As January 2019 Dies Off Another Set Of Beery News Is Born

A surprisingly long set of links face me in my inbox today. Folk send me suggestions all the time… well, some of the time… OK, once in a while. Honestly, for the most part to make this weekly update of the news in good beer I just email myself links as I notice a story through the week. Usually there are seven or nine by early in the week. This week, I had over twenty by Monday. And, yes, emails. So… let’s dive right in.

First off, if you are in Toronto this evening (and I will be if only passing through via VIA) you can pop over to this fabulous fundraiser for an important cause to witness some top notch curling action (like that to the right from last year) at the Beer Sisters’ Charity Hopspiel:*

On January 31st, brewers from across Ontario will gather at the Royal Canadian Curling Club in Toronto’s east end. Clad in array of plaid, denim, light-up shorts, toques and matching jerseys, 24 brewing industry teams will face-off to raise money for the Native Women’s Resource Centre in Toronto. The Beer Sisters’ Charity Hopspiel, hosted by beer writers and educators Crystal and Tara Luxmore, is in its 7th year. The event has raised over $32,000 for the centre, and the sisters hope that this year they’ll cross the $40,000 mark.

Fabulous! And at the Royal Canadian Curling Club! An actual place I am assured, not just a mid-range brand of rye whisky from the 1950s.

Next, Katie wrote a wonderful piece on heritage barley published in Ferment that explores the use of Chevallier, the darling English malting from around 1820 to WWI. I immediately started badgering her about joining my Battledore revival crusade.

Note: Victorians represented in under 1% of the graph and the most striking thing is not their habits so much as the near replication of the feat right before the economic meltdown of 2007-08. Nonetheless, a very handy set of charts and who doesn’t like handy sets of charts?

Not journalism.  Or at least not good journalism.** Just badgering. Easy enough to get a quote from someone but it usually requires letting them speak.

An clear and accurate guide to tipping in Canadian tavs, pubs and bars.

Beer Ramen. Kill me now.

Update: We’ve had an actual update on #FlagshipFebruary and I couldn’t be more grateful for the clarification:

…it is in our and the industry’s best interest if we take a moment occasionally to appreciate the flagship beers of the industry’s foundational breweries…

So, the brewery has to have continued through the good beer era and the current flagship is the brewery hallmarks to recognize. Andy Crouch wrote a wonderful dense poem of a tweet on the same topic:

Revisiting long established flagships tastes of antiquity, success, failure, unfulfilled dreams of resurrection, and ultimately nostalgia. A place in time to momentarily revisit if only to remind you how far you’ve come but rarely a place to linger long.

I noticed this statement in a piece on German brewing culture and I thought it was extraordinary for suggesting agricultural capacity of a landscape is not the governing factor in whether beer was made or not:

Alsace is on Europe’s religious faultline. Beer is often thought of a drink of the Protestant north, but the facts don’t really bear that out. Belgium, Bavaria and Bohemia are historically Catholic (even if that religious attachment has faded); only Britain, of Europe’s foundational beer cultures, is Protestant. Does this suggest beer is less Protestant than thought? Perhaps, but I also think Catholic cultures are (as you might assume) better at preservation.

Well, I suppose someone has created a jam/jelly faultline based on religion. Me, I’d suggest many western and central European brewing traditions were pretty much established before the Reformation.

The effect of the US government shutdown on the brewing trade is measurable. Why the difference in processing wines and spirits? I blame the slackers attracted to a career in the beer label branch.

Gary’s piece on Watney’s Red Barrel as experienced in eastern North America at the time contains plenty of those links to contemporary primary documents that leave you persuaded. By way of contrast, this could really be read in two entirely opposite ways:

“I actually am mystified myself,” says Jeff Alworth. He should know…

Fine. I’ve held on long enough. Let’s talk Fuller’s or at least the highlights of the discussion. Promethean Jordan found a very helpful Brexit angle on the timing based on last year’s visit. Martyn argued convincingly that the whole sale spoke of business success and a strong future going forward. Then he added a bonus history of Asahi to deal with, you know, the legitimacy issues. Jeff at distance took it as a hefty body blow and mainly sees that it poses great risk to the English cask ale scene. Boak and Bailey wrote from their semi-characteristic personal perspective, supposing they are facing another long goodbye to a treasured relationship. Matt sided with the corporate success group and then started blatantly and publicly gambling with Boak and Bailey over the matter. Pete wrote first about his lack of levelheadedness when faced with the news and then got level headed and then sorta wobbled again in the semi-revisionist Book of Genesis stuff.***

My take? First, Fuller’s has been masterful in building up its reputation with good beer conversationalists over the last ten years. Remember how fun it was when @FullersJohn started tweeting? How beer writers were brought in and got their names on the label? What is really being noticed now is how the emotional credit Fuller’s they earned through that clever outreach has been truly a rich investment. And notice how none of the commentary comments upon that even though it was all done openly and with integrity.  Second, the only constant about the beer business over the centuries has been the goal of continuous growth, merger and acquisition. Brewing has two great outputs: beer and wealth. This is just the latter being successfully served after a long stretch merrily servicing the former.

I love this tweet by Jancis R:

Never ceases to amaze me when we get messages like this: ‘We’d like to find out how to go about having our wines scored by Jancis Robinson, as well as the costs involved.’ Who charges to taste wine?

Who charges to taste beer? I know some but it would be rude to mention, no? Conversely, there is a craft beer fraudster working the US south:

“The phone rang and rang and rang…I checked the house and it was empty. The door was unlocked,” Brandon Oliver says. “His chickens were still in the backyard…about 90% of his clothes were gone…he left as if he only had six hours to leave.” Foster left his tools out at the unfinished beer garden. He and his family left town overnight.

The abandonment of the chickens is a sweet detail.

As someone with hearing that will never get any better, I really like this inordinately nice idea from a campaign under the heading Quiet Scotland:

Ever left a shop or been unable to enjoy a meal or drink because the background music has been so loud? Don’t like complaining? Try leaving one of our polite cards to get your point across.

