The Best Advice A Brewer Was Ever Given

The winner hands down is Joseph Coppinger, from his book The American Practical Brewer and Tanner from 1815:

The common mode of keeping malt is in bins situated on upper lofts, often injured by leaks from the roof, and at all times liable to the depredations of rats, which in the other way can be effectually guarded against, and is a highly important object of precaution to be taken by the brewer. Should weevils at any time get into, or generate in your malt, which is common when held over beyond twelve or eighteen months, the simplest and easiest way of getting rid of them, is to place four or five lobsters on your heap of malt, the smell of which will soon compel the weevils to quit the malt, and take refuge on the walls, from which they can be swept with a broom into a sheet or table cloth laid on the malt, and so taken off.

Not three. Not six. Only four or five will do. Best advice. Ever.

New York: The Elusive Medcef Eden of Golden Hill


nycplan1776a

The latest project without all that much particular point is turning out to identify the brewers of New York City during the American Revolution aka the War of Independence. So far we have learned about:

William D. Faulkner;
The Lispenards; and
The Rutgers.

There are two more that I have noted so far, Harrison and Eden.¹ They are all located (if not all noted) on the clickable map above. A rather large version of the map for obsessive pouring over can also be found here. The breweries appear, as Craig predicted, to be lumped in distinct brewing areas. As we saw in Albany and is I suppose self-evident, these breweries were built near supplies of potable water. And while both New York and Albany are salt water seaports New York in the year 1775 is largely located on the lower tip of an island, Manhattan. Which means that fresh water comes at something of a premium. Important but I will get into that a bit more in a later post. Today it’s about Eden.

I hadn’t heard of this guy until I came upon this map of the Great Fire of 1776. In an essay recalling the world of New York in the early 1790s, we read:

At Number 26 Broadway, might have been daily seen the light-built but martial and elegant form of Alexander Hamilton, while his mortal foe, Aaron Burr, as we have stated, held his office in Partition street. John Jacob Astor was just becoming an established and solid business man, and dwelt at 223 Broadway, the present site of the Astor House, and which was one of the earliest purchases which led to the greatest landed estate in America. Robert Lenox lived in Broadway, near Trinity Church, and was building up that splendid commerce which has made his son one of the chief city capitalists. De Witt Clinton was a young and ambitious lawyer, full of promise, whose office (he was just elected Mayor) was Number 1 Broadway. Cadwallader D. Colden was pursuing his brilliant career, and might be found immersed in law at Number 59 Wall street. Such were the legal and political magnates of the day; while to slake the thirst of their excited followers, Medcef Eden brewed ale in Gold street, and Janeway carried on the same business in Magazine street; and his empty establishment became notorious, in later years, as the ‘ Old Brewery.’

Janeway is a later story in time and an interesting one in its own right, also for another day. What is important today is that Medcaf Eden brewed ale in Gold Street. Long before I got interested in the antecedents of Canadian brewing in the Loyalist world before the American Revolution I fell for the excellent website “Forgotten New York” and, upon reading about Gold Street, I looked again to see if there was anything I could learn. Jackpot. Not only did was there a FNY a post from nine years ago about Gold Street, he had found Eden’s Alley leading from it. He even posted photos. Go have a quick look at the post.

nycforgottenedensNow, click on the excellent FNY photo of the alley so I can point out a few things. So I can review. It is narrow. It is narrower than the narrowest bit of the photos of Gold Street see that? It’s narrower than the still narrow intersection of Beaver and Green Streets in Albany where in 1776 the King’s Arms was the flashpoint of the local insurrection. Eden’s Alley is that narrow because it is very likely not a street at all but the horse cart lane from Gold Street to the actual brewery. It’s probably the driveway. You can actually see it on the map of the 1776 fire. Check the red circle to the right of the other. Notice the break in street’s buildings at the circle’s 11 o’clock position? That’s Eden’s Alley. Notice how on the photo it leads east-ish according to the sun on the face of the north side wall. Parallel to Maiden Lane to the south where the competition in the form of one of Rutger’s breweries was located. See the bullet shaped carriage wheel bumper protecting the building’s corner from traffic pulling in from Gold Street? We have a few of those still in our old town. Notice another thing. It’s an uphill climb from Gold Street into the property of Medcef Eden. Because it’s built on uneven land. Because uneven land is next to the creeks and rivers where the fresh water was. What an excellent wee photo of an unappetizing back alley in one of the world’s great cities. Look at the topography on this map of NYC from 1783. You will find Golden Hill just inland above the “E” in east river. That hill? That’s what Eden’s Alley is climbing. FNY also traces the lane’s later history.

