Category: Craft Schismists

Your Mid-August Beery News Notes For A Thursday

Wow. I thought last week was dull. Not much happening but it’s mid-August, right? Starting out this week’s drafting I wondered how I’ll fill the page. That’s sorta like any August, right? It’s not the pandemic, right? Not at all. Right? To the right is an image that popped up on Twitter which I liked so much I bought the same hat. Maybe. Remember: winter is coming.

What is up? USA Today published an article on the state of racial diversity in brewing in America this week. It got a fair amount of attention, including weirdly stated attention, for what it stated but I find it as important that it was published where it was published. USA Today sits in hotel lobbies and piled next to the door in gas station convenience stores when you travel the interstates. It is lightweight and cheery and has a lot of things called info-graphics. Yet it is pretty specific in the specifics:

Just 1% of craft brewery owners were Black, the survey found. There about 60 Black-owned craft breweries out of more than 8,000 craft breweries in the U.S. By comparison, that survey found that the population around breweries was about 12.2% Black. The U.S. Census lists Blacks as accounting for 13.4% of the population.

Along those lines, GBH has published three pieces on racial discrimination on craft this week. Beth, the named editor, mentioned this passage in Part II by Toni Boyce:

A community excluded from craft’s evangelical crusade can’t seriously be expected to carry on the industry’s message or inconvenience themselves to support the industry that excluded it, let alone convince others to do so.

I mention this in particular as it connects in my mind with another reality pointed out by Josh Noel (published along with the rest of his book) that a goal in forming the Brewers Association in around 2005 was to cope with the separate – and not all savory – identities being expressed in micro brewing at that time and to form one message of one semi-plastic community.

Matt published a helpful commissioned guide to current understanding of what IPA is. Of course it’s riddled with the normal quibbly inaccuracies but, unlike most matters related to beer expertise, it actually acknowledges that it’s riddled with inaccuracies. Because beer expertise is about intentions, right? And desires. And not admitting. Anyway, because it’s self-aware its a very good guide to current perceptions:

For now I want to provide you with my own personal list of IPA styles, developed by analysing existing style guidelines published by the Beer Judge Certification Program (BJCP) and Brewers Association (BA) and then adding my own whimsical spin on them. I have used US definitions rather than those developed by UK bodies such as CAMRA and SIBA as I feel these are the most up to date and accurate with regards to what is actually being brewed in terms of IPA specifically. 

This is good. There are a few styles missing, of course, but that’s quibbles. Pre-craft* macro IPAs still exist. Beers like Harpoon IPA which were sometimes called NEIPA before NEIPA. And beers like Keiths IPA which are macro lagers but which are also somewhat popular. And Deuchars. What the hell is that, anyway? And North America has almost 180 years of continuous autonomous IPA brewing history.**  But these are quibbles. As is a snapshot of what the marketeers are making you believe these days, it’s great. Play Ron’s game, too!

I might be more sympathetic to this effort to raise awareness about greenwashing published in Forbes if the brewery were not owned by a firm that supplies a murderous military dictatorship.

Josh Noel*** published the story of that darling of that past brief era called “craft” – Goose Island Bourbon County – in this the year of pandemic:

The Bourbon County show must go on. Exactly how it will go on during the coronavirus pandemic is unclear. But as it has for the past 10 years, Goose Island Beer Co. will release its flock of barrel-aged Bourbon County beers the day after Thanksgiving across Chicago and beyond… But if the COVID-19 pandemic persists into November — which seems likelier than not — those crowds may become a public health hazard.

Of all the things that aren’t worth it these days, somehow a beer release event is very low on the list yet also very high on the list. Like: (i) who would go… (ii) and who would go? NowhuhImsayn?

Jeff complained and complained in a piece he published on the craft era Franken-glass curiosity that is the IPA glass by Spiegelau:

According to designers, the elongated snout-like bowl creates an aroma “cannon”; the Michelin-man bubble-ridges at the base agitate the beer into further aromatic heights. Curves can be nice, but these are jejune—they don’t flow naturally, but rather bulge foolishly like the barrel on a 1960s toy ray-gun.

I again remind the most careful readers that the whole thing was a bit carney as the glass is just a relabeled existing design with a few ml more in volume. Racket. Better to use a jam jar.

For some reason, the Brewers Association is keeping data it has published related to Brewery opening and closing hours private, available to the membership. Unnecessarily Masonic. And I should know! I expect it is similarly a bit pointless as Le Bart may have been foreshadowing. Kinda comforting to be excluded, too.

Well, that is it. OK but no award winner. Hah! Who needs awards? For more of the same but different, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

*If anyone calls anything before around 2005 “craft” you have to remember and sympathize as they might be a beer expert so, you know, that has to be taken into account. See if you can find a US brewing historian specializing in the 21st century instead.
**The reality is there were at least three coexisting sources acting routes to US micro IPA brewing. So far I have: (i) UK home brewing and brewing encountered on 1970s and 80s personal and professional travels both ways across the Atlantic, (ii) Bert Grant and his Canadian roots and routes in strong hoppy ales, (iii) SNPA as a clone of Ballentine as Foster explained. But don’t be looking to others to tell you that.
***Pour Le Double!!!

The Dog Days Of August Offer Similar Beery News Notes

It’s August. If the barley ain’t in, it will be soon. That’s out the outside world. In inside world news, DSL reposted the image above, the interior of C’est What in downtown Toronto. Does it really pose a problem? C’est What is one of my favourite “waiting for the train home” pubs, as noted 15 years ago and again 5 years ago. I haven’t been on a train for five months. No idea when I will again. But I will.

What’s been going on? I don’t know how to footnote a podcast* or quite a passage from one so all I can do is recommend Andy’s thoughts on the needs for independent reportage of the brewing trade. More meta arose in response to Jeff’s further thoughts on the state of making a freelance living from beer writing:

Many hours in a freelance writer’s life are not occupied by the activities that directly contribute to finished pieces, and a level of chaos emerges from all the other odd work that rattles around, inevitably demanding attention at inconvenient, unexpected moments. Let’s spend a moment unpacking them.

Responses ensued** from many including Eoghan, Maureen, Boak and Bailey and Katie. Me, it’s a mug’s game honestly entered into that often leads to this which leads to this and then oddly this.

Elsewhere, Jon Abernathy reports on the Black Is Beautiful project in Oregon:

I just checked, and the number in Oregon is now 37 on the website, though it doesn’t count Deschutes Brewery, which partnered with The Ale Apothecary (as I mention in the article), so really it’s 38 in Oregon. This is a vitally important project that shouldn’t be ignored. If you see a Black is Beautiful beer on tap, or available in cans, buy it—your dollars will help to fund the necessary change we need to see right now.

Some questions arose over the weekend as to how many of your dollars were actually helping fund change as the differences between proceeds and profits were discussed. But elsewhere real money was gathered: $20,000 and $12,000 for example.

Speaking of gathering resources against the forces of badness, I like this bit of brewing industry legal news. Source Brewing in New Jersey has released a beer called West Coast Troll to help raise funds to help Sawstone Brewing in its defense of the odd threat of an intellectual property legal action brought by one of big craft’s top millstones, Stone:

Here at Source, we do not condone bullying and we are all about supporting small businesses. It’s important to stop and remember how we got here, and how beautiful and life-changing the craft beer community is for so many people. Rising tides raise all ships and our collective focus should remain on sticking together and resisting the corporate bullying often exercised by “Big Beer,” and not on picking on one another. We stand with Stone Brewing in their dispute with MillerCoors, but we firmly support Sawstone Brewing in defending their right to exist.

