Your 2015-16 US Craft Brewery Dance Card

These are troubled times. One does not know what and who to hate or cheer on. Craft is either dying or transforming into something new and glorious. So you need some help. Click on the image for a bigger version. This is your cheat sheet. A notepad to carry with you at all times to make sure you know what you are supposed to think. You need to know what you need to reject.

* – no one really believes they are actually craft.
** – Actually Canadian, Belgian or something else but not ultimately US owned.
$ – sold out to big evil hateful brewing or money interests.
$$ – absolutely took big evil hateful brewing interests to the cleaner but still sold out.
+ – branch plant owner therefore just a small version of big multi-national brewing.
++ – just so big that it makes no sense to think of them as craft in any real way.
? – only allowed in craft so others could be retained in craft.
?$?$ – looking and hoping.

That’s just a start on my list. I probably missed a bunch. Let me know. If you click here you can get your own dance card to review, consider and annotate. Just make sure you use the dry-wipe ink feature on your browser so you can update this on a regular basis.

Scene From A Bar: Sandwich Tongs Or Not?

paulsbar“Have you always been such a crank?” the bartender shouted with his back turned.

I was used to this sort of thing. All I ask for is a proper pint glass for my beer and I get abuse. Same treatment every time. Who needs to drink their beer from a tiny glass trophy? Not me. Sure there isn’t that much different between a Chimay chalice and an old school beer US macro goblet from fifty years ago – but who wants to drink out of a little basin in a stick. Not me. I want a beer with a beginning and a middle and then an end. So I asked for the beer in a pint glass again. “But the brewery made this glass special for their beer. Wouldn’t they know better than you?” He was looking at me now, holding the thing up, wiggling the glass from side to side.

I thought about this for a second but then shook my head slowly. “You aren’t getting it, are you? It’s not that it’s just beer – it’s my beer. I just want to hold it without looking like a dingbat, smell it with plenty of nose space and drink it without ending up staring at the ceiling. Is that too much to ask?”

He gave in and placed the dark beer in front of me. The beer only made it half way up the sides. Which was fine by me. Lots of swirling room. It’s good to swirl your beer. There is something meditative about gently making circles on the bar with my glass as I sit slouched over it. Aromas making their way deep into my skull. Sip. Swirl. Sip. Swirl. Communion should be immersive.

“Hey Jerry!” The bartender looked my way. “How long have you been actually stocking those little fiddly snifter glasses anyway?” Instead of answering he walked right past me and pulled a book out from the shelf at the end of the bar then dropped it in front of me. He grunted something about page 110 and something about moron. It was The World Guide to Beer by Michael Jackson. First edition. Before he became everyone’s answer to everything related to beer, whether he said it or not.

“See?” Jerry said as he passed by my spot while he served another drinker. “Any more questions?” Like a 1970s Playboy centerfold, there they were in all their touched up slightly out of focus glory. Six Belgian beers, five of which sat in their own distinct forms of stemware. The rounded chalice of an abbey ale, the thistle shaped glass for a Gordon’s Scotch Ale. All great vintage beer porn. “A touch of elegance” Jackson wrote in the caption hovering over the pale lager.

“Touch of elegance? Sandwich tongs!” I shouted. Jerry turned and looked at me as if I had just shouted the words “sandwich” and “tongs” at him. “Sandwich tongs!!” I repeated now emphatically that I had his attention. “This is just like the caged cork bottle and the wax cap, Jerry, just a way to get another buck out of my wallet. It’s no different than the precious branding, the food pairing suggestions and the all the other crap I don’t need. Sandwich tongs!”

Jerry had given up listening half way through. He was serving someone else already. He didn’t even seem my little mime act called “Man Using Sandwich Tongs.” I went back to swirling and sipping for a while. Our universe was falling back into order. I was staring into the glass. He was selling beer. This dubbel was fabulous. Complex. Burlap and brown sugars. A sweater of a beer.

“Think of them like stereo speakers,” Jerry said to the top of my head. I hadn’t realized he was there. I looked up. “The beer is the music. You aren’t going to play jazz on something that is all bass. And you aren’t going to try to pound out heavy metal on something tiny and tinny. Each glass is shaped to suit the beer – even if it also has that branding on the side, too. It’s not like the brewery is asking you to drink the stuff out of the mouth of a chicken-shaped vase or anything. Would it kill you to try?”

