Category: Craft Schismists

Beery Notes From The Third Third Of 2018

Time flies but don’t tell the weather that. First day of school traditionally saw the new corduroys out in force but this year we are having more heatwave. This does not bode well as a step towards global warming. You can see how quickly the environment can flip into a new level of temperament.  Hop regions will be lost and barley crops shall fail if this keeps up. How’s that for curmudgeonly beer blogging?

John Keeling has written an gushy mushy ode to cask ale in the Brewers’ Journal that bears attention:

I started drinking properly in 1973. My first pints were in a Whitbread pub. I tried Trophy, Tankard, lager, lager top and shandy. After experimenting with all those I discovered, along with my friends, Boddingtons and Robinsons. Cask bitter, I have loved you ever since and nothing, not even the finest Pilsner nor the toastiest stout, can capture me for long. I will always return to you.

I wonder how he feels about his dog?

The Beer Nut has traveled from Ireland to Quebec and he does not like the steak tartare.  He finds a mid-sized cornfield vast and likes the first class lounge of our train system. Classic commentary on the Canadian way.  He appears to be heading east but I am not sure, as usual, how far he intends to take it. Will he enter Atlantic Canada? Stay tuned.

Next time someone tells you that the smaller glass ware is suited to the style, remind yourself of how the Brewers’ Association has confirmed its really about getting more money from drinkers’ pockets per barrel by up-selling “experience”:

These changes resulted in an 18 percent increase in revenue, with only a four percent increase in customers. In addition, the number of brands on checks went from an average of two to four. We were making more money for the same work, while also exposing guests to more brands! As an added benefit, the overall sentiment of the guest experience, conveyed in person and online, improved. Many online reviews mention the ability to create your own four-ounce flight as a reason for making the trek to our out-of-the-way bar and beer garden.

Speaking of the new frontiers of newbie sucker juice, a fabulous listicle of ten ignored classic beers was published at Don’tDrinkBeer about the ten top beers that the recent kinderbiere set do not understand. I like it. The groundwork laid down at the outset is worthy of the Tale of Ale and Max:

In a beer scene increasingly dominated by monoculture acid bombs, trubtastic slurrycans, and flabby batterwater, many iconic beers have fallen by the wayside. New palates have neither the time nor attention span for these outdated beers from the past. These beers represent the educational arc that many beer enthusiasts would imbibe on their way to honing their palate. We now exist in an instaRone paradigm, where learning is passe and not knowing is vulnerability. Now the beer journey begins and ends with a 16% double barrel pastry stout and new beer palates don a jaunty expert cap and instantly dislocate their rotator cuff patting themselves on the back.

Me, I have retreated from, literally, the Kool-aid experience as I have too often now been disappointed by what is labeled as an IPA turning out to be something sucked by straw on an elementary schoolyard at recess. I buy comforting brown ales or, yes, the classics. Avoids needing to know “exactly” why craft can cost so much – especially when asking about the expenses is never part of the inquiry. Cooking Lager made an excellent observation on the current state of affairs in a somewhat related comment:

Craft beer is no different. Most of it is just beer concentrate. It’s an acquired taste not a natural taste anyone is born with. You acquire it if you spend time doing so. Drink enough DIPA, eventually you’ll start to like it. The booze rewards the pleasure centres and eventually you will not only forgive the taste but convince yourself you like it. We all acquire tastes. If I compare my own reaction of pleasure to a strong black coffee to my 10-year-old nieces’ wince if she sips it, it is because I acquired the taste, not because she is too stupid to get it. I acquired the taste because I liked the pick me up. Then I started to like the drink. Then I took notice of different roasts, beans and countries of origin. Then I wondered why I was buying a £4 cup of poncey coffee when Greggs do a really good Americano.

The folk who consider that the beer market is broken into teams and that they are contesting with each other will take offense (again) but this is key: “the booze rewards the pleasure centres.” Is the idea that this is all about flavour PR spin? Notice how often the same gurus complain about their hangovers on social media. No, it’s all about finding a sort of palatable alcohol because the selling of palatable alcohol is quite profitable. And makes people happily buzzed. Sometimes it takes complexity to coax the wallets open, sometimes facile flavours. The brewer’s ultimate goal in each case includes the same motive – which is fine as folk are quite happy to spend in response.

Finally, Tim Webb* has written a wonderful eulogy to Chris “Podge” Pollard:

…it was his brilliant eye for detail and for knowing what makes a place great that set him aside.  Despite penning six books he did not claim to be a beer writer, yet his pithy descriptions of cafés came so fully formed that they put you there at the bar, often armed with priceless information, such as “The Dalmatian is deaf.”

There you are. The dearly departed, the great and good – and the not so great and good. Another week in the life of beer as we know it in 2018.  B+B will have more news on Saturday and I shall be back next week.  Here’s hoping for a new crisis to pick at as well as the discovery of a new wonder to behold. See you then.

*Not as the byline states, editor Ted Hampson. My error.

Even On A Thursday In Mid-August You Need Your Beer News

That’s the photo of the week. The storage room at Fuller’s as tweeted by Brewers Journal magazine… or journal, I suppose. There is plenty of beauty to go around in good beer if you remember to have a look. Jordan found a slice of it when jet lagged in an London pub:

“How the hell are you, Frank,” says the first of the day’s regulars. “Old and weary,” says Frank, limping slightly towards the cask engine as that ritual badinage continues.

No, you can look up “badinage” for yourself.

Less wonderfully, J.Surratt discovered something about a brewery owner being like Jesus and the offending Twitter presence soon was deleted, the website now password protected.  Perhap’s it’s being reworked as “The Hobo Of Craft” with heavy appropriation of Red Skelton’s lovable clown character,  Dodo Delwyn. 

Brewers! Answer Jeff’s survey. While you are at it, send in your entries to the annual NAGBW awards.

Lars made the front page. I made the front page in Albany once. Craig needed a quote that wasn’t from him so he just sent an email to the paper saying it was from me. Works for me. I have the greatest coauthors. A pal in NY State government phoned to ask me how the hell I got a quote on the front page of the paper of record. I giggled.