Class. And solidarity. And Stone as a result has earned itself a FB page rallying for a boycott. Brilliant. Surely completely unconnected was the sudden departure of Stone’s CEO.

Historically, Martyn has told a tale again, this time about Flowers Keg ale in the 1950s and an anti-slaver posse in the 1820s in US Midwest:

Let us begin at the beginning. I knew about Richard Flower because he is an important figure in the history of brewing in Hertfordshire, and I knew he had moved to Illinois to join his son George, who was one of the pioneers in developing what was called the “English Settlement” in the territory, which developed into the city of Albany. But I didn’t know that Richard, who was born in London, had trained at Whitbread…

Health-wise, Evan wrote about alcohol and health claims for Wine Enthusiast:

“Many people are aware of the negative effects of drinking, but drink anyway,” she says. For many, she says, such internal conflict can produce a feeling of mental discomfort. “Reading a newspaper article that states that drinking isn’t that bad after all might reduce this feeling of discomfort.” 

Note: there is still no J-curve.

And filed under very pleasant surprises, while it has not often been the case, I really enjoyed something in Good Beer Hunting. I’ve too often been let down by past cut and paste jobs leaning on too heavily on the published work of others followed by the typical “one the one hand on the other” tepid conclusions. But not this week when Kate Bernot really put the old boot in the Brewers Association. Consider this bit of well deserved finger-pointery:

The BA’s assertion that it will not kick out breweries unless doing so has strong support from other member breweries indicates the organization will not take a top-down approach to eradicating racism among members. Yet experts in the business world have said corporate leadership is especially necessary on these issues.

Among other responses, it got me looking through my own archives and found (then, imagine – tweeted) this gem of days now seemingly long gone:

From the archives: “The Eight Years Reign of Craft Beer Ends” (Jan., 2015) [See this timely thought… => “One of the key PR goals of the Brewer’s Association has been control of the discourse.”] 

Not no more. Good news that story. A bit of spine. Now, if we can just get the guild of pro-am beer editors with empty pantry issues stop praising crappy PR cut and paste sweatshops I might be able to sleep at night. Similarly, the Polk says F the guilds… sorta.

Getting back to the actual life of the actual consumer, the Tand himself wrote about the joys and pitfalls of app service as opposed to table service in the pandemic pub scene:

Our next stop Mackie Mayor had similar issues. If you wanted to only have a drink, you had to sit outside – fine – and use the app – not so fine. This time it wouldn’t download on Android, but it liked Mike’s iPhone. Details required were of the intrusive nature. This took 20 minutes or so again and this time, after a ten-minute wait, decent pints of cask, in proper glasses, were brought. Overall though much more bearable. But not that great.

Not great at all.

Worse? Yes, it could be far worse. Well, there is Cowbell here in Ontario. Check out the second half of the latest OCPG podcast for the details but it’s a bit of an ugly initial mess followed by a PR mess followed by not sure what next… ugh.

Well, that is it. For more of the same but different, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

*But is a podcast even a podcast without thirty-five “umms” and a dozen snorts? Can’t wait for the new profession of beer podcast audio producers and sound engineers to arise to follow in the brave footsteps of the post-2018 phenom of beer writing editors.
**Oddly, no suggestion that beer writing editors were the solution…

Your Thursday Beery News Notes For Mid-July

The heat had broken for a bit, we here just having a bit of summer for now but more storms and heat start to roll in today. There. Your weather update. The garden is doing great. Thanks for asking. Peas just about done. Third planting of spinach underway. Elsewhere, things are unhappy in good beer land. Gütbierelandia. People are cranky about this that, and the other. One pub in Cornwall, England even put up an electric fence to protect the bar, as excellently illustrated above. We all know why it’s like this and it almost pains me to mention it. Gütbierelandia ist traurig unt launisch. But that is all I do in this here weekly round-up, noting the week’s zeitgeist once again through sifting clues scattered on these information highways. That’s what I do. And what did I find this week?  Unhappy people.

First, Stan gave me a bit of a zing in his post about the future of beer writing:

Blogging allows writers to distribute words that would not otherwise be published. It is a hard way to earn money. On Thursday, Alan McLeod repeated his pitch for more beer blogging, more new voices. (Suggesting how complicated this might be, his weekly news wrapup included only one link to a personal beer blog, and that one has a corporate sponsor).

Of course, I went to go after him immediately on social media but then, as the blood red rage abated four seconds later… I realized he was right. Look at this list of beer blogs and notice how few are beer blogs.* And he was perhaps more right than even he realized, as I went on a’ commenting that too much quality beer writing started chasing a few trade writing bucks leaving only impecunity, edited-in samey banality, semi-heroic but years late taking of obvious stances, culminating with a drought of good personal writing related to the experience of beer. So different from investigative reporting.** I don’t know if there is any hope of a revival.  I don’t share his (or Boak’s/Bailey’s) hopes for e-publishing given that’s been around for yoinks.  Folk just need to write more and forget about the money. There isn’t a future in it. Never has been. Be like Kurt say. Click on the thumbnail.

Tales of Covid abound. How to have a gentlemanly BBQ is explored in what might actually be a parody. And the New York Post reports that teens are dressing up as mask-wearing grandmas to try to score alcohol. This from UK sugar makers Ragas may serve as a good benchmark from here on out:

Lockdown also resulted in the closure of on-licensed premise businesses such as pubs, bars, event venues and restaurants, with these accounting for 62% of alcohol consumption in the UK in 2019. As a result, demand for casks and kegs beer fell sharply. Larger breweries that have canning and bottling lines were able to ride this out. Regional, micro and craft producers that rely purely on keg and cask sales, however, did not have this option, and instead were forced to shutdown indefinitely.

Covid tweet of the week: “The waiter served tapas in a hazmat suit…”

And Jeff in Beervana considered how the pandemic is going four months in and makes this interesting observation about the Times Before Now:

The arrival of seltzer and FMB was actually a warning sign, signaling exhaustion with the rather baroque shape beer had taken. People wanted an uncomplicated buzz. All that excitement and energy buoyed a product that was, in volume terms, not actually growing. If a year-long pandemic saps consumers’ interest in going out for ten-dollar pints, if they seek refuge instead in simpler, cheaper beer, what becomes of those halcyon 2010s? Will beer still be fun?

Now, consider this and tell me Jeff is wrong:

Kombrewcha CEO Garrett Bredenkamp is looking to the hard seltzer segment for inspiration as the hard kombucha brand backed by Anheuser-Busch’s ZX Ventures looks to compete in the fast-growing segment.

That’s about seven layers of dumb right there, folks. And it’s all not to mention the less than passive aggressive attitude stuff from breweries. And as Norm noted, what all started with one brewery, Trillium, putting out bad beer in bloated cans what go boom in the night… or the hand… ended up with much comment ensuing when they declared it more of a feature than a bug:

We don’t want anyone to have to clean up a mess and advise that you store these cans in a refrigerator immediately. Refrigerated (38ºF) batch samples that our QA team retains have not burst and upon further testing, we’ve seen no yeast growth from the time of packaging.

Speaking of which almost, elsewhere people (again) are unhappy with BrewDog. This time about the use of the new ideas of others:

Scottish multinational brewery BrewDog has been slammed for allegedly “stealing” marketing ideas… A Reddit user wrote: “Brewdog commissions work or sets fake interviews to solicit marketing ideas, steals them without paying or crediting the contributors. Owner doesn’t understand when people take issue…”

The story does not exactly have solid sources but, you know, who does these days?** I will leave you to your own conclusions.