An email went around from NAGBW HQ about the impending demise of the All About Beer web archive and I first thought it was an oddly presumptuous thing to send… and then I thought it was kind to alert me. I did not save any of my own work as anything I pitched was not dubbed worthy – which made me happy. I really hate editors and others paid to make things duller. But I did save Stan’s story How Craft Became Craft for very obvious reasons.

And, finally, let’s just watch this**** and listen to the screams of those precious darlings witnessing a part of their personal emotional foundations, the rebellious idols of their youths, being washed away out from underneath their feet:

That’s it! A big week in the contemporary detritus of good beer culture. Please check out Boak and Bailey on Saturday and then Stan on Monday for more sensible and refined responses to the week in good beer.

* For those not in the punny know, see Bonspiel.
**Which is quite another point we never explore when a writer claims the journalism label… or at least the helpful bits. Seldom the adoption of the concurrent ethics lead at that moment.
***“Sierra Nevada’s Pale Ale began life as an attempt to imitate Fuller’s ESB.” Really? How many beers is SNPA an clone of? Ballentine IPA. Burt Grant’s work. What else?
****And this, for that matter.

Another Brief Update On That Nagging Beery Bristol Question…

What a time to be a beer blogger. So sad so few of us are left to have all this fun! Do I speak of the switch in ownership of a beloved British brewer? The last try or dry of this the first month? No, it’s that idea of when did hopped beer really was brewed or showed up in and, then, was shipped out from British ports as a recognized commercial product.

I have happily read through and even negotiated electrical interconnection agreements. One lawyer more experience gave me the best advice early on. You have to obey the electrons. Similarly with history. It is not just that you need to get the facts straight. You need to obey the chronology. So, if I am being obedient, I need to know that hopped beer was in the ports and that ships were leaving the port in something like that order.

All of which is to say that it was very good to come across the paragraph to the right in 2002’s England and the German Hanse, 1157-1611: A Study of Their Trade and Commercial Diplomacy at page 81 where  beer is described as “the new drink promoted aggressively by north German merchants in the late fourteenth century.” And it is beer being delivered, granted in small quantities, in London. The 1384 shipping record being mentioned is 17 years earlier than the 1401 shipment to Hull on the Elyn I mentioned last time. Which is good. And which sort of indicates to me what is logical – hopped beer showed up as a finished product before hopped beers were brewed domestically.*

As part of scratching at this itch, a bought a copy of The Widening Gate: Bristol and the Atlantic Economy, 1450-1700 on eBay which proved to be a helpful step in clarifying another record mentioned last time, the one about the two brewers apparently referenced in the alien subsidies. I had no idea what the subsidies were but, care of this helpful guide, starting in the middle of the 1400s near the end of the Hundred Years’ War a sort of census listing all residents immigrants was kept. And a small tax or subsidy was paid by the person in question once identified:

Justices of the Peace (JPs) were to assess who was liable to pay the alien subsidy. Names were returned to the Exchequer, which would then issue lists to the relevant sheriff or civic officials, ordering them to collect the tax.  The JPs used juries made up of local men to identify the alien residents in their area… These local men used their general knowledge to identify aliens in their area. Some aliens were identified by their accent and language, some by their name. Some, whose actual origin may have been uncertain, were simply known not to have been born in England.

The helpful guide led to another website containing the complete England’s Immigrants 1330–1550 database which allows you to search by factors like  name, name era within the period and trade. And so, lo and behold, we can see that one of the two immigrant brewers listed in the census for Bristol in 1441 was named Germanus Pownham of St. James Ward. While not in all records, we can see on this list of all 56 alien brewers that many of these brewers nationalities were listed. Scots, French and Irish are joined by others described as being a “Hollander” or “Brabanter” or having their origin in Lucca in Tuscany. Mr. Pownham’s is not listed but with the first name “Germanus” there is at least a reasonable chance he was German. Was he brewing German style hopped beer? The record actually doesn’t say.

The key for me is that, in addition to there being a Hanseatic depot at Bristol, both the beer and the brewer sufficiently predate long distance trade explorations out of England – including Bristol. Two expeditions for spice and silk to the Middle East are described in The Widening Gate in the mid-1400s. Both end in disaster at the hands of Italian merchant navies. Apparently, Genoa controlled the Mediterranean in much the same way the Hanseatic League managed the Baltic and North Seas. So, the idea that the Cabots – either John in the 1490s or his son Sebastian in the early 1500s – brought beer along with them when they crossed the Atlantic is not far fetched at all. All I need, as I wrote last time, is a record or two. Well, now another record or two.

*And all of which aligns with Martyn’s short history of hops in England from 2009.

Your Thursday Beer News Notes For The Week Winter Showed Up

I should not complain about having to shovel snow on the 20th of January when its the first real snow of the winter. It’s not that tough a life. Five weeks to March today means it won’t be all that bad from here on out. What effect has this on my beer consumption? Not so much in volume but now is the time when a pint of stout and port is added to any sensible diet. I say “a” pint with care given the concoction should be somewhere in the area of 10% alc. Yowza. But when does great reward comes without some risk?

Not long after last week’s deadline for news submissions, Ed tweeted that he had “[j]ust been sent an excellent article on rice malt beer 😉” The study describes the potential of rice for brewing and sets out an optimized malting program allowed water saving.  Which is cool. But it is also cool that it is about the use of rice which, except for corn, is the most hated of fermentables. This is despite the fact that rice beer came to Canada about 93 years ago – well after it was brewed in the U. S. of A. – a fact which has been fabulously preserved for us all in the Supreme Court of Canada ruling in the case The King v. Carling Export Brewing & Malting Co. Ltd., [1930] S.C.R. 361 at page 373 about the production of beer during the era of US prohibition:

I do not think we can accept the suggestion that there was no market for lager beer in Ontario. The learned trial judge dwells upon the fact that rice beer is peculiarly an American taste, and infers that it is not sold in Ontario. The evidence in support of this does not proceed from disinterested sources and I wonder whether the boundary line so sharply affects the taste in illicit liquor. In truth, it is stated by Low that it was not until some time in 1926 that the respondents began the manufacture of rice beer, and we are not told at what date, if ever, in their brewery, rice beer wholly superseded malt beer.*

Wouldn’t it be interesting if we stopped calling it “American-style lager” and just called it rice beer… or corn beer as the case may be? Will it take another century to pass for good beer to admit this fundamental reality of North American brewing culture?

