Is This One Way Big Craft Might Be Dying?

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There is nothing more certain about the brewing trade more than the history is defined an extraordinary limited set of patterns. Those who think that the owners of big craft breweries are special, well, know nothing about the rise of lager in the late 1800s as a premium even healthy drink – and know nothing about the rise of Albany Ale from central New York in early the middle third of the 1800s or the rise of Taunton Ale from southwest England as probably a premium even healthy drink in the last quarter of the 1700s. I suspect Northdown Ale was the premium even healthy drink in the lower Thames valley in the third quarter of the 1600s, too. There are, in fact, only a limited number of things you can say about beer to make people buy it other than that it’s tasty, cheap and gets you a tremendous buzz. They are: (i) it’s premium and (ii) it’s healthy. Check out social media today. The spin doctors are still at it. That quote up there? That is from the fabulously fabulous Dr. Richard W. Unger of UBC. More particularly, it is from his essay “Beer: A New Bulk Good of International Trade” in the book Cogs, Cargoes and Commerce: Maritime Bulk Trade in Northern Europe, 1150-1400. It’s actually the ending. Sorry. Spoilers. It reminds me of craft. Or rather big craft.

Just at the moment, big craft is going through a time of change that is not unlike what happened to the beers of Hamburg in the latter 1400s and early 1500s. Hanseatic Hamburg’s hopped beer as a technology went through an era when it was considered premium, rare and difficult to make. Roughly from 1250 to 1350. Neighbouring markets raised import duties to keep it out or just enough to equalize the cost with local producers. Because Hamburg during that time was the greatest brewing center in the history of beer. 42% of the workforce was involved in brewing. 15% of all Swedish exports were hops sent to the breweries of Hamburg and its allies. Read ye some Unger if you have any doubts. These trading communities had their own warships and a trust based commerce that overcame North Sea and Baltic piracy and storm. A commercial empire. And it all went away. At least the brewing did. They switched to trading in the ultimate beer concentrate – grain.

Here in Canada we are undergoing much more accelerated change at the moment. The collapse of the oil market and the sad performance of the Canadian dollar against the American version means no one in their right mind is even thinking of buying US craft beer either by a quick flip over the border or as an import. Yet there are around 550 craft brewing kettles in the land. As a result, while I can buy 2 litres of Pilsner Urquell for 10 bucks and decent Ontario craft for maybe 12 bucks the equivalent volume of beer in a six pack of fairly pedestrian Sierra Nevada Pale Ale is selling for a silly $15.50 and will likely soon cost more given our new 68 cent dollar. Who needs it? Few if the stock that sits on the shelves is any indication.

This is an accentuated version of what is happening in the US itself. Being well north of 4,000 breweries in the US means fans of good beer in the US are no longer dependent on those Hanseatic Hamburgers of big craft who ship coast to coast. People are making their own better local beer now just as the Netherlands did around 1450 and England did starting in 1520. Big craft is losing sales just as its handmaid bulk cider is. Who needs it? If you are looking for something rare and interesting – premium and maybe even healthy – who needs to go to a grocery store or gas station shelf to buy the beer trucked in from out of state? Fewer and fewer.

The economies of scale in good beer are having their way with the market. Not large scale. Small scale. The era of the great white male multi-millionaire brewery owner is over. The nameless nimble newbie hoards have learned the tricks of Hamburg, leaving the old fests cancelled and the old men the option to sell out, shut down or sit around wondering what happened. Same as it ever was.

The Spectator: A Peek At London Society 1711-1715

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Martyn made a very important observation the other day in the comments:

…coming-of-age ales were certainly being brewed then, and such brewings look to have increased over the next 40 or more years, though that may just be an artifact of the increasing number of newspapers being published.

We are slaves to records. As I have noted before, I am very irritated by records. It is not just that I am subject to the decisions of what gets scanned from the pool of records. I am dependent on what was recorded in the first place. It is important to appreciate that it is astoundingly good to be able to find newspaper ads from New York in the 1750s not just because the newspapers are that old but because, in as real a sense, they are that new.