And this sounds like a reason for a full on boycott, I’d say. #HTKT

In the story of the week and perhaps echoing Stan above in asking the musical question “where have all the good times gone…” Lew Bryson went all universal theory of what is bad, evil and ungood about craft beer today and in doing so slammed (excellently, I might add) the thirty years legacy of the core pre-craft and then craft ethos of having a hate on for the “other”:

That’s what happens when there’s no hate in your heart. You can work on the things that are based in love: improvement, care, transparency and truth, good flavor, authenticity. Craft beer has that, in plenty, but damn, we keep fighting about it. If we hadn’t made such a big deal about what craft brewing wasn’t…we wouldn’t have had these big fights when craft brewers decided that they were going to blend, and brew with corn (and donuts!), and put beer in cans, and make light lagers.

Oddly, this reminded me of the efforts of eight or more years ago to have craft take on 20% of the market by 2020… which is where we are now.  If we are honest, any movement towards that goal was only going to achieve it by adding bulk non-craft quantity like Yeungling and also allowing Sam Adams to stick around well after the stale date. What it might have in common is that head scratch as to why US craft finds the has needed to be so… so… so macro. Ah, the path not taken…

Which leads us right into the next tale,  on the question of the governance of the Brewers Association itself and in particular people calling for the resignation of head honcho, Bob Pease. As I mentioned last week, I found the mind boggling level of remuneration a bit… mind boggly. Now, care of a podcast interview with Andy Crouch, things have shifted to the lack of diversity and complacency with members’ bigotries in the BA itself. What exactly does the actual small hardscrabble brewer get for his or her membership dues anyway? Suits. But your own suits!!! Then even Andy got heat for asking the questions. Or is it “caught heat”? Yowza. Yet… the idea that a Euro-sort interviewing a Euro-sort will not lead to greater understanding of the lot faced by non-Euro-sorts is compelling.

Best non-covid tweet.

Finally, there was one break in all the pent up unhappiness. Some good news in Boak and Bailey’s review*** of Lars’ new book on “being Lars and finding kviek was there just waiting to be found”:

Lars’ subject matter was, until recently, the kind of stuff of which footnotes are made. Here, commercial brewing of the type that dominates globally is the footnote, or at least the over-familiar postscript to a much longer story that is rarely told.

I’d buy it based just on that one review but… bought it already.

Remember – keep writing and tell us what you see. Be brave. Do it! Make Kurt proud. And check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword.

*What’s a blog? Start with Scripting News.
**…not so much…
***Sweet reference to They Might Be Giants, too.

The Thursday Beery News Notes For When Craft Gets Redefined Again!

Well, it really hasn’t been redefined – by it may as well have been. Tom noticed this image this week:

In this supermarket, cases of hard seltzer dominate the floor of its refrigerated beer aisle. 

Except it isn’t really just hard seltzer. It’s a cheap ass canned booze called Truly made and sold by the promoters at Sam Adams beer, right? Moo. Lah. Well, someone has to have money, right? Not you, of course. You believe there’s no money in craft. I didn’t write my comment back as any sort of serious prediction but if the day comes that the US Brewers Association allow this stuff as “craft” well you heard it here first.

What else is going on that’s a bit unsettling? I find this meme* about your dream job in beer odd. First, when did all the writing about beer become so trade side? Who the hell wants to actually work in beer? Beer is about the sitting and the not working. (Maybe not really paying attention seems to be part of the gig these days.) My dream job in craft beer? Good pay plus high health and safety standards along with job protection. And a union card. Like that is ever going to happen.

Josh Rubin** has a story in The Star on troubles at Ontario’s brewery former monopoly’s retail side:

Molson Coors and Labatt each own roughly half of TBS, with Sleeman Breweries owning a small percentage. In 2016 under pressure from the provincial government, TBS offered independent craft breweries “ownership” stakes without financial obligations, and a place on the board. Jeff Carefoote, owner of Toronto’s Amsterdam Brewery, which is a TBS “owner,” said he hadn’t previously seen a shortfall. “I certainly haven’t seen anything like this since we’ve been owners,” said Carefoote.

There is a suggestion that the retail operation might go away. The main reason E.P. Taylor configured it the way it is now, however, was on the wholesale side. He considered breweries competing on things like trucking costs waste. Smart guy. There’s a dream job in beer I want. I want to be E.P. Taylor.

“Wow. Secrets of the maltsters. c1911.”

In the U.S. of A., C.B.S has done some investigatory investigations on why booze costs a lot:

The first stop: a North Dakota barley farm that has been operated by state native Doyle Lentz’ family for over a century. The grain harvested from the cold northern plains could eventually make its way into a pint of beer or a glass of whiskey. “I make about a penny a beer,” Lentz said. He said it was about the same as what his grandfather made during his time running the farm. “I’m pretty sure if your cost of your alcohol’s going up – probably not happening out here in North Dakota too much,” he said.

Damn. I was hoping to blame the farmers. Lew rightly points out the research seemed to be a bit limited: “[a]ccording to the people in the supply chain, NO ONE is making more money off the huge increases in the cost of a drink at a bar.” Someone is making money. It might be disbursed but follow a few drinks owners and upper staff on Facebook and you get to see the holiday homes you paid for.

Speaking of being co-opted for the benefits of the ownership class, did you notice this floating around social media this week? Apparently BrewDog wants you to go neaten up their shelf displays as if you care? I’d rather stick nails in my eyes that do volunteer shelf stacking like some cheese eating school boy*** just so the brewer can’t require the distributor doesn’t pay for this part of the supply chain job. BrewSuckers.

I couldn’t care less about anti-health advocacy on behalf of brewers… but Martyn does so here is the link.

Jeff wrote about the importance of branding but I am not sure I agree:

Branding and marketing is hard. It requires a global perspective, one that touches on sales, marketing, product development, distribution, packaging—really, it touches every part of a brewery. Done properly, it becomes an integrative exercise that brings these pieces together. The problem is that most breweries don’t want to devote the time to such a big project, and so things proceed piecemeal, and the brand develops in a shaggy dog fashion with no strategic purpose.

See, to me the 10,000 brewery world means that thinking globally is what makes you a BrewSucker. Beer is now becoming like the local bakery. You go there because it’s good. One reason beer and food pairing, that darling of a decade ago, failed so miserably is those paid PR folk pushing it were trying to analogize to Michelin star restaurants. It isn’t. It aimed to high. But a good neighbourhood bakery? Good beer can be that. And branding won’t help if the cheese scones aren’t any good or cost too much.

Mudgie wrote in praise of boring brown beer in support of a few observations by John Keeling like this interesting one:

He also makes the important point that “CAMRA was formed to save the great beer that was being brewed and not to get people to brew great beer.” It’s often claimed today that CAMRA’s primary objective was increasing choice, but in fact this represents an attempt to rewrite history. In the early days, this was definitely not the case. Real ale was felt to be under threat, and so the core purpose was a preservationist one, to champion the beers that were already in existence, encourage people to drink them and spread the word about where they could be found.

Tradition! So sayeth Topol. Speaking of which, Matt was a bit unhappy on the idea of “beer that tastes like beer” but beer that tastes like beer is a valid concept. My point being that “beer that does not taste like beer” might also be a valid concept, just one for others. Not me. Truly.

My hero Jancis was writing about sustainability and wine and noted one particular culprit in this tweet:

Wine producers could make MASSIVE impact on carbon emissions if we communicators could successfully re-educate consumers about glass bottles. Handful of international wine writers travelling by train and boat ain’t going to do it alas…

What is the evil unsustainable practice in craft? (You know, other than the pay, the health and safety standards and the lack of union cards.) I’d say trucking. The idea that we need west coast North American beer trucked across the continent to compete with good local product is weird. Big craft? Big evil craft.

