Category: New York

Your Mid-May Beery News Links Of Note

Did you see the game? I don’t know or really care what game it was but May is all about the games. Big ball games. I never am sure what the rules of big ball actually are but it sure is exciting this time of year. I think about that when I read about things like that it is America’s Craft Beer Week and think – how dull is that? And even nine years after “Hooray for Everything” it is still pretty much stuck in that same rut. What is it about beer that makes its promotion either offensive or deathly dull? I love that the vision for the event-like thing used to be:

…the week to inspire beer enthusiasts to declare their independence by supporting breweries that produce fewer than 2 million barrels of beer a year and are independently owned…

…given, you know, that the whole “fewer” thing is out the door and “independence” is such a dodgy concept it had to be converted into branding to patch over the difficult questions. Unless Andy is right and the schisms as just beginning. Anyway, to each their own. I suspect the real value is in brewery staff pep rallies, hot dog cannon sales and boosting the pamphlet manufacturing trade… that sort of thing.

What else… or, rather, what is actually going on? By the way, have you lost the ability to waste time on the internet?* Good question. Not me! Evidence? This weekly post. Further evidence? How about an immediately early morning bonus update mid-paragraph to highlight this amazing piece on how to do nothing in Chicago** for a whole day.

Ruh-ro: Saudi beer caps.

Yikes! “Microplastics in beer is no small deal” is real news. The Great Lakes seem particularly hit. I live next to a Great Lake. I drink its waters. It’s in the tap water. And therefore in me. I expect to hear it is very bad… or overblown. But not as bad as this was feared, I hope. I just can’t wait for the beer trade PR semi-pros to start handing out the medical advice on this one.

Gentle razzing amongst new urban central Canadian beer mags was received concurrently with emails describing the reorganization of the excellent third such publication launched just last year.  Offering best wishes feels a bit like hoping the kid will learn to ride that bike without losing a tooth or ending up in a cast at some point. Who will actually survive? Will any make it to issue four? Worth noting an utter lack of fidelity amongst the writers. Everyone seems just to write for everyone. Did I expect anything else?

Ontario.

Fabulous observation from the world’s most honest publican:Well… what is success anyway? BrewDog provides comparison and have again highlighted the now long-past-death of craft with the announcement that they are closing in on billionaire status… well, Canadian billionaire.  Sure the fingers get pointed at dear old semi-demi-delusional Humphrey but as far as UK craft brewing magnates go these days, Watt and Wham… err, Dickie… are leading the pack.

I was going to not bother with this Beavertown*** story as it is rather boring being another small brewery making the move to being much bigger on the way to being very much bigger. I figured Boak and Bailey would know more and get to it Saturday. But then they got to it on Tuesday… and then they got to be bizarrely labeled as both vaguely biased and, oddly but not uncharacteristically, apparently not biased enough… again vaguely. Non-story mock outrage. Sad. Nate gets it. Fan fiction of a sort, I suppose. Except I can only presume, as usual, it was preceded by a phone call and a back scratch. Which Cloudwater, jumping in on clumsily (and somewhat anti-democratically), seemed to prove. Nice bit of poor widdle cwaft performance art.****

Rather conversely, some real news here about the application of the law under the heady New York Post title “Winery owner busted for ‘illegal moonshine operation“:

“The discovery of an illegal moonshine operation in the heart of Brooklyn is nothing short of shocking, given how easy and inexpensive it is to obtain a distiller’s license in New York state,” said SLA Counsel Christopher Riano. Snyder was led away in handcuffs following the Wednesday raid, authorities said, and was charged by the city Sheriff’s Office with the illicit manufacturing of alcoholic beverages. The class-E felony is punishable by 1-4 years in prison.

Frankly, I am surprised we have not seen more of this, especially given the pervasive false “new e-conomy of 1996” style promise of the drinks PR trade: “don’t worry, it’s craft!” The handcuffing was a sweet touch.

Happier news: a piece on Valley Malt by Mr. Matthew Osgood. We used their product when we created a version of Vassar Ale with Beaus in 2012 which was, to be fair, a case of inspiration more than replication. Still, exceptionally yum.

Speaking about perhaps not journalism,*** sad to see the UK’s Morning Advertiser getting suckered into this bit of PR puff about “blockchain beer” – a tale not unlike the phony “open source beer” story that got me quoted back in 2005***** in The New York Times, an organ which I like to think of as the world’s newspaper of record. Bar-coding for provenance is also pretty much “new e-conomy of 1996” style. I remember being in a presentation twenty years ago for using it to prove where potatoes were grown. Amazed-balls! Decentralized server authentication through embedded cryptography is entirely different. But, you know, beer journalism so… whatever.

Wednesday, Pete wrote about alcohol in The Guardian this week but then I had to recalibrate my expectations early on when I hit this bit of health and politics:

This means we live in an age of alarmist misinformation about the perils of booze, with a growing belief that any level of consumption of this “poison” is potentially harmful. 

