was kind to alert me. I did not save any of my own work as anything I pitched was not dubbed worthy – which made me happy. I really hate editors and others paid to make things duller. But I did save Stan’s story How Craft Became Craft for very obvious reasons.

And, finally, let’s just watch this**** and listen to the screams of those precious darlings witnessing a part of their personal emotional foundations, the rebellious idols of their youths, being washed away out from underneath their feet:

That’s it! A big week in the contemporary detritus of good beer culture. Please check out Boak and Bailey on Saturday and then Stan on Monday for more sensible and refined responses to the week in good beer.

* For those not in the punny know, see Bonspiel.
**Which is quite another point we never explore when a writer claims the journalism label… or at least the helpful bits. Seldom the adoption of the concurrent ethics lead at that moment.
***“Sierra Nevada’s Pale Ale began life as an attempt to imitate Fuller’s ESB.” Really? How many beers is SNPA an clone of? Ballentine IPA. Burt Grant’s work. What else?
****And this, for that matter.

The Thursday Beer News For Seven Weeks To March… Just Seven Weeks To March…

These are the cruel weeks. I’ve shared my dislike of the bleak mid-winter, haven’t I? I’m a bad Canadian in this respect. I have krazy karpets, skates, cross-country skis and even snowshoes but they all stay at home, down in the space under the basement stairs. We sorta even fear the toboggan. I don’t remember ever liking the coldest part of the year and I suspect I caught it from my mother whose town in Scotland has palm trees growing on the front. One thing I am not planning to do is wallow in strong ale, a traditional remedy or perhaps just response. Another reason #Dryanuary, in part or whole, makes a bit of sense and saves one from a shock.

I saw this chart (to the right) the other day and it gave me pause. See, it basically states that the top US macro brands added up to around $20 billion US in sales revenue in 2018. But here is the thing: if those top 10 are worth around $20b in sales and all of US craft is worth about $26b… what is the other 55-60% of the value of the US beer market made up these days? All of which illustrates either: (i) why I have issues with any numbers get thrown about in the triumphalist discourse or (ii) how easily I might miss perhaps obvious things. Help in the form of an explanation appreciated.

Here’s an interesting story, illustrating the conflicts that can arise among progressive constituencies and the need for serving staff to be extremely aware of complex matters of identity:

… the barwoman informed her she was banned because of the clothing item, which was considered as ‘transphobic and not inclusive’… The 34-year-old backs the feminist group Fair Play For Women, which opposed a Government consultation to reform the Gender Recognition Act (GRA)… [a]  member of staff… told her she could not stay at the pub as she had been upsetting other customers… [one] took to Twitter to speak of his distress. He posted: “When you’re trying to relax in your fave pub and there is a TERF [trans exclusionary radical feminist] wearing an anti-trans T-shirt… it’s disgusting and I’m so upset by it…”

Next, I like this article on craft and fad by Matt C a lot but, as I noted to him via tweet,  I was not sure that I agreed. Consider this passage:

“NEIPAs were waiting to happen,” McMeekin says. “Take the West Coast IPA, an amazing hoppy style of beer; soften it, plump it up, give it a unique hazy look and you’ve arrived somewhere that’s different, just as good, and still approachable.” Like Brut IPA, it’s a style many brewers have been falling over themselves to replicate, and yet it feels as though NEIPA has been around long enough to transcend mere trend and become something more meaningful.

See, for me none of this has been waiting to happen. It’s not natural. There has been nothing as intentional as the ramping up of US craft style fad over the last few years. As I recall, Craft Brewing Conference side seminars on barrel aging and newer and newer hop varieties beginning around a decade ago might have been the start of it all. A profitable route forward for all. Reasonable dream as dreams go, I suppose. Now, however, I see it as a dangerous game to present more and more rapidly shifting fashions to a well trained public. Dangerous given the level of investment required of small brewers to keep up with the chase.

Not unrelated, one last 2018 retrospective from Jacob Berg,* if only for this observation:

I saw a local brewery charge $65 for a bottle of stout at a pop-up event in the city. Not for a case of stout, but for one 500ml bottle. Do what you want with your money, but that’s foolish.

