Category: Ethics

The Days May Grow Short When You Reach September, Frank, But There’s Still Time For Beery New Notes

The summer has raced by. We only have a bit of lingering warmish things left. Then false summer comes, followed by the now doubly  questionable Indian summer, then lastly a few surprisingly cool rather than cold days. Harvest is coming in. Season of mellow fruitfullness and all that entails. For the ladies to the right it included rather nice dresses. I saw this image on the Twitter feed of The Georgian Lords but have no idea where it is from. I suppose it indicates all hands on a day where there were deck as it’s hardly The Gleaners of months later on in the cycle. But, perhaps surprisingly, not unlike The Harvesters of 1565.

First up and as an excellent introduction for an effort which seeks to separate from chaff from the grain, Stan wrote about an article about wine writers and junkets and other seductions. Like the author, the excellent Jamie Goode, he uses the word “satire” but, as is usually the case with satire, it is framed as such to make a point about a truth:

Good reading from an author who writes, “Personally, I’d rather drink beer than suffer these dull, dishonest, trick-about wines.” Not sure what alternative he’d suggest for dull, dishonest, tricked-about beer.

Is it the beer that is dishonest? In some cases, yes but not always.  Anyway, excellent thoughts as we seek out the good as well as… the Goode in what’s out there to read this week. A reasonable contrasty comparison is this article that Matt noticed by Alicia Kennedy which in part covered similar ground with less of a satirical veneer and more of a personal reflection:

When I was 31 and used my passport again, it was to go to Spain on a trip paid for by a winemaker. The next month, it was a two-week trip to Italy with family that completely drained my meager savings (until I moved to Puerto Rico, this was the longest I’d ever been out of New York), and the next, it was to Scotland for whisky tasting. From 2017 through my move in 2019, I traveled somewhere pretty much every month. These professional opportunities (some personal), about which the ethics were and are always dubious, suddenly began appearing in my inbox at just the right time: after my brother passed away at the end of 2016 and I needed not to wallow, not to continue having panic attacks. 

Staying at home, Martyn triggered a lot of arge and the barge when he himself wrote triggered about changes to the small brewery taxation laws of England and Wales.* It’s all the same to me in that I think reasonably healthy taxation of beer and other strong drinks is a perfectly normal thing to do but decide for yourself:

Much of the outrage seems to come from exaggerated claims of how many and how much brewers will be adversely affected by the proposed reforms, and allegations that the changes will mean large brewers gaining at the expense of small brewers, though the group that led the call for a change in SBR, the Small Brewers Duty Reform Coalition, includes a fair number of brewers making less than 5,000 hectolitres a year among its 60-plus members.

Plus, and I presume some brewers read this so I appreciate it’s not what everyone wants to hear, the idea that the outrage is “manufactured” is not necessarily an accusation. It’s a reality that the discourse is bent and pushed and pulled for any number of reasons and interests. This is one of them.

According to the NME, 99 metal bands have signed up for a ’99 Bottles Of Beer’ charity cover:

The idea for the cover was put together by The Boozehoundz, the moniker of Scour members Derek Engemann and John Jarvis alongside Robin Mazen of Gruesome. It sees 99 musicians all singing a single line of the song, amounting to a mammoth 23-minute song.

All of which is entirely excellent.

Speaking of music, the earlier Matt in my life on these information superhighways linked to an excellent remembrance of being a teen at raves in Preston 30 years ago:

There was an abundance of places to go out to in Preston in the early 90s. The country was in recession but everyone was partying hard. Friday was rave night at Lord Byrons and Saturday was indie/dance. After a grim experience at a club in town when I was 16, Saturday nights at Byrons became part of my life. Most Saturday nights from the beginning to the end of 1991 we were there, drinking cider and black, dancing to our favourite music and forging friendships that would continue for three decades and more.

Reads as true as a witness statement in a criminal proceeding.

Andreas K. wrote about Carinthian Steinbier this week, an Austrian beer that disappeared over 100 years ago, and in doing so gave us a great intro into the world of hot rocks in cauldrons:

Carinthian Steinbier is interesting because it survived for a fairly long time, until 1917 to be exact, despite repeated attempts to completely supplant it with what was called “kettle brewing”, i.e. brewing involving metal kettles. During other research, I recently stumbled upon a 1962 article that is probably the most detailed description of Carinthian Steinbier tradition that I’ve found so far.

“Things You Gotta Try” on NPR’s Splendid Table included dipping Oreos in red wine. Oatmeal Walnut cookies in Imperial Stout anyone?

I have to admit, I have no interest in hard seltzer or hard soda or hard kombuchca and even little interest in most beer writing about cider but I do appreciate Beth’s argument that at least for the business of brewing, non-beer may be one of the ways forward:

They’re not the only San Diego brewery to fully embrace the seltzer craze. Mikkeller’s own line of hard seltzers—dubbed “Sally’s Seltzer” as a nod to one half of their iconic character duo Henry and Sally—launched in January 2020 in response to craft consumers’ changing demographic. “It’s a perfect change of pace for any type of drinker—and a cool opportunity for us to connect with a wide demographic,” explains founder/CEO Mikkel Borg Bjergsø. “It also fits with our desire to be inclusive and reach as many people as possible.”

Let’s be honest. They are end-times beverages, just the same coolers which have been with us for almost thirty years and just gak by another name. As relevant to an interest in good beer as the brand of bubble gum stuck under a pub’s table top. Mr. B. noted the latest abomination: “India pale hard seltzer.” FFS.

Finally, it was with great sadness that I heard the news about the death of Jack Curtin, dean of Philadelphia’s beer writing scene. He was a great supporter of this beer blog from day one and someone with whom I shared an interesting email relationship even if we never met. One of his greatest skills was ripping into his pal Lew Bryson, who I know will mark the loss deeply.

Enjoy the rest of your summer days. As you do, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays (where Jordan shits on church ladies and is dead wrong about coconut macaroons) and sometimes on a Friday posts at The Fizz as well.  And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick  podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.

 

 

 

*Never sure when these things apply to the whole or the part.

The Summer’s Lease Hath Far Too Short A Date Edition Of Thursday Beer News Links

Gather ye rose buds, lads and lassies. Five more weeks until Labour Day weekend looms. Back to school ads on the TV start soon. Remember: every fair from fair sometime declines. Boom. Chucka. Lucka. Photo of the week is from retiredmartin who has been out gathering. Note the first:  check out the third person’s experienced expression. Note the next: there is a missing fourth person. What is not to love?