Medcef Eden passes away on 18 September 1798 leaving two sons, Joseph and Medcef Junior who die without children of their own. The will of Medcef Sr provided for this eventuality and, in doing so, tells us something about Eden’s origins.

It is my will and I do order and appoint, that if either of my said sons should depart this life without lawful issue, his share or part shall go to the survivor. And in case of both their deaths without lawful issue, then I give all the property aforesaid to my brother John Eden of Lofters, in Cleveland in Yorkshire; and my sister Hannah Johnson of Whitby, in Yorkshire, and their heirs.

Which means Medcef is very likely a Yorkshireman who immigrates to the new world leaving his own family behind. And what does he do between immigrating and expiring? He brews.

nygaz29sept1777edennygaz02nov1778edennygaz22oct1781edennyindjournal01june1785eden

 

 

 

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The ad to the upper left is from the The New York Gazette of 29 September 1777. Eden is buying hops and barley while selling strong and ships beer. In the upper middle ad from a year later on 2 November 1778 he is now selling four sorts of beer: ale and strong beer, ship’s beer and spruce beer. Almost three years later, the ad to the upper right from the The New York Gazette of 22 October 1781 focuses on his strong ale which he states “exceeds both in flavour and quality, any that has been brewed since the revolution.” By the time the lower left ad is placed in the New York Independent Journal of 1 June 1785, the war has been over for over a year and a half. He is selling double spruce beer, advertising rates by the barrel, half-barrel, ten gallon or five barrel. Finally, the ad to the lower right placed in the New York Daily Gazette from 21 June 1791 informs the public that George Appleby has taken over the brewing operations and is offering spruce beer, ship’s beer and others.

The immediate thing that strikes me is that Eden appears to have managed the transition from war to peace quite successfully. He stays on in the City during the Loyalist times and stays on after they leave and are replaced by the Revolutionaries. Just two month’s before the inevitable departure of the last of the British, according to the 22 September 1783 edition of the New York Gazette, Eden is buying barley. Eden’s neighbour, the widow Rutgers on Maiden Lane, left with the rest of the “popular party” as soon as the British showed up in 1776 – according to the 1784 court case over British use of her brewery during the war. Eden stays put.

There’s more to be found out of course even if in 1920, The New York Times could find no record of the brewery. Plenty of records likely no one other than a handful of masters students might have bothered looking at over the decades. But for starters that is an introduction to Medcef Eden – Yorkshireman, New Yorker and brewer.

¹Oops. One more. Robert Appleby, a spruce beer brewer on Catherine Street near the Ship Yards on the East River who advertised in the Royal New York Gazette on 19 April 1781.

It’d Be Nice To Get More Actual Spruce Beer Brewed

——-

Considering The Badness Of Beer In 1800s Britain

4971
Hail, Beer!
In all thy forms of Porter, Stingo, Stout,
Swipes, Double-X, Ale, Heavy, Out-and-out,
Most dear,
Hail! thou that mak’st man’s heart as big as Jove’s!
Of Ceres’ gifts the best!
That furnishest
A cure for all our griefs: a barm for all our—loaves!
Oh! Sir John Barleycorn, thou glorious Knight of
Malt-a!
May thy fame never alter!
Great Britain’s Bacchus! pardon all our failings,
And with thy ale ease all our ailings!
 