Jeff has posted a very good post on three themes, including the plight of writers. I agree and entirely sympathize with his point of view except that he references writers “augmenting their income with the kind of work… that journalistic ethics once forbade.” My quibble is only this: that ethical construct still forbids them. It reminded me of the slightly cringe inducing line in the latest NAGBW newsletter:

Like our work as journalists, there are always ways we can improve what we do.

“Our”? I get it but a long time ago when we discussed these things, it was pretty clear actual beer journalism was a rare bird. But, like “expert,” it is an attractive and compelling form of calling card inflation that gets trotted out from time to time. Remember only this: it is good** to be a beer writer as that includes many wonderful categories: historian, novelist, PR, essayist, commentator, poet and journalist amongst many others.  Many folk undertake more than one style of writing and, yes, many do take on journalism from time to time. But it is still a relatively rare bird compared  to the overall scene. If we accept that, then we can release ourselves from the ethical quagmire and relish the prospect of spending time with Evan Rail like he tweeted about this very week:

I just gave a fun Prague tour to a lovely American couple. And last month I spoke about Czech beer to 20 US & Canadian brewers on behalf of the Foreign Ministry. If you’d like me to talk to your group, host a tasting or take you on a tour, please get in touch. We’ll have a blast.

Beer journalist Josh Noel has shared news of a Goose Island brewery contest in response to the hometown Bears gut wrenching loss on a missed field goal on Sunday:

The brewery announced on social media Monday night that it would do its part to help fans understand the difficulty of nailing a 43-yard field goal. The prize? A free case of beer each week for a year for anyone who makes the kick.

I tweeted how this was something exactly up my alley, being a fat middle-aged 1970s field goal kicking survivor myself. Interestingly, two tweets on the question of journalism are more to the point than my glory days dreaming. First, there was a direct discussion between the Michael K or the social media intern at GBH which was more than a little clumsy and ham-fisted leading to the wonderful response: “[w]hatever else you do, please keep calling me Joel.” And then  less directly we had this slightly cryptic comment ending with “[b]ut that’s JOURNALISM for you“*** which I am sure I am too young to understand fully. My point (again) is only this. It is one thing among others. It is by far not the only thing and perhaps the thing you do not want to aspire to with your writing.

Enough!!! A few short items to close with:

 – Science: by 1967, someone had created a beer can tab opening resistance testing machine.

 – Predictions for 2019 are now coming in, like this one from BeerCrunchers2.0 blog suggesting the death of certain things, like high lactose beers, is either certain or, like Brut IPA, certified too soon. See, too, this wish list from @beerwithnat.

 – ATJ wrote a wonderfully lyrical vignette for the Telegraph of London on a pub named The Barley Mow.

 – The BBC Culture has provided us all with a bit on the Green Man, explaining the name behind many pubs.

 – One last look at the best of 2018 from Retired Martin with some extraordinarily Dadaesque photos.

 – A h/t to Merryn for “Botanical evidence of malt for beer production in fifth–seventh century Uppåkra, Sweden“!

 – I cannot find much drive within myself to take on Mr. B’s call to celebrate the flagship in February (given I am pretty sure we started giving them up for a reason) but your mileage may differ. Master Polk, for example, is positively enchanted.

There you have it. Busy. Another week on and soon it will be mid-month. Get your garden seeds now. In a couple of weeks it will be too late to start your asparagus patch for 2022 harvesting. You know how long they take to establish, right? Meantime, check out Boak and Bailey on Saturday and then Stan on Monday.

*Librarian.  co-editor.
**And, frankly, good enough.
***And the story (more essay than journalism) itself is quite good although we perhaps still suffer from the GBH two sides (“…You can have no issues with burlesque. It’s feminist expression, that’s fine…“) even when we are talking pretty obvious sexist piggery. It all reminds me of CBC 2015 at Portland where sexism seemed to be cool and apologists were many.