Newspapers only come into being in the sense we know them today in the first half of the 1700s and, really, at the latter end of that era. One of the best of the early English periodicals considered a daily newspaper was, as any one who studied English Lit should know, The Spectator published by Steele and Addison in the first half of the 1710s, the point where last of the Stuarts under Queen Anne meets the first of the Georgians. Through The Spectatorthey explored Enlightenment values as well as meaning of their toy, the possibilities of the medium. Fortunately, we can explore their explorations as the entire thing has been put on line at Project Gutenberg with an extremely handy key work topical index. As with resources like the scans of New York newspapers I have been digging through in the last two months or the searchable databases of the law cases found in the English Reports or the proceedings of the Old Bailey online, we are both grateful for and limited by the work of the good people who select which records to scan for public use.

Unlike those other databases, however, The Spectator was not particularly geared to the tastes or describing the habits of the beer-drinking end of contemporary society. The dedication to the first issue of the journal to The Right Honourable John Lord Sommers, Baron Of Evesham states that it “endeavours to Cultivate and Polish Human Life, by promoting Virtue and Knowledge, and by recommending whatsoever may be either Useful or Ornamental to Society.” Still – and as something of a great-grandparent to Tom and Bob a century later – there was an interest in describing the world of London which lay before them even as they evoked classical poetry in the search for a higher ethical lens through which to view it. In doing so, they did make some observations of the beery life. In issue no. 436 from Monday, July 21, 1712 we read about a visit to…

… a Place of no small Renown for the Gallantry of the lower Order of Britons, namely, to the Bear-Garden at Hockley in the Hole1; where (as a whitish brown Paper, put into my Hands in the Street, informed me) there was to be a Tryal of Skill to be exhibited between two Masters of the Noble Science of Defence, at two of the Clock precisely.

It is not a boxing match. It is a duel, a sword fight, the challenger stating in accepting the opportunity that he was only “desiring a clear Stage and no Favour.” The space has a pit and galleries. It is packed with humanity, gawking and flinching with every slash and wound. There are no references to drinking but a footnote leads to a description of the venue:

Hockley-in-the-Hole, memorable for its Bear Garden, was on the outskirt of the town, by Clerkenwell Green; with Mutton Lane on the East and the fields on the West. By Town’s End Lane (called Coppice Row since the levelling of the coppice-crowned knoll over which it ran) through Pickled-Egg Walk (now Crawford’s Passage) one came to Hockley-in-the-Hole or Hockley Hole, now Ray Street. The leveller has been at work upon the eminences that surrounded it. In Hockley Hole, dealers in rags and old iron congregated. This gave it the name of Rag Street, euphonized into Ray Street since 1774. In the Spectator’s time its Bear Garden, upon the site of which there are now metal works, was a famous resort of the lowest classes. ‘You must go to Hockley-in-the-Hole, child, to learn valour,’ says Mr. Peachum to Filch in the Beggar’s Opera.

Ray Street still exists. Sounds very much like the area around London’s Golden Lane from about the same time. At the other end of the social scale and more often frequented by the regular readership of The Spectator was the club. In the recent post on Georgian mass drinking, I referenced the coming of age celebrations for the twenty-first birthday of Charles Watson-Wentworth, 2nd Marquess of Rockingham. Another thing he did on reaching that milestone, other than unleashing 10,000 hangovers, was to join clubs and in particular White’s, the Jockey Club and the Royal Society. In issue No. 508 from Monday, October 13, 1712, The Spectator – which are described in general in issue no. 9 – dealt with a certain problem one found at these gatherings often held in otherwise public spaces, the Tavern Tyrant:

‘Upon all Meetings at Taverns, ’tis necessary some one of the Company should take it upon him to get all things in such order and readiness, as may contribute as much as possible to the Felicity of the Convention; such as hastening the Fire, getting a sufficient number of Candles, tasting the Wine with a judicious Smack, fixing the Supper, and being brisk for the Dispatch of it. Know then, that Dionysius went thro’ these Offices with an Air that seem’d to express a Satisfaction rather in serving the Publick, than in gratifying any particular Inclination of his own. We thought him a Person of an exquisite Palate, and therefore by consent beseeched him to be always our Proveditor; which Post, after he had handsomely denied, he could do no otherwise than accept. At first he made no other use of his Power, than in recommending such and such things to the Company, ever allowing these Points to be disputable; insomuch that I have often carried the Debate for Partridge, when his Majesty has given Intimation of the high Relish of Duck, but at the same time has chearfully submitted, and devour’d his Partridge with most gracious Resignation. This Submission on his side naturally produc’d the like on ours; of which he in a little time made such barbarous Advantage, as in all those Matters, which before seem’d indifferent to him, to issue out certain Edicts as uncontroulable and unalterable as the Laws of the Medes and Persians. He is by turns outragious, peevish, froward and jovial. He thinks it our Duty for the little Offices, as Proveditor, that in Return all Conversation is to be interrupted or promoted by his Inclination for or against the present Humour of the Company.

