The Beer News You Need To Know Before The Corduroys Take Over

Listen up!

This was either a quiet week or a busy one. Busy in the sense that it was too busy to spend time on writing about beer. Did anything strike you in particular? Not that much attracted my attention from the #GABF. Usually something of note comes up out of that event. The only blip was the inclusion of the previously outcast, given the BA has learned it’s OK to take their money. And the odd regional unhappinesses. Other than that and as illustrated, apparently plenty of people went, did similar things and a thousands bunch sat similarly uniformed in neat rows to staring at a stage hearing about this year’s new core message from the same people as always. Now, that’s what independence means to me! But, even that, is something we’ve heard before, isn’t it. So, it’s off to the edges of the week to see if we can dig up some actually interesting things.

First, go read Jessica Mason‘s excellent personal essay on how the pubs was instrumental in allowing herself the opportunity to turn a crisis in her life around:

The realisation that my boyfriend had begun seeing a married woman had knocked the life out of me. I looked up her husband and we agreed to meet at the pub — to cry into our beer and to compare stories. The next time we met, he helped us find somewhere to live. He was fast becoming my friend and his consideration was real.

Speaking of pubs, this photo essay exploration of the Commercial Tavern in the Spitalfield district of London, England by Retired Martin is wonderful in its consideration of a forgotten nugget of pure retro tat:

With no conversations to overhear, I made do with admiring the wallpaper, which reminded me a bit of a nightmare I had in my own bedroom in 1975. 

His thoughts on the newest version of CAMRA’s Good Beer Guide are worth reading, too.

More happy tidings. Stan won the inaugural NAGBW Fred Eckhardt Award for Critical Beer Writing which is very good news as Stan is very good at winning things and really should win more things.

tl;dr take -> suck’kin ale. Perhaps a similar thing could have been said about Canadian light beer in the late 1970s.

Hadn’t thought of this before – the potential for economic discrimination which inherently along with the cashless bar or pub:

It needs to be made clear we are not discussing cashless payments per se. They are a growing feature of the financial landscape, and obviously it makes business sense for many pubs to accept them. But to refuse to accept cash entirely is something entirely different, and comes across very much as an attempt to practice social selection of your clientele.

CNN published something of a neg nag on Oktoberfest in Munich for, apparently, reflecting German today:

It is remarkable that all these politicians have long felt comfortable promoting a “festival that emphasizes its German origin with strength and power in every aspect,” as the official website claims. But even this idea of Germanness lacks a certain authenticity. The kinds of dirndls and lederhosen worn at the festival have little to do with German history. Dirndels and lederhosen were not even worn in Bavaria when the festival first took place.

Deutche Welle has a far more positive if a bit stilted take on the fest from three of its foreign correspondents. It’s interesting to me mainly for the mundane aspects of the incidental video – the shots from the fair grounds.

Similarly, I was really taken by Boak and Bailey’s post “Incidental Lager, Pubs and Breweries in Photos of Edwardian London” in which they noted incidental lager, pubs and breweries in photos of Edwardian London… which is exactly the sort of thing I have wasted innumerable lunch breaks at work doing because my brain works in exactly the same way.

Not similarly, Jordan’s mother (the far more sensible between the two of them) wrote about her foray into hops as well as herself:

Jordan has been either blessed or cursed with very eccentric parental units. To see the development of this, and if you are a reader of the blog of long standing you may remember the blog post of long ago wherein the teenaged Jordan learned about Weird Old Broads. We have not become more centrist as time has gone along. In fact the oddness may now be worse.

I find the same for myself is true. The oddness is getting worse. So I best wind it up for another week. Try to be more volatile, eccentric or combustible over the next seven days wouldja beer world? Boak and Bailey seem to have got themselves back into the habit so check out their newsy nuggets this weekend. Other than that, see you in October.

Your “What I Did On My Summer Vacation” And Other Beery News Update

The beery discussion this past week was woven with tales of travel. Don’t get me wrong. I think the whole idea of beer tourism is weird. If I travel, I save maybe 15 minutes every second day for thoughts about a beer. I like museums, beaches, shopping, seeing friends and family, wandering and napping too much to centre a trip around beer. But… that doesn’t mean you need to be like me. Going elsewhere to find new spaces to roughly replicate drinking at home and roughly familiar bars is great. And, as Nate above shows in the tweet of the week, it can be something that opens the door to lederhosen-based public silliness opportunities and “the best photo of me that’s ever been taken!” Which is good.

Jordan St. John went on one last Euro trip before the UK is, what, given the boot… turns its back? And he went to Brussels… which he found rather odd:

When travelling, you want to try to be positive, so putting this thought out of my head, I ambled along through bustling groups of tourists, instagramming along with them. It is in the nature of the tourist focused district to be reductive and sure enough every fourth store sold waffles and every fifth store sold chocolate. It took only a moment to realize that every sixth store sold beer and the dawning realization came upon me: “Oh, I’ve been rooked.” I’m not referring to the quality of the beers on offer, lest you think I’ve come unmoored. It is the depth, complexity, and overwhelming success that the brand of “Belgian Beer” has on a uniform basis.

Me, I was in Brussels for a week staying at a pal’s place in 1986 but stuck to the Jupiler and Guinness. Seemed all a bit heavy handed to me. Was told by a police officer in a long black leather trench coat to move along after the bars shut. Oh, and he had a machine gun. Still, Jordan also bought me a tie which I got in the mail and it was lovely so I thank him publicly. It says “Ind Coope Sales”! So his trip was not all for nuttin’.

Boak and Bailey have shirked their weekly new nugget obligations (again) while roaming around the land of lederhosen. I like this observation particularly:

Despite looking to British eyes like the garden of the nearby pub-restaurant, people were tucking into picnics they’d brought from home, unloading Tupperware and supermarket paper bags from rucksacks and baskets. (With typical German clarity, most of the beer gardens we visited had large signs explaining the rules pinned to trees: sure, bring your own food, but buy the drink from us, or be cast out of your community.) The garden itself also had a barbecue and a pretzel window. The chef tending the former rang a bell every time a rack of ribs was ready and seemed to be selling out, while even those who had brought their own tea were buying giant pretzels to go with it.

Travel writing needs more of this and less of the “my sponsor’s business is the best” stuff. Knowing where it is OK to have a beer in public and where you can eat a sandwich without offending is vital data.

Still on the travel theme, fellow Haligonian Rebecca Pate headed north to Iceland for an Arcade Fire show – and took a mo to report, as an aside to the main feature, on the state of the Reykjavíkjavíkian* bar scene:

The recent emergence of a craft beer culture in Iceland is tied into the country’s drinking history. Prohibition came into force in 1915 and effectively lasted until 1989. The original blanket ban on drinking became entwined with a sanction on beer specifically, as beer was closely associated with Denmark and the Danish way of life – it was therefore seen as unpatriotic for Icelanders to enjoy a pint. The day that the law was changed, the 1st March, is now celebrated annually as Beer Day (Bjordagur).

