Is This One Way Big Craft Might Be Dying?

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There is nothing more certain about the brewing trade more than the history is defined an extraordinary limited set of patterns. Those who think that the owners of big craft breweries are special, well, know nothing about the rise of lager in the late 1800s as a premium even healthy drink – and know nothing about the rise of Albany Ale from central New York in early the middle third of the 1800s or the rise of Taunton Ale from southwest England as probably a premium even healthy drink in the last quarter of the 1700s. I suspect Northdown Ale was the premium even healthy drink in the lower Thames valley in the third quarter of the 1600s, too. There are, in fact, only a limited number of things you can say about beer to make people buy it other than that it’s tasty, cheap and gets you a tremendous buzz. They are: (i) it’s premium and (ii) it’s healthy. Check out social media today. The spin doctors are still at it. That quote up there? That is from the fabulously fabulous Dr. Richard W. Unger of UBC. More particularly, it is from his essay “Beer: A New Bulk Good of International Trade” in the book Cogs, Cargoes and Commerce: Maritime Bulk Trade in Northern Europe, 1150-1400. It’s actually the ending. Sorry. Spoilers. It reminds me of craft. Or rather big craft.

Just at the moment, big craft is going through a time of change that is not unlike what happened to the beers of Hamburg in the latter 1400s and early 1500s. Hanseatic Hamburg’s hopped beer as a technology went through an era when it was considered premium, rare and difficult to make. Roughly from 1250 to 1350. Neighbouring markets raised import duties to keep it out or just enough to equalize the cost with local producers. Because Hamburg during that time was the greatest brewing center in the history of beer. 42% of the workforce was involved in brewing. 15% of all Swedish exports were hops sent to the breweries of Hamburg and its allies. Read ye some Unger if you have any doubts. These trading communities had their own warships and a trust based commerce that overcame North Sea and Baltic piracy and storm. A commercial empire. And it all went away. At least the brewing did. They switched to trading in the ultimate beer concentrate – grain.

Here in Canada we are undergoing much more accelerated change at the moment. The collapse of the oil market and the sad performance of the Canadian dollar against the American version means no one in their right mind is even thinking of buying US craft beer either by a quick flip over the border or as an import. Yet there are around 550 craft brewing kettles in the land. As a result, while I can buy 2 litres of Pilsner Urquell for 10 bucks and decent Ontario craft for maybe 12 bucks the equivalent volume of beer in a six pack of fairly pedestrian Sierra Nevada Pale Ale is selling for a silly $15.50 and will likely soon cost more given our new 68 cent dollar. Who needs it? Few if the stock that sits on the shelves is any indication.

This is an accentuated version of what is happening in the US itself. Being well north of 4,000 breweries in the US means fans of good beer in the US are no longer dependent on those Hanseatic Hamburgers of big craft who ship coast to coast. People are making their own better local beer now just as the Netherlands did around 1450 and England did starting in 1520. Big craft is losing sales just as its handmaid bulk cider is. Who needs it? If you are looking for something rare and interesting – premium and maybe even healthy – who needs to go to a grocery store or gas station shelf to buy the beer trucked in from out of state? Fewer and fewer.

The economies of scale in good beer are having their way with the market. Not large scale. Small scale. The era of the great white male multi-millionaire brewery owner is over. The nameless nimble newbie hoards have learned the tricks of Hamburg, leaving the old fests cancelled and the old men the option to sell out, shut down or sit around wondering what happened. Same as it ever was.

Was Hanseatic League Beer The First in England?

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Ah, the Hanseatic League. Remember the Championship game of 1922? That was great. Gordie won the Cup.

That chart above is from Britain and Poland-Lithuania: Contact and Comparison from the Middle Ages to 1795 published in 2008 and co-edited by every beer history nerd’s favorite professor, Dr. Richard W. Unger. Before I knew anything about Albany ale, I asked Professor Unger about Dutch brewing in the Hudson Valley. If I have a fanboy crush on anything about beer it’s his research on medieval to industrial Baltic trade. Because I have a brief if beefy Baltic past. While living in western Pomerania, I had beers with a guy who was on trans-Atlantic Polish factory fishing boats in the 1970s not to mention a man who was a colonel in the underground riding German train lines, slipping away from time to time to place a bomb or two. His drink nephew wagged a revolver in my face while we partied. The things you remember from time to time.

