Category: Books and Beer

The Thursday Beery News Notes For The Week Of The Big Jab

It’s a good thing that as a teenager I drank really really bad red wine a few times so I had something to measure the reaction I had to the AZ vaccine against. Worst hangover ever. But a welcome one. I was actually more nervous about the immediate reaction than any fear of a slight statistical bump for this or that anomaly. I feel like I expect many did after a night on the old Champale, as illustrated. Mock not. It is apparently still made, has review on BeerAdvocate and been around since 1939.

Trends. That’s why folk read the internets, right? This is my favorite trend story of the week, the state of Heineken sales in 2021:

Volumes jumped 5.4% in the Asia Pacific region, led by double-digit growth in Vietnam, Singapore, and South Korea. Beer sales volumes grew 9.9% in the Africa, Middle East, and Eastern Europe region, driven by Nigeria and South Africa.  Sales volumes fell 10% in Europe, where many countries remain under strict lockdown measures to combat a third wave of Covid-19 infections… Net profit for the period was €168 million ($201.7 million), up from €94 million in the virus-hit first quarter of 2020 but down from €299 million in the same period in 2019.

Lesson #1: things are looking up even if things are not looking up where you are. Lesson #2: folk elsewhere may be deflecting the realities.

You want more interesting information about the place of alcohol in the response to Covid-19… at least in Europe? Most nations are down (like me) but some are up… well, one:

So has COVID-19 got us drinking more, or less, than before? Public health researchers are trying to find out — to see if the events of 2020 have helped the world to sober up, or if we’re all heading for the mother of all hangovers. They’re finding that age and outlook on life drive our response to lockdown. Younger drinkers seem happier to find other things to do, while their stressed-out parents are more likely to be seeking solace in the bottom of a glass. And, surprise, surprise, it looks like we British have reacted to COVID-19 by drinking the most.

Beer as deflection?  Cultural standby? Beer as identify. Contract brewing as an attack on national pride has struck in Finland:

“The brand is owned by Finns, and the product development, warehousing, administration, marketing and sales all take place in Finland, and our office is located in Kontula. Production alone occurs at the factory in Tartu, where beer has been skillfully made since the 19th century,” Matti Pesonen from Kontula Brewery said. The Finnish Food Workers’ Union called on consumers to opt for beer produced in Finnish breweries instead for the purpose of preserving local jobs.

I like that. It’s good and mercantile. I saw this observation from Jeff this week and I have to agree… but how different is it from the the Finns above?

Craft beer used to lean heavily into corporate ethics. This was partly a rebuke to big breweries, laser-focused on the bottom line, and also slightly self-serving (look at how green we are!), but in the main it represented an authentic commitment to community. Lately, not so much. Many breweries still try to lead ethical lives, but they aren’t showy about it, and with some notable exceptions the trend overall has tailed off.

What’s left? Identity? Is that what they brew the beer for?  This question leads directly to a bit of a continuing discussion about England’s Cloudwater selling Scotland’s BrewDog brewed beers structured on worthy collaborations in the Tesco supermarket chain which led to an number of comments. When I find something interesting in GBH, I am careful to start at the end as they do tend to flail and one needs to see the pre-determined point the author was making. It was unfortunate to see their classic but utterly damp conclusion being applied again in this case:

What the long-term impact of one of the U.K.’s most influential breweries going into a national retailer will be remains up for debate.

Yawn-a-rama. Jordan and Robin took a harder line in their weekly podcast which, it being a podcast, I can’t draw a quotation from except to point out that Jordan used the word “crab bucketing” and both spoke of the point of brewing to be primarily to sell beer so that any sales of this sort are certainly good sales to be welcomed.  They also use the word “we” to describe the brewing trade… which I find odd. But GBH doesn’t which I find way weirder given its use of observations like “[t]hat experience is shocking to hear” and the constant self-citation. A shame given they also get money quotes like this one which is effectively the buried lede:

“I must say I do find it distasteful that it’s Tesco,” says Hayward. “Many pub goers will find a trip to their local now a trip to a Tesco Express store.”

But more to the point, I would also point out that k-os provided us with “Crabbuckit” in 2009 which perhaps really is the point that needs to be understood. He also has provided us with the song of summer 2021.*

Somewhat relatedly, Mudgie has posted an interesting set of thoughts about the problem with the UK’s beer drinking cultures and those making fun of the beer drinking cultures:

Much criticism of craft brewers revolves around them supposedly being just in it for the money and not practising what they preach. The same charge is often levelled at climate campaigners. But, in both cases, surely the sense of unshakeable moral certainty is equally worthy of satire. Within craft beer there are strong elements of wanting to change the world and stick it to the man, and self-congratulatory mantras such as “beer people are good people” which are frankly inviting ridicule. If it was just a case of a bunch of geeks who liked weird beers but kept themselves to themselves nobody would be bothered. You can’t really satirise bellringers or metal detectorists.

Hmm… and Prince Phillip was laid to rest this week. A beer man apparently. Who liked his beer from the bottle. But also from the glass in a pinch. His preference was documented in 1976:

I served Prince Phillip a beer years ago when I worked at the Westin (Hotel Nova Scotia). He pushed the glass away and draink from the bottle. Had a Keith’s.

He looked at me once on that same tour. Then he looked away.

We also lost someone central to my understanding of brewing history tis week, Ian Hornsey. Ian wrote A History of Beer and Brewing which I reviewed in 2006 as well as Alcohol and its Role in the Evolution of Human Society which I discussed in 2013. His passing has not been marked, with even his old brewery Nethergate not noting it in social media or on their website. If you see an obit, please forward it along.

That is it for this week. The jab hangover has passed and it’s been snowing on my veggies. Meantime, check out the weekly updates from Boak and Bailey mostly every Saturday, plus more with the weekly Beer Ladies Podcast, at the weekly OCBG Podcast on Tuesday (who marked their 100th episode with gratitude for all) and sometimes on a Friday posts at The Fizz as well. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword – when he isn’t in hiatus as at the mo, more like timeout for rudeness. And remember BeerEdge, too. Plus a newcomer located by B+B: The Moon Under Water.

*I have to declare a conflict as realizing k-os liked this tweet of mine was one of the happiest five seconds of my 2021.

The Hogmanay Beery News Notes Special For Last Blursday 2020

Good riddance to 2020.  That’s it. No hum. No haw. It sucked and soon it’ll be over. Next year hopefully will suck less. But, still, at least three good beery things happened to me in this year of the plague which are worth noting:

i. In October, Boak and Bailey invited me to a Zoom chat that lasted a couple of hours.  We had a great old chat, from gossip to interesting thoughts on researching and writing brewing history.

ii. Since mid-March, we’ve been enjoying home delivery of beer mainly from Matron of nearby Bloomfield Ontario. We’ve likely had six or eight different beers from them and have gained a great sense of their liquid aesthetic through exercising a bit of focus. Forthright and Bobo are two standouts for me but Yeasayer has not left the house in ten months.

iii. Lars Marius Garshol published Historical Brewing Techniques, by far the best beer book of 2020. One of the few, sure, but the years of dedication to the pursuit of farmhouse brewing in Scandinavia and eastern Europe is one of the greatest bits of effort in the cause of good beer over the last decade.