Perhaps most heroically of all, Lars went deep into rural Russia and undertook what might better be called “beer exploration” as opposed to beer tourism:

The village looked like any other village in Russia, really: a cluster of traditional wooden houses, neatly arranged in rows, with wide, grassy spaces (the streets) in between. The fields were ranged around the cluster of houses. We went down a couple of streets before finally we stopped in front of one of the houses that looked exactly like the others, except Marina was standing in front of it, waiting for us.

You know, every time someone writes a puff piece and calls their work a “deep dive” on social media I think to myself “that ain’t no frikkin’ deep dive – Lars is the deep dive.” Example. Note how Marina malted her own grain: “the malts are dried in a similar trough on top of the oven. So she makes very pale rye malts.” Which should be enough to put the  now well-dismissed “there was no pale malt before coke” fibbery to bed. The process is fabulously described. I want to now try this at home.

One last point on travel. Noticing a lot of people noting they are not traveling to the GABF. Is anyone still going? Why?

Not travel. I had this article about a new brewery in NH shared with me because of the headline but, as I also work in construction for a fair share of my time, this story is refreshing as it has the underlying theme of brewing beer as slowing down as opposed to adolescent manic passion. And the use of “local” rather than “independent” or other such PR claptrap is always good.

Fabulous footage of 1972 hop picking action.

And, finally, this sort of pointless picking apart of alcohol related health advice that is really verging on obsessive compulsive.  If you really prefer to die from a liver disease other than cancer, take comfort and keep pounding back the booze.

There. Another week’s update done. That was all very cheery, other than for the wee fibs o’craft stuff. As per. Want more? If Stan doesn’t pick it up again, if Boak and Bailey never get back from holiday you might want to check out what appears to be a German-sourced English language period update from Bier, Bars & Brauer now in its 23rd edition. Until next week , exeunt!

*No, really… it is… look it up… HA HA MADE YOU LOOK!!!

It Is August So Make The Best Of What Is Left Guided By These Tidbits Of Thursday Beer News

Remember?

These Thursday news headlines are getting longer. I wonder what Stan would say about my lack of control. I write that because last Monday’s musings from Stan were so well managed. Made me think about how plunking down this weekly post speaks as much or more to my interesting in writing as my interest in beer. Writing demands writing. So, after reading Stan, I immediately looked to see how many links I had stored away so far in the week for this report and – to my horror – it appears I had been having a good weekend. Nothing had been tucked away to be noted so far. Jings! Bet it won’t show.

How did my week go otherwise? Thanks for asking. I did go to a new pub in another town by the waterfront the other day. It was very pleasant with the cooling wind coming in the window with the view. The beer was a house branded short pour that was also in a cheater pint but my waiter forgot to bill m for my partner’s drink so it all worked out. Sweet.

Dad joke.

Beer sales are up in Germany. Revenues are up in the UK, too, but perhaps not volume. Trumps tariffs are forcing US beer makers to raise prices and “America’s long love affair with beer is on the rocks“!

According to the Beer Institute, a trade group, drinkers chose beer just 49.7 per cent of the time last year, down from 60.8 per cent in the mid-90s. Among 21- to 27-year-olds, the decline has been sharper. Anheuser-Busch InBev SA, Budweiser’s owner, found that in 2016, just 43 per cent of alcohol consumed by young drinkers was beer. In 2006, it was 65 per cent. Per-capita beer consumption in the U.S. fell to 73.4 litres last year, from 80.2 in 2010 and 83.2 litres in 2000, according to IWSR, a drinks market research firm. Germany, by comparison, consumed 103 litres a person last year.

My kid says it is all about calories in her crowd, so gin or vodka with soda is what they buy. Gin’s big. Makes sense. When folk find out I know something about beer, the look I get is either (i) weirdo or (ii) of course, you fat lump. Both of which are sorta correct so I don’t really mind. Can’t hurt my feelings. No sirree.

Could it be that grain was first malted for purposes other than brewing beer? Merryn has linked to that story.  Interestingly, I heard somewhere – likely NPR – over the weekend that there is a theory (working the theory cocktail circuit) that farming was started to encourage bees because early humans liked honey and bees like plants. Tough luck for that whole “beer created civilization” stuff. It never made sense anyway.

2011 was the peak year for wine blogs. I’d put beer blogs a bit earlier. Lew is one human-sized ball of regret over how things turned out. I remember the glory days. Glory… days…. OK, fine. No one cares. Actually, there are plenty of bloggers but they call themselves on-line journalists. Link every second paragraph to the writings of others while coming to conclusions others had pretty much already figured out? Blog.

Michael Tonsmeire has again updated his fabulous chart of larger brewery ownership connections. Just to be clear, ownership is just one of the ways other outside interests can exert control over a business. Loan agreements are just as restricting but, as private transactions, harder to spot. All those firms in the pure “independent” center of the chart? Just as likely to have a taint that some puritanical nerd sect will have an issue with. But no one cares about that either.

Speaking of law. Beer law story #1.  Beer law story #2. Taking sides in these matters is a bit weird. It’s like folk think they are smarter than the common law. Note: beer not special… standard rules expected to be applied. And these things have happened before. Don’t hear about anyone going all torches and pitch forks against Sam Adams, which is again on the decline. Folk should figure out where to apply their “I’m upset” resources.

New York craft breweries, as Don C. reports, have put together a TV show for public broadcasters. Note:

The series cost about $500,000 to produce, said executive producer and director Justin Maine of MagicWig. The state’s Empire State Development office contributed 80 percent — about $400,000. The project started when the ESD office began looking for ways to promote the state’s growing craft beer industry.

So… more like a state funded advertorial. But its about beer so that’s OK. Don also tells the story of NNY coming to CNY. I enjoyed the original Sackets location in my VBB days.

August. Here’s an August “man bites dog” news story if ever I saw one – someone’s pee is reminding him of beer.

Finally, Europe’s blistering summer might well have seriously damaged the barley crop:

The price of European malting barley, which is used to ferment the brew as well as provide flavour and colour to beer, has surged by two-thirds since the middle of May to a five-year high of €230 per tonne. Scandinavia, the Baltics, Germany and France are among the regions that produce the ingredient, whose production in some regions has dropped by as much as 50 per cent and is “dire”, according to Scott Casey of consultancy RMI Analytics. “In some places the crops are just dying,” he added.

Drag. That actually matters. My yellow zucchini seems to be dying, too. Not that a global industry depends on my yellow zucchini crop. Happens every year. Some sort of virus. Droopy and starting to rot on the blossom end. They look so hopeful in June when they pop out of the ground but by August its a scene out of a C-grade horror movie out in the garden. I should get out my Airfix men and make a flick about how Rommel was really defeated with the assistance of huge yicky plants from Mars.

That’s it for now. Another quality update for your Thursday. Yes! You are welcome. Remember: Boak and Bailey on Saturday and Stan next Monday.  Bet their zucchini plants are just fine.

Thursday. Beer. News.