That’s the first bit of “Ode to Beer” from the Comic Almanack for 1837. What a jolly bauble. Exactly what we largely like to tell ourselves about the merry merry world of the past. Dickens without all the bad bits. The view from outside the Bermondsey¹ public house, as above, in 1854. As we all rush about finding older records to share about beer and brewing in, mainly, the English speaking world, I have wondered about the difference between the official record and the actual experience. By official, I don’t mean governmental or even sanitized so much as the accepted. The approved version. One of the biggest problems leading to the approved version is the love of drawing conclusions or, more honestly perhaps, the use of records to justify comfortable conclusions. We want things to be explicable but we want to be comforted. For authority to be correct we want it to align with out needs. It rarely does. But authorities won’t tell you that. Authority has another interest. Consider this passage in a book entitled England as Seen by an American Banker: Notes of a Pedestrian Tour by Claudius Buchanan Patten published in 1885:

I was at some pains to get at the following authentic statement of methods of beer adulteration. A member of London’s committee on sewers —an eminent scientist — puts forth the declaration that “It is well known that the publicans, almost without exception, reduce their liquors with water after they are received from the brewer. The proportion in which this is added to the beer at the better class of houses is nine gallons per puncheon, and in second-rate establishments the quantity of water is doubled. This must be compensated for by the addition of ingredients which give the appearance of strength, and a mixture is openly sold for the purpose. The composition of it varies in different cases, for each expert has his own particular nostrum. The chief ingredients, however, are a saccharine body, as foots and licorice to sweeten it; a bitter principle, as gentian, quassia, sumach, and terra japonica, to give astringency; a thickening material, as linseed, to give body; a coloring matter, as burnt sugar, to darken it; cocculus indicus, to give a false strength; and common salt, capsicum, copperas, and Dantzic spruce, to produce a head, as well as to impart certain refinements of flavor. In the case of ale, its apparent strength is restored with bitters and sugar-candy.”

Now, this is interesting. And not because all the horrible gak was added to beer back then as it is being again added to beer now. But because it includes the admission of wide spread watering down at the pub. Watered down poisonous gak. Which leads to the question of what people were really experiencing as they looked down into the murky depths of a pewter quart pot a century and a half ago. It makes me wonder it might mean for all those records Ron has dug out of public libraries and brewery attics. The badness of beer by these sorts of additives appears to have arisen after legal changes in 1862 as The British Farmer’s Magazine advised in 1875. But there are other issues, more to do with quantity than quality. This passage from The Farmer’s Magazine of 1800 is simply depressing:

There are some persons who do not drink malt liquor at all; most people of fortune and fashion drink it very sparingly; while great numbers of the lower orders, particularly coalheavers, anchor-smiths, porters, &c. drink it to great excess, even, it Is supposed, to the amount of five hundred, or one thousand gallons a year each. Upon the whole, I apprehend the quantity of malt liquor consumed in the county, would almost average a hundred gallons per head of all ages and conditions. One thousand gallons per annum, is nearly, on an average, about 14 bottles of ale or porter per day, and is almost equal to what is passed through many drains, made to carry off the superabundant moisture from the earth… upwards of three millions of money are expended by the labouring people, upon ale, porter, gin, and compounds, which is 25I. per family of that description of persons. If wages, on an average, be 12s per week, the amount per ann. is 32I. 4s. which leaves only 7I. 4s. for purchasing bread, butcher meat, vegetables, and clothes!

Holy frig. Perhaps we might take a moment to thank our lucky stars that we are not living when our great-great-great-great-great-great-great-grandparents were scraping together their existence. When I tweeted the stats in that passage above, the good hearted Lars responded “I would guess a large proportion of that was small beer.” One does live in hope but, really, it’s unlikely isn’t it. The life of the industrial labourer and his family was simply horrible before the public health movement. In 1835, harvesting labourers required a gallon of beer every day for a month. In that same issue of The Farmer’s Magazine that that fact came from, there is a very interesting suggestion in an argument on why public houses were not going away despite their menace, why the labouring man had no choice:

…as to the temptation of company at the public-house or the beer-shop, would it not exist in precisely the same degree if the labourer had a cask of beer in his cellar brewed by himself, as if he had a cask purchased of the public brewer? If there were a disposition to avoid that temptation, and to drink his beer at home with his wife and family, what now prevents the labourer from purchasing a cask of beer and so consuming it? Nothing that would not equally apply to his purchasing malt and brewing his own beer. And if he had a cask, what security is there that his wife or children would not consume the greater part of it while he was absent at his daily labour? And would not he himself he likely to fall into the temptation of consuming it most improvidently either alone or with his companions?