Dear God in Heaven, a prig of the highest order. A curator. A beer communicator. Who knew such things were suffered across the centuries? The publishers were clearly against such things and in issue no. 201 from Saturday, October 20, 1711 wrote about temperance at a point in history closer to the Puritans than the Victorians, setting the scene in this way:

It is of the last Importance to season the Passions of a Child with Devotion, which seldom dies in a Mind that has received an early Tincture of it… A State of Temperance, Sobriety, and Justice, without Devotion, is a cold, lifeless, insipid Condition of Virtue; and is rather to be styled Philosophy than Religion. Devotion opens the Mind to great Conceptions, and fills it with more sublime Ideas than any that are to be met with in the most exalted Science; and at the same time warms and agitates the Soul more than sensual Pleasure…

Interesting stuff, such putting of passion in its place – the emotions of a child. Thoughts on temperance as we understand it and which get fairly specific about drinking were further developed in issue no 195 from just a few days before on Saturday, October 13, 1711:

It is impossible to lay down any determinate Rule for Temperance, because what is Luxury in one may be Temperance in another; but there are few that have lived any time in the World, who are not Judges of their own Constitutions, so far as to know what Kinds and what Proportions of Food do best agree with them. Were I to consider my Readers as my Patients, and to prescribe such a Kind of Temperance as is accommodated to all Persons, and such as is particularly suitable to our Climate and Way of Living, I would copy the following Rules of a very eminent Physician. Make your whole Repast out of one Dish. If you indulge in a second, avoid drinking any thing Strong, till you have finished your Meal; at the same time abstain from all Sauces, or at least such as are not the most plain and simple. A Man could not be well guilty of Gluttony, if he stuck to these few obvious and easy Rules. In the first Case there would be no Variety of Tastes to sollicit his Palate, and occasion Excess; nor in the second any artificial Provocatives to relieve Satiety, and create a false Appetite. Were I to prescribe a Rule for Drinking, it should be form’d upon a Saying quoted by Sir William Temple; The first Glass for my self, the second for my Friends, the third for good Humour, and the fourth for mine Enemies. But because it is impossible for one who lives in the World to diet himself always in so Philosophical a manner, I think every Man should have his Days of Abstinence, according as his Constitution will permit.

Sensible advice. And, as you will note, one that is pretty much in line with the best sort of recommendations today. I will trawl through the many issues and see if I can come up with any more timely references. In the meantime, remember: the fourth for mine Enemies. Excellent advice.

Some Uses Of Beer In Early 17th Century Newfoundland

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Richard Whitbourne is one of those guys probably a few people know a whole lot about but a whole lot of people know nothing about. He fought against the Spanish Armada in 1588 and then spent the next thirty years of his life involved with the Elizabethan whaling fleets off and, later, colonization of Newfoundland. He served as Governor for a time and also held the first court of justice in North America in 1615. And he wrote a book. About Newfoundland. He wrote a book , A Discourse and Discovery of Newfoundland, about Newfoundland in 1620 which contained a few interesting references to beer. Because it’s not like you came here to read about Newfoundland history, right? Well, let me tell you it’s good for you so listen up. First, in a section titled “Herbs and flowers both pleasant and medicinable” he states:

There are also herbes for Sallets and Broth; as Parsley, Alexander, Sorrell, &c. And also flowers, as the red and white Damaske Rose, with other kinds; which are most beautifull and delightfll, both to the sight and smell. And questionlesse the Countrey is stored with many Physicall herbs and roots, albeit their vertues are not knowne, because not sought after; yet within these few yeeres, many of our Nation finding themselues ill, haue brused some of the herbes and strained the iuyce into Beere, Wine of Aqua-vita; and so by Gods assistance, after a few drinkings, it hath restored them to their former health.