Stan beat me to the “craft beer ham slice” photo taken at a UK Tesco grocery store but it bears some discussion. This may either be a sign of successful infiltration of the brand or, you know, a sign of the end times. I am in the latter camp but to be fair if you need every product in your fridge, pantry and bathroom cabinet to have the words “craft beer” on the label, this one is for you. If, on the other hand, you understand the need to protect your brand, moderately priced sandwich meat might not be your best friend. Does anyone buy that margarine with cold pressed olive oil?

Your fabulous brewing history post of the week came from Martyn… again. The joppen/joppen debate has reared its ugly head and I have an inking that the answer is to be found in the vaults and archives of the Hanseatic League, the swellest league of them all. Consider this:

Turns out Pryssing is actually the old Danish/Swedish/Norwegian name for Prussia, which in the modern languages is Preussen, the same as it is in German. Ping! On comes a lightbulb. The old English name for Prussia was Spruce – Chaucer called the country “Sprewse”, and it was still being called “Spruce-land or Prussia” as late as 1697. The “Spruce beer”, beer from Prussia, that appears in an English poem in 1500 and was on sale in London in 1664 is clearly the same drink as Pryssing. (The “spruce tree”, first mentioned in 1670 by John Evelyn, was so called because it was the fir from Spruce.)

My ticking thought is not that the spruce came from Prussia but Prussia was the inheritor of Hansa and that shipping empire brought in spruce and other lumber from deeper into the east, from the Baltic States and Russia, shipping them as early as the 1200s into England and other seaside Euro-nations. The mariners of Hansa were heavily involved, according to Unger, for bringing hoppy beer west.

Constellation brands: lays off craft division sales force and then invests $5,000,000,000 in Canadian dope sales. Somehow this all places rec drugs in a bit of contexts.

Ben pointed out that self-promoter and formerly craft brewery focused now gas station alcopop manufacturer, Mr. Koch, has sidled up to Donald Trump. I can’t think of a less Boston thing to do in 2018. Maybe wearing a Yankees hat – but even that is not this bad. My thought? What do you expect from the man who believes dry yeast mixed with yogurt keeps you from getting drunk and who gave us “Sex for Sam“?

This is the worst one yet from the GBH blog. The formula of (i) pre-determined conclusion and (ii) quotes from lots of people benefiting from the pre-determined conclusion is familiar. No, in this time of tiny brewers and local malt and hops the norm of questioning authenticity and sourcing is not “quaint” and this might as well come from planet Mars:

“These gypsy brewers have no roots, the argument goes. They are hardly brewers. They are marketing companies. They don’t make anything, whereas ‘true’ craft brewers do. These arguments place gypsy brewers outside of the craft beer industry and into the nebulous service sector.” Ironically enough, as with so many things in 2018, none of this seems to matter anymore.

Where do they get this stuff? Sweet rhetorically passive aggressive improper application of “irony” too.

This was posted later today than the usual 5:53 am Thursday pre-set. I am happily working on a project that is worth about 1347 years of my annual income and someone has to write the deal! Me. So, I wrote most of this at a highway side hotel near an engineering firm that I am working with. Very fun stuff. Rebar. Really top quality rebar. Might as well be Lego and Tonka toys. Is that a bad attitude for a lawyer?

With that, I leave you for another week. Remember to check out B+B on Saturday and Stan on Monday. The beer news never sleeps.

It Is August So Make The Best Of What Is Left Guided By These Tidbits Of Thursday Beer News

Remember?

These Thursday news headlines are getting longer. I wonder what Stan would say about my lack of control. I write that because last Monday’s musings from Stan were so well managed. Made me think about how plunking down this weekly post speaks as much or more to my interesting in writing as my interest in beer. Writing demands writing. So, after reading Stan, I immediately looked to see how many links I had stored away so far in the week for this report and – to my horror – it appears I had been having a good weekend. Nothing had been tucked away to be noted so far. Jings! Bet it won’t show.

How did my week go otherwise? Thanks for asking. I did go to a new pub in another town by the waterfront the other day. It was very pleasant with the cooling wind coming in the window with the view. The beer was a house branded short pour that was also in a cheater pint but my waiter forgot to bill m for my partner’s drink so it all worked out. Sweet.

Dad joke.

Beer sales are up in Germany. Revenues are up in the UK, too, but perhaps not volume. Trumps tariffs are forcing US beer makers to raise prices and “America’s long love affair with beer is on the rocks“!

According to the Beer Institute, a trade group, drinkers chose beer just 49.7 per cent of the time last year, down from 60.8 per cent in the mid-90s. Among 21- to 27-year-olds, the decline has been sharper. Anheuser-Busch InBev SA, Budweiser’s owner, found that in 2016, just 43 per cent of alcohol consumed by young drinkers was beer. In 2006, it was 65 per cent. Per-capita beer consumption in the U.S. fell to 73.4 litres last year, from 80.2 in 2010 and 83.2 litres in 2000, according to IWSR, a drinks market research firm. Germany, by comparison, consumed 103 litres a person last year.

My kid says it is all about calories in her crowd, so gin or vodka with soda is what they buy. Gin’s big. Makes sense. When folk find out I know something about beer, the look I get is either (i) weirdo or (ii) of course, you fat lump. Both of which are sorta correct so I don’t really mind. Can’t hurt my feelings. No sirree.

Could it be that grain was first malted for purposes other than brewing beer? Merryn has linked to that story.  Interestingly, I heard somewhere – likely NPR – over the weekend that there is a theory (working the theory cocktail circuit) that farming was started to encourage bees because early humans liked honey and bees like plants. Tough luck for that whole “beer created civilization” stuff. It never made sense anyway.

2011 was the peak year for wine blogs. I’d put beer blogs a bit earlier. Lew is one human-sized ball of regret over how things turned out. I remember the glory days. Glory… days…. OK, fine. No one cares. Actually, there are plenty of bloggers but they call themselves on-line journalists. Link every second paragraph to the writings of others while coming to conclusions others had pretty much already figured out? Blog.

