Your Beery News For The Sudden January Thaw

Nothing slows down life as much as three weeks of the freezing weather that we are just about to get a break from. Well, that and regularly keeping track of the beery news again. It’s been since November since I started back up.  I was last August’s jaunt as Stan’s intern that did it, I suppose. Give me a few years. I might get reasonably good at it. Maybe. Sorta. Bet I pack it in come spring.

Anyway, first up, all that hope and rage you have balled up into the narrative that moderate alcohol is good for you? It’s very likely a crock. Why? Because “…low-volume drinkers may appear healthy only because the ‘abstainers’ with whom they are compared are biased toward ill health.” My take? If you regularly wake up hungover you are likely hurting yourself. Start with a few liver function tests.

Crap. Eric Asimov has mentioned Prince Edward County wines in The New York Times. I’ll never be able to afford to drink the local stuff now.

More bad news? Why not? The sudden shutting of central New York’s venerable Saratoga Brewing was covered in great detail by central New York’s venerable Don Cazentre. It’s not that often that beer business news gets covered as business news but Don is regularly the one doing it. Another form of the death of the dream of national big craft – along with, you know, less and less of the stuff being sold. Hail the new boss! Local murky gak in a sterile monoculture branded taproom where everyone wants to tell you about how great the beer is. Now, that’s my kind of entertainment.

Now, how about something positive? I definitely award the best long writing this week to the two part essay by Matthew Lawrenson on pub life for the perspective of someone with autism:

I’ve been told that people are wary of me due to my “beer blogging’s greatest monster” reputation and are surprised when I’m more anxious and less obnoxious than they’ve been lead to believe. All I can say is that, usually, things are rarely what people expect them to be.

My favourite thing about the essay is how plainly described it all is. Matthew treats the subject objectively, with the respect it deserves. Very helpful. By way of a bit of contrast, because it’s important to keep this dynamic, Jordan took on the argument being made by Canada’s macro brewers about our excise tax regime and found it seriously lacking, working both the numbers as well as his sarcasm skills:

…let’s do the math. Wow! The average price of a case of beer is $36.50 if you go by the examples that Beer Canada have used. Now, let’s see. 24 x 341ml = 8,184 ml. How many ml in a HL? Wow. That’s 12.218 cases of beer per hectolitre. That’s 293 bottles and a low fill! Hmmm. What’s $31.84/293? Oh wow. It’s 10.8 cents a bottle in federal excise!

I was left (again) with the feeling that all cost inputs deserve that level of scrutiny. It’s we the buyers and our cash that runs the whole industry, after all. Why shouldn’t we get a simple straight answer? Consider J.J. Bell’s news today that he is dropping Harvey’s from his pub’s line up because “They’ve been using their strong position in the local market to price gouge, pure and simple.” Now, that’s some plain speaking about value.

How did we get here? Maybe beer 5,000 years ago in Greece. Merryn Dineley ordered the article so I am looking forward to greater analysis that just the abstract but the reference to “remains of sprouted cereal grains as well as cereal fragments from the Bronze Age” sure seems interesting.

Not beer: Al Tuck. Listen for a bit. There you go. Feel better, right?

Coming to the end but still enough time for my favourite use of Twitter in beer-world for 2018. Josh Noel’s fictional life of John Holl started on New Years Day this way:

On a Thursday evening in 1986, as a spring storm pounded the Dallas-Ft. Worth airport, John Hall sat in an airplane on the rain‐glazed tarmac and did something he would recount for the rest of his life. He reached for a magazine.

Finally. All things come to an end. And speaking of ends – bumboats. Say it fast five times over out loud… in public: Bumboats!  Bumboats!  Bumboats! Bumboats! Bumboats!” Hah – made you do it.

Laters.

Thursday Beer Links For Year’s End, Hogmanay and New Year’s Eve 2017

What can we say about 2017? Not as many celebrity rock star deaths as in 2016, I suppose. And we are not yet into the Putin war years. So, all in all a year to look back upon fondly.  It is the time of triumphalist beer pronouncements, whether by blogger or brewer, at bit at odds with the infantalization, death on the shelf and often resulting profiteering that really misses the key point: that being that the beer drinker really needs to be at unending war with the breweries she or he supports. If I have any message for you during this holiday season, it is that.