We love to see things through rose coloured glasses. When we are not looking through amber coloured beer goggles ourselves. All but the first of the quotes and links are Georgian and pre-date temperance. When alcohol was so normal it was just a personal failing to let it affect your life as it washed over and through you. I honestly do not know what to make of it all. Have we simply forgotten the grim and bought into comforting fictions about the recent past? Accepted some sort of Jacksonian romance? My first reaction to it all is to praise the campaigners, to scribble a prohibition pamphlet – but then I remember that 1832 impromptu drinking party a traveler came upon in a cellar in Albany, NY:

…there was no brutal drunkenness nor insolence of any kind, although we were certainly accosted with sufficient freedom. After partaking of some capital strong ale and biscuits, we returned to our baggage apartment, and wrapping ourselves in greatcoats and cloaks…

The surprise of joy? Or a wallowing in the familiar? Or the land of liberty overlaid upon the event instead of the lives of those in the dark Satanic mills?

¹Yes, that one.

The Hillars Of Golden Lane, Cripplesgate Without

hillarsUp there, that is a detail from the Agas map, a wood cut map of London from 1561. In the upper right you will see Golding Lane. If you were cleverer than I am you would have noticed that in the last couple of weeks I mentioned Golding Lane twice. In this post, I referred to a court case about the improper pulling down of a brewery in 1680. And in this post, I made mention of the Golden Lane Brewery of the early 1800s, a brewery set up as a joint stock company. It took me a few days to realize that Golding Lane was the same place as Golden Lane – as is Goldyng Lane and Gouldinge Lane. It’s still there but not much of the past remains. Its part of a district that was flattened by the Nazis in the Blitz. It’s not very long, running the few blocks from Old Street south to Beech Street now as it did in that map above 454 years ago, in the suburbs of Cripplesgate Without, the north part of an ancient ward of of the City of London. One thing has survived. The church. St-Giles-without-Cripplegate avoided being taken out by both the Nazi bombers and the Great Fire of 1666. My hero and early Canadian beer man Martyn Frobisher is buried there.

Golden Lane and the immediate vicinity seems to be inordinately beery. Or maybe just that its beeriness is well recorded. That’s the funny thing about records. Things recorded where the records survive gain as much importance as those breweries and brewing towns with a ripe habit of offering generous beer writer junkets. To be mentioned is to be important. Yet… there is something about the place worth considering. In Stow’s 1603 A Survay of London it notes that the Brewers Hall stood a few streets inside Cripplegate, one of the gates in London’s medieval wall. Stow states that the Company of Brewers was incorporated by Henry VI in 1438 but it was the brewers of London who built the gate in 1244.

I am not going to try to write about all the brewing connections to Golden Lane in one post. Let’s start with something fairly manageable. The brewery which was torn down in 1680 by a rather self-confident tenant. You will recall from that recent post that the case of Greene versus Cole – both at trial and appeal – provided a lot of information about the place including how William Cole came to be the owner, as successor to one John Hilliard who himself received it as son an heir from his father John Hilliard who died in 1651. The son himself only made it to 1658 at which time Cole received it under will of John the father. But it does not stop there. Mike Brown in his article “Some named brewhouses in early London” published in Brewery History issue 144 identified a bit more of the brewery’s history sets out a passage in a will probated in 1591:

To Robert Hyllyar my son for his life I give my messuage or brewhouse called the sign of the Flower de Luce lying in Gouldinge Lane, now in the tenure of Robert Allyson, brewer; and after his decease the remainder thereof to the issue of his body; for default, I will that the reversion thereof shall remain to the maintenance of the poor distressed people inhabiting within the freedom of the City of London in the said parish of St. Giles without Creplegate for ever, and the lease of the said messuage and brew-house shall from time to time be made by the good advice of the parson and Churchwardens of the same parish of St. Giles.