One interesting thing about this advice is how the straining of the juice of herbs into beer is something our pal Billy Baffin and his crew did four years earlier on the shores of Hudson Bay when they boiled “scuruie grasse…in beere.” I trust you will be doing likewise when scurvy next strikes. In addition to health matters, in a later section he wrote about the economics of the Newfoundland enterprise including how beer played a role:

And this certainely, in my vnderstanding, is a point worthy of consideration, that so great wealth should yeerely be raised, by one sole commodity of that Countrey, yea by one onely sort of fish, and not vpon any other trade thither, which must needes yeeld, with the imployments thereof, great riches to your maiesties subiects: And this also to bee gathered and brought home by the sole labour and industry of men, without exchange or exportation of our Coine, and natiue Commodities, or other aduenture (then of necessary prouisions for the fishing) as Salt, Nets, Leads, Hookes, Lines, and the like; and of victuals, as Bread, Beere, Beefe, and Porke, in competent measure, according to the number and proportion of men imployed in those voyages.

As noted a few years back, it is not necessarily the case that all you needed was to drop off the supplies and take away the fish as by the late 1500s there were autonomous groups of masterless men on the Newfoundland coast likely brewing their own beer while fishing and trading dried cod for Spanish wine and other luxury items. But Whitbourne is writing to promote the plantations for investors so wouldn’t want to note these sorts of vagabonds living, you know, free lives. Moving on and keeping the reader’s eye on the potential rewards of investment, in another section mentioning beer he tells more about what was required to bring colonists over and the benefit of leaving them to over-winter on the coast:

The allowance of victuall to maintaine euery sixe men onely, to carry and recarry them outwards bound and homewards, is sixe hogsheads of beere, and sixe hundred waight of bread, besides beefe and other prouision; which men, when they saile to and fro (as now they vse) doe little good, or any seruice at all, but pester the ship in which they are, with their bread, beere, water, wood, victuall, fish, chests, and diuers other trumperies, that euery such sixe men doe cumber the ship withall yeerely from thence: which men, when the voyage is made, may be accounted vnnecessary persons returning yerely from thence. But being left in the Countrey in such manner, as aforesaid; those parts of these ships that leaue those men there, that are so pestered now yeerely with such vnprofitable things, may be filled vp yeerely with good fish, and many beneficiall commodities, for the good of those Aduenturers that wil so settle people there to plant.

So, a hogshead a man and a hundred pounds of bread for the same per trip. But if they are left on their own and not travel back, the ships can be filled up with cod. And what was the thing stopping people from doing that? The cold. He wrote about the cold and the sort of people who should be sought out for the colonial endeavor:

Now if such men, when they come from thence, that haue but little experience of the colde in other Countries; neither take due obseruation of the colde that is sometime in England, would listen to men that haue traded in the Summer time to Greeneland, for the killing of Whales, and making of that Traine oyle (which is a good trade found out) and consider well of the abundance of great Ilands of Ice, that those Ships and men are there troubled withall at times, they would thereby bee perswaded to speake but little of the colde in New-found-land: yet praised be God, seldome any of those Ships and men that trade to Greeneland, haue taken any hurt thereby…. I doe conceiue, that it is but a little needlesse charie nicenesse vsed by some that trade there, that complaine any thing of the cold in that Countrey, by keeping themselues too warme: which cold (I suppose) some that haue bin there, may feele the more, if they haue beene much accustomed to drinke Tobacco [sic], stronge Ale, double Beere, or haue beene accustomed to sit by a Tauerne fire, or touched with the French disease, such peraduenture may, when they come to a little cold, wheresoeuer they bee, feele it the more extremely then otherwise they would.

Which is another way of saying only sooks can’t handle whaling off Newfoundland in the early 1600s. You mommy’s boys of like to sit by the tavern fire sucking on strong ale or double beer? Same as it was in 1378. Wastrels. Don’t bother. Can’t handle it. Everyone else? There’s money to be made if you can just suck it up a bit. I even cut out the bit about how it is no different than when the “Gentlewomen in England doe the colde in their naked bosomes, neckes and faces in the Winter time“!! A real man doesn’t suck on his double beer by the tavern fire. He’s off to Newfoundland to make his fortune.

