Category: Health

The Dog Days Of August Offer Similar Beery News Notes

It’s August. If the barley ain’t in, it will be soon. That’s out the outside world. In inside world news, DSL reposted the image above, the interior of C’est What in downtown Toronto. Does it really pose a problem? C’est What is one of my favourite “waiting for the train home” pubs, as noted 15 years ago and again 5 years ago. I haven’t been on a train for five months. No idea when I will again. But I will.

What’s been going on? I don’t know how to footnote a podcast* or quite a passage from one so all I can do is recommend Andy’s thoughts on the needs for independent reportage of the brewing trade. More meta arose in response to Jeff’s further thoughts on the state of making a freelance living from beer writing:

Many hours in a freelance writer’s life are not occupied by the activities that directly contribute to finished pieces, and a level of chaos emerges from all the other odd work that rattles around, inevitably demanding attention at inconvenient, unexpected moments. Let’s spend a moment unpacking them.

Responses ensued** from many including Eoghan, Maureen, Boak and Bailey and Katie. Me, it’s a mug’s game honestly entered into that often leads to this which leads to this and then oddly this.

Elsewhere, Jon Abernathy reports on the Black Is Beautiful project in Oregon:

I just checked, and the number in Oregon is now 37 on the website, though it doesn’t count Deschutes Brewery, which partnered with The Ale Apothecary (as I mention in the article), so really it’s 38 in Oregon. This is a vitally important project that shouldn’t be ignored. If you see a Black is Beautiful beer on tap, or available in cans, buy it—your dollars will help to fund the necessary change we need to see right now.

Some questions arose over the weekend as to how many of your dollars were actually helping fund change as the differences between proceeds and profits were discussed. But elsewhere real money was gathered: $20,000 and $12,000 for example.

Speaking of gathering resources against the forces of badness, I like this bit of brewing industry legal news. Source Brewing in New Jersey has released a beer called West Coast Troll to help raise funds to help Sawstone Brewing in its defense of the odd threat of an intellectual property legal action brought by one of big craft’s top millstones, Stone:

Here at Source, we do not condone bullying and we are all about supporting small businesses. It’s important to stop and remember how we got here, and how beautiful and life-changing the craft beer community is for so many people. Rising tides raise all ships and our collective focus should remain on sticking together and resisting the corporate bullying often exercised by “Big Beer,” and not on picking on one another. We stand with Stone Brewing in their dispute with MillerCoors, but we firmly support Sawstone Brewing in defending their right to exist.

Class. And solidarity. And Stone as a result has earned itself a FB page rallying for a boycott. Brilliant. Surely completely unconnected was the sudden departure of Stone’s CEO.

Historically, Martyn has told a tale again, this time about Flowers Keg ale in the 1950s and an anti-slaver posse in the 1820s in US Midwest:

Let us begin at the beginning. I knew about Richard Flower because he is an important figure in the history of brewing in Hertfordshire, and I knew he had moved to Illinois to join his son George, who was one of the pioneers in developing what was called the “English Settlement” in the territory, which developed into the city of Albany. But I didn’t know that Richard, who was born in London, had trained at Whitbread…

Health-wise, Evan wrote about alcohol and health claims for Wine Enthusiast:

“Many people are aware of the negative effects of drinking, but drink anyway,” she says. For many, she says, such internal conflict can produce a feeling of mental discomfort. “Reading a newspaper article that states that drinking isn’t that bad after all might reduce this feeling of discomfort.” 

Note: there is still no J-curve.

And filed under very pleasant surprises, while it has not often been the case, I really enjoyed something in Good Beer Hunting. I’ve too often been let down by past cut and paste jobs leaning on too heavily on the published work of others followed by the typical “one the one hand on the other” tepid conclusions. But not this week when Kate Bernot really put the old boot in the Brewers Association. Consider this bit of well deserved finger-pointery:

The BA’s assertion that it will not kick out breweries unless doing so has strong support from other member breweries indicates the organization will not take a top-down approach to eradicating racism among members. Yet experts in the business world have said corporate leadership is especially necessary on these issues.

Among other responses, it got me looking through my own archives and found (then, imagine – tweeted) this gem of days now seemingly long gone:

From the archives: “The Eight Years Reign of Craft Beer Ends” (Jan., 2015) [See this timely thought… => “One of the key PR goals of the Brewer’s Association has been control of the discourse.”] 

Not no more. Good news that story. A bit of spine. Now, if we can just get the guild of pro-am beer editors with empty pantry issues stop praising crappy PR cut and paste sweatshops I might be able to sleep at night. Similarly, the Polk says F the guilds… sorta.

Getting back to the actual life of the actual consumer, the Tand himself wrote about the joys and pitfalls of app service as opposed to table service in the pandemic pub scene:

Our next stop Mackie Mayor had similar issues. If you wanted to only have a drink, you had to sit outside – fine – and use the app – not so fine. This time it wouldn’t download on Android, but it liked Mike’s iPhone. Details required were of the intrusive nature. This took 20 minutes or so again and this time, after a ten-minute wait, decent pints of cask, in proper glasses, were brought. Overall though much more bearable. But not that great.

Not great at all.

Worse? Yes, it could be far worse. Well, there is Cowbell here in Ontario. Check out the second half of the latest OCPG podcast for the details but it’s a bit of an ugly initial mess followed by a PR mess followed by not sure what next… ugh.

Well, that is it. For more of the same but different, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

*But is a podcast even a podcast without thirty-five “umms” and a dozen snorts? Can’t wait for the new profession of beer podcast audio producers and sound engineers to arise to follow in the brave footsteps of the post-2018 phenom of beer writing editors.
**Oddly, no suggestion that beer writing editors were the solution…

The Thursday Beery News Notes For The Time Of Reopenings

Odd thing, openings. Last weekend here in Ontario I was at a favorite outdoor patio. I sat with my back 12 inches from someone else’s back, separated by non-medical garden latticework. Not like the space on offer at Chateau Stonch, above. No, the server wore no mask. The sign said we were to have sanitized ourselves before coming and going. It was great. But we have not had community spread in out city and region. So were they – was I – irresponsible? Dunno.

These concerns are the central topic of the week in beer land. Well, there does seem to be an odd whisper from pro-am editors about the need for pro-am editors and the Toronto… umm… World Beer Club… err… Cup* is having it’s closed set of non-accredited tasting notes aggregated somewhere. But no one really notices. It’s all about the patio this week – and should one stay or should one go. Consider this bit of wisdom from another UK pubby person:

I’m gonna give the flag shaggers a couple of weeks on the piss before I open my place.

