Category: Industry Marketing

The Last Autumnal Thursday And Its Beery News Notes

I have been burning off unused holidays built up over the months of the early times, back when there were no days or even hours to be had. This week, I motored 20 km west, over to MacKinnon Brothers to pick up gifty swag and chatted briefly about business with brother Dan, the brother who joined the 1780 challenge and pretendy stabbed the rebellious Craig for the camera. They brew on the lands the family has farmed since the 1780s when they first arrived as Anglo-American Loyalist refugees.  The site has got to be one of the most attractive in all of brewing-dom, especially with the new barn space upgrades Dan showed me and that just slightly less new build cathedral-like reception building. Gorgeous. More images below.

 

 

 

 

Other than that, it has been a quiet week in my corner of the universe. Some Tuesdays I open up my folder for the weekly round up and find thirty things to consider. Others, not so much. Let’s see what’s up? First up, our local government run store started and stopped a ill-considered deal with Skip The Dishes, a meal delivery service, providing a way for prepared food and food-like objects to be delivered to Ontarians with some hootch. Not no more – and with good reason:

Through the partnership, customers could have ordered alcohol from the SkipTheDishes app and website. The partnership caused consternation in the restaurant and bar industry, which has been relying in part on the sale of alcohol through takeout and delivery to pay its bills. “Following direction from the Ontario Government, effective end of day today, LCBO’s partnership with SkipTheDishes is paused until further notice,” the LCBO said in a statement on Sunday.

In other offices elsewhere, folk are more successfully branching out to keep the lights on. I have to say, I have no idea who the market is for the Cicerone Explore Beer which, for $25 gets you a digital badge… but not decoder ring.  The next level up, the Certified Beer Server program is simple enough for anyone needing such things. Also – and this one really does me in – one of those blogs that pretends it’s a magazine, Hop Culture, has sold. Fruit juice oriented stuff. Scan my site. Never referenced it.  Often times, these sales are for the IP to the name or the URL  rights so go figure.

Much more substantive is the piece in this week’s Pellicle (of which I have to admit I am a low-mid-level patron, my only such dalliance), a neato exploration of the Neomexicanus hop of New Mexico which Stan has written of some years ago now:

I’m stunned by this revelation. The hop bines I’m looking at—while not at their most majestic—are very much viable and alive. It seems like a miracle. For other varieties, surely such water deprivation would leave nothing but a shrivelled brown mess? “If I had Chinook or Cascade and had the same situation where I lost water, they would probably die” Brain agrees. As we climb back into the Mule, I’m bristling with excitement for what I’ve just seen; hops deprived of water for many weeks that are alive and well.

[Note to self: I need to search the Pellicle sight to see how many things have “stunned” its cadre of authors but “bristling” might be a new one.]

And as for the man who will never sell*, The Beer Nut has launched and investigation into the clone beers of grocer Aldi and finds the relationship is only branding-deep:

What a jape! What an absolute wheeze! When discount supermarket Aldi brought out obvious knock-offs of BrewDog’s flagship beers Punk IPA and Elvis Juice, the Scottish brewer retaliated with ALD IPA, appropriating the German chain’s company livery. Suspiciously soon afterwards, Aldi agreed to begin stocking ALD alongside their specially-commissioned BrewDog doppelgangers, Anti-Establishment IPA and Memphis Blvd. It seemed like a perfect opportunity for some blind-taste fun, to find out if Aldi really can go toe-to-toe with a brewery of BrewDog’s stature. Of course, the recipes of Anti-Establishment and ALD have nothing at all in common with each other, and the beers look very different: one a russet amber, the other purest spun gold.

The question of whether Scotch eggs are a “substantial meal” has popped up again and again given England’s pandemic rules. Law. This story about the situation at the establishment Number 29, in Burnham Market, Norfolk illustrates how frustrating such as vague standard is for all involved:

Mr Roberts, 62, says he refused the two ‘black-booted bouncers’ entry and after a confrontation escorted them off his premises. The former fireman said: ‘They said they wanted to come in but I said they did not have the right of entry….” He added: “I took the commercial decision to offer a free Scotch egg, either with chips or with a salad, to anyone who wanted a drink. I’d call that a meal. Two government ministers have said a Scotch egg is a substantial meal. That’s good enough for me.”

More beer law! I hear it’s what the cool kids want. Wine Enthusiast has published an article on one of craft’s dirty secrets, the commonly sticky hands even when the goods are intangible:

Palfreyman, the attorney who works with breweries on trademark issues, says the key to avoid problems is “common sense.” Think before you print or post, he says. Ask for input from attorneys, or someone from outside of the company first. Breweries that push these boundaries “might find something funny about what they are doing, or think it’s an homage,” he says, but they’ll find that corporations that own and defend their trademarks “are humorless.”

Ha ha. So funny. Me make money off your skill and efforts. Not unrelated, I like the thinking being applied in Thailand as they consider the advertising taxation of no-alcohol beer:

Beer companies could have one non-alcoholic product advertised legally at the same time as an alcoholic product creating a link in the audience’s mind to the product that are restricted from advertising.

Conversion. That’s what lawyers call these sorts of cheater pants allegations! Or appropriation. Or… something… not that different from swiping the intellectual property of another if you think about it. And in Kenya, the rules about trying to control the image on embossed beer bottles are being considered in court:

Minor players have over the years been pointing fingers at East African Breweries Limited (EABL) for engraving this type of bottle with its trademark bottling out rivals. This has led to long-winding legal battle on whether EABL is legally allowed to do so. In January this year, High Court Judge Grace Nzioka ruled that EABL had the right to collect and package their beer brands in their embossed bottles pending determination of a case in which six beer distributors affiliated to Keroche Breweries had challenged the move.

Finally, some bad direct adulteration news out of Brazil for at least three fans of craft beer:

A third person has died in Brazil of suspected poisoning from a batch of craft beer contaminated with a toxic chemical used in antifreeze and other products, police in the state of Minas Gerais said on Thursday… Traces of the sweet-tasting solvent were found in the water tank used by the Backer brewery, whose craft beers have won international prizes and are widely available in Brazil.

Not good. But that’s it for the week so you can cogitate your knogging on that for the next seven days. As always, for more good reading check out the weekly updates from Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter (except last week because she is busy with opening her new bar business), The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword. And remember BeerEdge, too. Go!

*Sell out… I meant to write sell out… really…

Your Final Thursday Beery News Notes For November 2020

Time flies when you are having fun. I’ve likely started more than one of these posts with that quip since this all began, haven’t I. Probably should have my head examined. Except. I have. Twice this week. Drove a pleasant drive to an hour and a half to a sleepy rural district hospital for one sort of probing on Monday and another sort nearer by this week. Nothing serious.* Poking and prodding. The joys of middle age with the next stage coming into view. If I get a third test this week, perhaps I might be given a top hat like the gent above. The image from the West Sussex Archives triggered a lot of interesting chat about the nature of their outfits and that clay pipe but it’s the beer mugs that are the show stopper. Are they pints or quarts? I have one smaller version, a 1940’s green Wedgewood which sits proudly on a shelf.

Speaking of which, the distinctions and differences between a Czech dimpled mug and an English dimpled mug were excellently explored this week by Casket Beer:

Yes. The distinction between these two glasses matters based on history and tradition. Aside from the subtle differences in design, they come from different places and have been vessels for different styles of beer. Further, getting it right adds to our experience when we drink, which is important for breweries in today’s market.

Me, I prefer to get some things wrong and take pleasure in how well they work out – like having IPA in a weissebier glass. Or in a frozen one. Speaking of being one’s own master in small matters, Matthew L wrote about the state of his personal nation as another lockdown struck from a consumer’s point of view:

The final straw for me was the aforementioned Tier 3 announcement.  All pubs not serving a “substantial meal” were to close.  That kiboshed most of my typical weekend.  I contemplated walking to Spoons, or any of the nearby places that do food, sitting on my own with a pizza and 2 pints, then going home (how many “substantial meals” can anyone consume in one day).  Any fun I’d have just wasn’t worth the effort on top of everything else I’d have to do.

Also from one consumer’s point of view comes this post from Kirsty of Lady Sinks the Booze on the moments she has missed, including missing the train:

Since getting a promotion and a pay rise I have done what many working class people do and tried desperately to avoid working class people. Instead of the bus (albeit the wifi enabled fancy express bus with nightclub style lighting) I now get the train, and pay over a ton for a monthly season ticket. Of course since privatisation there are three different trains home and because I’m tight I will never pay extra to get a different company’s train if I miss mine. Hence I will spend £9 on beer, to save the £5.60 train fare. 