A more complete record of the will of John Hillar from 1591 can be found on line here. The brewery is said to be worth £6 annually. Richard the son of John was just 26 years old when he received the brewery in 1591. Which makes him a very likely candidate for being the father of John Hilliard who died in 1651. John (d. 1591), Richard (b.1565), John (d. 1651), John (d.1658) all owned the brewery on Golding Lane, which would be shown somewhere on that woodcut up there from 1561. Neato.

And it goes even further back that that as Brown in his article shows that in a will from 1407, a bequest was granted by Robert Gerthe to Agnes his wife to whome he left “a brew-house called ‘le Flourdelys’ in Goldynglane in the parish of S. Giles aforesaid for life.” Flower de Luce. Flourdelys. Fleur de Lys. A brewery just outside the wall of London for at least 273 years, torn down 335 years ago.

The British Ale Brewery, A Joint Stock Company In 1807

bab1807In 1807, a correspondent who went by the name “The Plain Dealer” wrote a letter to the editor of The Morning Chronicle on the topic of joint stock companies:

SINCE my last letter a number of new projects have been announced to the public, and some of them of great magnitude…. Let us begin with the Breweries. No fewer than five companies have been established, to rescue the public from bad beer at an increased price. This was a most tempting proposal. There was, after the series of unfavourable harvests, which we suffered at the beginning of the new century, an universal complaint against the beer. It was not merely lowered in quality, but composed of substitutes for hops and malt, which were thought to be pernicious; and to add to the evil, it was said to be the practice of all the great brewers, both in town and country, to buy up the leases of ale-houses, so as to deprive the publican of the freedom of going to the best brewery for his liquor. If this statement be true, it was a crying evil; but it was, and is, capable of an easy remedy. It depends entirely on the Magistrates; for if, instead of the reluctance which they now feel at the licensing of new houses, they would make it a rule, whenever a public tap was known to be the property of a brewer, and that bad beer was the consequence, to license a free house, in the immediate neighbourhood; the competition would be renewed, and the people would be served with a wholesome, palatable, and strengthening beverage. We know that the worthy Chief Magistrate of a city in the county of Kent has announced this to be his determination, and the inhabitants have already reason to be grateful to him for his device.

Competition. That was the promise of the joint stock companies. Too much wealth had gravitated into too few hands through the reactionary period after the loss of thirteen of the fifteen American colonies and then the French Revolution. The quality of beer crashed as prices climbed. But this new cure by joint stock companies was not trusted. In the string of letters to the editor in which this one is found, complaints about “sleeping partners” and “middle men” are set out. The sorts of things that people who distrust big faceless corporations floating mid-air in the stock markets still raise today. Yet there was an argument that these were tools to break the monopolies of the fantastically well connected and landed, the means to introduce competition into a status based economy. Competition was a new idea. Distrust hovered.

There is another reason folk were concerned other than the shock of the new. 1720. Ever since 1720, the joint stock idea was cursed. See, from the mid-1500s to 1720 there was a system of chartered companies approved and given blessing by the Crown. The most famous in Canada is the Hudson Bay Company that continues today. In our book Ontario Beer, Jordan and I describe how in the 1670s beer was being brewed in Ontario’s Arctic north by staff of the HBC over-wintering in trading posts set up to supply the firm with furs and other goods from the exotic north. A number of these were set up to encourage trade with lands as far away as Russia and Turkey… and then in the first quarter of the 1700s the South Seas. Careful readers will recall a few days ago when in the 1760 case Hunter v. Sheppard the Court described the hop buying fraudulent scheme in this way: “…trade was at that time very particularly circumstanced, hops being in 1764, like South Sea stock in 1720, or India stock in 1767…” Frauds. Bubbles. Money going in but never a hope of return coming out. The disastrous South Sea Company was the last of these companies to be chartered. And for a hundred years they remained highly suspect.

By the new century, new problems with the economy demanded a return to the concept.Unincorporated and unlisted subscription joint stock companies were forming when large groups of people subscribed into what essentially was a extremely large partnership. Described as “associations of gentlemen” they formed to break the grip of the established and wealthy in the context of the new commercial liberties and the new industrial era. One of these new enterprises was the British Ale Brewery. In an 1809 edition of The Monthly Magazine in the listings of commodity prices, one aspect of the British Ale Brewery is described: you can purchase a share in the firm for a 4 pound premium. Trading in company shares was an innovation and one that caused distrust.

