The Dreary Reality Of Those Disclosures

Even starting to type this post initially weighs upon me in my pre-coffee haze.* Really? Has it come to this? Thinking about beer writing again? I suppose I am somewhat insulated from the quandary by being well past it. Few people consider the comfy role of the post-popular writer. Sure, it is as much a self-imposed circumstance as one caused by market forces but I am decidedly not as interested or interesting as I once thought. Yet… does this not also free me up? I mean, I actually like to think about ethics, having written codes of conduct and advised regularly on how to keep on the right side of many lines. Actually, you know, working with the stuff. Still, I’ve liked to keep away of such things around here… at least since around 2008. Haven’t I? But, then, Jessica and Ray today sent out a newsletter this morning which contains this:

A couple of newsletters ago we wrote about disclosure, advertorials and so on, suggesting among other things that beer writers and bloggers ought to make a statement of ethics on their websites so that readers know where they stand. We’re pleased to say (though we take no credit for it) that a few such pieces have shown up since… You might not personally agree with the positions those writers or organisations take in each case but setting out a position is in itself an ethical act. Good stuff.

First ethical question. I am under the simmering impression that what happens in a newsletter is supposed to stay in a newsletter. While publicly shared with subscribers, it’s not pasted on the front page of a blog. But their newsletter isn’t like.. those other newsletters. It’s actually interesting. And anyway I take comfort in Canadian law that lets me post the content of others for matter of review and, especially, given I am citing and quoting for purposes of exploring an idea I am also comfortable that I could not be giving offense. But I did not ask permission. Out of a principle founded on the marketplace of ideas.

Which is an interesting turn of phrase. The marketplace of ideas. There has always been a sort of an Edwardian Olympics aspect to writing about beer – particularly since the advent of blogging over a decade ago. It has gurgled beneath this topic without the manhole covers ever being lifted. Because good beer is an accessible joy juice topic it invites amateur hobby writing interest. Because it is pleasant and compelling it drives the dreams of frustrated careerists. And because beer generates great gobs of money, it’s as ripe for allegation that the left pocket has been as directly sewn up next to the right pocket as any topic this side of knitting blogs – those hellholes of graft and corruption. Which is the core of the second ethical challenge: great opportunity lays all about us. And – given great names in beer writing have accepted exclusive sponsorship and content creation contacts from large breweries – not a hypothetical.

So, they often write disclosure statements as Ray and J’ rightly encourage. Great. If you had subscribed to the B+B newsletter you’d even know which great examples of these statements they linked to. I pass on spilling the beans on that. Not because they are not good examples but because they are just the start of your job as reader. What is great about these disclosures is they are big red flags with the words “Start a’Judging NOW!!!” pasted upon them. See, once you know who took the Carlsberg money or the flight to an personal attendance with Jim Koch then you know why the articles that follow are so often plump, dull and somewhat smarmy. Honestly, nothing is as bad as the post-disclosure post. As enthused as the plagiarist who lifted his text from Peter just back from Damascus. Laced with horrible conceits like “the colors in the morning were orange and magenta like a sherbet” – all combined with an earnest hope that somehow transparency creates nobility. It doesn’t really, does it. Just a bit more honesty. Like that honest dot of marmalade on the tie of the man who was just at the hotel’s breakfast buffet. The mark is upon it.

Me? I think of reading this sort of writing like I think of drinking a brewer’s beer. I don’t need to know the samey opinions and self-reverences of the brewery owner. Some see it as wizardry to cut and paste what’s offered but the fact is their either beer sucks or it doesn’t. It speaks for itself. Same with writing. I’ve seen economic development webinars which include Asheville consulto panelists so, having heard them, I now assume every story pitch on that town’s beer scene comes with a flight and a hotel booking. Similarly, once these disclosures are made – once the ever thin argument that “journalism has changed” is trotted out – from there on out the presumption that each post offers invention gets replaced with the expectation that somewhere a PR strategist munching on his morning’s toast is pleased. Another job well done.

Remember: there is nothing wrong with this. These days dabbling in boosterism for one sort of benefit or another is pretty much within the range called norm. Until this era too has passed** I say “Viva the Freelance PR Apprentice!” Welcome to the marketplace of ideas. Somebody has to do it, its a reasonable step to something else and not everyone can actually be original. Has my understanding of good beer ever been increased by a post-junket essay? Can’t think of when or how. But thanks to the disclosure statement I can place my expectations in the appropriate context as I start my reading. And it is all about me – we the readers get to judge, not the writer. Gotta be careful. Think of this, too. Will the opposite lift its head one day soon, a bit of benefit flowing to slag a competitor? Does it happen now? Bet the knitting bloggers do it.*** Now, that would be interesting. And to much the same effect. Just directed messaging.

*I picked this up, half written up after work. Edited it for niceness.