Vaccines soon. That’s what I’m thinking. Others too – rather than pretending that owning a brewery means you know more than public health officials, Kenya‘s Tusker is sharing the safety message:

Speaking on the campaign, EABL Head of Beer Marketing, Ann Joy Muhoro, said, “Tusker believes that Kenyans can enjoy their favourite drink with friends in a safe and responsible manner, in line with the set protocols. That is why through the “dundaing” campaign, we are encouraging our consumers to adhere to the set health protocols, as they enjoy their Tuskerat home or at a bar.”

Historically-wise, Bailey and Boak studied the introduction of the jukebox into the UK pub and shared their findings:

This turns out to be surprisingly easy to pin down thanks to the novelty value of these electronic music boxes which guaranteed them press coverage. We can say, with some certainty, that the first pub jukeboxes arrived in Britain in the late 1940s. Even before that date, though, the term ‘jukebox’ or ‘juke-box’ was familiar to British people through reportage from the US.

Best “political tweet with a side of beer” of the week. Second best “political tweet with a side of beer” of the week. Best tweek of the week:

Currently slightly obsessed with TGL-7764, the East German standard for beer. It‘s basically a beer style guideline with some brewing instructions. Only thing I struggle with is colour, though, it‘s provided in NFE and „Einheiten nach Brand“ and I have no idea what these are.

And then he followed up with a link to the TGL-7764. Neato. Similarly mucho neato, Stan wrote about the 107 words to describe hops but neither “twiggy” nor “lawnmower driven into a weedy ditch” appear so I am not sure I can give it all much credit. But that’s just me.

In China, new fangled hydrogen fueled trucks are being used to deliver beer:

The Asian subsidiary of beverage giant Anheuser-Busch InBev SA/NV, meanwhile, added four hydrogen fuel-cell trucks to its fleet, the company announced Sept. 28. It plans to deliver beer using the trucks, making China the first nation where the company has deployed such vehicles for beer shipments.

Martyn found an excellent  cartoon from 32 years ago, framing the thoughts from the time about low and no alcohol beer. I have to say I am of the same mind. It can lead to things, that sort of thing. Just this week I watched as two fully grown adults who have always appeared to have a complete set of marbles going on about the wonders of sparking water. Which they seem to be paying money for. Money they earn. With effort.

My thoughts, as always were, “historic beer style” is an oxymoron. “Style” is a modern international construct, a form to which brewers brew. As Ron has effectively proven, forms of beer in the past were brewed to brew house standards to meet local market expectations. Different names for similar things and similar names for different things were far too common.** Andreas Krennmair*** explored both the oxy and the moron in his post this week about Dampfbier which has that added excitement of relating to a variant of “steam” – a word so many want to own but never seem to understand:

The problem here is… if a beer style’s origin story sounds too good to be true, it probably is not actually rooted in history. Naive me would simply ask why other beers like Weißbier brewed with wheat malt wouldn’t be called the same name because supposedly, the yeast would ferment as vigorous. When we actually look at historic sources though, an entirely different picture is unveiled…

And lastly, Matty C. had an article published this week on a topic near and dear to my heart – the disutility of all the artsy fartsy craft beer cans:

Important stuff like beer style and ABV is too often – in my opinion – printed in a tiny font to make space for more artwork, or isn’t even featured on the front of a can at all. And while this isn’t an issue for most hardened beer fans, for those who exist outside of beer fandom’s bubble (and let’s be honest with ourselves here, that’s most people) it’s actually making it more difficult for people to differentiate between brands. The result of this? Consumers turning back to old, faithful brands – probably owned by big multinational corporations – and turning away from craft beer. 

The phrase I shared was “barfing gumball machine” for these things. Much other similarly thoughtful comment was shared.

Done! Soon – December!!! Meantime, don’t forget to read your weekly updates from Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword. And remember BeerEdge, too. Go!

*Weirder and weirder I am. Seems I have a fully formed molar deep set up into my cheek bone. It is not doing anything. Just sitting there. Thanks for paying your taxes so that could be confirmed.
**I linked it up there! Why are you looking here, too?
***Pour le double!!!!

Your First Thursday Beery News Notes For Autumn 2020

A quieter week. As I napped, I saw this image passing by on the internets screen this week and grabbed it for posterity. One reason it struck me was that it passed by soon after  I read somewhere how craft beer was a response to 60 or 70 years of light pilsner. Hmm… that’s an image of Ballantine ale being delivered in downtown New York in the 1950s. When the ale maker was the third biggest brewer in the U.S. of A.*

It slightly boggles the brain bucket sometimes how limited the recollection of the recent past is. A cursory reading of 1970s and 80s interviews with micro brewers makes clear that they were positively and opportunistically cloning existing beers, especially locally available imports but also beers like Ballantine ale which still existed or were recalled in very recent memory. And catching up with the good food revolution of the 1960s and 70s. Fine followers all. Sure, industrial pilsner was part of it all but, even then, aggregation and lightening the light macro lager continued parallel to the first micro wave that took off in the ’80s and into the ’90s. Anyway, it’s a lovely photo reminding us of the twenty years of maybe a perhaps arguable US ale gap. Here’s some info on the Hudson Theatre.

In the U.K. o’ G.B. etc., the upset centers this week on the new Covid-19 measures and especially the new early 10 pm pub closing order. The B and the B summed up the feeling that someone somewhere is flailing about this way:

What would help is if the Government would get into the habit of providing evidence and rationale for policy decisions. As it is, this latest feels like what you get when half the cabinet wants to close pubs, the other half doesn’t, so you agree to meet halfway.

Stonch has finally been given his proper place as a spokesperson, being interviewed on Times Radio,  opining that pubs got off lightly with these pre-announced changes, that it could have been full closure. His statement that the table service requirement and 10pm closing should not inhibit sensible trading in safe venues was at least a hopeful one. These things have been all over the place in all jurisdictions so it appears to be as much as what approach to the rules is taken as it is what role you play in the system: publican, staff, drinker. Does it work best if the place is small? Cookie has posted a post and suggested a suggestion:

Let’s adopt British Timbo Time. It’s simple. We all set our watches an hour earlier. We get Timbo to turn the smooth bitter taps on an hour earlier. Time is what we say it is. Boris may say it is 10pm. We know it is 11pm BTT. Why should we let the government dictate when it is 10pm? It is 10pm when we want it to be 10pm. If enough of us decide that right now this minute, it a 6am then by hell it is 6am.  British Timbo Time. By the people, for the people!

Elsewhere, we are told that the next months coming could be disastrous for all sorts of breweries – perhaps depending where you live and what sort of economic policies are being followed as, for example, in the US:

A report commissioned by John Dunham Associates claims that 651,000 jobs in brewing, distributing and retail “will be lost by the end of the year”, while overall beer sales could fall by as much as US$22 billion by the end of 2020. Brewing roles are expected to be the hardest hit, with the report warning 3,600 brewers could lose their jobs by year end. “The beer industry has seen a dramatic decline both in sales and jobs that rely on our nation’s most popular alcohol beverage,” said Jim McGreevy, president and CEO of the Beer Institute.

Perhaps as illustration of candidates, this is classic – but, still, pretty sure the owner was not laughing. How much financial loss does a stacked pallet of cans represent? In much more dangerous occupational health and safety news…

A barman who had his arm blown off in a horror beer keg explosion will receive a compensation payout after reaching an out of court settlement with a former employer. Jye Parker, 29, was seeking more than $2million in damages from Bar Beach Bowling Club in Newcastle, two hours north of Sydney, claiming the venue breached its duty of care. He was helping a friend set up and test a portable beer keg system in October 2014 when it suddenly exploded and changed his life forever.

Yikes. Well, yikes is a bit of an understatement, isn’t it.

Note: only about half his weight.

Quitting blogging. Haven’t we all dreamed of being released from the pinching shackle. Me myself, I passed my 17 and a halfth anniversary this month of beating the pick axe against the face of the blogs.** Anyway, “Life After Football” is packing it in but has gifted us all with a list*** of his favourite blogs of a similar sort of interest:

…there is still plenty to cheer as I can recommend all of the following blogs at the bottom of this post, as they are a terrific read.  If you can’t find something beer or booze related in this smorgasbord then you really don’t like reading about beer or pubs!

The Beer Nut is not quitting and his personal travel ban has him seeking out the what remains of the real and the well thought out:

Pleasingly, it does taste of blueberries, fresh and juicy and real. The hibiscus brings the red fruit too, of course, and it’s quite fun to explore the flavours. This is helped by the beer being neither too sweet nor too tart, the sourness level just enough to make it invigorating without trying to be a full-on enamel-stripper.

Conversely, while I agree with Jordan about what might be considered the amateur hour of micro branding, I also have little interest in the excessive time and money spent on artsy craft packaging and other surfaces where this era’s branding is place – but if you disagree with me soon there will be a book for those with an interest… though perhaps one with a wee bit of confirmation bias behind it. Speaking of which, I’m pretty sure that beer Advent calendars have been around for a while. But what is old is apparently new again to the Daily Record.