But what was the British Ale Brewery? Apparently, it operated. The formation of the company was described in the 1815 court case Davies v. Hawkins:

…in 1807 a number of persons, about 600, associated together as a company, and made subscriptions, which subscriptions were divided into shares of 50 pounds each, for the purpose of establishing a brewery for ale, &c. under the name of the British Brewery. The subscribers entered into a deed which contained, among others, these provisions: that the shares should be transferable, &c. the purchaser executing the deed, and binding himself to observe the regulations, etc. contained therein; that a committee to be appointed should have power to make rules, orders, and bye-laws, subject to confirmation by a majority of the proprietors at a general meeting; that the conduct of the business of the brewery should be confided to two persons who should be styled brewers, and the trade should be carried on in their names…

The two assigned to act as brewers 1807 were Begbie and Murray. Their British Ale Brewery along with the Golden Lane Brewery were the only two breweries to complete their share subscriptions and enter trading in Britain’s early 1800s stock markets. How did it fair? In the 1808 ruling in Buck v. Buck, counsel for the firm pleaded that the intentions of the brewing enterprise were the purest:

The object of The British Ale Brewery was to carry on a lawful trade in a lawful manner, and to furnish to the public at a cheap rate, and of a good quality, an article of the first necessity It was a public benefit, therefore, instead of a nuisance, and was no more illegal than any other partnership comprehending a great many members.

The court was not moved. It held the business to be outside the law. The brewery was supposedly located in 1810 on Church Street just south of Lambeth Palace in London between Pratt Street and Norfolk Row as shown in that 1818 map up there. Bits of those streets by those names still seem to exist near the Thames. Its twin, the Golden Lane, died off as a joint stock company in 1826. Hmm. In 1808, the same Begbie and Murray appear to take out an insurance policy for the Caledonian Brewery on Church Street in Lambeth. The equipment and the lease for the Caledonian Brewery of Lambeth are auctioned in 1824 and in 1831, one Thomas Begbie testifies before a committee on the state of the brewing trade. By 1844, the law of Britain required all joint stock companies to be incorporated and listed. Whatever happened, the brewery and the era appear to have been wound up by then.

Unlike Most Gimmicks Fog-Based Beer Is Real

I like the gimmick that are also based on something actual, a rare sight in the craft beer scene these days. Stuff like when thirty years ago I had a beer from the Falklands. And it really was. Fog based beer is apparently real as well:

Since a particularly bad drought in the 1950s, now-retired physics professor Carlos Espinosa Arancibia has been testing nets that could help capture water in Chile’s driest regions, the BBC reports. This current iteration of the net has openings less than one millimeter across around which water droplets condense out of the fog. The drops accumulate and grow until they drip into a pipe at the base of the net, from which it flows into a container, so clean that it’s immediately ready for human use. One of Espinosa’s test centers is near the town of Pena Blanca, home of the Atrapaneblina (fog catcher) brewery. The beer–a golden-amber Scottish ale with brown foam–is made only with the water collected from the fog nets. The brewery produces a meager 6,300 gallons of beer per year, but its owner says the water gives the beer a unique taste and quality.

OK… a golden-amber Scottish ale with brown foam? What the hell is that supposed to be? The brewery’s website only has images of the beer in bottles. Images online show a rather more comforting off-white head. There is just one lonely BAer review.

But what about the science? The Daily Mail published some respectable images of the fog nets of Chile a couple of years ago. The eggheads over at MIT are apparently involved with Chilean fog harvesting and have promised a five-fold increase in production. Their studies of the carapace of the Namib beetle, native to the Namib desert of southern Africa have led them to that conclusion. [Ed.: how many times have I heard that!?!?] Apparently, at certain times of the year a square meter of the better mesh might yield up to 12 liters per day or more. Which means only a ten by ten meter net might be needed to get you that litre of beer a day.