What else is going on out there? The Braciatrix has a very good piece about Vikings, brewing and Yuletide. One of the things I like best about her point of the post, which focuses on the roles of women in Norse brewing, is how there is a weaving with the roles of men in brewing. Given what I have learned and am still learning about Renaissance brewing in Tudor England and the Hanseatic Baltic, I suspect that the range of intimate scale household brewing to the ale house to public festive celebratory consumption to early industrial export brewing held places for both women and men, in contexts likely quite strange to we moderns. Fabulous stuff.

Also fabulous? Any post by Ron where he is wandering in and out of pubs. And any post by TBN where he is proving again that no more than about 50% of craft beer is worth it given the other better and often cheaper 50% of craft beer. Or a brewery tour post when Ed has to use the washroom.

Mr. Lawrenson has posted a rather special year in review,  one a bit unlike the others – not the least of which was him noting his own lack of activity. I quite like his Teletext tweets, especially how the medium de-aggrandizes the puff he like to waft away. There is so little rejection of the brewery owner as wizard theme going around in these days of the great schism and resulting gap filling that his commentary is always welcome relief. I look forward to more editions of his News in Brief in 2018.

Remember: pay your taxes. And quit complaining about paying taxes with your beer while you are at it. You want western civilization? Pay for it.

You know, much is being written on the murk with many names. Kinderbier. London murk. NEIPA. Gak from the primary. Milkshake. It’s gotten so bad in fact that even Boston Beer is releasing one, a sure sign that a trend is past it. Some call it a game changer, never minding that any use of that term practically guarantees something isn’t. They need to live as the hero in an exceptional time, I suppose. No such luck. My comfort is that the sucker juice of 2017 is so identifiable and so avoidable. My prediction? Clarified murk will be the hit of 2018. Which will take is full circle. To Zima. Then on to the low and no-alcohol ones.

Boom: “The late, great Don Younger (founder of the Horse Brass Pub) used to encourage beer competition by saying that a rising tide raises all boats, if that’s true than 2017 may be the year those boats began taking on water.

And keep your US craft in the US, thanks very much. We have more than enough of our own elsewhere.

Finally… you know, time was this would be when I was rushing around getting the Yuletide Kwanzaa, Hogmanay, Christmas and Hanukkah photo contest results are. How happy is the house that the tears and denunciations that went along with that are over. I found the prospect of transferring the entire set of contest posts to this the new site too daunting. Fortunately, the wonderful Wayback Machine has saved about 379 versions of the original website over the years and you can go browse the decade of 2006-15’s worth of the photo contest posts. To pique your interest and as a Yuletide treat, here are all the winners from the ten years including the favourite of all time from 2007 above which Stonch, then co-contest administrator, described this way:

First, the best image depicting some element of beer culture comes from John Lewington. He calls it “Two pints of bitter”. This is candid photo John took of two old boys enjoying their Sunday afternoon ale in a 17th century pub in Aldeburgh, Suffolk. Perhaps they’re old friends, or maybe they barely know each other. When this photo was taken, it didn’t matter: they were immersed in their own worlds for a moment. It’s a beautiful photo, and my favourite overall.

Click on the image for a larger version of each year’s winner.

Contest Year
Photograph
Artist
2006
Dave Selden of Portland, Oregon
2007
John Lewington of England
2008
Matt Wiater of Portland Oregon
2009
Kim Reed of Rochester, New York
2010
Brian Stechschulte of San Francisco, California
2011
Jeff Alworth of Portland, Oregon
2012
Robert Gale of Wales
2013
Fabio Friere of New York City
2014
Thomas Cizauskas of Virginia (co-winner).
2014
Fabio Friere of New York City (co-winner).
2015
Boak and Bailey

There you are. Another year over and deeper in debt. Don’t go crazy at New Year’s Eve. There’ll be another one in 12 month’s time.

What? More Monday Links? Why? Why Oh Why?

Not that I wanted to start up paying attention to the news about beer for this century again… but the time it takes to get one of these early modern posts out sorta leads me to wanting to provide some in-fill. I mean it is exciting stuff but how many tales of hegemonic Euro-explorer types getting scurvy half way across the Atlantic can you take? So…. here is some more Monday in-fill!

First, note that “Grainews is written for farmers, and often by farmers” and late last week they published a fairly detailed article on hop growing in Canada’s easterly and fairly northern province  of Quebec. An interesting and practical introduction to growing at the edge of viability. Note: “Craft brewers want good quality, but are not worried about consistency year to year…” Somewhat self-evident but interesting to see it confirmed at the farmyard stage.

