Category: Drinking Culture

Apparently The Beer News Heats Up When We Reach Mid-February

Happy Valentine Day. Or is it Valentine’s Day? Never sure. Me, I grew up in a florist’s household and, as a young lad, was a Netherlands-trained wholesale florist myself. So, I pretty much have burned the entire thing out of my consciousness. Watching people line up to pay $80 bucks for roses when $25 worth of fresh red tulips was the smart move gets depressing. You worried about the big macro industrial beer trade? Worry about the big macro industrial rose trade. Just sayin’.

In other VD related news, thankfully the “what beer to pair with chocolate!” story and the “how to confront your date with beer on your big day!” story seem to have both mercifully gone away. Did you see as many? It feels like something grew up, like watching your teen finally eat a damn green bean. Time to get back to a more honest, wholesome approach. Hmm… stuffed haddock imperial sounds pretty good, actually. Thanks Pam!

Other than that, as I mention above there is plenty of heat in the real news left in the last few weeks of winter. For starters, Jeff shares the news that Portland, Oregon’s seemingly perhaps formerly beloved BridgePort Brewing has shut after 35 years:

This will hurt the soul of many Portlanders. Even if BridgePort wasn’t locally owned, even if it wasn’t making interesting beer, and even if the pub had been turned into a wannabe Chili’s, it was still the oldest and perhaps most important brewery in the state. Exactly 20 years ago, we lost a monument to Oregon beer when Miller shut down the old Henry Weinhard brewery that anchored downtown. We will lose the most important remaining emblem of our brewing history when BridgePort shutters its doors thirteen blocks north of Weinhard’s.

Keep in mind one thing. This and the other closures being reported in 2019 are occurring in an economic upturn.  What will happen if the economy starts to actually wobble?

If that sort of prospect weren’t bad enough, Robin rightly blew a gasket (as did many many others) over an entirely unnecessary but utterly sexist and creepy story run in the Great Lakes Brewing News:

This post isn’t going to talk too much about beer, but it’s something related to the beer world. Primarily one of the many things wrong with it in regards to its treatment of women. No no, this isn’t going to be talking about a sexist label or a really bad PR gaffe in which a rape joke was made. This is a special kind of trainwreck.

In response, the author/editor/publisher indicated that it was all a one off satire. Problem is… there was nothing satirical about it. Also, as I was able to show via a couple of tweets, the GLBN has had a long standing habit of publishing the author/editor/publisher’s pervy creepy personal fiction for over a decade. Breweries (including Fat Head’s which has supported with advertising for years) have now begun abandoning the publication. Nice to see, by the way, someone turning the stupid immortal Calagione statement that the craft brewing industry is “99% a**hole-free” back on itself. 99% asleep at the wheel on such matters might make for more accurate math. More here at a Wednesday round up in Detroit’s MetroTimes.

Entirely to the opposite and building on his Beer 101 webcasts that mentioned last December, Garrett Oliver proved again why he is the leading spokesperson for good beer in North America when he strode upon the small screen on US broadcast morning show LIVE with Kelly and Ryan under the FeBREWary banner:

Look alive, peeps! In the green room about to appear on @LiveKellyRyan. We’re going to improve your Monday! In the meantime, the chocolate chip cookies in the green room are pretty good. The life of the modern brewmaster is a strange thing….

Discussing good beer with the authority the O.G.G.O. brings is a rare thing indeed. Placing it on a normal everyday national forum like that was almost a shock. Here is the four minute segment.

In other good news, Anchor Brewing is thriving and going union!

There are approximately 70 full- and part-time employees in the bargaining unit, spread across the Anchor’s production facility in the Potrero Hill neighborhood and its taproom, Anchor Public Taps, across the street. The brewery employs approximately 160 people total, including white-collar workers…

Video of the week: drunken horse riding in England in 1972.

Floorboard story of the week: early 1900s Danes hid brewing archives under them.

A drinks man,  the roaring boy has left us.

Graham Dineley* has posted something of a personal history of coming to beer which entirely parallels mine – 1980s home brewing along with Dave Line’s books:

My first Baby Burco on the left, on it’s third element, is now relegated to heating sparge water. In the middle is my last remaining beer sphere, Peco mash tun and demi-johns. Inside the blue sleeping bags there is 10 gallons of beer in the final stages of primary fermentation. I bought my ingredients from Hillgate Brewing Supplies in Stockport, the shop mentioned by Boak and Bailey. It must have been just after the shop had changed hands from Pollard. The man running it was John Hoskins, if my memory serves me right. I would phone in an order: “Two of page 88 please” and pick it up the next day. He would make up recipes from David Line’s “Brewing Beers Like Those You Buy”, which was a boon for a novice brewer without any scales.

A Burco! We had a home brew shop owner in Halifax that would lend out Burcos for free like a beery private librarian when you bought your malt and hops. Fabulous. And a completely different route into good beer than the authorized version would let you believe.

Speaking of rambles down the unilateral memory lane, I might be coming around a bit more to #FlagshipFebruary even if the month is long and, frankly, chores are being missed.** It’s a good measure of which memories are considered important to some – naturally I suppose given the model includes allocation of stories through the assignments. Not everyone gets to choose Sam Adams, for example. So what has week two given us? I hand’t paid much attention to  New Zealand’s Epic Ale which seems to be a clone of a mid-2000s C-hop brew. Good for the Kiwis getting a day. I’ve like most New Zealanders I’ve met. Similarly, Evan wrote glowingly on Samichlaus which is a beer I regularly pass when shopping. Racing to be the strongest beer was like being the hoppiest – a bit of a genetic dead end in good beer but still Samichlaus hangs on. Having passed between breweries, it’s a flagship in the sense that war prizes can stock a naval fleet.*** Two more weeks to go. Crickey. No suspense that SNPA will be the last one reviewed, right? Bet it gets ripped. No? You’re probably right.

Well, that’s enough for now. After last week’s update Maureen gave high praise. I am simply grateful that somebody reads this stuff. It’s all just talon sharpening for my real world life. Well… and temper tempering I suppose. Best not to ask my inner voice too many questions. Unlike Boak and Bailey on Saturday and Stan on Monday whose more cogent thoughts should set you off in all sorts of new directions. Two weeks to March! What will March stand for? What will be it’s new hashtag? We’ll have to think about that.

*Yes, indeed.
**Nothing tells you there is a bit of confusion more than GBH insisting there should not be confusion and that he/they/it are confused by it. If people only understood how smart they were they’d get over all the weirdness.
***Whose navy indeed!