What I like about this is how beer is used by Whitbourne, tucked here and there to make his rhetorical arguments. And Elizabethan whaling 200 years before the ship that led to the writing of Moby Dick. That’s pretty cool, too. Yet even then it was not new. The Basques had been doing this for three generations or more before Whitbourne had written his book. Forty-five years earlier, Martyn Frobisher had mined ore well to the north of the whaling grounds. What was different now was the call out to take up the opportunity. It was not an expedition to the edge of the Earth anymore. It was just a reason to step away from the tavern fire.

Another Candidate For First Beer Downed In North America

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Martin Frobisher. He was taking a group of miners to what later gets called Baffin Island¹ in the Canadian high Arctic to dig for ores. The image is from The Three Voyages of Martin Frobisher, a book from 1938 that reprints the 1576-78 journal of crew member George Best along with other records. It is very likely that this is not of the first beer in any respect. Almost certain. Because it is from the second of the expeditions. The 1576 expedition had five tons of “beare” listed amongst the “furniture” – as in things furnished – for the voyage. So it’s nearly the first… maybe.

The thing I thought I would find as I have seen elsewhere was barrels of malt and hops being shipped over. I’ve seen it on Newfoundland’s shores about twenty years later as well as in Hudson Bay a century later. But this was no crew of masterless West Country men salting west Atlantic cod or factors left to overwinter to trade in northern furs. Nope. Frobisher’s crew was funded by Earls, Countesses and Lords to the tune of 50 to 200 pounds each. The Queen’s Majesty herself threw in a rounded thousand. There was a surgeon on board as well as four tons of cheese. Almonds and raisins plus two firkins of prunes. Just in case. They are living in style. There is both Malmsey and sack, for heaven’s sake. That would now be described as Madeira and sherry respectively.

A gallon of beer for each man each day. Likely downed in wooden tankards like these. A gallon. That is the equivalent of twelve 12 oz or 350 ml bottles a day every day. In 1576, it was two pounds two shillings for a ton of beer but two pound five shillings in 1577. Seven percent inflation over one year is unlikely. Maybe a better grade of beer? Not a lot of detail of the life on shore in the accounts. Just interaction with the local Inuit as well as the work gathering of tons of ore. Each group seemed to appear pretty silly to the other.

¹… because our lad Billy Baffin isn’t even born until around 1584.

Albany Ale: Beer Rewarded Loyalty Against New France


A month or less to go for the delivery of the Albany and Upper Hudson Valley beer history and Craig and I are putting on the almost finishing touches. One difficult stretch was the first two-thirds of the 1700s as, basically, the same families kept brewing and – surprise – got richer generation by generation. Fortunately, a war broke out in the middle of the century to spice things up. I had presumed that the only news would be about the suspension of brewing as that is what war does… among other things. But then I came across this in his papers:

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These are accounts from William Johnson, the 1st Baronet of New York and a personal favorite of mine. Near my work there are two streets, “William” and “Johnson” which commemorate the guy whose son helped settle our fair city. But that was after the war after the one just begun when these accounts were noted in 1755. In 1755, the Mohawk, the British and the Dutch were all united against New France and its plans for invasion from the north. In the defense of the empire, Billy Johnson did everything he could think of including, apparently, shelling out beer.

I had known he was a beer buyer but not like this. Names like Hendrick Fry appear in these accounts, some the same as names that appear over a decade later in the lists of members in the Masonic Lodge at Albany. The accounts show how barrels of beer were used to retain and reward loyalty with the Mohawk allies in the summer leading up to a campaign at the south end of the Champlain valley when Johnson took on the French and kept them from marching farther on to Albany.

The last image on the right is interesting. It makes passing reference to one Barent Vrooman. Vroomans were a Dutch brewing dynasty who, like their fellows, expanded from the Hudson valley into Schenectady in the late 1600s and then into the western stretches of what was then called Albany County in the first half of the 1700s. Barent the brewer died in 1746 so this must be a nephew or a cousin. In any event, Johnson seems to have sent him something more useful than beer. He sent a Mohawk warrior to guard him.