News this morning has come that two huge Canadian conglomerates have swapped dozens of local and regional papers… and then promptly shut down many of them. And with those papers go a large number of columns including the excellent one on good beer in southwestern Ontario published bi-weekly by Ben. Sad to see but, as you can see from the list, this is a bigger shift hitting a wide range of communities, not just beer geeks.

I trust that no one cares about this.

Whenever I read about how awful UK beer prices are I stop and think how wonderful it would be to be pay what they pay for beer in the UK. We seem to have over 50% higher prices for decent beer and, given we tip, that prices is likely pushing 75% over the course of an evening out.

Prepare ye for the new style “sub-session” if this proto-fad gets traction:

With session beer having taken off in the US and the low-alcohol sector on the rise, Grundy and James hope that their new beer, with a lower ABV than is traditionally associated with session beer, will deliver in flavour what it lacks in alcohol. The pair are launching two new lager beers into the UK market: a Pilsner-style lager made with British malt and Saaz hops (2.1% ABV) and a dark lager (1% ABV) described as having “dark berry fruit on the nose” and a “coffee-like palate and smoky finish”.

Hmm. I fully expect this will be gak but, as we have learned from certain things named New England, selling gak with a backstory seems to be suddenly compelling to a significant sector of the beer drinking public.  My advice? If you want something with a coffee-like palate and smoky finish go to a diner that still has a few old guys sitting in the smoking section and have some joe.

Finally, the continuing testiness over who should write what about good beer has led to this fairly incoherent tweet from an other wise semi-reliable largely sensible source. Belief-based expertise extrapolation is a dangerous thing. But this sorta stuff breaks out regularly. Consider this from 2009 as well as this along with this from 2016. I sense we are in a slightly counter-reformation moment in which a retrenching is occurring, a rejection of a wide range of opinion is being played out. These are tight times. The other day, I responded to a known name over a spat involving another known name and my first observation was that I presumed one of the parties was stone broke. S/he was. Remember that and take it into account when these things flair. For all the niceness of good beer, the lack of the overall trade’s generosity to the thoughtful and independent writer is a bit astounding.

Well, that is it for now. Maybe I will do this again next Monday, too. Might the foray lose its rarity? Who knows?

September Ale And Beer And Then Sidetracked In The 1600s



September ale. You will recall a few days ago I wondered what it was. I still am. If you look back you to that post, will see a fairly early Victorian, Walter Thornbury, in 1856 painting a fairly ripe picture of an Elizabethan manor in which the stuff is mentioned. Above snippet references September beer, not ale. It is from a summary of the Vere and Holles Papers recorded in the fabulously named Report of the Royal Commission on Historical Manuscripts, Volume 13, Part 2 published by Great Britain’s Royal Commission on Historical Manuscripts in 1893. The first “same” above was Francis Wrenham while the second is Lady Vere. She is the wife of Sir Horace Vere, and Wrenham was their secretary / staffer of sorts. These 1620s letters are not unlike that of Issac Bobin to his master of 6 September 1720. Sir Horace was on business in Holland on behalf of the Earl of Southampton at the time. AKA people of note. It meant something. But what?*

My first instinct – that “these September thingies must be something” – is quickly and deeply dented. Little or no other references to chase. Probably it’s likely whatever was in the barrel rolled out then, maybe noted for its strength… perhaps. Then I realized something else. I started nosing around the RRCHM, vol 13(2) and just searching for references to “ale” and “beer” in themselves. Boom. Many references. Many. More for “hops” too.

What is this thing? It’s quite a remarkable bit of work to have been undertaken, especially for a public body. The Historical Manuscripts Commission (“HMC“) was established in 1869 to survey and report on privately owned and privately held records of general historical interest. In the early volumes, the records of government, universities and great houses are described. Consider just the index of RRCHM, vol 1 to get a sense of the scale of this project. A daunting yet tantalizing scale for anyone prone to search for words like “ale” or “beer” or “hops” in digital archive search engines.

Over 200 volumes were published before the project was discontinued in 2004. It’s full of amazing things. For example, in what I now affectionately call HMC13.2, we find the text of a travel diary related to Thomas Baskerville’s jaunts around England in the 1680s. It’s full of images like this one at page 303:

As to the town of Winchcombe, when the castle had its lord, and the abbey its abbots and monks to spend the estates and income of both places here, then here was more to do that at present, yet the town for the bigness is very populous, and the people of it in their callings very dilligent to get their livings. Here in a morning at 4 o’clock I saw many women of the older sort smoking their pipes of tobacco and yet lost no time, for their fingers were all the while busy at knitting, and women carrying their puddings and bread to the bakehouse lose no time but knit by the way. Here also lives in this town an ingenious cooper or carpenter who makes the best stoopers with a screw to wind up the vessel gently so that the liquor is little or nothing at all disturbed by that motion. We lay at the sign of the Bell, Mr. Houlet, a very respectful man our landlord, and his wife, who gave us very good entertainment, and seldom fail of good ale, for they have very good water in their well. They keep market here on Saturdays and have afair on St. Mark’s day and another on the 17 of July to which many good horses are brought to be sold.