Just before he walked away, he dropped a glass of the same beer I was drinking in front of me – in its branded snifter. “Sandwich tongs” I muttered at his back even if I got his point. I had had stemware plenty of times. But… never this one… on a side by side. I sniffed and swirled and swirled and sniffed. A sip from one. Then the other. Then the first again. This wasn’t bad. Not sure if I liked one better than the other but, yes, they were a little different. Hmm.

Swirl. Sniff. Swirl and sniff.

“Click Bait!” Not Really Code For Good Beer Criticism

monkey4This week’s craft beer tantrum has come in reaction to a very well written personal essay attacking a number of specified effects of craft beer snobbery. In particular, strong reaction has come from the mixed revenue stream writer / consultant / appearance fee good beer personality seats in the audience. I have absolutely no idea why this column caused those in the front pew to reach for the book of common prayer to announce “click bait!” as one. But it does make one sad given how this exemplifies at least part of the state of critical thinking about beer these days. Makes one wonder what that agenda behind the Sturm und Drang is all about. Consider this passage from the impugned opinion piece:

When I go to the pub I want to talk to my friends about their lives, our jobs, politics, funny things we saw on public transport that day. Ward says that “craft beer is a conversation”, which really gets to the heart of the matter: I don’t want to have a conversation with my beer, I want to have a conversation with my mates. Combined with our loose culture of buying rounds, this “beer-as-backdrop” phenomenon is why it’s important for tap beers to be sessionable and relatively inexpensive. Beer blogger Martyn Cornell’s exploration of sessionability pinpoints the crucial difference between a “craft beer” kind of beer and what I, from an Australian perspective, would call a “normal beer”…

While Martyn has not entered into the “clickbait-clickbait” din, he has disavowed the citation on a Facebook comments thread. Which is unfortunate. Because what is described is a perfectly reasonable and attractive experience of beer. Who would want to see that imposed upon? Hmm? What’s that? Not good enough for some? Why? I don’t know. Not sure they do. Frankly, the knee jerk reaction has gotten to be such a matter of rote. There is a such race to post something righteous on Twitter that actual reading of the text in question seems to be optional.

Which, without getting into the bushes too deeply given how little I care about the uni-clique¹, let’s think about two things Boak and Bailey have noted lately. First, during the craft beer emo-crisis of a few weeks ago (they are coming so fast and furious that they seem to be the hallmark of 2015’s discourse) they noted of another article: “It actually made us laugh; the author writes with flair; and, unlike other pure clickbait articles (‘craft beer sucks and people that drink it are dicks’) it has an argument.” Then, last week they wrote the following in their discussion of the London-centricity of the UK’s good beer discourse:

Where there is a gap in regional coverage is, unfortunately, the blogoshire. A few years ago, beer blogging was all but dominated by Leeds. Now, Leigh Linley has taken a job in the industry and temporarily put his blog on hiatus; Zak Avery posts infrequently (though it’s always good when he does); while others have moved to other parts of the country, had children, or otherwise run out of steam. By their own admission, Birmingham bloggers Dan Brown and David Shipman are both ‘semi-retired’. And our favourite Bristol beer blog hasn’t posted since 2013.

See, it is not just that blogging is dead but as a prominent beer writer has confided this week, we lack those now who “stir the pot occasionally. Lord knows the readers could use the perspective.” Which makes me wonder.² A long time ago the happy land of beer blogging suffered an outrage – the invasion of pro writers pretending to be bloggers. We found a measure of peace. But then beer bloggers went off in a few directions in the last couple of years. Too many for the available cash decided to make a living out of it. From that we have received many interesting books and articles but we have also witnessed the rise of the mixed revenue stream writer / consultant / collaborateur / appearance fee good beer personality chasing the tail of craft. We then have also seen, as B+B said, the loss of interest by the pure amateur out of boredom at, I suppose, the now dull lock step cultish homogeneity of the scene due to the previous group separating off. And we still have those game actual professionals who actually do well thought out, critical and carefully presented writing about good beer. What a business. What a state of affairs…

Does one despair, fight the power or make pitches to the patient but not infinitely resourced opportunities for a beer writing cheque? Not sure other than I am sure it is all more to be pitied than scorned. By the way, I hope you disagree…. which would require you to make up your mind independently and not follow someone else’s agenda like a drunken lemming. See what you can come up with. Make Stonch proud.

