Category: Industry Marketing

Perhaps A Very Short Version Of Thursday Beer News.

I say “very short” up there as I never know where these things are going. I am like a one man Brexit in that sense. Suffice it to say, mustering the time and content for this post differs from week to week but, unlike Brexit perhaps, is always the source of joyous surprise.  I couldn’t imagine anything could be more screwed up than 1970s Canadian constitutional conferences – shown live on TV all day in my youth. But Brexit is it! I know some of you are actually living under this nutty-nutso situation so I will not go on. Excecpt to wonder what a backstop really means to @thebeernut.

So what is up in reality land? First, Geoff Latham has an interesting question: what does this record from a brewing session that occurred in September 1848 mean? It appears to show someone dabbling in early hipsterism, employing unholy techniques when it comes to hops. Click on that thumbnail. Can you read the text and help with the mystery?*

Interesting. Second, now Stan has a question:

I think I’ve only asked a variation on that question one other time — in this case the more open ended, “What is the most important hop ever?” — and Jason Perrault of Select Botanicals and Perrault Farms said to give him a little time to think about it. I haven’t pressed him on it since, but now might be time.

My answer – and I am sticking to it – is the one in the beer on the ships that had the cannons of the Hanseatic League 1300 to 1500. Likely proto-Saaz.

Home brew for three pence a pint! What year would that have been? That was my own Burco dream back in the middle of the 1980s. Speaking of the 1980s, great news of  Mendocino Brewing Company, care of a Tom tip. An early micro brewing icon is being revived:

Though the beer is not being produced inside the cavernous, 65,000 square-foot facility, Krauss and his team have high hopes about the future, to the delight of local beer drinkers and fans of the legendary brews. “Red Tail Ale and Eye of the Hawk are back,” smiles Krauss. The beers have recently been revived by the brand’s original brew master, Don Barkley, and can currently be purchased on tap at a few inland Mendo locations: in Ukiah at Crush, Cultivo and the Sports Attic; in Hopland at Campovida; and once again, where it all began, at the Hopland Tap, where the ales were originally served more than three decades ago.

Right on. Moving on, we find some odd responses to the idea of more craft beer going into the UK supermarket chain Tesco. Apparently, the Tand is still the clearest thinking person in beer culture:

This should surprise nobody. Breweries are businesses and while keeping it cosily in the bubble is nice for fans, it don’t pay the milkman. Big beer and big business want a share and they know how to go about it. Expect much more of similar.

The odd thing for me is the twin ideas that (i) for some reason we beer writers are supposed to be boosters for a bigger market slice for the  brewers that self-identify as preferable and yet (ii) we want to keep those precious brewers human scale as if this all is some sort of personal relationship. Note: never has this occurred in all of human history.

Similarly, Paste magazine has listed some of the contract beers they sell under house names – and then unpacks who is actually making them like this entry for Mission Street Pale Ale:

Attributed to Steinhause Brewing in CA, this pale ale actually comes from California’s own Firestone Walker, who also makes a handful of other Mission St. styles like blonde and black ales as well as a hefeweizen. They’re also behind Trader Joe’s Fat Weasel Ale, Jumping Cow Amber, Frugal Joe’s Ordinary Beer, and the Gila Monster Amber Lager.

I had heard years ago that Unibroue up here in Canada made all their Belgian ales. Makes sense. Why sell bad beer in your store when you can rebrand good stuff? And why be a brewer competing with chain branded beer when you can brew it yourself? Everyone wins.

Speaking of beer on the move, Josh Rubin has a great story in The Toronto Star on the ambitious expansion of one Ontario brewery into the Big Apple including one non-traditional and interesting comment from a craft brewer:

Garrett Oliver, brewmaster at Brooklyn Brewery, was puzzled but welcomes the new arrival. “It seems like an awfully strange move, but then again, we’d probably happily open in Paris or Tokyo, so maybe it’s the same for everyone these days,” said Oliver. “If they make great beer, people will come. And I can walk there from my house. Brooklyn once brewed 15 per cent of all the beer in the United States, so I’m sure that one more brewery/taproom will be just fine,” Oliver said.

Clever people. I hope they make a go of it. Sadly, elsewhere apparently stupid is still a part of craft beer culture:

“We understand it is a bit risqué, but it’s in good humor, comical, and consensual.  We have received good feedback from when we have showed this to many” said Brady.

Jeff obviously was not part of that early feedback loop. Really, I hope you don’t bother looking at the underlying story. Morons. Particularly swell that they are ‘splainin’ sorts who unilaterally assert something is consensual.

Finally in far happier branding news, big craft brewer Stone has lost its motion for a preliminary injunction in that trademark infringement case against cheery micro macro Miller. I say happy because the court has confirmed that the case between Stone and Miller over beer brands is all about money and not some sort of special status. I say happy, too, because it places Dr. Johnson squarely back in the midst of it all, as we observe again with him the unassailable truth that brewing offers and perhaps even inflicts the curse of “the potentiality of growing rich beyond the dreams of avarice” upon those who are not careful, who over reach.  Brendan has more in his Wednesday afternoon tweet-fest of the court’s ruling.

Well, that’s it. Not as short as I had thought – and not even all that pointless! More good news than sad. Not a bad week. The dirty snow has already faded to the lump here an there on the north side of things. Desperate for more? You know the drill: Boak and Bailey on Saturday and Stan on Monday. See ya next week, unless that real job of mine gets in the way. Think I am out at meetings on Tuesday and on the road Wednesday night. Uh oh.

*Ooops… forgot I hate any use of “mystery” as it relates to beer and drinking culture.

That’s It! February Is Over And We Can Now Go On With Our Lives And The Beery News

What a week. I’d tell you about it but that would be telling. On the upside, February is over and that is always good. I never liked it. Icy sidewalks, dirty snowbanks. Elsewhere, daffodils are popping up and buds are bursting. Here, I am convinced every step outside is my last. I haaaaate winter now. The stinkin’ head cold I’ve been dealing with tops it all off. To remind me of happier winter moments past, above is a wonderful photo from Andy Macpherson from the 2015 Xmas photo context of exciting snowy action with him and his pals at Bucktail Brews, a New Jersey brewing project in planning. I hope it works.

News of the week? First up, I don’t disagree with this from @tonitwopint but…

A lot of conversation was generated around Founders, but their situation is indicative of a much larger issue. The conversation needs to continue on a larger scale. If the overall culture of the beer industry were inclusive, it would make it harder for places like that to thrive.

… but you do see two sorts of issue dilution (aka responsibility deflection) being thrown about in such matters: (i) brewery X’s fault needs to be understood in the context of other brewers and (ii) craft brewing needs to be understood in the context of greater society.* Yes and no. Founders may be indicative of a larger issue but it’s also pretty clear that Founders itself alone allowed a culture of bigotry to foster. A particular circumstance which should not be lost. Not cheery but important.

Endtimesy news from Nate.