News? You want news? Let’s get into this right away. Is this the worst thing ever done to beer? According to a stranger to me*, this is a pint of Guinness and Sprite, half and half sold in Seattle USA. It wasn’t his drink but someone else’s down the bar who explained  “it’s very English.” Yik. Good photo. Bad drink.

Lars is my hero:

A few years ago I put together a description of how to brew keptinis based on ethnographic sources. Martin Warren followed my instructions, but ended up with just black, unfermentable water. So when Simonas invited me to come to Lithuania to see keptinis being brewed, he didn’t need to ask twice.

Keptinis! 

Into the bucket ran what looked like porridge. The pressure in the keg was so high that what came out was pure foam…

Keptinis! Keptinis!!

A small controversy was set off in Ontario by new branding released by Steam Whistle – as noted by Jordan. The brewery announced its branding in this way:

While nutritional labels are not required on beer in Canada, Director of Marketing Tim McLaughlin says that Steam Whistle is “proud of what goes in our beer, and almost more importantly what doesn’t go into our beer.” The labels follow federal standards and display the beer’s ingredients – “pure spring water, select Canadian malt, European hops, Brewer’s yeast” – as well as calories, vitamin content, and other nutritional statistics.

The implication that Jordan sees is the one hidden in the phrase “what doesn’t go into our beer” – suggesting as it does that others may put other things in their beer. In fact, Jordan received a pestering email from the brewery “suggesting that I use the hashtag to discuss the relatively purity of Steam Whistle.” You know, many brewers do put other things in their beer. And many recognize that us of only water, malt, hops and yeast is just one approach to beer. In other news, I had a Steam Whistle Pilsner in 2005.

Modern Toss on modern beer. And BBC Archives on British Beer in Germany in 1974.** While I am no sure I can fully subscribe to the holistic romance of Jeff’s post on a purposeful meaning of “craft” (mainly because beer is functional) that last link makes a strong argument in favour of the argument.

In the “Worst Idea Ever, Worse Than Guinness and Sprite Even…” a line of wines has been produced, the branding based on The Handmaid’s Tale:

The product descriptions for the wines, dedicated to Offred, Ofglen and Serena Joy, are about as ill-conceived as the idea itself, a real achievement when taking into account the fact that wine matters as much to The Handmaid’s Tale as women (and gay people) do to Gilead. Yes, the show goes down easier with a healthy pour. But maybe not one memorialized with the white bonnet and “Of-insert-husband’s-name” formulations that viewers associate with torture and tyranny. 

Who would possibly think this was a good idea? Stupid thoughtless people, that’s who.

Interesting news from the courts. Most interesting because Beau’s did not participate in the trademark litigation brought against it. For those who would argue that beer and wine are different markets, this is a helpful and clear statement from the ruling:

…the parties’ goods would likely be sold in the same stores and restaurants in various provinces. For example, in 2015 and 2016, the LCBO sold both products. In addition, both products would be considered to be in the premium category given their prices; Steelbird’s wine is sold for $34 or $35, and Beau’s Kissmeyer beer is priced at $6.45 per bottle.

Speaking of rulings, one of those dumb marketing schemes rolled out by BrewDog was help to be inappropriate by the shadowy Portman Group, as The Morning Advertiser reported. Stung, one representative of the brewery’s Department of Poor Ideas suggested folk missed the nuance. Lesson: if you have to explain or even use the word “nuance” in a response, it likely never was nuanced.

Fourpure? Don’t care. Except could someone tell craft brewers that they can skip this stuff and admit it is about scale, wealth and ambition?

They see Fourpure and our beer as a primary focus here in the UK and as their sole production brewing facility we will benefit from all the time, expertise and investment required to succeed, and that means that everything around the brewery will be a little bit easier and a little bit better.

Life as a rich person usually is a a wee bit easier, little bit better yes.

I hope you’ve been enriched. More of the same next week. Don’t forget to catch up with all the beer news on the weekend with Boak and Bailey on Saturday and then find out what happened in good beer and a few other things over the weekend with Stan next Monday.

*Ross Maghielse, Manager of audience development at Philadelphia Inquirer.
**Note the driving gloves. Fabulous.

Session 137: In 2005, I Had Seven Hefeweizens

One of the great things about the internet is the Wayback Machine. When I had to do some fancy footwork in 2016 to move the content of 13 years of two blogs in a matter of weeks, I spent hours and hours determining what I needed to save before the deadline hit and the server was unplugged. Months later I learned that it had all been saved, warts and all, care of the Wayback Machine, part of the Internet Archive project.

Which makes this entry for this month’s edition of The Session – ably hosted by Roger’s Beers – a few things: (1) a reminder that internet beer writing did not start in 2013 or so, (2) a celebration of non-fruit filled or gak-laced adulteration of a style and (3) a reminder that a fairly broad range of the style was available to Ontarians 13 years ago. Wow. Look at those photos. I really cared. Wow. Look at those spelling mistakes I just fixed. I really didn’t care all that much.

++++++++++

A real surprise was in store when I hit the LCBO the other day preparing for a dinner party on a stinking hot summer Saturday. They had actually brought in a bunch of extra hefeweizens, southern German wheat ales with a measure of yeast left in.

Rogue Half-E-Weizen: a loose rich white head falls to a white skim leaving generous lace over a slightly cloudly yellow straw body. Coriander and hops balance well, their bittering leaving some astringency while the lightly creamy yeast with its presence of banana intercedes. A medium light version of the style without the German commitment to full bore clovey creamy goodness. $5.05 for a 22 oz bottle.

Erdinger Weizen: I am a little unsure if this is a real hefeweizen as the labeling is “weissen” but the little neck sash says “mit feiner hefe in der flasche gerfeift” which in my hack German I take as “with fine yeast left in the bottle”. Even with that the nature of this beer still leaves me wondering a bit. White foam over cloudy yellow leaving no lacing. Light body without the phenol of banana or spice that indicate the style. A clean cream yeast without complexity but very refreshing.

Schneider Weisse: This is the business. One of my favorite beers that for some reason screams “lunch” with a cold cut sandwich. How many things scream that in life? It is rich and creamy good with lots of cloves and banana. A fine white head over medium brown with almost a greyish tinge. As befits the style, very moreish and heat-wave cutting.

Schöfferhofer Hefeweizen: this hefeweizen pours a tall egg white meringue over cloudy straw ale. A layer of hop astringency cuts and to a degree hides the yeasty phenol of banana and clovey nutmeg. Not as rich as others from Germany in the style though richer than the American cousins here. Lemony grapefruit in the finish.

Edelweiss Weissbier Hefetrüb: white foam over dark yellow or light brown cloudy ale. Simply lovely. Lighter than the Schneider Weisse with a lemony brightness it does not share. Clove aroma and banana-clove in the mouth. The brewery has had only 530 years to get it right. Clean finish with a nice drying hop astringency.

Saranac Hefeweizen:I am quite surprised by the quality of this beer. Not as creamy a yeast strain as the others but much truer than the other US version of the style from Rogue above and Harpoon’s version tasted in April. It would be worth comparing to Paper City’s Cabot Street. White fine rocky head over cloudy straw coloured beer. Quite pronounced clove over banana. Worthy yet the label says limited edition.