Anyway, enough about me. More about beer. Unger shows how the Hanseatic League of northern Germany and Poland was instrumental in moving hopped beer into western Europe in the 1300s. England is often said to receive hops from the Netherlands but the Netherlands receives them through trade with traders from the Hanseatic League. Early 1300s restrictions against hopped beer in the Netherlands were dropped by mid-century due to the popularity of the imported stuff. That table up there is from an article in Britain and Poland-Lithuania: Contact and Comparison from the Middle Ages to 1795 by Wendy M. Childs in an article called “England’s Contacts With Poland-Lithuania.” She is pointing out that the Polish city of Gdansk* had trading routes into England quite regularly from the 1370s including the good ship Elyn and her cargo above via Hull in 1401. Notice that the beer is not showing up from the Netherlands. It’s from Poland’s main Baltic port. Which potentially skips about maybe half a century of trade contracts. Is it possible that the first hopped beer in England was not via the nearby Netherlands** but from earlier, more easterly Hanseatic trade routes? Just speculation for sure but for me at this point the neatest idea might be that North Sea ports like Hull and Lynn might have been enjoying hopped beer a little further back than understood. And what does that mean for the brewers in those ports?

* Where, yes, I drank a lot of Gdanskie in late 1991.
**Where, oddly, I worked and drank in 1986.

The Hillars Of Golden Lane, Cripplesgate Without

hillarsUp there, that is a detail from the Agas map, a wood cut map of London from 1561. In the upper right you will see Golding Lane. If you were cleverer than I am you would have noticed that in the last couple of weeks I mentioned Golding Lane twice. In this post, I referred to a court case about the improper pulling down of a brewery in 1680. And in this post, I made mention of the Golden Lane Brewery of the early 1800s, a brewery set up as a joint stock company. It took me a few days to realize that Golding Lane was the same place as Golden Lane – as is Goldyng Lane and Gouldinge Lane. It’s still there but not much of the past remains. Its part of a district that was flattened by the Nazis in the Blitz. It’s not very long, running the few blocks from Old Street south to Beech Street now as it did in that map above 454 years ago, in the suburbs of Cripplesgate Without, the north part of an ancient ward of of the City of London. One thing has survived. The church. St-Giles-without-Cripplegate avoided being taken out by both the Nazi bombers and the Great Fire of 1666. My hero and early Canadian beer man Martyn Frobisher is buried there.

Golden Lane and the immediate vicinity seems to be inordinately beery. Or maybe just that its beeriness is well recorded. That’s the funny thing about records. Things recorded where the records survive gain as much importance as those breweries and brewing towns with a ripe habit of offering generous beer writer junkets. To be mentioned is to be important. Yet… there is something about the place worth considering. In Stow’s 1603 A Survay of London it notes that the Brewers Hall stood a few streets inside Cripplegate, one of the gates in London’s medieval wall. Stow states that the Company of Brewers was incorporated by Henry VI in 1438 but it was the brewers of London who built the gate in 1244.

I am not going to try to write about all the brewing connections to Golden Lane in one post. Let’s start with something fairly manageable. The brewery which was torn down in 1680 by a rather self-confident tenant. You will recall from that recent post that the case of Greene versus Cole – both at trial and appeal – provided a lot of information about the place including how William Cole came to be the owner, as successor to one John Hilliard who himself received it as son an heir from his father John Hilliard who died in 1651. The son himself only made it to 1658 at which time Cole received it under will of John the father. But it does not stop there. Mike Brown in his article “Some named brewhouses in early London” published in Brewery History issue 144 identified a bit more of the brewery’s history sets out a passage in a will probated in 1591:

To Robert Hyllyar my son for his life I give my messuage or brewhouse called the sign of the Flower de Luce lying in Gouldinge Lane, now in the tenure of Robert Allyson, brewer; and after his decease the remainder thereof to the issue of his body; for default, I will that the reversion thereof shall remain to the maintenance of the poor distressed people inhabiting within the freedom of the City of London in the said parish of St. Giles without Creplegate for ever, and the lease of the said messuage and brew-house shall from time to time be made by the good advice of the parson and Churchwardens of the same parish of St. Giles.