There. That’s good. A bit slim. But pretty good. Well, for me. Where shall we start for you, the rest of human existence?  The pandemic? Sure. Fine. OK. In Maine, CJL herself has shone a light on some very poor behavior by one brewery while also illustrating how useful Twitter can be if you know how to use it:

Sunday River Brewing Company has been operating without masks and safety in the name of “freedom” and picking fights with the state to become martyrs for the industry, and raising funds alongside for “legal defense”… The restaurant/brewery has been cited MANY times now for non-compliance with mask orders. Undercover people from the state have documented lack of mask wearing over months, so the state recently said, “hey, your license is set to renew in December… and we’re not renewing it.”

Elsewhere? Summaries. First, across the Atlantic, I Might Have A Glass of Beer posted his Golden Pint 2020 awards from Glasgow, Scotland and shared many thoughts about how the great pivot sometimes made life with beer more interesting in 2020. And found a few more good things about the last year. Example:

A fascinating phenomenon was the redefinition of “beer garden” in 2020. As a partisan of Bavarian beer culture, I am often disappointed by what is offered under this name in the UK, with not a chestnut tree, a stoneware mug or a radish in sight. Yet this year the label became even looser, and over the summer it seemed that merely a row of white plastic chairs on the pavement outside a pub was enough to be a “beer garden”. Nonetheless even this was a definite improvement for some pubs and it’s to be hoped that this trend will continue after all this is over.

And The Beer Nut started on the pandemic fatigue fatigue with his own Golden Pints 2020 from non-northern Ireland which included this welcome remembrance in one category’s name:

Simon Johnson Award for Best Beer Twitterer: @RuariOToole
It was very much the year for weird and grim humour, and Ruari’s Twitter provided plenty of it. Much appreciated, my man. Dudes rock!

See also Ben Viveur.  See also Quare Swally. See also New School Beer. See also Craft Beer Scribe. Et ceterah… et ceterah… but not Anthony Hopkins. He’s been dry since 1975. Who knew?

Another positive sign was reported by the Protz – with a keen eyed lawyer as key to the action:

….she hoped for a better life in 2016 when it sold the Roscoe to Hawthorn Leisure, the pub-owning division of New River Retail. It wasn’t to be. Hawthorn refused her MRO – Market Rent Only – in order to buy her own beers, on the grounds the company owned fewer than 500 pubs and was outside the terms of the Pubs Code. Carol’s lawyer found that Hawthorn, after buying a package of pubs from Marstons, owned more than 700 pubs and was covered by the code. Hawthorn responded by saying they would take the pub into management in 2021 when Carol’s lease expired. 

Hah! Contrarily, here in Ontario, Drunk Polkaroo* wrote about his five greatest disappointments in 2020… other than, you know, 2020 as a whole:

Drink tap water. Warm tap water. And you might get more out of it than shame and sadness. I drink ’em so you don’t have to…Molson Ultra is a 3.0% Light Lager and well, it is light on everything a beer should be. I’ve had light lagers, a lot of them in fact recently and this is not that. Not even that bubbly, leaves a dry, salt like chemical finish after hinting of hops and barley. Blah, but I had to know, didn’t I.

Writing from Washington, DC, the Beerbrarian summed up his year enjoying both music and beer. He noted:

In 2019 I kind of gave up on IPAs. I don’t really know why, it just shook out that way. Well, they’re back, including two stellar double IPAs, normally the bane of my existence. Go figure. Which style declined at IPAs’ expense? Saison. I saw significantly fewer cans of that style around, which is a bummer. From March 13th to the end of the year I had three draft beers. Three! On the plus side, everyone put everything in cans, because they had to. 

Three.  That’s more that none as one would find now in South Africa – and not supported by the SA Beer Association:

President Cyril Ramaphosa said in a televised address that cabinet had decided to move the country to level 3 restrictions from level 1. This would include the total banning of alcohol sales, widespread cancelling of events, and making the wearing of masks in public a legal requirement.

And Boak and Bailey gifted us an end of the year post on Toby Jugs:

What is a Toby jug? It’s a colourful pottery vessel, usually depicting a seated man in embroidered coat and tricorn hat holding a mug of beer and a pipe – decorative rather than useful. More than that, though – Toby jugs are a symbol, a marker, of a Proper Pub. Like other forms of greebling, they add depth, detail and hint at antiquity. They’re also a sort of summoning totem: this jovial, hollow-legged fellow is exactly the kind of customer we want.

Fabulous. We have a Winston Churchill Toby Jug somewhere, circa 1945.

Also ending the year, a couple of navel gazing conversations here and here. First, triggered by the death of that odd thing called October, there was plenty of points of view but this from Matt is the best of the lot:

It’s owners, Condé Naste, will, like all mainstream publishers no doubt avoid further investment in beer coverage in the same vein in the future. This is devastating. As a publisher of an independent beer-focused magazine, things are fucking tough. Readerships are small.

Well, a web-zine. Magazines are found in corner smoke shops and news stands. I know because I buy one at a place like that. It’s about telescopes. Readership definitely is small for beer writing and so being a web-zine is clever. As are patronage subscriptions with little but no return but the continuation of the ‘zine. Second and perhaps in awareness of the endy times for the unsupported beer periodical, this was posed:

Been thinking of @Ben_T_Johnson tweet encouraging peeps to blog more…. anyone interested in a blog about Indigenous home brewer trying to go pro lessons on the way comments about equity diversity and inclusion along the way…. Thoughts?

Many thoughts followed but the key to me was if you want substance, write it yourself. If you don’t want substance, just go all influencer and play with photos on Instagram. If you want money and audience, find another topic. Seriously. Few readers are into thinking about good beer. I could send you dozens of email addresses, addresses of those who had a dream of beer writing that failed. But if you want to enjoy writing about beer, just write about beer  – and yes an Indigenous home brewer could well be interesting new voice. With more new content. Not a lot of actual new content out there. Just write. Don’t let anyone tell you otherwise. But just to saw that same log one more time – remember (as I shared in thread #1):

Beer writing is primarily for (1) fellow beer writers, then (2) industry folk then (3) a section of the beer drinking public with not only an interest in beer but interest in someone else’s thoughts. An oddly shaped marketplace of ideas without much symbiotic adjacency

Finally (and least of all) but not unrelated, an example (even if an ugly one), a bit of a non-story got tiny new legs when Harry Schuhmacher perhaps unwisely responded a week after the fact to that odd story in GBH** that looked much more like a hatchet job, a whack to the knees of a fellow struggling competitor than anything approaching actual news. What percentage pf America shares Harry’s (mainly incorrect) view? 30%? 40%? Yet – an interesting accusation that GBH played selective with the quotes. Never saw that coming. Ultimately, sad for all concerned. Unsavory. Reputation is all you have. Don’t waste it.***

Update!:**** Just as the publication October spirals into the black hole somewhat of its own making, Robin had her excellent defense of Twitter published:

Gripes aside, it’s important to remember that Beer Twitter has its uses. In Waite’s case, and in the case of many online subcultures, it can help elevate the voices of someone from a marginalized community even making them a role model within a typically homogenized culture dominated by straight white cis men. Or it could be a place where you can see the professionals of the beer industry shed their two-dimensional enthusiast veneer, bonding over non-beer things and finding comfort, kinship, and solidarity during a time when we need it most.  

