Category: Economics

The Halloween Edition Of Thursday Beer News. Boo.

I’d be a bit nervous at the Sing Sing Kill Brewery

Ah, Halloween. A right nor-easter is promised meaning 100 mph winds, lashing rain – and me lonely and all dressed up at the front door looking at a bowl with a minimum of 15,000 calories per handful. We get maybe 12 kids max in a good year. Maybe. I have a vegetable garden on my front lawn. I am marked as a neighbourhood weirdo. But I get ahead of myself. Halloween is tonight. The Future. What’s gone on this past week?

Last Friday just as the weekly news cycle began, Jeff posted about the problem with novelty as it turns into longevity:

Every brewery that was once an emblem of a shining new future—Widmer, Hair of the Dog, Ninkasi, Boneyard (to cite local examples)—has seen trends move on without them. Great Notion and Ruse are the current trendsetters, but time continues to march. We have absolutely no experience of what happens when four thousand breweries immediately become “old school” before our eyes.

Coming up on three years ago now, I wondered about novelty and whether it was possible that today’s twenty somethings could “actually get a bit verklempt over memories of weird fruit flavoured gose thirty years from now.” Interesting that weird fruit flavoured gose is sorta dead to us all now. It’s so 2017. Novelty’s pace has increased. The Pub Curmudgeon posted about another aspect of the same phenomenon, the pervasive presence of recently but no longer quite cool craft:

 It’s not the absolute bleeding edge of craft, but even so it’s a pretty respectable selection, including the likes of Vocation, Magic Rock, Thornbridge, Five Points, Crate, Toast and Camden. It’s interesting that pretty much all of these beers now seem to have moved from bottles to cans. The German discounters, Aldi and Lidl, have introduced their own-brand “craft-a-likes” at even lower prices. This has attracted a certain amount of wailing and gnashing of teeth from the craft influencers, complaining that such low prices will devalue the concept and won’t give brewers a decent return.

Good value should always be something we are grateful for. In any other marketplace, this is called The Victory Of The Consumer! What? You disagree? Did I miss something?

Note: he didn’t drop the beer.

Ron unpacked an advert he found for the sale of Barclay’s Russian Stout from that part of the foreign land known as the past, aka 1922:

…another Barclay’s Russian Stout advert. With some more interesting claims. The oddest being that Bismarck liked Russian Stout. Especially as the advert is from just after WW I, when there was still considerable anti- German feeling.

These things are funny. In 1816, a year after the end of a bitter border war with the US of A, Albany Ale was being sold in my fair military town.

Business Insider posted an interesting short video bio of Celeste Beatty, the first African American woman to own a brewery in the US, the Harlem Brewing Company in New York City. Here is a Forbes story on her from a few years ago with more background.  Speaking of vids, here is a scene from a Scottish pub the very noo.

The shadowy Portman Group is at it again but this time I fully agree if only because the Bearded Brewery defended its cider named Suicyder because “the noose references reflected the owner’s previous career at the Forestry commission where a noose was used to dismantle unsafe trees“! If one is going to attorn to the jurisdiction of a trade tribunal please do not be silly. I am an owner of The Ashley Book of Knots and I know no one in their right mind would every use a noose to take apart a tree given a noose is used to tighten on to a short stubby think like a head. To be clear, I give you a selection of arborists knots. Knots don’t lie.

Health news update. Or really not an update as this is old news. Again, there is no j-curve. Don’t believe otherwise – alcohol is just about degrees of badness:

…for a long time, the consensus was that abstaining from alcohol is unhealthier than consuming moderate amounts of alcohol (equivalent to one or two drinks a day). But that “J”-shaped relationship between alcohol consumption, and death and disease, has come under criticism. It’s now widely understood that a lot of this data could be flawed: people abstaining from alcohol may be doing so because they’re unwell, rather than becoming unwell because they’re abstaining.

Here in Ontario, we have no need to worry about the j-curve or not as, woohoo, the new government is passing new relaxed liquor laws left right and center:

The Ford government is pledging more changes to alcohol access in Ontario — announcing plans on Monday to allow international airports to serve booze 24-hours a day, and to remove limits on how much beer, wine and spirits can be brought across provincial or territorial borders for personal use. Those two promises are among a sweeping list of changes, packaged as the ‘Better for People, Smarter for Business Act’… The Bill also promises to ease restrictions on bringing dogs onto restaurant patios, and inside certain breweries in the province.

Those booze runs I made into nearby Quebec all those years ago? Smuggling. NO MORE!!! What a great law. Huh? Holy crap! “The Bees Act is repealed“!!!

I enjoyed the personal essay, photo set and brewery founder interview by Lily Waite run in Pellicle this week on the Table Beer produced by London brewery, The Kernel:

“The other thing—and I think it helps Table Beer more so than the others—is the fact that we still put all of our beers through a second fermentation,” Evin tells me over a shared bottle. “The extra little bit of yeast character and fermentation by-products that you get—hop biotransformations, too—those really hard-to-define things, they’re key to Table Beer.” Though I’ve drunk many brown-papered beers in search of that fugitive quality, I’m reluctant to believe it’s simply down to a second fermentation. I’m much more inclined to believe that it is, in fact, a little bit of magic.

It’s good not always to dissect something but convey the pleasure of it all. I think the author has done that. These pieces, like Matt C’s before, are love letters. But there are technical tidbits, too: (i) “…as with all of their beers, the strength varies from batch to differently-hopped batch…“; (ii) “…[i]t’s now brewed weekly, every Friday…“; (iii) “…a fullness of body, achieved through high mash temperatures and oats in the grist…” All of which add up to a story that is telling you that the beer is borne more by the technique than the ingredients. Very interesting.

The proud Canadian company formerly known as Molson is still theoretically out there, now going through another hybridization and perhaps some degree of bionic implantation:

Most support functions, including finance, information technology, procurement, supply chain, legal and human resources, will be consolidated in Milwaukee. The company will continue to maintain global business services offices there and in Bucharest, Romania. The Molson Coors International team, meanwhile, will be reconstituted, with its Latin American team becoming part of a new North American Emerging Growth team headed by Pete Marino. Its Asia, Pacific and Africa team will fold under the Europe business unit, which will be led by Simon Cox.

Interesting to note that they are branching out into other areas including a “forthcoming line of cannabis-infused nonalcoholic beverages in Canada.” Sounds hellish to me but the baby boomers love this sort of stuff apparently.

That is it for now. Get going on the tricking and the treating. For further beery links, check out the Boak and Bailey news update on Saturday and then bend an ear towards the OCBG Podcast on Tuesdays. The last one featured a great interview with Ren Navarro, owner of the consulting and education firm Beer. Diversity.  And look for mid-week notes from The Fizz as well.