Timelessness: a study of a back alley tavern from A London Inheritance

In no doubt a move intentionally timed to break the hearts of those interested in #FlagshipFebruary, one of the actual flagships but one not mentioned in the campaign has taken a huge if not fatal hit:

One of Goose Island’s original beers, Honkers Ale, will no longer be on sold on shelves soon. Once a flagship when Goose Island was a locally-owned, craft beer pioneer in Chicago, Honkers Ale is being reduced to being offered only in its brewpubs, according to a post on the Guys Drinking Beer blog, which broke the news. “Honkers Ale was one of the first beers to really put Goose Island on the map. We love this English Bitter style beer! Honkers Ale is not being discontinued and will still be served at our brewpubs…”**

Honkers: a beer so beloved by me it got passing reference once in 2010. RIP.

Entirely crappy news with the filing for bankruptcy by All About Beer magazine and especially the news that plenty of people are left holding the bag. Interesting discussions here and here on what the point and best business model for running a beer magazine in North America is these days. Sad. Actually, just kinda sad.

Speaking of #FlagshipFebruary, even though use of the hashtag went from about 1,000 a day on Twitter to about half that over the  course of the month, I was pleased to see how positive the outcome was. Not just a rear guard action at all. As I had hoped in mid-January, it moved sufficiently off its actual stated mandate to keep interest up rather than beating the dead horse of beers like Honkers no one much cares for anymore. This past week, we have a love letter to a mild, an example and a style which has never been any sort of flagship related to craft. And we had that lovely personal essay by Jay in which the beer is entirely incidental. Wonderful. Now onto that ray of hope, #MoneyMakerMarch when we explore how beer actually works.

In perhaps related beer junket news, a planeload of freebie tourists and cap in hand journalists drinking freebie beer filled the toilets of a plane mid-Atlantic. Such a useful illustration for future reference. Kind of a gross one. Again, grimness prevails.

An interesting bit of intra-provincial comparison went on in Canada’s other national newspaper this week with an article on opening times across our fair land. Ontario, where I live has the latest start – 11 am. Anything earlier, as we learn in school is Satanic. Which is why I do not understand the taverns and dives of New Brunswick opening at six in the morning. Who the hell has to drink in public at that time? Apparently, New Brunswickers.

You know that what follows on social media will be a bit of a grumpy mess, a bit off one’s marbles when it is introduced with the notion that notwithstanding “the steady descent of Twitter generally into a platform for people to get furious over trivia and hurl abuse at people they don’t know…” as if perhaps one did not oneself participate at that level but, never the less, that is what Pete Brown did when he took off on a personal one-legged hopping finger pointy race to explain three reasons why some beer costs more:

But looking at the sheer ignorance of the people we were debating with, two things occurred to me. One, yes, it’s probably not worth bothering engaging with people who for some reason have chosen to spend their precious time on this planet arguing with people they don’t know about subjects on which they are entirely ignorant. But two, the frequency with which this particular attitude surfaces suggests that perhaps we’re at fault too. It’s not just on social media: in pubs and bars, when there’s some strong, rare beer being sold in thirds or halves only, there’s always someone who works out the cost of a pint (even though you can’t buy a pint) and decries how outrageous it is.

The… err… challenging thing is the three reasons (ingredients, time, techniques) are not really (i) explained in terms of the effect of value relative to similar competitors nor are they (ii) explained in the context of fadism-based hyper inflation*** nor are they (iii) explained in terms of the specific effect ingredient, time or technique have on the price. Are they 1%, 5% or 50% variables on overall price? Why can’t we have this explored at a proper level of detail? Apparently understanding price and value are separate issues. [Ed.: we are now having another personal fugue state experience for a mo… and… and… we are back.] Well, if the goals is arguing “on the side of the industry people defending and justifying the expense of some beers…”

That’s it! A bit all endtimesy when you look at it. Frikkin’ February. I blame you. In mere hours it will be March. Joy shall reign! Maybe I’ll even have a beer. Can’t quite be certain if I’ve even had one single beer over the last seven days. Rotten stinking February head cold. Soon, I’ll probably rush to plant radishes so I can stare at the small first patch until it’s clear that nothing is going to grow until a few more weeks have passed. Weeks more waiting. Joy delayed.

What do I have to live for until the soil warms? Well, what other than Boak and Bailey on Saturday and Stan on Monday? Surely that is enough for anyone. Though an early spring might be nice, too.

*Though it is fabulously educational to search for “founders” and “racist” on Twitter.
**Isn’t it always fun when the J. Jonah Jameson breaking the news lines are used? Especially when followed by gooey fanboy exclamation marks.
***One of these days, I’ll pull my gueuze and lambic purchases receipts from say ten years ago when I could afford the stuff. I’d bet fifty cents that the price has doubled compared to the lowest decade of general inflation in centuries. Further, note… yet note.

Your Thursday Beer News Notes For The Week Winter Showed Up

I should not complain about having to shovel snow on the 20th of January when its the first real snow of the winter. It’s not that tough a life. Five weeks to March today means it won’t be all that bad from here on out. What effect has this on my beer consumption? Not so much in volume but now is the time when a pint of stout and port is added to any sensible diet. I say “a” pint with care given the concoction should be somewhere in the area of 10% alc. Yowza. But when does great reward comes without some risk?

Not long after last week’s deadline for news submissions, Ed tweeted that he had “[j]ust been sent an excellent article on rice malt beer 😉” The study describes the potential of rice for brewing and sets out an optimized malting program allowed water saving.  Which is cool. But it is also cool that it is about the use of rice which, except for corn, is the most hated of fermentables. This is despite the fact that rice beer came to Canada about 93 years ago – well after it was brewed in the U. S. of A. – a fact which has been fabulously preserved for us all in the Supreme Court of Canada ruling in the case The King v. Carling Export Brewing & Malting Co. Ltd., [1930] S.C.R. 361 at page 373 about the production of beer during the era of US prohibition:

I do not think we can accept the suggestion that there was no market for lager beer in Ontario. The learned trial judge dwells upon the fact that rice beer is peculiarly an American taste, and infers that it is not sold in Ontario. The evidence in support of this does not proceed from disinterested sources and I wonder whether the boundary line so sharply affects the taste in illicit liquor. In truth, it is stated by Low that it was not until some time in 1926 that the respondents began the manufacture of rice beer, and we are not told at what date, if ever, in their brewery, rice beer wholly superseded malt beer.*

Wouldn’t it be interesting if we stopped calling it “American-style lager” and just called it rice beer… or corn beer as the case may be? Will it take another century to pass for good beer to admit this fundamental reality of North American brewing culture?

Beer at the Post Office? Thanks Vlad!

I am still not sure what to make of #FlagshipFebruary.** Like a lot of you, I have been making up alternative hashtags like #GoldenOldieAles, #FlogshipFebruary and #PartyLikeIts1999. But it’s earnestly offered and, you know, as long as there isn’t a secret spreadsheet being sent around to members of the good beer PR-consulto class prearranging who are going to each write about this or that fabulous flagship as a way to artificially drum up interest and maybe future paying PR gigs, I think we might actually come away with a reasonably good taste in our mouths.

