Cream Beer Before Cream Ale In 1820s New York City

nygaz30oct1821Look at that. Just look at that. It is a notice in the New York Gazette from 30 October 1821. James H. De Lamater had brought in a supply of Larer’s Superior Cream Beer. Imported by the sloop David. Shipping is not any sort of surprise. Beer and ale was shipped all over the place by the Georgians. This beer, however, is likely being brought in to NYC at this time as this is the era when the good water started to disappear. The 1820s were the decade when “the remaining wealthy residents fled.”

Last fall, I wrote about how “cream ale” began to show up in some ads in the 1830s in New York City and Albany. But here is that word cream again from the outset of the previous decade – and this time describing a beer, not an ale. There appears to be four breweries by the name “Larer” that operated out of Philadelphia from 1805 to 1843. This beer comes from the second, the Melchior Larer & Son John Brewery. Lamater’s address, 9 William Street, is still there. Down in the southern tip of Manhattan amongst the towers in what was the original Dutch settlement. Now have a look at these notices from a few years later.

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To the left, there is an ad from New York’s Evening Post of 10 December 1823. G.W. and W. Smith, brewers at 131 Chatham Square, promise that their “Fine Cream Beer” is similar to that of Philadelphia. In the middle we see a year later in the 30 October 1824 edition of the Evening Post that G.W. has lost his partner “W.” and relocated to the corner of Anthony and Broadway but he assures that his “rich Cream Beer” is still similar to that of Philadelphia. In the right hand notice, one Thomas Smith brewing out of James Street placed a notice in the 30 December 1826 New York Daily Advertiser offering his Double Ale and Cream Beer.

So, in the first bit of the 1820s, “cream beer” is a thing in both Philadelphia and New York. There are a few things to note other than the Smith-centric nature of the stuff.* Notice how, as far as I can tell, “cream” in this use is the first time I see a quality of beer – as opposed to a technical aspect as in double ale – being used in the classification of the beer. In 1798, NYC notices for porter could describe it as “ripe and brisk” but it is not “Brisk Porter” in the way the drink in these notices are consistently offering “Cream Beer” along with other known styles like. Notice also how it is “rich” and “fine” in the descriptions. The three adjectives would be conveying meaning to the buying public. Just as “ripe” and “brisk” would have to those earlier Federalist porter drinkers of the 1790s clinging on to the British style, if not her Crown. It’s also likely not the later cream ale, either. Folk could tell a beer from an ale in these days. Nothing to do with Genny Cream either. It was a new thing – a nativist beer for the post-recession era, the promise of the Era of Good Feelings fulfilled in a glass. Was it the first truly American beer?

*Another Philadelphia brewery that ran from 1832 to 1888 was started by a Robert Smith, a Londoner who trained at Bass – according to Rich Wagner in his excellent Philadelphia Beer. Francis Perot born of brewers who himself began brewing in 1818 was known for his cream beer, too – “far and wide.”

“…In The West Indies And In The Southern States…”

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That is from the 3 April 1820 edition of the Albany Gazette. Harkening back to an earlier era when Albany ale had a reputation – “a great and high character” – in the West Indies and the southern states. I think this both confuses and confirms a number of things. Not sure. It’s located in the schedules to a report of the Commissioners appointed to devise a plan for improving navigation on the Hudson river. It’s in a list of products that could be shipped were the river just improved. So, yes, it’s about a bit of the brag up – but it’s still a curious thing:

1. Who was brewing the better beer before 1820 that was called Albany ale? Le Breton only posted his first ad in 1803 and it’s two years later when “Albany ale” was used for the first time as far as we knew when the book was written. Is 17 years enough to justify such a harkening back to an earlier era?

2. Who was shipping it to the West Indies way back in that golden era? We know that NY City brewed porter was shipped to the West Indies in the first years of the 1800s but did we know that about Albany ale?

3. What’s the dip in reputation? In an article in the Albany Argus about LeBreton passing through town in 1822, we are told “the repuation of the Albany brewers has long been established in New York.” Does the report writer mean that the West Indies markets were lost as opposed to the beer went off?