The thoughts shared mirror much of my own even if I am not a professional of the beer industry. The value of throwing a half baked idea on the table to be beaten up or just being silly is not to be ignored. Great read.

There. Tonight 2020 will be gone. Viva 2021. Viva! Viva!!! And remember throughout 2021 that for more good reading check out the weekly updates from Boak and Bailey mostly every Saturday, plus more at the OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword.  And remember BeerEdge, too. Go! Merry Christmas all you all. See you on New Year’s Eve.

*Sober Polkaroo.
**To go along with their odd story on Hong Kong with the strange effort to find a pro-aspect and the other one with the slightly cringy treatment of a business associate accused of racist behavior.
***The legal meaning of “waste” is meant – not just misspend but destroy.
****A mess punctuationally speaking, I admit.

Your Thursday Beery News Notes For Mid-July

The heat had broken for a bit, we here just having a bit of summer for now but more storms and heat start to roll in today. There. Your weather update. The garden is doing great. Thanks for asking. Peas just about done. Third planting of spinach underway. Elsewhere, things are unhappy in good beer land. Gütbierelandia. People are cranky about this that, and the other. One pub in Cornwall, England even put up an electric fence to protect the bar, as excellently illustrated above. We all know why it’s like this and it almost pains me to mention it. Gütbierelandia ist traurig unt launisch. But that is all I do in this here weekly round-up, noting the week’s zeitgeist once again through sifting clues scattered on these information highways. That’s what I do. And what did I find this week?  Unhappy people.

First, Stan gave me a bit of a zing in his post about the future of beer writing:

Blogging allows writers to distribute words that would not otherwise be published. It is a hard way to earn money. On Thursday, Alan McLeod repeated his pitch for more beer blogging, more new voices. (Suggesting how complicated this might be, his weekly news wrapup included only one link to a personal beer blog, and that one has a corporate sponsor).

Of course, I went to go after him immediately on social media but then, as the blood red rage abated four seconds later… I realized he was right. Look at this list of beer blogs and notice how few are beer blogs.* And he was perhaps more right than even he realized, as I went on a’ commenting that too much quality beer writing started chasing a few trade writing bucks leaving only impecunity, edited-in samey banality, semi-heroic but years late taking of obvious stances, culminating with a drought of good personal writing related to the experience of beer. So different from investigative reporting.** I don’t know if there is any hope of a revival.  I don’t share his (or Boak’s/Bailey’s) hopes for e-publishing given that’s been around for yoinks.  Folk just need to write more and forget about the money. There isn’t a future in it. Never has been. Be like Kurt say. Click on the thumbnail.

Tales of Covid abound. How to have a gentlemanly BBQ is explored in what might actually be a parody. And the New York Post reports that teens are dressing up as mask-wearing grandmas to try to score alcohol. This from UK sugar makers Ragas may serve as a good benchmark from here on out:

Lockdown also resulted in the closure of on-licensed premise businesses such as pubs, bars, event venues and restaurants, with these accounting for 62% of alcohol consumption in the UK in 2019. As a result, demand for casks and kegs beer fell sharply. Larger breweries that have canning and bottling lines were able to ride this out. Regional, micro and craft producers that rely purely on keg and cask sales, however, did not have this option, and instead were forced to shutdown indefinitely.

Covid tweet of the week: “The waiter served tapas in a hazmat suit…”

And Jeff in Beervana considered how the pandemic is going four months in and makes this interesting observation about the Times Before Now:

The arrival of seltzer and FMB was actually a warning sign, signaling exhaustion with the rather baroque shape beer had taken. People wanted an uncomplicated buzz. All that excitement and energy buoyed a product that was, in volume terms, not actually growing. If a year-long pandemic saps consumers’ interest in going out for ten-dollar pints, if they seek refuge instead in simpler, cheaper beer, what becomes of those halcyon 2010s? Will beer still be fun?

Now, consider this and tell me Jeff is wrong:

Kombrewcha CEO Garrett Bredenkamp is looking to the hard seltzer segment for inspiration as the hard kombucha brand backed by Anheuser-Busch’s ZX Ventures looks to compete in the fast-growing segment.

That’s about seven layers of dumb right there, folks. And it’s all not to mention the less than passive aggressive attitude stuff from breweries. And as Norm noted, what all started with one brewery, Trillium, putting out bad beer in bloated cans what go boom in the night… or the hand… ended up with much comment ensuing when they declared it more of a feature than a bug:

We don’t want anyone to have to clean up a mess and advise that you store these cans in a refrigerator immediately. Refrigerated (38ºF) batch samples that our QA team retains have not burst and upon further testing, we’ve seen no yeast growth from the time of packaging.

Speaking of which almost, elsewhere people (again) are unhappy with BrewDog. This time about the use of the new ideas of others:

Scottish multinational brewery BrewDog has been slammed for allegedly “stealing” marketing ideas… A Reddit user wrote: “Brewdog commissions work or sets fake interviews to solicit marketing ideas, steals them without paying or crediting the contributors. Owner doesn’t understand when people take issue…”

The story does not exactly have solid sources but, you know, who does these days?** I will leave you to your own conclusions.

And this sounds like a reason for a full on boycott, I’d say. #HTKT

In the story of the week and perhaps echoing Stan above in asking the musical question “where have all the good times gone…” Lew Bryson went all universal theory of what is bad, evil and ungood about craft beer today and in doing so slammed (excellently, I might add) the thirty years legacy of the core pre-craft and then craft ethos of having a hate on for the “other”:

That’s what happens when there’s no hate in your heart. You can work on the things that are based in love: improvement, care, transparency and truth, good flavor, authenticity. Craft beer has that, in plenty, but damn, we keep fighting about it. If we hadn’t made such a big deal about what craft brewing wasn’t…we wouldn’t have had these big fights when craft brewers decided that they were going to blend, and brew with corn (and donuts!), and put beer in cans, and make light lagers.

Oddly, this reminded me of the efforts of eight or more years ago to have craft take on 20% of the market by 2020… which is where we are now.  If we are honest, any movement towards that goal was only going to achieve it by adding bulk non-craft quantity like Yeungling and also allowing Sam Adams to stick around well after the stale date. What it might have in common is that head scratch as to why US craft finds the has needed to be so… so… so macro. Ah, the path not taken…

Which leads us right into the next tale,  on the question of the governance of the Brewers Association itself and in particular people calling for the resignation of head honcho, Bob Pease. As I mentioned last week, I found the mind boggling level of remuneration a bit… mind boggly. Now, care of a podcast interview with Andy Crouch, things have shifted to the lack of diversity and complacency with members’ bigotries in the BA itself. What exactly does the actual small hardscrabble brewer get for his or her membership dues anyway? Suits. But your own suits!!! Then even Andy got heat for asking the questions. Or is it “caught heat”? Yowza. Yet… the idea that a Euro-sort interviewing a Euro-sort will not lead to greater understanding of the lot faced by non-Euro-sorts is compelling.

Best non-covid tweet.

Finally, there was one break in all the pent up unhappiness. Some good news in Boak and Bailey’s review*** of Lars’ new book on “being Lars and finding kviek was there just waiting to be found”:

Lars’ subject matter was, until recently, the kind of stuff of which footnotes are made. Here, commercial brewing of the type that dominates globally is the footnote, or at least the over-familiar postscript to a much longer story that is rarely told.

I’d buy it based just on that one review but… bought it already.