 

As January 2019 Dies Off Another Set Of Beery News Is Born

A surprisingly long set of links face me in my inbox today. Folk send me suggestions all the time… well, some of the time… OK, once in a while. Honestly, for the most part to make this weekly update of the news in good beer I just email myself links as I notice a story through the week. Usually there are seven or nine by early in the week. This week, I had over twenty by Monday. And, yes, emails. So… let’s dive right in.

First off, if you are in Toronto this evening (and I will be if only passing through via VIA) you can pop over to this fabulous fundraiser for an important cause to witness some top notch curling action (like that to the right from last year) at the Beer Sisters’ Charity Hopspiel:*

On January 31st, brewers from across Ontario will gather at the Royal Canadian Curling Club in Toronto’s east end. Clad in array of plaid, denim, light-up shorts, toques and matching jerseys, 24 brewing industry teams will face-off to raise money for the Native Women’s Resource Centre in Toronto. The Beer Sisters’ Charity Hopspiel, hosted by beer writers and educators Crystal and Tara Luxmore, is in its 7th year. The event has raised over $32,000 for the centre, and the sisters hope that this year they’ll cross the $40,000 mark.

Fabulous! And at the Royal Canadian Curling Club! An actual place I am assured, not just a mid-range brand of rye whisky from the 1950s.

Next, Katie wrote a wonderful piece on heritage barley published in Ferment that explores the use of Chevallier, the darling English malting from around 1820 to WWI. I immediately started badgering her about joining my Battledore revival crusade.

Note: Victorians represented in under 1% of the graph and the most striking thing is not their habits so much as the near replication of the feat right before the economic meltdown of 2007-08. Nonetheless, a very handy set of charts and who doesn’t like handy sets of charts?

Not journalism.  Or at least not good journalism.** Just badgering. Easy enough to get a quote from someone but it usually requires letting them speak.

An clear and accurate guide to tipping in Canadian tavs, pubs and bars.

Beer Ramen. Kill me now.

Update: We’ve had an actual update on #FlagshipFebruary and I couldn’t be more grateful for the clarification:

…it is in our and the industry’s best interest if we take a moment occasionally to appreciate the flagship beers of the industry’s foundational breweries…

So, the brewery has to have continued through the good beer era and the current flagship is the brewery hallmarks to recognize. Andy Crouch wrote a wonderful dense poem of a tweet on the same topic:

Revisiting long established flagships tastes of antiquity, success, failure, unfulfilled dreams of resurrection, and ultimately nostalgia. A place in time to momentarily revisit if only to remind you how far you’ve come but rarely a place to linger long.

I noticed this statement in a piece on German brewing culture and I thought it was extraordinary for suggesting agricultural capacity of a landscape is not the governing factor in whether beer was made or not:

Alsace is on Europe’s religious faultline. Beer is often thought of a drink of the Protestant north, but the facts don’t really bear that out. Belgium, Bavaria and Bohemia are historically Catholic (even if that religious attachment has faded); only Britain, of Europe’s foundational beer cultures, is Protestant. Does this suggest beer is less Protestant than thought? Perhaps, but I also think Catholic cultures are (as you might assume) better at preservation.

Well, I suppose someone has created a jam/jelly faultline based on religion. Me, I’d suggest many western and central European brewing traditions were pretty much established before the Reformation.

The effect of the US government shutdown on the brewing trade is measurable. Why the difference in processing wines and spirits? I blame the slackers attracted to a career in the beer label branch.

Gary’s piece on Watney’s Red Barrel as experienced in eastern North America at the time contains plenty of those links to contemporary primary documents that leave you persuaded. By way of contrast, this could really be read in two entirely opposite ways:

“I actually am mystified myself,” says Jeff Alworth. He should know…

Fine. I’ve held on long enough. Let’s talk Fuller’s or at least the highlights of the discussion. Promethean Jordan found a very helpful Brexit angle on the timing based on last year’s visit. Martyn argued convincingly that the whole sale spoke of business success and a strong future going forward. Then he added a bonus history of Asahi to deal with, you know, the legitimacy issues. Jeff at distance took it as a hefty body blow and mainly sees that it poses great risk to the English cask ale scene. Boak and Bailey wrote from their semi-characteristic personal perspective, supposing they are facing another long goodbye to a treasured relationship. Matt sided with the corporate success group and then started blatantly and publicly gambling with Boak and Bailey over the matter. Pete wrote first about his lack of levelheadedness when faced with the news and then got level headed and then sorta wobbled again in the semi-revisionist Book of Genesis stuff.***

My take? First, Fuller’s has been masterful in building up its reputation with good beer conversationalists over the last ten years. Remember how fun it was when @FullersJohn started tweeting? How beer writers were brought in and got their names on the label? What is really being noticed now is how the emotional credit Fuller’s they earned through that clever outreach has been truly a rich investment. And notice how none of the commentary comments upon that even though it was all done openly and with integrity.  Second, the only constant about the beer business over the centuries has been the goal of continuous growth, merger and acquisition. Brewing has two great outputs: beer and wealth. This is just the latter being successfully served after a long stretch merrily servicing the former.

I love this tweet by Jancis R:

Never ceases to amaze me when we get messages like this: ‘We’d like to find out how to go about having our wines scored by Jancis Robinson, as well as the costs involved.’ Who charges to taste wine?

Who charges to taste beer? I know some but it would be rude to mention, no? Conversely, there is a craft beer fraudster working the US south:

“The phone rang and rang and rang…I checked the house and it was empty. The door was unlocked,” Brandon Oliver says. “His chickens were still in the backyard…about 90% of his clothes were gone…he left as if he only had six hours to leave.” Foster left his tools out at the unfinished beer garden. He and his family left town overnight.

The abandonment of the chickens is a sweet detail.

As someone with hearing that will never get any better, I really like this inordinately nice idea from a campaign under the heading Quiet Scotland:

Ever left a shop or been unable to enjoy a meal or drink because the background music has been so loud? Don’t like complaining? Try leaving one of our polite cards to get your point across.

An email went around from NAGBW HQ about the impending demise of the All About Beer web archive and I first thought it was an oddly presumptuous thing to send… and then I thought it was kind to alert me. I did not save any of my own work as anything I pitched was not dubbed worthy – which made me happy. I really hate editors and others paid to make things duller. But I did save Stan’s story How Craft Became Craft for very obvious reasons.

And, finally, let’s just watch this**** and listen to the screams of those precious darlings witnessing a part of their personal emotional foundations, the rebellious idols of their youths, being washed away out from underneath their feet:

That’s it! A big week in the contemporary detritus of good beer culture. Please check out Boak and Bailey on Saturday and then Stan on Monday for more sensible and refined responses to the week in good beer.