We learn from Baskerville at HMC13.2p266** that from Bury to Beccles the “country afl’ords good and well tasted beer and ale, both in barrels and bottles” as well as, immediately after, how a man plowed with two horses “with great dexterity, turning very nimbly at the land’s end.” March beer is mentioned twice, once near Faringdon in Oxfordshire (“strong march beer”) and again at Pumfret or Pontefract 18 miles from York. But not September. Ale or beer. In Gloucester, Baskerville met one Langhorne, the keeper of the prison who “entertained us kindly and gave us good ale.” He also noted:

The best wines to drink in Gloucester are canary, sherry, white wine, for we neither drank nor heard of any good claret in town, but Gloucester surpasses this city for all sorts, where not long before we drank excellent canary, sherry, and claret, canary 2 shillings, sherry 1s. 8d., claret 1s. as good as in London, but for cyder and ale Gloucester doth surpass Worcester, for here we had excellent red-streak*** for 6d. a quart, and good ale 2d. a flagon. Here the people are wise and brew their own ale, not permitting public brewers; for curiosity of trades seldom found in other towns, here are 2 or 3 hornmakers that make excellent ware of that kind, viz. :— clear horns for drinking, powder-horns, ink-horns, crooks, and heads for staves, hunter’s horns, and other things.

It goes on. One town is praised for the clear well that makes the ale while the next is flagged for its brackish water. Note to file: be wary of the Three Cranes inn at Doncaster even if Charles stayed there. Brackish spring. Plus, at a groat a flagon, it’s twice the price of Gloucester ale.  Now, consider one last image, this of harvestime in Kent from 1680 at HMC13.2p280**:

And now to speak a little in general of Kent. It is one of the best cultivated counties of any in England, and great part of my way that I went being through delicious orchards of cherries, pears, and apples, and great hop gardens. In husbandry affairs they are very neat, binding up all sorts of grain in sheaves; they give the best wages to labourers of any in England, in harvest giving 4 and 5 shillings for an acre of wheat and 2s. a day meat and drink, which doth invite many stout workmen hither from the neighbouring country to get in their harvest. So that you shall find, especially on Sundays, the roads full of troops of workmen with their scythes and sickles, going to the adjacent town to refresh themselves with good liquor and victuals…

Fabulous. You can imagine the packed dusty road taken from field to alehouse. And this all, of course, also presents a problem. This is the September of my fifty fifth year. Do I have time to go off doing this word searching and rearranging of information to present a deeper expression of the later end of the early modern English relationship with brewing and all its facets? Yet, it might explain what September in fact means. And what else do I have to do? What indeed.

*Update: a play in 1614 also includes a reference to “September beer” in Act Three as you will see if you click to the left. The full text of The Hog Hath Lost His Pearl can be found here. Again, like the letter of a decade later, people seeing the play knew the reference meant something. But what?
**I have immediately fallen deeply in love my new code for citation so get used to it.
***Redstreak

The Intern’s Beery Links For Mid-July

Ah, the mid-July week off. Nothing teaches you more about how life is a fleeting interim stage than July. The poppies and irises are already in the past. The last of the early radishes have long been dug under. Time is passing. One day you wake up and discover you are a 54 year old intern for some guy named Stan. Hmm.

What’s gone on this week in beer?

When The Selling Out Game Has Some Weird Players

The BeerCast has posted an excellent unpacking of the sale of the discount shelf of London Fields (mothballed) brewery by an experienced guest of the Queen to those oddest of flatmates, the Danes of Carlsberg and the Empire State folk at Brooklyn Brewery. Expect a shedding of everything associated now with the name and then a massive leveraging of the name. For a mere four million pounds, most owners of craft beer won’t get out of bed in the morning. Given the situations of all involved, this deal looks like and smells like money all around.