A great start this week so far, don’t you think? Let’s go! Next, Dr. J. Nikol Jackson-Beckham spoke at Slow Food Nations about the progressive influence craft beer has on communities – something I would have thought would have been happening at every slow food conference since time began. She sat for an interview on her thoughts about food and justice:

Largely people are heartbroken because their intentions are good but haven’t actually been realized in their business. The project of equity, inclusion and justice tends to overwhelm people with a sense of fear of doing it wrong. So my approach is to come at this as a huge opportunity for a business both in terms of social good and the bottom line. To do this, a business has to think about it on par with all other organizational goals, build infrastructure and then talk through specific tactical scenarios that people can grab on too.

Here’s some science for you. Drinking is being studied studiously and one study has found out that folk are not altering their habits all the same way. It asked the question “why are alcohol-specific deaths going up in Britain when alcohol consumption is going down?”

Countervailing alcohol consumption and alcohol‐related harm trends in the UK may be explained by lighter and heavier drinkers having different period and cohort trends as well as by the presence of cohort trends that mean consumption may rise in some age groups while falling in others.

I heard a similar science-like story on NPR Monday morning but never found the link. [It’s sad when things turn out like that.] But the point was teens seem to be reversing what the last set of teens did and the newbies are turning to the bottle after their elder teens of the last ten years have been subsisting digitally.

Writing advice. Boak and/or Bailey included more than one excellent observation in their monthly newsletter but I liked this one the bestest:

A couple of weeks ago we posted about migrant workers from Suffolk in the Burton brewing industry. In a follow-up Tweet we said: “TIP: If you really want to learn about beer and brewing, don’t just read beer writers – look beyond.” This is something we think is important. When we wrote Gambrinus Waltz, for example, most of the research was undertaken in newspapers, old magazines, books about London, theatrical biographies, autobiographies… We hardly looked at a single book by a capital-B, capital-W beer writer, except for Ron Pattinson and Martyn Cornell.

Sounds like a couple of dodgy sorts to me… but the point is correct: get ye to the primary records as often as possible. Right after the rosebuds. Or perhaps they are your idea of rosebuds. Good all-round general thinking advice, when you think of it.

Hmm. Not sure I like this. The next nightmare beverage has apparently shown up in Malaysia:

Asians love the bubble milk tea. They love beers as well. One franchise has decided to merge the both together in what it considers the “matchmake of the century”… The Boba Beers consists of Butter Beer made with Kirin Ichiban, Guinness Milkshake with Guinness (duh), Strawberry Lime Cider made out of Apple Fox Cider, and Watermelon Beer mixed with Tiger Beer.

I don’t judge but, well, it sounds pretty yik. I expect some craft brewer will update* it and the kids will go nuts.  Because tea+beer=boba can’t help but be cheaper to make than even beer+juice+radler.

Geoff Latham had a good go at pointing out that one craft fabulous UK brewer selling into the EU was seemingly breaking the law:

It’s not allowed under EU rules. They closed the “personal import by post” loophole when tobacco sales by post rocketed. The person importing can have their goods seized and face prosecution. The company exporting also can if the correct customs documents don’t accompany the beer

I liked Zak Avery’s experienced views on the matter, too. Craft is all fine and good but a couple of weeks of short sharp shock might be called for.

New brewery news: Ontario emigrants brewmaster Andrew Bartle, marketing manager Marissa Bégin have declared their new operation The Church Brewing open for business. This is great and especially so as they are located in Wolfville, Nova Scotia** near where I grew up, where my Dad was a United Church minister which means he likely went to presbytery meetings in a future brewery.

I am enjoying the approach Matt Curtis and his journal Pellicle are taking in treating good beer as part of broader food and rink production.  British wine has been included in that scope this week:

Thanks to this bumper crop, British wine is being spoken about with more fanfare than ever before. British sparkling wine, particularly from vineyards based in Sussex and Kent, is now widely recognised to be on par with Champagne. This perhaps explains why in 2017 the Champagne house Taittinger planted vines in Kent (though, due to its appellation, they cannot call what they make here Champagne) in order to exploit similar growing conditions as the prestigious house enjoys in France.

Boak and Bailey have hit for the double this week when on Wednesday they posted a tweet with a link to a 1971 article from the publisher of the foundational and likely all-time leading home brew and good beer books in terms of sales, Amateur Winemaker. The article is about beer tourism to Belgium, a copy of which is produced to the right. I love it. While a bit cringe making on topics matrimonial, it is far less creepy in its sexist approach than the sometimes leering thoughts of one Mr. Jackson when he spoke of ladies AND it does an excellent job describing the subject matter of his article – traveling to Belgium in that year of 1971 to explore the beer culture. I particularly like the observation that sweetening sour beers like Rodenbach or Gueuze was locally common. This primary record proves their earlier observation – and raises again the question of why no one has seriously studied the influence of Amateur Winemaker publications. Then again, perhaps Columbus did actually discover the New World.

Finally, a point of view from our side good beer on the word authenticity. While I am a bit of a loaf, I do like reading about good menswear as I am a man who needs to wear things. Permanent Style is one of the best current guides to things I can never afford which offers an alternative voice on matters analogous to good beer and here is their take on that word:

In the past couple of years ‘authentic’ has become increasingly important to how I see clothing.  Partly, this is because the other terms – or values – have become less important.  Heritage has been overemphasised. Frankly, some old companies make terrible products and are stuck in the past, unable to adapt either to changing consumer expectations or the media that markets them.  So too has craft. The fact it is done by hand doesn’t necessarily make it better. Some craftsmen set out on their own before they’re ready, and deliver a poor product. And some things are just better made by machine. 

Interesting. Given most “craft” beer is made on computerized set ups that manage much of the process automatically, the comparison may well be a useful one.

Well, that is it for now. Not a boring week at all. Boak and Bailey should have even more to share on Saturday and I am now trusting Stan to being back again Monday. Consider, too, the OCBG Podcast which is broadcasting the thoughts of Robin and Jordan as they observe upon good beer each Tuesday now coming on three months or so.

*aka poach.
**pronounced “Wuhff-fuh” locally.

The Thursday Beer News For Seven Weeks To March… Just Seven Weeks To March…

These are the cruel weeks. I’ve shared my dislike of the bleak mid-winter, haven’t I? I’m a bad Canadian in this respect. I have krazy karpets, skates, cross-country skis and even snowshoes but they all stay at home, down in the space under the basement stairs. We sorta even fear the toboggan. I don’t remember ever liking the coldest part of the year and I suspect I caught it from my mother whose town in Scotland has palm trees growing on the front. One thing I am not planning to do is wallow in strong ale, a traditional remedy or perhaps just response. Another reason #Dryanuary, in part or whole, makes a bit of sense and saves one from a shock.

