Category: Value

The Thursday Beery News Notes For When Craft Gets Redefined Again!

Well, it really hasn’t been redefined – by it may as well have been. Tom noticed this image this week:

In this supermarket, cases of hard seltzer dominate the floor of its refrigerated beer aisle. 

Except it isn’t really just hard seltzer. It’s a cheap ass canned booze called Truly made and sold by the promoters at Sam Adams beer, right? Moo. Lah. Well, someone has to have money, right? Not you, of course. You believe there’s no money in craft. I didn’t write my comment back as any sort of serious prediction but if the day comes that the US Brewers Association allow this stuff as “craft” well you heard it here first.

What else is going on that’s a bit unsettling? I find this meme* about your dream job in beer odd. First, when did all the writing about beer become so trade side? Who the hell wants to actually work in beer? Beer is about the sitting and the not working. (Maybe not really paying attention seems to be part of the gig these days.) My dream job in craft beer? Good pay plus high health and safety standards along with job protection. And a union card. Like that is ever going to happen.

Josh Rubin** has a story in The Star on troubles at Ontario’s brewery former monopoly’s retail side:

Molson Coors and Labatt each own roughly half of TBS, with Sleeman Breweries owning a small percentage. In 2016 under pressure from the provincial government, TBS offered independent craft breweries “ownership” stakes without financial obligations, and a place on the board. Jeff Carefoote, owner of Toronto’s Amsterdam Brewery, which is a TBS “owner,” said he hadn’t previously seen a shortfall. “I certainly haven’t seen anything like this since we’ve been owners,” said Carefoote.

There is a suggestion that the retail operation might go away. The main reason E.P. Taylor configured it the way it is now, however, was on the wholesale side. He considered breweries competing on things like trucking costs waste. Smart guy. There’s a dream job in beer I want. I want to be E.P. Taylor.

“Wow. Secrets of the maltsters. c1911.”

In the U.S. of A., C.B.S has done some investigatory investigations on why booze costs a lot:

The first stop: a North Dakota barley farm that has been operated by state native Doyle Lentz’ family for over a century. The grain harvested from the cold northern plains could eventually make its way into a pint of beer or a glass of whiskey. “I make about a penny a beer,” Lentz said. He said it was about the same as what his grandfather made during his time running the farm. “I’m pretty sure if your cost of your alcohol’s going up – probably not happening out here in North Dakota too much,” he said.

Damn. I was hoping to blame the farmers. Lew rightly points out the research seemed to be a bit limited: “[a]ccording to the people in the supply chain, NO ONE is making more money off the huge increases in the cost of a drink at a bar.” Someone is making money. It might be disbursed but follow a few drinks owners and upper staff on Facebook and you get to see the holiday homes you paid for.

Speaking of being co-opted for the benefits of the ownership class, did you notice this floating around social media this week? Apparently BrewDog wants you to go neaten up their shelf displays as if you care? I’d rather stick nails in my eyes that do volunteer shelf stacking like some cheese eating school boy*** just so the brewer can’t require the distributor doesn’t pay for this part of the supply chain job. BrewSuckers.

I couldn’t care less about anti-health advocacy on behalf of brewers… but Martyn does so here is the link.

Jeff wrote about the importance of branding but I am not sure I agree:

Branding and marketing is hard. It requires a global perspective, one that touches on sales, marketing, product development, distribution, packaging—really, it touches every part of a brewery. Done properly, it becomes an integrative exercise that brings these pieces together. The problem is that most breweries don’t want to devote the time to such a big project, and so things proceed piecemeal, and the brand develops in a shaggy dog fashion with no strategic purpose.

See, to me the 10,000 brewery world means that thinking globally is what makes you a BrewSucker. Beer is now becoming like the local bakery. You go there because it’s good. One reason beer and food pairing, that darling of a decade ago, failed so miserably is those paid PR folk pushing it were trying to analogize to Michelin star restaurants. It isn’t. It aimed to high. But a good neighbourhood bakery? Good beer can be that. And branding won’t help if the cheese scones aren’t any good or cost too much.

Mudgie wrote in praise of boring brown beer in support of a few observations by John Keeling like this interesting one:

He also makes the important point that “CAMRA was formed to save the great beer that was being brewed and not to get people to brew great beer.” It’s often claimed today that CAMRA’s primary objective was increasing choice, but in fact this represents an attempt to rewrite history. In the early days, this was definitely not the case. Real ale was felt to be under threat, and so the core purpose was a preservationist one, to champion the beers that were already in existence, encourage people to drink them and spread the word about where they could be found.

Tradition! So sayeth Topol. Speaking of which, Matt was a bit unhappy on the idea of “beer that tastes like beer” but beer that tastes like beer is a valid concept. My point being that “beer that does not taste like beer” might also be a valid concept, just one for others. Not me. Truly.

My hero Jancis was writing about sustainability and wine and noted one particular culprit in this tweet:

Wine producers could make MASSIVE impact on carbon emissions if we communicators could successfully re-educate consumers about glass bottles. Handful of international wine writers travelling by train and boat ain’t going to do it alas…

What is the evil unsustainable practice in craft? (You know, other than the pay, the health and safety standards and the lack of union cards.) I’d say trucking. The idea that we need west coast North American beer trucked across the continent to compete with good local product is weird. Big craft? Big evil craft.

Jordan, who wrote me just today in realtime of a less than charming cider that tasted like pig shit, has again proven the joys of coming into a point in life with a comfortable income and written freely about Toronto’s Rorschach Brewing, unburdened by thoughts of risks he might pose to future gigs, unshackled by obligations past:

It seems to me an interesting reversal of fortune for the Rorschach brand. At the time of launch, the lineup of beers all drew their names from the world of psychological concept. The Rorschach inkblot test itself is designed to reflect the patient’s state of mind; the kind of thing a Hollywood movie might use as signification for diagnosis. The names were in some cases quite clever. Take Icarus Complex: A Double IPA with Kiwi and Lactose, named for a condition in which spiritual ambition is thwarted by a personal limitation. Ah, but a man’s reach should exceed his grasp, or what’s a heaven for? I don’t think much about Browning these days, unless it’s Maillard.

Again with the Maillard! BANE!!!! Otherwise, another excellent outing.

A tankard from Alchester (43-200 CE).

And finally, Lars found a lady in Chuvashia, Russia with yet another unique strain of brewing yeast and spoke of his work:

Just normal searching. Helps to know the Russian for “village beer”. Push absolutely every contact you have, over and over and over, until eventually someone helps you out. In this case, colleagues at work, and the Chuvashians I visited in 2017.