Beer at the Post Office? Thanks Vlad!

I am still not sure what to make of #FlagshipFebruary.** Like a lot of you, I have been making up alternative hashtags like #GoldenOldieAles, #FlogshipFebruary and #PartyLikeIts1999. But it’s earnestly offered and, you know, as long as there isn’t a secret spreadsheet being sent around to members of the good beer PR-consulto class prearranging who are going to each write about this or that fabulous flagship as a way to artificially drum up interest and maybe future paying PR gigs, I think we might actually come away with a reasonably good taste in our mouths.

It reminds me a lot of by far the most successful of such hashtags, #IPADay created in 2011 by this blog’s friend Ashley Routson aka The Beer Wench.*** But (and this was not really the case in 2001 so laugh not) I would argue was easier to determine what an IPA was in 2011 than figure out what “flagship” mean today. As I am l not clear what a flagship really is, I asked some questions like if the Toronto brewery Left Field consider their oatmeal brown Eephus (1) their foundation (2) their flagship (3) both or (4) neither. They wrote:

We’d be comfortable calling it a foundational beer. We don’t really refer to any beer in the lineup as a flagship. Along with a few others, it’s one of our year-round offerings.

Seefoundational does not (usually) mean flagship. More evidence? Consider this September 1990-ish beer column on the state of affairs in Lake Ontario land. It mentions the venerable and largely forgotten Great Lakes Lager. Foundation? Sure. Not the flagship. That’s now Canuck Pale Ale. You know, flagship might also even be a slightly dirty word in the trade. A tough row to hoe for the industry marketers behind this scheme. But hope lives on eternally in such matters as we learned from the new CEO of Sierra Nevada who, faced with the task of turning things around for the musty ales of yore, stated:

…he’s bullish on Sierra Nevada’s prospects heading in 2019 and he’s projecting 5 percent growth. He believes that advertising will help turn around Pale Ale’s negative trajectory, and that continued growth for Hazy Little Thing, combined with increased focus on Hop Bullet and Sierraveza, will propel the company forward this year.

Advertising! How unlike beer macro industrial crap marketeers!! If that is the case, me, I am launching #FoundationAlesFriday come March to get my bit of the action. Join my thrilling pre-movement now.

Beer so horrible that it can’t really be called beer is rising in popularity in Japan as sales of the real stuff and the semi-real stuff drops.

Elsewhere, I tweeted this in response to the wonderful Dr. J and I quite like it:

Well, the multiplication of “style” to mean just variation leads to a dubious construct that bears little connection to original intent and leaves beer drinkers more and more bewildered when facing the value proposition of fleetingly available brands however well made.

Let’s let that sit there for a second. Fair?

Send a furloughed US Federal employee a beer. Or help with some unplanned bridge financing for an out of luck new brewery.

Even elsewhere-ier, Matt Curtis is to be praised and corrected this week. Corrected only in the respect that he wrote the utterly incorrect “in true journalistic style I was too polite to say” in his otherwise fabulous piece**** on what it was like going booze free for three weeks:

As I walked down Shoreditch High Street on my way to an event from the British Guild of Beer Writers showcasing alcohol free beers I passed some of my favourite bars and restaurants. I found myself pining to sit within them, simply to soak up the atmosphere. In that moment I felt that merely the sound of conversation and conviviality would sate my urge to drink more than any can or bottle of low alcohol vegetable water that has the indecency to call itself beer.

Lovely stuff.

Note: an excellent lesson in what it means to understand beer.  “It’s what [XYZ] told me…” is never going to serve as reliable research. Just ask, beer writers! Ask!!! Conversely, this article in The Growler serves as an excellent introduction to the 18 month rise of kveik on the pop culture commercial craft scene. I say pop culture commercial craft as it has been around the actual craft scene for a number of hundreds of years. Much more here from Lars.

How’s that? Enough for now? Winter getting you down? Remember: things could be worse. I think so. Don’t forget to read Boak and Bailey on Saturday and then Stan on Monday if you want to stay on top of things. Perhaps he will update the impending contiguous v. non-contiguous acreage rumble we’ll all be talking about in a few weeks.

*Buy Ontario Beer for more fabulous facts like this!
**Though I do like the concept of the pre-movement.
***Note: I make no comment on the wide variety of beer “wenches” or “nuts”… or “foxes” or “man” or any such other monikers. At least they don’t claim to be an expert.
****The current edition of Boak and Bailey emailed newsletter contained this bit on Matt’s experiment: “…it all seemed pretty reasonable to us. But even if it didn’t, it wouldn’t be any of our business. We did wince to see people in the business of beer berating him for his decision, and winced even more deeply when we saw people nagging at him to break his resolution.” I agree that this is sad and, I would add, smacks of the nags shouldering the alky’s burden themselves.

 

Beer And Trans-Atlantic English Explorations Of The Later 1400s

That passage above is from the The Voyage Made by M. John Hawkins Esquire, 1565. According to the wisdom of Wikipedia, Hawkins was the chief architect of the Elizabethan navy, the first English trader to profit from the Triangle Trade, proudly inhuman slaver and Treasurer of the Navy from 1577 to 1595. Its from a part of his journal that records French colonial efforts in Florida at their short lived Fort Caroline. While the colony had only been settled in 1564, they had already turned local grapes into wine, apparently the first in North America.