Speaking of which, it is good to see that international brewing corp. BrewDog hasn’t got full rights to appropriate “Elvis” as it has “Punk”:

…the brewer initially lost its battle to trademark the beer in the UK, but later it was overturned and Brewdog was given permission to trademark ‘Brewdog Elvis Juice’, but not ‘Elvis Juice’.  However it has come unstuck in its latest attempt to trademark the beer in Europe. EPE first opposed Brewdog’s European application back in 2018. Brewdog launched an appeal in the following year which has now been dismissed. In the case documents, the EU Intellectual Property Office ruled: “It is clear that the applicant’s submission based on the peaceful coexistence of the marks cannot succeed. No evidence actually demonstrating such peaceful existence on the pertinent market has been shown. In short…there exists a likelihood of confusion… A likelihood of confusion for only part of the relevant public of the European Union is sufficient to reject the contested application.”

Ontario Beer Store good news. Ontario Beer Store not so good news.

In far worse news, we knew this in general terms but I missed this Amnesty International press release which dives into greater detail related to the connections between the military of Myanmar and many industries including craft brewers:

Pan-Pacific announced that it is terminating its business partnership with MEHL in the wake of Amnesty’s findings and the publication of the UN Fact-Finding Mission report of 2019. KBZ and Kirin have stated they are reviewing their relationship with MEHL, while others did not provide such commitments or did not respond at all. Full copies of responses can be found in Annex I of the report. These companies all partner with MEHL in operations inside Myanmar. However, a few have global reach. Kirin is one of the world’s largest beer brewers, and its drinks, such as Kirin, San Miguel, Lion and Fat Tire are sold in bars and shops all over the world.

Govern yourselves accordingly.

And that is it! Enjoy these last few warm days – and days that you may still be allowed out of the house – and remember there’s  Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays (where Jordan shits on the second wave) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword (and this week rants about why beer awards are stupid.) . And BeerEdge, too.

*Get out your Tremblay and Tremblay. Economists always make the best contemporary brewing historians.
**Never enough mining analogies. As good as any forced if entertaining argument. Zima. Sweet Lambics. Coolers. Alcopops of one sort or another have been around for decades under one label or another. Heck, there was Lemon Beer in Schenectady in the 1830s. Marketing works.
***What the heck… here’s the list… Pub Curmudgeon, Martin Taylor, Colston Crawford, Pubmeister, Pete Allen, West Midlands Explorer, Shove It, Chuck It, Toss It, The Wickingman, Garden Hermit, Citra, Paul Bailey, BRAPA, Jane Stuart, Real Ale Real Music, The Beertonian, Mappiman’s Real Ale Walks, Tandleman, Food, Travel, Football, Beer is the best, The Travelling Barman, The Cask Connoisseur.

The Nights Have Gone Cool But Thursday Beery News Notes Go On

Achy. A bit from leaving the window open all night despite the forecast of quite cooler air. And me swimming in the big lake when its no longer quite so warm. Winter is coming. I’ve been in the lake maybe seven or ten times over the last few weeks. How long will it last? I grew up swimming in forest rivers as well as the North Atlantic Ocean back home in Nova Scotia. Lakes were always a bit stagnant by comparison. Folk call that “wild swimming” these days. I just call it swimming. Who knew the big water in the nearby big lake would be so big? Beach sand in the car. Beach toys in the trunk. Battered and beaten and happy am I.

First off, before the snow blows, Retired Martin has taken us on a trek to a pub in a lovely traditional thatched roof village in Devon, the Globe Inn in Beaford:

…turns out to be the most crafty of any place I visited in Devon. Plain but welcoming, a good all-rounder whose GBG credentials are a bit mystifying till you taste the beer. That little fridge on the right (below) was packed full of 10% DIPAs and mango sours…

Last weekend, I listened to a repeat of a short piece on the NPR radio show TTBOOK on the changes for the worse that have been imposed upon Bourbon County Stout through the sale of Goose Island to evil big industrial beer. It was particularly gratifying to see guest Josh Noel demonstrating the “nostril in the glass” technique I have been advocating for for about a decade and a half. Not unrelated but to the contrary, Mike reminded us on Twitter of the upside of the buy-out of craft:

You know when a brewery sells to the big guys and they say that it offers them more resources than they would have normally? This example shows that perfectly. Safe place for customers and their employees continue to have jobs. Just sayin.

Everyone’s favourite Midwest bar, the Olympic Tavern, that they have never visited had a rough bit of bad customer experience this week, something that highlights that during times of crisis some folk place having a beer and a Margarita high up on their priorities. Handled well. Along a similar vein, Pellicle has posted the tale of a Scottish drinking habit that, being Scots, I’ve never quite heard of:

The hauf an a hauf is traditional and modern at the same time. It’s a Scottish cultural institution we can be proud of: a combination in which to luxuriate, rather than down in pursuit of a buzz. The hauf an a hauf is about savouring both, two halves coming together to create something new, whole, and wholly wonderful. 

There must be an alt-tartan reality that excluded the generations before me as the idea that there is some long  pervasive history of buzz avoidance going on north of Gretna Green is news to me. Rather than suggesting it is a tradition, in 2014 TheBeerCast described the novelty in this way:

I guess the bottom line here is what do you want from a hauf and hauf? To get loaded, quicker? A US-style ‘Shot and a beer, Dolores’? Or to give a depth of flavour to each drink? It seems, judging from the conversation, that the way half and halves are being seen is changing, as a newer generation of beer/whisky fans indulge in the practice as a tasting exercise, rather than an end-of-shift exercise…

That makes more sense. That’s more in line with Great-Grannie Campbell between the wars being banned for life – a number of times – from the James Watt pub in Greenock even though she lived right above it. Or more likely because. Then the grandchildren being kicked out when they were sent to get a gill on her behalf.

More currently, Matt noted with some hesitancy the creation of something called the Small Brewers Forum in the UK. It is open to breweries:

The Small Brewers Forum has been formed to protect and preserve small British breweries and those who operate them. We have a successful and strong collective voice and campaign on behalf of our members to ‘fight for fairness’ in the industry. We take our campaigning to the highest level at national government as well as local government and within the brewing industry.

The published material indicates that the “only let small brewers join (sub-10000hL) so I can be sure that they represent what’s good for me without any of the big guys pulling the strings.” This makes a lot of sense to me. The numerical majority of brewers are small and have local markets. Their issues are very different from regionals and big craft. Here in Ontario, while there isn’t a second organization after OCB, the membership of that organization represents only the minority of the province’s brewers. Trade organizations structured on “craft” or geography make less sense than those with common issues based on scale.

In the ha ha dumb dumb news item of the week, Budweiser was caught echoing Eco*:

On Friday, the company wrote, in a now-deleted tweet, about two of their brands, Budweiser and Bud Light. “Reject modernity, embrace tradition,” the tweet read, telling consumers to enjoy the original beverage over it’s lower-calorie counterpart. Pictured were the sleek, modern-looking Bud Light can, along with the classic designed Budweiser beer. However, the seemingly simple message raised some eyebrows. One Twitter user, Joshua A.C. Newman, pointed out the origins of the text for the ad. “Are you deliberately quoting the first two elements of Umberto Eco’s 14 elements of Fascism?” he responded to the since-deleted tweet.

There’s that concept of “tradition” again. Calling card of the casually ahistorical.

And, as recommended by Andy, I signed up for the beer newsletter by David Infante – and was pleased to find out it was also a blog. There are a lot of beer blogs holding themselves out as online beer magazines and newsletters these days. It’s a bit sad that self-publishing is that little bit needy that it needs to hide itself behind odd labels and a thin veneer of exclusivity. Anyway, his latest blog post “Hire me, White Claw” caught my attention primarily as it confirmed what I should have known – this year’s trendy cooler White Claw is Canadian!!!** While Jordan mentioned it in passing in his recent post he did not hit me over the head with the fact. Never had one sip myself. Nope. So virtuous I am.  Plus I have Pickled Green Bean Clamato for that.

Stan has been telling tales again – this time about new hops being named and brought to market:

By announcing a name for the experimental hop previously known as HBC 692 the company signaled she is her own brand. “We were getting very significant pull (demand),” said Jason Perrault, CEO and hop breeder for Yakima Chief Ranches. HBC is a partnership between YCR and John I. Haas. “We’ve seen the impact it can have in a beer. Unique, but appealing. It was just time to give it its own identity.” The name, Talus, is a nod to the talus slopes found in the Yakima Valley. She is a daughter of Sabro, the hop formerly known as HBC 438 and commercialized in 2018.