Neato. I went a hour to my east today to a cafe to drink my favourite beer, Bobo, and the brewer walked in. Sorta the same thing. Right? Sorta.

Well, that is enough for me.  For more, check out Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the  AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. What else? What indeed.

*pronounced “me me” as that’s what they really are all about.
**aka Canada’s Josh Rubin.
***…Gotta get up and take on that world…“

The Halloween Edition Of Thursday Beer News. Boo.

I’d be a bit nervous at the Sing Sing Kill Brewery

Ah, Halloween. A right nor-easter is promised meaning 100 mph winds, lashing rain – and me lonely and all dressed up at the front door looking at a bowl with a minimum of 15,000 calories per handful. We get maybe 12 kids max in a good year. Maybe. I have a vegetable garden on my front lawn. I am marked as a neighbourhood weirdo. But I get ahead of myself. Halloween is tonight. The Future. What’s gone on this past week?

Last Friday just as the weekly news cycle began, Jeff posted about the problem with novelty as it turns into longevity:

Every brewery that was once an emblem of a shining new future—Widmer, Hair of the Dog, Ninkasi, Boneyard (to cite local examples)—has seen trends move on without them. Great Notion and Ruse are the current trendsetters, but time continues to march. We have absolutely no experience of what happens when four thousand breweries immediately become “old school” before our eyes.

Coming up on three years ago now, I wondered about novelty and whether it was possible that today’s twenty somethings could “actually get a bit verklempt over memories of weird fruit flavoured gose thirty years from now.” Interesting that weird fruit flavoured gose is sorta dead to us all now. It’s so 2017. Novelty’s pace has increased. The Pub Curmudgeon posted about another aspect of the same phenomenon, the pervasive presence of recently but no longer quite cool craft:

 It’s not the absolute bleeding edge of craft, but even so it’s a pretty respectable selection, including the likes of Vocation, Magic Rock, Thornbridge, Five Points, Crate, Toast and Camden. It’s interesting that pretty much all of these beers now seem to have moved from bottles to cans. The German discounters, Aldi and Lidl, have introduced their own-brand “craft-a-likes” at even lower prices. This has attracted a certain amount of wailing and gnashing of teeth from the craft influencers, complaining that such low prices will devalue the concept and won’t give brewers a decent return.

Good value should always be something we are grateful for. In any other marketplace, this is called The Victory Of The Consumer! What? You disagree? Did I miss something?

Note: he didn’t drop the beer.

Ron unpacked an advert he found for the sale of Barclay’s Russian Stout from that part of the foreign land known as the past, aka 1922:

…another Barclay’s Russian Stout advert. With some more interesting claims. The oddest being that Bismarck liked Russian Stout. Especially as the advert is from just after WW I, when there was still considerable anti- German feeling.

These things are funny. In 1816, a year after the end of a bitter border war with the US of A, Albany Ale was being sold in my fair military town.

Business Insider posted an interesting short video bio of Celeste Beatty, the first African American woman to own a brewery in the US, the Harlem Brewing Company in New York City. Here is a Forbes story on her from a few years ago with more background.  Speaking of vids, here is a scene from a Scottish pub the very noo.

The shadowy Portman Group is at it again but this time I fully agree if only because the Bearded Brewery defended its cider named Suicyder because “the noose references reflected the owner’s previous career at the Forestry commission where a noose was used to dismantle unsafe trees“! If one is going to attorn to the jurisdiction of a trade tribunal please do not be silly. I am an owner of The Ashley Book of Knots and I know no one in their right mind would every use a noose to take apart a tree given a noose is used to tighten on to a short stubby think like a head. To be clear, I give you a selection of arborists knots. Knots don’t lie.

Health news update. Or really not an update as this is old news. Again, there is no j-curve. Don’t believe otherwise – alcohol is just about degrees of badness:

…for a long time, the consensus was that abstaining from alcohol is unhealthier than consuming moderate amounts of alcohol (equivalent to one or two drinks a day). But that “J”-shaped relationship between alcohol consumption, and death and disease, has come under criticism. It’s now widely understood that a lot of this data could be flawed: people abstaining from alcohol may be doing so because they’re unwell, rather than becoming unwell because they’re abstaining.

Here in Ontario, we have no need to worry about the j-curve or not as, woohoo, the new government is passing new relaxed liquor laws left right and center:

The Ford government is pledging more changes to alcohol access in Ontario — announcing plans on Monday to allow international airports to serve booze 24-hours a day, and to remove limits on how much beer, wine and spirits can be brought across provincial or territorial borders for personal use. Those two promises are among a sweeping list of changes, packaged as the ‘Better for People, Smarter for Business Act’… The Bill also promises to ease restrictions on bringing dogs onto restaurant patios, and inside certain breweries in the province.

Those booze runs I made into nearby Quebec all those years ago? Smuggling. NO MORE!!! What a great law. Huh? Holy crap! “The Bees Act is repealed“!!!

I enjoyed the personal essay, photo set and brewery founder interview by Lily Waite run in Pellicle this week on the Table Beer produced by London brewery, The Kernel:

“The other thing—and I think it helps Table Beer more so than the others—is the fact that we still put all of our beers through a second fermentation,” Evin tells me over a shared bottle. “The extra little bit of yeast character and fermentation by-products that you get—hop biotransformations, too—those really hard-to-define things, they’re key to Table Beer.” Though I’ve drunk many brown-papered beers in search of that fugitive quality, I’m reluctant to believe it’s simply down to a second fermentation. I’m much more inclined to believe that it is, in fact, a little bit of magic.

It’s good not always to dissect something but convey the pleasure of it all. I think the author has done that. These pieces, like Matt C’s before, are love letters. But there are technical tidbits, too: (i) “…as with all of their beers, the strength varies from batch to differently-hopped batch…“; (ii) “…[i]t’s now brewed weekly, every Friday…“; (iii) “…a fullness of body, achieved through high mash temperatures and oats in the grist…” All of which add up to a story that is telling you that the beer is borne more by the technique than the ingredients. Very interesting.

The proud Canadian company formerly known as Molson is still theoretically out there, now going through another hybridization and perhaps some degree of bionic implantation:

Most support functions, including finance, information technology, procurement, supply chain, legal and human resources, will be consolidated in Milwaukee. The company will continue to maintain global business services offices there and in Bucharest, Romania. The Molson Coors International team, meanwhile, will be reconstituted, with its Latin American team becoming part of a new North American Emerging Growth team headed by Pete Marino. Its Asia, Pacific and Africa team will fold under the Europe business unit, which will be led by Simon Cox.