It’s not the earliest record of alcohol use in North America – even if it might be the earliest of production. We have seen before how the French were drinking cider as they worked the Newfoundland shore in the 1520s. But what is interesting to me is that the French in Florida had their choice of products, given the ample source of good bread making grain, but made wine. Which is reasonable as wine is simpler to make than beer, given there is no intermediary stages like malting or mashing.

A few years ago now, I discussed the  provisioning of Martyn Frobisher’s 1578 voyage to mine iron ore on Baffin Island in Canada’s Arctic. The post was based on my luck find of the victualing records. Have a look by clicking on the image to the right. You can see how much biscuit, meal, beer, wine and pork was loaded on board. Note: beer, not malt. He was not brewing beer up on Baffin that year. I’ve discussed late 1500s trans-Atlantic ships’ provisions of malt before, too.

I have been a bit fruitlessly looking for more of those sorts of records, feeling a bit like Manilov in Dead Souls, not getting very deep into things.  I want to turn the clock back further, back past Cartier in the mid-1530s. I have been primarily thinking about what was down in the hold of John Cabot‘s ships on his 1490s voyages to eastern Canada. Until I got into the Cabot era, I had no idea how lucky I was finding the record for Frobisher. An actual victualing bill from the 1570s. Lucky also that the scholarship on that adventurer was not as quirky and proprietary as was the case (perhaps until recently) with Cabot. That has recently broken somewhat in recent years. In 2012, The New York Times reported:

In 2010, an international team of scholars working together in what is called the Cabot Project came upon a set of 514-year-old Italian ledgers that Dr. Ruddock had found decades earlier but which had disappeared from view. They showed that in the spring of 1496, Cabot received seed money for his voyages from the London branch of a Florentine banking house called the Bardi.

Plenty has come out related to the new Cabot findings that has given me a bit more hope. We know that Henry the VII gave notice in 1496 that Cabot was authorized to buy victuals for his first voyage and also authorized the second voyage in 1498. We also know that in 1499, a Bristol merchant named William Weston sailed to Newfoundland.* Cabot also might have settled friars at Carbonear, Newfoundland on his third voyage. But there is that problem of the vulnerability of scholarship… ie, people who I can poach from. That hoarders of ideas Cabot scholar Ruddock died in 2005 and Peter Pope who wrote wonderfully about the early Newfoundland trade died in 2017. So I am left to my own wits.

Which means I have to come up with rules for my own research. What do we know? Well, we do know that Bristol was the gateway for English expeditions to the west just as London and other eastern facing ports served, generally speaking, the North and Baltic Seas. In particular, Bristol had a flourishing wine trade in the 1400s. The quantities involved were significant – between 1,000 and 2,500 tons of wine a year through the 1400s, depending on the politics. We have to recall that the English held Gascony from the 1200s until the 1450s. Gascony is know for wine, even including the Bordeaux region. Bristol was where that wine was received for English consumption. So, it is reasonable to expect provisioning of vessels leaving Bristol in the 1400s to have a supply of wine.

Additionally, to find trans-Atlantic provisioning records you need to find trans-Atlantic voyages. Where were the merchant adventurers of Bristol during the English Renaissance sailing towards? First, we have to remember that the Anglo-Portuguese Alliance ratified at the Treaty of Windsor in 1386 is arguably the oldest alliance in the world. The Portuguese were also makers of wine for the English market as well as explorers. And that wine landed at Bristol. So they were sailing back and forth from there. Voyages, trade links and colonization out into the Atlantic was not a particularly wide-spread European habit before the 1400s. The Canary Islands, populated by a semi-Stone Age people, the Guanches, were only taken by Spain in 1402. Yet trade links with Iceland were developed by Bristol’s merchants by the mid-1400s which included a:

diversity in food [which] increased as the English… imported large quantities of beer and wine, salt and pepper, malt, wheat, sugar and honey.

Which means if the Bristol merchants are shipping beer to Iceland… there is beer on Bristol ships heading north. And, fabulously, malt. And other targets for the adventurous traders of Bristol were developed like the voyage of the Trinity in 1480-81 seeking out opportunity in North Africa. Was there beer in that hull, too?  It’s not unreasonable to think so. We do know that the well-armed naval merchants of the Baltic-based Hanseatic League did not themselves get out into the Atlantic but they did bring hopped beer to England as early as the mid-1200s.  Remember the cargo of beer brought on the Elyn of 1401. Which means that you have the conditions to have hopped beer moving out of England, too, as a transferred on trade good. Quite a bit early than I had thought.

I will illustrate my working date with some fairly common understanding of dates. Professor Unger identified “about 1520” as the time when the English mastered the new technology of brewing beer with hops. That is backed up by the records showing written references to “hops” or “hoppes” were not so common until about that same time. Yet, if you dig around the records a bit, that date starts to look a bit late. In records (“alien subsidies”) of foreign merchants for Bristol in the mid-1400s we read that:

…the returns to the 1449 and 1453 alien subsidies, which in some cases give either occupational descriptions or surnames that suggest an occupation: there are two beer-brewers, two tailors, a pinner, pointmaker (maker of laces for securing clothing), shearman, bellmaker, leatherworker, goldsmith, smith and, possibly, heardsman…

Which means that there were two immigrant beer brewers in Bristol well before Cabot and about the time of the Icelandic trade. Which means the beer heading north could well have been English beer and even made close to the port.  Further, in the 2014 PhD dissertation by  John R. Krenzke of Loyola University in Chicago, “Change Is Brewing: The Industrialization of the London Beer-Brewing Trade, 1400-1750” we read, at page 42, that a similar timeline is at play in London:

Ale brewers were successful in 1484 in having the City of London lay down the ingredients that could be used in ale brewing—“only liquor (heated water), malt, and yeast”—to limit the competition that ale brewers faced from beer brewers. In response the beer brewers of London were able to obtain a charter to become their own guild in 1493. The two groups were to remain apart and in direct competition to each other until 1556 when they were merged.