Remember – keep writing and tell us what you see. Be brave. Do it! Make Kurt proud. And check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword.

*What’s a blog? Start with Scripting News.
**…not so much…
***Sweet reference to They Might Be Giants, too.

Your Thursday Beery News Updates For Mid-November

The last of birthdays, anniversaries and public holidays over the last four weeks has finally passed. And it has snowed. Wednesday was as sharp as deepest January at -16C even if it was +8C last Saturday. Five weeks before the solstice. So, I am buried in wool blankets at home this week, covered as soon as I get through the door, hugging the wood burning internet server looking for answers.  Which is where I found the image above, from 1979 when Rocky II came out. It’s from Piccadilly Square in London. Notice the sign for Wards Irish House, mentioned by Boak and Bailey in 2014.  Another report, two years later describes the entertainments:

Wards Irish House. Used to drink there in the ’70’s. Great Guiness with shamrock carved in the head. Once watched a group of people torturing a rat to death on their table top. Great seedy memories!

Conversely, Retired Martin has had a happier experience in his unending pub travels, especially with his visit to The Old Ship Inn in Perth, Scotland which he has shared in a lovely photo essay:

“How are ya ?” says the lovely Landlady. “Thirsty I bet“. Little things make a pub. It was Jarl, of course, a cool, foamy gem of a beer… 

Perhaps somewhere in the middle, Boris Johnson has apparently failed to keep his word, this time related to staying out of the pub until Brexit is sorted:

…the prime minister had claimed he would not drink until Brexit is sorted – with the first phase of the UK’s withdrawal set for January 31. But he failed to show restraint and maintain his “do or dry” pledge after pulling a pint in a Wolverhampton pub… Asked if he would taste the beer, he replied: “I’m not allowed to drink until Brexit is done.” He added “I’ll whet my whistle” before indulging in a sip.

Beth Demmon also told a tale this week – but one with more integrity – about Michelle McGrath, executive director of the United States Association of Cider Makers:

…she hobnobbed with agricultural producers, including a small cluster of organic orchardists operating in the mineral-rich Columbia River Gorge in the rural north of Oregon. They were looking for ways to diversify their income streams, and cider was “just taking off,” according to McGrath. This was the future, she realized. “I just happened to be in the right place at the right time and have the right passion.” 

Speaking of the right place at the right time and have the right passion, the rumours are true! Prague: A Pisshead’s Pub Guide – 3rd Edition is being written! And if you give to Max he might stop hitting me up for spare cash.

The Simpsons on beer and also on beer.

There has been a small somewhat odd protest in England related to Paul:

…bring back Paul! Paul worked at #Beavertown Brewery until he was sacked without reason and without warning. Paul is a well-respected member of staff who always supported his workmates! Reinstate Paul!

Katie is on the case, as usual. She has asked if anyone at all can tell her more about the sacking of a team member named Paul Shaw. Oddly, no deets yet.

In perhaps bigger news, Josh Noel gave the heads up on the swallowing up of the Craft Brew Alliance by Anheuser-Busch. AB now acquires full control of craft brands like Kona, Redhook, Widmer, Omission, Square Mile Cider, Wynwood, Cisco, Appalachian Mountain – making it the largest craft beer company in the United States. Nutty. Diana Barr in the Puget Sound Business Journal explained how this is the end of a process that started some time ago:

Anheuser-Busch InBev owns 31.2 percent of Craft Brew Alliance and agreed to pay $16.50 per share in cash for the remaining shares, the companies said Monday. The deal — which Reuters valued at $321 million — is slated to close next year, pending approval by regulators and a majority of CBA shareholders not affiliated with A-B, officials said. Most of CBA’s brands… already are distributed through A-B’s independent wholesaler network. 

MarketWatch argued that what looked like a premium price might actually have been a bit of a steal given recent stock price fluctuation. Jeff provides a brief boatload of background:

Originally called Craft Brands Alliance, it began in 2008 as a loose partnership with Seattle’s Redhook, which like Widmer had sold a minority stake to Anheuser-Busch, to combine sales and marketing operations. In 2008, it became a single company (called Craft Brewers Alliance) headquartered in Portland. The two companies were of a similar size at that point, but Widmer Brothers soon eclipsed Redhook. CBA had been contract-brewing Kona beer for the mainland since 2001. In 2010 the company acquired Kona outright. It owned a portion of Goose Island and sold it to ABI in 2011. In 2012 it launched a gluten-free brand and in 2013 a cider brand. More recently it began acquiring smaller breweries.

Perhaps as an antidote, a tale of restoration in the form of one last post on a pub in England – and a splendid one from Boak and Bailey who recently revisited The Fellowship Inn at Bellingham, south east London:

It was designed in glorious mock-Tudor style by Barclay Perkins’ in-house architect F.G.Newnham. On the opening day in 1924, Barclay Perkins reported that over a thousand meals were served. Again, check 20th Century Pub for more contemporary accounts of the life and colour of this and other big interwar estate pubs. When we visited in 2016, a small part of the pub was still trading, though most of it was empty and and terrible disrepair…

In happy news, the British Guild of Beer Writers:

…has shortlisted 28 writers, journalists and bloggers in its Annual Awards. The winners in 11 categories as well as the overall Beer Writer of the Year and Brewer of the Year will be unveiled at the Guild’s Annual Awards presentation and dinner on 3 December. Judges read, viewed and listened to some 150 entries which included books, newspaper and magazine articles, both printed and online, as well as blogs, radio broadcasts, films and podcasts.

I was unaware of the three nominees for Guild Award for Best Citizen Beer Communicator but see one writes mainly in Russian and another has a very shouty vid channel. Hmm… are they EU or just British citizens? Frankly, I find the total entry pools of 150 a bit sad comment but there we are. While someone will send out the attack dogs for merely mentioning, as both the BGBW and the NAGBW have placed themselves into the fairly generic good newsy trade journalesqueism niche – aka “beer and brewing industry coverage” – pretty squarely with this years award structure it might be time for a broader garage band level revival of creative and consumer focused writing. But that’s me. Remembering.

Gary takes up the challenge in a pre-facto sort of way and wrote my kind of post – history, beer and law from 1887:

Here’s what happened. A public house in Brick Lane, London was shown to have mixed two beers. One from Barclay’s was – my calculation from gravity numbers in the case – 5.7% abv, the other, a “small beer” from a dealer, only 2.4% abv… The mixing statute prohibited adulterating or diluting “beer” or adding anything to it except finings. The key issue was, did Crofts dilute beer by mixing a weaker beer with a stronger? The magistrate held yes; the appeal judges agreed, although not without some difficulty in the case of one judge.

It’s a start.

UPDATE #1: want a model of how to write about a business from a impassioned consumer’s perspective, look no further than these HATS IN CHIGAGO!!

UPDATE #2: I’ve discovered a new interest: alt forms of beer competition. This week – the curling bonspiel model:

Judging reform: (1) entries only nominated by others, (2) judging by panels with multiple tastings over time, (3) regional play downs leading to multiple progressive winnowing, (4) independent accredited controls. Allows more participation without one shot beers no one can buy.

There… enough for now. I have to go hibernate, to sob quietly for the summer of 2019 that I could pretend was just, you know, taking a break… until now. For further beery links, check out the Boak and Bailey news update on Saturday and then tune your dial to the OCBG Podcast on Tuesdays. And look to see if there was a mid-week post of notes from The Fizz as well.