Interesting to note that they are branching out into other areas including a “forthcoming line of cannabis-infused nonalcoholic beverages in Canada.” Sounds hellish to me but the baby boomers love this sort of stuff apparently.

That is it for now. Get going on the tricking and the treating. For further beery links, check out the Boak and Bailey news update on Saturday and then bend an ear towards the OCBG Podcast on Tuesdays. The last one featured a great interview with Ren Navarro, owner of the consulting and education firm Beer. Diversity.  And look for mid-week notes from The Fizz as well.

 

Tra-La! It’s May!! Here’s Your Thursday Beer News For The Lusty Month

Ah, summer… or at least that part of spring that is after filing taxes. Tax Filing Day, Labour Day and Christmas Day are the only three actual dates that turn the calendar for me. The real seasons are (i) winter plus mud month plus fretting about the furnace and tax forms, (ii) the months of joy, the time of year when all the good movies are set in, and (iii) the long goodbye to all signs of life on the planet. Last week’s cruddy news was clearly the last burst of the bad time before the coming of… the good time. It all makes sense.

What has that got to do with beer? Other than that the months of semi-public semi-irresponsibility are here? Do you think I could sit around my yard listening to a ball game on a tiny AM radio in view of the neighbours and passers by wearing plaid shorts and a funny hat drinking a beer in November or March? No, that would be weird. Now? It’s expected. You know what else is expected? The week in beer news. Let’s go!

First, all bow to Bristol as Boak and Bailey have posted a remarkable post on the 1960s opening of a Guinness brewery in Nigeria based on a collection of records shared with them by the daughter of the plant’s technical director:

David Hughes’s 2006 book A Bottle of Guinness please gives an excellent summary of the rise and fall of the Ikeja brewery. After 1985, the import of barley was banned, and so Nigerian Guinness began to be brewed entirely with local sorghum. Stout ceased to be produced at Ikeja after 1998, with production moving to Ogba, further away from Lagos again. Fiona’s father, Alan Coxon, went on to become head brewer at Park Royal from 1972 until 1983–84. He left Guinness after a dispute with management over, as Fiona understands it, plans to gradually and slyly reduce the ABV of Guinness’s core products.

Value. Interesting. Hmm… somewhat distantly relatedly, I remember first seeing this phenomenon in a New York beer store years ago when there were cans of Heady Topper or some other supposed special beers that wasn’t supposed to be sold outside of Vermont. They sat on the counter by the cash register for ten bucks a pop. I thought “what idiot pays ten bucks for one can of beer” but now it appears that sort of idiot might be the backbone of UK small craft beer retailer strategies:

Some buyers are driven to underhand measures to secure hyped beers for their shops. “I know there’s a lot of jiggery-pokery that goes on,” says Sandy. “It’s a dog-eat-dog world in the craft beer scene.” Stories of retailers buying beers from other shops to resell in their own establishments are common. This can even stray across borders. “I’ve certainly heard of bottle shops ordering from European websites,” says Ferguson. “I know someone up the road was doing grey market beer imports. Obviously HMRC wouldn’t take a kind view of that.”

[Note: I only take journalists seriously when they choose to use the word “jiggery-pokery” if and only if “dog-eat-dog” also is used.]

As another example of writing worth your time, Matt Curtis has led the announcement of his new project Pellicle, a digital magazine with a scope broader than the normal and seemingly failing format of the beer mag, with an article on Irish oysters… and beer:

Inside, we arrive at a table laid out with freshly cut wedges of lemon and lime, along with a few bottles of Tabasco. The gathered crowd marvelled at the effortlessness with which Hunter shucks an oyster. Taking it in one hand—that hand encrusted with salt and dirt, evident that he had been hard at work pulling in nets that day—he inserts a short blade into the shell. Finding exactly the right spot in less than a second, he pops the shell in two with a single motion. Careful not to touch the salty fruit within with his fingers, he then uses the blade to clean the shell of any grit or rough edges, before ensuring the oyster is no longer attached to its shell, and serving.

Having lived in an oyster area or two in eastern Canada, my only concern is Matt failed to find a place for my favorite oyster word – spat. That’s what we of the western Atlantic call a first year seed oyster. Never mind. What I like is how the article is unburdened by any of the wowsy, life changing experience claims much beer writing for money is larded with. Which means it’s an example of just better writing. And a nice clear subject matter travel funding statement, too. Nice. Still, slathering an oyster with Tabasco is an utter waste. But, well… never mind.

Next, Robin wrote an interesting post under the title “Tampopo, Ramen, Beer, & the Amateur” which I immediately was taken by given her assertion of the priority – nay, the primacy of the amateur:

With the word amateur celebrated instead of filled with negative stigma (the latter, I feel, unfairly gets more focus), suddenly all the events people go to, the sense of wonder and excitement I feel when I go to a bar I’ve never been to before, when I don’t recognize a THING on the beer menu, and that wild, devil-may-care attitude when I order something to just try it…all of that suddenly made more sense to me. There was no single word that could accurately define it. “Passionate” felt too one-sided. “Curious” didn’t quite cover the drive. And a label of “connoisseur” or even “expert” seemed to remove a lot of the assumption that there is always more to learn and discover about beer. 

Excellent. The only folk who could fine a negative in amateur is the phony pro, the self-labeled expert. Ay mo. A mass. Am ant. It’s all about love, baby.

The opposite of which, I suppose, is the grasping crowdfunder. Give me the amateur over that every time. Boo, grasping crowdfunders!!

Martyn wrote a wonderful fact packed tweet that I need to share in full:

In England in 1831 there were 5,419 common breweries, 23,582 full-licence pubs that brewed their own beer and 11,432 beer shops that brewed their own beer, over 40,000 breweries in all. The country’s population was 12,011,830. That would require over 187,000 breweries today.

I think of facts like that when I read folk think there were something like 150 or 275 breweries in the US prior to 1800. Makes no sense. Ah, but for a record to bring us back to reality we wallow in the shallows of easily available evidence.