¹ Which reference may actually qualify me as a “clique baiter”… neato …

² See Mr. Chimp Head up there? That is the “Al is wondering” icon if you haven’t picked that up yet.

Al And Max Theatre Presents: “Sandwich Tongs!”

paulsbar2

The scene: It is later in the afternoon on a Saturday in summer. Alan sits on a stool hunched at the dark end of the bar back near the hallway to the bathrooms. His face is bathed in the blue glow of the iPhone screen into which he stares. The bar room is busy but he does not notice. Only his fingers move across the little screen. An nearly empty pint glass sits by his right hand.

BARTENDER: Another?
ALAN: Sure, Curator. Same again. Large glass, please.
BARTENDER: (pours beer sets down pint glass two thirds filled) Remind me why do you call me that?
ALAN: (looking up) You don’t really care, do you?
BARTENDER: Not really. Just makes you sound a bit weird and pompous.
ALAN: (face in screen again) Better me than you, brother… (mumbles to himself as he thumb types) Sandwich tongs! Yes! That’s it. (makes little snorting sound.)
BARTENDER: What?
ALAN: Nuttin’.

Alan sits up, stretches and drains half his two-thirds of a pint of something strong and brown and Belgian.

ALAN: Was Max in today?
BARTENDER: (pausing to think for a second) Nope. Not that I can recall.
ALAN: (draining half remaining half of his two-thirds of a pint, digging for his wallet) Who’s playing tonight?
BARTENDER: Against El Glorioso?
ALAN: Yeah.
BARTENDER: No idea.
ALAN: You, you are a beautiful man… (stands up, drains his glass) Catch you later!

Exit
CURTAIN

Sad News Of The Loss Of A Great Guy

scoop1I have been on the road all day so am just seeing now that one of my favorite beer bloggers, Simon “Reluctant Scooper” Johnson of England, has passed away far too young. That’s my favorite of the portraits of himself he posted over the years. I never met Simon but we talked now and then through emails, tweets and blog comments. I completely enjoyed his writing. His optimism, bimbles and – perhaps more than anything else – his sheer interest and joy in so many things. And his humour. Here’s his bio:

A bloke who likes beer. What, you want to know more? OK. Ex face-painting clown, lives in the English Midlands, works with data, loves pork pie, hates couscous. Married with one barbecue. Knows some brewers and publicans. And politicians. And, ahem, “characters”. Has written for papery stuff like Beer (the CAMRA quarterly magazine), Gin & It (UK drinks journal) and Beeradvocate (US beer magazine) but is still holding out to be the pub reviewer for Country Gentleman’s Pig Fertilizer Gazette.

Not sure many others could have pulled off the craft rope post or levened it with a bit of meaning as he did. And he thought to give thanks, too. He loved Orval. He helped with the grunt work of the OCB wiki. A friend has posted photos of how he spent last Saturday with Simon, goofing around. His sense of infectious fun came through in everything he wrote. You know, were this rotten news today to turn out to be a massive wind up of us all on his part I would think it a classic. But it isn’t. It’s just rotten sad news.

His blog can be found here and responses to the sad news can be shared on Twitter under the hashtag #RIPscoop. My thoughts are with his family and friends.

“The Art Of Beer Alchemy” By Chas Chumley

Just in case there is anyone out there named Chas Chumley, I should explain. A couple of decades ago, The Kids in the Hall had a very brief skit of a man walking down the street in a leisure suit. He had a spring in his step and was winking, nodding and pointing at the people with a certain zest. He was, the skit went, zim-zam-zoodlin’. He was, in fact, a zim-zam-zoodlin’ sorta guy. For some reason I can’t recall, that sort of guy got dubbed Chas Chumley. Pretty sure the name was not in a skit but in our house Chas stuck.

Chas is a man with certain capabilities. He reminds me of the confidence that you can draw from Everyday Drinking – The Distilled Kingsley Amis which came out four years ago. In that anthology of earlier essays, Amis gave household hints on how to save money when entertaining guest by controlling what was in the liquor cabinet and the punch bowl. Given the news in The New York Times about how certain brewers are working to increase the price of your good beer, I wondered what would happen if the combined the confidence of Chas, the wizardy of Amis and applied it to the cause of good beer at an affordable reasonable price. Here is what I came up with for starters:

⇒ Start with a quality base beer. Last night, I opened an imperial stout that cost $4.95 for 500 ml. It was excellent and part of its excellent was the lack of those added flavours inserted into the swankier imperial stouts the cool kids buy. You may find one to your liking for an even more modest price.