I’m not a hop spotter myself, preferring to drink and think about beer once made but it is interesting to see how in the hop trade these sorts of things matter. Mr Stange even admitted to having been aware of the name (before the name was released) by way of  an embargoed press release – which made me wonder if new shoe lace tech also comes with embargoed press releases. You should also sign up for Stan’s newsletter Hop Queries to really keep up. It’s a blog he sends to you monthly by email.

Finally, Jeff posted a post on Wednesday about the brewing volume stats coming out of the Oregon Liquor Control Commission so far in this very odd year:

The Oregon Liquor Control Commission tracks the taxable barrels sold by Oregon breweries in Oregon. I’ve been watching to see when the June report would drop, because that will give us six months of data to see what kind of violence COVID-19 has done to breweries. The upshot: it’s been bad, but maybe not as bad as we might have guessed back in March. Thirteen of the top twenty breweries were down from this time last year, some substantially. But overall, the top 20 breweries were only down 2% from the same period in 2019.

While that is an average that is great news. If I could go back to myself five months ago, in the middle of the beginning of the stress of what was to come, and say “don’t worry it’ll only be 2% off” I’d be ecstatic. Now, it’s clear that it is an average and some are suffering more than that but for an economic snapshot that’s a pretty sweet picture.

In news of the ancient, Merryn gave me the heads up about a weekly web event put on by EXARC, “the ICOM Affiliated Organisation on Archaeological Open-Air Museums, Experimental Archaeology, Ancient Technology and Interpretation”:

Historical-archaeological Beer Brewers unite! We meet for a chat, this Saturday, 20:00h CET. It’s free, it’s open access and for anybody with a serious interest and / or experience with historic, archaeological craft brewing, anywhere in the world.

You sign up, too! Now!! I may be mowing as that’s mid-afternoon on the best day of the week. The heart of Saturday afternoon which is prep time for the heart of Saturday night.***

Here’s an interesting bit of news. An Albertan laboratory ran a study of beers entered into an awards judge-y thing to see if there were patterns in award giving outery:

The Raft Beer Labs analysis, published on its website, showed a few trends among medal-winning beers. Fresher beer was more likely to win an award. Medal winners were more likely to have a dry-finish than non-winners. Award-winning beers also tended to be clearer, with less turbidity than non-winners. Medal winners were also found to have lower free amino nitrogen levels and tended to be slightly higher in alcohol content than their target. The analysis also showed that both winners and non-winners were less bitter — measured in IBUs, or International Bittering Units — than the listed level, and both winners and non-winners had some microbial contamination, from wild yeasts or bacteria.

Interesting. Clearer, stronger and less bitter beers were preferred. The opposite of trendy low-alc murky hop bombs the blogs and micro blogs and photo blogs and podcast blogs and multi-author blogs are all talking about.

Finally, I am not sure I understand the point of this story. Why care about a brewery that many have written off? Why write and publish “Founders continues to defend its corporate culture”?

Done! For more of the good stuff but from a different view and in a range of blog formats, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays (listen as they shit on Belleville this week!) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword.**** And BeerEdge, too.

*I know – excellent, right?
**Which is sorta like saying “Soylent Green is people!” in some circles.
***Yup.
****The greatest Great Lake is obviously Lake Ontario as it contains all the other Great Lakes.

As I Lay On The Sofa During A Week Off I Daydream Of Thursday’s Beery News Notes

There. I said it. I’m off this week. I think everyone else is too as there has not been much reading to do. Or is it that I have not been reading? Look, I’ve been in a hotel for two nights in another city, an experience which was 87% comfortable, 13% covid angst.  I’ve slept in, napped, dozed and generally watched the lawn grow from various angles and elevations. And I’ve drifted pointlessly on the internets.

Maybe I just needed to get off my butt and have a look around.  So I did and to the right is my favorite and rather science-laced photo of the week posted by Sir Geoff Palmer along with this explanation:

Barley to Malt: 1972 Electron Micrograph of transverse section of a starch granule from barley (left). After the barley is grown (malted) channels of enzyme digestion (starch to sugar) in a starch granule can be seen (right). Starch to sugar digestion also occurs in our mouths…

Excellent. And made of actual science. The best read of the week has to be this story which is also a bit science focused about how animals use alcohol including a phenomenon I’ve actually witnessed, the drunken starlings at the Rowan tree:

North American songbirds sometimes get grounded when they eat too much fermented fruit. This can easily happen in the spring when migrant birds gorge on crabapples which have overwintered, or arrowwood, juniper, winterberry, and other native berries still clinging to branches. Cedar waxwings, which feed largely on fruit, are especially vulnerable to intoxication or even fatal alcohol poisoning. Certainly some of this is accidental, but birds have been observed breaking the skin on fruit, thus exposing the juices to airborne yeast spores, and returning 24-48 hours later to selectively eat the fizzy fruit.

Forty years ago in high school, we sat watching out the front window as the row of starlings did 360 flips on the telephone wire, holding on all the time but each losing grip over and over. Magic.

In more sober news, Jeff has been running a reader’s survey. Have a look.

In less sober news, Don Redmond posted a posted about a brewery crawl in my home town six months ago during the pre-times.  And he included some business-side stories, the sort of information that never comes out when folk are reporting as opposed to writing:

…he added that outside money people had approached him on occasion, asking if he’d like investors. While outside interest is obviously a good sign for any business, simply because it means others see your potential and would like a piece of that pie, there’s also a downside. Silent partners never stay silent. In fact, they tend to forget what the word ‘silent’ actually means. And since they would like to see the best return on their investment, it isn’t long before they start suggesting cost-cutting measures…

Quite conversely, extravagance reigned as the BBC reported in 1983 on the new quiches of Glasgow’s pub life. And speaking of odd food and beer but more of a not pairing, here is a tale of engineering and brewing and seafood out of the Philippines which I am not sure I can quite follow:

The conglomerate, also the nation’s largest beermaker, will plant 190,000 mangroves in coastal areas near the capital to prevent flooding at the site of the proposed largest gateway in the Southeast Asian nation. To protect these forests, San Miguel will also grow 100,000 mud crabs monthly at the 10-hectare mangrove plantation in Bulacan province, President Ramon Ang said in a statement. Mud crabs can be a source of livelihood for people in the area, he said.

On the other side of the planet, Evan wrote an excellent piece on decoction brewing which included a bit of technical detail of a science-y sort which you might expect from Beer and Brewing* magazine:

Polyphenol levels? Highest in triple-decocted beers, followed by double-decocted beers, and then single-decocted beers, with infusion-mashed beers down at the very bottom, according to a 2004 monograph written by scientists at the Czech Republic’s Research Institute of Brewing and Malting. Dimethyl sulfate (DMS) and acetaldehyde? Lower with decoction, higher with infusion, in both green and finished beers, both of which also improve in direct relation to the number of decoctions, according to a 2005 paper by researchers at Pilsner Urquell. That paper also credits decoction with improving bitterness, cold-break content, sedimentation, and soluble nitrogen.

While I can’t imagine anything more tangential to a political scene that beer in Hong Kong at the moment – this moment when their democratic rights are being stripped – apparently GBH did find a way:

By and large, Hong Kong’s craft beer community was supportive of the protests, although few bars could advertise their support openly, because the police control the issuing of liquor licenses. Now the protest chants have been silenced and banners removed because of the national security law, whose broadly defined crimes include obstructing the government and promoting hatred of China. At least one employee of a local brewery has quit his job and fled the city because he feared he would be targeted under the new law. Although legal analysts say it’s unlikely the law will have a direct impact on employers such as breweries, it does give police new powers to search and seize property without a warrant if they suspect it has been used by someone violating national security.

I have no idea which “legal analysts” speak to the potential that a regime with a massive cultural genocide on the go in one end of the country would not want to bother with craft breweries – but the author appears to still live half time in Hong Kong so there is that reality.

Beer for dullards?

Back to the science based reality, Stan posted an excellent piece that apparently could not wait for his newsletter (which you must and should sign up for) on the new hop varieties which are coming down the pipeline:

The most anticipated new name this year is whatever HBC is calling HBC 692. Releasing the name is an event is on the calendar (Sept. 9, 9 a.m. PST) for Yakima Chief’s virtual hop harvest. HBC 692 is a daughter of Sabro and depending on who is describing the aroma and flavor is packed with “grapefruit, floral, stone fruit, potpourri, woody, coconut, and pine.” She is a high impact hop, bound for plenty of hazy IPAs.

Again in less science based news, we are told that a Sam Smith’s pub posted a Covid-19 notice on Facebook (as shown to the right) then removed it then indicated that it is not participating in track and trace due to privacy concerns… whatever that means… speaking as a privacy lawyer… Not where I’d be spending (i) my hard earned and/or (ii) remaining time on this mortal coil.