It reminds me a lot of by far the most successful of such hashtags, #IPADay created in 2011 by this blog’s friend Ashley Routson aka The Beer Wench.*** But (and this was not really the case in 2001 so laugh not) I would argue was easier to determine what an IPA was in 2011 than figure out what “flagship” mean today. As I am l not clear what a flagship really is, I asked some questions like if the Toronto brewery Left Field consider their oatmeal brown Eephus (1) their foundation (2) their flagship (3) both or (4) neither. They wrote:

We’d be comfortable calling it a foundational beer. We don’t really refer to any beer in the lineup as a flagship. Along with a few others, it’s one of our year-round offerings.

See, foundational does not (usually) mean flagship. More evidence? Consider this September 1990-ish beer column on the state of affairs in Lake Ontario land. It mentions the venerable and largely forgotten Great Lakes Lager. Foundation? Sure. Not the flagship. That’s now Canuck Pale Ale. You know, flagship might also even be a slightly dirty word in the trade. A tough row to hoe for the industry marketers behind this scheme. But hope lives on eternally in such matters as we learned from the new CEO of Sierra Nevada who, faced with the task of turning things around for the musty ales of yore, stated:

…he’s bullish on Sierra Nevada’s prospects heading in 2019 and he’s projecting 5 percent growth. He believes that advertising will help turn around Pale Ale’s negative trajectory, and that continued growth for Hazy Little Thing, combined with increased focus on Hop Bullet and Sierraveza, will propel the company forward this year.

Advertising! How unlike beer macro industrial crap marketeers!! If that is the case, me, I am launching #FoundationAlesFriday come March to get my bit of the action. Join my thrilling pre-movement now.

Beer so horrible that it can’t really be called beer is rising in popularity in Japan as sales of the real stuff and the semi-real stuff drops.

Elsewhere, I tweeted this in response to the wonderful Dr. J and I quite like it:

Well, the multiplication of “style” to mean just variation leads to a dubious construct that bears little connection to original intent and leaves beer drinkers more and more bewildered when facing the value proposition of fleetingly available brands however well made.

Let’s let that sit there for a second. Fair?

Send a furloughed US Federal employee a beer. Or help with some unplanned bridge financing for an out of luck new brewery.

Even elsewhere-ier, Matt Curtis is to be praised and corrected this week. Corrected only in the respect that he wrote the utterly incorrect “in true journalistic style I was too polite to say” in his otherwise fabulous piece**** on what it was like going booze free for three weeks:

As I walked down Shoreditch High Street on my way to an event from the British Guild of Beer Writers showcasing alcohol free beers I passed some of my favourite bars and restaurants. I found myself pining to sit within them, simply to soak up the atmosphere. In that moment I felt that merely the sound of conversation and conviviality would sate my urge to drink more than any can or bottle of low alcohol vegetable water that has the indecency to call itself beer.

Lovely stuff.

Note: an excellent lesson in what it means to understand beer.  “It’s what [XYZ] told me…” is never going to serve as reliable research. Just ask, beer writers! Ask!!! Conversely, this article in The Growler serves as an excellent introduction to the 18 month rise of kveik on the pop culture commercial craft scene. I say pop culture commercial craft as it has been around the actual craft scene for a number of hundreds of years. Much more here from Lars.

How’s that? Enough for now? Winter getting you down? Remember: things could be worse. I think so. Don’t forget to read Boak and Bailey on Saturday and then Stan on Monday if you want to stay on top of things. Perhaps he will update the impending contiguous v. non-contiguous acreage rumble we’ll all be talking about in a few weeks.

*Buy Ontario Beer for more fabulous facts like this!
**Though I do like the concept of the pre-movement.
***Note: I make no comment on the wide variety of beer “wenches” or “nuts”… or “foxes” or “man” or any such other monikers. At least they don’t claim to be an expert.
****The current edition of Boak and Bailey emailed newsletter contained this bit on Matt’s experiment: “…it all seemed pretty reasonable to us. But even if it didn’t, it wouldn’t be any of our business. We did wince to see people in the business of beer berating him for his decision, and winced even more deeply when we saw people nagging at him to break his resolution.” I agree that this is sad and, I would add, smacks of the nags shouldering the alky’s burden themselves.

 

If Mid-November Were More Exciting Would You Be So Happy With Your Thursday Beer News?

So. Here we are again. This is a bad week. Traveling around central Canada. Long meetings. Hotel rooms. Fortunately, I am working on my Korean food skills as part of this road show. My newly increased obsession, kimchi is… well… it’s like a hipster Scot would have invented if Korea hadn’t done it first. Peace food. Other than that, its all hotel breakfast buffets and minivans fully of cheery engineers. Bounding down the highway balanced on a buffer of spicy exotic cabbage.

First off, I was alerted by someone no doubt more attentive that I am, given my kimchi induced food coma, that there has been a shock wave hammering those writing about the history of saison. You see,  has shared his thoughts of a fact-checking mission he undertook on the “2004 book Farmhouse ales, and especially the contribution it includes by Belgian brewer Yvan De Baets” and YdB is not too thrilled but sadly fell back on what looks like a status based defense in his extensive comments offered in response:

This is your website. By definition you will have the last word on it. Cool. I will not start a debate here anyway. I have more to say about some of your claims but I don’t have nor the time nor the desire to do it: not only I strongly dislike the ego battles, but more importantly the first tanks of our new brewery are arriving in a few weeks and I have to prepare them a nice nest.

Remember: watch out for expertise transposition. Few brewers are actually all that acquainted with the means and methods of the historian. Its not in the nature of the gig. Likewise, vice versa. Dig it? For me, however, I think the real problem is assuming anything written in 2004 is going to represent an exhaustive examination of a topic involving beer. A decade and a half is a long time for research to advance – especially when that decade and a half saw the explosion of the digitized historical records. That being the case, taking a strong stance either in favour or against such stale dated research is likely a mug’s game.

More convivially, Eric Asimov of The New York Times (who I like a lot) wrote a piece about the ciders of the Hudson Valley (which I like a lot):

All share a deep-seated desire to understand the traditions, nuances and complexities of apples and ciders. They are the latest wave of a great cider revival in the Northeast, reaching through New England, out to the Finger Lakes in western New York, and down through the Appalachians. For anyone used to most commercial ciders, which are often made from concentrate, sweetened and sometimes flavored, these serious ciders are a revelation. They are mostly bone dry, with the flavors of apples and of the region. Apples, too, it turns out, express a sense of place, what wine lovers call terroir.

Less authentically, apparently what was a contract brewery is now an app that the deal did not include. Figure out that one if you will… and this one for that matter:

Drinking at taprooms isn’t just en vogue, it’s a permanent part of today’s industry that now drives about 10% of Brewers Association-defined volume.