Your Last Thursday Beery News Update Before the Impending Canadian Hung Parliament

This is great. We have an absolutely gridlocked national political scene according to the polls and that, for a Canadian, is a wonderful thing. We love minority in our national federation of a parliamentary monarchy system. Best is there is a good chance that the highest vote won’t equal the most seats, given 105% of Albertans vote Tory. Probably the guy tapping the keg last week in Kitchener (at the world’s second largest Oktoberfest) gets the nod as PM.* The Leader of HM’s Loyal Opposition just looks too much like a 12 year old in his bigger cousin’s suit to pull it off. Which is fine. Which makes minorities great. Things get done. Deals get made. Progress happens.  I know in the US folks are all like “wuzza third Party?” and in the UK folk are all like “making deals based on compromise?” but here in the Great White North we know what works. And that is working.

First, an acknowledgment and a bit of a bummer. I read this note this week at Stan’s place:

For 6 years I assembled links to good reading about beer and other things fermented, posting them here on Mondays, often with a bit of commentary. That ended in with the arrival of October in 2019. Of course, the archives (in monday links during 2018 and 2019, musing before) remain, and at the bottom of every post there is a list of sites that have new links every week. You may also look at my Twitter feed on the right to see what I’ve been reading.

It would be telling half a story if I were to tell you that Stan is my favorite beer writer, the only person I will call a “beer expert” given the depth and breadth of his comprehensive knowledge. He has always had the time for my dumb questions and has even taken the time to tell me to go to straight to hell… now… exactly when I needed it. I will be sad to not read his thoughts at the beginning of every work week but I have noticed an uptick in his own blog writing activity otherwise so maybe he will focus on more posts. A welcome thought. As is the news that there will be a Lew v.2.

If there was a next gen candidate to follow in Stan’s footsteps, Evan Rail might be it. Late last week, just after the round up hit the presses, he posted an article at GBH.  (And without the obligatory 27 “GBH” references embedded in the text, too! He must know how to negotiate a contact.) The article is about hops and, more specifically, a trip he took to the Hop Research Center in Hüll, Germany to learn more about their breeding program:

Breeding itself is a delicate process. Commercial hop plants are generally all female, with female flowers. To create new crosses, male hop plants—which usually but don’t always have male flowers—are also bred. But, in the middle of a commercially important hop region like the Hallertau, how do you raise male hop plants, when just a pinch of their pollen can create unwanted hybrids on the surrounding farms, potentially ruining the crop?

Me? I probably would prefer the unofficial version of the history of CAMRA, which is what the “biography of the organization” is actually called.**

We would like this perspective to come from someone who is not perceived as having a close association with CAMRA.  The brief is for a c.50,000 word authorised biography of CAMRA, to be researched and written in 2020, with the text due at the end of the year, ready for publication in March 2021 in time for the Campaign’s birthday celebrations. Exact outline, terms and fees to be negotiated.

Nothing like a book where the subject matter gets to negotiate the outline.  Also from the UK and in line with such thoughts on the improbabilities of the world we live in, a stark truth from an English brewer on the perfect pint pour:

A proper family/regional head brewer would know that the perfect amount of foam is that which allows the publican to sell 105% of the beer from each cask.

Next, Martyn has continued in his Martyn-like habit of posting long excellent blog posts with another long excellent blog post on corporate misinformation about a certain Sri Lankan brewery’s history:***

Mind, even at five errors in four sentences, that’s not the worst pile of nonsense on the internet about what is now the Lion Brewery, famous today for an award-winning strong stout that is one of the last links with British colonial brewing in Southern Asia. The Lion Brewery’s own website is full of rubbish (and bizarre random capitalisation) as well…

Odd news out of Oregon where one brewery has been vandalized twice in recent weeks… by the same person:

Police contacted Albin in the area and arrested her for first-degree criminal mischief. However, Albin was released from the jail just three days later. She returned to the brewery around 2:30 a.m. Tuesday. That’s when she allegedly threw rocks and liquor bottles into the windows and doors of the restaurant, and made Molotov cocktails that were found thrown around the inside of the brewery. The entire incident was captured on surveillance video…

Speaking of Molotov cocktails, I now have less of an issue with paper-based beer containers:

Carlsberg announced the launch of two prototypes of the new bottle at the C40 World Mayors Summit in Copenhagen, Denmark. The newer, eco-friendly versions are made from sustainably sourced wood fibres and are fully recyclable. The concept of a paper-based bottle may sound strange at first, as you wonder how the structure would stand firm, holding liquid safely inside.

…but the technology probably would be put to better use in the jams and jellies trade. Which I assume is about 1,297 times bigger than beer. Isn’t it? I need to check out Insta-jam or whatever that corner of the social media boglands are called.

There. A bit of a quieter week, I suppose. And not particularly wide in the selection of voices. I did hunt around, honest. Let me know what I am missing. Still, plenty of good reading for a week filled with many bigger matters. Some things beer can’t fix. Expect a further Boak and Bailey news update on Saturday and then check out  the OCBG Podcast on Tuesdays. And look for mid-week notes from The Fizz as well.

*Fact: Canadian politicians must love beer.
**Illiteracy is an alarming problem, as we know, in the industrial scribbling circle but this is inordinately odd.
***And one I love as their foreign export stout makes it regularly to Ontario.

The “I’m Just Back From Toronto And Boy Are My Arms Tired” Edition Of Thursday Beer News

A pubby sort of place

It was a short visit. Twenty-two hours. Nine of which were used up at a conference. A very interesting one. Ten of which were the worst hotel stay that I have had in a very good hotel in my entire life.* And three of which I hung out with Jordan. [You may place these experience in their proper order in your mind as you see fit.]   We wandered and ended up down by the docks. The nice docks.** We talked about craft fibs, money, and the seeming draining away of fun in good beer culture.*** And then we asked the waiter if he liked his job, because he seemed to.  He did. A lot. When the waiter left, we asked why any place would make a beer that tasted like thin lemonade with a soapy hint of dish liquid. Jordan made me drink it. I made a funny face when I had the first sip of that one. Then made another sort of face when I gulped the rest of the sampler glass. I am sure it sells. What do I know?

Two bits of news related to getting things right. Getting the truth out. First, Maureen Ogle has finished her revisions to Ambitious Brew and is about to press the publish button. [Editorial note: she did… buy it now!]**** Fabulous.

And Martyn has written yet another post. It’s like 2009 over there at his blog. Active. So odd to see an active blog. Anyway, it is excellent set of complaints about how horrible the beer style information is in the Good Beer Guide 2020:

It’s not as if all the information on beer styles that the GBG gets wrong isn’t out there in easily discoverable forms: there are now a considerable number of books, blogs, magazine articles and so on giving the true facts about how the beer styles we know today developed. And yet the 2020 GBG still prints utter nonsense…

Excellent. And then there were comments this week about money. Money is like truth. Stan wrote this in passing in his Monday beer news update and it struck me as a particularly obvious point that I had not seen made yet:

The price question is a constant in beer circles (and pops up pretty much every day). But it is one that brewers must continue to consider if they are serious about inclusivity.