Brewing science is also dangerous. But it is also tasty and even edgy as this tale from western Canada shows:

A Calgary brewery is hoping to convince beer lovers that an ale made from municipal wastewater is tasty and safe. Village Brewery has teamed up with University of Calgary researchers and U.S. water technology company Xylem to create a limited-edition batch. The water comes from the Pine Creek wastewater treatment plant by the Bow River in southeast Calgary. Partially treated water was run through an advanced purification system that involved ultrafiltration, ozone, ultraviolet light and reverse osmosis.

Perhaps even less appealing is this piece starting at the outset of this odd story about an anti-police brand of beer, there was this intro which gave me such great faith about what it takes to be a beer reviewer these days:

A fellow recently asked me if I would participate in online beer reviews.  There would be a paycheck attached.  I don’t drink whiskey (my only memory is something that would taste like a used sweat sock) and wine is like cough syrup.  I hated Formula 44 as a kid.  My mom would nearly fight me to take a teaspoonful. I got in touch with the editor of a national beer magazine.  He’s a former broadcaster and the grandson of a Stroh’s distributor.  The editor gave me a long list of smaller breweries here in the Northwest.  It’s a good jumping off point. 

Note: having worked as both a criminal defence lawyer and also with the police, I’m convinced there are certainly bastards and scumbags but there are also a lot of hard working good folk who do the things that need to be done that no one thanks them for. So I’d likely pass on the beer, too. And backing anyone fighting for BLM and other forms of holding officers and officials to account while doing better.  But without a doubt I’d never read this guy’s reviews.

How is the macroeconomic scene looking here well into month six of the pandemic lockdown? Good or horrible depending who you are:

During the COVID-19 period (from the week ending March 8 through August 8), beer category volume growth has averaged 15.3%. Nielsen estimated that the beer category would need to average 22% volume growth in off-premise retailers to offset the loss of on-premise sales — which hasn’t happened. That estimation assumes the on-premise accounts for 20% of the industry’s total volume and sales declines of 90%, the firm said.

Not helping is the reintroduction of US tariffs on Canadian aluminum which goes into those cans that are keeping good beer sales moving. One brewery notes:

Ninkasi’s CEO Nigel Francisco says it is pushing out their planning and their ability to quickly react to a changing market place. “We’re experiencing a can shortage,” Francisco said. “So, what’s happening is, there’s so much package product being sold and consumed in the market right now. It’s pushing some of the small breweries like us to supply shortages. We haven’t experienced any true supply shortages yet, but we have experienced longer lead times.”

Hangover science? Not that I am going to write about hard seltzers… but this is interesting information:

On the other hand, because it doesn’t containcongeners, a byproduct of the fermentation process that produces chemicals like acetone, acetaldehyde, and methanol, the hangover from White Claw could be less intense for some people, especially if they don’t generally experience stomachaches. “Hard seltzers have a very low concentration of congeners, which are thought to contribute to hangover symptoms,” Dr. Braunstein says. “Certain alcohols, such as red wine, brandy, and whiskey, are known to contain much higher levels.”

Finally, and as Martyn advised, BrewDog valuation has passed that of both Carlsberg and Stella each according to something called Brand Finance… according to the Morning Advertiser:

Brand Finance also used factors such as marketing investment, customer familiarity, staff satisfaction and corporate reputation to name Budweiser the world’s strongest beer brand… Interestingly, among this year’s climbers was independent Scottish craft brewer and pub operator BrewDog which bounded ahead of bar top mainstays such as Stella Artois to take 18th place…

“Craft” meaning exactly what in this context…? anymore…? ever…? BTW: also craft… while also “?”

There. Done. That’s a bit better this week. A reasonable mix, a bit of volume. And a lot less angst. I did see a dreary article which will go unnamed that combined “neo-prohibitionist” with a passing science-less denial of alcohol’s health risks** so there is bad stuff out there. Be warned. For more of the good stuff but from a different view, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

*The addition of “Craft” in the title seems to be a bit nouveau, a tad post-URL so I’m a bit confused as to branding versus identify.
**There is still no J-curve. People don’t get sick because they don’t drink. They don’t drink because they are sick… or against it as a Scottish Presbyterian or Muslim and sick… or because they just don’t like the taste and sick… or they are a child and sick. Science.

Your Mid-August Beery News Notes For A Thursday

Wow. I thought last week was dull. Not much happening but it’s mid-August, right? Starting out this week’s drafting I wondered how I’ll fill the page. That’s sorta like any August, right? It’s not the pandemic, right? Not at all. Right? To the right is an image that popped up on Twitter which I liked so much I bought the same hat. Maybe. Remember: winter is coming.

What is up? USA Today published an article on the state of racial diversity in brewing in America this week. It got a fair amount of attention, including weirdly stated attention, for what it stated but I find it as important that it was published where it was published. USA Today sits in hotel lobbies and piled next to the door in gas station convenience stores when you travel the interstates. It is lightweight and cheery and has a lot of things called info-graphics. Yet it is pretty specific in the specifics:

Just 1% of craft brewery owners were Black, the survey found. There about 60 Black-owned craft breweries out of more than 8,000 craft breweries in the U.S. By comparison, that survey found that the population around breweries was about 12.2% Black. The U.S. Census lists Blacks as accounting for 13.4% of the population.

Along those lines, GBH has published three pieces on racial discrimination on craft this week. Beth, the named editor, mentioned this passage in Part II by Toni Boyce:

A community excluded from craft’s evangelical crusade can’t seriously be expected to carry on the industry’s message or inconvenience themselves to support the industry that excluded it, let alone convince others to do so.

I mention this in particular as it connects in my mind with another reality pointed out by Josh Noel (published along with the rest of his book) that a goal in forming the Brewers Association in around 2005 was to cope with the separate – and not all savory – identities being expressed in micro brewing at that time and to form one message of one semi-plastic community.

Matt published a helpful commissioned guide to current understanding of what IPA is. Of course it’s riddled with the normal quibbly inaccuracies but, unlike most matters related to beer expertise, it actually acknowledges that it’s riddled with inaccuracies. Because beer expertise is about intentions, right? And desires. And not admitting. Anyway, because it’s self-aware its a very good guide to current perceptions:

For now I want to provide you with my own personal list of IPA styles, developed by analysing existing style guidelines published by the Beer Judge Certification Program (BJCP) and Brewers Association (BA) and then adding my own whimsical spin on them. I have used US definitions rather than those developed by UK bodies such as CAMRA and SIBA as I feel these are the most up to date and accurate with regards to what is actually being brewed in terms of IPA specifically. 

This is good. There are a few styles missing, of course, but that’s quibbles. Pre-craft* macro IPAs still exist. Beers like Harpoon IPA which were sometimes called NEIPA before NEIPA. And beers like Keiths IPA which are macro lagers but which are also somewhat popular. And Deuchars. What the hell is that, anyway? And North America has almost 180 years of continuous autonomous IPA brewing history.**  But these are quibbles. As is a snapshot of what the marketeers are making you believe these days, it’s great. Play Ron’s game, too!

I might be more sympathetic to this effort to raise awareness about greenwashing published in Forbes if the brewery were not owned by a firm that supplies a murderous military dictatorship.

Josh Noel*** published the story of that darling of that past brief era called “craft” – Goose Island Bourbon County – in this the year of pandemic:

The Bourbon County show must go on. Exactly how it will go on during the coronavirus pandemic is unclear. But as it has for the past 10 years, Goose Island Beer Co. will release its flock of barrel-aged Bourbon County beers the day after Thanksgiving across Chicago and beyond… But if the COVID-19 pandemic persists into November — which seems likelier than not — those crowds may become a public health hazard.

Of all the things that aren’t worth it these days, somehow a beer release event is very low on the list yet also very high on the list. Like: (i) who would go… (ii) and who would go? NowhuhImsayn?

Jeff complained and complained in a piece he published on the craft era Franken-glass curiosity that is the IPA glass by Spiegelau:

According to designers, the elongated snout-like bowl creates an aroma “cannon”; the Michelin-man bubble-ridges at the base agitate the beer into further aromatic heights. Curves can be nice, but these are jejune—they don’t flow naturally, but rather bulge foolishly like the barrel on a 1960s toy ray-gun.

I again remind the most careful readers that the whole thing was a bit carney as the glass is just a relabeled existing design with a few ml more in volume. Racket. Better to use a jam jar.

For some reason, the Brewers Association is keeping data it has published related to Brewery opening and closing hours private, available to the membership. Unnecessarily Masonic. And I should know! I expect it is similarly a bit pointless as Le Bart may have been foreshadowing. Kinda comforting to be excluded, too.