I saw this chart (to the right) the other day and it gave me pause. See, it basically states that the top US macro brands added up to around $20 billion US in sales revenue in 2018. But here is the thing: if those top 10 are worth around $20b in sales and all of US craft is worth about $26b… what is the other 55-60% of the value of the US beer market made up these days? All of which illustrates either: (i) why I have issues with any numbers get thrown about in the triumphalist discourse or (ii) how easily I might miss perhaps obvious things. Help in the form of an explanation appreciated.

Here’s an interesting story, illustrating the conflicts that can arise among progressive constituencies and the need for serving staff to be extremely aware of complex matters of identity:

… the barwoman informed her she was banned because of the clothing item, which was considered as ‘transphobic and not inclusive’… The 34-year-old backs the feminist group Fair Play For Women, which opposed a Government consultation to reform the Gender Recognition Act (GRA)… [a]  member of staff… told her she could not stay at the pub as she had been upsetting other customers… [one] took to Twitter to speak of his distress. He posted: “When you’re trying to relax in your fave pub and there is a TERF [trans exclusionary radical feminist] wearing an anti-trans T-shirt… it’s disgusting and I’m so upset by it…”

Next, I like this article on craft and fad by Matt C a lot but, as I noted to him via tweet,  I was not sure that I agreed. Consider this passage:

“NEIPAs were waiting to happen,” McMeekin says. “Take the West Coast IPA, an amazing hoppy style of beer; soften it, plump it up, give it a unique hazy look and you’ve arrived somewhere that’s different, just as good, and still approachable.” Like Brut IPA, it’s a style many brewers have been falling over themselves to replicate, and yet it feels as though NEIPA has been around long enough to transcend mere trend and become something more meaningful.

See, for me none of this has been waiting to happen. It’s not natural. There has been nothing as intentional as the ramping up of US craft style fad over the last few years. As I recall, Craft Brewing Conference side seminars on barrel aging and newer and newer hop varieties beginning around a decade ago might have been the start of it all. A profitable route forward for all. Reasonable dream as dreams go, I suppose. Now, however, I see it as a dangerous game to present more and more rapidly shifting fashions to a well trained public. Dangerous given the level of investment required of small brewers to keep up with the chase.

Not unrelated, one last 2018 retrospective from Jacob Berg,* if only for this observation:

I saw a local brewery charge $65 for a bottle of stout at a pop-up event in the city. Not for a case of stout, but for one 500ml bottle. Do what you want with your money, but that’s foolish.

Jeff has posted a very good post on three themes, including the plight of writers. I agree and entirely sympathize with his point of view except that he references writers “augmenting their income with the kind of work… that journalistic ethics once forbade.” My quibble is only this: that ethical construct still forbids them. It reminded me of the slightly cringe inducing line in the latest NAGBW newsletter:

Like our work as journalists, there are always ways we can improve what we do.

“Our”? I get it but a long time ago when we discussed these things, it was pretty clear actual beer journalism was a rare bird. But, like “expert,” it is an attractive and compelling form of calling card inflation that gets trotted out from time to time. Remember only this: it is good** to be a beer writer as that includes many wonderful categories: historian, novelist, PR, essayist, commentator, poet and journalist amongst many others.  Many folk undertake more than one style of writing and, yes, many do take on journalism from time to time. But it is still a relatively rare bird compared  to the overall scene. If we accept that, then we can release ourselves from the ethical quagmire and relish the prospect of spending time with Evan Rail like he tweeted about this very week:

I just gave a fun Prague tour to a lovely American couple. And last month I spoke about Czech beer to 20 US & Canadian brewers on behalf of the Foreign Ministry. If you’d like me to talk to your group, host a tasting or take you on a tour, please get in touch. We’ll have a blast.

Beer journalist Josh Noel has shared news of a Goose Island brewery contest in response to the hometown Bears gut wrenching loss on a missed field goal on Sunday:

The brewery announced on social media Monday night that it would do its part to help fans understand the difficulty of nailing a 43-yard field goal. The prize? A free case of beer each week for a year for anyone who makes the kick.

I tweeted how this was something exactly up my alley, being a fat middle-aged 1970s field goal kicking survivor myself. Interestingly, two tweets on the question of journalism are more to the point than my glory days dreaming. First, there was a direct discussion between the Michael K or the social media intern at GBH which was more than a little clumsy and ham-fisted leading to the wonderful response: “[w]hatever else you do, please keep calling me Joel.” And then  less directly we had this slightly cryptic comment ending with “[b]ut that’s JOURNALISM for you“*** which I am sure I am too young to understand fully. My point (again) is only this. It is one thing among others. It is by far not the only thing and perhaps the thing you do not want to aspire to with your writing.

Enough!!! A few short items to close with:

 – Science: by 1967, someone had created a beer can tab opening resistance testing machine.

 – Predictions for 2019 are now coming in, like this one from BeerCrunchers2.0 blog suggesting the death of certain things, like high lactose beers, is either certain or, like Brut IPA, certified too soon. See, too, this wish list from @beerwithnat.

 – ATJ wrote a wonderfully lyrical vignette for the Telegraph of London on a pub named The Barley Mow.

 – The BBC Culture has provided us all with a bit on the Green Man, explaining the name behind many pubs.

 – One last look at the best of 2018 from Retired Martin with some extraordinarily Dadaesque photos.

 – A h/t to Merryn for “Botanical evidence of malt for beer production in fifth–seventh century Uppåkra, Sweden“!

 – I cannot find much drive within myself to take on Mr. B’s call to celebrate the flagship in February (given I am pretty sure we started giving them up for a reason) but your mileage may differ. Master Polk, for example, is positively enchanted.

There you have it. Busy. Another week on and soon it will be mid-month. Get your garden seeds now. In a couple of weeks it will be too late to start your asparagus patch for 2022 harvesting. You know how long they take to establish, right? Meantime, check out Boak and Bailey on Saturday and then Stan on Monday.

*Librarian.  co-editor.
**And, frankly, good enough.
***And the story (more essay than journalism) itself is quite good although we perhaps still suffer from the GBH two sides (“…You can have no issues with burlesque. It’s feminist expression, that’s fine…“) even when we are talking pretty obvious sexist piggery. It all reminds me of CBC 2015 at Portland where sexism seemed to be cool and apologists were many.

A Very Busy Beery News Notes Thursday For The End Of November

To be honest, its been quite for a while there. Too quiet. I would have been questioning the value of my time put into this weekly round up but, fortunately, I am far less self-aware than that. My plunking together of this thing every seven days takes about as much effort and thought as scraping a razor across my face each morning. That being said, what a week it has been in the world of thinking about beer and brewing. Cats and dogs! We’ll unpack that a bit but before we do, just as a reminder that no one should have hard feelings, I offer this photo of Monty, the Hook Norton Brewery horse who retired this week. Nice horsey. See? That’s so nice. Not like a huge cow at all. OK, enough of that. Settle in. On to the mud slinging!