Jordan, who wrote me just today in realtime of a less than charming cider that tasted like pig shit, has again proven the joys of coming into a point in life with a comfortable income and written freely about Toronto’s Rorschach Brewing, unburdened by thoughts of risks he might pose to future gigs, unshackled by obligations past:

It seems to me an interesting reversal of fortune for the Rorschach brand. At the time of launch, the lineup of beers all drew their names from the world of psychological concept. The Rorschach inkblot test itself is designed to reflect the patient’s state of mind; the kind of thing a Hollywood movie might use as signification for diagnosis. The names were in some cases quite clever. Take Icarus Complex: A Double IPA with Kiwi and Lactose, named for a condition in which spiritual ambition is thwarted by a personal limitation. Ah, but a man’s reach should exceed his grasp, or what’s a heaven for? I don’t think much about Browning these days, unless it’s Maillard.

Again with the Maillard! BANE!!!! Otherwise, another excellent outing.

A tankard from Alchester (43-200 CE).

And finally, Lars found a lady in Chuvashia, Russia with yet another unique strain of brewing yeast and spoke of his work:

Just normal searching. Helps to know the Russian for “village beer”. Push absolutely every contact you have, over and over and over, until eventually someone helps you out. In this case, colleagues at work, and the Chuvashians I visited in 2017.

Neato. I went a hour to my east today to a cafe to drink my favourite beer, Bobo, and the brewer walked in. Sorta the same thing. Right? Sorta.

Well, that is enough for me.  For more, check out Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the  AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. What else? What indeed.

*pronounced “me me” as that’s what they really are all about.
**aka Canada’s Josh Rubin.
***…Gotta get up and take on that world…“

The “Here’s Your Hat – What’s Your Hurry, January?” Edition Of Beery News Notes

There is nothing I like about January. It starts with the worst holiday in the year and ends with ice five inches thick covering every corner of your property. Usually. It’s actually been a warmish winter with only a couple of sharp snaps into the -20C region. But it’s still January so I hate it. This week sucked on a number of levels: coronavirus, Kobe and even a cat named Jinx.* Yet is will be March four weeks next Monday. So that is good. Did you need me to explain how the calendar works? Is that why you come here? Probably not. Not that you need me to explain anything else… and yet I do… week after week. Like this =>

I didn’t see much about beer in the news, frankly, but someone forgot they drove onto a ferry near here so it wasn’t all about zippo – but then I did see that photo up there from Lars’s trip to a museum in Oslo:

Saw this in Oslo Historical Museum today: the Tune stone, 4th century. Raised in memory of Wodurid, “the bread lord”, by his three daughters, who brewed the funeral ale.

There is more in Wikipedia Norske-style. I can’t read a word of it but it’s still really interesting. I did notice that Norwegian for “log in” is “logg inn” which is really, you know, a bit lazy on their part.

And there was that “the sky is falling!” article on the craft beer industry in what is called our national newspaper… except isn’t really. But I really liked one thing in it, this stat about the US craft beer market:

…major brewers have acquired the equivalent of 7 million to 8 million barrels of production as they purchased previously independent companies and added them to their rosters. That’s a significant shift in a roughly 25-million-barrel industry…

So one-third of craft is now macro.  And macro-craft and Sam Adams is more than half of craft. Which is weird. But exactly as I suspected…

And Beth just had to remind us that we are coming up to the second anniversary of glitter beer which come right before the second anniversary of the end of glitter beer. And she noted the diversity diversion trend applies to craft beer.**

Plus Jordan got some regional state-run media attention this week with his recreation of an 1830s old ale from what was York, Upper Canada but is now Toronto, Ontario:

The recipe was put together from notes in a diary by William Helliwell — the brewer at Todmorden Mill in the 1820s and 30s. Todmorden Mill was located at the bottom of Pottery Road. “The great thing is that all of the brewing details, all the detail that makes the recipe for this beer is sprinkled throughout that diary,” St. John told CBC News. “He’s not recording it because he’s keeping track, he’s recording it because it’s just part of his day-to-day life. He’s really more interested in the girl next door.”

Wag.

And Mudge semi-fisked the stats about UK pubs losses/gains including this assertion of what really is the obvious:

A few years ago, Pete wrote an angry blogpost in which he called racism over the suggestion that had made that, in some areas, the increasing Muslim population had been a major factor in the decline in pub numbers. However, it was pointed out in the comments that this wasn’t racism, but a simple question of fact. If the proportion of people in the population who don’t drink alcohol, especially in public, increases, then inevitably the demand for pubgoing will decline. He later deleted the post, and now accepts the point in his article.

Note #1: quaff…

1510s (implied in quaffer), perhaps imitative, or perhaps from Low German quassen “to overindulge (in food and drink),” with -ss- misread as -ff-. Related: Quaffed; quaffing. The noun is attested by 1570s, from the verb.

Note #2:  -able…

…there are 3 rules that control how the able/ible
suffix is used.
1. In original Latin words, the suffix was -bil- and the vowel was
the thematic vowel of the verb.
2. In new Latin words where the thematic vowel was no longer
apparent, the suffix was reanalyzed as -ible.
3. Words that are formed in English use -able. 

Result: Robin wins.

Yup:

The weird thing about the ‘return of bitter’ narrative is that at no point in the last decade has bitter been remotely difficult to find on sale.

Dr J noticed a person doing a good job:

The beertender at the new spot in Terminal E at CLT is personable AF and knows her tap list back and forth. Just watched her upsell 3 separate parties who asked Coronas/Bud Lights. Beer politics aside, she’s out here doing work and pouring lovely beers in clean glass. Props…

Day Bracey wrote about putting together a fest in Allentown but not that Allentown:

We’re talking Allentown, Pittsburgh, a predominantly black “redeveloping” neighborhood between Mount Washington and the South Side. By “redeveloping,” I mean “pre-gentrified.” They have a coffee shop and folks are actively looking to open a brewery there. Once that happens, the flood of white people will be inevitable and Pittsburgh will have a Lawrenceville 2.0, or rather an East LIBERTY 3.0. What better way to combat this than by filling the streets with 5,000 people who may be interested in gentrifying responsibly, with investments in both the people and the buildings? 

Neato. And finally, Katie watched a cooper bash a firkin and made a tiny movie.

So not all that much news this week. More anecdote, perhaps. Some tableau, even. Mainly maybe mise en scène. If you want more of that and some other stuff, too, don’t forget to check in with Boak and Bailey’s most Saturdays except for last week and weeks like last week, at the OCBG Podcast on Tuesdays and sometimes a mid-week post of notes from The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast.

*Note: Googling “Polk” and “Jinx” delivers some weird results, not all of which relate to unfortunate U.S. Presidential luck in the 1840s.
**As we see in diverting misery-level funding.

Your Thursday Beery News Updates For Mid-November

The last of birthdays, anniversaries and public holidays over the last four weeks has finally passed. And it has snowed. Wednesday was as sharp as deepest January at -16C even if it was +8C last Saturday. Five weeks before the solstice. So, I am buried in wool blankets at home this week, covered as soon as I get through the door, hugging the wood burning internet server looking for answers.  Which is where I found the image above, from 1979 when Rocky II came out. It’s from Piccadilly Square in London. Notice the sign for Wards Irish House, mentioned by Boak and Bailey in 2014.  Another report, two years later describes the entertainments:

Wards Irish House. Used to drink there in the ’70’s. Great Guiness with shamrock carved in the head. Once watched a group of people torturing a rat to death on their table top. Great seedy memories!