Well, that is it. OK but no award winner. Hah! Who needs awards? For more of the same but different, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

*If anyone calls anything before around 2005 “craft” you have to remember and sympathize as they might be a beer expert so, you know, that has to be taken into account. See if you can find a US brewing historian specializing in the 21st century instead.
**The reality is there were at least three coexisting sources acting routes to US micro IPA brewing. So far I have: (i) UK home brewing and brewing encountered on 1970s and 80s personal and professional travels both ways across the Atlantic, (ii) Bert Grant and his Canadian roots and routes in strong hoppy ales, (iii) SNPA as a clone of Ballentine as Foster explained. But don’t be looking to others to tell you that.
***Pour Le Double!!!

Your Thursday Beery News Notes For Mid-July

The heat had broken for a bit, we here just having a bit of summer for now but more storms and heat start to roll in today. There. Your weather update. The garden is doing great. Thanks for asking. Peas just about done. Third planting of spinach underway. Elsewhere, things are unhappy in good beer land. Gütbierelandia. People are cranky about this that, and the other. One pub in Cornwall, England even put up an electric fence to protect the bar, as excellently illustrated above. We all know why it’s like this and it almost pains me to mention it. Gütbierelandia ist traurig unt launisch. But that is all I do in this here weekly round-up, noting the week’s zeitgeist once again through sifting clues scattered on these information highways. That’s what I do. And what did I find this week?  Unhappy people.

First, Stan gave me a bit of a zing in his post about the future of beer writing:

Blogging allows writers to distribute words that would not otherwise be published. It is a hard way to earn money. On Thursday, Alan McLeod repeated his pitch for more beer blogging, more new voices. (Suggesting how complicated this might be, his weekly news wrapup included only one link to a personal beer blog, and that one has a corporate sponsor).

Of course, I went to go after him immediately on social media but then, as the blood red rage abated four seconds later… I realized he was right. Look at this list of beer blogs and notice how few are beer blogs.* And he was perhaps more right than even he realized, as I went on a’ commenting that too much quality beer writing started chasing a few trade writing bucks leaving only impecunity, edited-in samey banality, semi-heroic but years late taking of obvious stances, culminating with a drought of good personal writing related to the experience of beer. So different from investigative reporting.** I don’t know if there is any hope of a revival.  I don’t share his (or Boak’s/Bailey’s) hopes for e-publishing given that’s been around for yoinks.  Folk just need to write more and forget about the money. There isn’t a future in it. Never has been. Be like Kurt say. Click on the thumbnail.

Tales of Covid abound. How to have a gentlemanly BBQ is explored in what might actually be a parody. And the New York Post reports that teens are dressing up as mask-wearing grandmas to try to score alcohol. This from UK sugar makers Ragas may serve as a good benchmark from here on out:

Lockdown also resulted in the closure of on-licensed premise businesses such as pubs, bars, event venues and restaurants, with these accounting for 62% of alcohol consumption in the UK in 2019. As a result, demand for casks and kegs beer fell sharply. Larger breweries that have canning and bottling lines were able to ride this out. Regional, micro and craft producers that rely purely on keg and cask sales, however, did not have this option, and instead were forced to shutdown indefinitely.

Covid tweet of the week: “The waiter served tapas in a hazmat suit…”

And Jeff in Beervana considered how the pandemic is going four months in and makes this interesting observation about the Times Before Now:

The arrival of seltzer and FMB was actually a warning sign, signaling exhaustion with the rather baroque shape beer had taken. People wanted an uncomplicated buzz. All that excitement and energy buoyed a product that was, in volume terms, not actually growing. If a year-long pandemic saps consumers’ interest in going out for ten-dollar pints, if they seek refuge instead in simpler, cheaper beer, what becomes of those halcyon 2010s? Will beer still be fun?

Now, consider this and tell me Jeff is wrong:

Kombrewcha CEO Garrett Bredenkamp is looking to the hard seltzer segment for inspiration as the hard kombucha brand backed by Anheuser-Busch’s ZX Ventures looks to compete in the fast-growing segment.

That’s about seven layers of dumb right there, folks. And it’s all not to mention the less than passive aggressive attitude stuff from breweries. And as Norm noted, what all started with one brewery, Trillium, putting out bad beer in bloated cans what go boom in the night… or the hand… ended up with much comment ensuing when they declared it more of a feature than a bug:

We don’t want anyone to have to clean up a mess and advise that you store these cans in a refrigerator immediately. Refrigerated (38ºF) batch samples that our QA team retains have not burst and upon further testing, we’ve seen no yeast growth from the time of packaging.

Speaking of which almost, elsewhere people (again) are unhappy with BrewDog. This time about the use of the new ideas of others:

Scottish multinational brewery BrewDog has been slammed for allegedly “stealing” marketing ideas… A Reddit user wrote: “Brewdog commissions work or sets fake interviews to solicit marketing ideas, steals them without paying or crediting the contributors. Owner doesn’t understand when people take issue…”

The story does not exactly have solid sources but, you know, who does these days?** I will leave you to your own conclusions.

And this sounds like a reason for a full on boycott, I’d say. #HTKT

In the story of the week and perhaps echoing Stan above in asking the musical question “where have all the good times gone…” Lew Bryson went all universal theory of what is bad, evil and ungood about craft beer today and in doing so slammed (excellently, I might add) the thirty years legacy of the core pre-craft and then craft ethos of having a hate on for the “other”:

That’s what happens when there’s no hate in your heart. You can work on the things that are based in love: improvement, care, transparency and truth, good flavor, authenticity. Craft beer has that, in plenty, but damn, we keep fighting about it. If we hadn’t made such a big deal about what craft brewing wasn’t…we wouldn’t have had these big fights when craft brewers decided that they were going to blend, and brew with corn (and donuts!), and put beer in cans, and make light lagers.

Oddly, this reminded me of the efforts of eight or more years ago to have craft take on 20% of the market by 2020… which is where we are now.  If we are honest, any movement towards that goal was only going to achieve it by adding bulk non-craft quantity like Yeungling and also allowing Sam Adams to stick around well after the stale date. What it might have in common is that head scratch as to why US craft finds the has needed to be so… so… so macro. Ah, the path not taken…

Which leads us right into the next tale,  on the question of the governance of the Brewers Association itself and in particular people calling for the resignation of head honcho, Bob Pease. As I mentioned last week, I found the mind boggling level of remuneration a bit… mind boggly. Now, care of a podcast interview with Andy Crouch, things have shifted to the lack of diversity and complacency with members’ bigotries in the BA itself. What exactly does the actual small hardscrabble brewer get for his or her membership dues anyway? Suits. But your own suits!!! Then even Andy got heat for asking the questions. Or is it “caught heat”? Yowza. Yet… the idea that a Euro-sort interviewing a Euro-sort will not lead to greater understanding of the lot faced by non-Euro-sorts is compelling.

Best non-covid tweet.

Finally, there was one break in all the pent up unhappiness. Some good news in Boak and Bailey’s review*** of Lars’ new book on “being Lars and finding kviek was there just waiting to be found”:

Lars’ subject matter was, until recently, the kind of stuff of which footnotes are made. Here, commercial brewing of the type that dominates globally is the footnote, or at least the over-familiar postscript to a much longer story that is rarely told.

I’d buy it based just on that one review but… bought it already.

Remember – keep writing and tell us what you see. Be brave. Do it! Make Kurt proud. And check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword.

*What’s a blog? Start with Scripting News.
**…not so much…
***Sweet reference to They Might Be Giants, too.

Fine… It’s March And Here Are The Thursday Beery News Notes

I thought the new month would have made a big difference. But a couple of twelve hour days in hard black shoes and a snow squall meeting me as I got off the bus that finally made it through rerouted traffic and, well… well… well, at least it ain’t February any more. Let’s see what is going on!

First, there was much fretting in Engerlant over the shadowy Portman Group issuing an edict against a beer label. Now, I’ve beer posting about the shadowy Portman Group’s edicts since at least 2008 so I don’t really care that much now. But the fretting of others was remarkable. SIBA objected to the lack of much due process. The BBC covered it like it was an actual news story. Martyn wrote: “Running with Sceptres is not the ditch to die in over the Portman Group and its bans…” and then wrote more. Folk were cloyingly superior, spitting angry and even spent all the rent money. Pete went all Pete and shouted from the barricades that we need to “…check out the beautiful, sometimes strangely moving, artwork.” See, that is my issue. To me, that label on the can looks like panels stolen from a 1950s Rupert the Bear book.  And me, I don’t buy beer for the artwork and especially not Rupert the Bear rip-offs. In fact, if the art is too good, I assume they are cutting corners on the actual brewing resources. The money can only be spent once after all. Watch yourselves out there.