⇒ Learn how to cork a champagne style 750 ml bottle. Get a home corker like this. Go in on it with friends and the costs per bottle plummet.

⇒ Think of the added flavours found in large format beers pushing the $30 range as notes that can be added in the form of home brewed teas or syrups. Need an earthy note? Add a quarter teaspoon of water that has had your best compost soaking in it. Need a rustic dark chocolate thing in there? Buy 50 cents of chocolate malt, soak in some of the base beer for a day in the fridge and draw off a touch as needed.

⇒ Control the alcohol content. Depending on the strength of your base beer, a eyedropper or turkey baster worth of neutral alcohol carefully measured and added with care will help you reach your target. But get creative. Need that popular bourbon note, too? Add a drop of Maker’s Mark. Need a sour twang? Add a sixteenth of a bottle of Orval for mere pennies. Remember: a little goes a long way and saves you money.

⇒ Finally, rely on the power of aging. Blending your own deluxe imperial stouts at home may leave them with rough edges that time can heal. Burying the bottles in a back corner of the basement or even the garden will add that mellowness that is a mark of a fine bottle with a double digit price.

This should work. Years ago, Joe the Thirsty Pilgrim and I discussed the possibility of home lambic and gueze blending given the phenomenal news that one can actually buy bulk Girardin lambic by the ten litre jug for peanuts. The same principle applies to, say, those double imperial stouts with added cheddar, the new Cheerio infused DIPAs or any of the other fancy and expensive strong beers with flavours added showing up on your beer store shelf. Who knows? Maybe in your jurisdiction, this sort of blending could be legal for your favorite bar, too. House blend swank deluxe. Consider the possibilities. Share your household hints for better entertaining in the new style. Chas is listening. Chas cares.

Having A Go At Beery Long Writing With Max

I have a few things burbling away. First in line, as you know, Albany ale needs to be properly addressed – especially given Craig’s more detailed research and clearer organization of the topic. Having stumbled upon the forgotten center of brewing of America before the lager invasion, it’s worthy of a proper job. But I had a rotten 2012. Things got in the way of good intentions and an even better topic. Time passed. Colds and flues came in and out of the house. The cat died. And I watched as Boak and Bailey gave hints that they were doing some long writing about beer in post-WWII Britain. Funk deepened. Not that I have lusted for authorship but there are bigger ideas than a blog can capture.

And, there is the opportunity to write in a format that is not only longer but… weirder. I was thinking of something mixing both Lawrence Stern’s Tristram Shandy of the 1760’s with The Compleat Angler of 1653 with Dada and Duchamp added for good measure. Which naturally made me think of the man with the biggest drinking vessel I have ever seen. Surrealistically large. Max, the Pivni Filosof takes up the story:

I must say we are both very excited with this. We’ve been exchanging e-mails like two long distance lovers (minus the raunchy pics, fortunately) in order to give a shape to this project. It’s still too soon to say how long it’ll be or when it’ll be ready. What we are sure of, though, is that it will be something completely different to anything that’s so far been written about beer. The topics we are going to deal with, well, I guess those that follow our blogs can pretty much figure them out, and they will all be wrapped in a fun and perhaps rather surrealist narrative. The first words have already been smithed, the journey has just begun. We’ll see where it takes us. Be ready.

Not sure I am ready. But I do look forward to discovering how not ready I am. Especially the footnoting. I am hoping one will be scratch and sniff. A Kindle can do that now, right?

Is There Anyone More Interesting Than Simon H Johnson?

simon1I like helping people. Say what you like, I am a people person at heart. I helped people today. I have been helping people so much this week, I have snapped at an old pal in my business life and been living on five hour sleeps. I made a lamb sausage curry tonight, too. So it is with some discomfort but for more giggles that I read Simon’s post today entitled “Reluctant Scooper regrets that…” about his regrets over not being able to respond to all the demands made of him including regrets that he can’t:

– read your blog just because you tweeted me to do so in BLOCK CAPITALS
– write 500 words for free in the next two hours for your magazine because the writer you usually pay to do it has got delayed at an airport with no wifi / is face-down in a vat of custard / has caught VD
– recycle your press release into an “innovative yet commanding” blogpost
– do any kind of RT / Like / +1. Even if you say ‘please’. Even if you didn’t ask in Comic Sans. Because you asked for it
– attend your bar opening which is three hundred miles away. On a Tuesday night. With 24 hours notice. Because all the proper beer journos have got gastroenteritis. Or a better offer…