Conversely, Retired Martin has had a happier experience in his unending pub travels, especially with his visit to The Old Ship Inn in Perth, Scotland which he has shared in a lovely photo essay:

“How are ya ?” says the lovely Landlady. “Thirsty I bet“. Little things make a pub. It was Jarl, of course, a cool, foamy gem of a beer… 

Perhaps somewhere in the middle, Boris Johnson has apparently failed to keep his word, this time related to staying out of the pub until Brexit is sorted:

…the prime minister had claimed he would not drink until Brexit is sorted – with the first phase of the UK’s withdrawal set for January 31. But he failed to show restraint and maintain his “do or dry” pledge after pulling a pint in a Wolverhampton pub… Asked if he would taste the beer, he replied: “I’m not allowed to drink until Brexit is done.” He added “I’ll whet my whistle” before indulging in a sip.

Beth Demmon also told a tale this week – but one with more integrity – about Michelle McGrath, executive director of the United States Association of Cider Makers:

…she hobnobbed with agricultural producers, including a small cluster of organic orchardists operating in the mineral-rich Columbia River Gorge in the rural north of Oregon. They were looking for ways to diversify their income streams, and cider was “just taking off,” according to McGrath. This was the future, she realized. “I just happened to be in the right place at the right time and have the right passion.” 

Speaking of the right place at the right time and have the right passion, the rumours are true! Prague: A Pisshead’s Pub Guide – 3rd Edition is being written! And if you give to Max he might stop hitting me up for spare cash.

The Simpsons on beer and also on beer.

There has been a small somewhat odd protest in England related to Paul:

…bring back Paul! Paul worked at #Beavertown Brewery until he was sacked without reason and without warning. Paul is a well-respected member of staff who always supported his workmates! Reinstate Paul!

Katie is on the case, as usual. She has asked if anyone at all can tell her more about the sacking of a team member named Paul Shaw. Oddly, no deets yet.

In perhaps bigger news, Josh Noel gave the heads up on the swallowing up of the Craft Brew Alliance by Anheuser-Busch. AB now acquires full control of craft brands like Kona, Redhook, Widmer, Omission, Square Mile Cider, Wynwood, Cisco, Appalachian Mountain – making it the largest craft beer company in the United States. Nutty. Diana Barr in the Puget Sound Business Journal explained how this is the end of a process that started some time ago:

Anheuser-Busch InBev owns 31.2 percent of Craft Brew Alliance and agreed to pay $16.50 per share in cash for the remaining shares, the companies said Monday. The deal — which Reuters valued at $321 million — is slated to close next year, pending approval by regulators and a majority of CBA shareholders not affiliated with A-B, officials said. Most of CBA’s brands… already are distributed through A-B’s independent wholesaler network. 

MarketWatch argued that what looked like a premium price might actually have been a bit of a steal given recent stock price fluctuation. Jeff provides a brief boatload of background:

Originally called Craft Brands Alliance, it began in 2008 as a loose partnership with Seattle’s Redhook, which like Widmer had sold a minority stake to Anheuser-Busch, to combine sales and marketing operations. In 2008, it became a single company (called Craft Brewers Alliance) headquartered in Portland. The two companies were of a similar size at that point, but Widmer Brothers soon eclipsed Redhook. CBA had been contract-brewing Kona beer for the mainland since 2001. In 2010 the company acquired Kona outright. It owned a portion of Goose Island and sold it to ABI in 2011. In 2012 it launched a gluten-free brand and in 2013 a cider brand. More recently it began acquiring smaller breweries.

Perhaps as an antidote, a tale of restoration in the form of one last post on a pub in England – and a splendid one from Boak and Bailey who recently revisited The Fellowship Inn at Bellingham, south east London:

It was designed in glorious mock-Tudor style by Barclay Perkins’ in-house architect F.G.Newnham. On the opening day in 1924, Barclay Perkins reported that over a thousand meals were served. Again, check 20th Century Pub for more contemporary accounts of the life and colour of this and other big interwar estate pubs. When we visited in 2016, a small part of the pub was still trading, though most of it was empty and and terrible disrepair…

In happy news, the British Guild of Beer Writers:

…has shortlisted 28 writers, journalists and bloggers in its Annual Awards. The winners in 11 categories as well as the overall Beer Writer of the Year and Brewer of the Year will be unveiled at the Guild’s Annual Awards presentation and dinner on 3 December. Judges read, viewed and listened to some 150 entries which included books, newspaper and magazine articles, both printed and online, as well as blogs, radio broadcasts, films and podcasts.

I was unaware of the three nominees for Guild Award for Best Citizen Beer Communicator but see one writes mainly in Russian and another has a very shouty vid channel. Hmm… are they EU or just British citizens? Frankly, I find the total entry pools of 150 a bit sad comment but there we are. While someone will send out the attack dogs for merely mentioning, as both the BGBW and the NAGBW have placed themselves into the fairly generic good newsy trade journalesqueism niche – aka “beer and brewing industry coverage” – pretty squarely with this years award structure it might be time for a broader garage band level revival of creative and consumer focused writing. But that’s me. Remembering.

Gary takes up the challenge in a pre-facto sort of way and wrote my kind of post – history, beer and law from 1887:

Here’s what happened. A public house in Brick Lane, London was shown to have mixed two beers. One from Barclay’s was – my calculation from gravity numbers in the case – 5.7% abv, the other, a “small beer” from a dealer, only 2.4% abv… The mixing statute prohibited adulterating or diluting “beer” or adding anything to it except finings. The key issue was, did Crofts dilute beer by mixing a weaker beer with a stronger? The magistrate held yes; the appeal judges agreed, although not without some difficulty in the case of one judge.

It’s a start.

UPDATE #1: want a model of how to write about a business from a impassioned consumer’s perspective, look no further than these HATS IN CHIGAGO!!

UPDATE #2: I’ve discovered a new interest: alt forms of beer competition. This week – the curling bonspiel model:

Judging reform: (1) entries only nominated by others, (2) judging by panels with multiple tastings over time, (3) regional play downs leading to multiple progressive winnowing, (4) independent accredited controls. Allows more participation without one shot beers no one can buy.

There… enough for now. I have to go hibernate, to sob quietly for the summer of 2019 that I could pretend was just, you know, taking a break… until now. For further beery links, check out the Boak and Bailey news update on Saturday and then tune your dial to the OCBG Podcast on Tuesdays. And look to see if there was a mid-week post of notes from The Fizz as well.

The First Thursday Beer News Of October 2019

Beer: less popular year after year!

Ah, beer. You ever ask yourself on why you bother thinking about it? You know, if it’s not your last ditch effort to cobble together a career? BA Bart posted a thread on Twitter this week on the latest stats – which seem to be in line with the previous stats. All worth considering, for sure, but there is that underlying personal question that I suppose everyone who reads this blog has asked themselves since their first glass – why do I bother? Knitting bloggers have a way easier answer. Mittens. Knitting bloggers get all the breaks.

Speaking of big stats over time, relatedly and with a similar set of graphs, apparently Russia’s public policy program to reduce alcohol consumption has been… a fabulous success:

In 2018, Russian life expectancy reached its historic peak, standing at almost 68 years for men and 78 years for women. The experience gathered by the Russian Federation in reducing the burden of disease stemming from alcohol represents a powerful argument that effective alcohol policy is essential to improving the prospects of living long and healthy lives.