Unfortunately, Pete’s article turns out to not be about the effects of alcohol but the phases of a single drinking session. There is a phrase you need to keep in mind when working on electricity transmission contracts: “you have to obey the electrons.” Likewise, when you consider health and alcohol, you have to remember you are sitting in a human body and not a magic consumption machine. So, I am more inclined to think of this by Pete or this from Jeff than I am to buy into an idea that there is too much alarmist misinformation about the perils of booze.

Hmm. Seems like an inordinately unhappy set of notes up there. Remember when people used to call good beer a social lubricant? It was going so well for a few weeks but – whammo! – so much getting it wrong in so many ways.  Graft, innuendo and dipsomania all in one place together. Is this the end? Has something run its course? Or is the sign that something new is just around the corner? Well, for answers to those and many more questions you will have to wait until next week to see. Or tune into the internets on Saturday to visit with the, seriously, much more creative and informed, pleasant and positive Boak and Bailey.

*Can we even recall what it was like?
**Hint.
***Admittedly, the name alone poses a challenge to any Canadian. Not to mention this.  And… the icky.
****None of this was about “journalism v. opinion” with all due respect.  So, what do we call it? The assertion of status for some reason or another is a part of what I see. Which leads to the broader question: what is the point of following this sort of transient semi-contrived issue-skirting promotional writing if the point is, in an way, not ultimately what is written? Fortunately, having written inordinately about the Georgian era, I can see an attempt at a status-based construct over a merit-based construct from the next valley.
*****Have I ever mentioned that I was quoted in The New York Times in 2005? I have? Could I share more details with you?

A New Indigenous Beer Style? Watertown Cold!

Searching the on-line archives on a quiet day off, I found a very interesting bit of news in a June 5, 1988 article in the entirely venerable Watertown Daily Times  under the headline “Prohibition Invention Made in City” which describes one aspect of the local bootlegging trade when distributing Canada’s gift of beer imports was a boon to the good folk of upstate New York. The border area was, as would be expected, a hotbed of smuggling – but in the middle of the article there was this startling passage:

By 1925, even the New York Times carried stories stating that Watertown was the hub of illegal beer shipments. On Aug. 20 of that year, newly appointed Buffalo Divisional Prohibition Chief Romaine Merrick, who was assigned to northern New York, told The New York Times: “In the Buffalo District, I will have the largest distillery in the state. It is in Watertown.” The next day, The Watertown Daily Times wrote a reaction story, stating that only near beer, a legal beverage at the time, was known to be brewed here. 

Little did they know that sometime between 1919 and 1928, the owners of the brewery had constructed a secret cold-distilling and bottling operation worth $50,000, concealing it in a nearby garage. The federal Treasury Agents were amazed. They thought they had sealed off the area nine years before… Federal officials had found two huge vats in the basement of the brewery, where cold water, malt, hops and yeast were being mixed and allowed to ferment slowly into high-alcohol beer. The beer was then filtered through special paper that collected impurities, and piped to an illicit bottling operation nearby.

Now, as I wrote in Ontario Beer, we all know that even though Canada had a form of restriction on the legal sale of beer during our temperance era, there was never actual full on prohibition. Restrictions were largely imposed province by province. The breweries were not shut down as that was under federal law. And the era of temperance ended when the realization was realized that the breweries (and wineries… and distilleries…) were making masses of untaxed wealth off of the export trade. And the Canadian export trade was exporting into the USA. So, that the Feds, the G-men, were on the trail of bootleggers was normal.

But what was going on in that basement was not normal. What the heck was this cold fermented, filtered, high-alcohol beer? The 1988 story quotes a nephew of the final owner of the brewery who said “[e]veryone liked the beer…” and also Watertown resident Samuel Frazitta who said that it had a real kick to it and “tasted real good.”This is important to appreciate as these recollections were reported in the context of an area awash in the 1920s with good Canadian beer and liquor. But what was it? Apparently the secret brewing process did not require boiling the wort as that would have attracted the Federal agents far sooner.

There is more background in this 2017 article and in this 2014 report in Northern New York Business magazine stated that the equipment included “vats that contained 320 barrels of beer in various stages of fermentation” so not a tiny operation. After the end of prohibition, the brewery continued for about another decade as a legitimate operation under the name Northern Brewing Co and was known for its:

…malty, full-bodied, European-style brews, with high alcohol content and a head you could stand a spoon in. Specialties included Watertown Cream Ale, Old Style Lager, and Jefferson Lager Beer.

All of which is interesting. Notice the prohibition beer was made of malt and hops and not just some fifth-rate sugar thrown together to make some sort of hootch. It was both malty and enjoyable. Which is also reasonable as the operation during the prohibition era was actually making legal sub-2% alcohol beer. And reasonable given the brewery had three phases of legitimate brewing: Watertown Brewing Co.(1893 to 1901), Watertown Consumers Brewing Co.(1901 to 1920) and The Northern Brewing Co. Inc. (1933 to 1943). To these can be added the illegitimate operation from 1919 to 1928.