It does remind me of my latest policy update. It appears that Simon has a lawn, too, but he is able to sum up the point of beer blogging succinctly with a “[i]f it isn’t for shits & giggles, what to we do it for?” Perfect. Exactly. This week I have been working through Shakespeare’s Local by Pete, perhaps his real breakthrough book. I have assisted with comments on the draft of another book. I got 16 beers worth of samples dropped off. I helped a household of seven stay sane. I thought a lot about Albany, NY in the 1600’s and how it is just possible they were exporting beer out into the larger Dutch West Indies colonies. I drove to Ottawa and back Thursday night. I worked at my job, too. I was told there was “a bunch of young beer people who follow you questioning your relevance to your face” and knew how important it was to not give a rat’s ass in any way whatsoever.

There is so much fun in all of this. So many shits and giggles. Why bother with the rest?

Why Do Names For This New Beer Style Kinda Suck?

Forget the question of whether styles are real and essential. Forget the question of whether beer styles have been accurately described and traced historically. The real issue is that the names of beer styles are a mess and cause consumer confusion. Andy raises the question of the name of one black hoppy brew and seeks resolution for this very good reason:

Well, I believe that styles are important, if for no other reason than consumers can have some reasonable understanding of what they might be getting when they select a certain beer. It is in the hopes of creating some logical détente that I humbly offer the following suggestions for resolving this seemingly intractable debate.

He then goes on to ask us to choose from a number of choices that have been bouncing around beer nerd circles like Black IPA, India Black Ale, and Cascadian Dark Ale. There is only one problem. They all suck as names. Let’s be clear. They aren’t related to India and they aren’t pale, as Andy notes, but also no one outside of the Pacific NW actually knows what “Cascadian” really means. Plus, while the picture of me from 1992 shows I have a great long love of the Vermont Pub and Brewery and the work of the late Greg Noonan, the idea of calling it “Noonan Black Ale” suffers from the same problem, needing to know some sort of back story. Also, there is a minor sort of beer – perhaps not a style at all – that you see from time to time called Dark Ale. What’s it taste like? Dark? That’s like something tasting ice cold.

We can do better. We can make sense. If the point of the name of the style is to inform let’s get to the point. The beer is black and it is bitter. Keep it simple. So call it Black Bitter. I might even try the stuff if it was called a name as swell as that.¹

¹Plus it already comes with its own 70s rock tune for the ad campaign. Just have to change the words a bit: “Whoa-oh Black Bitter! Bam-a-lam!!!” And, yes, I want credit.

The Anonymous Brewers Speak: Rating The Raters

anonbrew2aFrom Alan: Recently I was contacted by a brewer who wondered if he, too, could write for A Good Beer Blog. Sure, no problem I thought. If Knut and Travis can, why not a craft brewer? But the brewer wanted to do it under the cloak of anonymity. I wavered. I wondered. I let it go for a while. Brewers usually stay silent like the one to the right. Then, quite a while later, unbeknownst to the first, I got a message from another brewer a world away asking for exactly the same thing. I knew then that there was a venue needed. A way for brewers to share what they really felt. So, from time to time they, too, can post here and share their thoughts. This is the first, a message from someone I will call Brewer A.¹ Please feel free to comment as you would in response to any post.

Well, how to get started? Sites like R(H)atebeer.com are a thorn in the side for many brewers. They are dominated by a handful of posters that don’t reflect the opinion of the general public. As with most critics they go off half cocked and I think often fully pickled. They pretend to know grain and hop varieties that they feel were used in a certain beer. I have seen the same poster rate the same beer twice in the same day and give it very different reviews. Hiding behind the mask of anonymity (like I am now) instills false bravery into these fellas (mostly boys but not all.) I have witnessed raters backing up a certain opinion to follow later in the same paragraph with “but I have not tried it yet.”

These raters looking to increase their numbers will will gather at fests to collect single mouthfuls of a new beer in the same way they once collected mint condition action figures. No need to engage the brewer or enjoy the beer for the sake of it – just get “Han Solo in the original packaging” and never open it up.

This involves further discussion. Maybe nine RateBeer guys and I could split a six pack and talk.

¹Stan’s point is excellently made: it’s Secret Brewer XJ17 from now on.