This is obviously a plea fro Craig and Gerry to pipe up and have a think. Is this just the same old 1820s river navigation improvement consultant talk? Does it just relate to the general post-war economic decline? Or does it actually mean something specific?

The Dreary Reality Of Those Disclosures

Even starting to type this post initially weighs upon me in my pre-coffee haze.* Really? Has it come to this? Thinking about beer writing again? I suppose I am somewhat insulated from the quandary by being well past it. Few people consider the comfy role of the post-popular writer. Sure, it is as much a self-imposed circumstance as one caused by market forces but I am decidedly not as interested or interesting as I once thought. Yet… does this not also free me up? I mean, I actually like to think about ethics, having written codes of conduct and advised regularly on how to keep on the right side of many lines. Actually, you know, working with the stuff. Still, I’ve liked to keep away of such things around here… at least since around 2008. Haven’t I? But, then, Jessica and Ray today sent out a newsletter this morning which contains this:

A couple of newsletters ago we wrote about disclosure, advertorials and so on, suggesting among other things that beer writers and bloggers ought to make a statement of ethics on their websites so that readers know where they stand. We’re pleased to say (though we take no credit for it) that a few such pieces have shown up since… You might not personally agree with the positions those writers or organisations take in each case but setting out a position is in itself an ethical act. Good stuff.

First ethical question. I am under the simmering impression that what happens in a newsletter is supposed to stay in a newsletter. While publicly shared with subscribers, it’s not pasted on the front page of a blog. But their newsletter isn’t like.. those other newsletters. It’s actually interesting. And anyway I take comfort in Canadian law that lets me post the content of others for matter of review and, especially, given I am citing and quoting for purposes of exploring an idea I am also comfortable that I could not be giving offense. But I did not ask permission. Out of a principle founded on the marketplace of ideas.

Which is an interesting turn of phrase. The marketplace of ideas. There has always been a sort of an Edwardian Olympics aspect to writing about beer – particularly since the advent of blogging over a decade ago. It has gurgled beneath this topic without the manhole covers ever being lifted. Because good beer is an accessible joy juice topic it invites amateur hobby writing interest. Because it is pleasant and compelling it drives the dreams of frustrated careerists. And because beer generates great gobs of money, it’s as ripe for allegation that the left pocket has been as directly sewn up next to the right pocket as any topic this side of knitting blogs – those hellholes of graft and corruption. Which is the core of the second ethical challenge: great opportunity lays all about us. And – given great names in beer writing have accepted exclusive sponsorship and content creation contacts from large breweries – not a hypothetical.

So, they often write disclosure statements as Ray and J’ rightly encourage. Great. If you had subscribed to the B+B newsletter you’d even know which great examples of these statements they linked to. I pass on spilling the beans on that. Not because they are not good examples but because they are just the start of your job as reader. What is great about these disclosures is they are big red flags with the words “Start a’Judging NOW!!!” pasted upon them. See, once you know who took the Carlsberg money or the flight to an personal attendance with Jim Koch then you know why the articles that follow are so often plump, dull and somewhat smarmy. Honestly, nothing is as bad as the post-disclosure post. As enthused as the plagiarist who lifted his text from Peter just back from Damascus. Laced with horrible conceits like “the colors in the morning were orange and magenta like a sherbet” – all combined with an earnest hope that somehow transparency creates nobility. It doesn’t really, does it. Just a bit more honesty. Like that honest dot of marmalade on the tie of the man who was just at the hotel’s breakfast buffet. The mark is upon it.

Me? I think of reading this sort of writing like I think of drinking a brewer’s beer. I don’t need to know the samey opinions and self-reverences of the brewery owner. Some see it as wizardry to cut and paste what’s offered but the fact is their either beer sucks or it doesn’t. It speaks for itself. Same with writing. I’ve seen economic development webinars which include Asheville consulto panelists so, having heard them, I now assume every story pitch on that town’s beer scene comes with a flight and a hotel booking. Similarly, once these disclosures are made – once the ever thin argument that “journalism has changed” is trotted out – from there on out the presumption that each post offers invention gets replaced with the expectation that somewhere a PR strategist munching on his morning’s toast is pleased. Another job well done.