Speaking of summer, tra-la and all that, we often hear a lot about the quality of beer at baseball games. Suckers who like the Toronto Blue Jays are particular complainers. Me, if I am honest and count my ticket stubs, I am more of a minor league guy. So I’m delighted to read that my nearby Syracuse Mets have upped their triple-A game beerwise:

It’s seems to be going about as well as the ballclub hoped. Even on a day when lots of beer was available for a buck, a steady stream of customers popped in for a full-price IPA, Imperial Stout, Saison or other style made by a noted local or national craft brewer. “We’re getting a whole new demographic of people coming to the games — the craft beer enthusiasts,” said Clint “Tonka” Cure, the Mets’ assistant general manager. “And then we’re also getting the craft curious — the people who aren’t sure they’re going to like it but think this is a good time and place to give it a shot.”

That picture way up at the top is from my July 5, 2016 visit to the ball park at Syracuse.  I love Syracuse. We haven’t been south for a couple of seasons since the Canadian dollar tanked but maybe I’ll get my butt back down there this year for a few games. I can take my Mr Mets book to get signed.

That’s it! Another week has passed and tonight I sleep in Oshawa!! What could be better? I bet Boak and Bailey on Saturday and Stan on Monday will let us know.

Perhaps A Very Short Version Of Thursday Beer News.

I say “very short” up there as I never know where these things are going. I am like a one man Brexit in that sense. Suffice it to say, mustering the time and content for this post differs from week to week but, unlike Brexit perhaps, is always the source of joyous surprise.  I couldn’t imagine anything could be more screwed up than 1970s Canadian constitutional conferences – shown live on TV all day in my youth. But Brexit is it! I know some of you are actually living under this nutty-nutso situation so I will not go on. Excecpt to wonder what a backstop really means to @thebeernut.

So what is up in reality land? First, Geoff Latham has an interesting question: what does this record from a brewing session that occurred in September 1848 mean? It appears to show someone dabbling in early hipsterism, employing unholy techniques when it comes to hops. Click on that thumbnail. Can you read the text and help with the mystery?*

Interesting. Second, now Stan has a question:

I think I’ve only asked a variation on that question one other time — in this case the more open ended, “What is the most important hop ever?” — and Jason Perrault of Select Botanicals and Perrault Farms said to give him a little time to think about it. I haven’t pressed him on it since, but now might be time.

My answer – and I am sticking to it – is the one in the beer on the ships that had the cannons of the Hanseatic League 1300 to 1500. Likely proto-Saaz.

Home brew for three pence a pint! What year would that have been? That was my own Burco dream back in the middle of the 1980s. Speaking of the 1980s, great news of  Mendocino Brewing Company, care of a Tom tip. An early micro brewing icon is being revived:

Though the beer is not being produced inside the cavernous, 65,000 square-foot facility, Krauss and his team have high hopes about the future, to the delight of local beer drinkers and fans of the legendary brews. “Red Tail Ale and Eye of the Hawk are back,” smiles Krauss. The beers have recently been revived by the brand’s original brew master, Don Barkley, and can currently be purchased on tap at a few inland Mendo locations: in Ukiah at Crush, Cultivo and the Sports Attic; in Hopland at Campovida; and once again, where it all began, at the Hopland Tap, where the ales were originally served more than three decades ago.

Right on. Moving on, we find some odd responses to the idea of more craft beer going into the UK supermarket chain Tesco. Apparently, the Tand is still the clearest thinking person in beer culture:

This should surprise nobody. Breweries are businesses and while keeping it cosily in the bubble is nice for fans, it don’t pay the milkman. Big beer and big business want a share and they know how to go about it. Expect much more of similar.

The odd thing for me is the twin ideas that (i) for some reason we beer writers are supposed to be boosters for a bigger market slice for the  brewers that self-identify as preferable and yet (ii) we want to keep those precious brewers human scale as if this all is some sort of personal relationship. Note: never has this occurred in all of human history.

Similarly, Paste magazine has listed some of the contract beers they sell under house names – and then unpacks who is actually making them like this entry for Mission Street Pale Ale:

Attributed to Steinhause Brewing in CA, this pale ale actually comes from California’s own Firestone Walker, who also makes a handful of other Mission St. styles like blonde and black ales as well as a hefeweizen. They’re also behind Trader Joe’s Fat Weasel Ale, Jumping Cow Amber, Frugal Joe’s Ordinary Beer, and the Gila Monster Amber Lager.

I had heard years ago that Unibroue up here in Canada made all their Belgian ales. Makes sense. Why sell bad beer in your store when you can rebrand good stuff? And why be a brewer competing with chain branded beer when you can brew it yourself? Everyone wins.

Speaking of beer on the move, Josh Rubin has a great story in The Toronto Star on the ambitious expansion of one Ontario brewery into the Big Apple including one non-traditional and interesting comment from a craft brewer:

Garrett Oliver, brewmaster at Brooklyn Brewery, was puzzled but welcomes the new arrival. “It seems like an awfully strange move, but then again, we’d probably happily open in Paris or Tokyo, so maybe it’s the same for everyone these days,” said Oliver. “If they make great beer, people will come. And I can walk there from my house. Brooklyn once brewed 15 per cent of all the beer in the United States, so I’m sure that one more brewery/taproom will be just fine,” Oliver said.

Clever people. I hope they make a go of it. Sadly, elsewhere apparently stupid is still a part of craft beer culture:

“We understand it is a bit risqué, but it’s in good humor, comical, and consensual.  We have received good feedback from when we have showed this to many” said Brady.

Jeff obviously was not part of that early feedback loop. Really, I hope you don’t bother looking at the underlying story. Morons. Particularly swell that they are ‘splainin’ sorts who unilaterally assert something is consensual.

Finally in far happier branding news, big craft brewer Stone has lost its motion for a preliminary injunction in that trademark infringement case against cheery micro macro Miller. I say happy because the court has confirmed that the case between Stone and Miller over beer brands is all about money and not some sort of special status. I say happy, too, because it places Dr. Johnson squarely back in the midst of it all, as we observe again with him the unassailable truth that brewing offers and perhaps even inflicts the curse of “the potentiality of growing rich beyond the dreams of avarice” upon those who are not careful, who over reach.  Brendan has more in his Wednesday afternoon tweet-fest of the court’s ruling.

Well, that’s it. Not as short as I had thought – and not even all that pointless! More good news than sad. Not a bad week. The dirty snow has already faded to the lump here an there on the north side of things. Desperate for more? You know the drill: Boak and Bailey on Saturday and Stan on Monday. See ya next week, unless that real job of mine gets in the way. Think I am out at meetings on Tuesday and on the road Wednesday night. Uh oh.

*Ooops… forgot I hate any use of “mystery” as it relates to beer and drinking culture.