I was a bit less impressed with the opposite argument seeming to be be made, that expense and exclusivity were not a barrier to inclusion. But then that was put in a bit of perspective when I read someone arguing that if people really cared about working in craft beer that they should not be too concerned with being paid. These are some of the reasons craft beer culture sometimes seems like an alt-reality with whole necessary pieces simply missing. Then BeeryEd wrote this and the whole thing seemed to right itself again as fresh air returned:

Trust me. As someone that’s been in the game a lil while and spent waaaay too many hours on spreadsheets in regards to costings etc. I guarantee you there is enough to pay people fairly. I promise you. Hence why we have a bunch of brewers that do and are fine….

The comments that flowed from his string of tweets were instructive. And then they just got mean. Because craft beer is full of great people. And thin lemonade with a soapy hint of dish liquid.

Speaking of inclusion, I’ve learned there is a frequently updated list of “Black Owned Craft Brands and Other Diversed Ownership” drink makers map! And because I love maps almost as much as inclusion I am linking to it right => here. Add more data. The world needs more data.

Care of a Katie tweet, I found this fabulous review of the food and drink at the Hackney Church Brew Company by Jay Rayner in The Guardian which starts thusly:

Down a shadowed road an old man shambles. He’s wearing a secondhand pinstripe jacket and sensible shoes with cushioned soles. Pools of buttercup-yellow light spread from reconditioned railway arches, illuminating the uncreased faces of the Friday-night crew outside, bottles of the finest local microbrew in hand. Music booms. There’s a cavernous bar gilded in red neon with the legend Night Tales. Broad-shouldered bouncers stand sentry, thumbing their phones. The old man shuffles past, aware it’s not for him. I can’t help but feel a little sorry for him. This is because the old man is me.

I resemble that remark myself. And I even went to yet another bar this week. I never go to bars but last Friday for one at the Kingston Brewing Company after work. It’s like I never had children. And what a selection! I had a Vim & Vigor which I much prefer to think of as Vim & Vigour.

Fergie Jenkins beer! He once almost slapped me to the ground in 2006. At Cooperstown, NY. Hall of Fame Game crowd. Walking towards the game he was barreling from where he had been signing books to the field where he was to be introduced before the game between the Reds and the Pirates. He was 64. Felt like I was hit by a side of beef. Solid. Took one of my best photos ever – of a ball hit into the left field crowd just near me.

And finally, Lew has been recalling the first time he experienced a regular undergrad habit of mine:

I stopped at the border liquor store before returning home to the dry county of Hardin. The cashier weighed my empty milk jug, I filled it with draft Schlitz, and she weighed it again—the store sold beer by the pound.***** When I got home, I opened the jug and started drinking. I put away the groceries, and decided I needed a shower. On a whim, I took the beer along. It wasn’t long till I was soaped up, hot water rinsing off the day. I grabbed the jug, and tilted it back. Hot water pounding on my back, cold beer running down my throat. Wow! I’d found a whole new experience. The shower beer!

There. I need a rest. My fingers are all tipped with blisters from all this writing. No worries. I have time to heal. Boak and Bailey will be on duty for the beer news on Saturday and Stan will be covering on Monday. The OCBG Podcast is available most Tuesdays in plenty of time for happy hour at the mess, too. See ya!

*I checked my diaries all the way back just to make sure.
**Amsterdam’s Brewhouse on the Lake, 245 Queens Quay West. Everyone has a screen, watches a screen, is a screen.
***I blame all the off-flavour seminars teaching folk how much good beer is bad or at least flawed. Yet teaching people that soapy lemonade is OK. Haven’t got to the soapy lemonade bit yet? Wait for it.
****But please also seek out the actual vibrant story of colonial brewing in British North America from the 1620s and then its continuation in the USA before the Germans brought over lager in around 1840. Start here.
*****Beer by the pound is an even more interesting story that needs to be researched and reported upon.

 

Your Quieter Mid-September Thursday Beer News Update

Quieter? Why yes,says I. Quieter. We have begun the long slide and climb towards the Vernal equinox, the true beginning of the year. By which time my carrots for 2020 should be up. I have yet to pick a carrot. Not one. Before you pick a carrot you have dreams that they are all sweet as candy and the size of baseball bats. Like the feeling you have the day before the lottery is drawn, the anticipation felt walking to a first date.  You can eat those little green young stems, you know. You can’t eat a lotto ticket.

So what is going on? First off, Martyn posted another great essay – this time on a small Greek craft brewery which opened in the town where he has been holidaying for years… oops… and now it seems it is gone. Did I see only a draft? It was titled “How Heineken Tried To Bully A New Small Greek Brewer And Failed” and it was wonderful. I know it was named that because I saved the URL in an email to myself. Some of his best stuff. I hope he didn’t get bullied and it did not fail. Please check in, Martyn.

Speaking of locals explaining the local experience rather than the fly-by experts from away who seem to get most everything wrong, Ben Keene* has written a lovely detailed piece about the breweries to be found along the Hudson River Valley train line:

Between the cities of Yonkers and Poughkeepsie (the terminus), no less than a dozen breweries can be found in the small towns dotting this historic river valley, almost all of them a fairly short walk from the corresponding Metro North railroad station. So whether it’s one more hurrah to cap off summer travel, or a trip meant to dovetail with the Hudson Valley’s colorful peak fall foliage, here’s your guide to breweries near the Metro North train line from Westchester to Dutchess County.

As an Upper Hudson Valley Beer and brewery man myself, I find the idea of doddling along the rails for days by the more southerly river shorelines very compelling.

The inclusivity anti-bigotry hashtag #IAmCraftBeer has reached every continent now. Sweet.

I liked this brief photo essay entitled Why Oh Why Do We Cellar / Horde Beer. Time To End This. Sorry, I Have Been Stupid. No More. I only have a few bottles left that I stuck away years ago and they give more pain than pleasure. Weren’t we all silly? Jeff Scott aka @beergeek might agree, I think, as he finds finds cleaning out his hoard, too.

Is 2013 the year the original hyped breweries of the American craft beer scene were opening? No.

As mentioned in the 29 March 2018 edition of these Thursday notes, some questions as to the actual history of lambics have been raised by Roel Mulder of the blog Lost Beers. Remember that next time someone suggests blogging is not a higher form than, say, periodical publishing for pay… as Punch magazine has apparently now** taken notice of the question at whiplash speed and run an article on the situation:

…according to Mulder, that’s a flawed family tree. “Lambic certainly wasn’t the first of the family to surface,” he says, citing evidence that sweet faro, in fact, came before, with the earliest mention dating to 1721—more than 70 years before the arrival of lambic. Gueuze, meanwhile, a merger of young and old lambic, didn’t appear until the early part of the 19th century, while kriek came about at the century’s end. But perhaps the most firmly held belief in the legend of lambic is its adherence to the idea that the beer can only be produced within tight Belgian parameters, the regional microflora supposedly crucial to its creation. Yet Mulder has found lambic brewing records from the Netherlands dating as far back as 1820.

Someone help me out with this – just as soon as we locate Martyn. Do that first.

This is interesting. A new Molson Coors macro brewery is opening in British Columbia. I did like this quote from the firm:

“We’re constantly looking at innovation and introducing new products to the market, knowing that there’s interest in changing things up,” said Andrew Molson with Molson Coors. 