First, I am so proud of Norm for writing about his issues with beer and his big decision. He and I have never met but when we do I hope to see much less of him for a good many years.

Next, this piece on opening a restaurant in Toronto and then failing at it was extremely instructive for anyone still considering the foolish route of following one’s passion:

Out of desperation, Dorothy invited her mother to the restaurant for dinner, where we sheepishly explained our problem. A sensible woman, my mother-in-law was always convinced that my restaurant was a stupid idea. We were handily making her case. Nevertheless, she agreed to lend us a few thousand dollars to cover payroll. But her loan was eaten up so quickly that by the next payday, I was short again.

Drag. Conversely, Katie of @Shinybiscuit fame has written a wonderfully positive thing about how beer writing has contributed to her 2018:

There are so many people who’ve lifted me up this year, and believe me, I’m a neurotic mess, I need a lot of lifting. If you have ever told me you liked reading a blog post I wrote, or sent me some constructive feedback, or left a comment that caused me to think differently about something I’d written, or met up with me for a pint and a chat, or sent a Ko-Fi tip my way, or DMed me to see how I was, or allowed me to awkwardly hug you at a beer festival, or asked me to read something of yours, it means the world to me. Not because of what happened last week, but because this year I finally started doing something I’ve always wanted to do.

Fabulous. Again and much more conversely, the massive self-inflicted botch Boston’s Trillium is undergoing has been instructive in a number of ways including (i) how not to seek to correct a story, (ii) what can be found in the public record – and, not the least of which, (iii) how it filtered and organized beer writers into camps of sorts.  Crystal Luxmore appeared to put the whole thing down to a “disgruntled employee” in her tweet upon the matter. But then wrote of outrage. Bryan Roth subtly hinted at something of  seeming pro-ownership view in GBH: (i) allowing that working for crap wages in a “prestige” business (a term he included, left laying there but never really explained in the context of a 5000 brewery universe) while also (ii) including this fabulously and maybe telling wee nugget:

As these back-and-forth public spats tend to do, there’s no winner in a series of “he said,” rebuttals.

It’s a way of discrediting the complaint, isn’t it. And to what end? There is a risk of turning business ethics and employment standards into a matter of personality, framing the “disgruntled” as having “spats” is a conscious choice that a writer makes, leaving doubt as to purposes. Jeff Alworth (like Jason and Craig) saw things far differently in a piece (as well as follow ups) that he introduced by tweet in this way:

A Trillium worker revealed that his pay had been cut from $8 to $5 an hour. That was only the start of the brewery’s trouble. How owner JC Tetreault responded was a case study in bad crisis management. 

Jeff backed that up in the comments by way of a response to his own piece:

I’m assuming that Trillium was making enough money to continue to pay their employees $8/hr. Trillium is wildly successful, and has been under constant expansion for years. Pay cuts look bad and result in disasters like this for the darlings of beer. Unfair? I don’t think so.

To be clear, all these writers are excellent but they may come to the discussion with a view and sometimes interests. I certainly do. This is normal. It’s the marketplace of ideas – in both the senses of ideas fighting for their place and also the voices fighting for… let’s just say their own place. Very normal. Except… it is not much discussed in the great big fiction that is the unified, harmonized, sanitized beer community. Fabulous organic clannishness hot takes all.

Speak of which and perhaps conversely, right after that Pete Brown announced that the British Guild of Beer Writers has issued a Code of Conduct! Heavens to Betsy! This is the sort of thing that filled a beer bloggers mind in 2007, 2008, 2009 and 2010. And 2011.  You can read the Code here for yourself. A few questions immediately jumped out for me:

1. the document speaks of members of the Guild as professional [s.1.1] and that a disagreement between members should be
dealt with in an appropriate business-like manner [s.1.3]. This is the deathknell* of the Guild to the degree it might want to present an organization which might be considered to speak as or for consumers not because of the standards that are being set but due to the reasons stated for setting the standards. This is especially odd give many if not most Guild members are not professionals in either the sense of (i) being solely a beer writer or (ii) supporting oneself with writing. Many tinker. Many others write and earn in a wider context of revenue streams as we saw last week.

2. the prohibition of endorsing “any commercial product or
service save for the promotion of her/his own work or the medium in which it appears” [s.2.2.1] is going to be very problematic for those members, perhaps most of them, who spend most of the time promoting the commercial product known as beer.

3. Good luck having anyone involved abide by the requirement to “give full disclosure if reporting on a press trip or other visit or significant hospitality that has been paid for by the brand or company being written about, or their agencies” [s.2.2.3] if by full disclosure we mean full disclosure. Too often all we can expect is the “trust me” or assertion (and one quite correctly asserted) that writing does not pay well enough not to take all… err… the support one can.

I do not point these things out to be unkind but to state that the undertaking of such a thing as a Code of Conduct is a minefield. Unlike others, I congratulate the BGBW for trying to take on the role of diffusion technician.

Now, to conclude, some shorter news items…

Note: Eoghan warns not to read to much into a loose organization acting as a loose organization as members leave the shadowy HORAL.

Remember: There are other sorts of bad employer practices in craft brewing.

Warning: the cheese has been always been high at GBH but this piece is extraordinary. It’s like a 1970s Coke ad or a dreamy John Denver song.

Affirmed: IPA is meaningless.

Also affirmed: stories too good to be true often aren’t.

Fabulous: Stan reports upon lambic exports in the 1830s.

Even more fabulous: excellent and extended research reported out on the demise of All About Beer Magazine.

Isn’t that enough for all you all? The good. The bad. And the ugly. Can’t I lay down my head now and have a well deserved nap? I think I shall. I think I will do just that. Happy early December without an edition of #TheSession. Pause and reflect as we move towards that quieter Friday. In the meantime, remember to check out Boak and Bailey for their news nuggets most Saturdays.

*Fine. Yes, “partial deathknells” are a silly idea… but I got your attention.

Book Review: Barrel-Aged Stout and Selling Out, Josh Noel

My copy of Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business came in the mail from Amazon this week and I happily started into it while watching preteen softball on a June mid-week evening. The book, as the cover image to the right explains, is a history of Chicago’s Goose Island Beer Company, creator of the barrel aged stout and most infamous of the craft brewers to cash-out.

The book covers the span of over three decades, tracing an arc from brewpub making English style ales to regional production microbrewery to big craft reject to brand asset within the portfolio of an international global conglomerate. It’s quite a remarkable thing.  Before I knew it I was 120 pages in. It is clear that author Josh Noel, a journalist with the Chicago Tribune covering a broad mandate, benefits from his skill as an investigative reporter but also as a native of that fair city. The beer and book both convey a sense of place as well as event.