By contrast, Gary thumbs his nose at Mr. Putin and gives us a portrait of one of my old favourites,* La Choulette, and the under-respected biere du garde style:

It has a full, complex flavour, quite different from the standard conception at least in North America of a “Belgian ale”. The beer is somewhat earthy, dark fruit estery, with malty/caramel tones, and an interesting tonic or “camphor” edge, almost gin-like to my taste. It has no tart notes, and is quite different from a Flanders brown style, East or West.

Before going on junket with others of the cap in hand crowd,** young Mr. Curtis wrote a response to a typical Stone-based blurt a ripping set of tweets on the failure that has been Stone Brewing’s experience in the UK and Europe including this bit of honesty:

They’ve had to sell there entire U.K. brewing operation. Instead of trying to understand their export markets, they’ve attempted to subvert them. And it’s backfired time and time again.

Yowza! It’s all true, of course, but as we know with the stale older monied end of US craft beer – facts are not all they are cracked up to be.

Perhaps related, GBH shared Jeff Alworth’s sharing of the Instagram posting by Baltimore brewer Megan Stone of @isbeeracarb on sad reality of brew house work conditions.  Because I don’t want to know what my kids do on Friday night, I stay away from Instagram so this was helpful.

Beth Demmon has published a wonderfully in-depth piece at CraftBeer.com on brewing while raising a family:

As Oliver, 34, and her generation have children—albeit later and at a lower rate than generations past—more beer professionals are increasingly finding themselves in similar situations as Oliver. Child care costs, lack of parental benefits, and other obstacles mean employees working in the estimated 7,500 breweries across the United States face the potential of their children existing in alcohol-centric spaces.

Now perhaps building upon those last two stories, “scandal” and “Ontario” usually evoke as much shock as the combination of “curling” and “action” but this week the decision of Ontario Craft Brewers*** to attend and post on social media about a government PR announcement which included standing with a certain Member of Provincial Parliament (“MPP”) due to his past and presumably present day quite intolerant positions. Ben Johnson I believe was the first to point out the glaring problem:

For an organization that has made public overtures to women in their industry, the @OntCraftBrewers looks pretty hypocritical here posing for photo ops with a kid who said he wants to make a woman’s right to choose what to do with her body “unthinkable in our lifetime.”

Brewers issued social media statements: Muddy York, Bench, Sawdust City,**** People’s Pints, Manantler. There are others. It made the news. And there was some unhappiness that the associated larger event got tarnished.  Some didn’t comment. Jordan posted his thoughts on the naturally resulting trade backlash this way:

The OCB’s leadership is actively undermining its own credibility. They have lost two members this week in Block 3 and Manantler and may well yet lose Muddy York. Their largest members are backpedaling faster than I have ever seen them and while I would like to think that this would be a wake up call to them, I just don’t believe it. I think they believe this will go away because this is an emotional response. 

Disastrous decision. In other key conservative political news which might be related, have a gander at British Cabinet member Michael Gove recently pickled out of his skull – not only in public but in the UK’s Parliament.

In more positive news, co-creator of this stuff Max headed out from Prague tracing a line north to try out some actual (and not craft bastardized) kviek in Norway as part of a program to establish partnerships between Czech and Norwegian people who practice traditional trades and crafts:*****

After a hearty lunch prepared by his wife, Julie, Sigurd took us a couple of kilometres uphill to pick juniper and get some alder wood for the next day’s brew. We came back with a full trailer and we sat in the garden to have some home made beer while we waited for our accommodation to be ready. That’s when I had my first contact with a Kveik Ale, brewed with juniper but with a boiled wort. It was amazing! It had notes of green wood and spice that reminded me of Szechuan pepper without the burn, but they weren’t overpowering. It still tasted like beer thanks to its sufficiently muscular malt base.

Wow. And no one adding fruit syrups at all!  Finally, some other beer news in brief:

a. The craft beer hangover.
b. Zwanze Day fightin’ words!
c. Beer powered radio.
d. A trip to JJB’s (aka the formerly Stonch’s) pub.
e. The most blatant example of entitled craft ripping off someone’s intellectual property yet. Oof, indeed.
f. Barry in Germany is now selling his own clinky drinky produce!

Finito! I’m actually sick as I put this together. The autumn school bug. While I recover, I can look forward to expect the Boak and Bailey news update on Saturday and Stan should back on Monday. Check out the OCBG Podcast on Tuesdays, too. Heck, there is so much to follow – what do you need me for… sorry… it’s  just the cold medicine talking… zzzzzzz… zz… zlurp… zzzzzzzzzzzz…

 

*Ten summers ago…
**If I have done anything, my part in making “the junketeer’s admission” a norm has been my proudest achievement.
***Former sponsors of this blog.
****Oddly, even having to explain a former senior staffer wearing their t-shirt as if he was still representing.
*****Sounds actually legitimate!

Your First Edition Of September Find the Long Trousers and Hard Black Shoes Thursday Beery News Notes

Ah vacation! Remember that. Seems like it was just a few days ago. Because it was just a few days ago. Now I sit here in the hard black shoes and a tie, half boggled from a work meeting that ended towards midnight. It’s so much better on holiday.* But its not all happy happy joy joy on vacation. Things can get out of hand. I had my concerns, for example, for the place Garrett Oliver had found himself when he posted the image just there on Twitter the other day. It could be just art. Could be. I will leave it for your further contemplation.

Don Cazentre has written an excellent extended piece in the central New York Syracuse.com, a digital arm (I believe) of that venerable newspaper, The Post-Standard. In it he explores three local breweries and how they face challenges in the current craft beer marketplace:

The competition is real. Still, it would be wrong to see the troubles at CB, Empire and Ithaca as a sign that the craft beer industry overall is collapsing, according to Leone, Stacy and other observers. “As a beverage branding consultant I speak with producers and stakeholders across the industry about how they position their businesses for success in today’s crowded marketplace, and from where I sit, none of them are hitting the panic button,” said Glenn Clark, who advises many craft beverage companies through his company, Crafting A Brand, in the Rochester suburb of Mendon. “Last week’s bad news was the result of unique problems at three larger, established breweries — and in my opinion shouldn’t be seen as a bellwether of a broader economic trend.”

No, but they should be seen as warnings of what might be faced by any brewer: unexpected implications of debt load, unplanned equipment upgrades and, of course, competition from those pesky nanos that are nipping at the heels everywhere.

Gorgeous tiles in a Belgian bar, courtesy of Boak and Bailey and their holidays. Click on the pic.

Speaking of holidays, Ontario Gewürtztraminer is one of my favorite Ontario Gewürtzes. A few weeks ago – as I do every year – I get myself to nearby Lacey Estates once or twice for their version. Their Cabernet Franc, a 2016, was fabulous, too.

On the last day of August, Martyn blessed us with a wonderful long form essay on his personal experiences of drinking and going to the pub underage and revisiting his teen haunts as a seasoned gentleman:

Not, either,  that I crawled that much back in 1969: there were two pubs out of the eight on the High Street itself where most of my pals would be found, so those were the two where I did most of my drinking. Generally Friday and Saturday evenings those pubs would be rammed almost to bursting with, largely, under-20s drinking pints (or brandy-and-babycham for the teen females: at least, that was what they always seemed to be drinking when I was getting the rounds in). I don’t recall any trouble or violence: the physical aggro was restricted to the only two pubs in Stevenage’s vast pedestrian shopping centre, and mostly to only one of those, the Edward the Confessor, know universally as the Ted the Grass.