**Please let it pass so that the promised silver age of beer writing may begin.

***Knitting bastards.

Nigerian Government Questions Silly Beer Health Claims

Is it fair to say good luck seeing this sort of puffery questioned in North America?

The Council, in a letter signed by its Director General, Mrs. Dupe Atoki, listed some of the claims, which include that beer is not an alcoholic beverage and that if taken regularly and in moderation has many defined nutritional and health benefits and can indeed be part of a healthy life style. Other claims by the company also include that “beer consumption has therapeutic qualities such as prevention of kidney stones, increase in anti-oxidant activity in the body, reduction in the risk of heart disease and blood pressure management”. The government agency expressed its reservation that the claims “in effect suggest that beer is a health drink and have the potential to lure unsuspecting consumers into unwholesome consumption of the product”…

I kick myself often and especially when I don’t note down good sources of information – especially those that I will only realize later I need. A few weeks or months ago, Maureen Ogle tweeted a link to a very sensible medical article which described how the entire problem with health claims related to beer is that they were not holistic, that they did not seek to explain the entire set of effects on the arc of a drinker’s life. I saved it not. What was the point? I just end up shaking my head when beer consultant types make these sorts of claims. But it looks like the Nigerian Consumer Protection Council is taking it seriously and is on the track, investigating claims by Nigerian Breweries Plc on the nutritional, health and therapeutic benefits of beer consumption.

The Sensible Regulation Of Beer In New Netherlands

 

nnlease1640sA portion of a 1640s lease to Philip Gerritsen of a house to be used as a tavern. Click.

On the 22nd of March 1639, Cornelis van Tienhoven, secretary in New Netherland on behalf of the General Chartered West India Company received Gillis Pietersen van der Gouw, a 27 year old master carpenter who gave an account of the state of development in the colony by describing what buildings had been erected during Director Wouter van Twiller’s term on the island of Manhattan. Van der Gouw included in his report the building of an excellent barn, dwelling house, boat house and a brewery covered with tiles on farm No. 1. Van Twiller leased these lands in 1638 for two hundred and fifty Carolus guilders, payable yearly, together with the just sixth part of all the produce with which God shall bless the field. Beer would have been part of the produce.*

Director Van Twiller arrived in 1633 to run the colony in a time of great optimism and construction. The Hudson valley merchant community already had the character of an “independent sovereignty” more than a company doing business.

It owned one hundred and twenty vessels, ranging from three hundred to eight hundred tons burden, all fully armed and equipped; and employed between eight and nine thousand men. More than one hundred thousand guilders value in peltries were exported during the last year, and nearly the same quantity this year, from New Netherland. It is not surprising, then, that Van Twiller’s plans were on an extensive scale. The chief essential to the prosperity of the colony still lacked, nevertheless. Scarcely one solitary agricultural settler had been, as yet, sent over by the company, to fell the forest or reclaim the wilderness.**

The beginning of brewing on Farm No. 1 was the start of a relationship that lasted on those lands into the next two centuries. It ran directly north of the company’s garden outside the fort, from what is at present Wall-street, to Hudson-street, along Broadway in the city of New York; and went, in the time of the English, successively by the name of Duke’s farm, King’s farm, Queen’s farm. Now the site of Tribeca and the World Trade Center, it includes the lands developed in the first half of the 1700s by the Rutgers and Lispenard clan. It includes the 1760s export oriented brewery of Harison and Leadbetter and their successors into the 1800s before the good water disappeared. Legal right to the land meant control of the grain and the wealth brewing inevitably brings.

The reason for that long lasting success was, as it is today, the sensible regulation of brewing and beer consumption. Very early on in the New Netherlands experiment, the functions of grain growing, beer brewing and tavern keeping were separated and kept separate just as they were in the Netherlands. Then as now there was too much money and power inherent in the trade to allow it all under one hand. And there was too much danger in allowing it to all go unchecked. Yet, access to beer was a cultural key for the Dutch to the entire colonial undertaking. So, good laws were put in place. The most obvious sorts of laws are, like the above, the leases and transfers of land. Beer needs land. On 20 July 1638, Director General Kieft entered into a lease to one Jan Evertsen Bout for the New Netherlands Company’s farm at Pavonia in what is now New Jersey. The rents were quite specific:

For which Jan Evertsen aforesaid shall be bound yearly during the term of the lease to deliver to the aforesaid Mr. Kieft or his successor the fourth part of the crop, whether of wheat or other produce, with which God shall favor the soil; also every years two tuns of strong beer and twelve capons, free of all expense.