A more complete record of the will of John Hillar from 1591 can be found on line here. The brewery is said to be worth £6 annually. Richard the son of John was just 26 years old when he received the brewery in 1591. Which makes him a very likely candidate for being the father of John Hilliard who died in 1651. John (d. 1591), Richard (b.1565), John (d. 1651), John (d.1658) all owned the brewery on Golding Lane, which would be shown somewhere on that woodcut up there from 1561. Neato.

And it goes even further back that that as Brown in his article shows that in a will from 1407, a bequest was granted by Robert Gerthe to Agnes his wife to whome he left “a brew-house called ‘le Flourdelys’ in Goldynglane in the parish of S. Giles aforesaid for life.” Flower de Luce. Flourdelys. Fleur de Lys. A brewery just outside the wall of London for at least 273 years, torn down 335 years ago.

Oh, What A Loverly Word Usage Graphing Tool…

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See that? Click on the image and you will see it better. That is a word search for the word hop[pe]s in English language texts from a site called Early Modern Print: Text Mining Early Printed English which explains itself as follows:

Early Print offers a range of tools for the computational exploration and analysis of English print culture before 1700. Early Print offers a range of tools for the computational exploration and analysis of English print culture before 1700. The site was designed to help scholars make sense of the incomparable textual archive produced by the EEBO Text Creation Partnership, consisting of a set of transcriptions of the first two centuries of English print. While EEBO-TCP provides access to a massive collection of texts that promises to transform the way scholars approach this period, it also presents significant technical and conceptual challenges. The relative accuracy (given its scale) of the EEBO-TCP corpus that makes it such a valuable resource for scholars also makes it complex for computational analysis.

Got it? Yikes. It appears to be a far more complex version of the New York Times search tool that is so useful in confirming how late “craft” beer came into accepted usage. Except, this fun widget focuses on texts from 1480 to 1700. I am still having some problem figuring out how to properly run searches given all the swell code that can be used to run searches. But when you do, you get wonderful – even if possibly misleading – results like this one confirming that “hops” or “hoppes” came into far more common use on a very particular date roughly around 1518. Look at “ale“! I am sure folk more clever than I may make more interesting use of it so let me know what you find. Be careful. Remember that around 1577 “biere” was a common spelling. Have a go. Meanwhile, I wonder if anyone mentioned “craft beer” during that era…

Pre-1600 Ale And Beer Not All Dark And Smoke-Laced

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This has been a bit of a brain worm for me for a while. No, not that kind. The other kind. And for a longer while, I’ve been reading about how, before a certain point, all English beer and perhaps elsewhere was brown and smokey. But, quite rightly, the other day I was righteously snapped at for referring to the one post I have written on the idea. I should do a better job that that if I am going to get any sort of passing grade. So, here are some ideas that I am plunking together now. This is not to be definitive. I am showing my work and will build it upon going forward:

• Mid-1200s: In the first half of the 1200s, when England and northern France were under one government but still two cultures, Walter of Bibbesworth wrote Le Tretiz, an English-French primer to teach Anglo-Norman children about life and language. He describes the things in the world including ale making. A current edition of the book ishere. This is a translation from which we find this passage about malting:

Now it would be as well to know how to malt and brew
As when ale is made to enliven our wedding feast.
Girl, light a fennel-stalk (after eating some spice-cake);
Soak this barley in a deep, wide tub,
And when it’s well soaked and the water is poured off,
Go up to that high loft, have it well swept,
And lay your grain there till it’s well sprouted;
What you used to call grain you call malt from now on.
Move the malt with your hands into heaps or rows
And then take it in a basket to roast in the kiln;
Baskets, big or little, will serve you in plenty…

That tells us the basics of malting in a way that one commentator states “…medieval malting was, except for the lack of mechanical processing equipment, essentially identical to modern techniques.” Maltings from the 1200s were discovered this year in Northampton.

• Mid-1300s: One hundred years and more after Walter of Bibbesworth, there is a record that confirms, ale was not uniform within a single local market for as reasonably a long time as one needs to consider it a hell of a long time. In 1378 or so, in a moral narrative called Piers The Poughman at least three sorts of ale: thin or mean ale, good ale and best brown ale. He also uses the phrase “halfpenny ale” but that may well be good ale. Variety of ale brewing must include consideration of the potential for variety in malting techniques.