The “stranger” beer brewers were allowed to sell beer freely in London in 1477 and were not as unwelcome at all as we read on page 7:

…at first, beer remained primarily a beverage brewed by foreigners, known as strangers to their English hosts, for themselves and, because of its stability, for English soldiers. Stranger beer brewers found the Crown to be an ally throughout the fifteenth century because of their ability to supply beer to the military.

Nothing like government demand to validate new technology. And we need to recall in all this that Henry VIII himself created great state-owned naval brewing capacity at Portsmouth in 1515, producing 500 barrels per day to supply his military ambitions. Just before Unger’s date of 1520. The question, then, is how large the capacity of the privately operating beer brewers of Bristol was half a century earlier and did it supply the merchant adventurer ships heading west to Canada in the 1490s. That is the question I need to dig at. All the conditions are present: confident merchant adventurers, established beer brewing and thirst. All we need is a record or two.

*Much more here on the scale of the oceanic Bristol trade missions in “The Men of Bristol and the Atlantic Discovery Voyages of the Fifteenth and Early Sixteenth Centuries,” the MA Thesis of Annabel Peacock from 2007.

 

A Guide To Maxing Out Your Upcoming #FlagFeb Experience

While I suggested in the last Thursday update that I cannot find much drive within myself to take on the call to celebrate the flagship beers of yore in February I am not being a grump. As you can clearly see to the right, both the shed and I like flags. And I recognize that Master Polk and Mistress Polk, for example, appear to be positively enchanted. The Fuggled folk are all a’giggle. So, it is perhaps useful for me to see what I can do to assist even if I do not jump on the bandwagon. Let’s start with a clarification of terms. Mr. B. wrote this about #FlagshipFebruary on Facebook deep down on a thread:

Flagships are, I think, the beer that formed the foundation of the brewery… not necessarily its current best-seller. I’m sure there are brands that outsell Central City’s Red Racer Pale, for example, but I would certainly list that as the brewery’s flagship. Ditto Deschutes Black Butte.

There are a few things to unpack there. It’s not a beer that founded craft era so much as the brand for each brewery. So the brewery, practically, has to be old and its given candidate brand needs to be something of a survivor. And its not necessarily the most loved today which means you may need to do a little sleuthing unless you are going to stop at Sierra Nevada Pale Ale or Sam Adams Boston Lager. So how are you going to do that?

Act like a historian. One handy resource that you can start with are the Past Winners’ records for the Great American Beer Festival. So, if you look at the first awards list you see that in 1983 SNPA was the overall winner while SABL won top dog in ’85 and ’86.  Fine. But look at 1984.  Yakima Brewing won first and second place for an imperial stout and a Scottish ale. Hmm. Now, look at 1987 where SABL won as best “Continental Pilsner” as opposed to “Continental Amber Labers” – really.

The brief study of these records raises a few more questions. Is the brand’s recipe or even branding sufficiently similar now as it was then when it served as a foundation? Were those really the hops they use back then? Are you really experiencing the same thing? Does it even exist? Also, do these flagships actually represent the brewery’s foundation or are they just the lucky ones that now have survived the obstacle course of time, those whims of a succession of a beer fads and trends. Does its current status actually reflect its actual history or is it, like the beak of the finch, the one which by luck could accommodate unforeseen future? Figuring out that might take a little work.

My thoughts? Not that this initiative is any sort of minefield that we will fail at but that this is a great opportunity to consider the relationship between the micro brewing phase of approximately 1983-2003 and the craft phase from 2003 to the present. How much of craft’s history is made up and heavily laced with retrospective rosy coloured glassware? Plenty, I’d say. How much is even based on the lessening status of the great old white male brewery owner? Maybe a bit? So… if you really want to celebrate the actual foundation of the good beer movement, look at the structure of the early medal categories and go get yourself some stout, an amber or a porter. Find a Fuggle.

Use #FlagshipFebruary. Use it to explore and enrich your own understanding. Sours, fruit beer, barrel aging and even heavy hopping are developments largely from later in the second half of the history of your hobby. You may need to accept that what is actually the old and foundational is actually new and novel to you. Which is good. So do it.

 

 

Merry Christmas Beer News Updates Everyone!

This is going to be great. A weekly news update laced with the holiday spirit. Everything is going to be wonderful and swell. The one and only problem seems to be that I seem to have some sort of new sys admin tool on the bloggy app of mine so bear with me if this all ends up looking like a dog’s dinner* or… thinking of this season of Yule… the day after Christmas dinner with distant cousins!  Footnotes and embedded images seems to be a hassle. Fabulous.**

Anyway, the first gift I offer is the photo of the week above, found on Twitter under the heading “Matchbox Covers Depicting Drunk Cats by Artists Arna Miller and Ravi Zupa.” Cats have always struck me as a struggling species. You can find more images of beer loving hardly coping cats with serious drinking issues by Miller and Zupe here.

Next up, the new government of Ontario has its own gift for us all – a plan to distract us all from the important business of the day to ask us how liquor retailing should be changed! Wow!! The survey even comes with a dumb name, “Alcohol choice and convenience for the people”… which has everyone wondering when the same survey is going to be rolled out for, you know, squirrels and chipmunks.  Or drunken barely coping cats. Fill it out if you like. Even you! Apparently  they are interested in views from beyond Ontario, given that is one of the possible responses. Thanks for skewing the responses to my detriment.

I like this video of Garrett Oliver plunked on YouTube by Epicurious magazine. He demonstrates a wonderful ease with explaining beer. It is unfortunately presented in a way that suggests it’s macro v. micro. I’d prefer some crap craft bashing. He also talks about relative value – but presents some some odd arguments. No, a craft IPA does not cost $4 rather than $1 because of the hops. And a good German malty beer is not double the price of a poor one due to the cost of the malt. There is much more to price and, yes,  not all as easy to explain – but his general argument that good costs more is there and welcomingly well presented. 