Given the Californian drought, a net of 41,650,000,000 m² is all they need to support current craft beer statewide production. That’s 41,650 km² of netting or about 10% of the state’s total land mass. So… it’s possible.

“Grain Suffisamment Pour Faire De La Biere”

hebertThe footnote quoting a text from 10 August 1620 actually reads in full:

Nous avon du grain suffisamment pour faire du pain and de la bière

That statement was written by Denis Jamet, Récollet missionary at Quebec in New France. When I wrote the bit about New France in Ontario Beer a year ago, I only thought to state that beer “came to New France at the latest in the 1630’s with Jesuit priests who brewed as part of their daily duties.” Hadn’t thought of the Récollets. The Jesuits come along a little later and, by 1634, they have a full brewery was being planned but in Quebec the Récollets were here first. I’ve been reading about their entry into the extremely sparce European population along the St. Lawrence Valley in the early seventeenth century in Champlain’s Dream by D.H. Fischer. In 1617 when there were 50 or 60 male residents of New France, there were four Récollets, three at Quebec and one further west at Huronia in what is now central Ontario. Denis Jamet was one of them. He came to New France for a second stint on board Champlain’s spring 1617 sailing from France to the new world.

Early New France did not do without strong drink. As part of their provisions, every year “they imported generous quantities of eau-de-vie, wine and cider.” People were arriving, too. Along with Denis Jamet, in 1617 the first permanent colonial family arrived in New France: Louis Hébert and Marie Rollet along with their three children. Hébert takes up planting, serving as apothecary to the settlement and starts over the next few years to create some economic stability and wealth for his small clan. He dreams of being on a stamp one day. He dies in January 1627 but not before he he becomes, as noted, also associated with “une chaudière à brasserie” – a brewing kettle. This document mentions it arriving in 1622. Which means, if Jamet is to be trusted in that first bit I quoted up there, the first colonists were making beer at least two years before the kettle arrive. Makes sense. Raw ale was a thing. And these technologies like kettles took time to all get in place. Apparently the plough Hébert requested showed up a year after he died.

Which leads to a bit of a puzzle for me. When Jamet made that statement, who is the “nous” – the Récollets only or the population of New France as a whole. Perhaps just the priests yet this brewing history of Quebec seems to indicate that both Hébert and the Récollets were brewing in or before 1620. None of this will win the prize as to the first beer brewed in what is now Canada as that was clearly going on in Newfoundland at Cupids in the early 1610s and was likely also being done for a few decades before that by summering West Country English fishermen on the Newfoundland shores who brought along barrels of malt. I do think, however, that Hébert and/or the Récollets may be the first to grow their own grain for beer making, to take control of the whole process. Hébert is understood to be the first wheat farmer in New France.

He was also the apothecary. You will recall that I posted a while back about Richard Whitbourne, who was in Newfoundland around the same time and described how “many of our Nation finding themselues ill, haue brused some of the herbes and strained the iuyce into Beere.” One of the things folk were struggling with was how to survive in North America. Baffin and his crew get hammered by scurvy in the Arctic 1616 and in the years before that Champlain loses many early overwintering explorers to the disease. He thought that it had to do with having access to fresh meat. They are working out new Baroque era medical science on the edge of known world. And likely experimented with the properties of their beer as part of that process.

What is not to like? Exploring farmer scientist educated devout brewing adventurers. What did you do today?

Another Canadian Barley Farm Brewery

This is maybe my hobby interest in this hobby of mine – brewers growing their own barley. This time its in Saskatchewan:

They wanted to go back to farming, too, and were able to buy back the original farm. Lawrence and his family live there today. Most farmers sell their grain wholesale, but the Warwaruks have figured out a smart, sustainable way to add value to the barley they grow. They do this on a much smaller acreage than the typical large-scale farming operation, where 3,000 acres is usually the minimum to make a profit on the wholesale grain market. The Warwaruks’ farm is just over 160 acres. All the barley grown on the farm is used for Farmery products. “If I was to take that barley to an elevator, I’m getting less than $3 a bushel, which is crazy,” says Lawrence.