* For those not in the punny know, see Bonspiel.
**Which is quite another point we never explore when a writer claims the journalism label… or at least the helpful bits. Seldom the adoption of the concurrent ethics lead at that moment.
***“Sierra Nevada’s Pale Ale began life as an attempt to imitate Fuller’s ESB.” Really? How many beers is SNPA an clone of? Ballentine IPA. Burt Grant’s work. What else?
****And this, for that matter.

Another Brief Update On That Nagging Beery Bristol Question…

What a time to be a beer blogger. So sad so few of us are left to have all this fun! Do I speak of the switch in ownership of a beloved British brewer? The last try or dry of this the first month? No, it’s that idea of when did hopped beer really was brewed or showed up in and, then, was shipped out from British ports as a recognized commercial product.

I have happily read through and even negotiated electrical interconnection agreements. One lawyer more experience gave me the best advice early on. You have to obey the electrons. Similarly with history. It is not just that you need to get the facts straight. You need to obey the chronology. So, if I am being obedient, I need to know that hopped beer was in the ports and that ships were leaving the port in something like that order.

All of which is to say that it was very good to come across the paragraph to the right in 2002’s England and the German Hanse, 1157-1611: A Study of Their Trade and Commercial Diplomacy at page 81 where  beer is described as “the new drink promoted aggressively by north German merchants in the late fourteenth century.” And it is beer being delivered, granted in small quantities, in London. The 1384 shipping record being mentioned is 17 years earlier than the 1401 shipment to Hull on the Elyn I mentioned last time. Which is good. And which sort of indicates to me what is logical – hopped beer showed up as a finished product before hopped beers were brewed domestically.*

As part of scratching at this itch, a bought a copy of The Widening Gate: Bristol and the Atlantic Economy, 1450-1700 on eBay which proved to be a helpful step in clarifying another record mentioned last time, the one about the two brewers apparently referenced in the alien subsidies. I had no idea what the subsidies were but, care of this helpful guide, starting in the middle of the 1400s near the end of the Hundred Years’ War a sort of census listing all residents immigrants was kept. And a small tax or subsidy was paid by the person in question once identified:

Justices of the Peace (JPs) were to assess who was liable to pay the alien subsidy. Names were returned to the Exchequer, which would then issue lists to the relevant sheriff or civic officials, ordering them to collect the tax.  The JPs used juries made up of local men to identify the alien residents in their area… These local men used their general knowledge to identify aliens in their area. Some aliens were identified by their accent and language, some by their name. Some, whose actual origin may have been uncertain, were simply known not to have been born in England.

The helpful guide led to another website containing the complete England’s Immigrants 1330–1550 database which allows you to search by factors like  name, name era within the period and trade. And so, lo and behold, we can see that one of the two immigrant brewers listed in the census for Bristol in 1441 was named Germanus Pownham of St. James Ward. While not in all records, we can see on this list of all 56 alien brewers that many of these brewers nationalities were listed. Scots, French and Irish are joined by others described as being a “Hollander” or “Brabanter” or having their origin in Lucca in Tuscany. Mr. Pownham’s is not listed but with the first name “Germanus” there is at least a reasonable chance he was German. Was he brewing German style hopped beer? The record actually doesn’t say.

The key for me is that, in addition to there being a Hanseatic depot at Bristol, both the beer and the brewer sufficiently predate long distance trade explorations out of England – including Bristol. Two expeditions for spice and silk to the Middle East are described in The Widening Gate in the mid-1400s. Both end in disaster at the hands of Italian merchant navies. Apparently, Genoa controlled the Mediterranean in much the same way the Hanseatic League managed the Baltic and North Seas. So, the idea that the Cabots – either John in the 1490s or his son Sebastian in the early 1500s – brought beer along with them when they crossed the Atlantic is not far fetched at all. All I need, as I wrote last time, is a record or two. Well, now another record or two.

*And all of which aligns with Martyn’s short history of hops in England from 2009.

Your Thursday Beer News Notes For The Week Winter Showed Up

I should not complain about having to shovel snow on the 20th of January when its the first real snow of the winter. It’s not that tough a life. Five weeks to March today means it won’t be all that bad from here on out. What effect has this on my beer consumption? Not so much in volume but now is the time when a pint of stout and port is added to any sensible diet. I say “a” pint with care given the concoction should be somewhere in the area of 10% alc. Yowza. But when does great reward comes without some risk?

Not long after last week’s deadline for news submissions, Ed tweeted that he had “[j]ust been sent an excellent article on rice malt beer 😉” The study describes the potential of rice for brewing and sets out an optimized malting program allowed water saving.  Which is cool. But it is also cool that it is about the use of rice which, except for corn, is the most hated of fermentables. This is despite the fact that rice beer came to Canada about 93 years ago – well after it was brewed in the U. S. of A. – a fact which has been fabulously preserved for us all in the Supreme Court of Canada ruling in the case The King v. Carling Export Brewing & Malting Co. Ltd., [1930] S.C.R. 361 at page 373 about the production of beer during the era of US prohibition:

I do not think we can accept the suggestion that there was no market for lager beer in Ontario. The learned trial judge dwells upon the fact that rice beer is peculiarly an American taste, and infers that it is not sold in Ontario. The evidence in support of this does not proceed from disinterested sources and I wonder whether the boundary line so sharply affects the taste in illicit liquor. In truth, it is stated by Low that it was not until some time in 1926 that the respondents began the manufacture of rice beer, and we are not told at what date, if ever, in their brewery, rice beer wholly superseded malt beer.*

Wouldn’t it be interesting if we stopped calling it “American-style lager” and just called it rice beer… or corn beer as the case may be? Will it take another century to pass for good beer to admit this fundamental reality of North American brewing culture?

Beer at the Post Office? Thanks Vlad!

I am still not sure what to make of #FlagshipFebruary.** Like a lot of you, I have been making up alternative hashtags like #GoldenOldieAles, #FlogshipFebruary and #PartyLikeIts1999. But it’s earnestly offered and, you know, as long as there isn’t a secret spreadsheet being sent around to members of the good beer PR-consulto class prearranging who are going to each write about this or that fabulous flagship as a way to artificially drum up interest and maybe future paying PR gigs, I think we might actually come away with a reasonably good taste in our mouths.

It reminds me a lot of by far the most successful of such hashtags, #IPADay created in 2011 by this blog’s friend Ashley Routson aka The Beer Wench.*** But (and this was not really the case in 2001 so laugh not) I would argue was easier to determine what an IPA was in 2011 than figure out what “flagship” mean today. As I am l not clear what a flagship really is, I asked some questions like if the Toronto brewery Left Field consider their oatmeal brown Eephus (1) their foundation (2) their flagship (3) both or (4) neither. They wrote:

We’d be comfortable calling it a foundational beer. We don’t really refer to any beer in the lineup as a flagship. Along with a few others, it’s one of our year-round offerings.