But what was the cold-fermentation, non-odorous brewing process that was used during the bootleg era? Certainly it appears to be a singular process, without replication elsewhere as far as I know. Maybe Stan or someone else knows more. Another indigenous hidden style. Heck, is it a new, mysterious hidden technique for the crafteratti to now explore, appropriate and, then, almost immediately ruin by loading it up with fruit flavours and glitter?  Maybe. Needs more study.

Your Beery News For The Sudden January Thaw

Nothing slows down life as much as three weeks of the freezing weather that we are just about to get a break from. Well, that and regularly keeping track of the beery news again. It’s been since November since I started back up.  I was last August’s jaunt as Stan’s intern that did it, I suppose. Give me a few years. I might get reasonably good at it. Maybe. Sorta. Bet I pack it in come spring.

Anyway, first up, all that hope and rage you have balled up into the narrative that moderate alcohol is good for you? It’s very likely a crock. Why? Because “…low-volume drinkers may appear healthy only because the ‘abstainers’ with whom they are compared are biased toward ill health.” My take? If you regularly wake up hungover you are likely hurting yourself. Start with a few liver function tests.

Crap. Eric Asimov has mentioned Prince Edward County wines in The New York Times. I’ll never be able to afford to drink the local stuff now.

More bad news? Why not? The sudden shutting of central New York’s venerable Saratoga Brewing was covered in great detail by central New York’s venerable Don Cazentre. It’s not that often that beer business news gets covered as business news but Don is regularly the one doing it. Another form of the death of the dream of national big craft – along with, you know, less and less of the stuff being sold. Hail the new boss! Local murky gak in a sterile monoculture branded taproom where everyone wants to tell you about how great the beer is. Now, that’s my kind of entertainment.

Now, how about something positive? I definitely award the best long writing this week to the two part essay by Matthew Lawrenson on pub life for the perspective of someone with autism:

I’ve been told that people are wary of me due to my “beer blogging’s greatest monster” reputation and are surprised when I’m more anxious and less obnoxious than they’ve been lead to believe. All I can say is that, usually, things are rarely what people expect them to be.

My favourite thing about the essay is how plainly described it all is. Matthew treats the subject objectively, with the respect it deserves. Very helpful. By way of a bit of contrast, because it’s important to keep this dynamic, Jordan took on the argument being made by Canada’s macro brewers about our excise tax regime and found it seriously lacking, working both the numbers as well as his sarcasm skills:

…let’s do the math. Wow! The average price of a case of beer is $36.50 if you go by the examples that Beer Canada have used. Now, let’s see. 24 x 341ml = 8,184 ml. How many ml in a HL? Wow. That’s 12.218 cases of beer per hectolitre. That’s 293 bottles and a low fill! Hmmm. What’s $31.84/293? Oh wow. It’s 10.8 cents a bottle in federal excise!

I was left (again) with the feeling that all cost inputs deserve that level of scrutiny. It’s we the buyers and our cash that runs the whole industry, after all. Why shouldn’t we get a simple straight answer? Consider J.J. Bell’s news today that he is dropping Harvey’s from his pub’s line up because “They’ve been using their strong position in the local market to price gouge, pure and simple.” Now, that’s some plain speaking about value.

How did we get here? Maybe beer 5,000 years ago in Greece. Merryn Dineley ordered the article so I am looking forward to greater analysis that just the abstract but the reference to “remains of sprouted cereal grains as well as cereal fragments from the Bronze Age” sure seems interesting.

Not beer: Al Tuck. Listen for a bit. There you go. Feel better, right?

Coming to the end but still enough time for my favourite use of Twitter in beer-world for 2018. Josh Noel’s fictional life of John Holl started on New Years Day this way:

On a Thursday evening in 1986, as a spring storm pounded the Dallas-Ft. Worth airport, John Hall sat in an airplane on the rain‐glazed tarmac and did something he would recount for the rest of his life. He reached for a magazine.

Finally. All things come to an end. And speaking of ends – bumboats. Say it fast five times over out loud… in public: Bumboats!  Bumboats!  Bumboats! Bumboats! Bumboats!” Hah – made you do it.

Laters.

Your Thursday Bullet Points For A Beery Yule

Are we in Yule yet? I think we are. The old town is at least looking wintery as you can see above. Our warm spell has flipped to cold snap so fast that the last of our garden tomatoes ripening on the window sill looked out at -17C this morning. But enough about comfort and joy. This blog is about beer, not… not beer.

First up in the news is all this  fuss about the shadowy Portman Group telling a brewery with childish colours and cartooning in their branding that childish colours and cartooning might be attractive to children. Infantilization indeed. I am pleased that the response of the UK brewery in question is so sensible and support the take by B² in large part. BUT… a bit shocked was I by the (i) weepy hand wringing over the decision, (ii) weepy hand wringing over the process, and (iii) the collective amnesia about the Portman Group rulings on 2008. So much #poohwiddowcwaft! Now, I realize that the demise of most actual beer blogging has left an imprint on the minds of some that beer blogging was never all that good but it is rewarding to reach back in the archives to find sensible discussion about those events in a way that neither social media or trade-based beer journalism can apparently cope with these days.