It does rather get to the point, no? There will be a number of approaches to being a demanding consumer in these new times. Perhaps as many as there are US states, going by the available data. Boak and Bailey have offered some thoughts for the thinking fan of drinking in pubs round there way:

…we think it’s a no-brainer for pubs to share their risk assessment, or at least evidence that they have done one. It’s a really good way for them to reassure customers that they have thought about everything from a customer and an employee perspective.

Exactly. Making sure folk know what to expect allows the consumer to make the decision. While some go on about “community” it’s important to know that too often that means do what you are told. No sense in that these days. And, if we are being honest, this is one of the best ways to get folk back in the habit of liking what you offer:

Remember, if you have any @BohemBrewer lager in your cellar, we’ll send complimentary fresh replacements for your re-opening on #July4th – get in touch today.

Retired Martin has been visiting the outsides of pubs. He may well be ready. Robin’s not:

Hey, still don’t feel good about going to a bar or restaurant during this pandemic because it’s kind of clear that we’ve done nothing and are all out of ideas so we’re just going to muscle through! That’s a really bad idea!

Elsewhere in the world of alco-health news, helpful thoughts from NPR on how to tell of your new relaxed standards due to Covid-19 are affecting your health:

Despite the lack of dine-in customers for nearly two and half long months during the shutdown, Darrell Loo of Waldo Thai stayed busy. Loo is the bar manager for the popular restaurant in Kansas City, Mo., and he credits increased drinking and looser liquor laws during the pandemic for his brisk business. Alcohol also seemed to help his customers deal with all the uncertainty and fear. “Drinking definitely was a way of coping with it,” says Loo. “People did drink a lot more when it happened. I, myself, did drink a lot more.”

Aside from matters of health, Jordan has taken on the role of critic in chief when it comes to a very odd bit of jingoistic marketing where macro in Canada is appropriating craft:

Great. How long will it take you to find people who want to give up their licensing rights and product for that process? Is it immediate? “Oooh, who do you, the public wanna see in it? Let’s create awareness for something happening next Wednesday?” Horseshit.

I like this question, too, in relation to the degree of actual “jing” in the jingoism:

In the interest of transparency, how many Canadian jobs were shifted from Molson’s Toronto office to Milwaukee’s this year? I heard 200.

Elsewhere, macro-owned Camden Town in England appear to be similarly offering to assist some as they kick others in the shins. As Le Protz noted:

Other brewers, not bankrolled by a global giant, can’t afford to do this….

It’s happening in Belgium, too. But, the good beer world being what it is, some get cold feet apparently when principle rams up against future prospects.

As someone who became an “Esq” master at a certain age, who holds a LLM in addition to the LLB and also (don’t tell anyone) is a lapsed Master Mason, I suppose I should be concerned even though I ain’t really if it all fades away, like this:

The Court of Master Sommeliers is getting rid of the word “master” in common practice. It’s typical for master sommeliers to be referred to as “Master” followed by their last name, but the prestigious wine organization is changing that in an attempt to make the wine industry more inclusive.

Just to be clear, I would never call someone “Master” based on a wine course. And you needn’t worry about calling me that either. Unless your a Mason… because we know what happens when you don’t… but we can’t talk about that, can we.

Street toast!

A quiet week. But it is now summer. Remember. We made it through spring 2020. Live goes on even if we are not sure what sort of life it will be. Keep writing and tell us what you see. Don’t wait for another to tell you and for God’s sake, don’t wait for the pro-am editor to approve. Be brave. Do it! And check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever.

*I’m so confused…

The Two-Thirds Into Spring 2020 Edition Of Thursday Beery News Notes

I am having trouble with time. I thought it would drag but it’s racing for me. I thought it was maybe May 9th when I woke up. 11:45 am comes at an alarming pace each day. Things are opening up here. Tennis but no football. Playing catch as long as no one get tagged out at home. It’s sensible as we have done a good job locking the damn bug down… but then what. Society is temporarily reorganizing to maximize activity safely. I want to get a beer at a patio but so far it’s still my own patio in my own backyard. Just grateful that this isn’t happening in any November I’ve known.

As excellently illustrated above by Yves Harman, Reuters reported that the Mons of the Saint-Sixtus abbey are up and at’em:

The Saint-Sixtus abbey, home to 19 monks, launched an online sale on Thursday evening of 6,000 crates, with pick-ups starting Friday. Exceptionally, customers can buy three crates. Normally it is just two. Customers can come as usual by car, but are told not to leave their vehicles while queuing until they pass a newly installed traffic light before the pick-up point. There, a lay worker in mask and gloves passes their 24-bottle crates through a small gap in a plastic screen. 

Good for them. I am not obsessive about the stuff but nice to see money flowing. Beer Ritz is opening, too, and Buckfast is back – buct Cookie wants more. You know, it’ll be interesting in the post-mortem if we learn that Covid-19 can actually be transmitted though small gaps in plastic screens.

Matthew has gotten his game going, too, as illustrated by this post on how beer bloggers are coping with Covid-19. I must be losing my touch as all the targets are not obvious to me (but interesting to see Tandyman disappointed in being left out):

Any kind of pub-type experience is at least ten weeks away at this point, so at best we’re not even halfway through this yet.  But if you, dear reader, think that you are suffering, imagine the travails of those most affected by this ordeal – the pub and beer bloggers of the UK.  As this particular blog is among those that are most well-regarded and connected, we at Seeing The Lizards have asked a select group of other bloggers on how they’re coping while cut off from their usual stimuli.  And, importantly, how much they’re drinking as a result.

Dr. J. J.-B. tweeted some excellent thoughts about her role in the overall construct of social justice advocacy within craft brewing and lessons learned from both Covid-19 and her carpentry skills:

Keynote speaking, workshops, and intensive on-site consulting are simply not tools that we can rely upon in a post-COVID world. And those tools had severe limitations that I am enthusiastically addressing over these weeks of physical distancing.

Good. She has shared hints of this before and I have to admit I am pleased. I have had at times a role in advocating for indigenous rights among legal circles as well as the importance of records related privacy rights and the public speaking role can seem to trigger a easy nod from the audience rather than a revivalist’s commitment. I am rooting for her. Fight!