Remember: there is nothing wrong with this. These days dabbling in boosterism for one sort of benefit or another is pretty much within the range called norm. Until this era too has passed** I say “Viva the Freelance PR Apprentice!” Welcome to the marketplace of ideas. Somebody has to do it, its a reasonable step to something else and not everyone can actually be original. Has my understanding of good beer ever been increased by a post-junket essay? Can’t think of when or how. But thanks to the disclosure statement I can place my expectations in the appropriate context as I start my reading. And it is all about me – we the readers get to judge, not the writer. Gotta be careful. Think of this, too. Will the opposite lift its head one day soon, a bit of benefit flowing to slag a competitor? Does it happen now? Bet the knitting bloggers do it.*** Now, that would be interesting. And to much the same effect. Just directed messaging.

*I picked this up, half written up after work. Edited it for niceness.

**Please let it pass so that the promised silver age of beer writing may begin.

***Knitting bastards.

Nigerian Government Questions Silly Beer Health Claims

Is it fair to say good luck seeing this sort of puffery questioned in North America?

The Council, in a letter signed by its Director General, Mrs. Dupe Atoki, listed some of the claims, which include that beer is not an alcoholic beverage and that if taken regularly and in moderation has many defined nutritional and health benefits and can indeed be part of a healthy life style. Other claims by the company also include that “beer consumption has therapeutic qualities such as prevention of kidney stones, increase in anti-oxidant activity in the body, reduction in the risk of heart disease and blood pressure management”. The government agency expressed its reservation that the claims “in effect suggest that beer is a health drink and have the potential to lure unsuspecting consumers into unwholesome consumption of the product”…

I kick myself often and especially when I don’t note down good sources of information – especially those that I will only realize later I need. A few weeks or months ago, Maureen Ogle tweeted a link to a very sensible medical article which described how the entire problem with health claims related to beer is that they were not holistic, that they did not seek to explain the entire set of effects on the arc of a drinker’s life. I saved it not. What was the point? I just end up shaking my head when beer consultant types make these sorts of claims. But it looks like the Nigerian Consumer Protection Council is taking it seriously and is on the track, investigating claims by Nigerian Breweries Plc on the nutritional, health and therapeutic benefits of beer consumption.

Signs Of The Panic Of 1819 In 1820s NY Brewing

Not the cleanest image but obviously something was up in New York in the spring of 1820 if we are to believe the New York Mercantile Advertiser of 13 May 1820. What was up was the after effects of the Panic of 1819, the high point of a depression that hit the US after the end of the War of 1812 in 1815 leaving Britain even less interested in helping its former colony as well as the end of the Napoleonic Wars which saw Europe less interested in American wheat. While the Whig and Federalist brewers are in or past their last days, some still seem to be relying on status to soak the marketplace. After all, this is old New York and not some Jeffersonian frontier. The reign of the patroons just a little up the Hudson still has decades to play out.

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It goes both ways. Some elsewhere in the state did drop their prices as you can see in the ad to the left placed starting in December 1819, continuing deep into 1820. And people tried to barter with brewers like the guy placing the ad in the middle from the Daily Advertiser the same day as the meeting of the tavern keepers. [How much ale does 300 lbs of isinglass clear? And, come to think of it, I had no idea brewers in that era was worrying all that much about isinglass. Seems to put the whole “lager creating clarity mania” theory in perspective.] Hmm… and how about the brewer who placed the ad to the right, in Schenectady’s Cabinet, to advise he’s gone into business with a candle maker… although in a heroic effort to preserve the very elusive now extinct double double – clearly an ale quite distinct from the mere double ale. Trouble since Shakespeare’s day.

schencab02aug1820duanesburghYet, the future was now. Science was coming to agriculture in upstate New York. Ben Franklin’s dream of advanced husbandry which took a foothold in Philadelphia after the Revolution finally found fertile ground in the race west – even before the Erie Canal. See? The 1820 Duanesburgh fall fair was giving out prizes for the best acre of spring wheat. Twice the prize for the best acre of barley. Then as now – Duanesburgh looked to the future.