What is the big deal? New York has farmhouse breweries all over the place. And I suppose that is right. And Lars is studying the farmhouse brewing traditions of Europe and particularly Scandinavia. It’s everywhere already, right? But in New York, a percentage of the hops and other ingredients must be grown or produced in New York State. Not all. And not all on that given farm. It’s a great program but it’s not all from one farm. And what Lars is exploring are really town and country brewing traditions – which is great. But it’s not what I am thinking about.

What I think the Warwaruks and my nearby neighbours the MacKinnons may have in common is that they are involved with (i) family grain operations, (ii) the are using brewing to create a premium value revenue stream to secure the farm from risk and (iii) they are not making overly wrought beers. This model may not scale. It may not ever extend beyond the local market. But it is intensely local. It is malt barley focused. It is also not the result of a funding or a research program. It’s utterly normal.

Any other examples out there? Girardin I suppose.

Divisive “Local” Craft Culture Clash Marketing

My own favorite local.
 

Stan linked to this story a few days ago. It got me thinking… but not fast, “get me to the keyboard” thinking. It was this bit at the beginning that got me mulling:

I was watching a video online when it was interrupted by a commercial for Budweiser. The name of the spot was “Do You Know Where Your Beer Is Brewed?” Soft guitar music played while clips of idyllic landscapes and sunrises peaking over breweries slid across the screen. Nothing out of the ordinary there. The gentle voice of the narrator says, “With 12 breweries spread all across the United States, your next Budweiser is closer than you think.” Budweiser hangs its hat on the fact that it can produce the same beer at 12 facilities and it will always taste exactly the same no matter where you drink it. No small feat, to be sure. But then the voice adds, “You might even say we’re America’s largest local brewer.” My eyes narrowed and my brow furrowed. ‘What in the heck is this?” I exclaimed. “That is our word!”

Our word? There’s a lot of weird words in there. Not the least of which is “our” – whose the hecks is that referring to? Don’t get me wrong. I like the work of the author Jeff Baker just fine. He’s the manager of the Farmhouse Bar and Grill in Vermont. Nice place. Real nice. Just not my local. Because “local” can mean that, too. The distance of the drinker from the drink.

But that’s not his point. It sorta illustrates mine but that’s not really the goal of where I am going. He is asking about local ingredients. If you want that world, go back 200 years and have a look at the Vassar day book with local beer being made of local grain and hops being sold back in small batches to the farmers and tavern keepers of the central Hudson Valley just getting back to some sort of normal after the devastation cause by the Revolution. This is the mid-1830s book but in the 1808-11 book the economies of beer are clearly still defined by the cart horse. That is actual local brewing. Are we willing to go there? Doubt it. You don’t really want local. You want some local. Now and then. But you want the global economy beer made with the best ingredients brewed on the newest, bestest equipment. Right?

Craft beer and macro are not all that far apart in this respect. Brewed on computerized stainless steel to a scale and upon a recipe that meets the needs and budgets of their respective clients. The only actual local thing that is reliably present at the brewery is the staff. Hard to be a brewer who lives over 45 miles from the brewery. There’s a hint by the way. If the person discussing the beer in your glass doesn’t live about that close, not a brewer. Sales guy, likely… owner, sure… but that’s all. Both use good foreign malt and distant, shipped in hops. Both tweek their water and yeast to match those found elsewhere. Don’t get me wrong. I like “local” just fine. It just means, for me, the bok choi and beets I have growing out there in the yard. Not beer.

When anyone in beer – whether Bud or craft – claims a word like “local” or “small” or “real” there is marketing going on – even if only to a small circle. Even if only to the speaker. It’s all unnecessary. When I think of Bud, I think of the brewery at Baldwinsville, New York to my south where local people earn a decent wage. If I have a decent hoppy IPA, I think of the three nations and seven generations needed to make the beer exist. Beer is global and has been since at least the 1400s when the Hanseatic League was beginning to ship Baltic brewed hoppy beer to the Low Countries. Except for odd examples like postwar agricultural collapses like Vassar faced in 1808. Except for that, it’s been beer or large parts of it hauled out from the hold as often as not since the Dark Ages. Good non-local beer.