Jeff has unpacked how Beervana pays its way:

A little less than two years ago, I began running an experiment here when I took on Guinness as a sponsor. In July, we signed a contract for a third year of sponsorship, which will run through June 2019. This is a slightly different model than the subscriptions Josh describes, but the upshot is the same: the idea was to find a partner who saw value in the site and wanted to reach my very specific, engaged readers.

This is good. Open and honest. And we few remaining actual bloggers need to support each other, knowing how hard it is to make a buck writing one of these things… or just finding the time or accessing the resources you want for the research you want to do. Not unrelated: self-inflicted expertise extrapolation? Heavens to Betsy! Let the man think out loud.

Speaking of supporting our fellow bloggers, Robin ran into Canada’s newest jam blogger in the market the other day. He’s very keen on new content creation

The British Guild of Beer Writers has published a list of the best beer books of 2018. The trouble is it seems to be a list of all the beer books published by guild members from 2018. There’s twenty-six books listed, some of which were published years ago – even under other titles. Decisive selection. The best book of the year is not included. 

Conversely, Max in a single not necessarily beautiful image posted on Facebook has told a thousand words… and then added a few words: “…’twas good. ’twas very good, and the second one too. Pivovar Clock Hector at Pivni Zastavka…” The only thing that defies scientific knowledge is how the glass shows multiple lacy rings, each matching a gulp while we all expect that he downed it in one go.

It is an important observation on how useless the US Brewers Association’s definition of “craft brewer” has gotten that it acts as filler for the weekly update only after I have hit 750 words. Jeff notes how it is now entirely related to accommodating one non-craft brewer. Wag that I am, I retorted *** that it no longer requires a brewer to actually brew very much beer.  There. That’s all it means. 

Related: an honest man in Trumps new America or the root of the problem?

This week, Merryn (i) learned not to want to be a medieval farmer and (ii) linked to a 2013 web-based data presentation about Viking brew houses which I am linking to here for future Newfoundland reference but it’s totally today…  so there you go.

Finally, how about some law? This speaks nothing to the people or the business involved but I have no idea how I might determining whether to consider sending string-free cash to a cause like this one:

We know that the decision to invest your hard-earned money is not to be taken lightly, no matter how big or small your contribution may be. We would gratefully use the funds to assist with legal fees, as we continue to protect ourselves, our name, our businesses, and our team. We are looking for and in need of building a legal fund that will provide for our past, present and future legal demands, as a rapidly growing grassroots craft beer franchise system. 

The legal issue appears to be mainly legal dispute with their franchiees. I have no idea who is right and who is wrong. Craft makes it extra blurry. Having advised upon franchise agreements in my past private practice, I would not want to suggest where the right sits. Often in the middle.

Relatedly perhaps, Lew asked about unionization and proper wages for craft brewery workers and got an ear full on Facebook.

Well, on that cheery legal note, I will leave you for now with Jay Brooks description of how “T’was The Night Before Christmas” is really about beer. And, please dip into the archives to remind yourselves of Christmas Photo Contests past. Ah, beer blogging. Remember how fun that was? Until then, Boak and Bailey have more news on Saturday and, the Great Old Elf himself, Stan has more news on Christmas Eve. Ho. Ho. Ho. 

*where is the basic HMTL editor I knew and loved? I can’t even indent this footnote or make the asterisk a larger font than the text. What sort of animals are running WordPress??? Hmm…
**There. Killed if all by installing a “classic editor” widget.
***Yes, retorted.

Your Days Dwindling Down To A Precious Few Beery News Notes

Well, it sure is getting quiet out there. I put off gathering together my thoughts until Wednesday night and, still, it felt like I’d only posted the last weekly update the day before. Christmas is a-comin’. Right off, however, I need to show you the photo of the week. To the right, tweeted out by Joe of @whatjoewrote after he wrote “making a sacred pilgrimage to a golden place today.” I love a lot about the image but probably the best is that Orval font.

Next up, Stan is finally back. Free loader Stan. Stan the travelin’ man. Stan the guy who drifts into work at 10:45 am saying wide-eyed “what? whataaa?!?” to the questioning stares.  His final roundup for The Session begs the question of why we don’t have one mega-blog and pay him to edit. Why?

Quere: if two contract brewers merge in the forest, does anybody hear?

Nothing says Yuletide like bankruptcy law news. Turns out DME, the eastern Canadian brewing equipment manufacturer, is now confirmed to be $27 million in debt of which $18 million is owed to the Royal Bank of Canada:

The entire list names more than 700 creditors between DME’s operations in Charlottetown and Abbotsford, B.C. The creditors list includes companies from around the world, along with individuals and government agencies. More than 50 of the companies owed money are on P.E.I., along with approximately 140 people with Island addresses… Around $1 million of that is listed as being owed to P.E.I. companies. However, nearly half of the companies and individuals named in the creditors document don’t have dollar amounts listed. Those numbers still have to be determined. The final amount DME owes could change.

So far, as I mentioned last week, these are old stomping grounds and I know the receiver’s lawyer and the judge, now have fed the press backstage and even recommended counsel to international interests. And I am not even involved. Here is the list of the additional unsecured creditors. Their own lawyers are owed around $435,000. Wow. Note that the Indie Alehouse deposit is there but without a noted value. The Toronto Star reported it as being worth $800,000. Many other breweries with deposits are all there but also without a noted value. Sift the clues. Go ahead.

Responding to the news from two weeks ago that Norm was  moving away from beer, Jason Notte has posted a thread of tweets that shares his views on the affect of alcohol on the health of writers, including this one:

A few years ago, the great told me something I wasn’t ready to hear: Craft beer isn’t a trend story and beer consumption isn’t just an industry. When you see rising beer consumption and “drunkest states” listicles, there’s some hurt behind those numbers.

It’s true. You might not like it but it is true. Along those lines, perhaps in miniature, Boak and Bailey recorded a brief conversation overheard in a UK pub:

“My plan is to get back to the office after lunch absolutely hammered.”
“Blimey, careful, mate.”
“Nah, it’s fine — it’s December!”