See, foundational does not (usually) mean flagship. More evidence? Consider this September 1990-ish beer column on the state of affairs in Lake Ontario land. It mentions the venerable and largely forgotten Great Lakes Lager. Foundation? Sure. Not the flagship. That’s now Canuck Pale Ale. You know, flagship might also even be a slightly dirty word in the trade. A tough row to hoe for the industry marketers behind this scheme. But hope lives on eternally in such matters as we learned from the new CEO of Sierra Nevada who, faced with the task of turning things around for the musty ales of yore, stated:

…he’s bullish on Sierra Nevada’s prospects heading in 2019 and he’s projecting 5 percent growth. He believes that advertising will help turn around Pale Ale’s negative trajectory, and that continued growth for Hazy Little Thing, combined with increased focus on Hop Bullet and Sierraveza, will propel the company forward this year.

Advertising! How unlike beer macro industrial crap marketeers!! If that is the case, me, I am launching #FoundationAlesFriday come March to get my bit of the action. Join my thrilling pre-movement now.

Beer so horrible that it can’t really be called beer is rising in popularity in Japan as sales of the real stuff and the semi-real stuff drops.

Elsewhere, I tweeted this in response to the wonderful Dr. J and I quite like it:

Well, the multiplication of “style” to mean just variation leads to a dubious construct that bears little connection to original intent and leaves beer drinkers more and more bewildered when facing the value proposition of fleetingly available brands however well made.

Let’s let that sit there for a second. Fair?

Send a furloughed US Federal employee a beer. Or help with some unplanned bridge financing for an out of luck new brewery.

Even elsewhere-ier, Matt Curtis is to be praised and corrected this week. Corrected only in the respect that he wrote the utterly incorrect “in true journalistic style I was too polite to say” in his otherwise fabulous piece**** on what it was like going booze free for three weeks:

As I walked down Shoreditch High Street on my way to an event from the British Guild of Beer Writers showcasing alcohol free beers I passed some of my favourite bars and restaurants. I found myself pining to sit within them, simply to soak up the atmosphere. In that moment I felt that merely the sound of conversation and conviviality would sate my urge to drink more than any can or bottle of low alcohol vegetable water that has the indecency to call itself beer.

Lovely stuff.

Note: an excellent lesson in what it means to understand beer.  “It’s what [XYZ] told me…” is never going to serve as reliable research. Just ask, beer writers! Ask!!! Conversely, this article in The Growler serves as an excellent introduction to the 18 month rise of kveik on the pop culture commercial craft scene. I say pop culture commercial craft as it has been around the actual craft scene for a number of hundreds of years. Much more here from Lars.

How’s that? Enough for now? Winter getting you down? Remember: things could be worse. I think so. Don’t forget to read Boak and Bailey on Saturday and then Stan on Monday if you want to stay on top of things. Perhaps he will update the impending contiguous v. non-contiguous acreage rumble we’ll all be talking about in a few weeks.

*Buy Ontario Beer for more fabulous facts like this!
**Though I do like the concept of the pre-movement.
***Note: I make no comment on the wide variety of beer “wenches” or “nuts”… or “foxes” or “man” or any such other monikers. At least they don’t claim to be an expert.
****The current edition of Boak and Bailey emailed newsletter contained this bit on Matt’s experiment: “…it all seemed pretty reasonable to us. But even if it didn’t, it wouldn’t be any of our business. We did wince to see people in the business of beer berating him for his decision, and winced even more deeply when we saw people nagging at him to break his resolution.” I agree that this is sad and, I would add, smacks of the nags shouldering the alky’s burden themselves.

 

The Government-Shutdown No-Deal-Brexit Why-Kids-Don’t-Drink Version Of Thursday Beer Notes

Woot!!! Holding up the roof since 1693!!!!

So… two weeks and a bit until #FlagshipFebruary* begins… meaning the inevitable rebound to #TrendyMarchMania will see some of the dry,  those off the sours for almost nine weeks hitting the bottle extra hard. You know, we really need to full year calendar to keep all this stuff straight – given we also have #MildMay and #DecemberIsForAmataurs, too.

As I mentioned a few updates ago, the US government shutdown has caused all approvals required by brewers from the  Alcohol and Tobacco Tax and Trade Bureau. I clucked at the time that at least this halted the manic pace of biere nouveau but – and with a hefty h/t to @beerinator – it appears that the permitting process is far more intrusive that that:

In a suit filed Tuesday in U.S. District Court in D.C., Atlas notes that the government has approved labels for its cans of The Precious One, an apricot IPA, but not the labels for its kegs, known as “keg collars” before the shutdown began. Those kegs can’t be shipped out for sales outside of D.C. without label approval from the Alcohol and Tobacco Tax and Trade Bureau: Doing so would violate federal law.

Who knew that “permitting” included such minor matters?***1/2

Next but disconnectedly so, here is an excellent primer for buying wine for a crowded restaurant table. Note the following statements:

I simply order what I most fancy eating and what I’d most like to drink, that’s what gives me most pleasure — even if the combination may seem bizarre to the sommelier… Do you worry about which cheeses to pick off a cheeseboard? I’m sure you don’t, so don’t worry about the wine…

Fabulous advice. Applies to beer, too.**

Unrelatedly, wonderful views (see above) of a +335 year old pub structure in Dublin, Ireland. Here is some backstory from 2016 on the efforts to save the structure:

“The astonishing skeletal grid of ceiling beams and joists is still intact on the ground floor, as well as early brick walls with ancient embedded timbers… With all of the modern partitions and ceilings now removed, the ground-floor shop retains all the grand scale one would expect of a public inn of the post-medieval period, complete with typical corner chimney stacks…”

Not connected at all, good to see some wonderful news of Young’s in England taking a stand on saving its affected staff from the fallout caused by Brexit. More here on the business reasons behind this sensible move:

The boss of pubs firm Young’s on Thursday cheered higher sales, but warned that hiring staff is tougher. Patrick Dardis said around 38% of his 5000-strong workforce are EU nationals, and added: “More workers [from Europe] are leaving here than coming. The recruitment and the retention of top talent is increasingly difficult.