The Last Thursday Beery News Updates For 2018

Not the last updates, just the last Thursday updates.* Don’t hope for much. But, given this my weekly function, is dependent on the efforts of others, well, I blame you. Me, I’ve been getting my calories elsewhere – roastie totties soaked in herby olive oil, fruit cakes and cookies.  And actual pheasant gravy made by me which I am now adding to my diet on a regular basis.** I trust you had your sprouts. Photo of the week, above, is from Old Mudgie of the cat awaiting its sprouts. By the way, I hope you are enjoying your holidays if you are having holidays. And enjoying them more than this sad lad who wrote a letter to The Telegraph.

Matty C in NZ posted his best or favorite of 2018, including beers. Which crystallized a concern of mine. Or at least a question. Like 99% of you, I had no access to most of these drinks. Reviews, as a result, are fairly useless to me practically speaking. I thought about how most pop culture events are defined by mass participation. Being a fan of a musician or a addict for a certain sports team – even a minor league one – means you have something in common with others. Not quite so with good beer. Yet, beer has not quite fragmented into the natural local scene and discourse. There’s a thought for  2019.

Roger Protz shared some wonderful news this week. Black Sheep Brewery of Yorkshire has saved its neighbour the York Brewery by taking it over:

The acquisition, which was facilitated by joint Administrators, Steven Muncaster and Sarah Bell of Duff & Phelps Ltd, builds on a positive year for Black Sheep, which returned to profit in 2018. Andy Slee, chairman of Black Sheep… says: “This acquisition fits perfectly with our strategy of developing our presence in our Yorkshire heartland and owning pubs. 

Black Sheep not only used to show up at the LCBO but it featured on a fabulous episode of the Two Fat Ladies twenty years ago – and I own a York Brewery necktie. So my joy is utterly natural.

Andy Crouch, whose word I generally take, praises a beer podcast of all things. Joe Stange, whose word I generally take, is involved. One More Road For The Beer focuses on one beer locale at a time and promises not to be about drive-by slightly appropriative beery tourism by people who do not live in the locale.

So much for the eternal revolution:

Police in Greater Manchester have told a pub to take down its picture of Che Guevara, a landlord has alleged. Geoff Oliver, who owns The Sportsman in Hyde, claimed at the weekend that he may face a criminal investigation for displaying a photo of the revolutionary in his pub window.

Apparently complaints had been made about the displaying of an image of a terrorist. Who amongst us have not admired someone that is labeled by another? I assume there are Che Guevara themed pubs hidden up allies and behind trees world wide. And Maggie Thatcher ones, too. I was once a parade spectator in nearby northern NY and witnessed a children’s parade led by someone dressed as Napoleon leading the whole thing! No one got my suggested comparisons to similarly inappropriate 20th century military dictators.

No you don’t, not in Nigeria’s Kano State:

The Kano State government’s Hisbah Board has seized and destroyed more than 30 trailer loads of beer. The board’s Public Relations Officer, Malam Adamu Yahaya, disclosed this in a statement in Kano yesterday. Yahaya said that the cartons of beer were destroyed on Monday evening after interception at Kalebawa on Danbata Road in Dawakin Tofa area.

I might point out that 30 trailer loads is a lot of beer but I think you might have noticed that already. Perhaps related.

Like 87% of the planet, I have been following The Times of London reporter Katie Glass tweeting her travels from Moscow to Beijing which started Christmas Eve as I stuff my gob with fruit cake and sherry. While all her “wows!” over the Siberian landscape only make me ask the question of why this person has never visited northern New Brunswick, I was particularly taken by her photos from a shop at one minor train station stop east of Novosibirsk and the blend of international and national  beer brands in the fridge. Because, I suppose, while I do not care for drive-by slightly appropriative beery tourism by people who do not live in the locale I must like train-by slightly appropriative beery tourism by people who do not live in the locale.