• Mid-1500s: As discussed in February of 2013, in his “Dietary” of 1542, Andrew Boordemade himself clear about what he considered was the best ale:

“Ale is made of malte and water; and they the which do put any other thynge to ale than is rehersed, except yest, barm, or goddesgood doth sophysicat there ale. Ale for an Englysshe man is a naturall drinke. Ale muste have these properties, it muste be fresshe and cleare, it must not be ropy, nor smoky, nor it must have no wefte nor tayle. Ale shulde not be dronke under .V. dayes olde. Barly malte maketh better ale than Oten malte or any other corne doth…

Not smokey. Pretty clear statement.

• Later-1500s: In this 2004 report on an archaeological excavation of a medieval malting kiln it is stated:

The fuels used in the malting process were documented in 1577 by William Harrison, who wrote: “In some places it (the malt) is dried at leisure with wood alone, or straw alone, in other with wood and straw together, but of all, the straw dried is the most excellent. For the wood dried malt, when it is brewed, beside that the drink is higher of colour, it doth hurt and annoy the head of him that is not used thereto, because of the smoke.

Notice that again we see grades of now hopped beer just as we did in 1378 but it is not quality of strength that differentiates but the quality of the malt. And wood-kilned malt is noted to be both darker and the means to make a poorer beer – because of the smokey quality wood added. Harrison published his book A Description of England in 1577. Here is a full copy of the text posted by Fordham University in which you will find this: “The best malt is tried by the hardness and colour; for, if it look fresh with a yellow hue, and thereto will write like a piece of chalk. Chalk is, you will note, pale.

• Late 1500s to early 1600s: Also as stated before, there was something of a crisis in malt and fuel supplies as far back as the mid-1500s:

…the forests around York had greatly diminished and receded. Chiefly for this reason the malt kilns were in 1549 closed for two years and a survey of disforestation for eight miles around was instituted. At this time, too, the commons included the dearness of fuel in their bill of grievances and ten M.P.s were asked to seek a commission from the king to check disforestation.

The crisis of English deforestation led to a search for fuel alternatives and the main alternative was coal. The timber crisis was most acute in England from about 1570 to 1630 during which making coke from coal was invented.

• Mid-1600s: In an edition of A Way to Get Wealth by Gervase Markham from 1668, a book first published in 1615 we have an opinion on the preference for straw… and not just any straw:

…our Maltster by all means must have an especial care with what fewel she dryeth the malt; for commonly, according to that it ever receiveth and keepeth the taste, if by some especial art in the Kiln that annoyance be not taken away. To speak then of fewels in general, there are of divers kinds according to the natures of soyls,and the accommodation of places-in which men live; yet the best and most principal fewel for the Kilns, (both tor sweetness, gentle heat and perfect drying) is either good Wheat-straw, Rye-straw, Barley-straw or Oaten-straw; and of these the Wheat-straw is the best, because it is most substantial, longest lasting, makes the sharpest fire, and yields the least flame…

Again, as Harrison half a century before, you have grades of malting based on the fuel used but now not just wood or straw are described but in this passage four separate sorts of straw. But Markham continues. After these light grain straws he lists fen-rushes, then straws of peas, fetches, lupins and tares. Then beans, furs, gorse, whins and small brush-wood. Then bracken, ling and broom. Then wood of all sorts. Then and only then coal, turf and peat but only of the kiln is structured to keep the smoke out of the malt. If you go back to that 2004 archaeological report you will see a reference to evidence of that sort of malt kilning in practice in the 1400s: “… [A] charred deposit overlying the brick floor of the cellar was sampled and found to comprise mainly charcoal fragments from narrow twigs, several straw culm nodes and occasional charred weed seeds.” You can learn more about culm nodes here.

• Late 1600s: In his book A New Art of Brewing Beer, Ale, and Other Sorts of Liquors…published in 1690, Thomas Tryon discusses malting. Large parts of the book was reprinted in the 1885 text Malt and Malting: An Historical, Scientific, and Practical Treatise… by Henry Stopes. Tryon confirms the ascendancy of coke over straw due to its “gentle and certain heat.” Straw, he has to admit, is still a close second but depends more on the skill of the maltster. Wood kilning is called unnatural in that it leaves a smokey taste.