Gary has posted a very good discussion on California Steam Beer which I like most of all because it aligns with my own thoughts on the matter while going into more detail:

The one area I do not necessarily agree with these authorities, contemporary as they are, is their assignment of steam beer as solely bottom-fermented. Clearly they state this, indeed Wahl & Henius state that lager yeast is a special type of bottom yeast. Kummerlander simply states that steam beer yeast is “a bottom-fermenting yeast”, but that’s clear enough. Buchner ditto. I find the area much less clear. To scientists and technical brewers after about 1900, classification was increasingly important, as of course today. Between 1850 and 1900 when steam beer was in ascendancy in California and still often made in rude conditions, e.g., without mechanical cooling of wort, such distinctions would have been less important.

It also serves as a good companion to Jeff’s post on Anchor Steam of a few weeks ago. It is settled. “Steam” was just useful techno-branding.

Speaking of early 1900s brewing, Ron posted an interesting piece on German WWI brewing constraints:

I’ve seen UK brewing records where ther’s (sic) the odd much stronger version brewed, which is then blended with weaker beers post-fermentation. The point being to get healthy yeast to be pitched into later brews. And that was when worts were in the 1020ºs, considerably higher than the 3º Plato (1012º) they had been forced down to in Germany.

And in more brewerio-historique news, Martyn has made a plea for today’s brewers to record what is happening during this pandemic for the future Rons out there:

…even though brewers have plenty and more to do just to try to survive right now, I have a request, as a historian: when this IS all over, or even before, if you have a moment, please, take time to record what you did, what you’re doing, to survive, what strategies you adopted, what changes you made, from organising home deliveries to turning your beer into hand-sanitizer. Because in ten, 20, 50 years’ time, people will be looking back at this and saying: “Wow – what must it have been like to have lived through that, to have tried to run a company, keep it going, while all that was going on?” And you can let them know.

Katie is taking sensible breaks.

For the double and as part of the Twitter discussion on the utility and limits of style as a construct, Ron has posted a challenge to identify which late 1930s British ales were branded at IPAs:

To emphasise the difficulty, nay, impossibility of splitting apart UK Pale Ale and IPA in the 20th century, I thought up a little game. It’s called spot the IPA. The table is of various beer brewed in 1938 and 1939. Some were called as Pale Ale and some were called IPA. Can you tell which is which? The IBU value is my calculation, based on the recipe. Got gospel, but at least a general indication of the bitterness level.

I am of the “style = branding” school of grump but many other well stated views are in the thread which may have started back here with Jeff (double) on May 10th… (who cites Ron which may make for a treble.)

And, if you squint, you can read Beth‘s contribution to Craft Beer & Brewing mag on the situation in Oakland. Excellent.

That’s it for now. Might have a couple of beer after work tomorrow. Now that the blood pressure is back down. Gotta watch out for bad habits in these times of stress. Keep writing and reading and keeping up with the chin uppitry. Check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. Thanks for stopping by while not leaving the house.

 

 

It’s Mid-May And Here’s The Thursday Beery New Notes

Here’s the real news since last week. I had to get the car battery jump started. Things have gotten so idle around here that the battery went flat. In spring. Not that you would have known it was spring with the temperatures but that is not my point. The point is the second biggest investment in my life is sitting there entering an entropic state, proving the one or more of the laws of thermodynamics. Or something. Fords. Go figure. Plus the other real news is that Max went to a bar and drank a beer. In Prague. Really. I think it is going to be alright after all. I did that last on the 6th of March. Seventy days ago or so.

What else has been going on? Work has been busy and drinks few so there has been a wee bit of a slide in my reading this week. Zoom meetings. All the zooming… who knew? One thing that’s being going on is that Robin and Jordan hit a one year anniversary of their podcast. Note: a word which is not about dealing with the residue left after a good pea shelling session.  I listened to the first at a ball diamond parking lot up north in Sydenham, Ontario. I’m listening to broadcast #52 as I type. This week, they discuss the local new world order of home delivery direct from breweries which reminded me of this news from California‘s Department of Alcoholic Beverage Control:

The investigation’s findings, posted as an industry advisory to the ABC’s website, say “the Department’s recent enforcement actions have revealed that third-party delivery services are routinely delivering alcoholic beverages to minors,” and that “many licensees, and the delivery services they use, are failing to adhere to a variety of other legal obligations.” The situation is being exacerbated by the pandemic because of “a marked increase in deliveries” once the state began allowing the sale and delivery of to-go cocktails and other forms of liquor in March.

Also in Toronto, Mr. B commented on the fiscal prospects a beer writer faces these days when contemplating a new book project:

HAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA… (breathes)… HAHAHAHAHAHAHAHA HAHAHAHAHAHA

Not unrelated, please tip more.

Conversely, there was a great splash out on the typewriter ink ribbon for Boak and Bailey’s #BeeryLongRead2020 fest-a-bration earlier this week and they posted a handy round up of seven of the submissions. A prize in the form of a bundle of books was sent to the best entry, Josh Farrington for his essay “Something in the Water“:

Some of my first memories of drinking come from those summer holidays. Sips of pungent sea-dark wine, acidic and overwhelming; a sample of gin and tonic, bitter and medicinal with a gasping clarity; and of course, beer – not ale, nothing my grandfather would touch – but lager, cold and crisp and gassy, a fleeting glimpse of adulthood.

Ah, the pleasure of the amateur pen. But if that were not enough to dissuade you from a career path, there was big news on the sensational front reported this week:

 To test this, we first compared a group of wine experts to yoked novices using a battery of questionnaires. We show for the first time that experts report greater vividness of wine imagery, with no difference in vividness across sensory modalities. In contrast, novices had more vivid color imagery than taste or odor imagery for wines. Experts and novices did not differ on other vividness of imagery measures, suggesting a domain‐specific effect of expertise. 

Modalities. Again with the modalities. Frankly, I have long suspected there was no difference in vividness across sensory modalities. You doubted me but there it is.

“How to Bottle Condition Beer” by Stephanie Brindley for the brewery tech services firm, Murphy and Son. Just the one. In case you wanted to know.

@oldmudgie offered a wonderfully reactionary, counter-reformation laced  call to turn back the clock by arguing that the pub smoking ban should now be reversed as part of the new world order:

It should be remembered that smoking continued to be permitted in outdoor areas because it was felt that there was little or no risk to others from environmental tobacco smoke. (The same is true indoors, of course, but that’s another matter). If people don’t like it, that’s up to then, but it seems a warped sense of priorities to be more worried about the risk from second-hand smoke than from coronavirus.