Ontario’s LCBO and The Beer Store have branches open this Boxing Day. I hate this idea. Boxing Day is for panicked scrounging as we lock down all commercial and even community activity. Time was no money exchanged hands from 3 pm on the 24th to 9 am on the 27th. I assumed the dry vermouth industry was behind it, given that was all the liquor that was left by late on the 26th.

As viewed from the outside, US craft stands in existential crisis at year end:

If you needed any further proof of the difficult straits in which the craft beer industry finds itself, look no further than the latest change to the Brewers Association’s definition of craft beer. No longer must a brewery use the traditional ingredients that have laid at the heart of brewing for so long — now it just needs to make beer in some quantity. Otherwise pretty much anything goes.

Exactly: “…just needs to make beer in some quantity…” Sort of a twin, a bookend for the news that regulatory near beer has ended in Colorado.

Bonus Update: pub bans “saboteurs or vegans” and then receives the grief from vegans. No word from saboteurs.

And, well, that is where the year ends for me.  Have a Happy Hogmanay! I hope you don’t get too loaded and embarrassing this New Year’s Eve. Be good instead. I personally expect to be in bed by ten, scarred as I have been, ever since the 12:00:01 AM 1 January 1999 live version of “Auld Land Syne” by Gordon Lightfoot on CBC TV.  The horror…

*Check out Boak and Bailey on Saturday and Stan on New Year’s Eve.
**One frozen $20 bird seems to have made a big contribution to three meals.

Your Days Dwindling Down To A Precious Few Beery News Notes

Well, it sure is getting quiet out there. I put off gathering together my thoughts until Wednesday night and, still, it felt like I’d only posted the last weekly update the day before. Christmas is a-comin’. Right off, however, I need to show you the photo of the week. To the right, tweeted out by Joe of @whatjoewrote after he wrote “making a sacred pilgrimage to a golden place today.” I love a lot about the image but probably the best is that Orval font.

Next up, Stan is finally back. Free loader Stan. Stan the travelin’ man. Stan the guy who drifts into work at 10:45 am saying wide-eyed “what? whataaa?!?” to the questioning stares.  His final roundup for The Session begs the question of why we don’t have one mega-blog and pay him to edit. Why?

Quere: if two contract brewers merge in the forest, does anybody hear?

Nothing says Yuletide like bankruptcy law news. Turns out DME, the eastern Canadian brewing equipment manufacturer, is now confirmed to be $27 million in debt of which $18 million is owed to the Royal Bank of Canada:

The entire list names more than 700 creditors between DME’s operations in Charlottetown and Abbotsford, B.C. The creditors list includes companies from around the world, along with individuals and government agencies. More than 50 of the companies owed money are on P.E.I., along with approximately 140 people with Island addresses… Around $1 million of that is listed as being owed to P.E.I. companies. However, nearly half of the companies and individuals named in the creditors document don’t have dollar amounts listed. Those numbers still have to be determined. The final amount DME owes could change.

So far, as I mentioned last week, these are old stomping grounds and I know the receiver’s lawyer and the judge, now have fed the press backstage and even recommended counsel to international interests. And I am not even involved. Here is the list of the additional unsecured creditors. Their own lawyers are owed around $435,000. Wow. Note that the Indie Alehouse deposit is there but without a noted value. The Toronto Star reported it as being worth $800,000. Many other breweries with deposits are all there but also without a noted value. Sift the clues. Go ahead.

Responding to the news from two weeks ago that Norm was  moving away from beer, Jason Notte has posted a thread of tweets that shares his views on the affect of alcohol on the health of writers, including this one:

A few years ago, the great told me something I wasn’t ready to hear: Craft beer isn’t a trend story and beer consumption isn’t just an industry. When you see rising beer consumption and “drunkest states” listicles, there’s some hurt behind those numbers.

It’s true. You might not like it but it is true. Along those lines, perhaps in miniature, Boak and Bailey recorded a brief conversation overheard in a UK pub:

“My plan is to get back to the office after lunch absolutely hammered.”
“Blimey, careful, mate.”
“Nah, it’s fine — it’s December!”

Yikes. Yik even. To make us all feel as we should – distracted – Mark Dredge has posted some fabulous photos from Vietnam. Fabulous.