Speaking of sensible application of the law, good to see that Beyoncé got here reputation unshackled from those freelancers who would attach their profit making to her hard earned fame.  It is quite stunning how we see this appropriation by craft brewers of the intellectual property of others. I still haven’t heard who drew and, so, owned or owns the copyright as opposed to the trademark as it relates to that White Stag. Yes, yes… it’s all a bit of fun. But that’s what the sexists and racists say, too, right?

Gerald Comeau, hero.

Robin and Jordan got a generous amount of coverage by TVO, Ontario’s public TV and interwebs broadcaster this week. My only sadness is the entire misrepresentation of the sixty years from 1927 to 1987 and the glory that was E.P. Taylor’s contribution to the world of brewing with his war on waste under the banner of lightness and modest price. The point, however, on “local” is especially well made and avoids our muddiness about all of Ontario being “local” to the entire 13,000,000 persons province.

Finally, interesting news about the jump in Canadian malting barley sales to China including this tidbit:

Canadian malting barley commands a higher price, especially for China’s premium beer market, because of its dark color and higher protein, which allows for better foaming, Watts said.

Because its all about the foaming. Good to see us kicking some Argie-Aussie-Euro butt for one in something other than curling.

I am off. Not like Stan is off. I should be back sooner than he is. I am going to think about Thursdays. Gonna think some more.

“Nipperkin” In The 1790s New York Press

I love me a good collection action by beer bloggers and today B+B published initial results on the meaning of nip and nipperkin after a bit of a Twitter discussion yesterday. Ignoring for the moment the question of why I am writing so much about their ideas while entirely ignoring the debacle of the BA’s most recent PR botch, let’s just understand one thing if nothing else in this makes sense – when a man loves a pottle then can a nipperkin be so bad?

To the upper right is a poem published in New York City’s Columbian Gazetteer of 9 January 1794.  The content of the poem is wallopingly inappropriate to our eye in how it essentially says “let thinking, more pies and drinkin!'” but there it is… stingo by the nipperkin. Can I apologize and promise in atonement to make a pie or pudding myself and read my wife something in Greek before making a toast? I shall try and might report back.

A bit of a survey about the databases tells me there is was not a lot of use for either word in the press for the time, though a poem on the role of stingo in flips appeared later that same year on the New York Daily Gazette of 25 August 1794.  Click on the image to the left. The recipe for flip is quite extraordinary: rum, maple syrup, hopped beer and pumpkin. But it is drunk by the mug into which a hot poker was plunged. Not by the tiny nipperkin.

A brief entry. Go add anything you find and report back to Boak and Bailey.

“No Liquor On Earth Is Like Nottingham Ale!”

As a lad, before the internet, I was a keener for the BBC World Service. I actually visited the studios at Bush House on the Strand in 1980 on a family holiday and sat in on a Dave Lee Travis show taping. Most evenings I would listen to the shortwave and at the top of the hour before the news hear the station’s identification signal, the Lillibullero. Little did I know that the short tune played right after “This is London” and before the “beep beep beep beep beep beeeeeeeeep” of the hour was taken from an English folk song called “Nottingham Ale“,* the singing of which which you can hear here. 

I learned that fact searching for references to the great ales of late 1600s England in an archive of mid- and late-1700s colonial New York newspapers. I came across this lyric to the right which was to be sung to the tune of “Nottingham Ale.” It was published in New York’s Gazette of the United States on 18 August 1790. Which means that there was some understanding in NYC at that time of Nottingham, England having, you know, an ale. So well known, in fact, that a brewer in New York, John F. Jones, appears to have been using the name for one of his own local ales if the New York Gazette of 12 March 1803 is to be believed.

What isn’t in the archive are references to Derby ale,** Hull ale or Margate ale, the coastal and carted ales of England in the 1600s. As we have seen, there are plenty of references in the NY press to other English ales not much discussed in the 1600s – ales like Taunton, Burton and Gainsborough. What is remarkable seems to be how while the pattern of naming these great ales for the cities from which they came continued, these transoceanic ales were named after a largely if not entirely a distinct class of city. Hmm.

Anyway, this short post bridges a few things that I need to unpack a bit more but most of all it should serve as encouragement for all you all to learn the words and tune of “Nottingham Ale” so that we may sing it when we meet next. Extra points for learning the version in praise of St. Andrew set out above, too.

*Amongst other antecedents.
**Need to work on a Derby post. I have found quite a lovely map from 1680…

Tales From The Crypt Of Early Micro

I am working on a relatively new database to me, a newspaper and magazine archive covering a little over the last thirty years. Grinding common beer words through the search engine of any new database is always fun but in the shadowy world of the recent past it can also be surprising. I don’t actually write all that much about the origins of of the micro brewing industry but, as we know, the shifting sands and rearguard revisionist retelling of all the genesis stories should be enough motivation for anyone. And it turns out there are interesting tales to be told from the point in time when “micro” was battling with “mini” and recently deceased “craft” was just a gleam in some PR committee’s eye.