Permanent? You misspelled “today’s top fad” darling. Not unconnectedly, Matthew Curtis announced his retirement from the collective blog Good Beer Hunting. One never know what is behind “effective immediately” but one hopes its nothing too drastic. I line it up in my mind with the tweets about breweries hiring passionate beer comms for their passionate beer comms needs. All in all, a very tough row to hoe but hiring Rebecca would be a smart move, for example:

Hi guys! I’ll be looking for some freelance/ad hoc work after this month. I’m an accredited Beer Sommelier and was even nominated as Best Young Beer Writer this year by the (!).’

You know, Pete Brown used to be a beer comms guy but he is no longer working for this sort of work. He is working on being a better Pete* – which is great – but once in a while loses his marbles most wonderfully:

Oh fuck off. I’m sorry (I’m trying to rein in the bad language and anger and be more professional) but fuck the fuck off. Even the most cursory reading of the history of pale ale/IPA shows this simply isn’t true.

Like others, I don’t really even care what he was writing about when he got so deliciously rude… but in case you are curious it was about a disappointing relaunch of Bass Ale.

Czech beer drinking in a slump.

Tandleman has an opinion on the four Cloudwater cask offerings pending according to a tweet – as well as a very nice new profile photo of himself as you can see. He must have a good social media consultant.  I wonder what social media consultants like that cost…

These days, calling anything “one of the most important beers in modern American brewing” is a bit silly but the Chicago Tribune found cause to so publish in relation to Allagash Brewing’s Coolship Resurgam. I remember about a decade ago getting in a handbags match over someone claiming one US brewery or another was the first to do something to which I replied something something about the Allagash coolship – which Ron will correct correctly as being a “cooler” in English. These things get heated. Fortunately, even the shock of the new is past us now given we live in hyperspace and no one really cares, knowing that next week’s new thing will in turn be stale by the following weekend. Just hope the Allagash beer is tasty.

As noted last week, readbeer.com is up and running. We now can see the output of 63 different sources of online beer writing. That will grow and with it the decentralized, leveled goodness of blogs will return. One of the great things about the former RSBS was how access to ideas was not being filtered through the gauze of self-proclaimed expertise or assertions of journalism. Access was immediate and it was up to the reader to sift clues.  Soon there will be 630 feeds. Best to keep up.

Well, that is enough for now. I am closer to home for most of next week so maybe this will be more considered. Maybe something big will happen that will fill the thousand words with one long observation. Maybe I will sit and count the days to first Christmas and then Spring Training.  That’s more like it. In the meantime, check in with Boak and Bailey for the regular Saturday update.

* Fab.

Your First Thursday Beery News Notes For November

Does anyone love November? The World Series has been won, the leaf lettuce took a hard frost and all the Halloween candy was handed out last night. What was left of the evening has shrunk into the afternoon now that the clocks have been changed in the UK and will change again in North America over the coming weekend. The end of October is really the end of the year. The next two months should be their own season. Good winter. Purgatorial autumn. Like driving through New Brunswick, you just want get past November even if it’s 1/12th of your life. Just look at that slightly out of focus photo of my salad from my eastern Ontario garden, picked just a few days ago. Now everything on the plate is dead – except the kale.* Kale, the salad green of death. Bringer of children’s tears. Can the news in beer turn us all away from thoughts of kale and the grave? Let’s see.

First, one can go out like and when one wants to go out through preemptive liquidation:

Honestly my heart hasn’t been in it since the premises move, we expanded to the wrong size, and Gaz’s creativity has been missed.

Speaking of the heart not being in it, the US Brewers Association is apparently going to change the definition of “craft” again (as if they control the concept) by ditching “traditional” as a formal requirement. Keeping in mind that the one thing that divides “craft” from earlier “micro” is the practical abandonment of traditional practices, this is not a big change but, still, this is pretty sad:

According to the BA’s current definition, which has changed three times since 2007, a craft brewer must be small (less than 6 million barrels), independent (less than 25 percent owned by a non-craft brewer), and traditional (a majority of its total volume must be derived from traditional or innovative brewing ingredients). It’s the last pillar, traditional, that is under review, in part because an increasing number of craft brewers are already experimenting with non-traditional beer offerings such as flavored malt beverages and hard seltzers. A growing number of BA members have also expressed interest in creating beverages infused with THC and CBD, Wallace wrote.

So, in response to the BA, it should be clear there is now room for, you know, a traditional brewers association that actually has an interest in beer and not just profiteering from a collective brand. Just don’t call it anything related to craft. That’s for factory beer now. The reasons for doing this are, frankly, less than honourable and so personal reactions seemed to divide into two groups:

(i) those who consider craft beer to be made of craft brewery owners – these folk who then love this because they seem to get a vicarious joy from seeing these brewery owners get richer;** and

(ii) those who consider craft beer to be made of… beer.  These folk laugh at bulk ciders and soda pop being called “craft” anything but know why it’s being done.***

Conversely, I have been cheered by the Beer Nut’s notes on his fluid fueled travels  at the end of the summer throughout Ontario and Quebec, the very parts of Canada most nearest me and myself. He posted about a side trip to Quebec City during which he was caught breaking the law and otherwise up to no good:

Two mouthfuls in, our friendly Via Rail conductor came by to tell me to chug it. Turns out train beer, or at least drinking your own beer on board, is illegal in Canada. Yes it said that on my ticket so yes I should have known, but it’s still downright barbarous. No wonder passenger rail is underused. What’s the point if you can’t have train beer?

Ha ha!!! Other than his response to regulatory infractions, I am quite interested in his thoughts on the local beers I am quite familiar with: “…certainly like an IPA from the olden days“… “I approve. Isn’t it good to know that “unfiltered” doesn’t have to mean mucky?“… “Overall an absolutely benchmark modern IPA.” The entire set of quite independent reviews is his gift to the nation… err, nations…

Speaking of Ontario, Ben wrote an excellent piece on a side project highlighting the process breweries can follow when pestered by bars who illegally demand freebies in return for access to their taps.

The system of graft for tap lines is so ingrained in the hospitality industry, fighting it sometimes feels futile… And so, inspired mostly by all the emails I was getting, I launched a website that allows people to post anonymously and share the emails from bar owners they were previously sending me. It’s called Dirty Lines and it does still get some occasional action. I take no responsibility for the content there, incidentally. I don’t investigate any claims. I don’t vet submissions. It just lives there as a mechanism to vent, essentially.

Speaking of the End Times, I love this lyrical new rule of craft beer:

Efficiency in the managing of seasonal product requires an integrated approach to bring uniformity to how seasonal items are identified so that all contributors in the supply chain reap the benefits.