 

The “I’m Just Back From Toronto And Boy Are My Arms Tired” Edition Of Thursday Beer News

A pubby sort of place

It was a short visit. Twenty-two hours. Nine of which were used up at a conference. A very interesting one. Ten of which were the worst hotel stay that I have had in a very good hotel in my entire life.* And three of which I hung out with Jordan. [You may place these experience in their proper order in your mind as you see fit.]   We wandered and ended up down by the docks. The nice docks.** We talked about craft fibs, money, and the seeming draining away of fun in good beer culture.*** And then we asked the waiter if he liked his job, because he seemed to.  He did. A lot. When the waiter left, we asked why any place would make a beer that tasted like thin lemonade with a soapy hint of dish liquid. Jordan made me drink it. I made a funny face when I had the first sip of that one. Then made another sort of face when I gulped the rest of the sampler glass. I am sure it sells. What do I know?

Two bits of news related to getting things right. Getting the truth out. First, Maureen Ogle has finished her revisions to Ambitious Brew and is about to press the publish button. [Editorial note: she did… buy it now!]**** Fabulous.

And Martyn has written yet another post. It’s like 2009 over there at his blog. Active. So odd to see an active blog. Anyway, it is excellent set of complaints about how horrible the beer style information is in the Good Beer Guide 2020:

It’s not as if all the information on beer styles that the GBG gets wrong isn’t out there in easily discoverable forms: there are now a considerable number of books, blogs, magazine articles and so on giving the true facts about how the beer styles we know today developed. And yet the 2020 GBG still prints utter nonsense…

Excellent. And then there were comments this week about money. Money is like truth. Stan wrote this in passing in his Monday beer news update and it struck me as a particularly obvious point that I had not seen made yet:

The price question is a constant in beer circles (and pops up pretty much every day). But it is one that brewers must continue to consider if they are serious about inclusivity.

I was a bit less impressed with the opposite argument seeming to be be made, that expense and exclusivity were not a barrier to inclusion. But then that was put in a bit of perspective when I read someone arguing that if people really cared about working in craft beer that they should not be too concerned with being paid. These are some of the reasons craft beer culture sometimes seems like an alt-reality with whole necessary pieces simply missing. Then BeeryEd wrote this and the whole thing seemed to right itself again as fresh air returned:

Trust me. As someone that’s been in the game a lil while and spent waaaay too many hours on spreadsheets in regards to costings etc. I guarantee you there is enough to pay people fairly. I promise you. Hence why we have a bunch of brewers that do and are fine….

The comments that flowed from his string of tweets were instructive. And then they just got mean. Because craft beer is full of great people. And thin lemonade with a soapy hint of dish liquid.

Speaking of inclusion, I’ve learned there is a frequently updated list of “Black Owned Craft Brands and Other Diversed Ownership” drink makers map! And because I love maps almost as much as inclusion I am linking to it right => here. Add more data. The world needs more data.

Care of a Katie tweet, I found this fabulous review of the food and drink at the Hackney Church Brew Company by Jay Rayner in The Guardian which starts thusly:

Down a shadowed road an old man shambles. He’s wearing a secondhand pinstripe jacket and sensible shoes with cushioned soles. Pools of buttercup-yellow light spread from reconditioned railway arches, illuminating the uncreased faces of the Friday-night crew outside, bottles of the finest local microbrew in hand. Music booms. There’s a cavernous bar gilded in red neon with the legend Night Tales. Broad-shouldered bouncers stand sentry, thumbing their phones. The old man shuffles past, aware it’s not for him. I can’t help but feel a little sorry for him. This is because the old man is me.

I resemble that remark myself. And I even went to yet another bar this week. I never go to bars but last Friday for one at the Kingston Brewing Company after work. It’s like I never had children. And what a selection! I had a Vim & Vigor which I much prefer to think of as Vim & Vigour.

Fergie Jenkins beer! He once almost slapped me to the ground in 2006. At Cooperstown, NY. Hall of Fame Game crowd. Walking towards the game he was barreling from where he had been signing books to the field where he was to be introduced before the game between the Reds and the Pirates. He was 64. Felt like I was hit by a side of beef. Solid. Took one of my best photos ever – of a ball hit into the left field crowd just near me.

And finally, Lew has been recalling the first time he experienced a regular undergrad habit of mine:

I stopped at the border liquor store before returning home to the dry county of Hardin. The cashier weighed my empty milk jug, I filled it with draft Schlitz, and she weighed it again—the store sold beer by the pound.***** When I got home, I opened the jug and started drinking. I put away the groceries, and decided I needed a shower. On a whim, I took the beer along. It wasn’t long till I was soaped up, hot water rinsing off the day. I grabbed the jug, and tilted it back. Hot water pounding on my back, cold beer running down my throat. Wow! I’d found a whole new experience. The shower beer!

There. I need a rest. My fingers are all tipped with blisters from all this writing. No worries. I have time to heal. Boak and Bailey will be on duty for the beer news on Saturday and Stan will be covering on Monday. The OCBG Podcast is available most Tuesdays in plenty of time for happy hour at the mess, too. See ya!

*I checked my diaries all the way back just to make sure.
**Amsterdam’s Brewhouse on the Lake, 245 Queens Quay West. Everyone has a screen, watches a screen, is a screen.
***I blame all the off-flavour seminars teaching folk how much good beer is bad or at least flawed. Yet teaching people that soapy lemonade is OK. Haven’t got to the soapy lemonade bit yet? Wait for it.
****But please also seek out the actual vibrant story of colonial brewing in British North America from the 1620s and then its continuation in the USA before the Germans brought over lager in around 1840. Start here.
*****Beer by the pound is an even more interesting story that needs to be researched and reported upon.

 

Your First Edition Of September Find the Long Trousers and Hard Black Shoes Thursday Beery News Notes

Ah vacation! Remember that. Seems like it was just a few days ago. Because it was just a few days ago. Now I sit here in the hard black shoes and a tie, half boggled from a work meeting that ended towards midnight. It’s so much better on holiday.* But its not all happy happy joy joy on vacation. Things can get out of hand. I had my concerns, for example, for the place Garrett Oliver had found himself when he posted the image just there on Twitter the other day. It could be just art. Could be. I will leave it for your further contemplation.

Don Cazentre has written an excellent extended piece in the central New York Syracuse.com, a digital arm (I believe) of that venerable newspaper, The Post-Standard. In it he explores three local breweries and how they face challenges in the current craft beer marketplace:

The competition is real. Still, it would be wrong to see the troubles at CB, Empire and Ithaca as a sign that the craft beer industry overall is collapsing, according to Leone, Stacy and other observers. “As a beverage branding consultant I speak with producers and stakeholders across the industry about how they position their businesses for success in today’s crowded marketplace, and from where I sit, none of them are hitting the panic button,” said Glenn Clark, who advises many craft beverage companies through his company, Crafting A Brand, in the Rochester suburb of Mendon. “Last week’s bad news was the result of unique problems at three larger, established breweries — and in my opinion shouldn’t be seen as a bellwether of a broader economic trend.”