After Sunset At Syracuse Last Sunday

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We always seem to get lucky with the conditions at baseball games. Well, except for the condition of the guy nearby in the crowd at Blue Jays games. Always the drunk idiot. Otherwise, it’s been swell. Like last Sunday. Hoffman coneys. Empire Amber. I’ve cream for the kids just as a decade ago. An attentive crowd. Knew when to ooh and when to ahh. I am now rooting for Rochester’s Jorge Polanco. He looked like he had it all going. Their first baseman is already gone. Kennys Vargas is already back up in the show. Afterwards there were fireworks and patriotic songs. Is that what sets them apart from us? Patriotic songs? Maybe. Even at the mall the next day Ray Charles was singing about America as I shopped for shoes.

Now That It’s Summer Do I Want Gin Or Beer… Or?

yard2016This is the sort of problem I have in summer. Which is another way of saying I have no problems. Summer in the yard. Digging slightly pointlessly until drenched with sweat. Watching the teens push the mower from the prospect of that chair and that shade. What to drink?

I am happy to say I have two local gins in the cabinet – or as local as you get in Canada. One speaks of Quebec’s Arctic with herbs north of the tree line. The other reeks of Ontario’s middle, the bush of the Shield. I don’t expect them to disappear soon as I rarely have a second. It’s not that I suffer but I do find satisfaction fairly rapidly returned from a well placed G+T. I also make sure I have a reasonable utility gin in the cupboard, something with sufficient colonial branding, to ensure the good stuff isn’t wasted on me by me. Gins. Or rather a gin.

Other than one gin what plays upon the mind as the bus trundles homeward? Riesling and Vinho Verde. Two wines that make every other white feel bloated and weighty. Each are madly underpriced, too. Each balances brightness and fruit. And each comes in at the lower end of the alcohol scale. 8.95$ x 8.95% is an attractive Portuguese proposition. Conversely, good Riesling is a very local proposition for me. This 2014 by nearby Sugarbush is a bigger take at 12.5%. From Hillier in Prince Edward Co., it’s full of the rich cream the loam provides. Lightly lemoned sweetened cream. Farmsworth? Limestone shards like those in fields I walked out into last year. Wine from a field and a year.

What of beer? Tenacity pale ale by Ottawa’s Tooth and Nail is as herbal as gin but with none of the levity. It’s a lovely ale. Plenty of graininess standing up against the comforting weedy bitterness. Deep oranged gold, maybe it simply speaks of twelve weeks from now. The season of mellow fruitfulness. Does any beer match the audacity of an unadorned early leaf of lettuce? None. Wine wins every time. But maybe it’s a campfire beer, an Algonquin beer? Perhaps I am too urban… or, rather, suburban. Last night I wasn’t. I was out there, where highway 38 meets 7. Surrounded by mosquitos and haunted by distant calling loons watching the eldest play softball against the league’s Near North team. It would have fit in there well, near where seed aspires to sausage. Really.

Philadelphians Studying Barley Varieties In 1788 And 1819

A road block. As much a writer’s block as a researching one. Spring is a rotten time to sit down to a computer in the evening. Softball games need being watched, exam sitters need being encouraged and the garden still remains not fully planted. It’s a bad time of the year to daydream about what was going on with brewing in the years around 1800. But then the hint is there – the garden – and away you go again.