This lengthy tale by a fellow Oldie Olson might bemoan something things but as it is TL;DR you will have to figure out if that is the case.  I would note one thing: if you label yourself as “cool” either (i) you are really not at all or (ii) you are Miles Davis. And he’s dead.****

Digging around in the past, Geoff Latham has uncovered a description of an English spiced ale from 1554. There is a great conversation in the responses to his tweet from people who know that there is nothing that can’t be explored usefully in that concise shared medium. Speaking of digging around in the past, Nicola the mudlark of the Thames found a wonderful clay pipe at low tide marked with the sign of the Royal Antediluvian Order of Buffaloes  – and shared that it may well have been a pub freebie of centuries past. Fabulous.

A few legal notes to finish with. Beer retail franchisor Craft Beer Cellar was in a law suit with an employment review website over negative employee reviews but the claims appear to have been recently thrown out. See here and here:

The plaintiff argued that Glassdoor created/developed the reviews because it removed a review and then allowed it to return. The court disagreed: “Glassdoor’s decisions to remove the ‘review,’ and to permit an updated version to be re-posted, constituted the exercise of a traditional editorial function. Without more, Glassdoor cannot be deemed responsible for creating or developing the content.”

And Brendan P over at FB has posted an FYI which was a bit on the QT so I am acting PDQ:

Did you know that you can get every cent you pay in NYS excise tax on your beer back as a production credit against taxes owed? For example, let’s say you sell 2,000 BBL in 2018. At NY’s excise tax rate of $0.14 per gallon, that’s $8,680 in taxes. Just fill out form CT-636 or IT-636 and you can get the full $8,680 as a credit against your taxes…

DO IT! LISTEN TO BRENDAN AND DO IT!!!

Well, that is it for now. I am up to over 1345 words! Every one a gem. I am off to dig into the one youngest child’s trick or treat candy before she wakes. It’s what I like to call “me time” but I expect you all approve. Remember to check out Boak and Bailey on Saturday to see what has happened since I cut and pasted this all together. Perhaps Stan will even post another teaser for the new month. Until next week, as the Beer Nut said to his train beer plans – au revoir!

*Miraculously, the red lead lettuce sprang back up after the frost and was completely unharmed. Fabulous. I know you would have wanted to know.
** See Messrs B.Roth and J.Notte.
*** See Messrs J.St.John and A.Crouch.
**** Unlike my leaf lettuce.

Your Beery News For A Thursday Now That The Cardigan Is Finally On

It’s World Series time. When I started putting these notes together, the first game hadn’t been played. By the time it is posted, two games will be in the books. [Ed.: Oh, the Sox won game one!] I hope the idle Stan has time to catch a game or two… not a certainty given his global gallivanting seems to be continuing. This week, he sent us all this wonderful holiday post card of a photo (above) from Crosby Hops of Oregon. Respect beer. Keep the chain oiled, but respect beer.

“Wine drinkers unfairly punished by UK taxes” says wine writer Jancis Robinson responding to a discussion on the implications of Brexit. Has anyone been writing about the implications to the UK beer trade? My hope is that a currency crash and tariff increases might bring on a golden age for Fuggles. There is this point, however:

The Alcohol Beverage Federation of Ireland (ABFI) has warned that exiting the EU without finalising an Irish border solution is expected to cost €364m worth of drinks trade between Ireland and the UK. The outcome would restrict an estimated 23,000 cross-border truck movements and attract additional new tariffs on supply chains.

To be fair, it’s not like the €364m worth of drinks will not be bought and drunk. It will just be domestic bevvies from each side of the border. Does Guinness rebuild its UK operations? Probably. [Ed.: Wait – that’s not what a good blogger does.] DEFINITELY! Diageo to return to the United Kingdom by Q3 2019.  You heard it here first.

Speaking of wine, look at the size of those servings! Wee lassie sniff-a-wine is pre-gaming for the twentieth century, I’d say.

Are we actually concerned that there are too many references to cannabis in craft beer branding? I hadn’t really noticed it but now that weed is legalized in Canada, I have not been too sharp on the ball. It’s all like a hot box here, the entire country. Have you ever seen a moose in the woods smile dreamily? You can now.

It’s been an interesting week for comments about writing about beer for magazine money. Boak and Bailey in their monthly newsletter (which you really should sign up for) shared that they are done with it for the foreseeable for  very reasonable reasons including frustrations of pitching pointlessly, frustrations with not getting paid, and frustrations when articles are not published. I’ve avoided the crutch of pop beer mag writing for the most part but was quite disheartened when MASH mag went under without publishing my third article on early Canadian brewing… as in early 1600s brewing. BB’s comment – “Can you make it more appealing to Americans?” has worn us down rather – is telling, too. A variant on the too often seen editorial theme of dumbing down. The wonderful @Shineybiscuit shared another curse of the gig:*

Months of pitching a national about the great pubs in my area has resulted in a TV food critic getting to write the piece instead. Love my job.

Yikes! I hope Boak and Bailey still spare a thought for Original Gravity which, while it tends to work “the romance of beer that everyone feels on their fourth pint” as editorial stance, still offers great value for money. And it’s made it to the 20th issue which is worth celebrating in itself.** Very few do, usually with good reason. You can read it here for free.

A fabulous bio of Carol Stoudt got a Lew link and I link on. I love this paragraph:

As the craft beer industry blossomed around her, Carol smelled the roses — and detected the need “to deepen the trenches” in her home state, she says. “As more local breweries pop up, there’s no need for me to be in those markets.” She pulled back distribution around 2015 to bring her beer closer to home. “I never wanted a factory,” she says. “I like small. It’s kind of my philosophy.”

That’s captures what I have been trying to say for about a decade. If you can’t say “I never wanted a factory”, well, I’m not all that interested in what you are brewing. “Factory-made beer” is a wonderful slag against all pretenders of all label levels.

Jordan posted an interesting essay on his experiences returning to England after five year, following up on his piece [… which I have linked to somewhere around here…] what was it called… “Belgium Sucks More Than They Tell You“?… no, couldn’t have been that. Anyway, I liked this point in particular:

Here are some changes that happened when I was away: St. Austell Proper Job in cans. Apparently this is a 2018 development and six packs are available through TESCO. You know how the LCBO changed the market in Ontario by demanding 473ml cans? Well, this is a similar development and something of a standardizing influence between young startups and larger regional legacy brewers. The retailer isn’t quite king, but the 500ml bottles do look a little dated and the deep bottle discounts for multiple purchases do influence the consumer. Cans at least move volume without sacrificing the perception of value.

What is not often noted in the hack writing about “crushable” and the art on cans is their actual benefit as a flexible friend: lower investment, more control, and still that sense of value. Jordan’s other comment about Beavertown Gamma Ray – “there are a couple of dozen better American Pale Ales brewed in Ontario” – was also welcome. It is not, after all, about the quality of the beer, just the quality of the blessed “experience“… which a pop beer mag can tell you all about in a sentence and a half at the rate of about 17 cents a word.

Don C of CNY has penned an interesting article on the return of the (tiny) NY Prohibition Party:

The state’s “pro-alcohol policies are making New York sicker, poorer, and more highly taxed,” the Prohibition Party leaders  said. “Those in state government should come to their senses and end state support for the alcohol industry, or the people should vote to replace them with public servants who will.”