It also, refreshingly, paints realistic portraits of the key players, warts and all – without the slightest bit of an unseemly tone. My first impression from the book, in fact, was that none of the players behind the rise and fall and then rise and fall of Goose Island were all that attractive. As Noel tells it, brewery founder John Hall comes across as a bit of an angry nutcase who came up through the corporate rat race, starting out as a cardboard box salesman. We read at page 79 that as early as 1996 Hall is described as planning to sell out to big beer. But he’s also someone who took a change with his accumulated wealth on a reasonable if calculated risk so the attitude makes sense.

Less sensible is the image created of John’s son Greg: drifter turned alcoholic brewer turned egotist face of the business.  To the mid-2000s, he frankly comes off as a poor little rich kid, even if politely described. Even Michael Jackson is given an cameo and a slag at page 30:

Jackson was a good message guy. He wouldn’t hesitate to criticize Big Beer. But when a small brewery released a flawed beer, no one knew it from Michael Jackson.

The point of these observations is not to be just unkind. As a result of such honesty – rare among craft narratives – the reader is provided with a basis for trust in Noel’s work.  That trust is bolstered by Noel’s deft description of the factors behind the mid-2000s shift from micro-brewing to craft brewing as the US gospel of good beer.  While Noel does unfortunately buy into the back dating of “craft”* to an earlier point when it was not either the ethos or in general use, he does explain how the first efforts of the Brewers Association starting with its formation in 2005 were aimed at control of the discourse through control of the language. Noel suggests it needed to do this for internal reasons:

By the early 2000s, craft beer was splintering into identities. It was cool, it was hip, it was counter culture, it was “you’re not worthy”…

Not to mention it was when brewers and society at large were uncomfortably witnessing the weird 2002 tale of the “Sex For Sam” sponsored by Samuel Adams Beer in which “prizes were awarded to people who had sex in unlikely public places.” Yik. Noel unpacks the tone of the times, unpacks the tension which existed between cottage industry “craft” and what the founders of the Brewers Association were really after and later accomplished: the creation of a single story of large efficient breweries where quality and consistency are the hallmarks. Thus the creation of heterogeneous and hegemonic big craft as an act of sheer control.

Tied to the BA’s interest in market control, efficiency and scale – a goal would have made E.P. Taylor glow with pride – are Noel’s observations on profit and wealth as a fundamental underlying goal. Be clear on this point. All beer has this as its goal and it applies to macro, old school micro, big craft as well as today’s  tiny taprooms. So we read that Goose Island’s 312 beer is a hit as much for the retro black telephone tap handle as the taste.  And that Matilda was pushed as it had twice the profit margin of 312! And you thought it was all about homage to the great brewers of Belgium. Chumps.

I am enjoying this book greatly. I may even post another follow up as I have in the past when faced with a book on beer that sits so far above the rest. If you have not bought this, skip a couple of six packs and get your copy now. Like right now. Now.

*Not to mention perpetuates the tooth-achingly saccharine phrase “cast of industry all-stars” at page 124 thus, likely unintentionally, appearing to trip over the line from keen observer to fan-boy-ish insider.

Your Ontario Election Day Good Beer Blog Thursday News

Wow. We are here finally. Just a few weeks ago we got our first campaign photo of a leadership candidate pouring a beer. The best thing is there is a  chance that someone who got the second most votes to become the leader of his party will go on to lead that party to the second most votes to lead that party to election victory to become Premier of Ontario* for the next four years. See how nice and accommodating we Canadians are?** Actually, just with a good night in a pub, it is all about seat distribution. All so excellent. I trust by this time next week I am not an involuntary freelancer as a result.

Midday Update: I must have lost my marbles during the hazy dilerium brought on by that anthem to the province as I have forgotten to mention not only that you will need to check out Boak and Bailey’s pépites des actualités on Saturday but also failed to recognize Stan’s (i) return to the Northern Hemisphere but also (ii) his return to the Monday beer news correspondent’s desk.

Such confusing times. Confusion is all about the news these days. Did you know that in New Brunswick Moose Drool beer has to be called Moo Drool beer? Did you know, as my fellow Esq. reports, that the Oakland Athletics are legally objecting to a craft brewer of sorts for misuse of the word “athletic”? My main issue in the latter one is how you cannot have no-alcohol craft beer. It’s an impossibility to impose that technique and remain true to anything resembling a traditional process. Much more ominously, a careful eye has noted that a craft brewer in England has adopted reasonably identifiable fascist imagery and name branding. Denials ensued – but how thick are folk?

In a more tangled pit of legalese, we learn of this story coming out of a court process in North Carolina:

A lawsuit brought by Charlotte’s largest craft brewers has uncovered illegal activity amid efforts to overturn North Carolina’s self-distribution laws, according to an attorney representing them. Initial discovery exposed a “secret agreement” between Anheuser-Busch and distributor R.A. Jeffreys that gives sales of those beers priority over all other products — illegal under a 1989 state law, says Drew Erteschik, co-counsel for The Olde Mecklenburg Brewery, NoDa Brewing Co. and the Craft Freedom initiative. 

I love secret deals in that you often find if you do a little research they were actually reasonably discoverable at the time… BUT THE POINT STAYS THE SAME NOW!!! Secret anti-craft factions lining up against us all. How will craft survive… err, maintain its place… err, resist massive continuing expansion?

Sad wine news from Nova Scotia as frost in June hammers the grape crop.

Speaking of craft expansion, Evil Twin Brewing has called out the hidden shadowy practice of private equity’s grasp upon the ankles of craft beer, including this in lamentation to a voice speaking for the cause of money – a dirge to what is and what should never be. Oddly, this is all raised in response to the expansion of the Mikkeller corporate empire. Being owned by, I now assume, more evil twin.

Note: extremely interesting connection drawn by one US craft brewer between the discussion above, the underlying state of affairs and its refusal to participate in the central authority hugging “IndePendeNt” seal*** issued by the Brewers Association.

This tweet reminded me that it is good to remember that, while Canada may be relatively young, Ontario retains a number of Georgian taverns like the 1830s Black Bull Tavern of Queen Street in Toronto.

“Tank Stella“? Please tell me that is code for something.

Jeff pointed out something very interesting when he discussed whatever something called “rosé beer” is:

No. Rosé is just a name applied to preexisting beers to move product. Hibiscus goses? The first of those appeared nearly a decade ago. This is not a new style, it’s just a way to make people there’s something new here.