The Philadelphia Society for Promoting Agriculture is the oldest agricultural society in the United States, first organized in 1785. Reports about its early findings pop up fairly regularly in newspapers reminding you that leading edge science was always interesting and important. Was it the Homebrew Computer Club of its era? Maybe. Ben Franklin was a founder. But it didn’t exactly set off a nation-wide explosion of research. My nearby Jefferson County Agricultural Society is the second oldest in New York State but, still, it’s thirty-two years younger than the one in Philadelphia. But it started things rolling. The Philadelphia Society’s is mentioned in the 31 July 1788 letter to George Washington from gentleman farmer George Morgan discussing strategies to avoid crop loss that seems connected to that newspaper report in the Poughkeepsie Journal on Hiltzheimer’s crop planting tests from that fall. Both are related to the Hessian Fly. Morgan writes:

Your Excellency is no doubt informed of the Ravages made in Connecticut, New York and New Jersey by the Hessian Fly, whose History is given in various Publications: As this Insect is now advanced to the Neighbourhood of Philadelphia, and its Progress southward is alarming to the Farmer, I have taken some Pains to inform myself of its Manners and Life, and to make several Experiments to oppose its destructive Depredations: From these it appears that good Culture of strong Soil, or well manured Lands, may sometimes produce a Crop of Wheat or Barley, when that sowed in poor or middling Soil, without the other Advantages, will be totally destroy’d…

The Hessian Fly, Morgan reports, only attacked the wheat and barley. Rye was seldom touched and oats, buckwheat and corn were unaffected. The Hessian Fly was still hammering the crops in the Upper Hudson in 1799. Which goes a long way to explain why Sir William Strickland is studying American agriculture in the mid-1790s. Given Europe’s croplands are being ravaged by war, finding sources of grain was vital. Two decades on, the issue is still a concern of the Philadelphia Agricultural Society, as noted in volume 1, number 12 of The American Farmer from 18 June 1819:

In England, and other parts of Europe, and in the northern parts of our country, summer wheat is raised to great advantage. Whether or not it would escape the fly is doubtful; for flies have been found in plenty in summer barley. ‘ It is not yet agreed what kinds of wheats best withstand injuries from the Hessian Fly. The yellow bearded and other wheats with solid straw or strong stems, (the solid stemmed wheats being designated by the appellation of cane or cone wheats) are deemed the most efficacious. Farmers should bend their sedulous attention to the selection of such wheats. Good farming, manure, and reasonably late sowing, are certainly the best securities. But too late seeding is unsafe; for the spring-brood of flies attack the tender plants of every late sown wheat, not sufficiently forward to be capable of resisting this foe, with the like destructive effect we experience in spring barley; appearing to prefer, for this purpose, plants in the early stages of their growth. It is, most probably, a native here. lt never entirely leaves us; though it appears, at irregular periods, in numbers less scourging than at times when its ravages are more conspicuously destructive.

Which indicates that there was a very good reason that six-row winter barley continued to be the preferred crop of barley well into the 1800s despite the advice given from England to move to two-row and its higher productivity. The finer crop simply was not suited to the local conditions. Winter wheat was out of the ground and hearty enough to withstand the fly. This also ties into Craig’s observations from last January about the second third of the 1800s when he noticed Albany area brewers adding honey to the wort to top up the fermentables. Six-row worked.

Which makes me wonder when exactly six-row ever got into most of the mash in America?

From “Beer Nerds” – Of All People

Shocking news from the front lines:

He also reveals that the angriest mail he gets is from “beer nerds,” of all people. It happens whenever he drinks a big-brand beer on his CNN show “Parts Unknown.” “The angriest mail I get is from beer nerds — people who are craft beer enthusiasts and see me drinking a cold, available beer from a mass production and they get really cranky with me, and they assume that I’m plugging it or something,” Bourdain told AdWeek’s Lisa Granatstein. “In fact, I just like cold beer, and my standards rise and fall depending on access to cold beer.”