Hacker-Pschorr Hefe Weisse: The last of this set, perfect on a summer warm evening with a game from Fenway on the tubes, soothing to aches and pains from old timers soccer. Neither lemony or particularly creamy, this is quite a grainy rendition of the style with both banana and clove as supporting class. Massive rich white head over cloudy dark straw beer verging on orangey. There is something savory as well in the palate, making me thing of soaking a pork roast in this one. Of the selection above, most like the Rogue with that beer’s untraditional use of coriander but the notes of spice here are in the yeast. Another amazing expression and, for what it is worth, one of the best logos in all of commercial trade.

What an enjoyable inquiry. Hefeweizens are, what, the Rieslings of ale? Like Rieslings with their minerally edge, hefes take a little time to learn about but they are a world unto themselves. And they both go with sausage and sauerkraut – a beer for both summer and fall.

Toasting The Defeat Of Napoleon III With Belgian Beer

A quick historic vignette. To the right is a portion of an article entitled “The Surrender of Napoleon” published in the 7 September 1870 edition of the Daily Albany Argus from New York’s capital reporting on events from 1 September, occurring an ocean away after the defeat of France at the Battle of Sedan which took place on the Franco-Belgian border. The full article is here.

The interesting thing for present purposes is, of course, the fact that Bismark calls out for a drink and is presented with Belgian beer. He shares it with the journalist as well as General Forsyth, a US officer who was present to observe the battle from the perspective of Bismark’s Prussian lines. In another article from the day before published in the Commercial Advertiser of New York, there is a suggestion that the beer met the needs of the moment, the Belgian beer washing down the hearty congratulations which were being passed around.

For me, this is one of the earlier references to Belgian beer that I have found. This may be surprising but we need to keep in mind that Belgium only becomes the independent country in 1830 so it would be reasonable for earlier references to be regional rather than national. I would be happily corrected if that is not the case, if others have earlier references.

Immediate Update: via a Google Books search in an 1858 issue of Harper’s New Monthly Magazine, I found this passage in a temperance minded travel piece fabulously titled “Vagabondizing in Belgium” which uses the term once:

One day in Antwerp I asked if they had good water there. A washer-woman sitting near me, with lager-pot in hand, promptly answered, “Oh yes, excellent water, all the Englishmen that come here bring such gray, dirty shirts, but once or twice washing here brings them white as milk.” A stevedore close by, seeing by my countenance that my question was not fully answered, undertook to set the matter right by saying, “Ohyes, we have first-rate water, only that sometimes in winter it gets so hard on top that the vessels can’t go at all, then comes tight times for all us commercial people.” The landlady (who is also cook and barmaid), corrected the ignorant, uncivil persons—”it was not the river-water, nor the sea-water that the gentleman was inquiring after at all, but it was the well-water that the gentleman wished to know about, “and proceeded to inform the gentleman that it was the very nicest water in the known world, and made the nicest soup (just by adding a little beef, and cabbage, and turnips, and potatoes, and a few such little things) that ever a gentleman partook of. But the gentleman himself corrected and startled the whole company (as much as so heavy a company could be startled), by asking, “Was it good to drink?” Each heavy head swung slowly upon its heavy shoulders, each heavy eye was aimed directly at the querist’s face and stretched wide open with stark astonishment. At such a crisis only the landlord had words to offer. That important and heaviest individual of them all—he who seldom deigned to make long speeches—whose placid nature was seldom ruffled—who deemed it pious to drink and smoke, and who devoutly followed the path of duty—he who, saturated like a sponge, swelled from the topmost bristle to the tips of his toes with honest lager—he whose favor I had assiduously courted and whose resplendent face had begun to beam benignly o’er my foreign faults—now turned upon me looks of pity and contempt; and, stretching the doubled chin full half an inch above his massive chest, in his sharpest tones demanded, “To what?” then feeling that he had full well resented the serious insult to his profession and his country, he slowly turned upon his broad, flat heels, elevated his ponderous elbow, a connecting spring turned up his face, his jaw dropped down, his eye rolled up, a short faint gurgle, a long-drawn sigh, and he glanced serenely through the bottom of a large glass tumbler. But I never regained the great man’s esteem, nor do I, to this day, know whether the water of Belgium is fit to drink.

Notwithstanding their constant guzzling, I was ten days among Belgian drinkers before I saw a man so drunk that he could not walk erect and treat politely each one he met—which proves it, though an unseemly practice, yet a safer one than drinking whisky. Since Noah left the ark and the sons of Noah raised up new cities, each new-formed nation has found some new stimulant; but not one among the list of findings is at once so wholesome, cheap, and harmless as Belgian beer, and I look upon its introduction into the United States as an important reformatory movement. Temperance, total abstinence, Washingtonian, and other reforms have had their day and are forgotten, and the current year sees more alcoholic destruction than any former one has done. Those villainous mixtures that are labeled Brandy, Port, Champagne, etc., that flow into every street and alley of our cities, to every village and crossroad of our country, are rapidly telling upon our national health, temper, and reputation. Our ambitious men are changed by fiery poisons to reckless adventurers, those of medium virtue to rabid criminals, and we are coming to be looked upon as a nation of desperadoes. One of the first salutations I receive from nearly every person with whom I become acquainted is, “You have a great many murderers and incendiaries in America.” I answer that of course we have, while receiving hundreds per day of the vilest outcasts of all Europe; but feel all the time that that is not all the reason, and am anxious that the introduction of weak malt liquors and the increased growth of light wines should quench that fire which is burning out the best young blood of our country. The almost universal robust health that I meet is a powerful advocate in favor of this least of many evils. Four persons of each five I see have perfect, substantial health, while in the region I came from four native adults in five arc in some way diseased. Of course the constant indoor life of females, the worst of all kitchens, and the infernal quackery that reigns triumphant there, have much to do with that degeneracy; but the effect of our national tipple is not likely to turn out a slight one, provided that tipple continues to increase in quantity and deadly power as it has done for ten years last past.

Hey… if I coped another 400 words from the article this would be a #BeeryLongRead!