It relates to a point The Beer Nut made over here in relation to east coast IPA. The death of style being accompanied by confusion as to the continuing lingering existence of what was formerly perceived as, you know, a style. I have never understood “east coast IPA” since people stopped praising east coast IPA circa 2007. Harpoon IPA is the model. Malty and less hoppy and perhaps still available  at Fenway… or wherever else no one cares about your Cicerone server badge. Rosé beer? Quebec’s Rosée D’Hibiscus has had reviews posted on BeerADvocate since at least 2007 including this linguistic wizardry:

It’s pink, an orange pink colour with a finger of foamy pink head. Pinkest beer I’ve had. Some lacing as the beer goes down.

Sounds pretty damn rosé to me. Which, for me, illustrates a key element of craft beer boostering today – amnesia. Or a profound dedication to not researching anything.  Can’t be an expert without a strategy to adopt unknowing.  “Waters of Lethe” might actually be a good name for a Midlothian beer bar, come to think of it.

Bizarre: if this is the weaving of “the science of craft beer into story telling like no other” then isn’t all pretty much lost? Nice puff piece, maybe, on the use of ingredients to add fruit flavours. Maybe.

HardKnott Dave doesn’t have amnesia. And he seems to be equipped with an honesty attachment as well. His piece on the role of moolah and line placements in UK pubs is fabulously clear:

They contacted me a couple of months ago as they were negotiating with suppliers of their major brand lager. It seems that they were being offered a cash lump sum for a two year exclusivity deal. They were being offered £2k cash to kick our Intergalactic Space Hopper off the bar. Apparently it isn’t just one major beer producer that is doing this, it is most of the big multinational brands and is looking a little bit like a cartel and anti-competitive action.

Preach! Too bad 99.9999% of people in the know are not sharing. Reasonable to assume anyone downplaying this is on the take one way or another themselves.

By the way, this post marks the 3000th post in the upgraded version of A Good Beer Blog launched in October 2016. If you ever want to glory in the original 2003-2016 site and the 1,500 or so extra posts over there that I never quite got brought over here it is sitting there at the Wayback Machine just waiting for you. I do love that old school tab with the 2004ish beery emoticon. Mucho mucho gracias for all the clicks over all the years!

*This oddly spaghetti western themed tune was rolled out to us when I was in kindergarten in 1968, we sitting lined up neatly, a couple hundred souls cross-legged on the gym floor getting our dose of political propaganda.
**Well, most Canadians…
***whatever… ;D

All The Good News Beer News For 03Q218

What day is it? The meds are making for a blur. Without getting overly graphic, the other day there were four hands within inches of my nose and two of them were working a thread and needle. Gums were tightened. Rearranged. Anyway, it’s not been a time for gulping buckets of ales and lagers but it has been a great time to wallow in both mild misery and brewing related social media with a slight sense that things are either not right or, you know, the meds… so…

First off, given Vlad’s news in the lead up to the Russian performance art event mimicking an election that he now controls a nuclear powered cruise missile as well as a submarine bomb that now hover and skulk amongst us all ready to strike if we… what… say bad things about him… well, in light of that the news about Russian barley seems a little less important. But, it is interesting to read how Russia has become a key bulk exporter of our favorite grain. I don’t expect this to directly change much – but indirectly, the overall market might get shifted in a way that benefits the Western beer buying public due to new malt quality barley flooding the market.

While we Canadians are (i) subject to the Crown-in-Canada and (ii) members of the Commonwealth, I can’t imagine setting the opening hours according to somebody’s wedding. Do my UK readers care?

Lew blogged.

Next, if you click on the thumbnail to the right, you will see a promotional photo for BrewDog* from, I am told via Stringers on Twitter, the year 2014. Yet neither of the Google Image searches for “BrewDog sexism” and “BrewDog feminism” are otherwise particularly productive. So… keep all that in mind as you read on about their great new PunkNotWorthy class PR stunt (coming just days on the heels of their million beer giveaway PR stunt) and then their still a teensie-weensie bit odd apologetic confessional. Why mention the “talented team of women at BrewDog” as you ask to be excused for an admittedly botched stunt? Being newbies to taking an actual stance on an actual thing exterior to their imperial corporate existence, it seems they also borrowed this from (or at least failed to heed the failings of) the sexist / not sexist stratagem behind last week’s gaff by Stone. The best that can be said now might be that it is bad if superficial marketeering. The best we can hope upon reflection is that it was an entirely miscalculated act of sincerity by a corporation that is fairly immune to simple sincerity. Further comment: Mhairi McFarlane, Craft Queer, and many more. And M. Noix Aux Bières made an interesting observation:

There’s something badly wrong with the beer media when a company messing up its marketing gets more coverage than their announcement, in the same week, that they messed up one of their recipes.

Is that all there is? Big bulk craft. Getting it fairly wrong. Again? Leaning on the PR. Again. Because that’s what big bulk craft does. Does anyone care about these globalists anymore? It’s great route to medium term millions but the long term often see weirdnesses arise. The yeasty yogurt non-movement of 2016, for example. If you need any further proof of that reality, look at the news released on Tuesday that Sierra Nevada is changing direction, dropping innovation, getting back to lean on its flagship SNPA and hiring a PR firm to flog it.  Subtext: branch plant expansion hasn’t panned out, sales have dropped, panic setting in, “let’s not let SNPA turn out like Sam Adams” muttered around the executive committee room during breaks even as they set out on that same path.

There is another way. A more thoughtful path. This interview of Francis Lam, host of NPR’s The Splendid Table contained this interesting tidbit about the relationship between good drink and food:

There are people who have a beautiful wine with every meal, but for a lot of people that act signifies something special. You have to eat, but you don’t have to drink, so the idea of having something at the table that is there, almost purely for pleasure, is meaningful. I think for a lot of people that signifies that we’re here to actually enjoy, rather than just feed.

This is an aspect of the beer and food pairing discussion does not focus on, giving all the attention as it does to restaurant settings. Simply gathering and enjoying. How rad. It is even more interesting when considered along with this column from the ever excellent Eric Asimov of The New York Times in which he discusses how austere herbal old school value Bordeaux go so well with food even if not separate sipping. It would be interesting to see unloved or less understood beers highlighted alongside foods served at home that bring out their better natures… but that would require craft beer and pop beer writers to admit (i) value matters and (ii) some prominent beers are, you know, sorta duds.  But you are not a slave to either trade associations or the other voices who would control you, are you. Have some pals over, treat them swell and see what works over dinner. After all, this is only beer we are talking about.

Infogramtastic news! This important NEIPA tasting graphic passed by my eye this week. Click for a larger size for the full details. This decade’s wide leg jeans.

Celebrity newbie brewer or local newbie brewer?