In another chapter of the tale how craft goes bad, we learned that Goose Island tri-packs with bottles of 2017, 2018 and 2019 Bourbon County stout have been marked down in the US Midwest to about 20% of their original inflated price. Imagine how many casks of the 2020 and even 2021 are sitting there in brewery warehouses… err… cellars with operating managers knowing how little it is really worth now. With such bad value, maybe they will be candidates for that #FlagshipFlotsam* thing one day.

In yet another sign of craft’s collapse, I had originally thought that this was a parody post from Ben, the tale of a overly-branded vegan brewery in Toronto shutting:

It’s like gentrification on human growth hormones, delivered by “The 5700,” a company that “manages a growing portfolio of lifestyle and entertainment brands that live online.” Now excuse me while I clean up the rage-induced blood-vomit typing that phrase has induced. Vegandale Brewery, which seemed to actually just be a coat of paint and a new name for the main floor of the existing Duggan’s Brewery, who officially moved to the basement of the location six months ago, wasn’t helping the image of veganism. Vegandale Brewery launched with the slogan “Morality on tap” and poured beers like Morally Superior IPA and Shining Example Stout. Yikes.

One last bit of endtimesy-wimsey news from CNY:

The Gordon Biersch Restaurant Brewery in Destiny USA closed today, joining a growing list of locations the national chain has been shutting down across the country. The brewpub — a restaurant with an attached brewhouse — opened in the Syracuse mall in 2012 and occupied a space on the first level, near the Hiawatha Street entrance.

I went there once as the family shopped out in the unending megamall for transitory branded objects. I came away with no actual recollections of the experience. Apparently, I was not alone… or at least not as alone as the bartenders were.

More in line with the “get in line” section of the news, I was glad to see this bit of law enforcement in Ontario’s news this week:

Jason Fach, 38, pleaded guilty to impaired driving causing death in December. An agreed statement of facts says that he had had four 20 oz. beers in a little more than an hour at St. Louis Bar and Grill the night of the crash. Fach has been sentenced to six years in prison. On Feb. 28, police announced that they had charged the restaurant, its owners and two staff members. The charges include selling liquor to an intoxicated person, permit drunkenness on licensed premises and failing to facilitate inspection. Under Ontario law, an establishment and its ownership can be held responsible for overserving someone.

The liability of a licensed establishment is distinct from social host liability in which responsibility is much reduced here in the land of the maple and the moose.

On another sort of establishment in another land, Retired Martin posted a lovely photo essay, a snippet of one of which sits above, on a very specific topic this week:

“Should it be open ?” I asked the chattiest of the group, all of whom had OS maps in plastic wallets round their necks. “Oh yes, I phoned them up before we set off. They SAID they’d be open”. Hmmm.

Even more elsewhere, it was Icelandic Beer Day last Sunday.

A nice posi-post of a piece on a lager was sent out via the internets by Pellicle this week:

Thankfully, there was Keller Pils, a lemon-bitter pale lager from Bristol brewery Lost and Grounded. The first barely touched the sides: one gulp, two gulps, three gulps, gone. The second, golden and glistening with condensation in a Willi Becher—a classic straight German glass that tapers elegantly towards the top—took longer. It was crisp but rich, toasty and bitter, direct and deeply rewarding.

One problem with these sorts of nice posi-posts is how they remind you of other positive experience unrelated to the subject matter. I can think of fifty other beers that have happily let to “one gulp, two gulps, three gulps, gone” which is not, I suspect, the point of writing about a particular thing. I did notice the pretty can, however. And this rather honest comment from a co-owner of the brewery:

“It’s like a Rubik’s cube, you know?” Alex says. “It’s about the branding. It’s the communications. It’s the quality of the product. It’s about people out on the road talking about it. It’s about how you work with the wholesalers … it’s all sorts of everything.”

And speaking of nothing in particular, here’s an interesting bit of spam by email:

I am the marketing director for Jolly Pumpkin Artisan Ales. As you may know, Jolly Pumpkin is an all wild, oak-aged brewery. We are announcing the launch of a new canning line for our wild ales and thought that your readers might be interested in the news. The first beers off the line will be year-round favorites, Bam Bière and Calabaza Blanca. We will also be canning Hyrrokkin, the first release of a new fruited seasonal saison series. 

Jolly Pumpkin in a can! Long term readers will recall when I spent a happy late afternoon in the company of owner/brewer Ron J back in 2007 when beer bloggers were still unique enough to not have the parking lot lights turned off and all the doors locked when one showed up to check out a brewery.  Now they sell the stuff in a can. Pretty cans. Life comes at you quickly.

Speaking of the most fabulous thing I heard related to the drinks trade this week…

The bartender at the Radisson Kingswood Hotel in Hanwell, near Fredericton, helped deliver a baby in a snowstorm on Thursday night. Storey said she got the call when she was closing down the bar for the night. “The person who works the front desk, Nick, comes over and says, ‘There’s someone having a baby in our lobby,'” said Storey. “At first I thought he was kidding.”

That’s enough. Once a child is born we have hit peak beer news for the week. And remember, if you want more beer news, check out Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. Check them out. They are like blogs but with people speaking and saying “umm” a lot instead.

*…which is still really better than #JetsamJanuary if you think about it.

These Be The Final Thursday Beery News Notes For February 2020

Go. Go put on your 45 of Don McLean singing “American Pie,” his lament for the milestones marking the ends of innocence during the first two decades of the rock ‘n’ roll era. Go put it on and have have a good cry because that’s sorta what happened this week. BeerAdvocate got bought.  They didn’t “join forces” with anyone.* As they explained on Monday:

A large portion of our business relied on revenue from BeerAdvocate magazine. As the focus of readers and advertisers shifted over recent years, our publication wasn’t immune to the issues that have impacted the entire print media industry. Next Glass stepped up to ensure that our awesome community that we’ve all worked hard to cultivate since 1996 can continue to thrive for years to come.

They ran out of dough and needed someone to take them over. Which is fine.  Next Glass runs that Untappd thing I don’t use but others do. So that is good. BeerAdvocate  will continue in a fashion but just not what they have been doing excellently for over twenty years.  I share the photo to the right as testimonial to their excellence. I took that photo and they like it so much they put it in their magazine in the December 2007 edition. Didn’t ask. Didn’t pay me for it. But I got a good complaining post out of it sixteen years ago so it all worked out in the end.** But it sucks that they had to take a buy out.

From the archives and related: the state of beer mags in 2007.

As mentioned last week, Jancis Robinson is asking questions about the transport weight of wine bottles in a world more and more concerned with sustainability:

The most sustainable way of shipping wine is by sea in a tanker. A wine shipped in bulk to New York from Australia could easily have a lower carbon footprint than one trucked in bottle from California (though behemoth Gallo has long shipped wine across the country by rail). A container of bulk wine holds two and half times as much wine as a container packed with conventional 75-cl bottles. It may sound dreadfully unromantic, but the technology of bulk shipping of wine has improved beyond recognition in the last few years, as has the expertise of professional wine bottlers in major wine-importing countries in northern Europe.

What weight of beer is shipped around the world and how big a carbon footprint does that represent? Should that be calculated into the value of an imported beer – or a big craft beer shipped by truck across the continent?

Best image in beer this week from B and the other B.

Ben, Canada’s leading beer writer best known for not writing that much about beer anymore,*** took the time to do what I can’t be bothered to do – complain about #FlagshipFebruary which is on its last legs… err, week! I meant week!

At the risk of opening my door tomorrow morning to find a frothy-mouthed Beaumont on my porch with a straight razor in his hand, I’d suggest the way to move the needle forward in craft beer isn’t to have a handful of established beer writers talk about a handful of beers that were once relevant. They (the beers that is) are essentially relics of a bygone era and while they broke down doors for today’s craft beers, our interest in them now is and should be a sort of reverential nostalgia and tolerance. Instead of endearing icons, I’d suggest they’re now a bit more like once-great athletes, hanging around their respective sports just a little too long.

Yesterday’s beer for yesterday’s fans brought to you by yesterday’s… Oh. Yes… err… no… that would be unkind.

Note: …and then Ben goes and posts one of his best posts ever**** on Wednesday on the cancellation of the Ontario Beer Summit, a beer diversity conference in Toronto that was being organized by indefatigable Ren Navarro, due to lack of buy in from the target audience, aka the local craft brewers.

Katie is writing something… but what?

In the hot legal new department, Brendan tweeted about the Estate of Johnny Cash (yeah!) suing something called Cash Brewing Company Inc. (boo!) for ripping off the man in black’s trademark.  They even have a beer named “The Can in Black” which I think qualifies as a bastardly thing to do to the memory of old Johnny.

Dr. Christina Wade has written about on the connection and disconnections between alewives and witches in early modern England:

While we may never truly know if alewives were accused of witchcraft simply because they were alewives, it is clear that women who brewed were perhaps particularly vulnerable to the witch-hunts.