He also added that there is evidence that heavy smokers may actually offer some protection against Da Vid.  It is an evil disease that prompts you to save yourself by killing yourself.

Conversely, the anti-neo-prohibitionist Straw Man Society will no doubt have frothed at the mouth  over this interesting BBC bit on why you might be drinking too much during lockdown:

“In the moment, it feels like relief and we feel better,” explains Annie Grace, author of This Naked Mind: Control Alcohol. “Our blood alcohol level rises and things feel slower; our mind relaxes and there’s some disorientation and euphoria.” But the relief is transient, she says, as “20-30 minutes later the body starts to purge the alcohol, because that’s what the body does with toxins, and as the alcohol leaves our blood we start feeling uncomfortable and even more stressed”.

Not me. I’m off the bottle. Largely. Me, I am pumping up my immune system as fast as I can… and maybe now taking up a two-pack of smokes habit a day.

Care of Cookie, we learn that the scholars of the UK’s newspaper The Sun have taken a different tack on the issue of health and drinking and offered this regulatory suggestion from local Tourism Alliance Director, Kurt Janson :

“The urgency of the situation should let shops look at having outdoor seating areas – which is a permitted development – meaning you can just do it. Or you could change planning rules to shut down streets in the evenings. He also explained how pubs in less-populated areas could reopen: “Pubs could open back onto fields, especially in rural areas, and use farmer’s fields to increase the footfall.”

Farmers fields! Filled with newly heavy smokers trying to cope with their new smoking habit as well as their new habit of sitting out in a farmer’s field.  Better than out behind a disused railway line, I suppose.

Rather than such neverlands of past and/or future, Jeff has been writing more about the now:

One of the challenges of this moment is uncertainty: we have no idea—we can’t know—how long this will last. It’s impossible to guess when I’ll be able to sit down for my next pint of draft beer. Those two months feel simultaneously like ten years and also ten minutes. It’s a disorienting time, made all the more so because we don’t know how long it will last.

That’s all for now. Is it still now? Now. And in seven days it will be a week from now. And now again.* Meantime, keep writing and reading and keeping up with the chin. Check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Thanks for stopping by.

*Being early Gen X, this all makes perfect sense to me.

 

 

 

Not So Much The “Tra-La It’s May!” Edition Of Thursday Beer Notes

A short edition this week me thinks. It has been another odd week, weeks which are each in their own way odd unto themselves. This week “murder hornets” were the new form of crap the planet has offered up – except they make a tasty snack. And Cinco de Mayo came and went but some Mexicans were not even able to get to their beer. Not essential. A few more things are opening up here in Ontario. Jordan noted that cideries are now suddenly relieved of an arbitrary five km limit on direct sales. Jeff is still posting photos from his walks about Rye which is another form of relief.

Tomorrow being Friday, 8 May, sees is the return of #BeeryLongReads2020 care of Boak and Bailey. Me, I am not looking like a likely participant myself given I have nothing to write about and no energy to write the noting that I have to write about. So I look forward to a good read. Me. Selfish. Keep an eye out for the roundup of last Friday’s revival of The Session over at Fuggled, too.

Jeff’s take on the homebrewing machine that is no more is pretty much my take: “I never understood the appeal of these things.”

PicoBrew, the homebrewing appliance startup based in Seattle, is effectively shutting down the Spoon has learned today. Back in February, the Spoon broke the story about PicoBrew entering the Washington State bankruptcy process in the form of court-managed receivership. Earlier this month, we uncovered news that the company had put up for sale via auction what looked to be most of the company’s warehouse and PicoPak assembly equipment.

Note #1: not a victim of Covid-19. Note #2: these things have been failing for at least 209 years. CBC TV’s archives have a bit from 1985 on the hobby. Spot all the clichés. Sweet Dave Line sighting!

Speaking of doing it all yourself, Seeing the Lizards has published a guide to creating your own private pub experience with theme options from the tedious to the fearful:

Unfortunately, even if you were allowed past the top of your street, there are no open pubs to go to (unless, nudge nudge wink wink, you “know” somebody).  But never fear – in one of the gestures of community spirit and generosity that this blog is famous for, we at Seeing The Lizards are providing you with an instructional guide to make your own preferred pub experience without having to leave your property boundaries and risk being fined by the fuzz.  And remember, getting those subtle touches right only adds to the sense of authenticity, as is imagining the requisite atmosphere.

This is interesting: “NEIPAs are killing the Ontario hop industry.” And this is the story about it:

Many growers in Ontario are now sitting on at least two years worth of inventory, and have to sell older hops at discount rates. Things have gotten so bad for some farmers in two of Canada’s biggest hop growing provinces—Ontario and British Columbia—that they’ve decided to get out of growing the product all together. “At the beginning there was a big allure,” says Brandon Bickle, an Ontario grower who has decided to shut down his hop farm, Valley Hops, after seven seasons. 

Retired Martyn notes a Covid-19 passing of someone I was fond of, David Greenfield, the keyboardist of The Stranglers:

At the age of 14 I furtively met an older lad in the corner of the playground at Cottenham Village College and handed over my 30p for an ex-demo copy of The Stranglers classic with that new wave late ’70s theme of Armageddon (See also : Atomic by Blondie and Luton Airport by Cats U.K.).

Jeff* has been at the front line of the Covid-19 battle, publishing first-hand reports from brewery owners, like this on the struggle one faced to get part of the Federal small business support funding:

After contacting every business person and bank I could think of, there seemed to be little I could do. Our company was stuck with our existing big banks who didn’t seem to care. Meanwhile I was reading about Ruth’s Chris, The Lakers, and Shake Shack. I was so angry and did my fair share of yelling at my computer. I can relate to Van Havig’s post and have not been the best person to be around the last few weeks.  I feel bad my family had to put up with me.

Brian Alberts took the opportunity to compare today with the Spanish Flu of a century ago for GBH through the lens of the the competing forms of crisis that faced Wisconsin:

Milwaukee’s leaders stepped up in a crisis, and largely handled it well. But, for the city’s brewers and saloonkeepers, this wasn’t the only battle to fight. From a business standpoint, it probably wasn’t the most important battle in the fall of 1918, nor the second, and maybe not even the third. After all, when the President criminalizes your beer supply, a university threatens to shut you down completely, the Senate tries to brand you a traitor, and a pandemic ravages your community—all at the same time—how do you decide what takes priority?