Cheery Not Niceness

I enjoy these teletext messages from Matthew Lawrenson on Twitter. They retain his snappy direct humour but it’s like the words are coming out of the mouth of Tinky-Winky. I love the format he is developing. Thirty years ago visiting family in Scotland, I would sneak into the TV room to play with the remote, exploring teletext. Checking the weather forecast for Skye in multi-colour dot matrix… then checking out the soccer scores. All while the TV plays on underneath the text info. Magic. As a form of brewing and craft commentary this singular and effective. This one was posted Friday morning my time here in North America. Note the author. And the cheeky image.

Being Nice

I am less certain about this conversation one Twitter – while making no comment on the particular conversation.  It’s the pattern. You see it quite often, a double form of delicacy. The desire to speak discretely of a brewery or bar doing something wrong being jumped upon for either (1) not name the names or (2) raising the real issue without naming the names. I am never quite sure what makes folk more upset, not getting all the juicy gossip or finding fault with a craft community member without first satisfying a level of procedural test for bringing evidence before a criminal court. Yet, it is only beer. I dunno. Folk seem happy to slag airlines and coffee shops. It seems a particularly southern Ontario concern but you see it pop up in England, too. In this case, the misapprehension that brewery or bar staff have some deep loyalty if not a monogamous bond with the boss seems the root of the problem.

Oliver Grey expanded on this concern mid-week. He primarily discusses the tribal divide between big craft and big beer, framing it from the perspective of Campbell’s narrative structure:

I get it, the hero of the story needs a villain to triumph over. I wrote about it at length. But it’s important to remember that to the villain, the hero can often look like a terrorist. For every story a perspective, for every perspective a truth. Therein, the issue slumbers.

Seeing as he has to deal with fools like this, I get the point. But there is the greater risk that is engaged with far too much in beer – the Hosannas, all the Hosannas. Given alcohol makes you initially feel good, it is not unexpected that people like saying nice things about it but taking the next steps of treating it like something beyond criticism and discord has always struck me as a bit weird, leaving ideas and interests unexamined. Give me cheery naughtiness anytime.

Mentioning the Bad

Jeff Alworth made a promise on Friday that definitely borders on the niceness question:

…enough of the excuses: Boak and Bailey are right, I should be writing about bad beer more often. I’m actually going to start looking for them. Rather than just writing scathing reviews, though, I’ll use it as an opportunity to discuss why I think the beer is bad, because “bad” is in many dimensions an objective evaluation. A good brewer may fail to execute on a vision, which is one kind of bad. A mediocre brewer may compose an uninspiring recipe, a different kind. Or the beer may have faults and off-flavors, a kind of bad that is now rarer, at least in these parts. Beer may be bad because of technical, aesthetic, or other reasons–and there’s actual value in discussing the nature of the problems.

I am delighted by this declaration, if only because it is framed as contrary to the Jacksonian model we have inherited. I would note that it is not what was first given that was inherited but what was later devised. Change is good. Let’s change some more, please.

Jet Setting

In an effort to bite the hand that feeds me (not), I wonder about this tweet:

It’s not that I equate this sort of event with junketeers who dash off to lap up the gravy and PR before regurgitating some or all, then claiming to be clever. My question is whether this is simply another form of the internationalization of commodity craft, that globalist mono-culture that leaves nothing local in its wake. I would be thrilled to hear about what local beer questions and successes were discussed in South Africa by South Africans. Not sure I will.

Other Stuff

Interesting to see that Diageo via Guinness USA has a money flow to another beer site on the internets. GBH calls it underwriting. Beervana calls it sponsorship. This pays for interesting writing. Good. Also interesting that this goes largely uncommented upon especially compared to other funds flowing from other big drinks empires into smallish bank accounts. Just to be clear, I have happily spent sometimes shockingly generous sums for running ads on this website and its predecessor. To be fair, they were largely from outside the brewing world due to my (way back then) huge following. I call them ads. In the glory days, it paid for a lot of travel. Still, interesting quiet little pay packet play.

Yes, Mirella. Very good tee.

And finally, the best use of a GIF ever. Thanks Zak. This is going to end up dumber than “crafty” isn’t it.

Your Monday Morning Beer Links For Canada Day Weekend

As threatened and then oddly certified, I am stepping in for July as Stan has scampers off somewhere. And it seems Boak and Bailey are putting their feet up, too. So my July 2nd and a bit of the 3rd will be spent pounding the keyboard for your sideward glance – instead of focusing on the can of Bud and Coors Light like most beer loving Canadians will be doing. No rush. I have to make the best use of that lawn chair out back. Hmm… has there been anything going on worth discussing?