Michael Tonsmeire has again updated his fabulous chart of larger brewery ownership connections. Just to be clear, ownership is just one of the ways other outside interests can exert control over a business. Loan agreements are just as restricting but, as private transactions, harder to spot. All those firms in the pure “independent” center of the chart? Just as likely to have a taint that some puritanical nerd sect will have an issue with. But no one cares about that either.

Speaking of law. Beer law story #1.  Beer law story #2. Taking sides in these matters is a bit weird. It’s like folk think they are smarter than the common law. Note: beer not special… standard rules expected to be applied. And these things have happened before. Don’t hear about anyone going all torches and pitch forks against Sam Adams, which is again on the decline. Folk should figure out where to apply their “I’m upset” resources.

New York craft breweries, as Don C. reports, have put together a TV show for public broadcasters. Note:

The series cost about $500,000 to produce, said executive producer and director Justin Maine of MagicWig. The state’s Empire State Development office contributed 80 percent — about $400,000. The project started when the ESD office began looking for ways to promote the state’s growing craft beer industry.

So… more like a state funded advertorial. But its about beer so that’s OK. Don also tells the story of NNY coming to CNY. I enjoyed the original Sackets location in my VBB days.

August. Here’s an August “man bites dog” news story if ever I saw one – someone’s pee is reminding him of beer.

Finally, Europe’s blistering summer might well have seriously damaged the barley crop:

The price of European malting barley, which is used to ferment the brew as well as provide flavour and colour to beer, has surged by two-thirds since the middle of May to a five-year high of €230 per tonne. Scandinavia, the Baltics, Germany and France are among the regions that produce the ingredient, whose production in some regions has dropped by as much as 50 per cent and is “dire”, according to Scott Casey of consultancy RMI Analytics. “In some places the crops are just dying,” he added.

Drag. That actually matters. My yellow zucchini seems to be dying, too. Not that a global industry depends on my yellow zucchini crop. Happens every year. Some sort of virus. Droopy and starting to rot on the blossom end. They look so hopeful in June when they pop out of the ground but by August its a scene out of a C-grade horror movie out in the garden. I should get out my Airfix men and make a flick about how Rommel was really defeated with the assistance of huge yicky plants from Mars.

That’s it for now. Another quality update for your Thursday. Yes! You are welcome. Remember: Boak and Bailey on Saturday and Stan next Monday.  Bet their zucchini plants are just fine.

As July Turns To Face August These Are Your Thursday Beer News Stories

Last weekend saw the family head off to the Big Smoke for a Pixies and Weezer combo concert at an outside venue at the west end of  Lake Ontario. It was great. Stinking hot. 15,000 people. Me and a lot of other old guys having a scream-along to “This Monkey’s Gone To Heaven” and “Hash Pipe” which was great. The scene, the Budweiser Stage at Ontario Place,  was an absolute fleece-fest: a tall boy of Bud Light Radler selling for about 15$. I had a Bud with my bland black bean burger before the show. Ice cold it went down like an icy cold Bud. Which was great until it warmed to about 5C after a couple of minutes and then it got, you know, not so great.

I wasn’t really following up on Andy’s idea of taking time to try a classic this summer when I had that Bud. I wasn’t in a place where Bud existed when three decades ago so it does not fill a personal space like that. Not my classic. It’s gas station cooler 1990s New England road trip scenery to me. The beer I passed up. But I did have an old favorite on Friday… and it was an odder experience. Hennepin, which I have enjoyed since at least 2005, showed up in my local LCBO for about $11 for a 750 ml (behind a far worse label… updated branding fail.) I was up for this. We were having a slab of salmon for supper. But it was not the beer I wanted. Hot and heavy even though it was perfect eight years ago on another hot summer night. It’s not like the beer was off. It was lovely. It was just way more than fit my interests, my needs. Am I turning into a target for the low-no movement? What do I actually want?

Jonathan Surratt wins (or perhaps poaches) the “Shaming the Worst of Craft” award with week with the news he shared embedded in that photo to the right. Some gawdawful craft bar somewhere is serving beer in bowls. Could you imagine being served that? Do they serve the food in flute glasses? Do they expect people to pay with actual money? Boo!

Ben notes how a single beer craft brewery putting out a fairly acceptable product that sells well has created another single beer craft brewery to make a fairly acceptable product that sells well. I think of these things like I thought of the music of The Carpenters when I was in my teenage punk phase in the latter 1970s.  They made music that was safe enough for parents who did not like discussing bad things. Like “why Alan is listening to all that swearing?” Mind you, my folks didn’t listen to The Carpenters so I am not sure I will bother buying this beer. Especially as “bugle” is actually a well-known euphemism for beer induced gastric issues.

Is this #ThinkingAboutDrinking? I suppose the idea of thinking is that it’s not about being all positive, just supportive. Fight!

Now this is great: a service to us all. The current big craft and macro craft family tree. Then updated for more detail. Nice to see honesty in the placement of breweries like Sam Adams, BrewDog, Brooklyn and Founders in their natural state. Speaking of Sammy A, sweet dissection by Jeff of another slightly… smarmy GBH post* on the supposed risk of Jim Koch somehow losing status. The lack of institutional knowledge is amazing. Jeff’s point: “when Boston got too big, BA changed the definition.” My point was how Koch was actually an outsider to the main micro/craft movement, which Josh Noel noted and “Sex with Sam” confirmed. Why do we have to fudge things rather than knowing and writing about the actual history of the craft beer movement?

How to sit on a fence.

This is either a story about art v. the regulation of alcohol or it is a story about arts management not grasping the need to find a venue with a stage with a normal licence. I love the “Toronto the Good” half-news in the footnote:

Editor’s note: The Tarragon Theatre has now relaxed their rules for this particular show. Patrons are now able to buy beer up until show time.

AKA: accept what you have been granted.  In other Ontario drinks sales regulation news, Robin has written about how for a few weekends she worked as a beer selection advice giver in one of the few grocery stores with a limited alcohol sales licence.  The role and the context may appear odd. It may well appear odder still as the new provincial government has promised beer and wine** in every corner store! Mind you, the promise has no details. But it may well be that the brave new world promised in 2015 will have a best before date of maybe 2018. So, Robin’s notes may well end up being a valuable set of observations on the state of affairs at the front line in which turns out to be a transitional period. Fabulous information for the future beer regulation historian.