England’s Increasing Concern Over Beer Brewing, 1430s to 1580s

I have a thing for a beer I have never had. Double Double. As I understand it, this beer was made by recirculating perfectly good wort and rebrewing it through a new batch of malt. In the mid-1500s, it was a great bother for the nation, it even gets a mention in Shakespeare,* somewhat in open view. In 1560, Queen Elizabeth became directly involved as the supply of single beer was tightening.  She ordered that brewers should brew each week “as much syngyl as doble beare and more.” Hornsey discusses a 1575 letter from the Earl of Leicester discussing a trip he took with Elizabeth, a summary of which from another source is noted above. When she wanted refreshment, she found her ale was as strong as Malmsey, heavy sweet strong Madiera wine. Not pleased.**

In the article “The London Lobbies in the Later Sixteenth Century” by Ian Archer, published in 1988 in The Historical Journal the resulting legal restrictions on brewing double double within and near to London was discussed:

The parliamentary diarist Cromwell describes a bill in 1572 “restraining the bruing of double double ale or doble double beere within the Citie or iij miles thereof, and no beere to be sould above 4s. the barrel1 the strongest, and 2s. the single beere.”

Archer explains that the goal of the regulation of ‘double double’ beer was supposed to ensure that the most intoxicating and expensive of beverages were not available to the poor, while also limiting the consumption of grain. To that, we might also add the waste of wood. England in the mid and later 1500s was not only facing speculation in malt  was having a fuel crisis. Whole forests had been lost. Double double requires not only the loss of volumes of single ale and beer to the production process but also a second firing of fuel. The Common Council of the City of London had regulated double double for years before the statute of 1572 was considered. In 1575, as we can see above to the right, another general statute against the brewing of double double throughout all of England was before Parliament. Notice, too, that it was the brewing of both double double beer as well as double double ale that was being reined in by the law. The hopping of the beer in itself was not key to the question.

Beer brewers themselves were a bit suspect at this time. Strangers. Archer states that the Brewers’ Company was an unpopular group dominated by aliens and thought to be profiteering at the expense of the poor. As we saw a few weeks ago, “aliens” or “strangers” were foreign nationals who were subject to being recorded in a  form of census. Yet, of the 1400s mood one can state that “stranger beer brewers found the Crown to be an ally throughout the fifteenth century because of their ability to supply beer to the military.” We also remember that Henry VIII created a beer brewing complex in 1515 at Portsmouth to supply the needs of his navy. Prior to that, the English navy had to buy beer from a group of 12 brewers in London. Probably including many alien beer brewers.

The role of hopped beer in military victuals continued.  In 1547, the supplying of the Scottish town in England, Berwick, required a steady provision of beer by the tun. Likely in support of the army of Edward Seymour, maternal uncle of Edward VI, who upon the death of Henry VIII became Lord Protector. The expedition culminated in the Battle of Pinkie Cleugh in which 8,000 Scots were killed to 250 English. All too reminiscent of the outcome of that 1513 misadventure at Flodden when 10,000 Scots died and the English leader Lord Howard noted:

The Scots had a large army, and much ordnance, and plenty of victuals. Would not have believed that their beer was so good, had it not been tasted and viewed “by our folks to their great refreshing,” who had nothing to drink but water for three days.

In a letter dated 29 January 1587, James Quarles, the surveyor general of victuals for the navy sets out his request to regularize the supply of provisions as England prepared to face the Spanish threat. He requests continued control of Her Majesty’s brewhouses, bakeshouses and storehouses and then sets the standard for a pottle of beer per seaman a day, at a price of 1 and 3/4 pence per day. Interestingly, he also notes that a tun of beer had increased in price by about 50% from the 1540s to the 1580s, from 18 shillings to 26 shillings 8 pence. As noted above, resources like fuel and malt were tightening.

While both the armies and navies of England depended on hopped beer, the civic beer brewers were not only suspect but, like the state run beer breweries of the later 1500s, they were busy. As we noted before, Kristen D. Burton in this 2013 article describes the scale of brewing being undertaken in the whole of the City of London during Tudor times:

The beer brewers of London established England’s capital city as the leading producer of beer throughout Europe by the end of the sixteenth century; a notable feat considering the late arrival of hopped beer to England. In 1574, London beer brewers produced 312,000 barrels of beer and by 1585 that had increased to 648,690 barrels…

Scale. So, it may be that beer brewing was more welcome or less of a concern to England in the middle of the 1400s than in the latter 1500s. Or perhaps it was too critical to the nation. This might go a bit against the existing narrative. Perhaps that is because it was first a fairly benign practice in harbour towns supplying the immigrant community. Hops being imported from the continent, just a few bales at a time as in 1480. One hundred years later, it has gone from being perhaps a local port town quirk to a key military asset to a danger to social order if let loose without controls on its supply, strength and price.

If that is all correct, one of the keys to the advancement of hopped ale was not consumer preference so much as military demand. Beer was stable where ale was transitory. Beer could be held on a ship or in preparation for a battle on the field. Ale needed constant production. It also needed rationing if that was the case. And Double Double, perhaps the sucker juice of its day, was no part of a rational rationing program.

Its last sighting was in Schenectady, New York in 1820 of all places and times.  A few weeks ago, Craig unpacked the history of the brewers of that beer. They were men in transit during the great push west, the brewing of a Double Double apparently also transitory. Will I ever have one? I expect so. Perhaps Jeff is right and we are ripe for the wheel turning again. A massively malty beer would be just about right for a return to garage punk band brewing, shrugging off this era of discontent, this time of disco brewing of Franken-beers as foreign to ale as Malmsey.

*Conversely, Shakespeare gives “good double beer” a fairly respectful mention in Henry VI, Part 2, Scene III care of that unforgettable character, the Third Neighbour: “And here’s a pot of good double beer, neighbour: drink, and fear not your man.” Also note that it is beer, not ale. The play is set in around the last half of the 1440s so very little beer going about, one would have thought. Perhaps an anachronism? Or maybe a coy cultural reference to something lost to time.
**Not a wine without an unblemished past in court circles.

Putting The Cat Under The Cow For #MoneyMakerMarch

I didn’t plan to make every post for #MoneyMakerMarch build upon an idea set out in William Least Heat Moon’s foundational article on the micro brewing movement, “A Glass of Handmade” from the Nov’ 1987 issue of The Atlantic, but today I thought of this passage:

The New Albion Brewing Company, of Sonoma, California, the first true American micro, went under because it began bottling before it was financially able to produce beer in quantity. In distribution Jonah must face the leviathan. An industrial brewer can make distribution very difficult for a small brewer (sometimes by illegal means). One solution: eliminate distribution altogether by running beer from the maturation tank to the customer’s glass, or, as The Venerable said, “Put the cat under the milk cow.”