No, but they should be seen as warnings of what might be faced by any brewer: unexpected implications of debt load, unplanned equipment upgrades and, of course, competition from those pesky nanos that are nipping at the heels everywhere.

Gorgeous tiles in a Belgian bar, courtesy of Boak and Bailey and their holidays. Click on the pic.

Speaking of holidays, Ontario Gewürtztraminer is one of my favorite Ontario Gewürtzes. A few weeks ago – as I do every year – I get myself to nearby Lacey Estates once or twice for their version. Their Cabernet Franc, a 2016, was fabulous, too.

On the last day of August, Martyn blessed us with a wonderful long form essay on his personal experiences of drinking and going to the pub underage and revisiting his teen haunts as a seasoned gentleman:

Not, either,  that I crawled that much back in 1969: there were two pubs out of the eight on the High Street itself where most of my pals would be found, so those were the two where I did most of my drinking. Generally Friday and Saturday evenings those pubs would be rammed almost to bursting with, largely, under-20s drinking pints (or brandy-and-babycham for the teen females: at least, that was what they always seemed to be drinking when I was getting the rounds in). I don’t recall any trouble or violence: the physical aggro was restricted to the only two pubs in Stevenage’s vast pedestrian shopping centre, and mostly to only one of those, the Edward the Confessor, know universally as the Ted the Grass.

Come for the study in change and stasis, stay for the photo of Martyn as a teen.

Myles on Twitter posted this excellent image on Labour Day reminding us all of the realities of how we got to this wonderful mixed socialist capitalist construct that we all love called the modern western world. He also reminded us that brewing – especially craft brewing – still has a ways to go to:

Without the sweat and toil of women & men in rubber boots, this industry means nothing. Brewers are entitled to much higher pay than they generally receive; the work is hard and dangerous, and actually creates something. Brewers, I hope y’all organize. Happy Labor Day!

Preach! Let’s have less of the craft brewery ownership class worship and more respect for those who actually brew and package and deliver your beer.

Robin and Jordan follow up on last week’s White Claw news, seemingly agreeing as we learned in last Thusday’s edition, that we suffer from an over-faux-intellectualizing of pop drinks like craft beer and are burdened by something of a parallel state which is perhaps best exemplified by the “no data” response.  The data, of course, is clear and tells us that the one product is now bigger than all of craft beer mere months into its existence. If we over-complicate, as Jordan discusses, one aspect which may need to be considered is if over-complicators act as a causal cabal. Few in the consumer side of the industry actually need or care to know why this or that hop, why this or that barrel. Good beer is comfortingly far simpler than craft would have you know as it is pitched to us even as it is a Mansion of Many Apartments, too.**

Note: I don’t like to link to other people’s new links posts but Stan’s was such a model of pungent minimalism this week, I have to direct you that-a-way.

Finally, this piece on non-alcoholic “spirits” is so accurate it is quite hilarious on yet another*** fraud being perpetrated on the drinks buying public:

…my opinion was based on a single shot. To give the respect any new product was due, I went on to Amazon and ordered two bottles of Seedlip: the original, called ‘Garden’ and what they call ‘Spice’. Cost me £56. I tried them every which way and tested them on my friends. Some were drinkers who understood the rationale. Others had given up drink and were crying out for a decent substitute. Not a single person liked them. It was a real case of the emperor arrogantly flaunting his new clothes. ‘Garden’ was just watery. And ‘Spice’ reminded them of dental mouthwash.

Update: The Tand has a late submission to the editors on his relationship with a certain suspiciously named Sam Smith and his landlordly attitudes:

…horror on horrors. A mobile phone rang in the bar and in hushed tones, after exchanging endearments with his/someone else’s wife/girlfriend or whatever, the callee, said words to the effect of “I have to go. I’m in The Pleasant and mobiles aren’t allowed.” Seems Humph has put the fear of God into his customers on that one. Less so on the effing and jeffing I’d suggest, but all of it was in the context of fitting bathrooms, exchanges about how the day had gone and so on, so to my mind at least, harmless enough.  One lad called through to me saying that he didn’t care (“couldn’t give a fuck”) about Humph’s rules. Sooner or later he’d shut the pub anyway, like he had the Yew Tree he observed.  “Aha” I thought. “I could have saved a journey here.”  

That’s it for now. Remember to expect Boak and Bailey reporting  on Saturday and Stan to follow up next Monday. Catch the OCBG Podcast on  Tuesdays, too. Soon it will be mid-September. Time for the woolens and heavy ales. All’s not bad. Now, surely goodness and love will follow me all the days of my life.

*Of course it is.
**Romantic Poetry 307, undergrad honours 1983-84 FTW!!!
***Also see, for example, hard soda.

The Mid-July Thursday Beer News You Need

Mid-July! It’s lovely. Warm. Tropical even. We are actually getting the edgy remnants of Hurricane Barry into the Great Lakes basis so it’s all a bit thick out there.  Raspberries picked by my own sausage-like digits. And the fire flies are at their peak. I let the garden go a bit and they seem to love it. 100+ flashes a minute in one corner of the garden. Beer has its role, too. I even had one last night, mid-week. At a Denny’s.* A Bud Light. The weirdest thing was being handed a ice cold bottle and an ice cold glass. Entirely hit the spot. Mid-week, mid-month, mid-summer, mid-year, mid-aged.

What is going on? Well, Josh Noel, who admitted to needing something to wash out his mouth after writing about hard seltzer, has written a helpful article for the Chicago Tribune on dark lagers:

And that gets to the genius of dark lager. They’re beers that typically have a modest amount of alcohol — about 5 percent or so — but are long on aroma and taste. Flavors usually include a mild to deep roast character and can veer into chocolate, char or coffeelike terrain thanks to the roasted malt that gives the beer its dark hue. But unlike most of the porters and stouts they resemble, dark lagers tend to finish dry. The best dark lagers make for stealthily ideal summer beers: interesting layers of flavor, but refreshing. The color, which can range from deep amber to impenetrably black, winds up playing a visual trick.

We have an excellent local black lager, Blacklist from The Napanee Beer Company, so I am particularly grateful for this addition to the discussion.