And finally, Pete added a strong contribution to the discussion about pay-to-play in beer writing** as sort of a wrapper around a disclosure statement about a drinky junket to Catalonia:

I’m going because I’ve been keen to check out the explosion in Spanish craft beer for several years now and think there will be some genuinely interesting stories, but haven’t been able to afford to do it under my own steam. Will my reporting of the trip be influenced by the fact that I’m being given hospitality? I don’t believe so (beyond the fact that I’m actually there, of course.) But any story I write about it will carry a disclaimer explaining that it’s been paid for by someone else, so the reader can make up their own mind.

While we have never met,*** Pete and I have gotten along as web-pals for well over a decade but don’t really see eye to eye on this in each instance… but we see the same questions the situation raises so it was good to read his comment “I was wondering what your reaction would be!” For me there are two things: self-certification and subject matter control.

As I have said before, it is not up to the writer to suggest that they are the self-certifying measure of any reliability. Only the reader can judge the result. But as long as there is disclosing, the judgement is informed. When I hear of folk presenting as beer experts or, worse, journalists quietly running review-for-pay schemes or side-gigs as law firm holiday tap takeover party as partnering hosts but not openly disclosing, I tend to place their other work in, umm, context. I am entirely sympathetic to the need to make money in a minor niche like good beer but one person simply can’t be all things. Promote and influence or research and write. The key word being “or” of course.

The bigger problem is one Pete might be implying in passing: “…beyond the fact that I’m actually there, of course…” It’s not, in fact, that he is there. It’s that he is not somewhere else. Where no one else is. Where no trade or tourist association pays the bills for travel and hotel. Where the beer isn’t free. I put it this way:

I need to better unpack your thoughts. You sit near a line. Main general quib? Lost stories of the unjunketed topics. Explorations. The work of @larsga is best example. Deep down, though, perhaps I never admired you more than when you were mid-Atlantic alone on a container ship!

Lars Marius Garshol, without a doubt, has done more to exemplify what researching in the service of understanding beer and brewing should be than anyone else in this decade. He has spent what seems to be every spare moment and every dime on seeking out the rural, secret brewing patterns lurking in the countryside of the northern third of Europe from Norway to Russia. These sorts of creative efforts and the resulting independent focus is what leads to innovative, interesting and reliable writing.  He sets a very high standard for not only me, the playboy amateur armchair historian, but even places more driven and diligent traveling researchers like Robin and Jordan, Boak and Bailey, Ron and (yes, of course) Pete**** in rich context. But it is a shared context. Pete makes that very clear, sets out the whole picture and places himself in that picture at his own angle of repose. We all do that. It’s just that some do it better and more openly than others while a few don’t at all. It shows.

There. Another week in the books. Please also check out Saturday’s take on the news from BB2 as well as Monday’s musings from Stan. I look forward to their corrections and dismissals and outright rejections of some or all of what sits above. It’s no doubt what’s needed.

*Disclaimer: I got boxes of BrewDog samples a decade ago. And I think I may have bought one small can of their beer coming up on five years ago on this trip.
**Disclaimer: I got boxes of BrewDog samples a decade ago. And I think I may have bought one small can of their beer coming up on five years ago on this trip.
***Because I hardly ever go anywhere…
****In fact, if I had the money, I would fund them all to chase after narrow and likely hopeless projects knowing they would come up with some of the best finding and writings as a result.

Newsy Beery News For The Thursday That Starts February

Tra-la! It’s February. Said no one ever. Now is the season of our discontent. And it affects the beer writing world. People are unhappy about this and that and writing posts mainly about “hey – it’s beer so just get through all the greater social issues and go back to where we were in 2012!!” I am not sure I am inspired. The blinkers sit tight on most beer writing. For years I have seen folk belittled not only for their gender but their state of mental health, their independent view, their stand on ethics, their hardscrabble decisions… I am inclined not to link to any of this for two reasons. First, it doesn’t seem very inspiring in that there is an underlying theme that somehow “craft” as a prime directive needs to be insulated from investigation or treated with kid gloves. Second, I keep coming back to the common thread in all the dysfunction is alcohol. Beer seems to have its fair share of bigotry and thoughtlessness but does that extra kick fuel the fire that bit brighter? Some of the comments at Ron’s alone makes it hard to debunk the addled nature of the discussion.

I did get some faith back from this post by Melissa Cole. She often swings widely but, in addition to a welcome and generous use of “we” as poised to “they” in this piece, in this particular paragraph she neatly makes a point well worth remembering:

There needs to be a clear acknowledgement that the male voice is still all-powerful in nearly every aspect of society. So perhaps it’s a good idea to think about using yours at a softer volume. Or to use it merely to amplify the vital messages women are sending about how we are frequently pushed aside or patronized or harassed in beer festivals, brewery taprooms, and bars—even if you think people really don’t want to hear it.

For additional points and a very informed approach to considering sexism in beer, the ever excellent braciatrix has provided a start for your library.

Not beer: Santos-Dumont.

The funniest reaction I have seen to this article on the looming hops glut was the one Stan mentioned from the BA econo-PR committee basically saying don’t worry be happy. I await Stan’s further thoughts.

The saddest truest footnote ever.

If anyone ever again says that Twitter is a poor medium for explaining anything, point them to this thread from Mr. B where he makes a clear argument in favour of a dowdy beer that has been reimagined. Speaking of Mr. B, he was a panelist on a TVO (Ontario’s public broadcaster) public affairs show, the Agenda, on the role of alcohol in society. While it was fair and represented a wide range of views, it was an example of how the concerns inside the good beer bubble are fairly irrelevant in the greater discussion – particularly in light of the partner interview broadcast on the same night. He did well but we need to stop mentioning the debunked J-Curve stuff. Folk don’t drink because they are sick. Not the other way around.

Finally and as proof we can all have a big hug Tinky-Winky moment, Mr. Protz has the news about the introduction of Chevallier barley malt into British brewing. Martyn has more on the background in this post from 2013. I have challenged the folks involved to get me some Battledore porter.

That’s it. A bit late today. But hey – tra’ la! It’s February!!!

The Value And Adulteration Of Porter Circa 1757

I found this passage below in The General Evening Post of London, England of December 1, 1757. It’s a very useful passage because it reminds us of many things which are quite alive in the brewing trade of today.

Notice how the concern is framed from the position of the public. The natural tension is with the interests of brewers and the solution is the need for regulation. Brewers are “men of large capital” who use “other ingredients” – the fact of which is “notorious from the conviction of some brewers.” Brewers are also avaricious:

… a combination is forming amongst them to raise the price of beer…

This is an “additional tax which the brewers want to saddle on” the public. Sounds like something out of early CAMRA pamphets from the 1970s, doesn’t it?