Brendan has shared news that:

files opposition versus beer (and other beverages) trademark application for STONEMILL

With so many breweries using the five letters “s-t-o-n-e” is no one going to point out to the courts how this “just waking up to the news that there are intellectual property claims to be made” approach might be a tad selective on the plaintiff’s part? BeerAdvocate lists 3267 beers or breweries with the letters in that order in their name. Because it is as common as a very common thing. If I don’t associate “Firestone” or “Stone City” with Stone why would “Stonemill” confuse me?

Let’s conclude our collective cogitations this week with a few thoughts about wine writing from Jon Bonné, Senior Contributing Editor with Punch wegazine:***

We assumed experts are meant to provide some kind of road map through an unknowable, confusing realm. We’re expected to help you find a bottle for dinner, and not complicate the conversation. But that has led us, at a time when wine is more interesting than ever, to trivialize its cultural value. We’ve sacrificed context—I mean real critical context, not the fanboy literature that passes for too much wine writing today—for comfort and a sense of belonging. I think Bourdain might look at the situation and point a blaming finger at many of us for failing to explain why one wine is worth more than another, or why certain wines are culturally suspect because they’ve been made with cynical motives. (Big wine companies love when we abandon context for the blind pursuit of deliciousness. Context is the enemy of fake-artisan wine, after all.)

The piece is interesting as it builds on the loss of Bourdain and that irritatingly bland idea of “woke” to get to the notion that context and value are important. It’s a bit too toggle switch for me. Things are complex even if fakers are all around. And I am already a bit sad to see Bourdain being used as a prop for the arguments of others. But I like the call to deeper learning. Hence #ThinkingAboutDrinking.

Upcoming week? The second half of baseball begins. Six or seven weeks until school starts. Use the time you have left wisely. As part of your path to wisdom consider stopping for a pause with Boak and Bailey on Saturday and again after the weekend with Stan next Monday. Laters!!

*Time for an incidental graphics update, too. Keep it fresh.
**Hard liquor, as we call it here, will remain at the surprisingly good LCBO, our government store.
***It actually calls itself “PUNCH” in shouty all-caps… but is font really identity? I mean if it was PUNCH would i have to italicize it? 

 

 

Thursday. Beer. News.

News? You want news? Let’s get into this right away. Is this the worst thing ever done to beer? According to a stranger to me*, this is a pint of Guinness and Sprite, half and half sold in Seattle USA. It wasn’t his drink but someone else’s down the bar who explained  “it’s very English.” Yik. Good photo. Bad drink.

Lars is my hero:

A few years ago I put together a description of how to brew keptinis based on ethnographic sources. Martin Warren followed my instructions, but ended up with just black, unfermentable water. So when Simonas invited me to come to Lithuania to see keptinis being brewed, he didn’t need to ask twice.

Keptinis! 

Into the bucket ran what looked like porridge. The pressure in the keg was so high that what came out was pure foam…

Keptinis! Keptinis!!

A small controversy was set off in Ontario by new branding released by Steam Whistle – as noted by Jordan. The brewery announced its branding in this way:

While nutritional labels are not required on beer in Canada, Director of Marketing Tim McLaughlin says that Steam Whistle is “proud of what goes in our beer, and almost more importantly what doesn’t go into our beer.” The labels follow federal standards and display the beer’s ingredients – “pure spring water, select Canadian malt, European hops, Brewer’s yeast” – as well as calories, vitamin content, and other nutritional statistics.

The implication that Jordan sees is the one hidden in the phrase “what doesn’t go into our beer” – suggesting as it does that others may put other things in their beer. In fact, Jordan received a pestering email from the brewery “suggesting that I use the hashtag to discuss the relatively purity of Steam Whistle.” You know, many brewers do put other things in their beer. And many recognize that us of only water, malt, hops and yeast is just one approach to beer. In other news, I had a Steam Whistle Pilsner in 2005.

Modern Toss on modern beer. And BBC Archives on British Beer in Germany in 1974.** While I am no sure I can fully subscribe to the holistic romance of Jeff’s post on a purposeful meaning of “craft” (mainly because beer is functional) that last link makes a strong argument in favour of the argument.

In the “Worst Idea Ever, Worse Than Guinness and Sprite Even…” a line of wines has been produced, the branding based on The Handmaid’s Tale:

The product descriptions for the wines, dedicated to Offred, Ofglen and Serena Joy, are about as ill-conceived as the idea itself, a real achievement when taking into account the fact that wine matters as much to The Handmaid’s Tale as women (and gay people) do to Gilead. Yes, the show goes down easier with a healthy pour. But maybe not one memorialized with the white bonnet and “Of-insert-husband’s-name” formulations that viewers associate with torture and tyranny. 

Who would possibly think this was a good idea? Stupid thoughtless people, that’s who.

Interesting news from the courts. Most interesting because Beau’s did not participate in the trademark litigation brought against it. For those who would argue that beer and wine are different markets, this is a helpful and clear statement from the ruling:

…the parties’ goods would likely be sold in the same stores and restaurants in various provinces. For example, in 2015 and 2016, the LCBO sold both products. In addition, both products would be considered to be in the premium category given their prices; Steelbird’s wine is sold for $34 or $35, and Beau’s Kissmeyer beer is priced at $6.45 per bottle.

Speaking of rulings, one of those dumb marketing schemes rolled out by BrewDog was help to be inappropriate by the shadowy Portman Group, as The Morning Advertiser reported. Stung, one representative of the brewery’s Department of Poor Ideas suggested folk missed the nuance. Lesson: if you have to explain or even use the word “nuance” in a response, it likely never was nuanced.

Fourpure? Don’t care. Except could someone tell craft brewers that they can skip this stuff and admit it is about scale, wealth and ambition?

They see Fourpure and our beer as a primary focus here in the UK and as their sole production brewing facility we will benefit from all the time, expertise and investment required to succeed, and that means that everything around the brewery will be a little bit easier and a little bit better.

Life as a rich person usually is a a wee bit easier, little bit better yes.