Note: “bee boles were used before the development of modern hives to provide shelter to the skep…”

As we have been noticing over the last few weeks, beer writing and commentary seems to have divided into (i) “it is so dull and boring right now” for one reason or another** and (ii) HOLIDAY!!! So it was good to see some interesting travel being discussed by a couple of Brits abroad. Nate posted a top ten list of things to do in a city I have lived near – Gdansk, Poland – and gave ten top tips for visiting the old Hanseatic port including hitting up a museum about the Solidarity movement and this:

Shoot Some Guns – Maybe a controversial one, but I’d always wanted to shoot some guns since we can’t do it in the UK and I stumbled across a shooting range whilst doing some research. DSTeamStrzelnica was a great experience where we got to shoot four guns (A Glock 17, a revolver, AK-47 and another rifle) and it only cost us £18 each to shoot a full clip of each gun. It was a really fun experience!

Retired Martin has been in NYC and left us a photo essay with commentary:

How joyous to see a “Sorry, no samples” sign, by the way. 16 ounces (80% of a pint) is practically a sampler anyway.  I reckon the Five Boroughs Hazy IPA served in a plastic glass will have cost me £8 by the time taxes and Lloyds Bank conversion charge are added on.  Still cheaper than Port Street. “Tastes like Brew Dog” says Mrs RM.  It tasted like Hazy Jane. On to the High Line, the one place in New York where you can avoid craft beer and tipping…

Saskatchewan’s Pile O’ Bones Brewing Co. is getting a bit of heat for its name – folk saying its disrespectful to the local indigenous community – but according to this Cree language place name resource site, the location of what is now Regina was called “oskana kâ-asastêki” which meant “where the bones are piled.”

Beervana had a interesting guest blog post this week written by Ben Parsons is the co-founder/brewer, along with Rik Hall, of Portland Oregon’s Baerlic Brewing which unpacked the benefits in the US for craft brewers to self distribute their beers:

I would posit that if and when a brewery business does get into some troubled water—albeit from market conditions, saturation, losing chain grocery, etc—not owning their own distribution rights could easily be the last nail in the coffin. And although distributors are a very necessary part of the industry, their foothold on this particular part of the conversation is risky business and needs modernization so that it better fits with the current state of the industry.

Folk chatting about early brewing methods is always interesting. Who knew that bands in the pottery meant the line to fill with boiling water before topping up with cold before adding in the mash was so obvious?

At the Corrigall Farm, Orkney, large tubs that have marked lines inside, usually about one third to a half way up. Custodian told us (years ago, hope I have the details right) that you put in boiling water to the mark, then top up with cold and it’s the correct temperature.

Pilsner as the anti-NEIPA? Maybe.

This is an interesting piece, a remembrance of 16 of B.C.’s now shut early micro- and even some more recent craft era breweries. And it contains this interesting bit of history:

Horseshoe Bay Brewery was the first microbrewery in Canada when it was opened in 1982 by John Mitchell and Frank Appleton to produce beer for the nearby Troller Pub and became Ground Zero for the craft beer revolution. Mitchell and Appleton soon moved on to Spinnakers, and Horseshoe Bay briefly closed in 1985 before reopening and produced beer well into the 1990s, before closing for good in 1999. The original brewhouse, made from converted dairy equipment, is still in use today at Crannog Ales in Sorrento.

Now, that would be a real Canadian beer nerd’s pilgrimage: “honey, I am off to see the original brewhouse, made from dairy equipment!” It’s halfway between Kamloops and Sicamous, if you are planning the trip yourself.

That’s it! Have a great week as Q2 turns into Q3. I will be lounging myself. Well, dapper by day then lounging through evening. Such is the life of the office worker. Check out the beer news from Boak and Bailey on Saturday and maybe on Monday we will have a sighting of the inter-continental Stan now that he is back from Brazil.

*You can mock me after you’ve tried the burger. I was surprised, too.
**hard seltzer, everyone’s already been bought out, even glitter beer is so last year…

June! June?? June!!! The Thursday Beer News For The First Week Of June

So… on Monday night it was just +5C overnight in nearby Ottawa. I have my furnace on June. I sat out the other afternoon and wondered if I might put on long pants and mull a little ale. My radishes love it. Since when do I live for my radishes? Sure, they are incredibly sweet and mild this year. But really… I’m ready for the stinking hot anytime now.

The news that the Province of Ontario is moving towards beer sales in corner stores has released a raft of weirdly half-baked understandings related to the future look of the world of craft beer like this:

Scott Simmons, president of the Ontario Craft Brewers Association, has long been encouraging the province the expand alcohol sales beyond The Beer Store… While craft beer accounts for eight per cent of all beer sales in Ontario, Simmons told CBC News last month that further privatizing the market could raise that number. “When you start expanding retail access to more grocery stores, big box stores or specialty alcohol stores or convenience stores, you’re just creating more distribution.”

My take is more reality based, that creating more distribution into low-choice outlets like corner stores will aid mostly those brewers with deep pockets, existing robust distribution and a ready supply of the stuff most people already buy. Big breweries. I know already that I don’t go to a corner store to buy local artistinal soft brie-clone cheese. Craft beer is not Pepsi. It’s the local brie-clones. Maybe brie with alcohol breaks that rule about shopping at corner stores. Maybe.

Jordan and Robin ask other good questions but I don’t agree that the ban on litigation in Bill 115 is going to be as ineffective as they might argue. It would take a new winning provincial constitutional argument to overturn that provincial law when it comes in. Change is coming. In a vidyah we see that Dan of MacKinnon is expanding but wants craft only stores and a local university prof says it’ll all raise prices. Brain. Aside from that, this low rent political campaign about it all is just plain weird.

The secret to getting into the world of advertising? Hang around in the right bars and buy the right people drinks apparently, according to the BBC.

In sorta history news, there is no caveat like a beer archaeologist’s caveat that the recreation isn’t really a recreation.

Back on Monday, Ze Beer Nut focused his problematically regular reviews of new beers on the unproblematic world of no- and low-alcohol beers. The results are not heartening given the regularity of worty and aspirin appear in the tasking notes. Let me ruin the ending for you:

It seems you can’t just strip the stuff out and expect things to taste as good. 

Now, because I am an intrepid reporter… which is a perfectly good word for journalist that I need to work with more… I had by accident* a very nice can of low alcohol sour beer on Saturday afternoon – and then I had another. Muskoka Ebb & Flow. And I added fruit flavour. A dribbed of apricot jam liquid. And it was good. And I chatted on line with a clever sour beer brewer about it. And the brewery. And that was good, too. It paired very well with the flag of Togo paired with a Gay Pride flag as a statement on human rights flying right there in my backyard.

Is peat-free organic beer coming?

Oh, Stone’s hairy guy made a funny thing happen and then no one cared. I am more impressed by Bud UK’s Pride branding campaign… and that is a modest low level of being impressed I speak of, to be fair.