A few interesting notes in this trade article on not getting stuck at the “off-flavour stage of sensory training but I am not sure about this:

“It is important to revisit brand flavor profiles as they change and evolve according to consumer preference, and I do think that brands really should evolve,” says Barr. “I’m not a believer that brands should just maintain as they are out of some kind of philosophical reason. I do think they need to be updated, and incremental changes should be made based on the palate of your consumers, because it is changing and developing.”

Don’t like that idea. While it is true that the hallmark of a good brewer is how to make the same beer out of ingredients of differing qualities, it is odd that the idea of “brand” should not be fairly closely tied to a certain flavour profile. If your creating brand loyalty, don’t dilute it with changes that can be perceived… and often perceived by the customer as cutting corners even if the intention isn’t quite that.

Well, there you go. Not a tome but not haiku either. Keep writing and reading and keeping up with the chin. Check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Thanks for stopping by.

*for the double!

These Are The Mid-April Thursday Beery News Notes

Do we really need more beer? Olive Veronesi from Pennsylvania did. I’ve had five boxes of beer delivered over the last month or more as well as a case of wine. All local. But Olive wanted Coors Light. Olive got her beer. Direct. Everyone and everything is rearranging supply chains. New things are starting up here and there but work is stopping elsewhere and folk are furloughed. Thankfully, no 1949 pub cars on trains yet.

The Brewers Association has cancelled the World Beer Cup and taken the clever step of turning all samples into sanitizer:

With a warehouse full of beer slated for a canceled World Beer Cup competition, the Brewers Association had a dilemma—what to do with the beer. With social distancing measures and distribution laws in place, returning shipments infeasible, and inability to refrigerate the entries long-term, the options were limited… On Monday, a handful of Brewers Association staff and volunteers, led by BA executive chef Adam Dulye, began emptying thousands of cans and bottles of competition beer into 275 gallon totes and delivered the first batch of 1,500 gallons to the distilleries.

Beer judging is a bit like the dis-unified world title boxing organizations these days. Apparently there is also a thing called the World Beer Awards. They are not as of yet turning the beer into san-zi-hizer.* Think I will invent the World Beer Awards Cup.

The question of rat fink etiquette in these troubled times was the basis of a story coming out of Kent in England which was explained a scene in a local beer garden in this way:

“The same four members of staff have been working at the pub during the lockdown and we have been very strict on that – we have too much to lose to make mistakes. They were sitting down to eat their lunch, hence why they were not wearing gloves at the time.”

My take is, unfortunately, this was a clash of reasonable actions. The pub stays open to serve the community in as safe a way as possible and community members need to know it is OK to ask if the actions of others are keeping everyone safe.

Retired Martin provided us with a similar session from the pre-times but with one difference: more drunk members of the affluent end of society who prove that ai nice country pub garden is “where you get the upper-class intoxication the middle-classes just can’t pull off“!

From brewing history, a lovely tale from the early days of the new American republic of the first elephant that sailed to the USA in 1796 – and her love of beer:

…the America was reportedly understaffed and under-stocked. Halfway through their trip, Crowninshield and his crew ran out of clean drinking water and were forced to give the elephant a dark ale, or porter, which is a heavy liquor made with browned malt. Other stories report that Crowninshield charged his New York spectators 25 cents to watch the elephant uncork and drink the dark beer…  the elephant uncorked the bottles with her trunk and would consume 30 bottles of porter a day.

Speaking of history, the Tandyman has been rummaging through his safe house and posting things he finds in storage – like this early reference to trendy new hazy beer from twenty years ago:

Today’s breweriana comes under the heading “Things I didn’t know I had”. A spirited defence of hazy beer by @marblebrewers.  Not dated, but I’m guessing around Year 2000. Happy to be corrected. 

And if you go back another 14 years, you will find the time John Clarke wrote about – a 12 pub crawl through Stockport in 1976:

I edit an award-winning local CAMRA magazine called Opening Times.  It was launched in June 1984 and has continued with only a couple of minor breaks (including the current one!) even since.  However this isn’t its first incarnation. A previous Opening Times appeared from around Feb-March 1976 to June-July 1977 and that’s where we are going today.

And speaking of more history, Gary has posted an interesting series of posts on British beer and British Burma:

Turning to the Second World War, beer again produces a story so outré one thinks only a novelist could have conceived it. It is the so-called mobile brewery introduced by Lord Louis Mountbatten (1900-1979). He was Supreme Allied Commander, South East Asia Command, between 1943 and 1946. This brewery is specifically associated with Burma, although it may have been fielded elsewhere. The beer was intended for forward fighting units, not rest and recreation centres or other rear areas.

We had a nice email chat and discussed lentils.

Still with history, a beer jug from British North America in 1766, noticed care of Craig’s sharp eye on Facebook.

Last week, Ed posted something I like, something of a recent memory, a trigger for a good pointless argument:

In these difficult times it has been encouraging to see many people return to beer blogging. But there has been a noticeable lack of pointless arguments, which as we know is what the internet is for. So you’ll be pleased to hear I spotted in article in the IBD magazine where a German brewer gives his views on extraneous CO2. Always good for a pointless argument that.

Lars posted about a similar technical issue without all the argumentation – mainly because he used three options to figure out how to brew keptinis:

I visited Vikonys in Lithuania and saw how the Lithuanians there brew keptinis. The basic idea is straightforward enough: do a normal mash, then bake the mash in a huge Lithuanian duonkepis oven to get caramel flavours by toasting the sugars in the mash. This is important idea, because it’s a completely “new” type of brewing process that creates flavours you cannot make with normal techniques.

The hot news of the week is that the #BrewsBrothers show on Netflix really sucks. Jonathon started with this:

Just watched an episode of Brews Brothers on Netflix and if you value your life and the minutes you have left, you should probably use that time to watch anything else. Anything. You could go outside and watch bugs have sex or just lay face down on the ground and watch that.

We are told. It is garbage. Mr. B made it through 8 minutes and 38 seconds. I shall not bother.

And finally, Jordan spent time this last seven days of favorite pubs he is missing and included one of mine… and included a picture of me at the Kingston Brew Pub!

I’m fairly certain I had Dragon’s Breath Pale Ale for the first time in 1996. I would have been 16 at the time, and while I’d love to tell you that it was a moment when the heavens opened and Gambrinus reached down and tapped me on the shoulder, but really, I was more impressed with the lamb burger.

I take my lamb burger with blue cheese there.

Another week in the books. Remember there is more out there. Keep writing and keep reading. Check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Laters!