I hope you’ve been enriched. More of the same next week. Don’t forget to catch up with all the beer news on the weekend with Boak and Bailey on Saturday and then find out what happened in good beer and a few other things over the weekend with Stan next Monday.

*Ross Maghielse, Manager of audience development at Philadelphia Inquirer.
**Note the driving gloves. Fabulous.

Your Early July, Stinkin’ Hot, Off For The Week, World Cup Round o’16 Thursday Beer News

I tried to avoid the internet on the afternoon of Tuesday, 3 July, given every English beer blogger was (i) drunk and (ii) getting a little jingo-tastic. Not to mention getting ripped off. Good to see they didn’t choke… again. I’ll have the Saltire, the Lion Rampant as well as the blue and yellow Nordic Cross for their next game, Saturday.  If I can get out to the yard to set up the flag poles. It’s supposed to be well into the 30s Celsius today, over 40 C with the humidex.* That’s well past beer weather in my books. Pint o’ club soda with a splash of gin weather. Maybe.

The funniest thing of the week was when the BA “liked” this tweet from me about the BA wasting its lobbying resources efforts on personality politics.

Speaking of bad BA decisions, the idea of partnering  with a classic big macro, fast food chain at the Great American Beer Festival has boggled minds.  Nothing says “craft” like shopping mall food court quality chicken wings. If you read the book,** you would understand that the goal of the transition from micro to craft in the mid-2000s was using discourse control for the great cause of money. So, the idea that big craft could pass on an opportunity to team up with a firm like Buffalo Wild Wings is what we call a poor idea. There’s a lot of SNPA to sell in them there parking lot restaurant. Actual small craft might have many questions. My question is (i) did they put the opportunity out to the market?; and (ii) what did Applebee’s bid? OK, two questions.

Update: Of two minds. On the one hand, struggling to be pleasant while in a bit of a tight spot. On the other, marbles lost but quite likely for good reason.

Better news. Love the campaign. Need the change. Not sure about the accreditation. Who are the scrutineers? How many will be on the ground? What does accreditation cost a pub? If it does cost something (and how can’t it if it is to be done properly) who heads the scrutineers, oversees the standards and hears appeals to determine if allegations are valid. Who gets sued when the process goes wrong? Like when a pub, falsely rebuked, left with its reputation harmed? Does this overlap with a Human Rights Commission mandate?*** Managing this important process well is as important if not more to the integrity of the cause as raising the issue in the first place.

Better still. The Morning Advertiser published James Beeson’s strong argument for the one proper use of the term terroir in relation to beer:

In Tongham, Surrey, Hogs Back Brewery grows 15% of the hops used in its beer on the farm site – including an historic local variety not grown anywhere else in Europe – and sources a further 50% from within three miles of the brewery.

Fabulous. Fortunately, as the keen eyed might have noted, I live usefully close to one of the best examples of local focused brewing, MacKinnon Brothers. Best? They grow the barley, too. Best.  Wonderful. Makes me spend my money. How do you set yourself apart as a local brewer? The sort of brewer that doesn’t partner with BWW? Grow your own damn barley.****

Reminder: #TheSession is this Friday and the subject is German Wheat Beers. That is tomorrow. Tomorrow, folks…

Hmm… How to sell beer to anyone? Just like with the example of the Buffalo Wild Wings deal, the restructuring of good beer culture and concurrent redirection of focus from consumer protection to trade advocacy is almost complete. The latest NAGBW newsletter asks us to “spot great industry coverage” and the BGBW has only one category left for “Citizen Communicator” – whatever that is. I will have to have a word with Pete. Andy noted this sort of creeping problem as far back as 2008. In 2010, the BGBW goal was “to reward the very best beer writing, irrespective of where it comes from or where it’s going.” In 2011, there was only one BGBW award category with the focus on “the excellent work to promote beer which is produced by or on behalf of brewers, pub companies and other related organisations.” Not sure that is the case now.

Why do I care to have, you know, an opinion? Primarily because it all leaves the impression that good beer writing requires you to quit your job, chase the dough and either find a position in the brewing trade or at least go freelance which inevitably requires the junket to tell the naturally compromised junket’s tale. Original independent consumer-oriented personal interest writing is far more… interesting, no? Who are the best? Who needs to be celebrated a bit more? Not me. I can’t even get my Holls and Halls straight.

Conversely and for equal time, “why draw lines in the sand?” asks Matt. Isn’t the answer now and forever “Buffalo Wild Wings”?

Speaking of praising fabulous things, I think this is one of The Beer Nut’s***** finest posts, even though I am sure I say that every seven months. There are only two reasons that one should not post beer reviews on line: (i) you have read The Beer Nut and know you are never going to come close and (ii) you are a ‘fraidy cat who thinks “hmm… maybe I need to quit my job, chase the dough and either find a position in the brewing trade or at least go freelance…” Fat chance that sort of mindset is going to ever come up with this sort of sweet honesty:

The mere 4.6% ABV is further evidence of inauthenticity, but it really kicks in from the aroma: sweet and sticky like a lemon meringue pie. The flavour is pretty much the same, adding a touch of banana foam sweets. The whole thing is weird and artificial. Contrived; and bound to upset any Germans who come to Bar Rua looking for a weissbier. This experiment didn’t work out.******

Oh, that image up there? Best. Of. All. Elephants being fed buckets of Bass ale in 1931. What is not to love about the image of elephants being fed buckets of ale in the mid-war era? Whenever and wherever there is a schism in the good beer world I shall be on the side of images of elephants being fed buckets of ale!

What a week! I wonder if there will be any more soccer coming up on the TV… I wonder if Neymar has another limb to get amputated mid-match. Remember: you can catch up with the news on the weekend with Boak and Bailey on Saturday and then find out what happened over the weekend with Stan on Monday.

*Hey, that’s Canadian!
**Or read this blog… ever…
***Our human rights laws in Ontario protect against discrimination in the provision of services and provide a cheap, professional and transparent process to bring a claim of discriminatory treatment in a retail business setting like the drinks trade. Employment situations, too, as with this example.
****Isn’t it time to pick sides in the craft schism? Isn’t it?
*****Surely one of Ireland’s greatest fluids-based pleasure writers. Anti-Jacksonian.
******Conversely, see the knots that can get tied over calling something “fine.”