Brewing was part of the farming process. And sometimes too good a part of it to leave with the farmer. On 26 August 1641, Hendrick Jansen agreed to sell his property to Maryn Adriaensen. The sale included a house, barn and arable land plus a barrick all associated heriditaments together with all that is fastened by earth and nail. Excepted from the dead by were Jansen’s brew house and two brew kettels, which he was required to remove and take away “at his convenience and pleasure.”***

Just as the law recognized and protected who controlled the land and equipment that produced the beer, the law also regulated who sold the beer. Many of these sorts of laws still exist – like the laws regulating the distance a bar can be from a church and the rules about disturbing the peace during services. On 11 April 1641 the Council of New Netherlands heard the following case:

Whereas complaints are made to us that some of the Inhabitants here undertake to tap beer during divine service and also make use of small foreign measures, which tends to the neglect of religion and the ruin of this state; we, wishing to provide herein, do therefore ordain that no person shall attempt to tap beer or any other strong liquor during divine service, or use any other measures than those which are in common use at Amsterdam in Holland, or to tap for any person after ten o’clock at night, nor sell the vaen. or four pints, at a higher price than 8 stivers, on pain of forfeiture of the beer and payment of a fine of 25 guilders for the benefit of the fiscal and three months ‘ suspension of the privilege of tapping.****

This is not to say that the Dutch of New Netherlands were prudes. Far from it. Church events could be laden with alcohol. On 15 February 1700, the last of the church poor in Albany died – Ryseck, widow of Gerrit Swart. The “onkosten“ or expenses for the burial and ceremony borne by the community was recorded. The event seems to have been a social one. In addition to 150 sugar cakes and sufficient tobacco and pipes six gallons of Madeira were provided along with one of rum. In addition, twenty-seven guilders were paid by the congregation for a half vat and an anker of good beer. A similar table was set when Jan Huybertse passed away in February 1707. He was one of the “nooddruftige” or the needy and church coffers paid out for 3 gallons of wine, one of rum as well as 18 guilders for a vat of good beer. In each case, respects were paid by the local believing community with a good send off and a good drink for those in attendance.*****

Away from the church, the scenes could get more haphazard and needed locking down by municipal ordinance. Prices were fixed. On 16 January 1641 Cornelio vander Hoykens prosecuted Jan Tomasz and Philip Geraerdy for having sold beer for two stivers higher per gallon than was allowed.† On 25 August 1644, in making his defence to a prosecution that he did not pay the proper rate of excise tax on his beer, Philip Gerritsen raised the fact that a gang of sorts was at large who demanded cheaper beer. The week before the brewers declared on the record that if they voluntarily paid the three guilders on each barrel of beer, they would have the Eight Men and the community about their ears. In response, the council of New Netherlands banned harboring or even giving any food to the leaders of the Eight Men.†† The threat of violence, just as today, could play out within a tavern – as was seen on 14 March 1647 when Symon Boot met Piter Ebel:

…after the aforesaid persons had fought together, that a piece of Symon Root’s ear was cut off with a cutlass, whereof the aforesaid Symon Hoot In council demands a certificate In due form, In order that In the future, If necessary, he may make use thereof. Therefore, we, the director and council of New Netherland, [hereby certify that the ear was out off with the] cutlass In question in the place aforesaid. We request all those to whom this certificate may be shown to give full credence thereto. In token of the truth we have signed this and confirmed It with our pendent seal In red wax, this 14th of March, to wit, the certificate given to Symon Hoot.†††

Rather than leave it to the law of fist and knife, the Council required the giving of proper evidence to substantiate events as set out in the complaint. Order was imposed. A particular form of regulation related to violence was the troubled relationship the Dutch had before establishing peace and alliance with the local indigenous population, not helped in the slightest by Willem Kieft’s decision to attack them without any reasonable prospect of winning let alone actual sufficient cause. On 1 July 1647, the Council stated:

Whereas large quantities of strong liquors are dally sold to the Indians, whereby heretofore serious difficulties have arisen in this country, so that it is necessary to make timely provision therein; Therefore, we, the director general and council of New Netherland, forbid all tapsters and other inhabitants henceforth to sell, give or trade In any manner or under pretext whatsoever any beer or strong liquor to the Indians, or to have It fetched by the pail and thus to hand It the Indians by the third or fourth hand, directly or Indirectly, prohibiting them from doing so under penalty of five hundred Carolus guilders, and of being In addition responsible for the damage which might result therefrom. ††††

Things came to a point that early on in his term as Governor, Peter Stuyvesant made a general proclamation on 10 March 1648 respecting a wide range of they ways beer impose upon public order. No new ale-houses, taverns, nor tippling places could set up without council’s unanimous consent. Tavern keepers could not sell the businesses and had to immediately report all altercations. They could not “admit or entertain any company in the evening after the ringing of the curfew-bell, nor sell or tap beer or liquor to any one, travelers or boarders alone excepted, on Sunday before three o’clock in the afternoon, when divine service is finished, under the penalty thereto provided by law.” They were bound not to receive, directly or indirectly, into their houses or cellars any wines, beer or strong liquors before these are entered at the office of the receiver and a permit therefor has been received, under forfeit of their business and such beer or liquors and, in addition, a heavy fine at the discretion of the court.†††††

Notice how similar these laws from 370 years ago are to the sorts of regulation we see today. Not because the Dutch were puritanical or that the paranoia of a Randian was in anyway justified then as now. It’s because beer and taverns are both pervasive and a huge challenge to social order. Regulation and control not only are about ensuring taxes are paid and limbs go unbroken. While beer may be a consistent element of western culture, it is not all about sunny days on the middle class patios. And it’s an industry that generates massive economic wealth. So it is taxed. And it is controlled. Then and now. Because it is beer.