*As known chez nous.

The Times Are Really Too Serious For The Thursday Beery News

I am not sure what exactly struck me about the two images I have placed side by side above this week as Jeff took a moment to be silent as I fret and bathe my hands in sanitizing stuff. To the left is a photo from the Facebook page for Belgium’s Oud Beersel and to the right we have a moment shared somewhere of Dan of the Brewery of St Mars of the Desert. Lovely. There are certainly common aspects of the colours and massing within the images. But what each of which really spoke to me was about such excellent things not being as we expect them to be. Lambic from a cardboard box. Goodness from a jug.*

First off, what a whalloping take on beer festivals was offered up by Ben this week:

…there might be no character more reprehensible in this industry than the craft beer festival organizer. Even we lowly beer bloggers, with our distended bellies full of free barrel-aged stout and our shoulders slouched from years at an overheating laptop that’s rendered our genital useless, will look upon the shady beer festival organizer and, with hate in our hearts and complimentary cheese in ours mouth, rightfully share our open disdain for this unique breed of leech.

It has always surprised me that while Ben exists on the planet it is I who have been labeled as “good beer’s community curmudgeon” or “the planet’s #1 naysayer.” Don’t believe it. This post of his goes boom when it hits the floor with facts flying in all directions. I, as dear mother always said, am nothing in comparison.

Somewhat more subtly but still in the realm of pulling the band aid off with one sharp tug of the child’s quivering arm, Jordan wrote about Mascot, a Toronto brewery this week:

From my left, Trevor asks at one point, what makes one of the guest taps an Old Ale. Old Ale does not come up much, and never had much cache in my experience. There’s not really a satisfactory answer from behind the bar on that point, and Trevor speculates for a minute about what it might be. It’s at this point that I realize that I’m not having any luck looking up information on any of the beers on offer. The website offers lunch, brunch, and dinner menus, but no tap list. You can download a product list from the website, but it is dated April 2, which puts it at at least 49 weeks old.

Yeowch. And when a principal of the brewery shared on FB that “in the process of changing the beer program and educating the staff more” Jordan replied “I am actually surprised no one got back to me when I gave them 24 hours notice.”

Jordan also had an excellent interview with the national broadcaster on the effects of Ontario government policy.* Which leads to a question or two. Especially when combined with Ben’s post above. Why is no one else noticing this stuff? Are writers in your area also taking the dumb parts of beer culture apart? Or is this just a new blip here in a place to stand, a place to grow? One possible reason raised in a side conversation is that the state of craft beer has gotten to the point that the beer itself is now not that big a part of the calculation. The taproom, the beer label, the music, the pairing… it’s all about not-the-beer. Who speaks for the beer anymore? Not sure. I left a comment at Stan’s that is not unrelated that I am plunking here to remind me to unpack it a bit more:

I think I’ve decided upon a theory that works. Craft is not longer the era many brewers are in now. The glass of handmade was abandoned long ago. We are now post-historical in the sense that Nietzsche wrote about. Sheer capability to do anything is what is being explored. We don’t like that feeling, the abandonment of the system. We all know that milkshake IPA is not an IPA but we desperately hand the three letters as a suffix. We need connection even when the whole point is breaking connection. So too how beer writers comment on White Claw as it it’s something other than another alcopop. Historians and commentators exist to explain context. Context is now irrelevant.

Moving on, as Covid-19 fills the news, there are somethings to note. First, as Carla Jean points out, breweries should not be branding any beer about a killing strain of infection as a baseline principle. Of course, morons immediately slagged her for the suggestion. [Because craft is special, right? And filled with good people.]

Next, in the general area of what I call the Balkans, Prof. Todor Kantardzhiev, director of the Bulgarian National Center for Infectious and Parasitic Diseases explained something that I had not known:

When contacted with the virus by the third day, the person may not be ill but spread it. It is not yet known how to spread how close the contact should be. The coronavirus is highly susceptible to disinfectants. Dies very quickly from alcohol. “Regular hard drinkers are much more protected! ” he added.

Interestingly, a few Balks to the west, Serbian government leaders were saying not so much the opposite as pretty much the same thing backwards… maybe:

President Aleksandar Vucic seized on questions about the efficacy of alcohol applied externally to kill the virus to make a joke. “Once again, I joke on my own account,” he said. “After they told me — and now I see that Americans insist it’s true — that coronavirus doesn’t grow wherever you put alcohol, I’ve now found myself an additional reason to drink one glass a day, so…. But it has nothing to do with that alcohol [liquor], I just made that up for you to know.”

So, who to believe? Dunno. But, yes, #tuttoandràbene.

Somewhat related, this image to the right was attached to a tiny tweet about the politics of quarantines in 1721 London:

In late 1721 the common council of #London complained to #Parliament about the Quarantine Act, which they claimed “affected ‘not only the rights, privileges and immunities’ but also the ‘trade, safety, and prosperity of the city of London’.”

Click on the image and have a look at the drinking scene in the lower left corner. Looks like a tiny beer fest, everyone properly staggering. Except those are getting cancelled, too.

Elsewhere and without thoughts of contamination, NHS Martin directed us to a new writer this week, Blackpool Jane. While the focus is on the fitba, there is beer afterwards such as when:

We managed to secure an outdoor table and sat back and relaxed with some great beer, watching the world go by and simply enjoying Blackpool and each other’s company.  We had planned to take in the Queen tribute band at the Marton Institute Beer & Music Festival, but we simply couldn’t bring ourselves to leave this idyll.  I enjoyed three pints of the delightfully-quaffable Potbelly Beijing Black before tucking into a Chicken Panang Curry, with a couple of amarettos for dessert. 

Short takes:

When your turn for the mandatory isolation order comes along, don’t forget there is more beer news every week with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. Check them out.

*Update, Dec 2021: just for posterity, the weird but no doubt Covid panic induced butt hurt in the comments was over earlier wording “Flavour from a jug of juice” which I really never should have edited out.
**For the double!!

Fine… It’s March And Here Are The Thursday Beery News Notes

I thought the new month would have made a big difference. But a couple of twelve hour days in hard black shoes and a snow squall meeting me as I got off the bus that finally made it through rerouted traffic and, well… well… well, at least it ain’t February any more. Let’s see what is going on!