Fascinating. But that much capacity, the capacity to produce more beer than the total amount of craft beer sold in the province in the 2018/2019 fiscal year, is an odd investment. A question. Consolidation is the logical answer with brewing but whose production is going to get rolled into this facility to justify the scale? Not folk in the province’s craft scene, that’s one thing that’s for sure. Odd.

In this week’s beer label lawsuit news, some knuckleheads out near the Pacific used the image and name of UK TV baker Mary Berry and then blurted the classic excuse:

“It was totally intended as an homage, but I get it, people gotta protect their image to the public,” Armistice cofounder Alex Zobel told SFGate. That sounds fairly conciliatory, but the brewery’s Instagram post is more pointed, stating in part: “Somebody’s agency has a very soggy bottom, indeed.” The brewery told SFGate it plans to rebrand the beer as Cease And Desist Berry (reminiscent of Lagunitas’ Undercover Shutdown Ale, if you ask me).

Boring. Boring idea in the first place. Boring style. Boring. Homage? Free advertising stunt more like it. Boring.

Finally, a note*** from the eldest brother:

Therefore one should not discuss geometry among people who are not geometricians, because they will not recognize an unsound argument. The same applies to all other sciences.” 

Seems applicable. Right?

There. A bit quiet. That’s OK now and then. Now, off to think about that carrot patch for another week. In the meantime, Boak and Bailey will have more news on Saturday and Stan will be with us on Monday. The OCBG Podcast is ready most Tuesdays by the recess bell, too. Their review of TIFF and TBW are good listens this week.  That’s a lot. Is there too much updating. What if someone comes out with a mid-week update by way of a Wednesday evening edition? I’ll be ruined… ruined!!!****

*Also author of Best Hikes Near New York City and Camping New York: A Comprehensive Guide to Public Tent and RV Campgrounds.
**In an article dated 10 September 2019 with the very odd statement “The Dutch historian had just published his 2017 book…” I am sure someone can explain.
***Aristotle, Posterior Analytics 1.12… as if you didn’t know…
****As if I get up at 4 am Thursdays and write all this!

The Q2-May Slightly Shorter Version Of Thursday Beery Newsy Notes

Two evenings of work this weeks seriously imposed on my idle key tapping time. I know you share my pain. Anyway, it’s just as well as it’s been a quiet week from my point of view.

The Ponderosa Tavern is  shutting its doors in my old hometown of Bible Hill, Nova Scotia after a five and a half decade run. I never actually went to The Pond as it was a bit rough in my day but it is interesting to learn about how taverns, a beer-only form of establishment, were approved under the local law. There was a local vote in which, I note, the folks of Bible Hill near the proposed tavern said “NO!” while those who lived farther away said “YES!”

Another great photo essay from Martin.

Towards the end of last week, the Brewer’s Association issued their new guidelines for today’s temporary beer styles which might stay relevant until September. Making fun of these guidelines in sorta blog fodder circa 2009 so I will leave it there. It’s also far harder to make fun of something so evidently off the rail so I will just leave it there.  Also, if I use the new guideline for anything it might be as a road map of what to avoid so I think it is best if I just leave it there.

The man sometimes known as Stonch is reminding us all to get a life as again he takes a long walk in Italy. There may be beer.

Here’s an interesting video on the expansion of New York, early bits of which I think might not be entirely correct given my research a few years ago into colonial New York breweries. See, folk used boats and weren’t waiting for roads to be built. So there were breweries up the shore.

Geoff Latham has found an excellent bit of information, a miraculous 1690s plan to create 1:10 malt extract syrup for navigators to address the bodily perils faced at sea:

…and they are no other than Corn and Water concentrated, or reduced into a more compact and narrow compass; the one for the extinguishing of Hunger, the other of Thirst…

You know you are going to be a bit disappointed by an article on the state of alcohol retailing in Ontario when the second line starts with the words: “[f]ollowing the repeal of alcohol prohibition in 1927…” We didn’t have prohibition. We had temperance. Different. Still, this ain’t a bad response to the chicken littles who fear the costs of privatization:

There are two important lessons to take from these exorbitant claims. The first is that the figures that opponents of the plan are claiming are entirely unsubstantiated. They are simply the figures they claim. In order for them to have any legal weight whatsoever, they would have to be proven in court, which would require The Beer Store to open its books. Given the grandiose figures being tossed around, it is entirely possible that The Beer Store is bluffing in an attempt to maintain its privileged treatment. The second important lesson here is the price of cronyism overall. The government over-regulating and picking winners and losers in the market hurts consumers twice over. First through inflated prices and poor customer service, and again as taxpayers via legal challenges.

How many journals can I keep? I have a cheese one, a gas station bathroom one, a favorite socks one… thanks be to God I have beer to fall back on as a pleasure, not a task. Speaking of odd habits, don’t find yourself collecting hundreds of collector beers. No one cares.

Jeff’s on a book tour. Speaking of books, Boak and Bailey have published a greatest hits. Which is good. I loved REO Speedwagon’s greatest hits… a lot. So I am looking forward to Balmy Nectar all the more.

It’s fun to pick on an article with so many errors but the underlying unspoken truth might be worth noting – folk are spending a lot on craft beer without any identification that it is good value:

People spend more on craft beer every month than they do on their monthly cell phone and utilities bills. Drinkers are shelling out an average of $59 per month on beer, a new survey from Chicago-based market insights agency C+R research, found. Millennials spend $5 more. More than half (56%) of millennials said they drank an ice cold craft brew at least once a week.

Millennials. Go figure. Likely members of the style set.

Another week in beer in the books. No great shockers but there is still the rest of Thursday and Friday. Want to know what happens then? Check out Boak and Bailey on Saturday and Stan on Monday.

Merry Christmas Beer News Updates Everyone!

This is going to be great. A weekly news update laced with the holiday spirit. Everything is going to be wonderful and swell. The one and only problem seems to be that I seem to have some sort of new sys admin tool on the bloggy app of mine so bear with me if this all ends up looking like a dog’s dinner* or… thinking of this season of Yule… the day after Christmas dinner with distant cousins!  Footnotes and embedded images seems to be a hassle. Fabulous.**

Anyway, the first gift I offer is the photo of the week above, found on Twitter under the heading “Matchbox Covers Depicting Drunk Cats by Artists Arna Miller and Ravi Zupa.” Cats have always struck me as a struggling species. You can find more images of beer loving hardly coping cats with serious drinking issues by Miller and Zupe here.

Next up, the new government of Ontario has its own gift for us all – a plan to distract us all from the important business of the day to ask us how liquor retailing should be changed! Wow!! The survey even comes with a dumb name, “Alcohol choice and convenience for the people”… which has everyone wondering when the same survey is going to be rolled out for, you know, squirrels and chipmunks.  Or drunken barely coping cats. Fill it out if you like. Even you! Apparently  they are interested in views from beyond Ontario, given that is one of the possible responses. Thanks for skewing the responses to my detriment.

I like this video of Garrett Oliver plunked on YouTube by Epicurious magazine. He demonstrates a wonderful ease with explaining beer. It is unfortunately presented in a way that suggests it’s macro v. micro. I’d prefer some crap craft bashing. He also talks about relative value – but presents some some odd arguments. No, a craft IPA does not cost $4 rather than $1 because of the hops. And a good German malty beer is not double the price of a poor one due to the cost of the malt. There is much more to price and, yes,  not all as easy to explain – but his general argument that good costs more is there and welcomingly well presented. 