Book Review: Barrel-Aged Stout and Selling Out, Josh Noel

My copy of Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business came in the mail from Amazon this week and I happily started into it while watching preteen softball on a June mid-week evening. The book, as the cover image to the right explains, is a history of Chicago’s Goose Island Beer Company, creator of the barrel aged stout and most infamous of the craft brewers to cash-out.

The book covers the span of over three decades, tracing an arc from brewpub making English style ales to regional production microbrewery to big craft reject to brand asset within the portfolio of an international global conglomerate. It’s quite a remarkable thing.  Before I knew it I was 120 pages in. It is clear that author Josh Noel, a journalist with the Chicago Tribune covering a broad mandate, benefits from his skill as an investigative reporter but also as a native of that fair city. The beer and book both convey a sense of place as well as event.

It also, refreshingly, paints realistic portraits of the key players, warts and all – without the slightest bit of an unseemly tone. My first impression from the book, in fact, was that none of the players behind the rise and fall and then rise and fall of Goose Island were all that attractive. As Noel tells it, brewery founder John Hall comes across as a bit of an angry nutcase who came up through the corporate rat race, starting out as a cardboard box salesman. We read at page 79 that as early as 1996 Hall is described as planning to sell out to big beer. But he’s also someone who took a change with his accumulated wealth on a reasonable if calculated risk so the attitude makes sense.

Less sensible is the image created of John’s son Greg: drifter turned alcoholic brewer turned egotist face of the business.  To the mid-2000s, he frankly comes off as a poor little rich kid, even if politely described. Even Michael Jackson is given an cameo and a slag at page 30:

Jackson was a good message guy. He wouldn’t hesitate to criticize Big Beer. But when a small brewery released a flawed beer, no one knew it from Michael Jackson.

The point of these observations is not to be just unkind. As a result of such honesty – rare among craft narratives – the reader is provided with a basis for trust in Noel’s work.  That trust is bolstered by Noel’s deft description of the factors behind the mid-2000s shift from micro-brewing to craft brewing as the US gospel of good beer.  While Noel does unfortunately buy into the back dating of “craft”* to an earlier point when it was not either the ethos or in general use, he does explain how the first efforts of the Brewers Association starting with its formation in 2005 were aimed at control of the discourse through control of the language. Noel suggests it needed to do this for internal reasons:

By the early 2000s, craft beer was splintering into identities. It was cool, it was hip, it was counter culture, it was “you’re not worthy”…

Not to mention it was when brewers and society at large were uncomfortably witnessing the weird 2002 tale of the “Sex For Sam” sponsored by Samuel Adams Beer in which “prizes were awarded to people who had sex in unlikely public places.” Yik. Noel unpacks the tone of the times, unpacks the tension which existed between cottage industry “craft” and what the founders of the Brewers Association were really after and later accomplished: the creation of a single story of large efficient breweries where quality and consistency are the hallmarks. Thus the creation of heterogeneous and hegemonic big craft as an act of sheer control.

Tied to the BA’s interest in market control, efficiency and scale – a goal would have made E.P. Taylor glow with pride – are Noel’s observations on profit and wealth as a fundamental underlying goal. Be clear on this point. All beer has this as its goal and it applies to macro, old school micro, big craft as well as today’s  tiny taprooms. So we read that Goose Island’s 312 beer is a hit as much for the retro black telephone tap handle as the taste.  And that Matilda was pushed as it had twice the profit margin of 312! And you thought it was all about homage to the great brewers of Belgium. Chumps.

I am enjoying this book greatly. I may even post another follow up as I have in the past when faced with a book on beer that sits so far above the rest. If you have not bought this, skip a couple of six packs and get your copy now. Like right now. Now.

*Not to mention perpetuates the tooth-achingly saccharine phrase “cast of industry all-stars” at page 124 thus, likely unintentionally, appearing to trip over the line from keen observer to fan-boy-ish insider.

Your Ontario Election Day Good Beer Blog Thursday News

Wow. We are here finally. Just a few weeks ago we got our first campaign photo of a leadership candidate pouring a beer. The best thing is there is a  chance that someone who got the second most votes to become the leader of his party will go on to lead that party to the second most votes to lead that party to election victory to become Premier of Ontario* for the next four years. See how nice and accommodating we Canadians are?** Actually, just with a good night in a pub, it is all about seat distribution. All so excellent. I trust by this time next week I am not an involuntary freelancer as a result.

Midday Update: I must have lost my marbles during the hazy dilerium brought on by that anthem to the province as I have forgotten to mention not only that you will need to check out Boak and Bailey’s pépites des actualités on Saturday but also failed to recognize Stan’s (i) return to the Northern Hemisphere but also (ii) his return to the Monday beer news correspondent’s desk.

Such confusing times. Confusion is all about the news these days. Did you know that in New Brunswick Moose Drool beer has to be called Moo Drool beer? Did you know, as my fellow Esq. reports, that the Oakland Athletics are legally objecting to a craft brewer of sorts for misuse of the word “athletic”? My main issue in the latter one is how you cannot have no-alcohol craft beer. It’s an impossibility to impose that technique and remain true to anything resembling a traditional process. Much more ominously, a careful eye has noted that a craft brewer in England has adopted reasonably identifiable fascist imagery and name branding. Denials ensued – but how thick are folk?

In a more tangled pit of legalese, we learn of this story coming out of a court process in North Carolina:

A lawsuit brought by Charlotte’s largest craft brewers has uncovered illegal activity amid efforts to overturn North Carolina’s self-distribution laws, according to an attorney representing them. Initial discovery exposed a “secret agreement” between Anheuser-Busch and distributor R.A. Jeffreys that gives sales of those beers priority over all other products — illegal under a 1989 state law, says Drew Erteschik, co-counsel for The Olde Mecklenburg Brewery, NoDa Brewing Co. and the Craft Freedom initiative. 