Updated Immediate Update: So, let me get there. To reach the 1500 word minimum in an absolutely cheater-pants way I offer you an illustration of a slightly later reference from this magazine article in a periodical named Epoch, 1887, volume 2, pages 31 to 32 under the heading “European Correspondence: French Beer” authored by one Charles Seymour:

French Beer PARIS, August 6, 1887. The rapid and steady increase in the consumption of beer is likely to continue, for the phyloxera, mildew and black rot still make sad havoc with the vines, and although our American plants are well acclimatized in certain districts, the total average under cultivation does not increase. Wine is, consequently, not so good and so plentiful as it used to be, and beer fast replacing it as a beverage. This extension in the use of fermented liquor has finally aroused the French brewers to call attention to the fact that excellent beer is still made in France, and to show their unpatriotic countrymen that a good deal of beer purporting to come from the fatherland is really brewed at no great distance from Paris. For this purpose they have interested the Minister of Agriculture, and that official has decided, in concert with the leading brewers, to hold an exhibition of all the products, materials and machinery used in the manufacture of beer, and all the utensils employed in its distribution and sale. No foreign beer will be admitted, but any country is free to send samples of the raw material, machinery and implements used, provided they are represented by French agents. French brewers confidently believe that when their beer is drank at the Palace of Industry it will be found quite equal to any made in England, Germany or Austria. In fact, it is not impossible that the light, clear and sparkling beer manufactured in this country may prove to be superior in nutritious and digestive qualities to its German rival. Visitors to the forthcoming exhibition—which opens on the 21st inst. and continues until October 31st—will be enabled to sample the brews under the best conditions, as especial pains are to be taken to serve the beer as it should be served; for it is a fact that most of the dealers in wines and liquors have known very little about handling beer. The temperature of the cellar, the care of the casks, and above all, the cleanliness of the pumps and conductors are details utterly ignored by the majority of French liquor sellers. How often have I heard American visitors here complain of the detestable quality of the beer and sigh for a glass of Milwaukee. It is not because the French beer is bad per se, it is because a Frenchman doesn’t know how to serve it. When we remember that France is essentially a wine country, and that beer drinking here is comparatively a modern custom, it is not surprising that so much ignorance prevails about the way to properly handle the “blonde” and the “brune.” Another advantage of the exhibition will be to place before the eyes of French brewers the latest improvements in use in England, Germany and Austria, for it is unfortunately true that in this country the brewers are a long way behind their neighbors in the use of modern appliances. Curiously enough while so many Frenchmen think they prefer foreign beer to that made in their own land, France produces the barley that is used in the brewing of the best English, German and Belgian beer; on the other hand the French hops are not in favor with French brewers, who prefer to import the German and Belgian plant. So you see that beer is the fashion in this gay city, although Frenchmen claim that Gambrinus was a melancholy man with hazy ideas and consequently diametrically opposed to their national genius. Beer drinking, as it is practised in England and America, is, happily, unknown here. No Frenchman will stand up at a counter and toss off a glass of beer, and so all attempts to introduce the bar system have failed. A Frenchman wants to sit down when he takes a drink, and if he has some one to talk to, so much the better; otherwise he will look at the passing crowd, which is always an interesting study in this great city.

Result! Under both the newspaper search as well as Google books, prior to 1900 there are very few references to the topic, just a handful. Which is interesting. Fabulous reference to the phyloxera being a cause of increased interest in beer.

Some Beery News Links For The Sudden Coming Of Spring

It is obviously a tough time here in Ontario and in Canada. The mass murder on Yonge Street in Toronto on Monday has struck hard and will affect many for years to come. It has come so soon after the  Humboldt tragedy. And for our house, a neighbour – dearly liked, always been good to the kids – passed suddenly. It’s a rotten end to a hard winter. Ten days we were in a two day ice storm and now suddenly it’s warm. It’s a hard segue, like any sudden transition. Yet when I read Jon Abernathy’s thoughtful warm memorial to his own father who also passed away recently again with little warning, we are certainly reminded there are bigger things in life than beer yet – as Jon put it – it’s hard but we are doing OK. I hope.

So, this weeks links are offered to give some lighter thoughts. One delightful small thing I saw this last week is this tiny 12 inch by 12 inch true to scale diorama of the old Bar Volo on that same Yonge Street in Toronto. It was created by Stephen Gardiner of the most honestly named blog Musings on my Model Railroading Addition.  I wrote about Volo in 2006 and again in 2009. It lives on in Birreria Volo but the original was one of the bastions, a crucible for the good beer movement in North America. The post is largely a photo essay of wonderful images like the one I have place just above. Click on that for more detail and then go to the post for more loveliness.

In Britain, after last week’s AGM of CAMRA there has been much written about the near miss vote which upheld the organization’s priority focus on traditional cask ale. Compounding the unhappiness is the fact that 72% voted for change – but the change needed 75% support from the membership. Roger Protz took comfort in how high the vote in favour of change actually was. Pete Brown took the news hard, tweetingcask ale volume is in freefall.” He detailed his thoughts in an extended post.  And B+B survey the response and look to the upsides that slowly paced shifts offer. The Tandly thoughts were telling, too. While it is not my organization, I continued to be impressed by the democratic nature of CAMRA, the focus on the view of consumers rather than brewers as well as the respect for tradition. I am sure it will survive as much as I am sure that change will continue, even if perhaps at an increasing pace and likely in directions we cannot anticipate. Q1: why must there be only the one point of view “all good beer all together” in these things? Q2: in whose interest is it that there is only that one point of view?

While I appreciate I should not expect to link to something wonderfully cheering from Lars every week, I cannot help myself with his fabulously titled post, “Roaring the Beer.”  In it he undertakes a simple experiment with a pot and rediscovers a celebratory approach to sharing beer that is hundreds of years old. Try it out for yourself.

Strange news from Central Europe: “In 2017, the Czech on average drank 138 litres over the course of the year, the lowest consumption in 50 years.” No doubt the trade commentators will argue self-comfortingly “less but better!” while others will see “less but… no, just less.” Because of course there’s already no better when we’re talking about Czech lager, right?*

As a pew sitting Presbyterian and follower of the Greenock Morton, I found this post at Beer Compurgation very interesting, comparing the use of Christian images in beer branding (usually untheologically) to the current treatment of other cultural themes:

To try and best create an equivalence I have previously compared being a Christian in modern England to being a Scottish football fan in modern England… On learning your love for Scottish football people in general conversation would automatically make two assumptions: 

a) You believe domestic Scottish football to be as good as domestic English football; 

b) You believe Rangers and Celtic (The Old Firm) are capable of competing for the English Premier League title…

The accusations and derision came from assumptions of your beliefs and the discussions would continue this way even after explaining that their conjectures were false. Talking about Christianity here is similar. By existing I am allowed to be challenged directly about my thoughts on sexuality, creationism, mosaic period text, etc.. and people often assume they understand my attitudes beforehand.

Personally, I think the Jesus branding is tedious bu,t thankfully, all transgressors all go to hell to burn forever in the eternal fires… so it’s all working out!

Homage at Fuggled to the seven buck king.

Question: what am I talking about in this tweet?
Hmm. Oh yes! The news that Brewdog is claiming they have brought back Allsopp India Pale Ale. First, it appears that someone else has already brought it back. Weird. Second, as was noted by the good Dr. David Turner last year, this can only serve as a marketing swerve for the hipsters. AKA phony baloney. Apparently, the lads have been quietly cornering the market in some remarkable intellectual property including, fabulously, spontaneity! My point is this. You can’t recreate a 1700s ale until there is 1700s malt barley and a 1700s strain of hops. [Related.] Currently, I would say we can turn the clock back to about 1820 if we are lucky given the return of Chevallier and Farnham White Bine. There is no Battledore crop and I couldn’t tell you what the hops might be even though there was clearly a large scale commercial hop industry in the 1700s, not to mention in the 1600s the demands of Derby ale and the Sunday roadsfull of troops of workmen with their scythes and sickles,”. The past is a foreign land, unexplored. Perhaps Brewdog have found a wormhole in time that has now overcome that. Doubt it but good luck to them.