Jeff has unpacked how Beervana pays its way:

A little less than two years ago, I began running an experiment here when I took on Guinness as a sponsor. In July, we signed a contract for a third year of sponsorship, which will run through June 2019. This is a slightly different model than the subscriptions Josh describes, but the upshot is the same: the idea was to find a partner who saw value in the site and wanted to reach my very specific, engaged readers.

This is good. Open and honest. And we few remaining actual bloggers need to support each other, knowing how hard it is to make a buck writing one of these things… or just finding the time or accessing the resources you want for the research you want to do. Not unrelated: self-inflicted expertise extrapolation? Heavens to Betsy! Let the man think out loud.

Speaking of supporting our fellow bloggers, Robin ran into Canada’s newest jam blogger in the market the other day. He’s very keen on new content creation. 

The British Guild of Beer Writers has published a list of the best beer books of 2018. The trouble is it seems to be a list of all the beer books published by guild members from 2018. There’s twenty-six books listed, some of which were published years ago – even under other titles. Decisive selection. The best book of the year is not included. 

Conversely, Max in a single not necessarily beautiful image posted on Facebook has told a thousand words… and then added a few words: “…’twas good. ’twas very good, and the second one too. Pivovar Clock Hector at Pivni Zastavka…” The only thing that defies scientific knowledge is how the glass shows multiple lacy rings, each matching a gulp while we all expect that he downed it in one go.

It is an important observation on how useless the US Brewers Association’s definition of “craft brewer” has gotten that it acts as filler for the weekly update only after I have hit 750 words. Jeff notes how it is now entirely related to accommodating one non-craft brewer. Wag that I am, I retorted *** that it no longer requires a brewer to actually brew very much beer.  There. That’s all it means. 

Related: an honest man in Trumps new America or the root of the problem?

This week, Merryn (i) learned not to want to be a medieval farmer and (ii) linked to a 2013 web-based data presentation about Viking brew houses which I am linking to here for future Newfoundland reference but it’s totally today…  so there you go.

Finally, how about some law? This speaks nothing to the people or the business involved but I have no idea how I might determining whether to consider sending string-free cash to a cause like this one:

We know that the decision to invest your hard-earned money is not to be taken lightly, no matter how big or small your contribution may be. We would gratefully use the funds to assist with legal fees, as we continue to protect ourselves, our name, our businesses, and our team. We are looking for and in need of building a legal fund that will provide for our past, present and future legal demands, as a rapidly growing grassroots craft beer franchise system. 

The legal issue appears to be mainly legal dispute with their franchiees. I have no idea who is right and who is wrong. Craft makes it extra blurry. Having advised upon franchise agreements in my past private practice, I would not want to suggest where the right sits. Often in the middle.

Relatedly perhaps, Lew asked about unionization and proper wages for craft brewery workers and got an ear full on Facebook.

Well, on that cheery legal note, I will leave you for now with Jay Brooks description of how “T’was The Night Before Christmas” is really about beer. And, please dip into the archives to remind yourselves of Christmas Photo Contests past. Ah, beer blogging. Remember how fun that was? Until then, Boak and Bailey have more news on Saturday and, the Great Old Elf himself, Stan has more news on Christmas Eve. Ho. Ho. Ho. 

*where is the basic HMTL editor I knew and loved? I can’t even indent this footnote or make the asterisk a larger font than the text. What sort of animals are running WordPress??? Hmm…
**There. Killed if all by installing a “classic editor” widget.
***Yes, retorted.

Book Review: Barrel-Aged Stout and Selling Out, Josh Noel

My copy of Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business came in the mail from Amazon this week and I happily started into it while watching preteen softball on a June mid-week evening. The book, as the cover image to the right explains, is a history of Chicago’s Goose Island Beer Company, creator of the barrel aged stout and most infamous of the craft brewers to cash-out.

The book covers the span of over three decades, tracing an arc from brewpub making English style ales to regional production microbrewery to big craft reject to brand asset within the portfolio of an international global conglomerate. It’s quite a remarkable thing.  Before I knew it I was 120 pages in. It is clear that author Josh Noel, a journalist with the Chicago Tribune covering a broad mandate, benefits from his skill as an investigative reporter but also as a native of that fair city. The beer and book both convey a sense of place as well as event.

It also, refreshingly, paints realistic portraits of the key players, warts and all – without the slightest bit of an unseemly tone. My first impression from the book, in fact, was that none of the players behind the rise and fall and then rise and fall of Goose Island were all that attractive. As Noel tells it, brewery founder John Hall comes across as a bit of an angry nutcase who came up through the corporate rat race, starting out as a cardboard box salesman. We read at page 79 that as early as 1996 Hall is described as planning to sell out to big beer. But he’s also someone who took a change with his accumulated wealth on a reasonable if calculated risk so the attitude makes sense.

Less sensible is the image created of John’s son Greg: drifter turned alcoholic brewer turned egotist face of the business.  To the mid-2000s, he frankly comes off as a poor little rich kid, even if politely described. Even Michael Jackson is given an cameo and a slag at page 30:

Jackson was a good message guy. He wouldn’t hesitate to criticize Big Beer. But when a small brewery released a flawed beer, no one knew it from Michael Jackson.

The point of these observations is not to be just unkind. As a result of such honesty – rare among craft narratives – the reader is provided with a basis for trust in Noel’s work.  That trust is bolstered by Noel’s deft description of the factors behind the mid-2000s shift from micro-brewing to craft brewing as the US gospel of good beer.  While Noel does unfortunately buy into the back dating of “craft”* to an earlier point when it was not either the ethos or in general use, he does explain how the first efforts of the Brewers Association starting with its formation in 2005 were aimed at control of the discourse through control of the language. Noel suggests it needed to do this for internal reasons:

By the early 2000s, craft beer was splintering into identities. It was cool, it was hip, it was counter culture, it was “you’re not worthy”…

Not to mention it was when brewers and society at large were uncomfortably witnessing the weird 2002 tale of the “Sex For Sam” sponsored by Samuel Adams Beer in which “prizes were awarded to people who had sex in unlikely public places.” Yik. Noel unpacks the tone of the times, unpacks the tension which existed between cottage industry “craft” and what the founders of the Brewers Association were really after and later accomplished: the creation of a single story of large efficient breweries where quality and consistency are the hallmarks. Thus the creation of heterogeneous and hegemonic big craft as an act of sheer control.

Tied to the BA’s interest in market control, efficiency and scale – a goal would have made E.P. Taylor glow with pride – are Noel’s observations on profit and wealth as a fundamental underlying goal. Be clear on this point. All beer has this as its goal and it applies to macro, old school micro, big craft as well as today’s  tiny taprooms. So we read that Goose Island’s 312 beer is a hit as much for the retro black telephone tap handle as the taste.  And that Matilda was pushed as it had twice the profit margin of 312! And you thought it was all about homage to the great brewers of Belgium. Chumps.

I am enjoying this book greatly. I may even post another follow up as I have in the past when faced with a book on beer that sits so far above the rest. If you have not bought this, skip a couple of six packs and get your copy now. Like right now. Now.

*Not to mention perpetuates the tooth-achingly saccharine phrase “cast of industry all-stars” at page 124 thus, likely unintentionally, appearing to trip over the line from keen observer to fan-boy-ish insider.