*Volume 1, Register of the Provincial Secretary, 1638–1642 (translation), pages 6, 108:
** History of New Netherlands: Or, New York Under the Dutch, Volume 1 by Edmund Bailey O’Callaghan, 1846, page 155-157.
***Volume 1, Register of the Provincial Secretary, 1638–1642 (translation), pages 72-73, 358-359:
****Volume 4, Council Minutes, 1638–1649 (translation) at page 106.
*****Upper Hudson Valley Beer, Gravina and McLeod, pages 35 to 36.
Volume 4, Council Minutes, 1638–1649 (translation) at page 134.
††Volume 4, Council Minutes, 1638–1649 (translation) at page 235.
†††Volume 4, Council Minutes, 1638–1649 (translation) at pages 360-361.
††††Volume 4, Council Minutes, 1638–1649 (translation) at pages 380-381.
†††††Volume 4, Council Minutes, 1638–1649 (translation) at pages 496-500.

Slavery, Servitude and The Interests of Patroons

nywj15april1734slavebrewer

What a sad image to come across. A human for sale. It’s from from the 15 April 1734 edition of the New York Weekly Journal. Apparently the sale didn’t come to pass as she was still for sale half a year later. Unless that is another unnamed woman for sale with the same skills. The colonial economy of the Province of New York included slavery. It’s a fact you have to keep in mind when researching the colonial brewing economy. This is not to point fingers. It’s just tragic reality one cannot reach back and undo. There were people enslaved here in my town well after the relocation of the Loyalists from New York to here – some even fighting with their enslavers on behalf of the Crown. The North American economy simply included the use of and trade in forced labour in areas other than what became the Confederacy. Brewing business included. People, both slaves and indentured, were commodities.

nymerc08oct1753runawaycooper

nymerc09june1760rutgersslave

 

 

 

 

How did you deal with oppressive conditions in the 1700s? Options were limited and often at the drastic settling in those times. You could kill your captain if he earned himself a mutiny. You could run away. Look at the first thumbnail. Henry Rutgers, brewer, posted a notice in the New York Mercury of 9 June 1760 offering a reward for a runaway (aka freedom seeking) woman named as Jenny. And it wasn’t just slavery. Under the other thumbnail you will see another notice. In 1753, two indentured servants – both Frenchmen – ran and the one was noted as being a cooper. A maker of barrels. And it was not only about economic oppression. A brewer could even escape from jail – although I am not sure where a brewer named Sybrant Van Schaack could hide.

These sorts of hardships were the lot of mankind through most of time and space. I am sure there are enslaved brewers still today. But in the 1600s, 1700s and even into the 1800s, New York had a special sort of restriction on liberty. The system of patroonship. The patroons were a Dutch introduction, a form of landed gentry in the Hudson Valley which somewhat dysfunctionally off-setted the colonial power of the Governor of the West India Company. Like the seigneurial system in New France, these landlords controlled large tracts with the goal of maximizing economic output – including, as we stated in our book, the brewing trade:

In 1643, the patroon van Rennselaer contracted Evert Pels to work as a public brewer for six years between 1643-1649, in the colony at what would become the colonial brewery in Greenbush. Pels had recently arrived in the colony on the ship Houttuyn or “the woodyard”. He traveled in the company of a Rev. Megapolensis and family a surgeon named Abraham Staes, as well as more farmers, and farm-servants. The ship carried a great volume of supplies for the colony including four thousand tiles, and thirty thousand stone for building. It also carried between 200 to 3000 bushels of malt for the brewery of Mr. Pels.

The Manor of Rensselaerswyck was likely the most successful of these estates and certainly the most relevant to Albany. The original plan for the brewery was that it would supply all the beer for the entire New Netherlands enterprise. The founder of the Rutgers clan, Rutgers Jacobson, brewed for the patroon. In no small part due to the support given to the Federalist leadership during the Revolution, the system lasted through eleven or twelve patroons over 200 years until the 1850s when the last leases were sold off by the van Rensselaer family. Being a controlled community for much of that time, the patroon ultimately controlled the crops as well as the infrastructure like breweries. The fourth patroon married the daughter of a brewer, Maria van Cortlandt, who herself set up a brewery on the estate in 1662. For generations, control of all aspects of the estate’s economy generated vast profits. The last patroon, Stephen III, is considered the tenth most wealthy American of all time. Not the sort of thing a Jeffersonian expected would exist still half a century after the Revolution was won. Rents were to be paid in wheat, a crop which was especially not well suited to the western portion of the estate. Also, the patroon retained all water rights. Not exactly the circumstances which might trigger individual investment in an independent brewery.