“Should” is the dumbest word in the language. Makes people think what isn’t is what ought to be. No “should” with Pete as he continues his considerations on cask in the UK again and in particular he discusses price. Let me ruin his ending for you:

Price is a thorny topic to get to the bottom of. As a cash-strapped drinker, of course I don’t want the price of beer to go up. But as an adviser to brewers and pubs, I’d say there’s a lot more potential margin in cask if you want it – and if the quality is good. 

The important thing to note is that a lower price is what is being offered and what is being paid. The market is what the market says it is. Which means if folk are happy with lower-price lower-quality cask, well, that might well be the product they want. Hard to capture that as a PR consultancy message*** but it might well be why what is… is what is.

Well, that is it for me for this week. The lettuce patch has not yet suffered a killing frost even if the last green tomatoes have been brought in to ripen on the window sill. The furnace doesn’t run all night but it sure gets turned on before I make the coffee. Winter is coming – but it ain’t here yet. Weekend readings? Day dreaming again, wishing that Saturday was as fun as a Thursday? Fret not. Find your next beer news fix at Boak and Bailey.

*Then removed with well-worthy self-asserted defiance! Fight!!!
**Not the Canadian… err… Toronto edition of OG which seems to have gotten stuck at issue #1.
***Though I am quite fond of my new open source media campaign on the topic “Cask: Reliably Highly Unreliable at a Reliable Low Price!”

Beery Notes From The Third Third Of 2018

Time flies but don’t tell the weather that. First day of school traditionally saw the new corduroys out in force but this year we are having more heatwave. This does not bode well as a step towards global warming. You can see how quickly the environment can flip into a new level of temperament.  Hop regions will be lost and barley crops shall fail if this keeps up. How’s that for curmudgeonly beer blogging?

John Keeling has written an gushy mushy ode to cask ale in the Brewers’ Journal that bears attention:

I started drinking properly in 1973. My first pints were in a Whitbread pub. I tried Trophy, Tankard, lager, lager top and shandy. After experimenting with all those I discovered, along with my friends, Boddingtons and Robinsons. Cask bitter, I have loved you ever since and nothing, not even the finest Pilsner nor the toastiest stout, can capture me for long. I will always return to you.

I wonder how he feels about his dog?

The Beer Nut has traveled from Ireland to Quebec and he does not like the steak tartare.  He finds a mid-sized cornfield vast and likes the first class lounge of our train system. Classic commentary on the Canadian way.  He appears to be heading east but I am not sure, as usual, how far he intends to take it. Will he enter Atlantic Canada? Stay tuned.

Next time someone tells you that the smaller glass ware is suited to the style, remind yourself of how the Brewers’ Association has confirmed its really about getting more money from drinkers’ pockets per barrel by up-selling “experience”:

These changes resulted in an 18 percent increase in revenue, with only a four percent increase in customers. In addition, the number of brands on checks went from an average of two to four. We were making more money for the same work, while also exposing guests to more brands! As an added benefit, the overall sentiment of the guest experience, conveyed in person and online, improved. Many online reviews mention the ability to create your own four-ounce flight as a reason for making the trek to our out-of-the-way bar and beer garden.

Speaking of the new frontiers of newbie sucker juice, a fabulous listicle of ten ignored classic beers was published at Don’tDrinkBeer about the ten top beers that the recent kinderbiere set do not understand. I like it. The groundwork laid down at the outset is worthy of the Tale of Ale and Max:

In a beer scene increasingly dominated by monoculture acid bombs, trubtastic slurrycans, and flabby batterwater, many iconic beers have fallen by the wayside. New palates have neither the time nor attention span for these outdated beers from the past. These beers represent the educational arc that many beer enthusiasts would imbibe on their way to honing their palate. We now exist in an instaRone paradigm, where learning is passe and not knowing is vulnerability. Now the beer journey begins and ends with a 16% double barrel pastry stout and new beer palates don a jaunty expert cap and instantly dislocate their rotator cuff patting themselves on the back.

Me, I have retreated from, literally, the Kool-aid experience as I have too often now been disappointed by what is labeled as an IPA turning out to be something sucked by straw on an elementary schoolyard at recess. I buy comforting brown ales or, yes, the classics. Avoids needing to know “exactly” why craft can cost so much – especially when asking about the expenses is never part of the inquiry. Cooking Lager made an excellent observation on the current state of affairs in a somewhat related comment:

Craft beer is no different. Most of it is just beer concentrate. It’s an acquired taste not a natural taste anyone is born with. You acquire it if you spend time doing so. Drink enough DIPA, eventually you’ll start to like it. The booze rewards the pleasure centres and eventually you will not only forgive the taste but convince yourself you like it. We all acquire tastes. If I compare my own reaction of pleasure to a strong black coffee to my 10-year-old nieces’ wince if she sips it, it is because I acquired the taste, not because she is too stupid to get it. I acquired the taste because I liked the pick me up. Then I started to like the drink. Then I took notice of different roasts, beans and countries of origin. Then I wondered why I was buying a £4 cup of poncey coffee when Greggs do a really good Americano.

The folk who consider that the beer market is broken into teams and that they are contesting with each other will take offense (again) but this is key: “the booze rewards the pleasure centres.” Is the idea that this is all about flavour PR spin? Notice how often the same gurus complain about their hangovers on social media. No, it’s all about finding a sort of palatable alcohol because the selling of palatable alcohol is quite profitable. And makes people happily buzzed. Sometimes it takes complexity to coax the wallets open, sometimes facile flavours. The brewer’s ultimate goal in each case includes the same motive – which is fine as folk are quite happy to spend in response.

Finally, Tim Webb* has written a wonderful eulogy to Chris “Podge” Pollard:

…it was his brilliant eye for detail and for knowing what makes a place great that set him aside.  Despite penning six books he did not claim to be a beer writer, yet his pithy descriptions of cafés came so fully formed that they put you there at the bar, often armed with priceless information, such as “The Dalmatian is deaf.”

There you are. The dearly departed, the great and good – and the not so great and good. Another week in the life of beer as we know it in 2018.  B+B will have more news on Saturday and I shall be back next week.  Here’s hoping for a new crisis to pick at as well as the discovery of a new wonder to behold. See you then.

*Not as the byline states, editor Ted Hampson. My error.

The Very Last Thursday Beer News For August 2018

So how did your summer go? Mine was fine, thanks, even if I did have to work a lot. Finally got a real week off and I have been lazing about. Might go our to a favorite posted late last week on Twitter, Jasper Johns, “Ale Cans,” 1964. I like it. I have been just sitting here looking at things I like between stretches of doing things I like. Which is pretty good for a holiday.