First, set the scene. In Albany, New York’s Times Union of 16 July 1986 we have the staff byline story “Abrams Sues Big Breweries” – this particular Abrams being New York State Attorney General Robert Abrams:

The state attorney general filed an anti-trust suit in federal court Tuesday charging the four major beer breweries and their distributors have virtually suffocated competition and created unnaturally high 6-pack prices. The suit filed in U.S. District Court in Brooklyn names Anheuser-Busch Inc., Miller Brewing Co., G. Heileman Brewing Co. Inc. and the Stroh Brewery Co. breweries and the New York State Beer Wholesalers Association, which he charged control 80 percent of the New York state beer market. The four companies distribute almost every big-name beer in New York, including Budweiser, Michelob, Miller, Schlitz, Schaefer, Colt 45 and Schmidt.

The story states that the lawsuit, which charged distributor and breweries were engaged in an actual conspiracy to control the beer market prices. The interesting thing is that this is the sort of thing that big craft suggests it triggered but this story is effectively pre-micro.

In another tale from that same month we read, again in the Times Union, a story of accusation. In the 7 July 1986 edition, we can find the headline “Boston Beer Seller Claims 3 European Imports Impure” which is pretty funny given there have been false and well proven accusations about competition in the brewing industry since, well, pretty much since beer was invented. The story by Bart Ziefler of the Associated Press starts in this way:

A tiny Boston beer company is taking on two giant international brewers, claiming the top European imported beers couldn’t be sold in West Germany because they don’t meet that nation’s beer purity law. In a series of radio and newspaper ads, Boston Beer Co. has challenged the the quality of the Beck’s, St. Pauli Girl and Heineken beers sold in this country. Beck and Co. of Bremen, West Germany, which brews Beck’s and export- only St. Pauli Girl, denies the claim. Netherlands-based Heineken, brewer of the No. 1 import, acknowledged that its contains corn and they don’t try to sell it in West Germany, according to the Boston Business Journal. “It’s sort of common knowledge among brewers that the beers are doctored,” said James Koch, whose company began selling Samuel Adams beer a little more than a year ago. “If you’re going to bring beer from that far away and have it drinkable, you’ve got to do something to stabilize it.”

Really? Corn as the crisis in craft? Excellent. Can’t we just admit we like corn sometimes? Is this PR campaign where the phobia related to the one ingredient “whose name may not be spake” came from? Sweet last line in which Koch states that he said he hoped to make Sam Adams truly a Boston beer next year by opening his own brewery. Correct me if I am wrong but, according to wiki wisdom, the brewery wasn’t bought for another eleven years and it was located in Cincinnati.

The Buffalo News of 8 November 1991 included a particularly excellent “state of the nation” report by Dale Anderson from the 1991 Microbrewers & Pubbrewers Conference at the Hyatt Regency in that fair City… two months before, in September. Under the lengthy headline “A Little Beer – Microbreweries, Producing Specialty Beers in Small Quantities Are The Talk Of The Industry” we learn a lot of things… and not just that there was the term “pubbbrewers”:

1. “Two American breweries — Sierra Nevada in California and Red Hook in Washington — actually have outgrown the “micro” designation.”
2. “The biggest concentration of brew-pubs on the continent, meanwhile, is in nearby Ontario, where there are about two dozen in the Toronto area alone.”
3. “These small-scale operations have little effect on the big brewers… Instead, they have moved in on the imported specialty brands.”
4. “One reason Queen City chose to brew at Lion is that it could put foil wrapping on the necks of the bottles and other breweries couldn’t. “We sat back and said we didn’t want to run a microbrewery with a pub attached,” Smith says, “so we followed the path of Jim Koch with Samuel Adams in Boston. The tough part is predicting four or five weeks ahead of time what we’re going to need.”

You can click on the article for more but it is interesting that the acknowledgement of out-growing the category as well as contract brewing was so openly stated and presented simply as a sign of success.

Less familiar perhaps than the other stories is the weird 2002 tale of the “Sex For Sam” sponsored by Samuel Adams Beer in which “prizes were awarded to people who had sex in unlikely public places.” Unlike the many references to Mr. Koch the Ascendant in the media of the time, this is not one that weathers the passage of time so well. In the New York Post of 7 November 2003,  William J. Gorta and Bill Hoffmann reported the story a year later after events in question – when the resulting criminal processes were concluded:

The Virginia woman who scandalized St. Patrick’s Cathedral by having sex in the pews as part of a sleazy radio stunt that revolted the city will not go to jail. Loretta Lynn Harper, 36, was sentenced to 40 hours of community service as part of a plea deal in which she admitted to disorderly conduct. Prosecutors took pity on Harper because her boyfriend, 38-year-old Brian Florence – her sex partner in the church tryst – died suddenly of heart failure last month.