Whiplashedly, ScienceDirect published this so it must be right. It’s a research paper entitled “Why are young people drinking less than earlier? Identifying and specifying social mechanisms with a pragmatist approach” which sets out a number of reasons why my children are apparently smarter than I was as a kid:

Recent analyses of surveys of youth drinking in Sweden have found a strong decrease both in rates of abstinence and in levels of drinking among drinkers. For instance, alcohol consumption among 15- to 16-year-olds has fallen more than 50% between 2000 and 2012. At the same time, the abstention rates among boys and girls have increased from about 30% to more than 50% . Moreover, heavy episodic drinking has decreased from 34% to 18% among boys (ibid.)…  Similar declining trends of alcohol consumption among young people have been identified in other European countries, North America and Australia…

Virtigo inducingly, the Tand himself has posted about how craft sees cask and it’s good enough to have a whole month dedicated to the #MarchOnCraftFibs campaign. It starts fabulously thusly:****

Yesterday there was a Twitter post that caught my attention. It referred to an opinion piece in Imbibe Magazine by Jessica Mason in which she claims that “We’re on the precipice of a cask revival”. The article goes on to explain her thinking which can be summed up – more or less – that cask can revived – wait for it – by modern brewers adopting Golden Ales. Well I exaggerate, but I hardly agree either with the way the article says “cask is becoming ever more exciting, flavoursome and stylistically broad” as if we’ve all been drinking flavourless crud for all these years and can only be saved by innovative craft brewers rescuing us from our own stupidity. 

And utterly conversely, I finally figured out what I don’t get about GBH writing style. This piece by Roth is pretty good even if it needs editing down to get some control of the subject. It’s like there is a need to give each source equal space.  And the obvious extra access to New Belgium, an acknowledged sponsor, is there, too. But those are the problems with the subject matter presentation. That’s normal middly stuff. No, it’s the fact that the letters “GBH ” actually appear 22 times within the text of the story. Twenty-two! Breakout the flashing neon font. Enough already. One is enough. Three is cloying. But referencing your own publication 22 times in a story is weird. Needy. And too bad. It’s an important story and would have been much better if it was just cleaned up with a lashing of confidence.

One last thing: stunning stats on pub waste.

That’s enough for now. My neck hurts. Odd. Mid-January is quiet time. I actually typed all this while balled up in family quilts watching VCR recordings of cooking shows from the 1990s. Seriously. Who has time for -26C, Sunday’s promised nighttime high?  I want it over. You want it over. Like Brexit, we know the next few weeks are just going to be ugly and we need to get them out of the way. Need relief along the way? Check out Boak and Bailey on Saturday and then Stan on Monday for a well earned break.

*Hmm. Now not thrilled with the hinted need to seek to attach a big old lumbering craft revenue stream to what is basically a hashtag.
***1/2Not sure what this footnote is for… it’s even out of order.
**Have another cold Big Mac, you big carrot-headed lardass! [Note: as a distant cousin of Mr. President, I reserve the right to call him a big carrot-headed lardass.]
***So much of wine pairing advice these days is based on relaxing and not worrying while beer pairing advice is so anxious.
****We really do need to acknowledge what a clear focused writer the Tandy One is.

The Thursday Beer News For Seven Weeks To March… Just Seven Weeks To March…

These are the cruel weeks. I’ve shared my dislike of the bleak mid-winter, haven’t I? I’m a bad Canadian in this respect. I have krazy karpets, skates, cross-country skis and even snowshoes but they all stay at home, down in the space under the basement stairs. We sorta even fear the toboggan. I don’t remember ever liking the coldest part of the year and I suspect I caught it from my mother whose town in Scotland has palm trees growing on the front. One thing I am not planning to do is wallow in strong ale, a traditional remedy or perhaps just response. Another reason #Dryanuary, in part or whole, makes a bit of sense and saves one from a shock.

I saw this chart (to the right) the other day and it gave me pause. See, it basically states that the top US macro brands added up to around $20 billion US in sales revenue in 2018. But here is the thing: if those top 10 are worth around $20b in sales and all of US craft is worth about $26b… what is the other 55-60% of the value of the US beer market made up these days? All of which illustrates either: (i) why I have issues with any numbers get thrown about in the triumphalist discourse or (ii) how easily I might miss perhaps obvious things. Help in the form of an explanation appreciated.

Here’s an interesting story, illustrating the conflicts that can arise among progressive constituencies and the need for serving staff to be extremely aware of complex matters of identity:

… the barwoman informed her she was banned because of the clothing item, which was considered as ‘transphobic and not inclusive’… The 34-year-old backs the feminist group Fair Play For Women, which opposed a Government consultation to reform the Gender Recognition Act (GRA)… [a]  member of staff… told her she could not stay at the pub as she had been upsetting other customers… [one] took to Twitter to speak of his distress. He posted: “When you’re trying to relax in your fave pub and there is a TERF [trans exclusionary radical feminist] wearing an anti-trans T-shirt… it’s disgusting and I’m so upset by it…”

Next, I like this article on craft and fad by Matt C a lot but, as I noted to him via tweet,  I was not sure that I agreed. Consider this passage:

“NEIPAs were waiting to happen,” McMeekin says. “Take the West Coast IPA, an amazing hoppy style of beer; soften it, plump it up, give it a unique hazy look and you’ve arrived somewhere that’s different, just as good, and still approachable.” Like Brut IPA, it’s a style many brewers have been falling over themselves to replicate, and yet it feels as though NEIPA has been around long enough to transcend mere trend and become something more meaningful.

See, for me none of this has been waiting to happen. It’s not natural. There has been nothing as intentional as the ramping up of US craft style fad over the last few years. As I recall, Craft Brewing Conference side seminars on barrel aging and newer and newer hop varieties beginning around a decade ago might have been the start of it all. A profitable route forward for all. Reasonable dream as dreams go, I suppose. Now, however, I see it as a dangerous game to present more and more rapidly shifting fashions to a well trained public. Dangerous given the level of investment required of small brewers to keep up with the chase.

Not unrelated, one last 2018 retrospective from Jacob Berg,* if only for this observation:

I saw a local brewery charge $65 for a bottle of stout at a pop-up event in the city. Not for a case of stout, but for one 500ml bottle. Do what you want with your money, but that’s foolish.

Jeff has posted a very good post on three themes, including the plight of writers. I agree and entirely sympathize with his point of view except that he references writers “augmenting their income with the kind of work… that journalistic ethics once forbade.” My quibble is only this: that ethical construct still forbids them. It reminded me of the slightly cringe inducing line in the latest NAGBW newsletter:

Like our work as journalists, there are always ways we can improve what we do.

“Our”? I get it but a long time ago when we discussed these things, it was pretty clear actual beer journalism was a rare bird. But, like “expert,” it is an attractive and compelling form of calling card inflation that gets trotted out from time to time. Remember only this: it is good** to be a beer writer as that includes many wonderful categories: historian, novelist, PR, essayist, commentator, poet and journalist amongst many others.  Many folk undertake more than one style of writing and, yes, many do take on journalism from time to time. But it is still a relatively rare bird compared  to the overall scene. If we accept that, then we can release ourselves from the ethical quagmire and relish the prospect of spending time with Evan Rail like he tweeted about this very week:

I just gave a fun Prague tour to a lovely American couple. And last month I spoke about Czech beer to 20 US & Canadian brewers on behalf of the Foreign Ministry. If you’d like me to talk to your group, host a tasting or take you on a tour, please get in touch. We’ll have a blast.