The system failed after the Panic of 1819 and the collapse of wheat prices. Tenants declared they were living in a form of slavery but nothing changed until, in the 1840s, there was open revolt. The Anti-Rent or Helderberg War was well underway. Once won, it didn’t take long for the region’s hop plantations to take off. The NY state crops centered in the region expanded nine-fold from 1840 to 1860. Today, Deitrich Gehring is growing hops and barley in the same lands of Helderberg for the Indian Ladder Farmstead Brewery And Cidery. I have met Deiter, through Craig, a few times. He has co authored The Hop Grower’s Handbook: The Essential Guide for Sustainable, Small-Scale Production for Home and Market with Laura Ten Eyck. Such are the fruits of freedom.

Ben Jonson And The Devil Tavern Rules, 1624

In 1939, Percy Simpson published his article “Ben Jonson and the Devil Tavern” in The Modern Language Review, Vol. 34, No. 3. Jonson lived from 1572 to 1637, a poet and playwright whose early career overlapped with Shakespeare. The Apollo was the room at the Devil and Saint Dunstan tavern near the north end of Middle Temple Lane in London, on Fleet Street near Temple Bar – the City gate of the Knights Templar. You can see the location on this map from Jonson’s time.

The Devil was where Jonson and his literary contemporaries Herrick, Carew and others met, subject to this code that Jonson wrote. They are described as Leges Convivales by Simpson – the laws of conviviality.The name of the room itself is an allusion from Plutarch, a reference to an excellent room of hospitality. Excellent. The more saintly congregation of St. Dunstans still gather, though a bit back from the road since the 1830s.

bj1bj2bj3

Forget Defining Craft – Here’s What “Small Brewer” Means

jerkIt’s here! It’s here! The new phone book is here!!!!

Well, OK… it’s not that exciting but the Master Framework Agreement dated 22 September 2015 is here. Last April I discussed the process of reforming Ontario’s beer retailing. I won’t really go into it again except to say I am still not convinced it will make that much difference to me as a beer buying consumer. It may well turn out to make a significant difference to less finicky buyers and also the brewers of Ontario. But that will take some time to play out. Give it time. Today, then, in addition to providing you with that .pdf of the final deal amongst the existing retailing interests up there under that first link, well, I thought we might spend some time considering a key definition. Being a lawyer, I always check out the definitions. See, the general idea as described in the Toronto Star today is that about 33% more retail outlets will be licensed in the form of a modest number of grocery stores over the ten year term of the deal. And in many retail outlets more space will be provided for craft or small brewers. 20% of the shelf space.

Well, actually only “small” as the word “craft” only appears four times in the agreement and only in the context of the “Ontario craft beer” subcategory to be used in the merchandising of beer. So… that means the deal is about “small” and, well, let’s be honest… “small” has not been all that “small” when used in these sorts of contexts and in these sorts of laws, is it. Here, then, is the definition in the agreement upon which the whole concept turns:

“Small Brewer” means, in respect of a Sales Year, a Brewer that meets each of the following qualifications in respect of the prior Production Year:

(a) it has worldwide production of Beer in the previous Production Year that was not more than 400,000 hectolitres or, if this is the first Production Year in which it manufactures Beer, worldwide production of Beer for the Production Year that is not expected to be more than 400,000 hectolitres;

(b) it is not a party to any agreement or other arrangement pursuant to which any Brewer that is not a Small Brewer manufactures Beer for it;

(c) is not a party to any agreement or other arrangement pursuant to which it manufactures Beer for any Brewer that is not a Small Brewer; and

(d) any Affiliate it has that manufactures Beer meets the qualifications set out in (a), (b) and (c) above.

For purposes of this definition:

(e) the following will be included in determining the amount of a Small Brewer’s worldwide production of Beer for a particular Production Year:

(i) all Beer manufactured during the Production Year by the Small Brewer, including Beer that is manufactured under contract for another Brewer, whether or not that other Brewer is a Small Brewer;
(ii) all Beer manufactured during the Production Year by an Affiliate of the Small Brewer, including Beer manufactured by the Affiliate under contract for another Brewer, whether or not that other Brewer is a Small Brewer; and
(iii) all Beer manufactured during the Production Year by another Small Brewer under contract for the Small Brewer or for an Affiliate of the Small Brewer; and

(f) an agreement or arrangement referred to in clause (b) of this definition does not include an agreement or arrangement that provides only for the final bottling or other packaging by a Brewer that is not a Small Brewer, including any incidental processes such as final filtration and final carbonation or the addition of any substance to the Beer that, if added, must be added at the time of final filtration.