Ontario: 1600’s Hudson Bay Company Arctic Ale

image_thumb83So, we are working through the final draft of the history of beer in Ontario and I realize something has been staring me right in the face for quite a while now. Here is the passage in question:

The early ships’ crews considered its beer of great importance and even survival. In 1668-69, the crew of the Nonsuch over wintered on the James Bay coast and reported upon their return:

…they were environed with ice about 6 monethes first halting theire ketch on shore, and building them a house. They carried provisions on shore and brewd Ale and beere and provided against the cold which was their work…

See what I missed that was sitting right before my eyeballs? They brewed ale and beer. The news was reported in issue 408 of The London Gazette, too. Not that they made both ale and beer but that they survived a winter in the Canadian Arctic. The Nonesuch was small and tough, custom picked to both survive the trip to the edge of the known world and be hauled out of the water to avoid the crush of ice. Only 53 feet long, a replica can be found in a museum in Manitoba. Manitoba? Yes, well, after the British Parliament’s Canada (Ontario Boundary) Act of 1889 introduced a boundary that divided the former Rupert’s Land that included the watershed of the big bay, including much of what became Ontario’s north.

Got it? Wonderful. But let’s get back to the point. They made two things to drink. Two fermented beverages. Why? You are stuck in a situation that may as well be the dark side of the moon, you have cleverly brought a survival space pod as well as sufficient supplies (think food in tubes) to make it though the six months of frozen horror… and you make two types of booze? Why the heck do you do that? Well, just a century and a generation before the voyage, the benefits of ale was described in 1542 by the physician Andrew Boorde in his book A Dyetary of Helth. The key was conveniently referenced by Martyn this week: “Ale for an Englysshman is a naturall drynke.” Yet he is also the man who wrote:

If it do come by an hurt in the head, there is no remedy but pacience of all partes. If it do come by debilite of the brayne & head, drynke in the mornynge a dyshe of mylke, vse a Sirupe named Sh’upus acetosus de prunis, and vse laxatiue meates, and purgacions, if nede do requyre, and beware of superuflous drynkynge, specially of wyne and stronge ale and beere, and if anye man do perceuye that he is dronke, let hym take a vomite with water and oyle, or with a fether…

….so it is hard to know what to believe. Especially if you remember what Pepys said folk on ships got up to when they were on the ale on April 30th, 1660:

After that on board the Nazeby, where we found my Lord at supper, so I sat down and very pleasant my Lord was with Mr. Creed and Sheply, who he puzzled about finding out the meaning of the three notes which my Lord had cut over the chrystal of his watch. After supper some musique. Then Mr. Sheply, W. Howe and I up to the Lieutenant’s cabin, where we drank, and I and W. Howe were very merry, and among other frolics he pulls out the spigot of the little vessel of ale that was there in the cabin and drew some into his mounteere, and after he had drank, I endeavouring to dash it in his face, he got my velvet studying cap and drew some into mine too, that we made ourselves a great deal of mirth, but spoiled my clothes with the ale that we dashed up and down. After that to bed very late with drink enough in my head.

Is that what they were doing with that ale up there in the Arctic in 1668? My heavens.

“…107 Tons Of Beer And Six Tons Of Canary Wine…”

Later this summer, we are spending a few days in Baltimore. Looking forward to it in many ways including things beery… including brewing history. We know a bit about Baltimore and beer already. See, in the 1620s there was a brewery at the first Lord Baltimore’s colony at Ferryland, Newfoundland. And in their voyage of 1633-34, the Ark and Dove apparently carried 107 tons of beer and six tons of Canary wine to what would be the second Lord Baltimore’s colony at St. Mary’s City, Maryland. It would appear likely, then, that the pattern of settlement in the latter might include replication of provision seen in the former for that necessity for the community, brewing.

But can I find a list of the ships’ stores? Not a chance. There is a book The Flowering of the Maryland Palatinate from 1961 that appears to have a reference at page 15. There may even be a list of provisions in this article from the state’s historical society. But Lord Goog is either not so wicked or has not yet found a way to make a buck at displaying these full documents to me. Drag. You would think that lists of ship’s stores from early modern period trans-Atlantic sailing would be the hot item of the internets. The 1670s evidence is there for northern Canada. But Maryland? No. I blame Gen Y. I often do. I know it is easy but that’s why blaming them makes so much sense.