Beer journalist Josh Noel has shared news of a Goose Island brewery contest in response to the hometown Bears gut wrenching loss on a missed field goal on Sunday:

The brewery announced on social media Monday night that it would do its part to help fans understand the difficulty of nailing a 43-yard field goal. The prize? A free case of beer each week for a year for anyone who makes the kick.

I tweeted how this was something exactly up my alley, being a fat middle-aged 1970s field goal kicking survivor myself. Interestingly, two tweets on the question of journalism are more to the point than my glory days dreaming. First, there was a direct discussion between the Michael K or the social media intern at GBH which was more than a little clumsy and ham-fisted leading to the wonderful response: “[w]hatever else you do, please keep calling me Joel.” And then  less directly we had this slightly cryptic comment ending with “[b]ut that’s JOURNALISM for you“*** which I am sure I am too young to understand fully. My point (again) is only this. It is one thing among others. It is by far not the only thing and perhaps the thing you do not want to aspire to with your writing.

Enough!!! A few short items to close with:

 – Science: by 1967, someone had created a beer can tab opening resistance testing machine.

 – Predictions for 2019 are now coming in, like this one from BeerCrunchers2.0 blog suggesting the death of certain things, like high lactose beers, is either certain or, like Brut IPA, certified too soon. See, too, this wish list from @beerwithnat.

 – ATJ wrote a wonderfully lyrical vignette for the Telegraph of London on a pub named The Barley Mow.

 – The BBC Culture has provided us all with a bit on the Green Man, explaining the name behind many pubs.

 – One last look at the best of 2018 from Retired Martin with some extraordinarily Dadaesque photos.

 – A h/t to Merryn for “Botanical evidence of malt for beer production in fifth–seventh century Uppåkra, Sweden“!

 – I cannot find much drive within myself to take on Mr. B’s call to celebrate the flagship in February (given I am pretty sure we started giving them up for a reason) but your mileage may differ. Master Polk, for example, is positively enchanted.

There you have it. Busy. Another week on and soon it will be mid-month. Get your garden seeds now. In a couple of weeks it will be too late to start your asparagus patch for 2022 harvesting. You know how long they take to establish, right? Meantime, check out Boak and Bailey on Saturday and then Stan on Monday.

*Librarian.  co-editor.
**And, frankly, good enough.
***And the story (more essay than journalism) itself is quite good although we perhaps still suffer from the GBH two sides (“…You can have no issues with burlesque. It’s feminist expression, that’s fine…“) even when we are talking pretty obvious sexist piggery. It all reminds me of CBC 2015 at Portland where sexism seemed to be cool and apologists were many.

The Very Last Thursday Beer News For August 2018

So how did your summer go? Mine was fine, thanks, even if I did have to work a lot. Finally got a real week off and I have been lazing about. Might go our to a favorite posted late last week on Twitter, Jasper Johns, “Ale Cans,” 1964. I like it. I have been just sitting here looking at things I like between stretches of doing things I like. Which is pretty good for a holiday.

More beer health news. Nice to see that “minimal risk of harm” has replaced the silly J-Curve as a reasonably expression of the limited impact that moderate alcohol consumption has won out. Here is a good analysis of the study. The semi-paid semi-amateur trade spin doctors may still be out in force but the general rule is still minimal harm from minimal consumption… statistically. The always relevant question, as Jeff pointed out recently, is how minimal is your consumption… really.

I liked Andy’s tweet as it tied in with issues related to value and supply:

Going into a liquor store these days to buy beer is like stumbling into an episode of the Walking Dead. Zombie beer brands just sitting warm and dead on store shelves waiting to attack the unsuspecting consumer.

Layer on that the fun folk at The Sun had asking normal folk about some heavily priced UK craft brands:  (i) “I work in a bar and have tried a lot of beers – and this one, from Evil Twin Brewing, is awful. I wouldn’t even pay a pound for it, let alone 12. On the tin it says it tastes of honey but I think it tastes more like sewage“; yet (ii) “I like a dark beer and this is pretty good from Evil Twin Brewing. We drink a lot of dark beer where I come from. In the background you can taste a burnt biscuity, caramel flavour which is nice.” The semi-paid semi-amateur trade spin doctors were again out in force defending… something… but I thought they were reasonable “person on the street” comments.

Then – get this – comes the news… nay, admission that the main brewery participating in the Back to the Future style buck-a-beer government program is losing money on the process. The biggest retailers has already backed out after mere days according to BlogTO (via Crystal.) What I think Andy, The Sun and this article are all noting is how little understood the value of beer is. I might suggest that it is because there is alcohol in beer and its price serves the intended of the consumer in given contexts but that would be opinionated of me.

Speaking of opinion, Josh Noel in the Chicago Tribute explored how US craft is expressing its opinion(s) of the current US Federal government:

In the Trump era, more than a few Chicago bar and brewery owners have worn their left-leaning politics on their sleeves. With an openness unseen in most corners of the hospitality industry, bars and breweries have openly worked on behalf of immigrant rights, gay and lesbian equality, transgender rights and even that third rail of politics, abortion.

Nice to learn from a link in that article, too, that Jim Koch‘s support of the President led to a boycott in his appropriated state of choice:

“Marketers really haven’t had to deal with something like this for 50 years — since the Vietnam War,” said Robert Passikoff, president of the New York consulting firm Brand Keys. “There is no win on this thing. There’s only dealing with it,” he added. “Now, everything is political.” Koch and Boston Beer have faced a backlash on social media driven by figures such as Somerville Mayor Joseph A. Curtatone , who pledged in a Twitter post to “never drink Sam Adam’s beer again!” In the physical world, a Jamaica Plain teenager and his father hung a spray-painted sign within sight of the company’s Boston brewery reading, “SHAME! SAM ADAMS [heart] TRUMP SHAME!”

Now, no need to just do a Koch pile-on when we have BrewDog. I don’t need to actually link to their latest failed marketing strategy (which I have a certain familiarity with being myself an early marketing strategy) but I would like to link to Carla Jean who unpacked their sexist and racist junk.

And Stan‘s last weekly update contains an excellent extended extract on the means by which Henry King (who served as president of the United States Brewers Association from 1961 to 1983) made sure the industry as a whole did not take a wrong step in marketing or brewing – he acted in the best interests of the trade and consumers:

“We beat the federal government by seven weeks. We reported the cobalt problem, we were out of it and no longer had production seven weeks before the Food and Drug Administration even got their act together on it.” He acted decisively not just because it was good for the beer industry, but because it was right. When the nitrosamine proved to be a carcinogen in the 1970s, King again moved swiftly. 