“Yun craft greth” is now my new favorite slag for bad craft beer. It popped up in the comments posted in response to a post by The Pub Curmudgeon on problems with the cask market in the UK:

Marston’s are going to withdraw cask from 21 of their 22 managed pubs in Scotland. The initial reaction to this is some quarters was one of dismay at the reduction in cask availability. Surely Marston’s could have done more to promote it? However, as Britain’s leading cask ale brewer, they’re hardly going to abandon it lightly: it’s not like they’re some trendy craft brewer trying to make a point. It seems clear that, despite their best efforts, they simply can’t achieve the throughput necessary to keep it in good condition and, given this, it has to be regarded as a sensible and pragmatic, if disappointing decision.

That is it for now. Another week gone. Three evening work meetings in a row means I am writing this foggy headed, early morning. You probably can’t tell the difference. Boak and Bailey will no doubt be with us again this Saturday… but that guy Stan? He surprised us with links from the road last Monday. He is sneaky like that. Sneaky Stan. See if he does it again.

*I just grab all the pretty bright coloured cans.

The Victoria Day Week 2019 Thursday News In Beer

Victoria Day. Is that done only in Canada? Probably. Well, we spent it in Ottawa with the fam and the friends of the fam and it ended up with me paying for it all. Warning to parents of young children: they grow up and they can’t afford their own needs. Anyway, we had fun and in two spots, Brothers as well as the hotel bar  I enjoyed the local Dominion City’s Town & Country  Blonde Ale. And I can confirm that Irene’s is still one of my homes, the honeyed wood even richer 15 years later.

You can now lose hours and hours and hours to the excellent interviews of folk from the recent history of the British brewing trade care of brewingstories.org.uk.

Stan wasn’t really contradicting Jeff and Jeff really wasn’t saying it as any sort of main point but this is an important observation:

I agree, but would another clause. These brewers do have a vision for what they want to create, but they also have enough of an ego to think that they are making beer that will appeal to an audience broad enough to support a thriving business. They may not want to print money, but many like ending up on something of a stage and more look forward to feeling money in their pockets.

Show me a brewery that is not based on the profit making model and I will show you an impending failure.  Everything else has to be built upon that foundation one way or another if it is going to be sustained: capitalist or socialist, private or public. But pretty much anything can be built upon that model.

Beer in corner stores is coming to my province. I like it.

I was really taken by this answer wine writer Oz Clarke gave on why you need to keep an old copper coin in your wallet if you are in the habit of being in places where you are presented with dodgy red wine from time to time.  Now, while I have happily avoided any interest in taking an “off flavours” class (aka misery mongery) I am now interested to see if the copper coin works with any poorly made beers – and apparently I should be focusing on lagers. Any particular candidates for experimentation?

I had no idea there were jazz bagpipers. I approve.

I was quite pleased with the news in this brief article on the beer coming out of Grimbergen Abbey, a brewing monks’ collective that sold their branding in the 1950s. Sounds like it’s reasonably actually actual:

“We had the books with the old recipes, but nobody could read them,” Stautemas said. “It was all in old Latin and old Dutch. So we brought in volunteers. We’ve spent hours leafing through the books and have discovered ingredient lists for beers brewed in previous centuries, the hops used, the types of barrels and bottles, and even a list of the actual beers produced centuries ago… Stautemas, who lives with 11 other monks at the abbey, said: “What we really learned was that the monks then kept on innovating. They changed their recipe every 10 years.”

I like that last bit. Instability is at the heart of brewing. But TBN may well be right: ultimately, it’s really just big-brewery PR.

In this week’s stolen IP news, an Alberta brewery has been allowed by the trademark holder, the municipal government, to use up the last of its stock labeled “Fort Calgary“:

On Wednesday, city officials met with Elite Brewing and Bow River Brewing to discuss the cease-and-desist order over the use of the name, which is trademarked by the city. According to a memo that went to councillors from administration, the city has agreed to allow the brewery to retain the name until the beer is sold out “in the spirit of co-operation.” If any beer is left on July 30, when it’s projected the beer will be sold out, it must be stripped of the name. 

What is it with craft brewers and purloined intellectual property ? Do small bakeries steal the brand names of others? Do weavers and potters? Nope. This story is a bit different as there seems to have been a discussion and a resulting understanding that then was not fully understood.

Here is an interesting stat:

Prince Edward Islanders spend less money on alcoholic beverages than anyone else in Canada, according to a recent report by Statistics Canada. The report found Islanders spend $614.70 per capita on liquor. The national average was $756.90.

Apparently, folk in Newfoundland and Labrador spend $1,029.20 each a year for the national leadership. But note that this is not average sales per unit, just gross sales. And prices in Newfoundland, I suspect, are way higher per unit. But that’s not the interesting thing. The interesting thing was when I lived in PEI from 1998 to 2003 I had pretty much unlimited access through my neighbours to an excellent moonshine vodka called, in its finest form, Augustine. They also still had speakeasies. Everybody and his dog also home brewed. So the stats may mean less than the little they appear to mean.

Neato: six 5,000 year old yeast strains extracted from brewing related pottery in Israel.

Finally, this is weird. Apparently the deadbeat brewery left an unhappy employee in charge of the social media account:

After nearly 30 years Ironworks has come to a shameful end. Yesterday @ 3pm, five armed police officers and a tax enforcement official seized the brewery and changed the locks, and ushered the employees out.

The news is not good: $15,409 in taxes and fees. A pretty modest amount but then add on that no employees have been “paid in the last several months, as well as he stopped paying their payroll taxes over the last year” and you have a sense that there was much going wrong here. H/T Robin.

Well, another week goes by. A bit of a slow one. Such is life. Lessons? Pay your bills. Name your beer a name no one else owns. Simple! Check out Boak and Bailey this Saturday but be warned that Stan on hiatus this Monday. He does that. Hiatuses. Hieronymustic Hiatuses. It’ll be OK.

England’s Increasing Concern Over Beer Brewing, 1430s to 1580s

I have a thing for a beer I have never had. Double Double. As I understand it, this beer was made by recirculating perfectly good wort and rebrewing it through a new batch of malt. In the mid-1500s, it was a great bother for the nation, it even gets a mention in Shakespeare,* somewhat in open view. In 1560, Queen Elizabeth became directly involved as the supply of single beer was tightening.  She ordered that brewers should brew each week “as much syngyl as doble beare and more.” Hornsey discusses a 1575 letter from the Earl of Leicester discussing a trip he took with Elizabeth, a summary of which from another source is noted above. When she wanted refreshment, she found her ale was as strong as Malmsey, heavy sweet strong Madiera wine. Not pleased.**

In the article “The London Lobbies in the Later Sixteenth Century” by Ian Archer, published in 1988 in The Historical Journal the resulting legal restrictions on brewing double double within and near to London was discussed:

The parliamentary diarist Cromwell describes a bill in 1572 “restraining the bruing of double double ale or doble double beere within the Citie or iij miles thereof, and no beere to be sould above 4s. the barrel1 the strongest, and 2s. the single beere.”