Yikes. Yik even. To make us all feel as we should – distracted – Mark Dredge has posted some fabulous photos from Vietnam. Fabulous.

A bit less fabulously, I don’t particularly have that particular hate on for “listicles” that those never asked to write one have but this one works for me, 25 from Fortune magazine. It expressly contextualizes the selection well and also notes price. Happy to see that the Ontario’s price for #2 is 50% of what is suggested by the list. I will have my fill over the next few weeks. Ha ha! Sucks to sucks if you don’t live here.

If your brain is like mine, you might like this. Issue #163 of Brewery History has been released from behind its paywall for everyone to enjoy. The article on 15th century brewing in England is of particular interest to me but there are a range of articles to explore.

I came upon this article, no doubt funded by shadowy interests*, that argues that US tariffs on aluminum have led to an increase in reliance on US made beer cans:

President Donald Trump’s aluminum tariff won’t make beer taste better, but it’s succeeded in boosting the economy, according to a report published on Dec. 11 by the Economic Policy Institute. The research argues that tariffs imposed on aluminum and steel have led to increases in U.S. employment, production and investment.

Finally, in his big comeback** Stan did note something I myself should also address:

Boak & Bailey recently explained how they choose what to put in their Saturday lineup. In the interest of transparency, my rules are pretty arbitrary. I include links here to stories I think you should enjoy reading, either because the writing is terrific or the ideas within merit thinking about, or both. I also include links to stories I simply want to comment on.

Me?  I don’t really think of you. I think of the news as something that develops and needs tracking. Beer news needs its own aggregation. So I keep graphs. I make tables. I smoke a pack and then smoke another as Wednesday night turns into Thursday morning. I am even thinking about how Putin and Xi have minions and how once one maybe stumbled across my social medial presence. I know I am being watched. Help! No?  Look, I realize this is mid-December filler but if you think about it from my perspective, well, maybe it will make a little sense. Just a little?

That being said, there is only one more roundup before Christmas and two before this year is dead. Dead dead dead. Let’s think about that a bit before we get pounded at lunch, shall we?  A good time to reflect on things. Things like pasting together a weekly charade of a commentary on the brewing industry. Things like concerning myself more with the roasts to come rather than the giving one ought to give.

Enough from me! B+B on Saturday and Stan next Monday.

*Note: “The EPI advocates for policies favorable for low- to moderate-income families in the United States.
**What? You want every footnote to mean something?

“For Drink”: Searching For Something Requires Knowing Something About That Something

Just a bit of a note on how annoying it can be realizing that if you want to find out something you need to know something about the thing you need to find out more about. Not unlike my problems with records or, say, the adjectives of the past.

For example, from time to time I have a habit of hunting through the digital mess of Google Books looking for references to “malt” in lists of ships’ provisions for some sort of expedition or another to see what I can find. I have learned that I have to include a search for “mault” or other variations in the spelling. This is how as I found out about Frobisher’s provisions for his 1577 Arctic expedition by searching for “biere” rather than “beer.”  In that same way, I realized recently that I should also be hunting just for not multiple spellings but also phrases – as the phrase “for drink” in these examples show.

1557: in Tusser‘s domestic text set in verse, Five Hundred Points of Good Husbandry we read in the section on morning work,

Let some to peel hemp, or else rushes to twine
To spin or to card or to seething in brine.
Grind malt for drink,
See meat do not stink.

1585: in Volume 2 of Calendar of the Carew Manuscripts at document #591, we can read in the requirements for setting up English plantations in Munster, Ireland that a farmer requires six quarters of “oats for drink” while a copyholder needs four and a cottager just two.

1597: in the Calendar of the State Papers Relating to Ireland, perhaps due to the failure of the previous plan noted above, we see that the military need to receive better supplies instead of just beef, including:

…cheese and salted fish, and with some malt for drink for the soldiers, who I see daily to perish for want thereof, against the rule of Christian compassion…

1623: in the records of the Royal Commission on Historical Manuscripts, we can read a note by Sir John Coke, a listing of provisions which includes “malt of barley for drink” and “malt of oats for drink.”

1624: a book on Puritan settlers of America indicate in quotations that their preparations need to include “meal for bread, malt for drink” as they should not expect to “meet neither with taverns nor alehouses.”

1688: in a summary sort of document recording aspects of Communications of the Board of Agriculture, a summary sort of acreage chart entitled Quantity of land necessary to subsist 8,000,000 of people in England, according to the present mode of living:

Bread corn – –  – – – – – – –  – – 3,000,000
Barley, for drink – – – – – – – – -1,500,000
Potatoes –  – – – – – – – – — – – -500,000
Grass land, for butcher’s meat – 12,000,000
Grass land dairy – – – – – – – – -4,000,000
                                                    ————-
                                                              21,000,000

Nothing too profound about it all. Just worth noting that you… that I… have to be open to understanding that the short forms or cliches of others in the past are not the shorts forms of today. All very irritating. Except that you notice that over 7% of all English acreage in the late 1600s was used for beer making and then you think that, hey, that is sorta cool.

If Mid-November Were More Exciting Would You Be So Happy With Your Thursday Beer News?

So. Here we are again. This is a bad week. Traveling around central Canada. Long meetings. Hotel rooms. Fortunately, I am working on my Korean food skills as part of this road show. My newly increased obsession, kimchi is… well… it’s like a hipster Scot would have invented if Korea hadn’t done it first. Peace food. Other than that, its all hotel breakfast buffets and minivans fully of cheery engineers. Bounding down the highway balanced on a buffer of spicy exotic cabbage.