• Late 1800s: A big jump in time to the document from which that table waaaaay up top comes from page 66 of the Transactions for 1884 of the Society of Engineers based in London, England. That table is found in an article “The Engineering of Malting” read by one Mr. H. Stopes at the meeting of that organization. He also read it at the eleventh meeting of the Society of Arts on 18 February 1885. In his article, Stopes describes the malting process briefly in this way: “The English system, briefly, is steeping corn in an open vessel, germinating it upon flat exposed floors at very shallow depths, and drying upon an open-fire kiln with single floor at from nine to twenty-one days after steep.” As noted above, that sort of description could have been written by Walter of Bibbesworth 650 years earlier because the making of malt was an incredibly stable practice. He goes on to describe many sorts of malting he has witnessed including the most basic:

The simplest form of malt-house possessing any capacity for work is a plain two-story building, having attached to it a kiln or drying-house, and consisting of a ground floor of clunch, a brick steeping-cistern, and a first-floor of timber, with or without partitions for separating the stored grain or malt. The only implements are a wooden shovel and a winnowing-fan or sieve to separate the roots or “combs ” from the malt prior to its use in the brewhouse. The author has seen malt made in Italy in an open court or loggia, where the barley was steeped in a tub, allowed to germinate upon the stones in the open air, and dried in a small lean-to building, with only a hole in the roof for the exit of smoke and vapour. This was furnished with a floor of perforated sheet iron and a furnace similar to that used under an ordinary washing copper in an* English scullery. Even more primitive operations are performed in Nubia, as there millet, when malted, is dried in the sun. Such rude malteries Concern us only so far that they occupy the lowest end of the scale, and indicate the necessity for moisture, growth, and curing or drying, the three essential conditions of making malt.

Sun dried malt. That’s be pale. Stopes does not really explain his table. But he includes a column for sun-dried or air-dried malt as opposed to kiln dried. And shows that it, like plain barley, it contains no products of torrefaction. Torrefaction is toasting, roasting, etc. He does however state that kilning pale malt and amber malt is a difference of 200° to 240° F and that the time for malting is counted in days. Plenty of time to control the process. Not something in 1885 that needed scientific instruments. And if not in 1885 likely not in 1385.

I am going to keep working on this and posting updates. I may also be seeing this rudimentary traditional pale malt production evidenced in frontier New York in the first decade of the 1800s. I need to think more about that. And all of this. Suffice it to say, I am pretty certain there is evidence that the making of pale malt was not dependent on the invention of coke and that English speaking peoples in centuries past enjoyed ales which were not dark and smokey. This is in no way to say that most beer was not dark and smokey. It just seems to me that this may be found where (i) the folk are poor, (ii) resources and skills are limited or (iii) standardized industrial techniques such as – or rather concurrent to – the use of coal and coke beginning in the 1600s forced people to put up with beer that was dark and smokey. I also need to tie it into grain drying as well as bread ovens, both technologies used since the middle ages which could be overlapped with the kilning of malt.

Fuzzy Photos Of Drinking Things From A Museum

rom1A few hours on the fourth floor of the Royal Ontario Museum Saturday found me looking for beer stuff in the exhibits. Just a game. You think of how pervasive beer has been in western culture and how places like museums like to not discuss it all that much and it starts to be a fun game to play for a tired mind after a long night in a noisy hotel. Fun? Time passing maybe. Temper maintaining perhaps. Anyway, there was some fairly interesting stuff to be found.

Like that friend of Bertie Wooster who passes time when walking through London by imagining golf shots, I think about the beers I would have from these museum pieces. Not hard when the drinking vessel in question is a 1750s Silesian glass tankard but what about a fourth century Sudanese clay drinking cup. Clay asks for something like thin boozy porridge but there’s not much of that going around these day in this civilization. Chip shot into the Shaftesbury Memorial pool at Piccadilly.