Archer explains that the goal of the regulation of ‘double double’ beer was supposed to ensure that the most intoxicating and expensive of beverages were not available to the poor, while also limiting the consumption of grain. To that, we might also add the waste of wood. England in the mid and later 1500s was not only facing speculation in malt  was having a fuel crisis. Whole forests had been lost. Double double requires not only the loss of volumes of single ale and beer to the production process but also a second firing of fuel. The Common Council of the City of London had regulated double double for years before the statute of 1572 was considered. In 1575, as we can see above to the right, another general statute against the brewing of double double throughout all of England was before Parliament. Notice, too, that it was the brewing of both double double beer as well as double double ale that was being reined in by the law. The hopping of the beer in itself was not key to the question.

Beer brewers themselves were a bit suspect at this time. Strangers. Archer states that the Brewers’ Company was an unpopular group dominated by aliens and thought to be profiteering at the expense of the poor. As we saw a few weeks ago, “aliens” or “strangers” were foreign nationals who were subject to being recorded in a  form of census. Yet, of the 1400s mood one can state that “stranger beer brewers found the Crown to be an ally throughout the fifteenth century because of their ability to supply beer to the military.” We also remember that Henry VIII created a beer brewing complex in 1515 at Portsmouth to supply the needs of his navy. Prior to that, the English navy had to buy beer from a group of 12 brewers in London. Probably including many alien beer brewers.

The role of hopped beer in military victuals continued.  In 1547, the supplying of the Scottish town in England, Berwick, required a steady provision of beer by the tun. Likely in support of the army of Edward Seymour, maternal uncle of Edward VI, who upon the death of Henry VIII became Lord Protector. The expedition culminated in the Battle of Pinkie Cleugh in which 8,000 Scots were killed to 250 English. All too reminiscent of the outcome of that 1513 misadventure at Flodden when 10,000 Scots died and the English leader Lord Howard noted:

The Scots had a large army, and much ordnance, and plenty of victuals. Would not have believed that their beer was so good, had it not been tasted and viewed “by our folks to their great refreshing,” who had nothing to drink but water for three days.

In a letter dated 29 January 1587, James Quarles, the surveyor general of victuals for the navy sets out his request to regularize the supply of provisions as England prepared to face the Spanish threat. He requests continued control of Her Majesty’s brewhouses, bakeshouses and storehouses and then sets the standard for a pottle of beer per seaman a day, at a price of 1 and 3/4 pence per day. Interestingly, he also notes that a tun of beer had increased in price by about 50% from the 1540s to the 1580s, from 18 shillings to 26 shillings 8 pence. As noted above, resources like fuel and malt were tightening.

While both the armies and navies of England depended on hopped beer, the civic beer brewers were not only suspect but, like the state run beer breweries of the later 1500s, they were busy. As we noted before, Kristen D. Burton in this 2013 article describes the scale of brewing being undertaken in the whole of the City of London during Tudor times:

The beer brewers of London established England’s capital city as the leading producer of beer throughout Europe by the end of the sixteenth century; a notable feat considering the late arrival of hopped beer to England. In 1574, London beer brewers produced 312,000 barrels of beer and by 1585 that had increased to 648,690 barrels…

Scale. So, it may be that beer brewing was more welcome or less of a concern to England in the middle of the 1400s than in the latter 1500s. Or perhaps it was too critical to the nation. This might go a bit against the existing narrative. Perhaps that is because it was first a fairly benign practice in harbour towns supplying the immigrant community. Hops being imported from the continent, just a few bales at a time as in 1480. One hundred years later, it has gone from being perhaps a local port town quirk to a key military asset to a danger to social order if let loose without controls on its supply, strength and price.

If that is all correct, one of the keys to the advancement of hopped ale was not consumer preference so much as military demand. Beer was stable where ale was transitory. Beer could be held on a ship or in preparation for a battle on the field. Ale needed constant production. It also needed rationing if that was the case. And Double Double, perhaps the sucker juice of its day, was no part of a rational rationing program.

Its last sighting was in Schenectady, New York in 1820 of all places and times.  A few weeks ago, Craig unpacked the history of the brewers of that beer. They were men in transit during the great push west, the brewing of a Double Double apparently also transitory. Will I ever have one? I expect so. Perhaps Jeff is right and we are ripe for the wheel turning again. A massively malty beer would be just about right for a return to garage punk band brewing, shrugging off this era of discontent, this time of disco brewing of Franken-beers as foreign to ale as Malmsey.

*Conversely, Shakespeare gives “good double beer” a fairly respectful mention in Henry VI, Part 2, Scene III care of that unforgettable character, the Third Neighbour: “And here’s a pot of good double beer, neighbour: drink, and fear not your man.” Also note that it is beer, not ale. The play is set in around the last half of the 1440s so very little beer going about, one would have thought. Perhaps an anachronism? Or maybe a coy cultural reference to something lost to time.
**Not a wine without an unblemished past in court circles.

In Like A Lamb And Out With A Better Sense Of The Money Makers

In the article “A Glass of Handmade” published in the November 1987 issue of The Atlantic magazine, William Least Heat Moon along with a character called The Venerable explored the then early micro brewing scene in the USA. It’s one of the original sources of my interest in good beer, dense with keen observation and quotes from players now in their fourth decade past the interviews. One, Buffalo Bill’s Brewpub owner Bill Owens,  was quite clear about his business model:

Owens brews six barrels every Monday, about three hundred barrels a year. “For a hundred and thirty dollars’ worth of ingredients I can make a twenty-five-hundred-dollar profit. A glass of lager – that’s all I brew now – costs seven cents. I sell it for a dollar and a half. Compare my profit on a bottle of commercial beer – forty cents.”

Making money. Along with brewing history, it’s one of the more interesting aspects of good beer but one rarely discussed these days by beer writers. In my conversations with small brewery owners, it’s something I often bring up much to their amusement. I remember the look on Ron‘s face a few years back when I started asking one upstate New York small brewery owner how much this bag of malt cost, how much he made of that keg. I don’t get it. I got answers. Yet no one seems to go there. You can think of as many reasons for that as I can but it’s annoying that such an obvious critical element of the trade is set aside or even hidden behind suggestions that there isn’t any money in making good beer.

For such a successful, now well established industry, well, that sure would be weird. I get it – and there are a couple of folk dabbling with macro-economic observations but getting particular brewers to unpack what they are up to, what the situation they are facing is more immediate. So, inspired by #FlagshipFebruary, I thought it would be good to explore my interest in the green, the black and the red and look to see who is out there doing the same thing. The balance scale and the small scale. Micro brewing micro-economics.