Hero of beer!

There. Another week done, another month done and another summer almost done. Damn good thing I am immortal or I’d be getting all anxtity over this passing o’time stuff. B+B has more news on Saturday as always but I was going to also remind you that Stan will be back Monday… but he won’t!  I was thinking of moving this summary of the news back a day or two. I will see how that goes…

Your Thursday Beer Newsy Notes For Six Weeks From Autumn

I miss corduroys. Don’t you? Eight months a year they are your best pal. One day a year they feel like your lower half is actually a roast chicken in a plastic bag baking in a 450F oven. I haven’t seen a leaf turn yet but the grapes out front are starting to ripen into show purple. The barley was ripened in the fields when I visited MacKinnon Brothers Brewing on Monday. I haven’t fully captured above how literally golden the fresh cut stalks were – pretty much beer-coloured.* There were a few big beer stories this week but none more important than a good barley crop coming in. Some are not so lucky.

Jeff created a lovely portrait of a small shaded corner. Boak and Bailey found a similar scene from 60 years ago. If there is one thing I like as much as the surprise hue of cut barley it’s scenes like these of actual people and how they enjoy their beer.

Here in Ontario, the big news is how the new Provincial government has launched a “buck-a-beer” initiative – including by lowering the minimum price to, you got it, one dollar. The response has not been a warm one from craft brewers and commentators. Great Lakes Beer spoke to CBC Radio while others were interviewed on TV news broadcasts. Jordan took some time before his UK-Euro vacation to set the tone, explaining how the policy change makes little business sense. Crystal pointed out how one brewery, Dominion City, is responding by donating a dollar from every sale to immigration agencies. Other efforts from the charitable to sarcastic response are underway. I’m sure this one is going to build towards the promised release of the new cheap beer for Labour Day. Question: wouldn’t that beer have to have been in production before the policy announcement?

I don’t recall ever craving no-lo alcohol beer other than to cut beer down to 2.5% or so by pouring half and half. Dad liked it as it was a way to get around his diabetes medications. Not sure the new wave of tasty water would fit any particular one of my needs but that is me.

Beer fests. I found the idea of not taking photos of drunk people a bit weird. Why not other than it’s tawdry. Fest organizers and the drinkers put themselves in positions of risk voluntarily. A few images might load social media with something opposing that other weirder idea promoted by the industry – people not drinking craft beer to get drunk. In other fest news, Ben asked if folk were willing to spend $120 for a three hour drinking session. Not a chance, I said. And James B. reported on the continued sexist crap at the GBBF. So… drunken, expensive and being stuck in the same room as sexist pigs. Not exactly my kind of fun. And it’s all a shame when I think of someone like the Tandyman behind the scenes, working to ensure these sorts of things don’t go on.

I really enjoyed this perspective from BeerAdvocate on wholesale beer buying in the US craft market. Thirty years ago I was a wholesale produce trader for a bit and the story rings true, especially the need to respond to demand rather than try to set trends at the supply side of the equation. Consider this:

“The guy at the shop asks, ‘Where are you opening?’ I tell him and he says, ‘Oh, you’re going to be selling gospel music.’ I was an alternative, metal, New Wave kind of guy. I thought, ‘I’ll never sell gospel music!’ I opened my fledgling store with no money and three or four of the first 10 people in the door asked for gospel music. Guess how long it took before I started selling gospel music?” That experience stuck with Singmaster. “You set something up, but then you follow what the customers do if you’re smart,” he says. “It doesn’t matter what I like or what you like… it only matters what the customers [do].”

When I express my unhappiness with the concept of beer “curation” go back and read that passage.

Ed gave us this bit of fabulousness: “Not everyone like lambic…”

That’s it for this week. No need to link to the usual bland beer travel puff, beer pairing puff or puff-packed beer style announcements. A shorter summary of the news as you would expect from early mid-August but still enough real news to keep it interesting. Don’t forget to tune in to the internets for Boak and Bailey every Saturday and Stan on Mondays.

*Really? No, I had no idea. Thanks so much for the feedback!

Thursday. Beer. News.

News? You want news? Let’s get into this right away. Is this the worst thing ever done to beer? According to a stranger to me*, this is a pint of Guinness and Sprite, half and half sold in Seattle USA. It wasn’t his drink but someone else’s down the bar who explained  “it’s very English.” Yik. Good photo. Bad drink.

Lars is my hero:

A few years ago I put together a description of how to brew keptinis based on ethnographic sources. Martin Warren followed my instructions, but ended up with just black, unfermentable water. So when Simonas invited me to come to Lithuania to see keptinis being brewed, he didn’t need to ask twice.

Keptinis! 

Into the bucket ran what looked like porridge. The pressure in the keg was so high that what came out was pure foam…

Keptinis! Keptinis!!

A small controversy was set off in Ontario by new branding released by Steam Whistle – as noted by Jordan. The brewery announced its branding in this way:

While nutritional labels are not required on beer in Canada, Director of Marketing Tim McLaughlin says that Steam Whistle is “proud of what goes in our beer, and almost more importantly what doesn’t go into our beer.” The labels follow federal standards and display the beer’s ingredients – “pure spring water, select Canadian malt, European hops, Brewer’s yeast” – as well as calories, vitamin content, and other nutritional statistics.

The implication that Jordan sees is the one hidden in the phrase “what doesn’t go into our beer” – suggesting as it does that others may put other things in their beer. In fact, Jordan received a pestering email from the brewery “suggesting that I use the hashtag to discuss the relatively purity of Steam Whistle.” You know, many brewers do put other things in their beer. And many recognize that us of only water, malt, hops and yeast is just one approach to beer. In other news, I had a Steam Whistle Pilsner in 2005.

Modern Toss on modern beer. And BBC Archives on British Beer in Germany in 1974.** While I am no sure I can fully subscribe to the holistic romance of Jeff’s post on a purposeful meaning of “craft” (mainly because beer is functional) that last link makes a strong argument in favour of the argument.

In the “Worst Idea Ever, Worse Than Guinness and Sprite Even…” a line of wines has been produced, the branding based on The Handmaid’s Tale:

The product descriptions for the wines, dedicated to Offred, Ofglen and Serena Joy, are about as ill-conceived as the idea itself, a real achievement when taking into account the fact that wine matters as much to The Handmaid’s Tale as women (and gay people) do to Gilead. Yes, the show goes down easier with a healthy pour. But maybe not one memorialized with the white bonnet and “Of-insert-husband’s-name” formulations that viewers associate with torture and tyranny. 