First, there was much fretting in Engerlant over the shadowy Portman Group issuing an edict against a beer label. Now, I’ve beer posting about the shadowy Portman Group’s edicts since at least 2008 so I don’t really care that much now. But the fretting of others was remarkable. SIBA objected to the lack of much due process. The BBC covered it like it was an actual news story. Martyn wrote: “Running with Sceptres is not the ditch to die in over the Portman Group and its bans…” and then wrote more. Folk were cloyingly superior, spitting angry and even spent all the rent money. Pete went all Pete and shouted from the barricades that we need to “…check out the beautiful, sometimes strangely moving, artwork.” See, that is my issue. To me, that label on the can looks like panels stolen from a 1950s Rupert the Bear book.  And me, I don’t buy beer for the artwork and especially not Rupert the Bear rip-offs. In fact, if the art is too good, I assume they are cutting corners on the actual brewing resources. The money can only be spent once after all. Watch yourselves out there.

In another chapter of the tale how craft goes bad, we learned that Goose Island tri-packs with bottles of 2017, 2018 and 2019 Bourbon County stout have been marked down in the US Midwest to about 20% of their original inflated price. Imagine how many casks of the 2020 and even 2021 are sitting there in brewery warehouses… err… cellars with operating managers knowing how little it is really worth now. With such bad value, maybe they will be candidates for that #FlagshipFlotsam* thing one day.

In yet another sign of craft’s collapse, I had originally thought that this was a parody post from Ben, the tale of a overly-branded vegan brewery in Toronto shutting:

It’s like gentrification on human growth hormones, delivered by “The 5700,” a company that “manages a growing portfolio of lifestyle and entertainment brands that live online.” Now excuse me while I clean up the rage-induced blood-vomit typing that phrase has induced. Vegandale Brewery, which seemed to actually just be a coat of paint and a new name for the main floor of the existing Duggan’s Brewery, who officially moved to the basement of the location six months ago, wasn’t helping the image of veganism. Vegandale Brewery launched with the slogan “Morality on tap” and poured beers like Morally Superior IPA and Shining Example Stout. Yikes.

One last bit of endtimesy-wimsey news from CNY:

The Gordon Biersch Restaurant Brewery in Destiny USA closed today, joining a growing list of locations the national chain has been shutting down across the country. The brewpub — a restaurant with an attached brewhouse — opened in the Syracuse mall in 2012 and occupied a space on the first level, near the Hiawatha Street entrance.

I went there once as the family shopped out in the unending megamall for transitory branded objects. I came away with no actual recollections of the experience. Apparently, I was not alone… or at least not as alone as the bartenders were.

More in line with the “get in line” section of the news, I was glad to see this bit of law enforcement in Ontario’s news this week:

Jason Fach, 38, pleaded guilty to impaired driving causing death in December. An agreed statement of facts says that he had had four 20 oz. beers in a little more than an hour at St. Louis Bar and Grill the night of the crash. Fach has been sentenced to six years in prison. On Feb. 28, police announced that they had charged the restaurant, its owners and two staff members. The charges include selling liquor to an intoxicated person, permit drunkenness on licensed premises and failing to facilitate inspection. Under Ontario law, an establishment and its ownership can be held responsible for overserving someone.

The liability of a licensed establishment is distinct from social host liability in which responsibility is much reduced here in the land of the maple and the moose.

On another sort of establishment in another land, Retired Martin posted a lovely photo essay, a snippet of one of which sits above, on a very specific topic this week:

“Should it be open ?” I asked the chattiest of the group, all of whom had OS maps in plastic wallets round their necks. “Oh yes, I phoned them up before we set off. They SAID they’d be open”. Hmmm.

Even more elsewhere, it was Icelandic Beer Day last Sunday.

A nice posi-post of a piece on a lager was sent out via the internets by Pellicle this week:

Thankfully, there was Keller Pils, a lemon-bitter pale lager from Bristol brewery Lost and Grounded. The first barely touched the sides: one gulp, two gulps, three gulps, gone. The second, golden and glistening with condensation in a Willi Becher—a classic straight German glass that tapers elegantly towards the top—took longer. It was crisp but rich, toasty and bitter, direct and deeply rewarding.

One problem with these sorts of nice posi-posts is how they remind you of other positive experience unrelated to the subject matter. I can think of fifty other beers that have happily let to “one gulp, two gulps, three gulps, gone” which is not, I suspect, the point of writing about a particular thing. I did notice the pretty can, however. And this rather honest comment from a co-owner of the brewery:

“It’s like a Rubik’s cube, you know?” Alex says. “It’s about the branding. It’s the communications. It’s the quality of the product. It’s about people out on the road talking about it. It’s about how you work with the wholesalers … it’s all sorts of everything.”

And speaking of nothing in particular, here’s an interesting bit of spam by email:

I am the marketing director for Jolly Pumpkin Artisan Ales. As you may know, Jolly Pumpkin is an all wild, oak-aged brewery. We are announcing the launch of a new canning line for our wild ales and thought that your readers might be interested in the news. The first beers off the line will be year-round favorites, Bam Bière and Calabaza Blanca. We will also be canning Hyrrokkin, the first release of a new fruited seasonal saison series. 

Jolly Pumpkin in a can! Long term readers will recall when I spent a happy late afternoon in the company of owner/brewer Ron J back in 2007 when beer bloggers were still unique enough to not have the parking lot lights turned off and all the doors locked when one showed up to check out a brewery.  Now they sell the stuff in a can. Pretty cans. Life comes at you quickly.

Speaking of the most fabulous thing I heard related to the drinks trade this week…

The bartender at the Radisson Kingswood Hotel in Hanwell, near Fredericton, helped deliver a baby in a snowstorm on Thursday night. Storey said she got the call when she was closing down the bar for the night. “The person who works the front desk, Nick, comes over and says, ‘There’s someone having a baby in our lobby,'” said Storey. “At first I thought he was kidding.”

That’s enough. Once a child is born we have hit peak beer news for the week. And remember, if you want more beer news, check out Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. Check them out. They are like blogs but with people speaking and saying “umm” a lot instead.

*…which is still really better than #JetsamJanuary if you think about it.

The Thursday Beery News Notes For When Craft Gets Redefined Again!

Well, it really hasn’t been redefined – by it may as well have been. Tom noticed this image this week:

In this supermarket, cases of hard seltzer dominate the floor of its refrigerated beer aisle. 

Except it isn’t really just hard seltzer. It’s a cheap ass canned booze called Truly made and sold by the promoters at Sam Adams beer, right? Moo. Lah. Well, someone has to have money, right? Not you, of course. You believe there’s no money in craft. I didn’t write my comment back as any sort of serious prediction but if the day comes that the US Brewers Association allow this stuff as “craft” well you heard it here first.