Boak and Bailey have somewhat restated the question in terms of the craft era in their post today about “Experiences vs. Commodities” – a form of question which has been bounced around for at least as long as the terms “beer blogging” and “craft” gained popular attention in around 2006. Around 2008, we were introduced to the idea of single cask short run beers which promised in themselves to be an experience conveyed via 750 ml corked bottles for the mere price of merely $24.99. One Colorado comment maker* of the time indicated that the trend really started with La Folie by New Belgium.

Unlike Probus in the 1750s, the point of view of writers has not been clear cut. The responses in the comments to this post in from October 2007** are instructive and in some cases a bit startling. But that was when it was still quite fair – or at least somewhat credible – to say that craft was still a lot like little Bambi struggling on its wobbly legs, trying to make sense of the great big bad world. Too soon to speak of value. Now things are different. Craft has shattered into at least three general forms of market presence – local, big craft and international macro – none of which are in any real risk of going away even if players come and go.

Because of this, I would suggest that we need to heed Probus’s words published a quarter millennium ago and leave the views of ten years ago behind. Craft has become commodity and it’s going to be OK. It’s a commodity in the standardization of international styles such as IPA and murk as well as in single brands like Goose Island. You can find pretty much the same beer everywhere. And if you can’t you are still seeing the internationalization of the fib of “craft” pretty much everywhere. We cling on to outdated ideas about craft and the value of any beer at our peril. We miss the actual in favour of the hype. We chase the marketed (whether from the PR consultants or the semi-pro enthusiasts) in favour of the quieter, local and lovely. The experience? Yes, it is still about the experience but that includes learning from our experience.

[By the way, not sure who Probus was. Apparently, Thomas Chatterson used the pen name but he was born in 1752.]

*Scroll down.
**Again, scroll down.

The Dreary Reality Of Those Disclosures

Even starting to type this post initially weighs upon me in my pre-coffee haze.* Really? Has it come to this? Thinking about beer writing again? I suppose I am somewhat insulated from the quandary by being well past it. Few people consider the comfy role of the post-popular writer. Sure, it is as much a self-imposed circumstance as one caused by market forces but I am decidedly not as interested or interesting as I once thought. Yet… does this not also free me up? I mean, I actually like to think about ethics, having written codes of conduct and advised regularly on how to keep on the right side of many lines. Actually, you know, working with the stuff. Still, I’ve liked to keep away of such things around here… at least since around 2008. Haven’t I? But, then, Jessica and Ray today sent out a newsletter this morning which contains this:

A couple of newsletters ago we wrote about disclosure, advertorials and so on, suggesting among other things that beer writers and bloggers ought to make a statement of ethics on their websites so that readers know where they stand. We’re pleased to say (though we take no credit for it) that a few such pieces have shown up since… You might not personally agree with the positions those writers or organisations take in each case but setting out a position is in itself an ethical act. Good stuff.

First ethical question. I am under the simmering impression that what happens in a newsletter is supposed to stay in a newsletter. While publicly shared with subscribers, it’s not pasted on the front page of a blog. But their newsletter isn’t like.. those other newsletters. It’s actually interesting. And anyway I take comfort in Canadian law that lets me post the content of others for matter of review and, especially, given I am citing and quoting for purposes of exploring an idea I am also comfortable that I could not be giving offense. But I did not ask permission. Out of a principle founded on the marketplace of ideas.

Which is an interesting turn of phrase. The marketplace of ideas. There has always been a sort of an Edwardian Olympics aspect to writing about beer – particularly since the advent of blogging over a decade ago. It has gurgled beneath this topic without the manhole covers ever being lifted. Because good beer is an accessible joy juice topic it invites amateur hobby writing interest. Because it is pleasant and compelling it drives the dreams of frustrated careerists. And because beer generates great gobs of money, it’s as ripe for allegation that the left pocket has been as directly sewn up next to the right pocket as any topic this side of knitting blogs – those hellholes of graft and corruption. Which is the core of the second ethical challenge: great opportunity lays all about us. And – given great names in beer writing have accepted exclusive sponsorship and content creation contacts from large breweries – not a hypothetical.

So, they often write disclosure statements as Ray and J’ rightly encourage. Great. If you had subscribed to the B+B newsletter you’d even know which great examples of these statements they linked to. I pass on spilling the beans on that. Not because they are not good examples but because they are just the start of your job as reader. What is great about these disclosures is they are big red flags with the words “Start a’Judging NOW!!!” pasted upon them. See, once you know who took the Carlsberg money or the flight to an personal attendance with Jim Koch then you know why the articles that follow are so often plump, dull and somewhat smarmy. Honestly, nothing is as bad as the post-disclosure post. As enthused as the plagiarist who lifted his text from Peter just back from Damascus. Laced with horrible conceits like “the colors in the morning were orange and magenta like a sherbet” – all combined with an earnest hope that somehow transparency creates nobility. It doesn’t really, does it. Just a bit more honesty. Like that honest dot of marmalade on the tie of the man who was just at the hotel’s breakfast buffet. The mark is upon it.

Me? I think of reading this sort of writing like I think of drinking a brewer’s beer. I don’t need to know the samey opinions and self-reverences of the brewery owner. Some see it as wizardry to cut and paste what’s offered but the fact is their either beer sucks or it doesn’t. It speaks for itself. Same with writing. I’ve seen economic development webinars which include Asheville consulto panelists so, having heard them, I now assume every story pitch on that town’s beer scene comes with a flight and a hotel booking. Similarly, once these disclosures are made – once the ever thin argument that “journalism has changed” is trotted out – from there on out the presumption that each post offers invention gets replaced with the expectation that somewhere a PR strategist munching on his morning’s toast is pleased. Another job well done.

Remember: there is nothing wrong with this. These days dabbling in boosterism for one sort of benefit or another is pretty much within the range called norm. Until this era too has passed** I say “Viva the Freelance PR Apprentice!” Welcome to the marketplace of ideas. Somebody has to do it, its a reasonable step to something else and not everyone can actually be original. Has my understanding of good beer ever been increased by a post-junket essay? Can’t think of when or how. But thanks to the disclosure statement I can place my expectations in the appropriate context as I start my reading. And it is all about me – we the readers get to judge, not the writer. Gotta be careful. Think of this, too. Will the opposite lift its head one day soon, a bit of benefit flowing to slag a competitor? Does it happen now? Bet the knitting bloggers do it.*** Now, that would be interesting. And to much the same effect. Just directed messaging.

*I picked this up, half written up after work. Edited it for niceness.

**Please let it pass so that the promised silver age of beer writing may begin.

***Knitting bastards.