A bit less fabulously, I don’t particularly have that particular hate on for “listicles” that those never asked to write one have but this one works for me, 25 from Fortune magazine. It expressly contextualizes the selection well and also notes price. Happy to see that the Ontario’s price for #2 is 50% of what is suggested by the list. I will have my fill over the next few weeks. Ha ha! Sucks to sucks if you don’t live here.

If your brain is like mine, you might like this. Issue #163 of Brewery History has been released from behind its paywall for everyone to enjoy. The article on 15th century brewing in England is of particular interest to me but there are a range of articles to explore.

I came upon this article, no doubt funded by shadowy interests*, that argues that US tariffs on aluminum have led to an increase in reliance on US made beer cans:

President Donald Trump’s aluminum tariff won’t make beer taste better, but it’s succeeded in boosting the economy, according to a report published on Dec. 11 by the Economic Policy Institute. The research argues that tariffs imposed on aluminum and steel have led to increases in U.S. employment, production and investment.

Finally, in his big comeback** Stan did note something I myself should also address:

Boak & Bailey recently explained how they choose what to put in their Saturday lineup. In the interest of transparency, my rules are pretty arbitrary. I include links here to stories I think you should enjoy reading, either because the writing is terrific or the ideas within merit thinking about, or both. I also include links to stories I simply want to comment on.

Me?  I don’t really think of you. I think of the news as something that develops and needs tracking. Beer news needs its own aggregation. So I keep graphs. I make tables. I smoke a pack and then smoke another as Wednesday night turns into Thursday morning. I am even thinking about how Putin and Xi have minions and how once one maybe stumbled across my social medial presence. I know I am being watched. Help! No?  Look, I realize this is mid-December filler but if you think about it from my perspective, well, maybe it will make a little sense. Just a little?

That being said, there is only one more roundup before Christmas and two before this year is dead. Dead dead dead. Let’s think about that a bit before we get pounded at lunch, shall we?  A good time to reflect on things. Things like pasting together a weekly charade of a commentary on the brewing industry. Things like concerning myself more with the roasts to come rather than the giving one ought to give.

Enough from me! B+B on Saturday and Stan next Monday.

*Note: “The EPI advocates for policies favorable for low- to moderate-income families in the United States.“
**What? You want every footnote to mean something?

The “I HATE YOUR THANKSGIVING!!!!” Edition Of Thursday Beery News Notes

I am the sad Canadian. I hate the week when Thanksgiving comes around late every November. It is the one holiday Canadians don’t get to participate in any way, even through analogy. Face it. Our early October Thanksgiving  is the least fun combo that vague residual churchiness and storage squash could muster up. And, yes, we have bonus days off like Boxing Day and Easter Monday – but what do we do with them as a culture? Nothing. Today to the south, Americans seem to plan to get hammered to cope with dodgy distant cousins while setting off exploding turkeys launched from vats of hot oil.  And not one of them in any way took seriously the advice on what beer to pair with their family festive feasts. I want a US Thanksgiving, too. Until that day, I am a sad Canadian.

That being said, Josh the Owner of Spearhead has spoken of one of the few things we have… or rather should have… that Americans can’t have…  but, in fact, he ain’t getting his hands on it at all:

Hey it’s been over a month since you opened. I made an order @ 6:45 AM on October 17. Still has not arrived. How do you ever expect to shut down an illegal market with such poor customer service?

You know what they say: Hayters gonna hayte.*

Early afternoon update: How did I miss this? Look at this fabulously transparent statement from the Beer Sisters on what working in what they call the beer sommelier gig looks like. No dubious claims to being independent and certainly not journalists. An excellent measure against which others should be measured.

While the US has had a truly horrible run of natural and man-made disasters to cope with, this call from Sierra Nevada to respond to the wildfires in its part of California stresses the need to respond to crisis by supporting the actual neighbourhood as you can:

“Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our friends, families and employees live,” said Sierra Nevada founder and owner, Ken Grossman. “This community has supported us for 38 years and we’re going to do everything we can to support them back.”