Wine News

As is Stan’s habit, I begin the week’s highlights with news from Clarence House. Prince Charles and herself spent a part of last Friday about an hour’s drive west of me partaking of the wines of Prince Edward Co., Ontario. I have written a few posts in the past about the region which you may wish to review before checking out the story as covered by the UK’s Daily Mail. Excellent exposture to the greater world market likely means my local prices go up. Thanks, Chuck.

In other wine news, Eric Asimov in The New York Times has made the case for simplicity and pleasure in his regular “Wine School” column:

That is especially true with the thirst-quenching wines we have been drinking over the last few weeks. These easygoing wines are primarily focused on the No. 1 task of any wine: to refresh. They do so deliciously, but these wines don’t offer much to think about. They are the lawn-mower beers of wine, ready to stimulate, energize and invigorate. They provoke physical reactions, and do not leave much room for contemplation.

I can hear the teeth grinding but being honest – for 99% of the time 99% of beer drinkers don’t sit around and contemplate 99% of their sipping anyway. Thinking about such things might include less thinking about such things. Think about it.

The Logo

Once again, the US Brewers Association PR committee has made a bit of a botch of a well meant bit of communications. At the start of the week, they revealed a new logo for their organization, then limited its use to only members who signed the special pledge and watched as their plans for market share demarcation got ripped. Given these folks came up with the fabulous failure of “craft v. crafty” what were we expecting? So many fonts for one image – is it five? And that weird outline. And an upside-down bottle.

The really problem the BA faces is that it can’t use the proper word that beer fans are really interested in – local. This is because it has spent a decade chasing the false promise of national craft with truckloads of California beer selling in New York gas stations and corner stores while Maine brewed Belgian-styled ale sell in Hong Kong and Dubai. So, the campaign and the logo have to fall back on second rate concepts.

The key concept in the messy logo is something called “INDE… PEN… DENT” which sits uneasily along with inordinate use of a “TM” and “CERTIFIED” given the limited visual geography. [Note: I couldn’t find the image’s trademark registration when I looked for 47 seconds and nothing about the logo relates to certification.] The problem with “independent” as a core message is that big industrial macro is independent too and the diversity of small local brewers can hardly be expressed with the “one ring to rule them all” approach that centralized trade industry branding offers. Plus anything can be “independent” can’t it.

Jeff Alworth takes a different approach which is quite compelling, separating message from branding. He argues that by moving away from “craft” and embracing “independent” as the core concept, the BA is taking back control of the debate. Bryan Roth also explores “independence” more from just the branding angle. But, for me, both these approaches (as both Jeff and Bryan state) are not without long term issues. Consider Mr C. Barnes at The Full Pint who is even less hopeful.

The Video

This is even sillier. Andy called it correctly when he called it “whining and whinging.” You may have more thoughts on the thing but I don’t see why anyone would bother. Why make that sort of ad when you have made this fabulous one?

Other things

The Sun newspaper-like thing reports that hipster craft is causing an inflationary effect on the price of lager. Who saw that coming?

The Sammy Smith “no swearing in our pubs” rule has led to at least one pub closing up for an evening due to naughty bad bad people being rude. Pete Brown, no fan apparently, called Humphry Smith, the head of the company behind the scheme to wipe out bad language the “nastiest, most unpleasant person in the brewing industry” by way of his introduction to a story on Humph in The Guardian which discloses this tidbit:

Smith’s eccentricity is the source of local legend and seems to know no bounds. Regulars inside Smith pubs claim he habitually dresses up as a tramp and poses as a customer to make sure his rules are being enforced. Punters in the Commercial Inn in Oldham claim Smith once sacked a bar worker for not handing him the correct change – another tale of summary sacking it has not been possible to confirm.

Quite the nut – but it is his ball so he can take it home whenever he gets in a huff, I suppose.

Finally, happy to report that the Canada Day long weekend was celebrated with Ontario made regional and local small brewery beers from Perth, Riverhead, Beyond the Pale, Great Lakes and Side Launch. Those two gents up there with their Buds? They are the 90%. It’s everywhere.

Fine. That’s enough for this week, Stan. Time to hang up the bloggers smock. Send your complaints and spelling correction suggestions to him via Twitter.

Once Upon A Time I Was Stan’s Summer Intern

It happened so fast:

I officially endorse this idea. “What I did on my summer vacation.”