Not moving far in space but certainly in time, a brewer in Norfolk, England is pushing a beer barrel on a 140 mile trip. Why? To to raise money for the testicular cancer charity, It’s On The Ball. BBC Radio Norfolk has the story somewhere in this three hour broadcast at about the two hour and fifteen minute mark.

Stan’s Hop Queries digi-hop-zine came out this week and included this observation:

Peter Darby, who has been breeding hops in England for almost 40 years, once said this: “English flavor is like a chamber orchestra, the hops giving simultaneously the high notes and the bass notes. In comparison, a Czech beer is more like a full orchestra with much more breadth to the sound, and an American hop gives more of a dance band with more emphasis on volume and brass. The recent New Zealand hops (e.g. Nelson Sauvin) are like adding a voice to the instrumental music.”

I usually hate that sorta thing but I don’t fully in this case. Almost. Analogies? Really? So 2008. I really only mention it to remind you to sign up. That up there is just a tidbit and a bit of a blip at that on on the great information he periodically produces through the periodical. Did you know that there were 770 attendees at the 2020 American Hop Convention? Neither did I… until Stan told me so.

Stan also sent me an email asking my thoughts on this book, How NOT to start a F@ck!ng Brewery. I checked out the Amazon “Look Inside!” thingme and had flashbacks from writing the Al and Max book. So much dirty language. So much. 

And finally, sad reality in the form of far grimmer bit of news than anyone would want to have to face was shared on Wednesday with the shootings at MillerCoors in Milwaukee. Terrible news. Yes, be excellent to each other.

Next week, on to March. In the meantime for more beer news, check out Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. What else? What indeed.

*They also confirmed on their blog post that they didn’t run a blog, either.
**…and I never saw a case of beer either, Evan.
***A remarkably packed field competed for this award.
****Blogs are back, baby!

The Thursday Beery News Notes For When Craft Gets Redefined Again!

Well, it really hasn’t been redefined – by it may as well have been. Tom noticed this image this week:

In this supermarket, cases of hard seltzer dominate the floor of its refrigerated beer aisle. 

Except it isn’t really just hard seltzer. It’s a cheap ass canned booze called Truly made and sold by the promoters at Sam Adams beer, right? Moo. Lah. Well, someone has to have money, right? Not you, of course. You believe there’s no money in craft. I didn’t write my comment back as any sort of serious prediction but if the day comes that the US Brewers Association allow this stuff as “craft” well you heard it here first.

What else is going on that’s a bit unsettling? I find this meme* about your dream job in beer odd. First, when did all the writing about beer become so trade side? Who the hell wants to actually work in beer? Beer is about the sitting and the not working. (Maybe not really paying attention seems to be part of the gig these days.) My dream job in craft beer? Good pay plus high health and safety standards along with job protection. And a union card. Like that is ever going to happen.

Josh Rubin** has a story in The Star on troubles at Ontario’s brewery former monopoly’s retail side:

Molson Coors and Labatt each own roughly half of TBS, with Sleeman Breweries owning a small percentage. In 2016 under pressure from the provincial government, TBS offered independent craft breweries “ownership” stakes without financial obligations, and a place on the board. Jeff Carefoote, owner of Toronto’s Amsterdam Brewery, which is a TBS “owner,” said he hadn’t previously seen a shortfall. “I certainly haven’t seen anything like this since we’ve been owners,” said Carefoote.

There is a suggestion that the retail operation might go away. The main reason E.P. Taylor configured it the way it is now, however, was on the wholesale side. He considered breweries competing on things like trucking costs waste. Smart guy. There’s a dream job in beer I want. I want to be E.P. Taylor.

“Wow. Secrets of the maltsters. c1911.”

In the U.S. of A., C.B.S has done some investigatory investigations on why booze costs a lot:

The first stop: a North Dakota barley farm that has been operated by state native Doyle Lentz’ family for over a century. The grain harvested from the cold northern plains could eventually make its way into a pint of beer or a glass of whiskey. “I make about a penny a beer,” Lentz said. He said it was about the same as what his grandfather made during his time running the farm. “I’m pretty sure if your cost of your alcohol’s going up – probably not happening out here in North Dakota too much,” he said.

Damn. I was hoping to blame the farmers. Lew rightly points out the research seemed to be a bit limited: “[a]ccording to the people in the supply chain, NO ONE is making more money off the huge increases in the cost of a drink at a bar.” Someone is making money. It might be disbursed but follow a few drinks owners and upper staff on Facebook and you get to see the holiday homes you paid for.

Speaking of being co-opted for the benefits of the ownership class, did you notice this floating around social media this week? Apparently BrewDog wants you to go neaten up their shelf displays as if you care? I’d rather stick nails in my eyes that do volunteer shelf stacking like some cheese eating school boy*** just so the brewer can’t require the distributor doesn’t pay for this part of the supply chain job. BrewSuckers.

I couldn’t care less about anti-health advocacy on behalf of brewers… but Martyn does so here is the link.

Jeff wrote about the importance of branding but I am not sure I agree:

Branding and marketing is hard. It requires a global perspective, one that touches on sales, marketing, product development, distribution, packaging—really, it touches every part of a brewery. Done properly, it becomes an integrative exercise that brings these pieces together. The problem is that most breweries don’t want to devote the time to such a big project, and so things proceed piecemeal, and the brand develops in a shaggy dog fashion with no strategic purpose.

See, to me the 10,000 brewery world means that thinking globally is what makes you a BrewSucker. Beer is now becoming like the local bakery. You go there because it’s good. One reason beer and food pairing, that darling of a decade ago, failed so miserably is those paid PR folk pushing it were trying to analogize to Michelin star restaurants. It isn’t. It aimed to high. But a good neighbourhood bakery? Good beer can be that. And branding won’t help if the cheese scones aren’t any good or cost too much.

Mudgie wrote in praise of boring brown beer in support of a few observations by John Keeling like this interesting one:

He also makes the important point that “CAMRA was formed to save the great beer that was being brewed and not to get people to brew great beer.” It’s often claimed today that CAMRA’s primary objective was increasing choice, but in fact this represents an attempt to rewrite history. In the early days, this was definitely not the case. Real ale was felt to be under threat, and so the core purpose was a preservationist one, to champion the beers that were already in existence, encourage people to drink them and spread the word about where they could be found.

Tradition! So sayeth Topol. Speaking of which, Matt was a bit unhappy on the idea of “beer that tastes like beer” but beer that tastes like beer is a valid concept. My point being that “beer that does not taste like beer” might also be a valid concept, just one for others. Not me. Truly.

My hero Jancis was writing about sustainability and wine and noted one particular culprit in this tweet:

Wine producers could make MASSIVE impact on carbon emissions if we communicators could successfully re-educate consumers about glass bottles. Handful of international wine writers travelling by train and boat ain’t going to do it alas…

What is the evil unsustainable practice in craft? (You know, other than the pay, the health and safety standards and the lack of union cards.) I’d say trucking. The idea that we need west coast North American beer trucked across the continent to compete with good local product is weird. Big craft? Big evil craft.

Jordan, who wrote me just today in realtime of a less than charming cider that tasted like pig shit, has again proven the joys of coming into a point in life with a comfortable income and written freely about Toronto’s Rorschach Brewing, unburdened by thoughts of risks he might pose to future gigs, unshackled by obligations past:

It seems to me an interesting reversal of fortune for the Rorschach brand. At the time of launch, the lineup of beers all drew their names from the world of psychological concept. The Rorschach inkblot test itself is designed to reflect the patient’s state of mind; the kind of thing a Hollywood movie might use as signification for diagnosis. The names were in some cases quite clever. Take Icarus Complex: A Double IPA with Kiwi and Lactose, named for a condition in which spiritual ambition is thwarted by a personal limitation. Ah, but a man’s reach should exceed his grasp, or what’s a heaven for? I don’t think much about Browning these days, unless it’s Maillard.

Again with the Maillard! BANE!!!! Otherwise, another excellent outing.

A tankard from Alchester (43-200 CE).

And finally, Lars found a lady in Chuvashia, Russia with yet another unique strain of brewing yeast and spoke of his work:

Just normal searching. Helps to know the Russian for “village beer”. Push absolutely every contact you have, over and over and over, until eventually someone helps you out. In this case, colleagues at work, and the Chuvashians I visited in 2017.

Neato. I went a hour to my east today to a cafe to drink my favourite beer, Bobo, and the brewer walked in. Sorta the same thing. Right? Sorta.

Well, that is enough for me.  For more, check out Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the  AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. What else? What indeed.

*pronounced “me me” as that’s what they really are all about.
**aka Canada’s Josh Rubin.
***…Gotta get up and take on that world…“