Who would possibly think this was a good idea? Stupid thoughtless people, that’s who.

Interesting news from the courts. Most interesting because Beau’s did not participate in the trademark litigation brought against it. For those who would argue that beer and wine are different markets, this is a helpful and clear statement from the ruling:

…the parties’ goods would likely be sold in the same stores and restaurants in various provinces. For example, in 2015 and 2016, the LCBO sold both products. In addition, both products would be considered to be in the premium category given their prices; Steelbird’s wine is sold for $34 or $35, and Beau’s Kissmeyer beer is priced at $6.45 per bottle.

Speaking of rulings, one of those dumb marketing schemes rolled out by BrewDog was help to be inappropriate by the shadowy Portman Group, as The Morning Advertiser reported. Stung, one representative of the brewery’s Department of Poor Ideas suggested folk missed the nuance. Lesson: if you have to explain or even use the word “nuance” in a response, it likely never was nuanced.

Fourpure? Don’t care. Except could someone tell craft brewers that they can skip this stuff and admit it is about scale, wealth and ambition?

They see Fourpure and our beer as a primary focus here in the UK and as their sole production brewing facility we will benefit from all the time, expertise and investment required to succeed, and that means that everything around the brewery will be a little bit easier and a little bit better.

Life as a rich person usually is a a wee bit easier, little bit better yes.

I hope you’ve been enriched. More of the same next week. Don’t forget to catch up with all the beer news on the weekend with Boak and Bailey on Saturday and then find out what happened in good beer and a few other things over the weekend with Stan next Monday.

*Ross Maghielse, Manager of audience development at Philadelphia Inquirer.
**Note the driving gloves. Fabulous.

Some Beery News Links For The Sudden Coming Of Spring

It is obviously a tough time here in Ontario and in Canada. The mass murder on Yonge Street in Toronto on Monday has struck hard and will affect many for years to come. It has come so soon after the  Humboldt tragedy. And for our house, a neighbour – dearly liked, always been good to the kids – passed suddenly. It’s a rotten end to a hard winter. Ten days we were in a two day ice storm and now suddenly it’s warm. It’s a hard segue, like any sudden transition. Yet when I read Jon Abernathy’s thoughtful warm memorial to his own father who also passed away recently again with little warning, we are certainly reminded there are bigger things in life than beer yet – as Jon put it – it’s hard but we are doing OK. I hope.

So, this weeks links are offered to give some lighter thoughts. One delightful small thing I saw this last week is this tiny 12 inch by 12 inch true to scale diorama of the old Bar Volo on that same Yonge Street in Toronto. It was created by Stephen Gardiner of the most honestly named blog Musings on my Model Railroading Addition.  I wrote about Volo in 2006 and again in 2009. It lives on in Birreria Volo but the original was one of the bastions, a crucible for the good beer movement in North America. The post is largely a photo essay of wonderful images like the one I have place just above. Click on that for more detail and then go to the post for more loveliness.

In Britain, after last week’s AGM of CAMRA there has been much written about the near miss vote which upheld the organization’s priority focus on traditional cask ale. Compounding the unhappiness is the fact that 72% voted for change – but the change needed 75% support from the membership. Roger Protz took comfort in how high the vote in favour of change actually was. Pete Brown took the news hard, tweeting “cask ale volume is in freefall.” He detailed his thoughts in an extended post.  And B+B survey the response and look to the upsides that slowly paced shifts offer. The Tandly thoughts were telling, too. While it is not my organization, I continued to be impressed by the democratic nature of CAMRA, the focus on the view of consumers rather than brewers as well as the respect for tradition. I am sure it will survive as much as I am sure that change will continue, even if perhaps at an increasing pace and likely in directions we cannot anticipate. Q1: why must there be only the one point of view “all good beer all together” in these things? Q2: in whose interest is it that there is only that one point of view?

While I appreciate I should not expect to link to something wonderfully cheering from Lars every week, I cannot help myself with his fabulously titled post, “Roaring the Beer.”  In it he undertakes a simple experiment with a pot and rediscovers a celebratory approach to sharing beer that is hundreds of years old. Try it out for yourself.

Strange news from Central Europe: “In 2017, the Czech on average drank 138 litres over the course of the year, the lowest consumption in 50 years.” No doubt the trade commentators will argue self-comfortingly “less but better!” while others will see “less but… no, just less.” Because of course there’s already no better when we’re talking about Czech lager, right?*

As a pew sitting Presbyterian and follower of the Greenock Morton, I found this post at Beer Compurgation very interesting, comparing the use of Christian images in beer branding (usually untheologically) to the current treatment of other cultural themes:

To try and best create an equivalence I have previously compared being a Christian in modern England to being a Scottish football fan in modern England… On learning your love for Scottish football people in general conversation would automatically make two assumptions: 

a) You believe domestic Scottish football to be as good as domestic English football; 

b) You believe Rangers and Celtic (The Old Firm) are capable of competing for the English Premier League title…

The accusations and derision came from assumptions of your beliefs and the discussions would continue this way even after explaining that their conjectures were false. Talking about Christianity here is similar. By existing I am allowed to be challenged directly about my thoughts on sexuality, creationism, mosaic period text, etc.. and people often assume they understand my attitudes beforehand.

Personally, I think the Jesus branding is tedious bu,t thankfully, all transgressors all go to hell to burn forever in the eternal fires… so it’s all working out!

Homage at Fuggled to the seven buck king.

Question: what am I talking about in this tweet?
Hmm. Oh yes! The news that Brewdog is claiming they have brought back Allsopp India Pale Ale. First, it appears that someone else has already brought it back. Weird. Second, as was noted by the good Dr. David Turner last year, this can only serve as a marketing swerve for the hipsters. AKA phony baloney. Apparently, the lads have been quietly cornering the market in some remarkable intellectual property including, fabulously, spontaneity! My point is this. You can’t recreate a 1700s ale until there is 1700s malt barley and a 1700s strain of hops. [Related.] Currently, I would say we can turn the clock back to about 1820 if we are lucky given the return of Chevallier and Farnham White Bine. There is no Battledore crop and I couldn’t tell you what the hops might be even though there was clearly a large scale commercial hop industry in the 1700s, not to mention in the 1600s the demands of Derby ale and the Sunday roads “full of troops of workmen with their scythes and sickles,”. The past is a foreign land, unexplored. Perhaps Brewdog have found a wormhole in time that has now overcome that. Doubt it but good luck to them.

Well, that’s likely enough for this week. Remember to check in with Boak and Bailey on Saturday and then Stan on Monday for their favourite stories and news of the week that was.

*Note: see also the work of CAMRA and the protection of cask ale.