This month, I have a few interviews lined up and might see if anyone else is interested in having a look see wherever they are. #MoneyMakerMarch. Sure, it maybe started as a joke. But then it ended up making me think. And made me remember one of the things I was first interested in when it came to good beer, that seven cent per glass cost. Let’s see if anything comparable to that sort of gross revenue before taxes and other expenses is in anyway still possibly true. These days I take apart the price of multi-million dollar projects for a living.  Let’s see if I can apply any of that experience to come up with anything unexpectedly interesting.

 

That’s It! February Is Over And We Can Now Go On With Our Lives And The Beery News

What a week. I’d tell you about it but that would be telling. On the upside, February is over and that is always good. I never liked it. Icy sidewalks, dirty snowbanks. Elsewhere, daffodils are popping up and buds are bursting. Here, I am convinced every step outside is my last. I haaaaate winter now. The stinkin’ head cold I’ve been dealing with tops it all off. To remind me of happier winter moments past, above is a wonderful photo from Andy Macpherson from the 2015 Xmas photo context of exciting snowy action with him and his pals at Bucktail Brews, a New Jersey brewing project in planning. I hope it works.

News of the week? First up, I don’t disagree with this from @tonitwopint but…

A lot of conversation was generated around Founders, but their situation is indicative of a much larger issue. The conversation needs to continue on a larger scale. If the overall culture of the beer industry were inclusive, it would make it harder for places like that to thrive.

… but you do see two sorts of issue dilution (aka responsibility deflection) being thrown about in such matters: (i) brewery X’s fault needs to be understood in the context of other brewers and (ii) craft brewing needs to be understood in the context of greater society.* Yes and no. Founders may be indicative of a larger issue but it’s also pretty clear that Founders itself alone allowed a culture of bigotry to foster. A particular circumstance which should not be lost. Not cheery but important.

Endtimesy news from Nate.

Timelessness: a study of a back alley tavern from A London Inheritance

In no doubt a move intentionally timed to break the hearts of those interested in #FlagshipFebruary, one of the actual flagships but one not mentioned in the campaign has taken a huge if not fatal hit:

One of Goose Island’s original beers, Honkers Ale, will no longer be on sold on shelves soon. Once a flagship when Goose Island was a locally-owned, craft beer pioneer in Chicago, Honkers Ale is being reduced to being offered only in its brewpubs, according to a post on the Guys Drinking Beer blog, which broke the news. “Honkers Ale was one of the first beers to really put Goose Island on the map. We love this English Bitter style beer! Honkers Ale is not being discontinued and will still be served at our brewpubs…”**

Honkers: a beer so beloved by me it got passing reference once in 2010. RIP.

Entirely crappy news with the filing for bankruptcy by All About Beer magazine and especially the news that plenty of people are left holding the bag. Interesting discussions here and here on what the point and best business model for running a beer magazine in North America is these days. Sad. Actually, just kinda sad.

Speaking of #FlagshipFebruary, even though use of the hashtag went from about 1,000 a day on Twitter to about half that over the  course of the month, I was pleased to see how positive the outcome was. Not just a rear guard action at all. As I had hoped in mid-January, it moved sufficiently off its actual stated mandate to keep interest up rather than beating the dead horse of beers like Honkers no one much cares for anymore. This past week, we have a love letter to a mild, an example and a style which has never been any sort of flagship related to craft. And we had that lovely personal essay by Jay in which the beer is entirely incidental. Wonderful. Now onto that ray of hope, #MoneyMakerMarch when we explore how beer actually works.

In perhaps related beer junket news, a planeload of freebie tourists and cap in hand journalists drinking freebie beer filled the toilets of a plane mid-Atlantic. Such a useful illustration for future reference. Kind of a gross one. Again, grimness prevails.

An interesting bit of intra-provincial comparison went on in Canada’s other national newspaper this week with an article on opening times across our fair land. Ontario, where I live has the latest start – 11 am. Anything earlier, as we learn in school is Satanic. Which is why I do not understand the taverns and dives of New Brunswick opening at six in the morning. Who the hell has to drink in public at that time? Apparently, New Brunswickers.

You know that what follows on social media will be a bit of a grumpy mess, a bit off one’s marbles when it is introduced with the notion that notwithstanding “the steady descent of Twitter generally into a platform for people to get furious over trivia and hurl abuse at people they don’t know…” as if perhaps one did not oneself participate at that level but, never the less, that is what Pete Brown did when he took off on a personal one-legged hopping finger pointy race to explain three reasons why some beer costs more:

But looking at the sheer ignorance of the people we were debating with, two things occurred to me. One, yes, it’s probably not worth bothering engaging with people who for some reason have chosen to spend their precious time on this planet arguing with people they don’t know about subjects on which they are entirely ignorant. But two, the frequency with which this particular attitude surfaces suggests that perhaps we’re at fault too. It’s not just on social media: in pubs and bars, when there’s some strong, rare beer being sold in thirds or halves only, there’s always someone who works out the cost of a pint (even though you can’t buy a pint) and decries how outrageous it is.

The… err… challenging thing is the three reasons (ingredients, time, techniques) are not really (i) explained in terms of the effect of value relative to similar competitors nor are they (ii) explained in the context of fadism-based hyper inflation*** nor are they (iii) explained in terms of the specific effect ingredient, time or technique have on the price. Are they 1%, 5% or 50% variables on overall price? Why can’t we have this explored at a proper level of detail? Apparently understanding price and value are separate issues. [Ed.: we are now having another personal fugue state experience for a mo… and… and… we are back.] Well, if the goals is arguing “on the side of the industry people defending and justifying the expense of some beers…”

That’s it! A bit all endtimesy when you look at it. Frikkin’ February. I blame you. In mere hours it will be March. Joy shall reign! Maybe I’ll even have a beer. Can’t quite be certain if I’ve even had one single beer over the last seven days. Rotten stinking February head cold. Soon, I’ll probably rush to plant radishes so I can stare at the small first patch until it’s clear that nothing is going to grow until a few more weeks have passed. Weeks more waiting. Joy delayed.

What do I have to live for until the soil warms? Well, what other than Boak and Bailey on Saturday and Stan on Monday? Surely that is enough for anyone. Though an early spring might be nice, too.

*Though it is fabulously educational to search for “founders” and “racist” on Twitter.
**Isn’t it always fun when the J. Jonah Jameson breaking the news lines are used? Especially when followed by gooey fanboy exclamation marks.
***One of these days, I’ll pull my gueuze and lambic purchases receipts from say ten years ago when I could afford the stuff. I’d bet fifty cents that the price has doubled compared to the lowest decade of general inflation in centuries. Further, note… yet note.

As January 2019 Dies Off Another Set Of Beery News Is Born

A surprisingly long set of links face me in my inbox today. Folk send me suggestions all the time… well, some of the time… OK, once in a while. Honestly, for the most part to make this weekly update of the news in good beer I just email myself links as I notice a story through the week. Usually there are seven or nine by early in the week. This week, I had over twenty by Monday. And, yes, emails. So… let’s dive right in.