More beer health news. Nice to see that “minimal risk of harm” has replaced the silly J-Curve as a reasonably expression of the limited impact that moderate alcohol consumption has won out. Here is a good analysis of the study. The semi-paid semi-amateur trade spin doctors may still be out in force but the general rule is still minimal harm from minimal consumption… statistically. The always relevant question, as Jeff pointed out recently, is how minimal is your consumption… really.

I liked Andy’s tweet as it tied in with issues related to value and supply:

Going into a liquor store these days to buy beer is like stumbling into an episode of the Walking Dead. Zombie beer brands just sitting warm and dead on store shelves waiting to attack the unsuspecting consumer.

Layer on that the fun folk at The Sun had asking normal folk about some heavily priced UK craft brands:  (i) “I work in a bar and have tried a lot of beers – and this one, from Evil Twin Brewing, is awful. I wouldn’t even pay a pound for it, let alone 12. On the tin it says it tastes of honey but I think it tastes more like sewage“; yet (ii) “I like a dark beer and this is pretty good from Evil Twin Brewing. We drink a lot of dark beer where I come from. In the background you can taste a burnt biscuity, caramel flavour which is nice.” The semi-paid semi-amateur trade spin doctors were again out in force defending… something… but I thought they were reasonable “person on the street” comments.

Then – get this – comes the news… nay, admission that the main brewery participating in the Back to the Future style buck-a-beer government program is losing money on the process. The biggest retailers has already backed out after mere days according to BlogTO (via Crystal.) What I think Andy, The Sun and this article are all noting is how little understood the value of beer is. I might suggest that it is because there is alcohol in beer and its price serves the intended of the consumer in given contexts but that would be opinionated of me.

Speaking of opinion, Josh Noel in the Chicago Tribute explored how US craft is expressing its opinion(s) of the current US Federal government:

In the Trump era, more than a few Chicago bar and brewery owners have worn their left-leaning politics on their sleeves. With an openness unseen in most corners of the hospitality industry, bars and breweries have openly worked on behalf of immigrant rights, gay and lesbian equality, transgender rights and even that third rail of politics, abortion.

Nice to learn from a link in that article, too, that Jim Koch‘s support of the President led to a boycott in his appropriated state of choice:

“Marketers really haven’t had to deal with something like this for 50 years — since the Vietnam War,” said Robert Passikoff, president of the New York consulting firm Brand Keys. “There is no win on this thing. There’s only dealing with it,” he added. “Now, everything is political.” Koch and Boston Beer have faced a backlash on social media driven by figures such as Somerville Mayor Joseph A. Curtatone , who pledged in a Twitter post to “never drink Sam Adam’s beer again!” In the physical world, a Jamaica Plain teenager and his father hung a spray-painted sign within sight of the company’s Boston brewery reading, “SHAME! SAM ADAMS [heart] TRUMP SHAME!”

Now, no need to just do a Koch pile-on when we have BrewDog. I don’t need to actually link to their latest failed marketing strategy (which I have a certain familiarity with being myself an early marketing strategy) but I would like to link to Carla Jean who unpacked their sexist and racist junk.

And Stan‘s last weekly update contains an excellent extended extract on the means by which Henry King (who served as president of the United States Brewers Association from 1961 to 1983) made sure the industry as a whole did not take a wrong step in marketing or brewing – he acted in the best interests of the trade and consumers:

“We beat the federal government by seven weeks. We reported the cobalt problem, we were out of it and no longer had production seven weeks before the Food and Drug Administration even got their act together on it.” He acted decisively not just because it was good for the beer industry, but because it was right. When the nitrosamine proved to be a carcinogen in the 1970s, King again moved swiftly. 

Hero of beer!

There. Another week done, another month done and another summer almost done. Damn good thing I am immortal or I’d be getting all anxtity over this passing o’time stuff. B+B has more news on Saturday as always but I was going to also remind you that Stan will be back Monday… but he won’t!  I was thinking of moving this summary of the news back a day or two. I will see how that goes…

Thursday. Beer. News.

News? You want news? Let’s get into this right away. Is this the worst thing ever done to beer? According to a stranger to me*, this is a pint of Guinness and Sprite, half and half sold in Seattle USA. It wasn’t his drink but someone else’s down the bar who explained  “it’s very English.” Yik. Good photo. Bad drink.

Lars is my hero:

A few years ago I put together a description of how to brew keptinis based on ethnographic sources. Martin Warren followed my instructions, but ended up with just black, unfermentable water. So when Simonas invited me to come to Lithuania to see keptinis being brewed, he didn’t need to ask twice.

Keptinis! 

Into the bucket ran what looked like porridge. The pressure in the keg was so high that what came out was pure foam…

Keptinis! Keptinis!!

A small controversy was set off in Ontario by new branding released by Steam Whistle – as noted by Jordan. The brewery announced its branding in this way:

While nutritional labels are not required on beer in Canada, Director of Marketing Tim McLaughlin says that Steam Whistle is “proud of what goes in our beer, and almost more importantly what doesn’t go into our beer.” The labels follow federal standards and display the beer’s ingredients – “pure spring water, select Canadian malt, European hops, Brewer’s yeast” – as well as calories, vitamin content, and other nutritional statistics.

The implication that Jordan sees is the one hidden in the phrase “what doesn’t go into our beer” – suggesting as it does that others may put other things in their beer. In fact, Jordan received a pestering email from the brewery “suggesting that I use the hashtag to discuss the relatively purity of Steam Whistle.” You know, many brewers do put other things in their beer. And many recognize that us of only water, malt, hops and yeast is just one approach to beer. In other news, I had a Steam Whistle Pilsner in 2005.

Modern Toss on modern beer. And BBC Archives on British Beer in Germany in 1974.** While I am no sure I can fully subscribe to the holistic romance of Jeff’s post on a purposeful meaning of “craft” (mainly because beer is functional) that last link makes a strong argument in favour of the argument.

In the “Worst Idea Ever, Worse Than Guinness and Sprite Even…” a line of wines has been produced, the branding based on The Handmaid’s Tale:

The product descriptions for the wines, dedicated to Offred, Ofglen and Serena Joy, are about as ill-conceived as the idea itself, a real achievement when taking into account the fact that wine matters as much to The Handmaid’s Tale as women (and gay people) do to Gilead. Yes, the show goes down easier with a healthy pour. But maybe not one memorialized with the white bonnet and “Of-insert-husband’s-name” formulations that viewers associate with torture and tyranny. 

Who would possibly think this was a good idea? Stupid thoughtless people, that’s who.

Interesting news from the courts. Most interesting because Beau’s did not participate in the trademark litigation brought against it. For those who would argue that beer and wine are different markets, this is a helpful and clear statement from the ruling:

…the parties’ goods would likely be sold in the same stores and restaurants in various provinces. For example, in 2015 and 2016, the LCBO sold both products. In addition, both products would be considered to be in the premium category given their prices; Steelbird’s wine is sold for $34 or $35, and Beau’s Kissmeyer beer is priced at $6.45 per bottle.