What a fabulous image. Put the cat under the cow. And what was the boom of brewpubs in the late 1980s is now the boom in taprooms. So, it was with huge interest that I followed up on Stan’s tweet this morning leading to a post at the The Mad Fermentationist, the semi-official news outlet of Sapwood Cellars of Columbia, Md. on just exactly how they are making money running their brewing and taproom operations to maximize a reasonable return. And what honesty do they bring to the discussion:

Most of our IPAs and DIPAs work out to $100-150 per ½ bbl keg. Self-distributing these beers for $200-250 there would be no way to make enough to cover rent, pay ourselves, and fund expansion. However, being a retailer of our own beers means we get $800-900 for that same keg sold by the glass and growler. It makes sense for us to charge a reasonable price ($7-8 for a 14 oz pour in a 17 oz glass) and have consumers return rather than charge a dollar or two more and end up having to self-distribute kegs (with the added effort).

Read the whole thing. Then consider how this is an example of open book brewery operations, giving secrets away to the competition. And to the drinker.  Now I know that $.80 of Whirlfloc and six cents of Zinc Sulfate Heptahydrate go into every 10 barrels of their Pillowfort ale. Didn’t before. There is really no reason for any brewery not to take this step in eager transparency. They even go so far as to say that while other breweries stick to percentage markups, they do not. Competitive advantage? It is now.

Any other open book brewers out there? Let me know so we can spotlight them as part of #MoneyMakerMarch. Meantime, go read the post. It’s fabulous.

In Like A Lamb And Out With A Better Sense Of The Money Makers

In the article “A Glass of Handmade” published in the November 1987 issue of The Atlantic magazine, William Least Heat Moon along with a character called The Venerable explored the then early micro brewing scene in the USA. It’s one of the original sources of my interest in good beer, dense with keen observation and quotes from players now in their fourth decade past the interviews. One, Buffalo Bill’s Brewpub owner Bill Owens,  was quite clear about his business model:

Owens brews six barrels every Monday, about three hundred barrels a year. “For a hundred and thirty dollars’ worth of ingredients I can make a twenty-five-hundred-dollar profit. A glass of lager – that’s all I brew now – costs seven cents. I sell it for a dollar and a half. Compare my profit on a bottle of commercial beer – forty cents.”

Making money. Along with brewing history, it’s one of the more interesting aspects of good beer but one rarely discussed these days by beer writers. In my conversations with small brewery owners, it’s something I often bring up much to their amusement. I remember the look on Ron‘s face a few years back when I started asking one upstate New York small brewery owner how much this bag of malt cost, how much he made of that keg. I don’t get it. I got answers. Yet no one seems to go there. You can think of as many reasons for that as I can but it’s annoying that such an obvious critical element of the trade is set aside or even hidden behind suggestions that there isn’t any money in making good beer.

For such a successful, now well established industry, well, that sure would be weird. I get it – and there are a couple of folk dabbling with macro-economic observations but getting particular brewers to unpack what they are up to, what the situation they are facing is more immediate. So, inspired by #FlagshipFebruary, I thought it would be good to explore my interest in the green, the black and the red and look to see who is out there doing the same thing. The balance scale and the small scale. Micro brewing micro-economics.

This month, I have a few interviews lined up and might see if anyone else is interested in having a look see wherever they are. #MoneyMakerMarch. Sure, it maybe started as a joke. But then it ended up making me think. And made me remember one of the things I was first interested in when it came to good beer, that seven cent per glass cost. Let’s see if anything comparable to that sort of gross revenue before taxes and other expenses is in anyway still possibly true. These days I take apart the price of multi-million dollar projects for a living.  Let’s see if I can apply any of that experience to come up with anything unexpectedly interesting.

 

Putting The 1390-91 Crusade Beer Buying Notes Through A Latin Translator

Now, as you know, I did take one year of Latin in undergrad but it’s not like I learned anything. So, the other day, when I found the notes from the provisioning of the English forces in the 1390-91 crusade eventually against the Lithuanians, I knew it was provisioning notes in Latin but there were plenty of assumptions. For example, when I read this from the 10 September 1390 provisioning records:

Clerico buterie super beer, pro iij barellis de beer emptis ibidem, xxx scot. Et pro ij barellis beer emptis ibidem, xxij scot. Et pro portagio dicte beer…

I made at least one error in relation to “emptis” and its variant conjugation siblings as well as the various declinations of “ibid…” “Emptis” is not related to empty beer barrels. It’s the verb for purchasing. And the final “j” in numerals is just a “i” like the rest. I thought it might be another indicator for a five. So, the translator give us this:

Clerk buterie the beer, the beer purchased for three barellw place, thirty Scot. He bought beer for two barellw place, twenty Scot. And portagio said beer …

Which I might clean up as:

The Clerk of the Buttery bought three barrels from the same place. He bought two barrels from the same place. And delivery for the beer…

I left out the price. Notice that the three barrels cost “xxx” thirty currency units but the two barrels cost “xxij” or twenty-two units. Different grades of beer? The currencies are also odd. Nearby we read “Clerico buterie super beer pro iij barellis beer emptis ibidem, j marc. vj scot.” which seems to suggest three barrels were bought at the same place for one marc and six Scots – which means one mark is worth 24 of those Scots thingies if the price for three barrels were stable. Consider this note of wine and beer purchases on 26 August 1390 which may give a hierarchy of currency units:

CLERICO buterie super vino per manus eorundem pro vino ibidem empto, ij marc. xxij scot. ij s. pr. Clerico buterie super beer, pro beer empta ibidem ix scot., viij d.

Marc. > scot. > s. > d.? The last are likely shilling and penny but what are “marc.” or “scot.”? All seem to be abbreviations given they are followed by a period. Crack that question and this document is a playground for anyone trying to work out beer prices on the eastern Baltic markets in the 1390 during an inflationary setting such as a crusade.

Oh… that might be just me.