I love secret deals in that you often find if you do a little research they were actually reasonably discoverable at the time… BUT THE POINT STAYS THE SAME NOW!!! Secret anti-craft factions lining up against us all. How will craft survive… err, maintain its place… err, resist massive continuing expansion?

Sad wine news from Nova Scotia as frost in June hammers the grape crop.

Speaking of craft expansion, Evil Twin Brewing has called out the hidden shadowy practice of private equity’s grasp upon the ankles of craft beer, including this in lamentation to a voice speaking for the cause of money – a dirge to what is and what should never be. Oddly, this is all raised in response to the expansion of the Mikkeller corporate empire. Being owned by, I now assume, more evil twin.

Note: extremely interesting connection drawn by one US craft brewer between the discussion above, the underlying state of affairs and its refusal to participate in the central authority hugging “IndePendeNt” seal*** issued by the Brewers Association.

This tweet reminded me that it is good to remember that, while Canada may be relatively young, Ontario retains a number of Georgian taverns like the 1830s Black Bull Tavern of Queen Street in Toronto.

“Tank Stella“? Please tell me that is code for something.

Jeff pointed out something very interesting when he discussed whatever something called “rosé beer” is:

No. Rosé is just a name applied to preexisting beers to move product. Hibiscus goses? The first of those appeared nearly a decade ago. This is not a new style, it’s just a way to make people there’s something new here.

It relates to a point The Beer Nut made over here in relation to east coast IPA. The death of style being accompanied by confusion as to the continuing lingering existence of what was formerly perceived as, you know, a style. I have never understood “east coast IPA” since people stopped praising east coast IPA circa 2007. Harpoon IPA is the model. Malty and less hoppy and perhaps still available  at Fenway… or wherever else no one cares about your Cicerone server badge. Rosé beer? Quebec’s Rosée D’Hibiscus has had reviews posted on BeerADvocate since at least 2007 including this linguistic wizardry:

It’s pink, an orange pink colour with a finger of foamy pink head. Pinkest beer I’ve had. Some lacing as the beer goes down.

Sounds pretty damn rosé to me. Which, for me, illustrates a key element of craft beer boostering today – amnesia. Or a profound dedication to not researching anything.  Can’t be an expert without a strategy to adopt unknowing.  “Waters of Lethe” might actually be a good name for a Midlothian beer bar, come to think of it.

Bizarre: if this is the weaving of “the science of craft beer into story telling like no other” then isn’t all pretty much lost? Nice puff piece, maybe, on the use of ingredients to add fruit flavours. Maybe.

HardKnott Dave doesn’t have amnesia. And he seems to be equipped with an honesty attachment as well. His piece on the role of moolah and line placements in UK pubs is fabulously clear:

They contacted me a couple of months ago as they were negotiating with suppliers of their major brand lager. It seems that they were being offered a cash lump sum for a two year exclusivity deal. They were being offered £2k cash to kick our Intergalactic Space Hopper off the bar. Apparently it isn’t just one major beer producer that is doing this, it is most of the big multinational brands and is looking a little bit like a cartel and anti-competitive action.

Preach! Too bad 99.9999% of people in the know are not sharing. Reasonable to assume anyone downplaying this is on the take one way or another themselves.

By the way, this post marks the 3000th post in the upgraded version of A Good Beer Blog launched in October 2016. If you ever want to glory in the original 2003-2016 site and the 1,500 or so extra posts over there that I never quite got brought over here it is sitting there at the Wayback Machine just waiting for you. I do love that old school tab with the 2004ish beery emoticon. Mucho mucho gracias for all the clicks over all the years!

*This oddly spaghetti western themed tune was rolled out to us when I was in kindergarten in 1968, we sitting lined up neatly, a couple hundred souls cross-legged on the gym floor getting our dose of political propaganda.
**Well, most Canadians…
***whatever… ;D

Here’s A New One To Me – “Virtual Beer”

The CBC has posted a story gleaned from interviews at last week’s Canadian Brewing Awards and Conference held in my old hometown of Halifax, Nova Scotia  that breaks the mold of “fourth line Jr B hockey player” level PR skill that we usually here out of these sort of revival tent meetings. The problem? Contract brewers:

Mistry says he tries to work with clients who already know something about brewing and, in many cases, they eventually move on to build their own brewery. The contract batches are just a chance to get a foothold in the marketplace without having to risk too much on capital investments up front. But he concedes that since craft beer has become so popular, some people contract brew as a hobby or vanity business venture. “There’s a lot of bankers out there that start their brands, so they have no scientific background,” said Mistry. “There’s one guy we deal with who [has] a marketing company.”

Mistry is Jamie Mistry, operations manager at Common Good Brewing Company in Scarborough, Ontario. It’s a pretty blunt statement in a pretty blunt report. Apparently all is not well in the Canadian brewing scene. Brian Titus, owner of Garrison Brewing in Nova Scotia appears to be quoted as saying there’s the worry that contract beers flood an “already saturated market, while also diluting the strength of the craft beer brand.” Hard to disagree with that sentiment. Sam Corbeil of  Sawdust City Brewing Co. in Gravenhurst, Ont. said called the idea on contract brewing was originally “appalling” to him. Appalling!

Strong stuff. But what most caught my eye was the use of the phrase “virtual beer” to describe the phenomenon. It states contract brew is (i) referred to in the industry as “virtual beer”and (ii) that this is a concept mostly unknown to the public. A Google search for the term finds not a lot of back up for the assertion that it is a thing. There was a weird iPhone app around 2006 by the name. Plus it’s code for well earned praise amongst coders.

So, I am not sure it’s really a term that is really used in craft beer. Is there really that level of disgust or at least distrust? Not sure the phrase works, myself. If anything, it would be better to reference the practice as “virtual craft” if the goal is to make an oblique slag to the integrity involved.  Unless the online knitters have already cornered that market.

