Session 129: Isn’t It Really A Case Of Local v Style?

This month’s question posed for The Session is offered by our host Eoghan of Brussels Beer City who has framed the question in this way:

…outside of large metropolitan areas, areas with a large craft beer culture, or regions without recourse to online shopping the spread of different or new styles can remain limited. That’s not even to mention the local or regional styles that disappeared in the last 50 years. And that’s why the theme of this month is styles missing from your local brewing scene’s canon. And you can take local as a relative concept, depending on your context – your town or municipality, county, region, even country if you really are isolated. And local also means brewed locally, not just available locally. Essentially: what beer style would you like to see being brewed in your local market that is not yet being brewed? Simple enough question.

This is an excellent question. Yet, as with all excellent things, there is at least one problem. A problem with this question is that it contains either a contradiction or at least a capitulation. “All the styles” is a globalist concept while local surely must mean more than “here” – it should mean indigenous. As we know, the canon is antithetical to the the concept of wonderful reality of indigenous brewing. If, as will no doubt be trotted out, the canon was instigated by Jackson – even though it was not his original plan – we can all blame him for the effect of the globalization of craft. But that would be silly. Jackson did not have that sort of influence. Good beer just moved along with all the other consumer products as part of the marketplace reformations of the 1970s whether it was related to cars which actually did not blow up or cheeses that actually tasted good. Good beer was just along for the ride.

The less wonderful aspect of this change called “craft” has taken globalism along a parallel path to the route previously taken by big latter 20th century industrial lager gak as well as latter 19th century German lager and latter 18th century Taunton ale before it. Beer moves. It has always moved. Globalism under the guise of craft beer styles is no different. It’s how you make money. It has some odd side effects. Like how globalized craft picks up and moved Ron to Chile for no apparent reason other than to generate massive hangovers and a broken watch. It generates the same beery events with their identa-issues all over the world fueled by simu-simul-craft. It isn’t just the antithesis of local. It’s the enemy.

Fortunately, even having avoiding the constructs of global craft and its false prophets, I shall not want. Micro and craft have also spawned the taproom and remembrance of indigenous beers past. In fact, we now have many excellent and uninternationalized beers which are local to me. I may have a few this Friday evening. As craft dies its death, so too goes its side kick style. In its place we are seeing hundreds and thousands of local expressions, each defying any concept of canon. Which means nothing here is missing. This is a time of plenty. Be thankful.

 

 

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