The Board may on or before the date of this Agreement designate Qualifying Brewers, other than the Original Owners, to be Small Brewers for purposes of this Agreement. Once a Brewer qualifies as, or is so designated as, a Small Brewer it shall remain a Small Brewer for so long as it remains a Qualifying Brewer and does not become an Affiliate of a Brewer that is not a Small Brewer. As of the date of this Agreement, the Board has designated each of Brick Brewing Co. Limited and Moosehead Breweries Limited to be a Small Brewer.

First, notice that the definition relates to worldwide production. This is not a definition which protects Ontario brewers. Considering the network of international trade treaties we are subject to here in Canada that is likely a reality which was generally acknowledged early on. Next, notice that the threshold for small is actually smaller than a lot of smalls you may have seen before. 400,000 hectolitres, Google tells me, is 340,867 US beer barrels. Which means Sierra Nevada doesn’t qualify. Fuller’s does. Contract brewing is out if the actual brewer it itself not a small brewer under the definition. Or if the small brewer, interestingly, contract brewers for another brewer which is itself not small. That’s interesting. One more thing. Notice Moosehead and Brick are deemed to be small. Brick brews around 500,000 hl. Close enough for jazz. Moosehead, however, produces over 1.25 million hectolitres worldwide. Despite this, as it is specifically included in the definition it does not have to pass the test. It and Brick are deemed to be small. Right to the front of the line, Mr. Moosehead.

Think about it. Who has been cut out of the deal from day one? That’s what the definition is about. Who is not included? For those included, the rest of the agreement is what sets out the rules. If you are excluded from the deal entirely according to the definition… nothing else really matters that much.

A Few More Limits In Ontario’s Beer Reform

I am increasingly finding myself far more disinterested in the current reforms of the beer distribution system in Ontario than I am annoyed by them. They seem to be geared to offer little that I expect to alter my shopping experience. But last week there were a couple of hints as to what is going on behind the closed process of government and industry negotiations that are worth noting if only for their entertainment value:

=> First, last Thursday Ben Johnson posted a great interview with the provincial Finance Minister in which he learned “the LCBO will roll out “craft beer zones” to 25 other LCBO locations across Ontario. Similar to the LCBO vintages section, these craft beer zones will feature and highlight craft beer made in Ontario.” It would be similar if there weren’t more than 300 Vintages locations in Ontario. Oddly, 20 years ago, the vintages section carried good beer, mainly imports but some local micros, too.

=> Second, Toronto’s Metro confirmed that there will be annual limits to the works out to the equivalent of 279 six-packs — or about 70 cases of beer — sold daily per store… and also “unspecified penalties for retailers who try to sell more than their allocation”!! I think I mentioned this before but it’s nice to see that it was not just my bad math. So… what does this mean? On a hot Friday in late July does the grocer cut off sales at 2 pm because the daily, weekly or monthly quota was reached?

These weird revelations are in addition to the numbers we have so far that indicate my city of 122,000 people will be lucky to get two of the new grocery store permits. More weirdness that remind me of something I came across some years ago now. Amongst my cult classic publications, I contributed the chapter “Beer and Autonomy” to the book Beer & Philosophy published in 2007. I opened the chapter with a quote from Pete Brown: “more than climate or genetics or anything else, drinking behaviour is governed by culture. And that culture is created by the laws that govern it.” Looking at that now I quibble with one word. Created. I would think now that the culture is expressed by the laws that govern it. I concluded the chapter with the thought that the beer laws of Canada ought to lead one to question the vision the state has of its own citizenry.

The more I read and write about Ontario in particular I find myself wondering if might be better off questioning the vision the citizenry has of itself. These “reforms” are, yes, a bit more than shuffling the deck chairs but are so restricted that they must be messaging something related to cultural identity. Jordan has expressed measured optimism but I can’t shake the feeling that we are dealing with a set of business and political interests that, in the words of one economic development officer spoken years ago in another province, is based on the principle “we pick the winners.” Because the marketplace can’t be trusted to pick the right winners. Because Ontarians can’t be trusted and may not even trust themselves.

Your Vital Links To Beer News For Wednesday Half-Day

craigbbcTwo days back off holiday and I am already taking an afternoon off. Slacker. Well, there was a need to do so but not really to do anything other than mind the wee one. Fortunately there’s afternoon baseball to watch online and lots of beer news to catch up with.

=> First, the best news of all is that I may have figured out a cure to the spam war. When I was in Maine I opened up the comments page on the admin to find myself facing over 5,000 pending comments needing manual deleting. I rolled up my sleeves and figured out a few new things. Result: no evil bad comments for a few days now. Even though the blog’s FB page has neatly stepped in, I can now state with confidence that the comments will be open… as long as this keeps working.

=> Jordan made an excellent point in passing over of FB which needs repeating: “I hope they take about ten percent market share. They will then be eligible for beer store ownership. That’ll put the cat amongst the pigeons.” He’s talking about SABMiller’s enthusiastic return to the Ontario beer market. While I remain unmoved, the petite reform MOU does state that “ownership of TBS will be open to all brewers with facilities in Ontario.” Get it on, SABMiller. Get it on.