The Blink And May Is Gone Edition Of Your Beery News Links


To start, I have done what every good beer writer does – I have stolen something. The image above is the lower slice of the cover image used by Boak and Bailey for last Saturday’s edition of “News, Nuggets & Longreads” and it snapped my head immediately to attention. Wow! See what is going on there is in the anonymous 1890s pub? Careful readers will recall my 2012 search for better drinking vessels and in particular my love for my pewter quart pot* which is happily put into periodic use. When conducting that search care of Messers E & Bay**, you see these quart pots with spouts that I figured were altered and re-purposed for household reuse after the era of quart in the pub normality left this Earth.  But NO! They are for pub use, the buyer purchasing a quart measure but serving himself with it but drinking from the smaller glass instead of the pot. No wonder the spouts are all at 9 o’clock to the handle’s 6 o’clock. So the right hand can pour to the left. A jug built for serving someone else is always spout at 12 o’clock to the handle’s 6 o’clock. Perhaps this was a quart of strong ale compared to to a quart of a lighter weight beer? Now I want one of those, too.  And so should you all.

James Beeson on a year writing about beer from the rare perspective of journalism. Also see Jeff on the same. J + J are both correct.  Certain brewers and many PR folk have an issue they have to deal with. We might call it “greater society.”

One week until the vote is in for Ontario’s election and NDP leader Andrea Horwath has given us another “candidate with a beer” photo. The scene is Brothers Brewing in Guelph. I prefer the Canadian standard “politician beer pour” pics personally but seeing as this was actually tweeted on the official party feed, I’m more than pleased. Unlike the last national election in 2015, beer is an inordinately active topic in the election so far – and is being picked up by the news organs covering the race. In fact, they are being even so clever as to seek out knowledge such as in this article where Macleans magazine quotes from and even includes a hyperlink to the blog of Jordan St. John! In one of the oddest Ontario election promises ever, conservative leader Doug Ford has promised the return of buck-a-beer cheap lager. That was a thing until 2010. Jordan unpacks the many many ways that this is never going to happen. My tweet:

Ontario’s “buck a beer” went away when a big corporation bought a smaller corporation, shut it down and sold off the equipment. Not a policy matter. And government can’t force brewers to make cheaper beer.

Mr Ford may well be our next premier but no one has accused him of being all that bright. Five years ago, The Globe and Mail*** accused him of  selling hashish for several years in the 1980s but no one has accused him of being all that bright. Dumb.

Hail in Bordeaux on May 26th. One-third of Blaye heavily hit. Drag.

Martyn Cornell posted about running ads on his blog. I used to do that a decade ago. Good money. Folk are always seeing us there is a way to recoup the cost of all this. And they should. Hilarious observation in the comments from a reader remarking on folk jabbing about the ad selection:

Other posters — the ads you see *might* be determined by cookies on your machine indicating what you’ve previously been viewing so maybe be a *bit* careful before announcing what’s showing up for you…

Me, I don’t really care about the financing of this here publication any more as digital historic research is less expensive than my other hobby, sewing suspender buttons on trousers for work.****  Seeing as, me, I don’t travel and don’t hang out in pubs I really don’t have a love-hate relationship with my problem writing anymore. I have a backyard. I have a rec room with an old Lay-Z-Boy. It’s all working out.

Note: any brewery drawing water from the Great Lakes south of Sarnia is pretty much making a dilute processed sewage water beer as well. Not to mention it all being DINOSAUR PEE!!!!

Folk are still waiting for the apology that will never likely come. See, Beavertown has been talking to Heineken after all. As noted in your May 17, 2018 edition of the Thursday news, those who saw this coming were “rumour mongering” and spreaders of “falsehood” – which have to be two of the most infantile over-reactions in hard scrabble beer consulto history. Way to go. The fun continues as Beavertown lands a deal with Tottenham football club serviced no doubt with approval of Heineken, the club’s official beer sponsor – but wait! One tiny voice shouts “HOLD THE PRESSES!!!”:

Nothing has been confirmed. Could be completely unrelated – collaboration could be within the stadium only – but there are no sources saying either of these things are true.

And monkeys might be circulating in trousers. What a mess. Having negotiated sports stadium bevvy deals, it is pretty obvious that there is a connection… as it would be to most. Does anyone think that Beavertown or Heineken have two law firms isolating these sorts of deals with the same parties from each other? Yeah, that make sense. Plenty of sense. But no: the last few weeks’ simmering sneer of discredit suddenly has an implicit claim of special access “the sources“! And, suddenly, now rumour mongering is in!! The core self-branding strategy prime directive is pretty obvious… still, I like to read along these sorts of aggrandizement cub reporting mongers with the sound of a teletype or stock ticker clacking along in my mind. It helps.

By contrast, the ever excellent Ben Johnson has written about a wonderful new addition to the Ontario beer scene – the Toronto East End brewers collective. One of the dumber things about the “independent” aspect of the craft beer movement is how it depends on followers aligning into lock step with messaging coming from the tenured staff of centralized national scale trade associations located far far away. The Orwellian scenes at the keynote speeches of the annual Craft Beer Conference look like something out of a mass reeducation session. I hear they chanted “Gose is Good! Gose is Good!” at the end of one of these back in 2016. Newsflash: it often isn’t. Far better it is, then, to read how some are fighting back against mindless homogeneity even in a local scene:

“Most of the breweries in Toronto who have been the beneficiaries of media hype (deserved though it may be) are all clustered in the west end,” he says. “There’s already this ridiculous ‘cultural divide’ that makes people in the west end feel like traveling east of the Don Valley requires a full day of logistics planning and we’re hoping to dispel much of that nonsense.”

Fight the power. Fight the good fight. Fight! We need more of this. Dump those who aspire to “big and controlling” whether in association or in distribution or beer writing or whatever. This nano-political statement is the next logical step for “local” and it is welcome if not long overdue.

And with that, I leave you. Once again the goodness in craft is defined by the local, ungrasping, interesting and kind. Alcohol and money have their powers for sure – but peril lies that way. Both for those who speak in that fashion and those who bother to listen. Much more fun is the real. Next Thursday is election day! I even have an orange sign on the lawn.

*You do all know that a tankard has a lib but a pot does not, right?
**Stolen this time from Norton of Morton.
***Toronto’s national newspaper.
****Good set of buttons costs about $3.50. Tops. Lots of colours and sizes, too. Don’t get me  started on vintage buttons made of deer antler…