Turns out the great idea was a joint project between Boston Beer and the soon to be fired WNEW-FM shock jocks Opie and Anthony. An FCC fine of $357,000 was levied against the radio station. The final two lines of the story is classic:

WNEW had no comment on the sentencing. A rep for Opie and Anthony and Sam Adams President Jim Koch did not return calls.

Wise. But a little more detail is provided in a gossip column in the New York Daily News of 29 August 29, 2002 which I provide in full for reasons of review of the delightful manner in which the gossipy tidbit was framed:

Opie and Anthony had a beer buddy rooting them on in the studio while they encouraged the St. Patrick’s Cathedral sex stunt that got them canned. Jim Koch, the head of Boston Beer Co., admitted he was on hand during the taping and issued an apology on the company’s Web site Monday. “We at the Boston Beer Co. formally apologize to all those upset or offended by the incident on the Opie and Anthony show and by our association with it,” wrote Koch. His company backed the show’s “Sex for Sam” contest, which promoted a trip to Boston to the company’s annual festival for couples who had public sex. The Samuel Adams brewer even called Lou Giovino, the Catholic League’s director of communications, to apologize. “I spoke with him twice since Monday,” Giovino told us, “And we’re satisfied with his apology.” But Giovino didn’t seem content when we told him he could listen to Koch’s studio hooting on the Smoking Gun’s Web site. “Oh, boy,” he sighed.

The past is a foreign country – they do things differently there. “Oh boy,” indeed.

One last tale. A little less… ripe and perhaps more in tune with where the future was actually going. In the 2 November 1996 issue of Newsweek magazine, there was a short piece headlined “Hobbies – It’s Beer O’Clock” in the regular Cyberscope column authored by Brad Stone and Jennifer Tanaka.

Seems like it’s hardly ever Miller time anymore. Now that America has developed a taste for microbrewed beer, The Real Beer Page (http:realbeer.com) should find a natural audience. It’s a one-stop destination for dozens of links to microbrewery home pages, beer Web zines and a database of brew pubs with a search engine to help you find one in your neighborhood. Cheers.

Dozens! Imagine. Particularly sweet is the note that the caption to an accompanying image was “Suds on the Menu” because no one loves an early web pun more than me. I also like the reference to “beer Web zines” which what I really should have called this place – A Good Beer Web Zine. Where are my Hammer Pants?

When Steam Was King… It Was Common

Two years ago – well, 23 months ago, I wrote a brief passing thing about the concept of “steam” beer in a post about another thing, cream ale, but given this week’s sale of Anchor, makers of steam beer who proudly proclaim they are San Francisco Craft brewers since 1896,  to an evil dark star in the evil dark galaxy of international globalist beverage corporations, I thought it worth repeating and expanding slightly. Here is what I wrote:

Adjectives from another time. How irritating. I mentioned this the other day somewhere folk were discussing steam beer. One theory of the meaning is it’s a reference to the vapor from opening the bottle. Another says something else. Me, I think it’s the trendy word of the year of some point in the latter half of the 1800s. Don’t believe me? Just as there were steam trains and steamships, there were steam publishers. In 1870 there was a steam printer in New Bedford, Massachusetts. A steam printer was progress. Steam for a while there just meant “technologically advanced” or “the latest thing” in the Gilded Age. So steam beer is just neato beer. At a point in time. In a place. And the name stuck. That’s my theory.

And here is what I would like to add. To the right is a news item from the Albany Gazette of 10 March 1814. As I have looked around records from the 18o0s for example of the use of “steam” I describe above, I found this one describing a steam battery both early and entertaining. I assumed on first glance that this was some sort of power storage system. In fact it is for a barge loaded with cannon. 32 pounder cannon which are rather large cannon indeed. Well, all cannon are large if they are pointed at you I suppose but in this case they are significant. For the nationalist vexiologists amongst you, I can confirm that the proposed autonomously propelled barge system of cannon delivery was reported six months before the Battle of Baltimore. Were they part of the sea fencibles? Suffice it to say, as with steam publishing and steam train engines you had steam based warfare by battle barge.

Next – and again to the right – is a notice placed in the New York Herald on 11 September 1859 indicating that John Colgan was selling three grades of ale and perhaps three grades of porter after “having made arrangements with W.A. Livingston, proprietor of steam brewery…” This appears to be an example of contract brewing where Livingston owns the brewery and contract brews for the beer vendor, Colgan. Aside from that, it is a steam brewery. Livingston’s operation was listed in the 1860 Trow’s New York City Directory along with a number of other familiar great regional names in brewing such as Vassar, Taylor and Ballantine. And it lists over two pages a total of four steam breweries, including Livingston’s. Which makes it a common form of industry marketing.

“Steam” is quite venerable as a descriptor of technology. If you squint very closely at this full page of the Albany Register from 29 January 1798 you will see steam-jacks for sale. It is also a term that moved internationally. In the New York Herald for 15 September 1882, you see two German breweries named as steam breweries. And again in the Herald, in the 10 August 1880 edition to the right, we see the sale of the weiss brewery at 48 Ludlow Street details of which included a “steam Beer Kettle” amongst other things. One last one. An odd one. If you look at this notice from the Herald from 14 June 1894 you will see a help wanted ad seeking a “young man to bottle and steam beer.” Curious.