Speaking of fire, the maltsters Muntons tweeted out informative information about a fire at their premises that should be trotted out and thrown at anyone lost for words who blames Twitter as a communications platform:

Local Fire Services arrived quickly at the scene with 8 Fire appliances and a high-level access platform… Muntons have a robust Business Continuity system in place that has been tested annually and proven very effective… For further information please contact: Nigel Davies, Technical and Sustainability Director…

Speaking of the simplicity of malting barley for drink, I’ve been reading a bit in the southern media about the horrible prospect of jacked up prices for craft beer but up here in the true north strong and free that all adds up to good news according to the Western Producer:

Looking ahead to 2020, Watts showed data forecasting relatively steady beer production in the United States compared to 2015, with craft beer rising from 29.1 million hectolitres to 39.0 million, while non-craft beer declines from 194.5 million to 183.9 million hectolitres. However, due to the increased malt usage in craft beer production, the total U.S. malt demand will grow from 2.014 million tonnes in 2015 to 2.211 million tonnes in 2020.

Money, money, money. Speaking of prices getting all jacked up, one should note that GIBCS 2018 is not for keeping… apparently:

…a fellow beer writer who tasted this beer with me, said he wishes there was more of the soft, Tootsie Roll-esque flavors that have characterized past versions. Again, this is total nitpicking. This beer is better than 90 percent of the bourbon barrel-aged stouts other breweries are putting out.

Hmm. Spot the suspicious things with that assertion. Speaking of which, Gary Gilman places the singular success of Belgian beer this week in the lap of the now long late Mr J:

Stella Artois is of course today a growing force in the premium international lager segment, so Unibex was right in a sense, but that growth came in the wake of the romance Jackson created for Belgian beer. Without that groundwork, Belgium would be one of a number of European countries vying for sales internationally and likely well behind Germany, Denmark, and Holland with no cachet, moreover, attached to its beers.

I can’t buy it. Aside from the fact of the continuation duration of his particular death, the general fiction of the few founders in the micro/craft tale – and the necessity of the GWH – is how we would have to believe that no one else would have noticed… whatever. In this case, it requires us to believe that no one would have noticed the indigenous beer culture at any time during the 40 years since Belgium’s brewing.** Not happening. Romance? Nope – it’s been big beer driven, moolah motivated and, frankly, much of the export expansion came just far too late along the timeline for the Jacksonian touch of the hem: “…exports to the USA have risen tremendously from a mere 2 million litres in 2005 to over 130 million litres in 2009.” Stella! Stella!!!

I love this speedy 1983 BBC guide to speedy home brewing.  Notice how it ends with a simple “yum”?  It gave me nostalgic pause. And there was an interesting juxtaposition with that to be observed, drawing both from this ying to this other yang. I don’t know why in particular it struck me other than the first being the small mutual affirmation pool while the other was a powerful personal kick against construct. Which persuades you more? And do either give more pleasure than the happy man of 1983 enjoyed?

Finally, as the next few weeks drag on, each day shortening before the winter equinox, remember to lay off the sauce – as at least one Scottish medical man recommends:

He said: “We now have new evidence that the weather, and in particular the temperature and amount of sunlight that we are exposed to, has a strong influence on how much alcohol we consume. Furthermore this weather-related alcohol consumption is directly linked to our chances of developing the most dangerous form of liver disease – cirrhosis – which can ultimately end in liver failure and death.”

Death! I understand that is even worse than Stella.

Another week has passed. Soon it will be December – but before then we get to gather as a nation and watch the Grey Cup this Sunday. Bet just knowing there is three-down football to the north ruins many a US Thanksgiving dinner. Don’t let it. Be yourselves. And check out Boak and Bailey this Saturday where no doubt they will have an update on the UK’s plans for Grey Cup celebrations.

*For years I have wandered this earth waiting for the right moment to use that particular Dad joke. Notice I did not write “Hayter’s gonna hayte” as that would be rude.
**Whatever that in fact means.