OK – various sources of the currencies must be being described. A Hanseatic  League mark? Or a Scottish merk? “Scot.” could well be the Scottish pound which was worth 1/12th of an English pound and 150% of a merk – and made up of 20 shillings with 12 pence each.  Which makes it more sensible as the price point of a barrel of beer. But were they are actually using Scots money? No. Here is a helpful table from the introduction to 1894’s hit text Expeditions to Prussia and the Holy Land Made by Henry Earl of Derby (afterwards King Henry IV.) in the Years 1390-1 and 1392-3: Being the Accounts Kept by His Treasurer During Two Years, Volume 52

So, they are using local money as they are fighting along side the Teutonic Order against then mighty Lithuania just prior to the formation of the very mighty Polish-Lithuanian alliance.

Going to leave it there for now. Internet getting dodgy. Wind storm and thunder in February. Odd doings.

UPDATE: Interesting chat on Twitter pointed out that “cervisia”* would have referenced ale, not hopped beer.  This is more directly illustrated by the contemporary Dunster Castle household accounts kept by John Bacwell, Steward, from 27 June 6 Henry IV, to 27 June 7 Henry IV (or 1405-1406) in which the word is included in this record from 11 June 1406:

In factura 6 barelles pro cervisia imponenda 2s, Et pro 1 eerda et 2 citulis’ prope novum fontem faetum emptis 2s.

So, if that word ceruisia was ale and that word appears in the accounts for the 1390 expedition, then the same account kept by the same clerk of the buttery using the word beer should be expected to mean another substance. And logically that substance would… beer. Local hopped beer.

*Or as Martyn noted a decade ago, a variant of that spelling.

Your Beery News For A Thursday Now That The Cardigan Is Finally On

It’s World Series time. When I started putting these notes together, the first game hadn’t been played. By the time it is posted, two games will be in the books. [Ed.: Oh, the Sox won game one!] I hope the idle Stan has time to catch a game or two… not a certainty given his global gallivanting seems to be continuing. This week, he sent us all this wonderful holiday post card of a photo (above) from Crosby Hops of Oregon. Respect beer. Keep the chain oiled, but respect beer.

“Wine drinkers unfairly punished by UK taxes” says wine writer Jancis Robinson responding to a discussion on the implications of Brexit. Has anyone been writing about the implications to the UK beer trade? My hope is that a currency crash and tariff increases might bring on a golden age for Fuggles. There is this point, however:

The Alcohol Beverage Federation of Ireland (ABFI) has warned that exiting the EU without finalising an Irish border solution is expected to cost €364m worth of drinks trade between Ireland and the UK. The outcome would restrict an estimated 23,000 cross-border truck movements and attract additional new tariffs on supply chains.

To be fair, it’s not like the €364m worth of drinks will not be bought and drunk. It will just be domestic bevvies from each side of the border. Does Guinness rebuild its UK operations? Probably. [Ed.: Wait – that’s not what a good blogger does.] DEFINITELY! Diageo to return to the United Kingdom by Q3 2019.  You heard it here first.

Speaking of wine, look at the size of those servings! Wee lassie sniff-a-wine is pre-gaming for the twentieth century, I’d say.

Are we actually concerned that there are too many references to cannabis in craft beer branding? I hadn’t really noticed it but now that weed is legalized in Canada, I have not been too sharp on the ball. It’s all like a hot box here, the entire country. Have you ever seen a moose in the woods smile dreamily? You can now.

It’s been an interesting week for comments about writing about beer for magazine money. Boak and Bailey in their monthly newsletter (which you really should sign up for) shared that they are done with it for the foreseeable for  very reasonable reasons including frustrations of pitching pointlessly, frustrations with not getting paid, and frustrations when articles are not published. I’ve avoided the crutch of pop beer mag writing for the most part but was quite disheartened when MASH mag went under without publishing my third article on early Canadian brewing… as in early 1600s brewing. BB’s comment – “Can you make it more appealing to Americans?” has worn us down rather – is telling, too. A variant on the too often seen editorial theme of dumbing down. The wonderful @Shineybiscuit shared another curse of the gig:*

Months of pitching a national about the great pubs in my area has resulted in a TV food critic getting to write the piece instead. Love my job.

Yikes! I hope Boak and Bailey still spare a thought for Original Gravity which, while it tends to work “the romance of beer that everyone feels on their fourth pint” as editorial stance, still offers great value for money. And it’s made it to the 20th issue which is worth celebrating in itself.** Very few do, usually with good reason. You can read it here for free.

A fabulous bio of Carol Stoudt got a Lew link and I link on. I love this paragraph:

As the craft beer industry blossomed around her, Carol smelled the roses — and detected the need “to deepen the trenches” in her home state, she says. “As more local breweries pop up, there’s no need for me to be in those markets.” She pulled back distribution around 2015 to bring her beer closer to home. “I never wanted a factory,” she says. “I like small. It’s kind of my philosophy.”

That’s captures what I have been trying to say for about a decade. If you can’t say “I never wanted a factory”, well, I’m not all that interested in what you are brewing. “Factory-made beer” is a wonderful slag against all pretenders of all label levels.

Jordan posted an interesting essay on his experiences returning to England after five year, following up on his piece [… which I have linked to somewhere around here…] what was it called… “Belgium Sucks More Than They Tell You“?… no, couldn’t have been that. Anyway, I liked this point in particular:

Here are some changes that happened when I was away: St. Austell Proper Job in cans. Apparently this is a 2018 development and six packs are available through TESCO. You know how the LCBO changed the market in Ontario by demanding 473ml cans? Well, this is a similar development and something of a standardizing influence between young startups and larger regional legacy brewers. The retailer isn’t quite king, but the 500ml bottles do look a little dated and the deep bottle discounts for multiple purchases do influence the consumer. Cans at least move volume without sacrificing the perception of value.

What is not often noted in the hack writing about “crushable” and the art on cans is their actual benefit as a flexible friend: lower investment, more control, and still that sense of value. Jordan’s other comment about Beavertown Gamma Ray – “there are a couple of dozen better American Pale Ales brewed in Ontario” – was also welcome. It is not, after all, about the quality of the beer, just the quality of the blessed “experience“… which a pop beer mag can tell you all about in a sentence and a half at the rate of about 17 cents a word.

Don C of CNY has penned an interesting article on the return of the (tiny) NY Prohibition Party:

The state’s “pro-alcohol policies are making New York sicker, poorer, and more highly taxed,” the Prohibition Party leaders  said. “Those in state government should come to their senses and end state support for the alcohol industry, or the people should vote to replace them with public servants who will.”

“Should” is the dumbest word in the language. Makes people think what isn’t is what ought to be. No “should” with Pete as he continues his considerations on cask in the UK again and in particular he discusses price. Let me ruin his ending for you:

Price is a thorny topic to get to the bottom of. As a cash-strapped drinker, of course I don’t want the price of beer to go up. But as an adviser to brewers and pubs, I’d say there’s a lot more potential margin in cask if you want it – and if the quality is good. 