Speaking of rulings, one of those dumb marketing schemes rolled out by BrewDog was help to be inappropriate by the shadowy Portman Group, as The Morning Advertiser reported. Stung, one representative of the brewery’s Department of Poor Ideas suggested folk missed the nuance. Lesson: if you have to explain or even use the word “nuance” in a response, it likely never was nuanced.

Fourpure? Don’t care. Except could someone tell craft brewers that they can skip this stuff and admit it is about scale, wealth and ambition?

They see Fourpure and our beer as a primary focus here in the UK and as their sole production brewing facility we will benefit from all the time, expertise and investment required to succeed, and that means that everything around the brewery will be a little bit easier and a little bit better.

Life as a rich person usually is a a wee bit easier, little bit better yes.

I hope you’ve been enriched. More of the same next week. Don’t forget to catch up with all the beer news on the weekend with Boak and Bailey on Saturday and then find out what happened in good beer and a few other things over the weekend with Stan next Monday.

*Ross Maghielse, Manager of audience development at Philadelphia Inquirer.
**Note the driving gloves. Fabulous.

Your Early July, Stinkin’ Hot, Off For The Week, World Cup Round o’16 Thursday Beer News

I tried to avoid the internet on the afternoon of Tuesday, 3 July, given every English beer blogger was (i) drunk and (ii) getting a little jingo-tastic. Not to mention getting ripped off. Good to see they didn’t choke… again. I’ll have the Saltire, the Lion Rampant as well as the blue and yellow Nordic Cross for their next game, Saturday.  If I can get out to the yard to set up the flag poles. It’s supposed to be well into the 30s Celsius today, over 40 C with the humidex.* That’s well past beer weather in my books. Pint o’ club soda with a splash of gin weather. Maybe.

The funniest thing of the week was when the BA “liked” this tweet from me about the BA wasting its lobbying resources efforts on personality politics.

Speaking of bad BA decisions, the idea of partnering  with a classic big macro, fast food chain at the Great American Beer Festival has boggled minds.  Nothing says “craft” like shopping mall food court quality chicken wings. If you read the book,** you would understand that the goal of the transition from micro to craft in the mid-2000s was using discourse control for the great cause of money. So, the idea that big craft could pass on an opportunity to team up with a firm like Buffalo Wild Wings is what we call a poor idea. There’s a lot of SNPA to sell in them there parking lot restaurant. Actual small craft might have many questions. My question is (i) did they put the opportunity out to the market?; and (ii) what did Applebee’s bid? OK, two questions.

Update: Of two minds. On the one hand, struggling to be pleasant while in a bit of a tight spot. On the other, marbles lost but quite likely for good reason.

Better news. Love the campaign. Need the change. Not sure about the accreditation. Who are the scrutineers? How many will be on the ground? What does accreditation cost a pub? If it does cost something (and how can’t it if it is to be done properly) who heads the scrutineers, oversees the standards and hears appeals to determine if allegations are valid. Who gets sued when the process goes wrong? Like when a pub, falsely rebuked, left with its reputation harmed? Does this overlap with a Human Rights Commission mandate?*** Managing this important process well is as important if not more to the integrity of the cause as raising the issue in the first place.

Better still. The Morning Advertiser published James Beeson’s strong argument for the one proper use of the term terroir in relation to beer:

In Tongham, Surrey, Hogs Back Brewery grows 15% of the hops used in its beer on the farm site – including an historic local variety not grown anywhere else in Europe – and sources a further 50% from within three miles of the brewery.

Fabulous. Fortunately, as the keen eyed might have noted, I live usefully close to one of the best examples of local focused brewing, MacKinnon Brothers. Best? They grow the barley, too. Best.  Wonderful. Makes me spend my money. How do you set yourself apart as a local brewer? The sort of brewer that doesn’t partner with BWW? Grow your own damn barley.****

Reminder: #TheSession is this Friday and the subject is German Wheat Beers. That is tomorrow. Tomorrow, folks…

Hmm… How to sell beer to anyone? Just like with the example of the Buffalo Wild Wings deal, the restructuring of good beer culture and concurrent redirection of focus from consumer protection to trade advocacy is almost complete. The latest NAGBW newsletter asks us to “spot great industry coverage” and the BGBW has only one category left for “Citizen Communicator” – whatever that is. I will have to have a word with Pete. Andy noted this sort of creeping problem as far back as 2008. In 2010, the BGBW goal was “to reward the very best beer writing, irrespective of where it comes from or where it’s going.” In 2011, there was only one BGBW award category with the focus on “the excellent work to promote beer which is produced by or on behalf of brewers, pub companies and other related organisations.” Not sure that is the case now.

Why do I care to have, you know, an opinion? Primarily because it all leaves the impression that good beer writing requires you to quit your job, chase the dough and either find a position in the brewing trade or at least go freelance which inevitably requires the junket to tell the naturally compromised junket’s tale. Original independent consumer-oriented personal interest writing is far more… interesting, no? Who are the best? Who needs to be celebrated a bit more? Not me. I can’t even get my Holls and Halls straight.

Conversely and for equal time, “why draw lines in the sand?” asks Matt. Isn’t the answer now and forever “Buffalo Wild Wings”?

Speaking of praising fabulous things, I think this is one of The Beer Nut’s***** finest posts, even though I am sure I say that every seven months. There are only two reasons that one should not post beer reviews on line: (i) you have read The Beer Nut and know you are never going to come close and (ii) you are a ‘fraidy cat who thinks “hmm… maybe I need to quit my job, chase the dough and either find a position in the brewing trade or at least go freelance…” Fat chance that sort of mindset is going to ever come up with this sort of sweet honesty:

The mere 4.6% ABV is further evidence of inauthenticity, but it really kicks in from the aroma: sweet and sticky like a lemon meringue pie. The flavour is pretty much the same, adding a touch of banana foam sweets. The whole thing is weird and artificial. Contrived; and bound to upset any Germans who come to Bar Rua looking for a weissbier. This experiment didn’t work out.******

Oh, that image up there? Best. Of. All. Elephants being fed buckets of Bass ale in 1931. What is not to love about the image of elephants being fed buckets of ale in the mid-war era? Whenever and wherever there is a schism in the good beer world I shall be on the side of images of elephants being fed buckets of ale!

What a week! I wonder if there will be any more soccer coming up on the TV… I wonder if Neymar has another limb to get amputated mid-match. Remember: you can catch up with the news on the weekend with Boak and Bailey on Saturday and then find out what happened over the weekend with Stan on Monday.

*Hey, that’s Canadian!
**Or read this blog… ever…
***Our human rights laws in Ontario protect against discrimination in the provision of services and provide a cheap, professional and transparent process to bring a claim of discriminatory treatment in a retail business setting like the drinks trade. Employment situations, too, as with this example.
****Isn’t it time to pick sides in the craft schism? Isn’t it?
*****Surely one of Ireland’s greatest fluids-based pleasure writers. Anti-Jacksonian.
******Conversely, see the knots that can get tied over calling something “fine.”