My Most Interesting Discovered Drinky Thing Of 2011

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This has been a year that I have thought about history a bit more than others. Canadian history for the most part. We make great mistakes in considering our own time on this land. We dismiss the First Nations. We pretend that Canada began when the current constitution was signed in 1867. But Canada has been populated for thousands of years and Europeans have been nibbling at the edges for the best part of a millennium. Vikings lived in northern Newfoundland back then. In 1674, the Hudson’s Bay Company was importing malt and hops into the Arctic. But this year I came across another couple of fact that I found most interesting in this report. It’s in the bibliography:

ROSS, L. (1980) – 16th-Century Spanish Basque Coopering Technology: A Report of the Staved Containers Found in 1978-1979 on the Wreck of the Whaling Galleon San Juan, Sunk in Red Bay, Labrador, 1565. Manuscript Report Series.Ottawa. 408.

See that? 1565. And the other thing? Staved containers. I have found West Country seasonal fishermen recorded as importing malt as part of their seasonal businesses packing salt cod for the Iberian market in the 1630s. How far before that did the practice occur? Peter E. Pope in his book Fish into Wine: The Newfoundland Plantation in the Seventeenth Century explains that there was a regular practice of travel each spring from Elizabethan England to what is now eastern Canada for this fishing trade. It is inconceivable that these men in the 1500s did not ship malt, too. That they did not pack drinks in casks for the voyage here and back, too.

But where are the records? Where are the records for Albany ale for that matter like Taylor’s brewing books? Or early Ontario beer? That’s the thing. The records. In overseeing the OCB wiki, it has already become a little bit of a jostle over which record is the one to be trusted. Yet there is the tantalizing possibility that in the later half of the 1500s on cool spring days on the Newfoundland shore, men made beer for themselves many decades before the first beer was thought made in this country. There is a phrase for those whose families went on in places like Ferryland to shift to year round residence: masterless men. Don’t you think they might have made themselves a little beer?

Book Review: The Economics Of Beer – Swinnen, ed.

oxeb1I bought this because Simon told me to. Simon said.

This book is a series of essays related to the 2009 conference of The Beeronomics Society. It says on its back cover that it “is the first economic analysis of the beer market and brewing industry” but that is just silly puffery. There have been loads of economic analysis of the beer market and brewing industry. Frankly we have been weighed down by them. Don’t make me review Tremblay and Trembaly again. Do you remember those graphs and tables?

This book is a lot like one of my favorite sets of essays, the papers from the “Cooperstown Symposium on Baseball and American Culture.” It is also a lot like Beer and Philosophy, a set of essays which included one from me on the underlying philosophy of beer regulation in Canada. What they all have in common is that they are a collection of papers tackling aspects of a general topic from various points of view. In the TEOB you will find 18 papers from the 2009 conference organized under the four topics of history, consumption, industrial organization and the new beer markets. With any luck, as with the annual baseball conference but unlike Beer and Philosophy, the followup second conference of The Beeronomics Society will issue another volume of essays reflective of the topics covered in September 2011.

So is it worth getting? For a book nerd like me, sure. I was a little uneasy with the superficiality of the first essay “A Brief Economic History of Beer” given it covered so much of time and culture so quickly. However, when I saw that there was an essay by Richard Unger, everyone’s favorite beery medievalist and Renaissance man, I was won over. And the essay “Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry” by the manical graph-huggers¹ T+T may serve as something of an update of their 2005 book. Best of all, each submission comes with its own bibliography alerting folk like me to other papers and texts that might be out there just waiting to be added to the book shelf.

Published, too, by Oxford University Press, this book is another sign that we fans of beer and brewing live in lucky times. If I have more intelligent comment after reading a bit more, I will add it in the comments. But at this point this, too, looks like a good buy for the serious beer nerd.

¹ There are seven graphs and four table in just 18 pages!!!

Your 1816 Albany Ale Update From My Home Town

 

kingstonasb1816kWe have not found more Albany ale information for a while but this is your moment of zen. Just consider what it means. There is no Erie Canal. There are rapids on the St. Lawrence all the way to Montreal. There are about 4,000 people in this town. The War of 1812 ended one shipping season before… unless it was brought by sleigh. Oh, and “Do.” does not mean dozen. It means “ditto” so those are barrels. Amazing. From the Kingston Gazette on April 27th 1816.