What idea? Covering for Stan as he blows off July’s obligations and skips the Monday beery links stuff. And he deputized me. Me?!? The good news is I have done this before. Stan likely started out just copying my old Friday links from about a decade ago. You know, when blogging was cool. Not like now. Now, when it’s like slipping out quietly to attend the CB radio fan club meetings.*

To be fair to what he privately calls Team Stan – and in line with the terms and conditions he surprisingly sent me via email immediately after he tweeted – I might need a few hints. So little of what is written these days has any oomph that I might need guidance to a hidden gem. But, let’s be honest: anything Lars writes is fabulous and will always make the cut. Twitter outrage? Not so interesting. There. You have your marching orders. Send me links via beerblog@gmail.com.

Five Mondays. That’s all. Let’s see what we can learn.

*All foreseen 14 years ago.

 

Peter Pan As Craft Beer’s Archetype

Given we are in this “less research sharing and more blue sky dreaming, tea-leaf reading forecasting” era, I am less inclined to care all that much about what the mass of beer writing is broadcasting but this over at Stan’s is a very interesting thing:

This was, and in many cases still is, a familiar story. Hate your job? Become a brewer. This is an example of why J. Nikol Beckham writes in a new collection of essays that “the microbrew revolution’s success can be understood in part as the result of a mystique cultivated around a group of men who were ambitious and resourceful enough to ‘get paid to play’ and to capitalize upon the productive consumption of fans/customers who enthusiastically invested in this vision.” The title of this fourth chapter in Untapped: Exploring the Cultural Dimension of Craft Beer is a mouthful: “Entrepreneurial Leisure and the Microbrew Revolution: The Neoliberal Origins of the Craft Beer Movement.”

My immediate response was it might explain why today’s craft remains so male leisure-class driven:  because the entry to craft may require pre-existing privilege. Peter Pans? Which would also explain all the jockeying for position amongst the commenting classes, that irritation we may be seeing as the theme of mid-2017. Makes sense. Not only is craft beer writing a niche but access to publication and (not always a given) paid publication is as much drawn of that same leisure class as the brewery owners are. I commented to Stan thusly:

Well, I don’t know that we are seeing a lot of cultural analysis of the critical sort that identifies the issue of white, privileged, male and leisured in GBH or elsewhere as most beer writing these days is largely a celebration of the opportunities within this leisure class written by folk largely already in or aspiring to the same class – with, yes, tepid nods to those not in the class but no real suggestion of change. Half the discourse can’t even get on board of an anti-sexist branding movement.

How wonderful. I have had my head in a bit of a funk since the dawn of 2017 trying to get a sense of what was going on – but that is it! No wonder it makes me so uncomfortable.

Session 123: The Internet And Craft Beer

The trouble with the considering how the Internet and craft beer have interacted is that any old fool can stake a claim to knowing something, spend years rabidly building a personal brand and then – with no accreditation backing you but plenty of beer porn – hold yourself out as some sort of expert… and then expect folk to pay you and even (get this) come out to hear you speak as if in the presence of a special moment.

Me. That’s me right there. I’ve done all that. Fourteen years of it. Been quoted by The New York Times, too. All because of the Internet. In the January 2007 issue of Great Lakes Brewing News I got on the front cover with my article “Crafting the Internet: Beer On Line” which I am sure now springs immediately to your mind’s eye now that I mention it. (I used to do that sort of thing before I learned about the starvation wages of a freelancer.) It goes on for three whole pages and I take the time to generously discuss my beer blog, those of my friends as well as mentioning all the paying sponsors of the time that I could shoehorn in. What a corrupt wee jerk I was. What is it with this internet thing? Some things never change.

The interesting thing about the article is how essentially the structures of today are still the ones we use. BeerAdvocate and RateBeer are discussed as are pro writers like Lew as well as Mr. Rubin of the Toronto (Red) Star. Beers had started to be offered on line for delivery to your door. I complained that most “craft breweries” (look at me using the term that early) were behind the times, offering only an “email us” feedback loop for their customers – though I mentioned that Flossmoor in Illinois and Beaus here in Ontario had started up their own blogs.

2007. Framed. That serves as a reasonable benchmark for the question posed by this month’s hosts for The Session at Beer Simple:

This month, we’re taking on the internet and craft beer: is it a help, a hinderance, an annoyance, or all of the above?  How is beer drinking/brewing different in the internet age, and how is the internet changing the way brewers and craft beer drinkers do business?  