I like cold beer, too, but not with this sort of firm sense of distinction. The header up there is a tiny paraphrase from an Australian ditto tale of the AdWeek interview. But the story actually has a quite detailed explanation of the way Bourdain approaches being Bourdain and, oddly, beer seems to play a role. In another response he states: “I have final approval on all this, so nobody is going to come in and say ‘Oh, by the way, you’ll be drinking a Tsingtao in every scene‘.” In fact, he seems to give beer nerds equally short attention as those who offer the opportunity to be “a spokesperson for every variety of gastrointestinal problem.” Yet not as bad Guy Fieri. Or Kobe meatballs. Which is somewhat comforting. Maybe.

How did good beer people get so… labelled? Such easy targets? I know – well all know thatthey did… but when did it happen? Is there a way to go back and fix it? Implicitly, Bourdain has lumped at least a significant part of beer fandom in a class with those who “bore people to death with something like your month-long program of drinking kale juice.” Or do you take comfort that he has a deep love for “processed or not particularly good, easily meltable cheddar-like stuff that I can make macaroni and cheese with“? Is the point, he is he and you are you and you don’t care?

If so… what’s been the point of all the craft beer PR spin over the last decade? Don’tcha care? I mean sure he can be dismissed as a strong personality but, given his obsession with quality and flavour and disdain for the phony, doesn’t Bourdain serve as at least some sort of barometer of good beer’s broader success? I mean if you can’t prove good beer is any good to such a beer drinking good food fan – what has the point been?

Is 2016 The Year That Craft Beer Became Boring?

It’s a concern if this recent report is anything to go by:

In the last four weeks, he added, the largest four BA-defined craft suppliers — Yuengling, Boston Beer, Sierra Nevada, and New Belgium — were down a combined 4 percent. “I don’t think IRI has Yuengling in their craft, but the other three are 33.9 percent of IRI’s craft cases right now,” he wrote in an email. “Add in Blue Moon and Shock Top and you’re looking at 48 percent of IRI ‘craft,’ which is down 8 percent in the last four weeks. That’s going to pull hard on any number.” Indeed, volume sales of mainstream craft flagships like Sierra Nevada Pale Ale, Boston Lager, and New Belgium Fat Tire were down 5.9 percent, 13.8 percent and 5 percent through May 15, respectively.

Not to come off as being all neg on craft beer, it’s good to note that cider is bottoming out, too. I was thinking about that while I was reading Bryan Roth’s bit about selling to Millennials, aka thems who everyone else used to call Gen Y. The Roth report warns that craft brewers fail to focus on this era’s set of young, fun, unburdened, disposing of disposable income cohort at their peril. Yet half way down the argument there is one of the scariest statements I have seen embedded in an info-thingy from the BA: half of craft beer purchases by Millennial males are brands the buyer never heard of before. Holy frig.

I am told the Cedar Waxwing is a bit of a rarity among bird. They lack a strong sense of territory. “Nomadic, moving about irregularly; both breeding and wintering areas may change from year to year, depending on food supplies.” Drifty drifters, they can take off in a flock heading in one direction and, if there is enough food on the path, keep on for miles. Then they shift aimlessly off onto another path, happy as long as there is something new to chew. Were they the cider drinkers? The buyers of big craft flagships? Are they now making 2016 the summer of hard soda?

If I am honest, I am one of them. Gen Y yoof is just Gen X yoof with more money. Hard to shake the drift habit. Other than a modest if constant Dewar’s habit, I hardly ever get only the same strong stuff on my weekly trip to the power house. I’ll buy anything in a pretty wrapper from any brewer with a reasonable reputation – except if it’s fruit flavoured, of course. No one needs that. Being an early Gen Xer, I have shared with my Gen Z teens a sense of disorder and unreliability. Both Ramones and tweed. The garden remains half planted. I root for whoever’s doing well in the NBA.

Does the wise business person chase that market or aim for something a little duller and more reliable? You know, soon Millennials won’t be the new market entrants. My kids will. Millennials? They’ll start having kids and paying the bills. Settling and settling down. Maybe by then they’ll need a flagship of their own. Something to remind them of when they were young. Or maybe sherry. Maybe the 2010s are the decade of fino sherries. Maybe.