Come for the study in change and stasis, stay for the photo of Martyn as a teen.

Myles on Twitter posted this excellent image on Labour Day reminding us all of the realities of how we got to this wonderful mixed socialist capitalist construct that we all love called the modern western world. He also reminded us that brewing – especially craft brewing – still has a ways to go to:

Without the sweat and toil of women & men in rubber boots, this industry means nothing. Brewers are entitled to much higher pay than they generally receive; the work is hard and dangerous, and actually creates something. Brewers, I hope y’all organize. Happy Labor Day!

Preach! Let’s have less of the craft brewery ownership class worship and more respect for those who actually brew and package and deliver your beer.

Robin and Jordan follow up on last week’s White Claw news, seemingly agreeing as we learned in last Thusday’s edition, that we suffer from an over-faux-intellectualizing of pop drinks like craft beer and are burdened by something of a parallel state which is perhaps best exemplified by the “no data” response.  The data, of course, is clear and tells us that the one product is now bigger than all of craft beer mere months into its existence. If we over-complicate, as Jordan discusses, one aspect which may need to be considered is if over-complicators act as a causal cabal. Few in the consumer side of the industry actually need or care to know why this or that hop, why this or that barrel. Good beer is comfortingly far simpler than craft would have you know as it is pitched to us even as it is a Mansion of Many Apartments, too.**

Note: I don’t like to link to other people’s new links posts but Stan’s was such a model of pungent minimalism this week, I have to direct you that-a-way.

Finally, this piece on non-alcoholic “spirits” is so accurate it is quite hilarious on yet another*** fraud being perpetrated on the drinks buying public:

…my opinion was based on a single shot. To give the respect any new product was due, I went on to Amazon and ordered two bottles of Seedlip: the original, called ‘Garden’ and what they call ‘Spice’. Cost me £56. I tried them every which way and tested them on my friends. Some were drinkers who understood the rationale. Others had given up drink and were crying out for a decent substitute. Not a single person liked them. It was a real case of the emperor arrogantly flaunting his new clothes. ‘Garden’ was just watery. And ‘Spice’ reminded them of dental mouthwash.

Update: The Tand has a late submission to the editors on his relationship with a certain suspiciously named Sam Smith and his landlordly attitudes:

…horror on horrors. A mobile phone rang in the bar and in hushed tones, after exchanging endearments with his/someone else’s wife/girlfriend or whatever, the callee, said words to the effect of “I have to go. I’m in The Pleasant and mobiles aren’t allowed.” Seems Humph has put the fear of God into his customers on that one. Less so on the effing and jeffing I’d suggest, but all of it was in the context of fitting bathrooms, exchanges about how the day had gone and so on, so to my mind at least, harmless enough.  One lad called through to me saying that he didn’t care (“couldn’t give a fuck”) about Humph’s rules. Sooner or later he’d shut the pub anyway, like he had the Yew Tree he observed.  “Aha” I thought. “I could have saved a journey here.”  

That’s it for now. Remember to expect Boak and Bailey reporting  on Saturday and Stan to follow up next Monday. Catch the OCBG Podcast on  Tuesdays, too. Soon it will be mid-September. Time for the woolens and heavy ales. All’s not bad. Now, surely goodness and love will follow me all the days of my life.

*Of course it is.
**Romantic Poetry 307, undergrad honours 1983-84 FTW!!!
***Also see, for example, hard soda.

Your Thursday Beer News For The Last Of August… Of Summer… Of…

It’s over. Well, I don’t go back for another five days but the kids are getting geared up for their respective schools and the hot hot heat is gone. Fabulous. Me, I continue to rest and convalesce. I had no idea I had not taken two weeks off for years. Two-thirds of the way in, I am a bit dumbfounded. May eat a peach today. Because I dare. By the way, fresh peach chunks and fresh tomato chunks with olive oil and basil. You have been advised.

The big news this week is White Claw, some seltzer thing that I will never see or try if the gods are pleased. Zima again. The news is not White Claw itself but that that bastion of east coast liberal culture, The Atlantic, published an extensive article by Amanda Mull on this summer’s cultural phenomenon, seeking the why of it all:

A major factor in hard seltzer’s current popularity is what it’s not: difficult or aspirational. Being a cool young drinker has had a lot of arbitrary rules in the past decade. For much of the 2010s, booze trends have centered around limited-edition, high-alcohol craft beers and booze-heavy, professionally assembled cocktails. These trends have demanded that young people learn the ins and outs of booze culture; have a willingness to pursue the stores, bars, and breweries that meet their very particular tastes; and have the ability to spend some money to try new things. To get the full experience, those drinks also have to be aesthetically pleasing—all the better to document on Instagram, to show off your generationally and socioeconomically appropriate good taste.

Screw you, kiddie curating class.  Screw you, the aesthetic tyranny of Instagram-determined good taste, as Mull calls it.  A blip? Hah! As Josh Noel noted, the  White Claw‘s variety 12-pack now outsell every craft beer. After a few months. Screw you, craft. Actually, this reminds me of a line that Stan noted The Beer Nut mentioning earlier this week:

I didn’t expect to get such a cliché of everything wrong with the concept of ‘milkshake IPA’ but here it is. If this is what you wanted beer to be in 2019, fill your boots.

See, it reminded me of that because milkshake IPA and White Claw are exactly the same thing, a facile form of booze that is identifiably different and needs no consideration as it goes down. It’s the other “screw you, craft” beverage. And, yes, after a decade it’s quite possible that people are actually exhausted with the multilayered Art Rock keyboard of being over-informed with non-information by the self-appointed and of, yes, of being intensely beveragely cool being the core of their entertainment time. My kids just like the odd Gordon’s gin so I deffo saw this coming.

Similarly negatively – but hanging on to defend a seemingly crumbling last redoubt – Miles Liebtag in Medium tells us Here’s What’s Killing Craft Beer: Us.** Somewhat curiously to me, he writes:

Allow me to share with you a law of Craft Beeria, deduced from ~8 years of in-field observation: one’s Beer Knowledge is often in direct and inverse proportion to one’s Market Knowledge. The former is what one knows about beer qua beer: how and why and when and where it’s made, and how that set of questions has both historical and political dimensions, what makes a beer look and smell and taste the way it does. The latter is one’s knowledge of trends, brands, who and what’s hot, what’s trading well, what’s rare, who’s on the outs, etc. It’s not that the twain shall never meet, just that they rarely do, and often the entire beer media universe seems bent on keeping them apart.

Jings! Perhaps an over wrought over-intellectualizing of both categories** might just be playing a role in all this, too.  Beer from a consumer perspective or even that of a brewing technician is not complicated compared, you know, to actually complicated things.  We go to movies and buy from Amazon but no one really cares about the logistics of either. Who needs to be associated with the body of beery knowledge that gets foisted on unsuspecting drinkers while all the while studiously avoiding the obvious questions like relative value? That’s beer today. It all befuddles the buying public Hence the unhappiness. Hence… White Claw!

Need a happier link to a simple time? 1970’s TV ads for Courage Best.

In the latest edition of his emailed newsletter on the state of hops, Stan*** discussed the idea of terrior in hops, one that he has long suspected, has been studied by folks in white lab coats:

I’m pleased the idea is catching on. Earlier this month, Coleman Agriculture in Oregon hosted Bine to Beer: Coleman Hop Terroir, announcing that Coleman, Oregon State University and Red Hill Soils have begun a study into hop terroir… The initial study included two hop varieties, Sterling and Centennial, grown across four different locations in the Willamette Valley, and two main types of soil. Scientists analyzed the soil and took into consideration all the other factors involved in growing hops. A sensory panel evaluated beers brewed with these hops.