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Then I think about the techniques the curators are using to get the beer stuff into the displays but not really mentioning. In one room of the exhibit, two Georgian silver tankards are in the back placed on bookshelves along with other curios as if they were not really used for drinking beer at all. In another display, pewter pots are lined up in a row to describe weights and measures as opposed to the uses to which they were put. The weighted and measured. Odd. No pottle. The fifteenth century mead drinking jug made of spruce sits next to the leather canteen in a daring juxtaposition of old things, weirdly shaped and made out of strange stuff. Two iron glanced off Shakespeare’s forehead neatly carries on down Charing Cross Road. Kids are getting tired feet. Me, too.

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We took the subway back to the hotel, three stops south to Osgoode the TTC car as empty but for us as the sidewalks had been on the way north earlier. The kids said that Toronto was nice but it was no Montreal. I knew what they meant but it was not a bad Toronto, either. University Avenue looked like the MIT area of Cambridge if the MIT area of Cambridge had stopped being built in 1973 or so.

Pass Peter’s Pewter Pottle Pot, Please!

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In my quest for objects out of which to drink ale, I have a 1940s ceramic part pint, an 1840s pewter quart pot and have declared 2013 the year of the 1700s etched ale glass. But, what ho! Something came before my eye today that I had not only never seen before but never had heard of – the pottle! Not an actual pottle but just the concept.

As you can see, that is archaic word for a half-gallon. The image above is a handy illustration from the entry for “Ale” in 1725’s smash best selling book Dictionaire oeconomique: or, The family dictionary. Containing the most experienced methods of improving estates and of preserving health, with many approved remedies for most distempers of the body of man, cattle and other creatures…. You will have to excuse me for deleting more than half the title but you get the hint. But now you know that there are 16 pottles to a firkin. That’s knowledge, baby.

There are a few references to pewter pottle pots on Google mainly referencing legal cases where a whole bunch of things are listed as being stolen or being in a will. In 1267, it is recorded in The Court Rolls of Ramsey, Hepmangrove, and Bury that a number of naughty brewsters of Ramsey were brought before the rather ripely named William De Wassingle – who I have no doubt was called “Assingle” behind his back – to pay fines and pledge security. Earlier in the day there was a far more interesting case which is recorded as follows:

6 d. from Emma Powel for making unclean puddings, as presented in the last view. Pledge: Simon de Elysworth. Order that henceforth she not make pudding.

You wag, Assingle. Anyway, in the brewster cases on that day, the security pledged against failure to pay the fine included many pottles. Four centuries later but still over 350 years ago, in 1659, the court heard an action of trover and conversion brought against one Gervase Maplesden by one Gabriel Beckraan for a number of things including one pewter gallon pot, one pewter quart pot, one pewter pottle pot and one pewter pint pot. Battlin’ pewterers action! Nothing like it.

But where are the pottle pots now? Not only can I find none on the internets for sale but none even pictured. Can you send an image to one of these massive drinking vessels? Have you ever seen one?

What Was On The Drinks Menu In 1378 Or So?

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It is not often that I get to write that I was flipping the pages of Piers The Ploughman the other day but in fact… I was flipping the pages of Piers The Ploughman the other day and noticed a lot of references to drinking in Book 6. I pulled it from the back corner of the bookshelf after watching the episode of The Story of England from the BBC on life in the 14th century. This era of the plague following on the heels of a great famine saw societal disruption and population crashes. The poughman, it is explained unexpectedly only for a 21st century man like myself, was the hero of the community, the bringer of food. A morality tale, Piers joins a pilgrimage after getting his spring planting done:

…for so commands Truth. I shall get them livelihood unless the land fails, Flesh and bread both to rich and to poor, As long as I live for the Lord’s love of Heaven. And all manner of men that by meat and drink live, Help ye them to work well that win you your food.’

Notice that the winning of food by working the land earns you drink? Because the drink is ale. Made of the grain that grows in the field. So, being curious, idle and tangential – all likely sins in Pier’s worldview – I wondered what the hierarchy of drink might have been to a someone six and a half centuries back. Because what’s good about a morality play that does not list everything one way or another in hierarchies.

♦ Water. Lowest of all. The text reads at line 6.134 that “…Truthe shal teche yow his teme to dryve, Or ye shul eten barly breed and of the broke drynke…” Drag. Learn to drive the plough’s team or drink out of the brook.
♦ Thin ale is next. Wasters who will not work are punished by the reality of famine and then Piers bargains with Hunger to save them:

`Suffer them to live,’ he said `let them eat with the hogs
Or else beans and bran baked up together,
Or else milk and mean ale’ thus prayed Piers for them.