Well, that’s likely enough for this week. Remember to check in with Boak and Bailey on Saturday and then Stan on Monday for their favourite stories and news of the week that was.

*Note: see also the work of CAMRA and the protection of cask ale.

Some Thursday Beer News After The Whole Green Flash Thing

I love the map above, a 1881 Isochronic Chart showing travel time from London under optimum conditions. Which should help understanding the travel time for casks of British beer from that year and perhaps quite a few decades before. Or at least it can be adjusted by a factor. In 1732 the ship Ann crossed the Atlantic, from London to the not-yet colony of Georgia in 88 days. Note how in 1881 Nova Scotia and a bit of Newfoundland are green, meaning transit could occur under ten days. Or about an eleventh of an Ann. Neato. More here.

Gary: Bass master… not Bassmaster. Got it?

Archaeologist Merryn Dineley, is making some great points on Twitter these days about the lack of respect and role of malt and malting through time, both today and and in particular in relation to the study of Stonehenge.

Yup.

Ha ha! Stone sued a party that had nothing to do with it. Will they pay their legal costs? Is that the reason for the delay?

The forces of “don’t worry, be happy” are out in force this week given that the news broke that the assets of Green Flash, the 43rd largest US craft brewery, have been sold off. As the Full Pint reported on Tuesday, this is part of the official memo that Green Flash President and CEO Mike Hinkley sent to over 100 shareholders:

On behalf of myself and the Board of Directors of GFBC, Inc. (the “Company”), I am truly sorry to report that the Company’s senior lender, Comerica Bank, has foreclosed on its loans and sold the assets of the Company (other than the Virginia Beach brewery) to WC IPA LLC through a foreclosure sale which closed on March 30, 2018.  As such, the Company no longer owns the Green Flash and Alpine businesses.  Comerica Bank is currently conducting a separate process to sell the Virginia Beach brewery. After a general slowdown in the craft beer industry, coupled with intense competition and a slowdown of our business, we could not service the debt that we took on to build the Virginia Beach brewery — and in early 2018, the Company defaulted on its loans with Comerica Bank.  

Note a few things. The shareholders were not aware of the decision made apparently by the main shareholder, the lender whose loan bounced. The were told after the fact. I expect that indicates that the lender got the power to do that in a loan agreement. It also might indicate that this was not the first loan agreement as gaining that short of shareholder control is not the stuff of ordinary loan agreements.  The failing of the business has being going on for some time. Also, these are asset sales.  This is not a foreclosure of the business.* The brewing company has not been sold off, just the assets of value. Including the “businesses” which would include the brands, the goodwill if any is left and all operational aspects.  So, the corporation has been stripped to pay the bank. Reason? Forget the other stuff – over extension of debt to move into the branch plant business. The only question that matters is whether others will be found to be in the same boat.

Craft was in the news for other reasons. The Wall Street Journal declared craft beer was “big business.” [Note: “big craft” was discussed in 2014.] I like this plain language sentence in the WSJ piece in particular: “[r]ecent years have seen a world-wide wave of beer consolidation.” No “sell out!” No “got gobbled up!” Just a plain language description of the business of beer doing what it has done for hundreds of years – consolidate.

One example of a consolidation was examined in far greater detail by the Chicago Tribune in Josh Noel’s excellent article “Goose Island Aims to Shake Off Rough Year with New Beers, Ad Campaign.” The only thing I didn’t understand was this passage:

Goose Island’s story is therefore returning to Chicago — an effort to tie the brewery not just to its hometown, but to cities in general: urban and bustling, with a dose of cosmopolitan and hip. “It’s something that can be owned and is differentiating for Goose Island,” Ahsmann said. “Think about it: Can you think of any other nationally distributed craft brewer based out of a city?” There are others, of course — Brooklyn Brewery, Boston Beer Co. and Anchor Brewing in San Francisco — but none that owns the idea of city in the way that Corona is beach or Coors is mountains. Ahsmann wants Goose Island to be that beer. 

If that is what Goose Island is doing under AB InBev it’s not speaking to me. I just thought Goose Island was about geese on an island. Monsieur Jonathan, Le Beerinateur, clarified on Twitter that is was a district of Chicago. Who knew? Without that context, there is no way I would think “gooseness” + “islandness” = “urban and bustling, with a dose of cosmopolitan and hip” because that math just doesn’t work for me even though I have been having the odd Goose Island IPA** since maybe 2010.  [Did all you all know this and not tell me?]

Is the lesson of both Green Flash and Goose Island that US craft and local/regional are more closely tied than big craft thought? Notte note: “It’s a fine lesson…

Celebrator ends its print run. I blame MySpace.

This is an interesting story. It’s about Catalonia’s burgeoning craft beer scene. It’s from March 2013. One key thing was left unexplored then: local sausages. No idea how they measure up compared to the sausages of other regions of Spain. That is not the point. You know, it would be nice to know what each junket sponsoring jurisdiction requires in its funding agreement by way of social media follow up content. That is for another day. Today, I am fascinated by the sudden fascination with Catalonian sausages.

You want a real beer vacation? Three words: Bavarian… theme… park.

My two favourite April Fool’s pranks: “Brewers Brace for Brettanomyces Shortage” and ^Greg, the Sunday intern for Boak and Bailey.

That’s it. I am down to the cheap shots and gags. It wears one down. More next week. Sure thing. You bet. Perhaps cheerier. No promises.  No comment.

U*This could be another aspect of the over all plan.
**Or something or other under that label.

What Is… Or Was “Schenk” Beer Anyway?

That’s from the New York Herald of 28 May 1874.  Schenk is one of those words that flits around the edges of US beer history popping up in scientific tables, included in passing references before, say, 1900 that is one of the more irritating to research. One simple reason is that it was / is a reasonably common surname. And it may suffer from that problem of speculation in the guise of conclusion we see too much of. Footnotes and primary records are the regular cure for that ailment so let’s see what we can find out before we form the image in our mind’s eye.

First, let’s start relatively near the end. In every child’s favourite bedtime book, Johnson’s New Universal Cyclopaedia: a Scientific and Popular Treasury of Useful Knowledge, Volume 1, at page 442 we read this in the sub-article on “Lager Beer”:

Three varieties of this beer are made: (1) “Lager” or summer beer, for which 3 bushels of malt and IA to 3 pounds of hops are used per barrel, and which is not ready for use in less than from four to six months. (2) “Schenk” winter or present-use beer: 2 to 3 bushels malt and 1 pound hops per barrel; ready in four to six weeks. (3) Bock bier, which is an extra strong beer, made in small quantity and served to customers in the spring, during the interval between the giving out of the schenk beer and the tapping of the lager. In its manufacture 3 1/2 bushels of malt and 1 pound of hops per barrel are used, and it requires two months for its preparation. 