What does any of it mean? Well, steam beer and common might have a lot more to do with each other than the just the name of a style.

 

 

Caleb Haviland: A Brief Prequel Of A Tailor And Beer Merchant

 

 

 

It will soon be two years since I posted about the porter store house of Caleb Haviland at 77 John Street in the New York City of 1798. For some reason, I am very fond of the guy and his fabulous range of drinks from both the old and new homelands. Six English ales alone were on offer – Burton, Taunton, Liverpool, Gainsborough, Dorchester and Bath. Yum. Happy, then, was I to find a tidbit more.

If you look up there to the right you will see a notice placed in the Weekly Museum of 17 May 1794 you will see Caleb Haviland offering his services as a tailor at 77 Golden Hill Street in New York City. Interesting to note that number 77 used to be numbered as 13. Then, in the middle, you will see Joseph Ireland in the New York Daily Advertiser of 12 May 1795 offering an interestingly similar range of beers. In addition to London, New York and Philadelphia Porter, there was Billington’s beer as well as Burton, Taunton and Bristol ale.  The address, again, is 77 Golden Hill. Another notice placed in the New York Gazette of 20 July 1795 is up there to the left. Again, at 77 Golden Hill.

I equally all a’shiver over the reference to Golden Hill. If you look to the left, you will see the notice I published in the post from September 1798 in the New York Gazette. It describes the address as “77 John Street (late Golden Hill).” John Street is still there. It is two streets to the north of and parallel to Maiden Lane where the Rutgers brewed for many decades in the 1700s. Crossing these two streets is still Gold Street where the elusive Medcef Eden also brewed in the 1770s to the 1790s. Golden Hill was once the highest spot on Manhattan as well as the site of a 1770 clash between the British and locals. It was not golden because of the grain, however, but because of the yellow flowers that grew there when the Dutch arrived in the early 1620s.

 

 

 

 

If we can get back to Caleb, you will see to the left that Christmas 1791 was a bit grim, as he need to squeeze his customers and even threatens legal action in a notice dated 24 December 1791 placed in the New York Gazette. In the middle, things look happier as according to The Diary of 31 May 1792 he is looking for journeymen to work in his shop. But by 30 April 1793, according to the New York Gazette, things are booming as he is bringing in fine… no superfine cloth of all sorts and looking for an apprentice as long as they are from the country. You know what city folk are like.*

Then, in the wonderfully named periodical The Minerva, also of New York, dated 9 January 1797 we have this. A notice for the fluid goods for sale by Michael Moore & Co. located at No 77 John Street, late Golden Hill. He has taken over the business of Joseph Ireland, hopefully now staffed by steady sober folk. The trade is identified being undertaken at the house of Caleb Haviland, merchant tailor, who is also identified as one of the company. Things are progressing so well, Haviland is joining into new ventures in the town with others – and promising the delivery soon of imported bottles of London Porter, Bath Ale and Brown Stout. Fabulous.

By the publication of the New York Gazette on 14 June 1797, Haviland is dissolving what had become a partnership with Mr. Moore and was away to the races, taking on the porter vault by himself and becoming the drinks merchant we met in 2015.

*Sadly, an unnamed occupant of 13 Golden Hill was running a notice for the sale of an unnamed enslaved young woman and her child, as seen in The Diary of 16 March 1793, though with the statement “sold for no fault, only want of employ.” As we have seen, slavery was common in New York in that era.

The Many Early Vassar Breweries Of Poughkeepsie

The more attentive readers will recall how back in July 2012 I wrote about the Vasser brewing book of the mid-1830s and then in November 2014 wrote about the Vassar general ledger of 1808-11. Then I wrote a whole lot about New York brewing over the last couple of years starting about here…  but I never got back to the Vassars even though, due in large part to the founding of a university, it is one of the more famous 1800s pre-lager American breweries. Wonder why? Too easy? The story is pretty much out there already for all to see. Matthew Vassar is a mid-century magnate along the lines of John Taylor of Albany and perhaps even a more wealthy brewer at the time. Everybody knows that.

But then a notice in a paper like that one up there grabs your attention and off you go again. It’s from the Poughkeepie Barometer of 14 April 1807 and it was placed by James Vassar, the father of Matthew. See what he’s doing? He has imported a European barley strain “more productive and valuable than the common Barley” and is selling it or leasing it to his neighbouring farmers. Leasing. That is fabulous as is the fact that the leased seed is “returnable next fall”! We learned the years around the 1700s becoming the 1800s was a time of crisis and innovation in the grain zones of the youthful USA. And, as Craig has shown, six row reigned far longer as base brewing grain than was understood – just as wheat lasted far longer and was used more widely as the main brewing base before six row was accepted. So, by bringing in European barley and propagating it for a few years until he had enough to spread out to neighbouring farms, James Vassar is in his way participating in the great experiment of making America.