♦ Good ale. Before the character of Hunger takes his leave when the crop is in, the last year’s supplies are consumed at around line 6.300: “…Thanne was folk fayn, and fedde Hunger with the beste / With good ale, as Gloton taghte–and garte Hunger to slepe…
♦ Best brown ale. Soon, good is not good enough as the lazy shirk again and goes off looking for something better, now available after the harvest is in and the risk of hunger has moved on as “no penny ale please them”:

Nor none halfpenny ale in no wise would drink,
But of the best and the brownest for sale in the borough.

So, not quite a style guide but clear evidence of standards, the idea that there is something worse, something good and something so much better available in town at some sort of specialty shop that you may not really need. Sound familiar?

Breaking News: Their First Beer Festival In 400 Years

Big news out of Lyme Regis in Dorset, England as they are reviving or at least reinterpreting a festival that ended back in 1610.

The ale will be in full flow at Lyme Regis when the town hosts its first beer festival in 400 years. A festival called The Cobb Ale started in Lyme in the 14th century and lasted for around 250 years. The annual knees-up was held to raise money for the maintenance of the Cobb but it was stopped around 1610 by the Puritans. Now three local brewers, the Mighty Hop Brewery and Town Mill Brewery, both in Lyme Regis, and North Chideock’s Art Brew, will revive the tradition for a one-day festival in March.

Friggin’ Puritans. They ruin all the fun. But there is fun – real fun – to be had and it is not some phony baloney made up thing. You know that’s true because the Victorians wrote about it. That clip way up above is from the 1856 books called The Social History of The People of the Southern Counties by George Roberts who spends twenty pages or so – from 327 to 346 or so – on the history of the Cobb Ale festival. It is great stuff.

OK, it may be an utter lie as might be the renewal but it is very entertaining. Martyn and other cleverer folk than me know more about this stuff but the very idea that something celebrating 1376 could be celebrated still is very appealing to me. I might take it so far that, for me, the distinction between “ale” as festival and “ale” as the juice that makes the community festive described by both Martyn and George above escapes me a bit in the light of the knowledge that they who celebrated knew the resonance of one meaning to the other. It’s a bit like “party” as both noun and verb in the sense that one parties at the party. Having an ale at an ale must have been all quite affirming.

Book Review: A History of Brewing in Holland 900 – 1900

hbhI started reading my copy of A History of Brewing in Holland 900-1900: Economy, Technology and the State by UBC professor Richard W. Unger, published in 2001. Careful readers will recall that I had ached after this book ever since I reviewed his 2004 publication Beer in the Middle Ages and the Renaissance but was a bit depressed about the sticker price of this one. Divine (or at least professorial) intervention, however, landed me the prize of a review copy.

I am only about 70 pages in – up to the 1400s – and am fascinated all over again by the precision and detail of the research yet also by how readable Unger makes understanding his work. So far, in a nutshell, he has taken medieval tax and shipping records and then traces how the semi-autonomous cities and towns within and neighbouring the Low Countries produced traded and consumed beer. He shows how Holland’s success in leveraging the new fangled hop that arrived from the south-eastern North Sea shipping trade in the 1300s led to the replacement of gruit as a flavouring in beer, triggered a shift in taxation and public regulation while expanding commerce through the ability of hops to stabilize the beer to allow it travel farther while maintaining its good condition. This portion of the book mirrors some of what was included more detail in his other book – for example, how taxes were based first on granting a monopoly to supplying an ingredient (ie counts farming to local towns the right to control the gruit trade) then on the production of beer (excise tax based on production provided more than 50% of Lieden’s revenue in the early 1400s) then on control of shipping of beer (through tolls, holding periods for trans-shipped casks and special import duties). The general information on the medieval economy is also interesting – like the fact that the Black Plague led to the marketplace for labour after it passed through as the survivors could decide what to do with their skills and thereby their lives.

I will add to this post as I move through the book but, again, I am struck how I would love to find a current text of this detailed quality in relation to the economics of English, American or any other region’s brewing but, other than Hornsey’s more scientific and encyclopedic A History of Beer and Brewing, know of none.