The encyclopedia was produced by the A.J. Johnson publishing house of New York City run by one Alvin J. Johnson. You can click on the image to the right where each of the  three sorts of beer are prefaced by the word “Munich” – which is interesting. What I also like about that passage is how well it aligns with one other reference from a completely difference source. In 2011, the terribly reliable Ron wrote a post about Vienna malt and quoted a long passage from the British Medical Journal 1869, vol. 1 and particularly from pages 83 to 84:

Generally speaking, the beer drunk in Austria and Germany has less alcoholic strength than that consumed here. The strongest Kinds, such as those known in Bavaria by the names “Holy Father”, “Salvator”, and “Buck”, rarely contain so much as 5 per cent, by weight of absolute alcohol. The store-beer, or lager bier, generally contains about 3.5 per cent., ranging from 4 to 2.8 per cent. ; and the ordinary beer for quick draught, schenk bier, corresponding in that respect to our porter, contains from 2.25 to 3.5 per cent, of alcohol. In the Austrian dominions, the beer is generally preferred rather weaker than in Bavaria ; but in Austria, the organisation of the breweries, and the system of conducting the business, have been developed in such a manner as to assimilate more to the vast establishments we have in this country.

Now, to my mind that looks like two sources from two English-speaking countries within nine years of each other each presenting as fairly authoritative information about a classification of beer from a third culture.* For present purposes, this is useful enough to rely upon as a first principle that, whatever it was, in the latter third of the 1800s, schenk was understood as and also the common word for German beer of a weaker sort than middling lager and stronger bock. It is considered to exist on a continuum and not of a difference class than lager or bock. It is an adjective as much as a noun. A degree of strength.

This is interesting. Boak and Bailey’s bibliographical guide to entering an enhanced understanding of lager included a 2011 article by Lisa Grimm – “Beer History: German-American Brewers Before Prohibition” – which states this about the entry of lager into the brewing culture of the United States:

Many historians attribute the first lager beer brewed in America to John Wagner, a Bavarian immigrant who set up shop in Philadelphia in 1840, though some of that notice is probably due to the chain of events he helped kick off—Maureen Ogle points out in her excellent Ambitious Brew that two German immigrants were brewing lager on a small scale in 1838 in Virginia.

This passage follows the statement “German brewers were a relatively late addition to the scene, arriving in large numbers only in the mid-19th century.” This timing aligns with the post I wrote about a rather alarming New York City Sunday afternoon attack on a public house** which I entitled “An Anti-German Anti-Lager* NYC Riot In 1840” with that asterisk. See, I assumed Germans and lager were common entrants into the NYC scene but as Gary, well, chided me (let’s be frank) in relation to… 1840 slightly predates the date lager is understood to have arrived in New York with George Gillig… or rather the date Gillig takes on brewing lager. It appears he brewed something else from 1840 to 1846.

Additionally, that bit brings up national pride right about now. Jordan, in part of our book Ontario Beer, wrote that the first brewer on record in Waterloo Township was George Rebscher who opened his establishment in 1837:

It should come as no surprise that Rebscher, as a German brewer from Hesse in Franconia, brought with him the brewing techniques that were used in his homeland. Rebscher was the first brewer of lager beer in North America. What we cannot know is exactly what the lager might have been like. It seems likely the unfiltered styles that were popular in Franconia might have represented some of the early output. Given what we know of brewing in the early stages of a settlement in Upper Canada, it is relatively unlikely that George Rebscher’s lager would have been made entirely of barley for the first year or two of production.

Which is all very interesting. In the 1843 edition of Flügel’s Complete Dictionary of the German and English Languages there is a translation given at page 508 for “schenk” and a number of related words.  You can read it if you click on the thumbnail to the right. And if you can struggle with the Gothic script you will see that it is related to ideas of draught and tavern. Sort of table beer, perhaps. By contrast, lager-bier is defined at page 353 as “beer for keeping, strong beer.” Jordan went on to suggest that the early beer from Rebscher was more zwickelbier than kellerbier based on the lack of aging. To my mind, based on the above, that sounds a lot like a beer that is more schenk than lager, too.

And… that’s it. Frankly whether it was Rebscher, Wagner or Gillig really does not matter for today’s purposes. These gents are all examples of the folk included in the wave of German-speaking immigrant to the western hemisphere in Q2 1800s. It’s The Beginning. The beginning of lager. Well, a beginning of what is called lager. The beginning of German beer in North America. New beer for a new wave of immigrants in the 1830s and 1840’s. Sorta. Sorta maybe. The problem with the story is that there are two key elements that exist in North America well before this genesis story: German beer and… Germans. See, the Germans who came to North America in the second quarter of the 1800s were not the first. The Historical Society of Pennsylvania has summarized it this way:

The largest wave of German immigration to Pennsylvania occurred
during the years 1749-1754 but tapered off during the French and Indian Wars and after the American Revolution… By the time of the Revolutionary War, there were approximately 65,000 to 75,000 ethnically German residents in Pennsylvania. Some historians estimate the number as high as 100,000. Benjamin Franklin wrote that at least one-third of Pennsylvania’s white population was German.

Which is interesting. There was German beer of some sort and there were Germans not only well before lager shows up in America but plenty of Germans were before the American Revolution.  But they were not necessarily the same sort of Germans. As that piece states, the German immigrants of the 1830s and 1840s came from northern and eastern Germany and were Catholic whereas the earlier Pennsylvania Germans tended to come from the southern German principalities and were Lutherans or other sorts of Protestants. Which may well mean, then as now, the beer was different.

 

 

 

 

So, armed with that, let’s go further back. If we do, we see that “schenk” was a term with a prior history. As illustrated to above the far left, Heinrich Hildebrand used the term in his early 1700s philosophical treatise Jurisdictio Universa Secundum Mores Hodiernos Compendiose Considerata. You can see it there in Gothic German script as an illustration of his tenth hypothesis set out in Latin. And, no, I have no idea what he’s talking about either. “Schenk” also shows up, as up there in the middle, in this entry in a French language dictionary of German terms from 1788, the Neues Teutsches und Französisches Wörterbuch. And, to the upper right, here it is in an English-German dictionary from Britain published in 1800. So, schenk was a thing before lager came to the USA. At this point, not so much the adjective explaining relative strength. Note also how broad the various associated forms of the word are. In 1800, a tavern  keeper is a schenk or a schenke depending on gender. It has a meaning more its own than by the end of the 1800s.

Let’s go a bit lateral now. Bear with me. We saw a year and a half ago that in the 1820s there was something called cream beer being sold in New York which was associated with the Germans of Pennsylvania. A sort of fresh beer… draught… table beer perhaps. There is another term used around the same time – “Bavarian” – sometimes with “ale” and sometimes with “beer.” The New York Evening Post of 20 January 1836 uses the term “Bavarian beer” in a long article, “The German Prince In Germany And France” where it is said the German author Jean Paul was fond of it.