 

 

 

 

Notice that the ad way up top was placed in Feb 1807. A few weeks later, as we see to the nearer left, James posts a notice seeking hops in the same newspaper. And he wants them to be not frost bitten and “gathered last season” too. But which one could gather he was advertising for local hops. Would it be obvious that they would have to be local Hudson Valley hops? Sixteen years later, above middle, we see a notice from the New York Spectator dated 8 April 1823 that gives an update on the London hop market as of the 4th of Mark – and it is all about English hops: Kent, Sussex, Essex and even Farnham* hops all being sold from 42 to 120 shillings. I do not see, however, hop market notices from much before that point.** Hop notices appear to be more of the “I’ve got a few bales” variety like with the one to the upper right from the New York Gazette of 28 September 1821. So… my bet is that in Feb 1807, James Vassar was looking for local hops when he placed his notice in the local paper. That being the case, he is brewing local ingredients but of the best quality he can find both in terms of barley and malt.

 

 

 

 

Which brings us to the 1808-1811 ledger. Vassar is making good ale branded under the name of his town. The ledger, as I mentioned in my 2014 post, places Vassar in the heart of a farming community centered on a supply town. Some of the same farmers who are growing his grain are also his customers. He also is buying hops by the pound from his neighbours, confirming my suspicions from that notice above. He is selling his beers in a town where there is a range of spirits, wine and other luxury goods from around the world according to the grocers notice next to Vassar’s November 1807 notice in the Poughkeepsie Barometer. And note something else important. The ledger runs, as you might have guessed, exactly to a point in the year 1811. This is because it is only the brewery ledger of the father, James Vassar. If you click on that thumbnail to the right you will see that the firm of James Vassar & Co. was dissolved on 15 November 1810 and accounts were settled with the partnership of John G. and M. Vassar, being the sons of James – John Guy Vassar and (“the”) Matthew Vassar.

 

 

 

 

The first brewery hands off to the second. And the next generation has its own dreams. They are brewing both ale and beer and also buying barley as well as hundreds of bushels of oats according to the notice placed by the partnership in January 1811. And they are continuing in their father’s practice of selling seed barley to the local farmers according to the notice in the now fancier Poughkeepsie Political Barometer of 17 April 1811. A happy and successful succession plan has carried forward. It doesn’t last. Weeks later in mid-May, as the article from the 15th of the month to the right explains, the brewery burns as they all seemed to burn in that era at one point or another. After the fire is controlled, however is when the real tragedy occurs. Two days later John G., the elder son of James, goes into the destroyed brewery to see how much can be saved but is overwhelmed by a gas that has settled in one of the vats and dies apparently in agony a short time later. Horrible. Sadder than even the story of Eugene O’Keefe a hundred years later.

 

 

 

 

What happens then? From the notice to the left placed on 25 May, 1811 James Vassar is scrambling to call in debts from both his time running the brewery as well as the term when his sons were. then, according to the notice posted again in the Poughkeepsie Barometer on 24 July 1811, Matthew is out on his own buying up cider which might place him away from the family business at this point… or maybe diversifying. He is only nineteen years old. That Wikipedia entry says M. Vassar & Co. started up in 1814 but this add from three years earlier clearly uses that name. The next year, James is in the market seeking 10,000 bushels of Barley in September 1812. That looks like the continuation of the brewery. Which would make for the third phase. Dad. Sons. Dad.

 

 

 

 

Then what? In the 13 January 1813 paper, Matthew himself is both buying barley and selling ale and beer. Dad. Sons. Dad. Dad/Son? Then on 14 July 1813 he is entering into a brewing partnership with a Mr. Purser, rebuilding the brewery and accepting the casks of James Vassar that are still out there more than two years after the fire. And he gets into other gigs. Matthew is also running a store with a particular focus on cigars… or rather segars – but that ends up in the hands of another partner, a Mr. Raymond as you can see from the notice above to the right dated 14 July 1813, the same day the notice goes up about the new brewery. Dad. Sons. Dad. Dad/Son. Son in Partnership? Maybe. All muddling along. Moving forward.

It’s actually quite the thing that later in life he becomes a magnate given all the ins and outs of the family’s early years in the brewing trade. It starts a bit like the hapless Horsfields of Brooklyn half a century earlier but then, somehow, they spawn a genius. After the early years of the century, Matthew gets into banking and brick works, railroads and politics. But that story, the story of the rise of the great Vassar brewery, is really a separate later one.

*Interesting, given the price being so much higher, that Farnham hops were discussed in New York newspapers as early as this story in the New York Journal of 20 January 1785 shows. This talk of Farnham is all for Ed, by the way.
**See also this set of New York Gazette notices from 20 February 1818 including two for hops and how geographically sourced goods are referenced expressly – Jamaica rum, Sicily Madeira, English Leather, Baltimore flour. Not the hops.