First off, if you are in Toronto this evening (and I will be if only passing through via VIA) you can pop over to this fabulous fundraiser for an important cause to witness some top notch curling action (like that to the right from last year) at the Beer Sisters’ Charity Hopspiel:*

On January 31st, brewers from across Ontario will gather at the Royal Canadian Curling Club in Toronto’s east end. Clad in array of plaid, denim, light-up shorts, toques and matching jerseys, 24 brewing industry teams will face-off to raise money for the Native Women’s Resource Centre in Toronto. The Beer Sisters’ Charity Hopspiel, hosted by beer writers and educators Crystal and Tara Luxmore, is in its 7th year. The event has raised over $32,000 for the centre, and the sisters hope that this year they’ll cross the $40,000 mark.

Fabulous! And at the Royal Canadian Curling Club! An actual place I am assured, not just a mid-range brand of rye whisky from the 1950s.

Next, Katie wrote a wonderful piece on heritage barley published in Ferment that explores the use of Chevallier, the darling English malting from around 1820 to WWI. I immediately started badgering her about joining my Battledore revival crusade.

Note: Victorians represented in under 1% of the graph and the most striking thing is not their habits so much as the near replication of the feat right before the economic meltdown of 2007-08. Nonetheless, a very handy set of charts and who doesn’t like handy sets of charts?

Not journalism.  Or at least not good journalism.** Just badgering. Easy enough to get a quote from someone but it usually requires letting them speak.

An clear and accurate guide to tipping in Canadian tavs, pubs and bars.

Beer Ramen. Kill me now.

Update: We’ve had an actual update on #FlagshipFebruary and I couldn’t be more grateful for the clarification:

…it is in our and the industry’s best interest if we take a moment occasionally to appreciate the flagship beers of the industry’s foundational breweries…

So, the brewery has to have continued through the good beer era and the current flagship is the brewery hallmarks to recognize. Andy Crouch wrote a wonderful dense poem of a tweet on the same topic:

Revisiting long established flagships tastes of antiquity, success, failure, unfulfilled dreams of resurrection, and ultimately nostalgia. A place in time to momentarily revisit if only to remind you how far you’ve come but rarely a place to linger long.

I noticed this statement in a piece on German brewing culture and I thought it was extraordinary for suggesting agricultural capacity of a landscape is not the governing factor in whether beer was made or not:

Alsace is on Europe’s religious faultline. Beer is often thought of a drink of the Protestant north, but the facts don’t really bear that out. Belgium, Bavaria and Bohemia are historically Catholic (even if that religious attachment has faded); only Britain, of Europe’s foundational beer cultures, is Protestant. Does this suggest beer is less Protestant than thought? Perhaps, but I also think Catholic cultures are (as you might assume) better at preservation.

Well, I suppose someone has created a jam/jelly faultline based on religion. Me, I’d suggest many western and central European brewing traditions were pretty much established before the Reformation.

The effect of the US government shutdown on the brewing trade is measurable. Why the difference in processing wines and spirits? I blame the slackers attracted to a career in the beer label branch.

Gary’s piece on Watney’s Red Barrel as experienced in eastern North America at the time contains plenty of those links to contemporary primary documents that leave you persuaded. By way of contrast, this could really be read in two entirely opposite ways:

“I actually am mystified myself,” says Jeff Alworth. He should know…

Fine. I’ve held on long enough. Let’s talk Fuller’s or at least the highlights of the discussion. Promethean Jordan found a very helpful Brexit angle on the timing based on last year’s visit. Martyn argued convincingly that the whole sale spoke of business success and a strong future going forward. Then he added a bonus history of Asahi to deal with, you know, the legitimacy issues. Jeff at distance took it as a hefty body blow and mainly sees that it poses great risk to the English cask ale scene. Boak and Bailey wrote from their semi-characteristic personal perspective, supposing they are facing another long goodbye to a treasured relationship. Matt sided with the corporate success group and then started blatantly and publicly gambling with Boak and Bailey over the matter. Pete wrote first about his lack of levelheadedness when faced with the news and then got level headed and then sorta wobbled again in the semi-revisionist Book of Genesis stuff.***

My take? First, Fuller’s has been masterful in building up its reputation with good beer conversationalists over the last ten years. Remember how fun it was when @FullersJohn started tweeting? How beer writers were brought in and got their names on the label? What is really being noticed now is how the emotional credit Fuller’s they earned through that clever outreach has been truly a rich investment. And notice how none of the commentary comments upon that even though it was all done openly and with integrity.  Second, the only constant about the beer business over the centuries has been the goal of continuous growth, merger and acquisition. Brewing has two great outputs: beer and wealth. This is just the latter being successfully served after a long stretch merrily servicing the former.

I love this tweet by Jancis R:

Never ceases to amaze me when we get messages like this: ‘We’d like to find out how to go about having our wines scored by Jancis Robinson, as well as the costs involved.’ Who charges to taste wine?

Who charges to taste beer? I know some but it would be rude to mention, no? Conversely, there is a craft beer fraudster working the US south:

“The phone rang and rang and rang…I checked the house and it was empty. The door was unlocked,” Brandon Oliver says. “His chickens were still in the backyard…about 90% of his clothes were gone…he left as if he only had six hours to leave.” Foster left his tools out at the unfinished beer garden. He and his family left town overnight.

The abandonment of the chickens is a sweet detail.

As someone with hearing that will never get any better, I really like this inordinately nice idea from a campaign under the heading Quiet Scotland:

Ever left a shop or been unable to enjoy a meal or drink because the background music has been so loud? Don’t like complaining? Try leaving one of our polite cards to get your point across.

An email went around from NAGBW HQ about the impending demise of the All About Beer web archive and I first thought it was an oddly presumptuous thing to send… and then I thought it was kind to alert me. I did not save any of my own work as anything I pitched was not dubbed worthy – which made me happy. I really hate editors and others paid to make things duller. But I did save Stan’s story How Craft Became Craft for very obvious reasons.

And, finally, let’s just watch this**** and listen to the screams of those precious darlings witnessing a part of their personal emotional foundations, the rebellious idols of their youths, being washed away out from underneath their feet:

That’s it! A big week in the contemporary detritus of good beer culture. Please check out Boak and Bailey on Saturday and then Stan on Monday for more sensible and refined responses to the week in good beer.

* For those not in the punny know, see Bonspiel.
**Which is quite another point we never explore when a writer claims the journalism label… or at least the helpful bits. Seldom the adoption of the concurrent ethics lead at that moment.
***“Sierra Nevada’s Pale Ale began life as an attempt to imitate Fuller’s ESB.” Really? How many beers is SNPA an clone of? Ballentine IPA. Burt Grant’s work. What else?
****And this, for that matter.