And then there is swankey which , as noted by Boak and Bailey in the June 2015 edition of BeerAdvocate, was a name of a beer in Pennsylvania which was a lot like a name for a light rustic beer in Cornwall England, swanky.  The word swankey with an “e” was used in a 12 May 1849 article on a crisis at sea in the New York’s Weekly Herald. It was used in rather unflattering terms as you can see to the right: vinegar, brandy, saltwater and molasses. Notice that the ship left from Delaware. Next to eastern Pennsylvania. A lowbrow making a lowbrow reference to probably a lowbrow drink.

Hmm… then we see that the 28 April 1888 edition of the New York Tribune included a passage in a newsy notes column on a enterprise dedicated to the brewing of swankey which I set out in full below:

Brook’s law was an 1880’s temperance law in Pennsylvania. And low strength table beer “is very popular in Germany.” Stan notes a similar add from Wichita from around the same year in his book Brewing Local but suggests swankey started there. Hmm – the police blotter article up top from twelve years before would discount an 1888 start if there is a connection.  I wonder if it actually is something of the end point for the concept. See, swank is an old word, too – like schenk.*** In the common sense has a rather interesting etymology. Full of notions of youth and swagger and stagger before it was a fifty cent word for trendy.

And if we are honest, swanky and schenk can start to sound a bit alike if you mix in various accents especially if the schenk is schenke. Mixed accents of mixing peoples. See, there is a Cornwall and Pennsylvania connection, too. Quakers moved from Cornwall to western New Jersey and eastern Pennsylvania in the later 1600s.  Pennsylvania has a few nicknames and one is the Quaker State, immortalized by the engine oil as well as a brand of oatmeal. Did they bring the word swanky in the 1600smeet up with Germans in the 1700s making schenk, merge them in to swankey and maybe brand it as cream beer in the early 1800s to explain it to people who didn’t get the local lingo. That 1880s reference Stan notes might be more of an echo, a remembrance of beer words past.

Seems a bit of a convenient stretch, doesn’t it. But we are talking about a pretty small and culturally discrete population. There are only 240,000 people in Pennsylvania in 1770. And we see three low alcohol not-lager beers coming out of the same community over time and at a time when there was no real finesse about neatly splitting hairs over whether a beer is of one sort or another. Think about it. Maybe a stretch. Maybe not.

*Note also this definition from the 1885  edition (and not the claimed 1835 edition) of The Progressive Dictionary of the English Language: A Supplementary Wordbook to All Leading Dictionaries of the United States and Great Britain published by the Progressive Publishing Company of Chicago: “Schenk-beer (shengk ber), n. [G. schenk-bier, from schenken, to pour out, because put on draught soon after it is made.] A kind of mild German beer; German draught or pot beer, designed for Immediate use, as distinguished from lager or store beer. Called also Shank-beer.

**The term “German public house” was a thing in New York before 1846. The Spectator newspaper used the term on 2 April 1842 to describe one of the buildings lost in a great fire.

***This looks like a reference to “schenkebier” from the 1400s.

Fascists, Racists, Pinkos, Brewers And…

Not much inclined to write for the last week or so. Late 1970s nuclear fear retro followed quickly by 1930s Nazi fear retro. Seems our neighbours to the south hired a moron and he is turning out to be a fabulous moron attracting other morons to flit about his flame. Like last summer, one barely knows what to reach for but, perhaps unlike last summer, one knows one might need to. What to do in these troubled times? Perhaps explore how fascism, communism and racism (perhaps bundled as “totalitarian supremacism“?) has been known to brewing over time? Let’s see.

Earlier this year, Hungary witnessed a bit of a political controversy over the appearance of Heineken’s red star – which Hungarian law considers a totalitarian symbol. As might have been expected, it was apparently as much as anything about contemporary politics and the time-honoured role brewing money plays in that game.

Totes Supps can also show up in more unexpected ways. In 2016, a brewery in Bavaria was accused of offering a Nazi friendly lager named Grenzzaun Halbe, or Border Fence Half. Priced at 88 euro cents a bottle, it was considered code for HH or Heil Hitler. The brewer in the usual way explained “insisted the name and slogan were not directed against migrants, but referred to defending Bavarian culture“* but, oddly, also said they had lent resources to the refugee influx.

Then there are the old boys who, you know, just say those sorts of things. Yesterday, Jason Notte provided a bit of a walk down memory lane offering the legacy of US brewing mogul Bill Coors who was apparently quoted in 1984 for providing such comments as “…one of the best things they did for you is to drag your ancestors over here in chains…” and “…they lack the intellectual capacity to succeed, and it’s taking them down the tubes” though the resulting libel suit against a newspaper that had the gall to report his words was dropped. The old git is still with us apparently, turning 101 the other day. Other similar substantial claims were made against the brewery in those days. Interesting, then, that three years later this was an opinion reported by the Syracuse Herald-Journal of February 10, 1987 just when Coors was entering the CNY market:

“When you buy their product you are, in effect, inviting the Coors people into your home,” said Joseph Welch, executive secretary of the Greater Syracuse Labor Council. “I think anyone with a conscience wouldn’t want those kind of people in their homes.”**

But these brewers can also be ingrained into the movement. If we go back a bit further, one can look at what brewers did during the time when fascists were actually in the ascent. To the right is a very handy graph with the somewhat vague title “Birra Peroni’s strategic response to institutional pressure” from the 2016 book Accounting and Food: Some Italian Experiences by Sargiacomo, D’Amico and Di Pietra. I say vague given it illustrates, in part, this business decision from 1926 to the regime’s fall:

…the Fascist government tried to control production and balance demand and supply by controlling the supply side…. In this context, the company’s strategic response may be viewed as a compromise. Giacomo Peroni, former president of the earlier Unione Italiana Fabbricanti di Birra (Italian Brewers’ Union) was put at the helm of the new association. As the managers of the new association, Giacomo could act as an institutional entrepreneur and therefore bend the institutional change to his own and his company’s interests. In fact, despite the need to reduce the company’s production volume as imposed by the Fascist government, in his role Giacomo Peroni managed to avoid such cuts and toss them off on his competitors. This is suggested by the fact that it was precisely in those years that the company increased its production volume and sales. 

Suggested?*** Hmm… Apparently, Peroni also fed demand from what are described as the “new African colonies” aka the invasion of Ethiopia. Nothing like a captive audience. Note: Peroni continues as a brand now owned by Japanese brewer Asahi, achieving apparently some recent success.

And we do also recall that the 1923 Beer Hall Putsch did lead to the army being called out, an arrest, a trial and a five year term. Well, then someone gave Hitler a pen in jail and he wrote down his evil which was shared after an early release.

What does all this prove? Well, as you can see in the footnotes, we can laugh at it. We can also support the democratic processes that stand against it. But that totalitarian supremacist is going to keep popping up. No point in pretending, offering a beer and dreaming that people are good. Some people are very bad. Having lived though an number of genocides at the youthful age of 54 – from Cambodia to the Balkans – I don’t expect that evil to change. But if we understand that it is an insidiously corrosive, inveigling tendency we should be aware that it needs being watched out for and given proper response.

*See here for more.
**See here for more.
***See here for more.