What else is going on that’s a bit unsettling? I find this meme* about your dream job in beer odd. First, when did all the writing about beer become so trade side? Who the hell wants to actually work in beer? Beer is about the sitting and the not working. (Maybe not really paying attention seems to be part of the gig these days.) My dream job in craft beer? Good pay plus high health and safety standards along with job protection. And a union card. Like that is ever going to happen.

Josh Rubin** has a story in The Star on troubles at Ontario’s brewery former monopoly’s retail side:

Molson Coors and Labatt each own roughly half of TBS, with Sleeman Breweries owning a small percentage. In 2016 under pressure from the provincial government, TBS offered independent craft breweries “ownership” stakes without financial obligations, and a place on the board. Jeff Carefoote, owner of Toronto’s Amsterdam Brewery, which is a TBS “owner,” said he hadn’t previously seen a shortfall. “I certainly haven’t seen anything like this since we’ve been owners,” said Carefoote.

There is a suggestion that the retail operation might go away. The main reason E.P. Taylor configured it the way it is now, however, was on the wholesale side. He considered breweries competing on things like trucking costs waste. Smart guy. There’s a dream job in beer I want. I want to be E.P. Taylor.

“Wow. Secrets of the maltsters. c1911.”

In the U.S. of A., C.B.S has done some investigatory investigations on why booze costs a lot:

The first stop: a North Dakota barley farm that has been operated by state native Doyle Lentz’ family for over a century. The grain harvested from the cold northern plains could eventually make its way into a pint of beer or a glass of whiskey. “I make about a penny a beer,” Lentz said. He said it was about the same as what his grandfather made during his time running the farm. “I’m pretty sure if your cost of your alcohol’s going up – probably not happening out here in North Dakota too much,” he said.

Damn. I was hoping to blame the farmers. Lew rightly points out the research seemed to be a bit limited: “[a]ccording to the people in the supply chain, NO ONE is making more money off the huge increases in the cost of a drink at a bar.” Someone is making money. It might be disbursed but follow a few drinks owners and upper staff on Facebook and you get to see the holiday homes you paid for.

Speaking of being co-opted for the benefits of the ownership class, did you notice this floating around social media this week? Apparently BrewDog wants you to go neaten up their shelf displays as if you care? I’d rather stick nails in my eyes that do volunteer shelf stacking like some cheese eating school boy*** just so the brewer can’t require the distributor doesn’t pay for this part of the supply chain job. BrewSuckers.

I couldn’t care less about anti-health advocacy on behalf of brewers… but Martyn does so here is the link.

Jeff wrote about the importance of branding but I am not sure I agree:

Branding and marketing is hard. It requires a global perspective, one that touches on sales, marketing, product development, distribution, packaging—really, it touches every part of a brewery. Done properly, it becomes an integrative exercise that brings these pieces together. The problem is that most breweries don’t want to devote the time to such a big project, and so things proceed piecemeal, and the brand develops in a shaggy dog fashion with no strategic purpose.

See, to me the 10,000 brewery world means that thinking globally is what makes you a BrewSucker. Beer is now becoming like the local bakery. You go there because it’s good. One reason beer and food pairing, that darling of a decade ago, failed so miserably is those paid PR folk pushing it were trying to analogize to Michelin star restaurants. It isn’t. It aimed to high. But a good neighbourhood bakery? Good beer can be that. And branding won’t help if the cheese scones aren’t any good or cost too much.

Mudgie wrote in praise of boring brown beer in support of a few observations by John Keeling like this interesting one:

He also makes the important point that “CAMRA was formed to save the great beer that was being brewed and not to get people to brew great beer.” It’s often claimed today that CAMRA’s primary objective was increasing choice, but in fact this represents an attempt to rewrite history. In the early days, this was definitely not the case. Real ale was felt to be under threat, and so the core purpose was a preservationist one, to champion the beers that were already in existence, encourage people to drink them and spread the word about where they could be found.

Tradition! So sayeth Topol. Speaking of which, Matt was a bit unhappy on the idea of “beer that tastes like beer” but beer that tastes like beer is a valid concept. My point being that “beer that does not taste like beer” might also be a valid concept, just one for others. Not me. Truly.

My hero Jancis was writing about sustainability and wine and noted one particular culprit in this tweet:

Wine producers could make MASSIVE impact on carbon emissions if we communicators could successfully re-educate consumers about glass bottles. Handful of international wine writers travelling by train and boat ain’t going to do it alas…

What is the evil unsustainable practice in craft? (You know, other than the pay, the health and safety standards and the lack of union cards.) I’d say trucking. The idea that we need west coast North American beer trucked across the continent to compete with good local product is weird. Big craft? Big evil craft.

Jordan, who wrote me just today in realtime of a less than charming cider that tasted like pig shit, has again proven the joys of coming into a point in life with a comfortable income and written freely about Toronto’s Rorschach Brewing, unburdened by thoughts of risks he might pose to future gigs, unshackled by obligations past:

It seems to me an interesting reversal of fortune for the Rorschach brand. At the time of launch, the lineup of beers all drew their names from the world of psychological concept. The Rorschach inkblot test itself is designed to reflect the patient’s state of mind; the kind of thing a Hollywood movie might use as signification for diagnosis. The names were in some cases quite clever. Take Icarus Complex: A Double IPA with Kiwi and Lactose, named for a condition in which spiritual ambition is thwarted by a personal limitation. Ah, but a man’s reach should exceed his grasp, or what’s a heaven for? I don’t think much about Browning these days, unless it’s Maillard.

Again with the Maillard! BANE!!!! Otherwise, another excellent outing.

A tankard from Alchester (43-200 CE).

And finally, Lars found a lady in Chuvashia, Russia with yet another unique strain of brewing yeast and spoke of his work:

Just normal searching. Helps to know the Russian for “village beer”. Push absolutely every contact you have, over and over and over, until eventually someone helps you out. In this case, colleagues at work, and the Chuvashians I visited in 2017.

Neato. I went a hour to my east today to a cafe to drink my favourite beer, Bobo, and the brewer walked in. Sorta the same thing. Right? Sorta.

Well, that is enough for me.  For more, check out Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the  AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. What else? What indeed.

*pronounced “me me” as that’s what they really are all about.
**aka Canada’s Josh Rubin.
***…Gotta get up and take on that world…“