The odd thing about the question is the shortsightedness of the questions. Good beer in the sense of the micro brewing has been around for over three decades and, really, at least four if we understand the role of Peter Austin and the era of import bars. Similarly, as Boak and Bailey point out in their response to the question, alt.beer was founded around  July 1991. I would add BeerAdvocate was founded just five years after that. Plus, before use.net, the beer discussions of obsessives occurred in personal ‘zines and local newsletters whether published by CAMRA branches or that guy in New York whose name I can’t recall. Yankee Brew News was founded in 1989.

So, if we think about it, is the question really about how social media (post-2007) has affected craft beer (also pretty much post-2007)? If so, isn’t it a question about how social media has affected pop culture? I would think the effect on a craft brewery would be much the same as it might be in relation to a sports team or a pop singer. But the question as posed seems to include a unspoken bias or at least a foundation in unhappiness:

Just how fast do aleholes on message boards and elsewhere turn off prospective craft beer enthusiasts?

What an odd concept. As a third party observer why would one care if “aleholes” are turning off “prospective craft beer enthusiasts”? There is a word for both classes of person – strangers. Which is the problem social media has brought into all parts of the discourse. The presumption… no, the illusion of nearness. Brewers, bloggers, other fans and storytellers are all in the double bubble of the alcohol-laced social media construct. Associating what you find there with commonality or, worse, friendship is rife with peril. Some fools actually consider creaky big craft brewers heroes. Good Lord.

All beer is, as a result, properly understood as local and personal. The ecology is small and getting smaller with the return to more naturally scaled micro and happy tap rooms – and the slow collapse of big craft dreams much to its own surprise.

Should we be surprised? Has the internet lied? Or have we all lied to the internet?

You Stop Paying Attention For A Minute And – WHAMMO! – It’s May


What a busy run. I was out of town in a tall building talking about things for days, trying to get four sets of income tax returns in before the deadline, haggling over the extracting a child from a university dorm post-exams and even writing two brewing history columns for a magazine yet to be launched into the public discourse. And planting the vegetable garden. Radishes don’t plant themselves. April may well be the cruelest month and it is, in large part, because it always seems to fly by in a haze of tasks. Can I complain a bit more? Tra la. It’s May.

Things I need to do: blend. Ed sent me a bottle of diastatic brown malt ale. After I begged. My plan is to take a good brown ale or porter and compare and then mix a la Cornval. Maybe I’ll get to that later this week. That sounds exciting.

Things I need to do, the next: reflect upon the urban jungle. I did get out into the town briefly after a long day talking in tall buildings. Twice I had a pint – a lovely dimpled mug’s worth* of Granite IPA – at that place I visit regularly – as in 2009 and then again in 2013. I really am a sucker for Ringwood which, having been raised as a child upon the Granite’s work. It’s funny. I can call it yogurty and think “yum” while at the same time certain lagers can get lumbered as being yogurty yik. I suppose if I paid attention in any of the “off-flavour” seminars I’d have a better vocabulary about such things but I would rather throw myself down stairwells than do that. I liked it more than the average BAer did. Way more than the RateBeerbarians. Good thing I rarely take others seriously.

Things I need to do, furthermore: consider this. I heard while standing in a tap room that the same one brewery in eastern Ontario was seriously moving towards getting out of the 64 ounce growler trade altogether in favour of half size 32s. I found this very odd. Some sort of freshness claims were made. I was unmoved. Quarts over pottles? Perhaps if there was a better lobby group behind the pottle makers, surely a cottage industry clinging on to a traditional way of life. Support the half gallon.

Things I need to do, lastly: watch out. I worry. About the way of the world. About the weight of the world upon us all. But I don’t worry that much about Sam Adams. As Stan wrote, there has been a lot of worry leading up to and after the release of Boston Beer’s quarterly numbers which, as Jeff pointed out, were utterly brutal. If this were a sports team, the ownership would either sack general management or, conversely, back off and put the future entirely in the hands of general management. Unlike many a sorts team, this is just a brewery… and cidery… and alco-pop maker. So I care a lot less. Koch the Less Hairy is not any sort of hero.**(*) Nice enough I am sure, a bit weird what with the yeasty-yogurty thing… but it’s likely a good time for his retirement, actually. Watch out for folk who say too strongly otherwise. Ask if car service arrangements were involved. Gotta watch out for those sorts of things.

May. What shall I do in May?

*LOOK RIGHT! CLICK!!
**Craft beer writing really needs to stop drowning in superlatives of its own invention. Thank God I only practice in beer writing where the income is small but moral judgement enriches.
**(*)So… why does the asterisk have five points on the keyboard but six on the screen?