Interesting. Terrior in beer is a rare thing but here this study found that the differences between Sterling hops from different locations were more muted and nuanced while the differences were clearer and more easily identifiable with Centennial. If they are replicated year after year, I’d say you might well have some terrior right there.

In other joyous beer as farm news, Katie Mather of @Shinybiscuit herself wrote about and with the folk at Rivington Brewing Co. in Chorley, Lancashire who brew on their family farm:

Tenth generation farmer Mick leans against the stone doorway, letting Ben do most of the talking. When he’s done, we head off with muddy boots to their current setup, a mile or so down a puddled and potholed lane, heavily shaded by the midsummer greenery of thick forest scented with marshmallowy clouds of Himalayan balsam. It’s in this woodland vale that Tap Beneath The Trees takes place, Rivington Brewing Co.’s summertime taproom gatherings. Over the years these little weekend-long beer festivals have gained cult status among the beer fans of Lancashire. Ben tells me that people come just as much for the countryside convalescence as they do his beers and that he’s completely happy about that.

Lovely stuff.  And certainly an antidote to all that fretting up there. Who cares about so much of it all? Not when you can go up a country lane and find a wonderful glass of tasty. Or around a city corner. I did that this week myself and found my beer of the year to date but will leave that a separate post.

In a last nod to joy, Ben gave a tip to read a good article in Craft Brewing Business on the good beer scene in Toronto by the design firm involved with the Left Field branding refresh – the last two words there being something that usually makes my temples ache:

We were received with equal warmth at Left Field’s East End taproom, nestled snug in an alley in a charming and lived-in neighborhood. In this area, many years former, a massive factory turned out bricks by the thousands: the neighborhood retains a blue-collar industrial charm. We sampled a number of beers, including a knuckles-down DIPA called Laser Show and a lip-smacking fruited sour called Squeeze Play. We met the staff at hand and talked shop. After a quick tour of the brewery and reviewing our itinerary for the remainder of the trip, we were off to check out a couple more spots relevant to the local beer conversation before calling it an evening.

What I like about the article is how the branding firm sought out an understand of the local scene. I also like how they stuck with the original logo without too many tweeks and then rebranded around it. Wow – look at me fawning over the outside of the can… jeesh…**** Now, if only someone would tell everyone that Canada had only temperance and not prohibition that would be great. Breweries never shut. Booze available but fairly restricted.

PS: being a lawyer is actually fun some days.

My other big news was, of course, the response to my mammoth post on the meaning of Lambeth Ale. Thank you for all the postcards, telegrams and teletyped messages of congratulations. Whatever shall I blog about next month? While I ruminate on that, you will be pleased to know that we can expect Boak and Bailey back behind the newsdesk on Saturday and Stan to be right there on Monday. Catch the OCBG Podcast on  Tuesdays, too. What Septemberish-fun!

*Not me. You. Max and I warned you about all this five years and and did you listen? No.
**My reaction was not as spicy as that of others but perhaps one sees it in the unnecessary use of “beer qua beer”?
***For the double!
****Full disclosure. I have spent more on them than that damn sample was ever worth.

The Probably Not Quite As Long As Usual Thursday Beer News Given I Am On Holiday

I want to live in Montreal. Might retire there. Just for the subway.  It runs on rubber tires. No screeching metal on metal. And the pale ales.  All over the place, you go in to a pub or restaurant and there they are. Good malt forward classic cold pale ales of one sort or another. Without haze. Without franken-hops pretending to be mango or hot dogs.  Below left to right* are Archibald, Bishop and St.-Ambroise. From Quebec City, Montreal and Montreal respectively. Happy. Happy. Happy. Beer with beer flavour. Favourite newly found bar? Tie. Wolf and Workman, Old Montreal and Le Petite Marche, at the north end of the Plateau on St. Denis. Might go again next week. It’s only two hours drive away.

First up, one obvious sign that you are dealing with a good beer writer is that they are just a good writer.  So happy news, then, as this was announced by one of the B‘s of B+B as it related to the other B:

Anyway, the reason we’ve been on a Monday afternoon bender is to celebrate publication of Ray’s first novel, “The Gravedigger’s Boy“. We’re not going to use this account to promote it, but I wanted to say *something* coz I’m dead proud of him. ^Jess 

Elsewhere in England, Greene King has been acquired by a Hong Kong based firm CK Asset Holdings for mind-boggly £4.6 billion. The Tandy one has shared his thoughts:

As Greene King carries little emotional attachment in the mind of most beer drinkers, it was always unlikely that its takeover would have beer fans rushing to man the barricades. That’s just how it is, but wait.  Greene King is a big part of the British brewing industry. It owns a large number of pubs – over 2,700 – and these are spread all over the country. Heck we even have plenty of them here in Greater Manchester where, one must admit, they aren’t exactly the most popular beerwise.  Their type of beer is not always particularly suitable to local tastes. 

Something else that’s not suitable to location tastes as the brewery that controls the license to brew Skol in Rwanda has had to retract an alarmingly bad branding idea:

A beer company in Rwanda has apologised after critics said jokes that appeared on their bottles were sexist. One of the jokes on a bottle of Skol asked, “when can a woman make you a millionaire” with the answer “when you are a billionaire”. Skol launched the beer labels with the jokes printed on them on Friday but on Monday promised to stop using them.

Being a northern hemisphere western hemisphere sort of person, I was happily informed that “Rwanda is ranked fifth in the world for gender equality, according to the World Economic Forum’s 2016 report” – which makes the local brewery’s initial decision all the more mystifying. Except that it’s beer. And… you know.

Reading Canadians on personal consumption politics is a bit like reading English folk writing about voicing opinions on the personal preferences of others. It always seems a bit awkward and unpracticed. The Polk and Ben Johnson as well as others in Ontario wrote this week about the question of craft breweries donating to political parties. First, a bit of Polk:

It is the ultimate first world problem to be worried about the politics of your favourite brewery, but in a world where every dollar counts, it does to those of us who wish to see the world a better place for everyone. Our money is a reflection of our beliefs to a certain extent, although most of us still shop at Walmart, Loblaws and other huge corporations with spotty track records in how they treat their employees, the environment and even their loyal customers.

Now, a bit o’Ben:

 A savvy business owner should recognize the importance of being at the table when decisions are made that affect his or her business and the best way for a brewery to do that in Ontario is with donations (Indeed, the lack of an alternative method in the form of cohesive lobbying efforts is probably one of my biggest beefs with the brewing industry in this province and is a conversation for a dozen more blog posts). Because don’t forget: Breweries are businesses.

If I was to suggest anything, I think both views somewhat overstate the case. No donation gets you access you don’t otherwise get by being otherwise annoying and individual purchasing choices don’t really send the sting of a generally organized boycott. Yet, if a smarmy Canadian-style middle ground is needed, I might suggest that being aware of your beliefs as you make these decisions is good for the soul and arms you for the next time you face the ballot box.

Katie:

If only writing was just sitting down and thinking about what I might want to say and it just happened…

CNY beer intellectual property law guy Brendan Palfreyman was featured in a law publication recently. It’s always good to be recognized outside the bubble. Have a look under the thumbprint right there next door. You can likely read the whole thing. Probably an utter violation of copyright law!

One third of the way in, this two-week holiday thing is working out just fine. Expect Boak and Bailey to have more news on Saturday and Stan to be there on Monday. The OCBG Podcast is a reliable break at work on  Tuesdays, too.

*1,2,3.