=> I was not able to get my butt back down to Albany after driving through the last two weekends coming and going from Maine. Sad as one of the great leaps forward was held yesterday as the BBC programme “Great American Railway Journeys” was in town filming and included the Albany Ale Project as part of the story of its New York episode. As you can see, Craig aka “Showtime” had as natty a sports jacket as host Michael Portillo. Plus I got an email that read “I have spoken to my Director, Tom, and he doesn’t plan on you being on screen on screen on this occasion..” I should have known partnering with a former hand model would end up like this…

=> Another excellent edition of the “Drinker’s Digest” appeared over at Stonch’s place triggering a rather zesty discussion beginning with: “Tandleman has a point there will be certain people with vested interests who won’t be happy to hear it…” Tandy carried forth himself today. Which is associated with this comment on food blogging’s latest ethical crisis by a noted wine writer. As I mentioned in the alternative format, with all due respect, it isn’t at all just about disclosing receipt of resources and benefit as part of one’s writing. That’s just the entry point for the discussion unless you don’t care or don’t understand how it appears to reasonable people when writers accept resources for what they write from the subject matter of the writing.

=> Maureen speaks for me in relation to 80% of the beer books put out in the last five years: “Routson’s beer primer is no better and no worse than 50 others I’ve read in recent years. The usual suspects parade the pages: beer styles, brewing process, cooking with beer, pairing food and beer, “science-y numbers” with which to impress your pals, and tasting notes aplenty.” Personally, I would have used the line a bit ago when we were all supposed to care which beer went with the chilled shrimp and avacado wrap. Note: Jeff gets special dispensation as his book sat with the publisher for two years for some unknown reason. But we can stop with the identa-texts now, right? Write only original beer books starting… NOW!

That’ll do for now. It’s summer. There’s baseball to watch. And a new beer to try. Not telling which. I paid for it myself. No need to tell you anything about it. Bet it will be great. Not telling why.

Three Mugs Of Beer For The Servant Girl

threemugsI’ve heard you. More tales of Cripplegate crime related to beer from the records of the Old Bailey. And why not? It’s good clean fun, in it? Let’s dissect the trial of Michael Martin and Hannah Farrington for grand larceny held on 15th October 1729. It starts out pretty clearly enough.

Michael Martin, and Hannah Farrington, of St. Giles’s Cripplegate were indicted for feloniously stealing two Gallons of strong Beer, value 2 s. the Property of John Ploughman, the 12th of May last.

Charged with a felony for two gallons of beer? What’s the prosecutor thinking?

It appear’d by the Evidence that the Prosecutor was a Brewer, and the Prisoner, Michael Martin, was his Servant…

Oh, that’s what’s going on. This is a private prosecution. The master, John Ploughman, has filed an information with the court against his own servant, Martin, for stealing the two gallons of beer. Breach of trust situation. The value is a bit of a side point if you think about it.

….that the Prosecutor having a Store-Cellar near Cripplegate , and Hannah Farrington being a Servant to a Customer of the Prosecutor’s, who dwelt hard-by this Store-Cellar…

Uh oh. Boy meets girl. Girl meets boy’s boss’s beer cellar. A story as old as love and beer cellars have been around.

…and having supplied the Prosecutor’s Servants with some Necessaries they wanted when at the Store-Cellar, the Prisoner, Michael Martin, or some other of the Prosecutor’s Servants, had at Times, in Return, given her three Mugs of Beer…

Had at times given her some beer! A bit imprecise for an alleged felony. Not only are the amounts of beer involved tiny but the dates of the supposed offences are sketchy. There must be more going on.

…and that the Prisoner Michael Martin , having given an Information to the Commissioners of the Excise of the Prosecutor’s using Molasses in his brewing Drink, did set on foot this Prosecution;

Ah ha! The truth will let itself be know, won’t it. Martin had ratted out his boss to the tax man for adulterating the beer and there by avoiding paying what was due. Malt tax was a pressing issue. A new tax in 1725 had led to riots in Scotland. Since 1697 In England, 6 pence was paid for every bushel of malt used in brewing. Folk were seeking ways around doing their duty. Bad folk were, that is. Folk like John Cheaterpants Ploughman. The case immediately begins to unravels rather quickly…

…giving the Drink not appearing in the Eye of the Law to be a Felony, and the Prosecution malicious, the Jury acquitted the Prisoners, and the Court granted them a Copy of their Indictment.

Freedom! Freeeeeedommmm! Well, no job and nothing but a piece of paper with the word acquitted on it but at least not transported or hanged by the neck until dead or anything. The latter prospect was cheerily and apparently popularly depicted in the background of that illustration up there showing the Old Bailey in 1735. Moral of the story? If you are going to cheat in 1725 cheat a bigger cheater who’s been cheating the Crown.