First off, I was alerted by someone no doubt more attentive that I am, given my kimchi induced food coma, that there has been a shock wave hammering those writing about the history of saison. You see,  has shared his thoughts of a fact-checking mission he undertook on the “2004 book Farmhouse ales, and especially the contribution it includes by Belgian brewer Yvan De Baets” and YdB is not too thrilled but sadly fell back on what looks like a status based defense in his extensive comments offered in response:

This is your website. By definition you will have the last word on it. Cool. I will not start a debate here anyway. I have more to say about some of your claims but I don’t have nor the time nor the desire to do it: not only I strongly dislike the ego battles, but more importantly the first tanks of our new brewery are arriving in a few weeks and I have to prepare them a nice nest.

Remember: watch out for expertise transposition. Few brewers are actually all that acquainted with the means and methods of the historian. Its not in the nature of the gig. Likewise, vice versa. Dig it? For me, however, I think the real problem is assuming anything written in 2004 is going to represent an exhaustive examination of a topic involving beer. A decade and a half is a long time for research to advance – especially when that decade and a half saw the explosion of the digitized historical records. That being the case, taking a strong stance either in favour or against such stale dated research is likely a mug’s game.

More convivially, Eric Asimov of The New York Times (who I like a lot) wrote a piece about the ciders of the Hudson Valley (which I like a lot):

All share a deep-seated desire to understand the traditions, nuances and complexities of apples and ciders. They are the latest wave of a great cider revival in the Northeast, reaching through New England, out to the Finger Lakes in western New York, and down through the Appalachians. For anyone used to most commercial ciders, which are often made from concentrate, sweetened and sometimes flavored, these serious ciders are a revelation. They are mostly bone dry, with the flavors of apples and of the region. Apples, too, it turns out, express a sense of place, what wine lovers call terroir.

Less authentically, apparently what was a contract brewery is now an app that the deal did not include. Figure out that one if you will… and this one for that matter:

Drinking at taprooms isn’t just en vogue, it’s a permanent part of today’s industry that now drives about 10% of Brewers Association-defined volume.

Permanent? You misspelled “today’s top fad” darling. Not unconnectedly, Matthew Curtis announced his retirement from the collective blog Good Beer Hunting. One never know what is behind “effective immediately” but one hopes its nothing too drastic. I line it up in my mind with the tweets about breweries hiring passionate beer comms for their passionate beer comms needs. All in all, a very tough row to hoe but hiring Rebecca would be a smart move, for example:

Hi guys! I’ll be looking for some freelance/ad hoc work after this month. I’m an accredited Beer Sommelier and was even nominated as Best Young Beer Writer this year by the (!).’

You know, Pete Brown used to be a beer comms guy but he is no longer working for this sort of work. He is working on being a better Pete* – which is great – but once in a while loses his marbles most wonderfully:

Oh fuck off. I’m sorry (I’m trying to rein in the bad language and anger and be more professional) but fuck the fuck off. Even the most cursory reading of the history of pale ale/IPA shows this simply isn’t true.

Like others, I don’t really even care what he was writing about when he got so deliciously rude… but in case you are curious it was about a disappointing relaunch of Bass Ale.

Czech beer drinking in a slump.

Tandleman has an opinion on the four Cloudwater cask offerings pending according to a tweet – as well as a very nice new profile photo of himself as you can see. He must have a good social media consultant.  I wonder what social media consultants like that cost…

These days, calling anything “one of the most important beers in modern American brewing” is a bit silly but the Chicago Tribune found cause to so publish in relation to Allagash Brewing’s Coolship Resurgam. I remember about a decade ago getting in a handbags match over someone claiming one US brewery or another was the first to do something to which I replied something something about the Allagash coolship – which Ron will correct correctly as being a “cooler” in English. These things get heated. Fortunately, even the shock of the new is past us now given we live in hyperspace and no one really cares, knowing that next week’s new thing will in turn be stale by the following weekend. Just hope the Allagash beer is tasty.

As noted last week, readbeer.com is up and running. We now can see the output of 63 different sources of online beer writing. That will grow and with it the decentralized, leveled goodness of blogs will return. One of the great things about the former RSBS was how access to ideas was not being filtered through the gauze of self-proclaimed expertise or assertions of journalism. Access was immediate and it was up to the reader to sift clues.  Soon there will be 630 feeds. Best to keep up.

Well, that is enough for now. I am closer to home for most of next week so maybe this will be more considered. Maybe something big will happen that will fill the thousand words with one long observation. Maybe I will sit and count the days to first Christmas and then Spring Training.  That’s more like it. In the meantime, check in with Boak and Bailey for the regular Saturday update.

* Fab.

Session 141: The King Is Dead! Long Live The King!!

My reaction was immediate when I heard the news:

At first I was afraid, I was petrified…
Kept thinking I could never live without you by my side…

In fact, I was so strongly moved by the idea of shutting down the sentence that I tweeted out my congratulations to Stan and Jay on their retirement, as opposed to that of The Session – the monthly collective writing exercise that has been a constant in the last 7/8th of the history of beer blogging. But then Stan and Jay wrote to tell me it really was time to let go. I wonder if they are right. They might be.

My problem is not that beer blogging is one type of writing in a broad range of formats.  It’s the only one that provides for long form creative writing on anything that strikes the author’s fancy, without concern for pay or editorial intrusion. The Session was one way that the fellow minded stayed in touch with each other. Interestingly, Jonathon Surratt is reviving another old tool – the very former RSBS – with the same goal through his new beer aggregator, readbeer.com.

I think there is a place for such things. Folk new to writing need encouragement. Folk with opinions need a venue when their writing is more personal or quirky than editors will pay for. Despite more ways for more people to express their thoughts about beer, there is an unfortunate drive to homogeneity driven by the unreasonable hope of some day making some sort of living from beer writing. Wasn’t likely when The Session was new. Likely less likely now. It’s a side gig for 98% of us. A fun gig, sure. But that is sorta it.

There is nothing wrong with this. Writing is a pleasure. Sharing your writing is a way to make that experience richer. Maybe Jay’s work on The Session will continue in another form. Maybe not. Either way link you writing to readbeer.com so as many people as possible can find it. If you have enough interest in writing you should have interest enough in putting in it front of a few more eyeballs. Sign up.