The important thing to note is that a lower price is what is being offered and what is being paid. The market is what the market says it is. Which means if folk are happy with lower-price lower-quality cask, well, that might well be the product they want. Hard to capture that as a PR consultancy message*** but it might well be why what is… is what is.

Well, that is it for me for this week. The lettuce patch has not yet suffered a killing frost even if the last green tomatoes have been brought in to ripen on the window sill. The furnace doesn’t run all night but it sure gets turned on before I make the coffee. Winter is coming – but it ain’t here yet. Weekend readings? Day dreaming again, wishing that Saturday was as fun as a Thursday? Fret not. Find your next beer news fix at Boak and Bailey.

*Then removed with well-worthy self-asserted defiance! Fight!!!
**Not the Canadian… err… Toronto edition of OG which seems to have gotten stuck at issue #1.
***Though I am quite fond of my new open source media campaign on the topic “Cask: Reliably Highly Unreliable at a Reliable Low Price!”

It’s Your Mid-October Beer News For A Thursday

Another Thursday, another week of watching the ticker tape of tweets go by. I turn 55 and 1/2 today. Because it’s my brother’s birthday and he was born a year and a half to the day before me. That’s some sort of news. Or at least cause to buy myself a treat. I bought one yesterday, a carrot pale ale from the Oakville, Ontario branch of the 3 Brasseurs brewpub chain. It was quite yum.  Lovely and thick like a medieval beer fan would want.

The really big news this week was, I suppose, the death of All About Beer magazine, as wonderfully eulogized… almost pre-eulogized, in fact… by Jeff:

…as recently as a couple years ago, the magazine was in the midst of its most impressive period of content. The magazine looked great and Holl had the best writers in the business working on excellent, deeply-reported stories. The design of the magazine—never its strength—was also rich and interesting. And, Holl told me, “Even as online news became the standard, when I was editor we saw print subscriptions rise.” The problem wasn’t editorial—it came from the business side.

This blog was in AAB a few times for which I am entirely grateful. The old Christmas photo contest was supported by the magazine during the Julie Johnson Daniel Bradford era with prize packages and the winning entry even published on a couple of occasions. I also think a book review written by Holl of Ontario Beer graced its pages. If I had any complaint it was how, at a critical moment, a lot of the attention granted to the writings of beer bloggers was transitioned four or five years ago into those AAB blog columns – for which the writers were certainly paid but it also set up the expectation that there was money in writing about beer. I have not only thought this belief to be suspect but also undermines excellent amateur writing where I find the depths are actually explored. But, even if that was true…even if my semi-snark had a point, there was certainly no lack of nobility in the efforts behind publishing AAB all those years and many previously isolated writers were encouraged as a result. It is a loss to us all. Where will its digital archives go?

Ben has written about another sort of ending, his speculations starting on the wrong track upon hearing the news of what ended up being the retirement of the last of the three founders of Ontario’s Steam Whistle:

My tweet that started a conversation today predicted today’s Steam Whistle announcement might be about either a buy-out or a cannabis venture. And while that’s not what this announcement was, in light of Heaps’ departure, I actually feel a little more strongly that one of those outcomes might now be possible. Big beer companies tend to have better luck putting a dollar amount to a brewery when the people who built that brewery aren’t around any more…

If you don’t follow the tweets of @BarMas you are missing his adventures in German village life including his recent morning out in the orchard with his odd semi-tractor thingie, illustrated under the thumbnail to the right, gathering apples so that he can make insane amounts of cider. We all need odd things that keep us sane. Being odd is good. Me, I like tweed and I buy flags off some guy in India who gets them off cutting yard ships. Barry’s include this green semi-tractor. What are yours? You better find one or two or you will just mainline beer obsession, which is never good. Beer needs companion oddnesses to keep it in its place.

Conversely, what is the value of excitement over an experience only one in a billion can enjoy? If its enjoyable at all, that is. So, beyond self-affirmation through defeating the fear of losing out appears to be self-affirmation through abandoning the fear of losing out through accepting… losing out:

The Macallan 60-Year-Old 1926 takes this rarity to a higher level and is the zenith for collectors of The Macallan whisky. Sir Peter Blake (the renowned artist responsible for the album cover of the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band) and Valerio Adami were asked to design a label each for this special bottling, and 12 individually numbered bottles from each artist were released. 

Perhaps relatedly, I was never so pleased to read about a pediococcus infection as when I was reading tweets between Garrett O. and Lars G. on the subject:

This is a pediococcus infection. The bacteria forms a mucilaginous substance in the beer, often forming long strands. The old term for such beer is “ropy”. In lambics, this substance is eventually broken down by Brett. In the meantime (or otherwise) horrible.

See, Lars finally met a beer made with kveik (actually a muri) that he did not like. Thick in the way an ale should not be thick. And I, as a result, finally learned exactly what “ropy” means… after reading about it for years in all those pre-modern texts.

The talk of cask goes on. Matt C took some exception in fact to some of the talk of cask:

Cask ale is no more difficult to make than any beer. Good cellar-ship with cask, like with keg, is a skill, and requires due care and attention, but it’s not that difficult. As wonderful as it is, I wish people would stop romanticising a dispense method in this manner.

Well, it is more than dispense but it is romanticized. Care of the cellar is fundamental to the success of the dispense. And being careful and taking time is not something we value as we should. As we should value tweed, orchards and flags salvaged from scows beached on an India ocean scene. But not too much. Jack Duckworth kept a cellar, after all. Besides, what’s so bad about layering on a little romance?

You know, saying a sad goodbye to All About Beer isn’t over romanticizing things either. Nor admiring the semi-tractor in a field Teutonic. Baking a mash and knowing it’s keptinis and not kveik isn’t romanticizing either, even if its a bit nerdy. We are all nerds. We are folk who might admire a vintage bus rally now and then. Accept it. Me, I have just cut and pasted a whole bunch of links related to early North American colonies and especially the failed 1587 colonizing expedition by Sir Humphrey Gilbert, all to see if I can coax enough for a nerdy post out of it all. The romance of it all is real even if there is an ultimate lack of substance. Or is there? Perhaps this is all what is real.

I’ll have to think about that when I am not day dreaming about 1587 over the week ahead. I hope you have something to fill the idle hour until then, too. As you do, check out Boak and Bailey for more beer news on the weekend. That’ll help.