Trials Of Ale House Crime In Cripplesgate Without

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Like so many of the digitized records related to beer and brewing through the internet available to us now, Old Bailey Proceedings Online is a fabulous resource. One of the great levelers of the beery discourse is going to be more and more access to open records so that we won’t be subject to the great man theory of beer too much longer. The down side is that the mass of data is going to require a careful eye aware of greater context as well as the skill sets required to receive the information in itself. This post over at The Many Headed Monstergive us a taste. So, it’s just clean fun to come across a data set that one can really get one’s teeth into given the career path to date. What am I talking about? I am talking crime. Crime like this evidence from a case from 1780 in which the evidence of Cornelius Murphy was received:

I kept a public-house in Golden-lane . On the 7th of June, between six and seven o’clock, a great mob surrounded my house, some with swords and some with bludgeons. They came into the tap-room and had what liquor they wanted. They examined my books and were going off satisfied.

Was the prisoner among the mob? – “Not at that time. After giving three huzza’s in the house they went down the street some way. One Clark and his wife called the mob back, and said I was a Papist, and they must down with my house. The mob returned immediately, and began pulling down the house.

When did you see the prisoner? – “About half an hour after they began he was in the bar, drawing the liquor and drinking it.

Had you ever seen the prisoner before? – “Yes; he had been several times at my house; I am positive he is the man.

Did you see him do any thing else? – “I saw him break part of the bar down.

What was the rest of the mob doing? – “Pulling down the house and drinking the liquor.

Court. Whether the mob were pulling down the house during that hour in which you say the prisoner was in it? – “Yes, they were.

Be particular in describing what they did to the house, the wainscoting, and window frames? – “They had iron crows beating them down.

Excellent. An anti-Papist crowd rips apart a public house and someone gets nabbed. The funniest thing is apparently the particular accused was sent into the riot to save the spirits, the hard liquor from being part of the bust up – by the distiller who sold it to the place. The guy got off because he was folloing his boss’s orders: “he desired some of our men might go and assist him to get his liquor from the bar.” Not sure I’ve seen “bar” used for a public house that early but someone will correct me, will be better informed.

That’s what was going on on Golden Lane on one nutty day about 27 years before the image up there of the Golden Lane Brewery was created. You will recall Golden Lane and its ties to hundreds of years of perhaps unremarkable brewing history. It appears to also have associations with hundreds of years of drinks, ale and brewing related crime, too. What else went on there?

• A few generations earlier, one Joseph Towle, was tried for theft on October 10, 1694: “Joseph Towle was Tried for stealing 3 l. in Money, from William Underhill Esq ; at the Three Arrows Brewhouse in Golden-Lane ; the Prisoner was seen to come out of the Counting house, (being Cooper to the Brewhouse) and afterwards the Drawers were found open, and the Money gone; and he being strictly examin’d about it, confest.” Sticky fingered coopers. How often do you see that? He pleaded that he was drunk but was sentenced to a good hand branding anyway.

• Martha Purdew , of St. Giles without Cripplegate was sentenced to death in 1720 for stealing a money bag off someone who offered her a lift en route to Islington when they stopped for a dram of brandy.

• In 1726, Albertus Burnaby, a brewer who formerly lived on Golden Lane was brought before the court to explain himself for defrauding his creditors while being a bankrupt. He was acquitted for a lack of evidence.

• In 1752, Thomas Barnes was sentenced to transportation for stealing a silver tankard while at a public house on Golden Lane: “On the 26th of December, about three o’clock in the morning, two men came in and called for three pints of beer: before the boy could get down into the cellar, one of the men said, I am surprized to see you so dilatory, to be up yourself and have your cellar window open, than opens in the street: immediately the boy, in the cellar called out Aunt! Aunt! here is a thief in the cellar. I ran down, saw the prisoner at the bar, with a silver tankard in his hand…

• One more. In 1766, Sarah Stanley was sentenced to death for stealing money from her employer, the keeper of a public house. When confronted, a scene ensued: “She equivocated a great deal, and said she knew nothing of it; at last she said, they were at the foot of the bridge; in going, they met them both together accidentally by Cripplegate church; I was not there. They went in at the Ship-ale-house, in Whitecross-street, and I and the constable were sent for. The father used me there in a very abrupt manner; he pushed me down flat on my face, and threw beer over me and another…

It’s all so fabulous. In that last case, the details include one drinker testifying that “I had a pint of beer; I said to the girl, put a bit of toast in it…” while the tavern keeper cried out in despair “I am ruined, I am robbed of all I got; it is not mine, it is the brewer’s money“. Hints about serving options and the business of running a tavern all hidden in the sad tale of the thieving serving lass who met her death. Not to mention the glamorous testimony “I felt a knob in his fob.” Fun stuff. A great source of 18th century low life and public house manners – not to mention Stuart and Georgian sentencing horrors. The otherness of the past laid plain before you.

Image #1 for Note #5 below in the first comment:

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